Sales Training and Onboarding Statistics 2024

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Best Sales Training and Onboarding Statistics

Best Sales Training and Onboarding Statistics

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Sales Training and Onboarding Benefits Statistics

According to G2, here are a couple key sales enablement benefits that should help you understand why is sales enablement important. ^[0]
Put in the time to get the benefits Dave Kurlan shared that sales managers who devote at least 50% of their time to coaching have salespeople who score 13% better in Qualifying and 24% better in closing than the salespeople whose sales managers rarely coach. ^[0]

Sales Training and Onboarding Usage Statistics

Companies that considered themselves “leaders” in sales technology usage improved their sales goal achievement by 8% from last year, while companies that felt they were “on par” with peers saw this number rise 11%. ^[1]

Sales Training and Onboarding Market Statistics

Only 3% of high performing sales reps are actively in the job market. ^[2]
This is on top of firms that refocused their sales strategy (75%), pursued new markets or verticals (70%), made “significant” changes to their value proposition (61%) and implemented a new sales methodology (54%). ^[1]
As few as 21% of companies report having their social selling strategy formally aligned with marketing social strategy. ^[3]
A total of 47% of companies have aligned sales and marketing teams that often work together for better results. ^[3]
According to sales market research data, 79% of consumers prefer interacting with salespeople who are trusted advisors that can add value to their business instead of sales reps who are only there to sell products and services. ^[3]
The global CRM software market is predicted to reach $35 billion by 2024 at a CAGR of 6%. ^[3]
84% of consumers trust recommendations from people they know, which makes referrals the most effective form of marketing. ^[3]
The United States is the biggest contractor with a 84.2% share in the global market, while the United Kingdom has 5.2% contribution. ^[3]
IT services (37%) digital marketing (34%) development (28%) human resources (24%) customer support (24%). ^[3]
Sales and marketing alignment can help your company become 67% better at closing deals. ^[4]
76% of content marketers forget about sales enablement in their marketing efforts. ^[4]
Sales teams who work closely with marketing see 41% greater growth in reaching their quotas. ^[4]
28% of media and marketing salespersons don’t have easy and direct access to their own sales collateral. ^[4]
Also, from Statista, 79% drive sales from events. ^[0]
Hubspot notes that 65% of brands that use experiential marketing see aboost in sales. ^[0]
And, according to the 2018 B2B Content Marketing Report, companies spend, on average, 26% of their marketing budget on content (with the most successful spending more than 40%). ^[0]
Hubspot reported 208% higher marketing revenue for well aligned sales and marketing teams. ^[0]
Aberdeen notes 41% better growth towards quota goals when issues with marketing misalignment are corrected. ^[0]
The stats 76% of content marketers forget about sales enablement in their marketing efforts. ^[5]
Sales and marketing alignment can contribute to a 67% increase in closed deals. ^[5]

Sales Training and Onboarding Software Statistics

The global CRM software market is predicted to reach $35 billion by 2024 at a CAGR of 6%. ^[3]
91% of businesses with more than 11 employees use CRM software. ^[3]

Sales Training and Onboarding Adoption Statistics

There has been a growth of 113% in the adoption of CRM technology in the sales industry. ^[3]
Sales enablement has recently surged in popularity, experiencing a 343% increase in adoption over the last 5 years. ^[4]
The stats Sales enablement adoption has increased by 343% over the last 5 years or so. ^[5]

Sales Training and Onboarding Latest Statistics

CSO Insights found that effective onboarding services that meet or exceed expectations can improve quota attainment by 16.2%. ^[6]
According to Xerox, via Hubspot , 84% of sales training is forgotten within the first three months. ^[6]
SiriusDecisions research found that nearly half (49%). ^[6]
Aberdeen Research , only 37% of companies extend their onboarding programs beyond the first month. ^[6]
The State of Sales Enablement 2020, a report from Sales Enablement PRO , states that organizations with a sales onboarding tool and effective use of it experience win rates seven percentage points higher than those that don’t. ^[6]
The report also found that 21% of organizations indicate that one of their top three sales challenges is onboarding new hires. ^[6]
According to the SMA, via Sales & Marketing Management , 62% of organizations feel their sales onboarding programs are ineffective. ^[6]
Spotio reports that 65% of employees say the quality of training and learning opportunities available to them positively influence their engagement. ^[6]
According to UrbanBound , organizations with a standard onboarding process have 50% greater new hire retention than those that don’t. ^[6]
UrbanBound also reports that 49% of companies are currently investing money in updating their onboarding programs. ^[6]
In fact, a 2018 study from the Sales Management Association found that 62% of companies consider themselves ineffective at onboarding new sales hires – this despite it being a key focus area for sales enablement leaders. ^[2]
49% of high performing sales reps identify the availability of onboarding as “very to extremely important” when considering a new position. ^[2]
The average sales development rep is only at “full productivity” for 15 months, and only 8% of SDRs stay in the role for 3. ^[2]
Turnover is too high in 48% of sales organizations, and 60% consider themselves understaffed. ^[2]
Companies with effective sales onboarding improve quota attainment by 6.7% and reduce voluntary turnover rate. ^[2]
When onboarding is thought to need “major redesign,” voluntary turnover rate increases from 7.9% to 14.2%. ^[2]
Firms that use technology effectively were 57% more effective at sales training and development than ineffective technology users. ^[2]
The results from an August 2020 survey from Software Advice indicated that 49% of HR leaders plan to hire more fully remote workers when the pandemic is over. ^[7]
The number of employees working in a remote capacity has grown by 44% in the last five years. ^[7]
According to Gartner, 70% of businesses are allowing employees to bring home work equipment, and 58% have supplied new hardware. ^[7]
Employees working virtually are 35% to 40% more productive than their in. ^[7]
69% of employees are more likely to stay with a company for three years if they experienced great onboarding. ^[7]
Up to 20% of employee turnover happens in the first 45 days. ^[7]
New employees who went through a structured onboarding program were 58% more likely to be with the organization after three years. ^[7]
Organizations with a standard onboarding process experience 50% greater new hire retention. ^[7]
The organizational costs of employee turnover are estimated to range between 100% and 300% of the replaced employee’s salary. ^[7]
65% of employees are confident they can find a better position elsewhere that offers more compensation. ^[7]
23% of new hires turnover before their first anniversary. ^[7]
60% of companies fail to set milestones or goals for new hires. ^[7]
Only 37% of companies extend their onboarding programs beyond the first month. ^[7]
35% of companies have no formal onboarding program. ^[7]
In the U.S. and U.K., an estimated $37 billion is spent annually to keep unproductive employees who don’t understand their job. ^[7]
Organizations with a standard onboarding process experience 50% greater new hire productivity. ^[7]
Manager satisfaction increases by 20% when their employees have formal onboarding training. ^[7]
The Stat Firms that were “laggards” in adopting sales technology saw their sales goal achievement drop 12% from last year. ^[1]
The Stat 43% of companies made a moderateto high investment in sales learning and development technology. ^[1]
The Stat On average, firms that use technology effectively were 57% more effective at sales training and development than ineffective technology users. ^[1]
The Stat Companies with a dedicated sales enablement function improved their sales training effectiveness by 29%. ^[1]
In addition, 60% of sales forces are understaffed, and turnover is too high in nearly half of them (48%). ^[1]
However, most companies (62%). ^[1]
1 GREAT EMPLOYEE ONBOARDING CAN IMPROVE EMPLOYEE RETENTION BY 82%. ^[8]
Research by Brandon Hall Group found that organizations with a strong onboarding process improve new hire retention by 82 percent and productivity by over 70 percent. ^[8]
2 88% of organizations ‍don’t onboard. ^[8]
well Gallup found that only 12% of employees strongly agree their organization does a great job of onboarding new employees. ^[8]
That means 88% don’t believe their organizations do a great job of onboarding, and that leaves a lot of room for improvement!. ^[8]
3 58% of organizations say their onboarding program is focused on processes and paperwork. ^[8]
It’s no surprise that only 12 percent of employees think their organization does a great job onboarding, when HCI found that more than half of organizations focus their employee onboarding on processes and paperwork. ^[8]
4 1 in 5 new hires are unlikely to recommend an employer. ^[8]
That’s why it’s a shame that 20 percent of new hires are unlikely to recommend an employer to a friend or family member. ^[8]
However, a new team member’s willingness to refer increases 93 percent when they get multiple options to communicate goals, meet team members, and get questions answered prior to their start date. ^[8]
When they complete employee pre boarding online prior to their start date, their willingness to refer increases 83 percent. ^[8]
And when they get a call from the hiring manager prior to their first day, their willingness to refer also increases 83 percent. ^[8]
6 New team member productivity hovers around 25% during the first 30 days A week long onboarding program is a common practice at many organizations, but a week is hardly enough time for a new hire to become acclimated to their company, culture, and role. ^[8]
In fact, only 29 percent of new hires say they feel fully prepared and supported to excel in their role after their onboarding experience. ^[8]
Data suggests that new hires have a 25 percent productivity rate in their first month on the job after completing new employee training. ^[8]
That number then increases to 50 percent in their second month of work and 75 percent in their third month on the job. ^[8]
Employees who strongly agree they have a clear plan for their professional development are 3.5 times more likely to strongly agree that their onboarding process was exceptional. ^[8]
Soliciting new hire feedback improves your relationship by 91%. ^[8]
26 percent of new employees recall being asked for feedback on their candidate journey and the hiring process before their start date. ^[8]
But when employers ask for feedback, new hires are 91 percent more willing to increase their relationship out of the gate. ^[8]
New team members who were asked to provide feedback prior to their start date also had a 79 percent increase in willingness to refer others. ^[8]
9 70% of team members who had exceptional onboarding experiences say they have “the best possible job” Employees who say they had exceptional onboarding experiences are 2.6 times more likely to be extremely satisfied with their workplace. ^[8]
In fact, 70 percent of those with exceptional onboarding experiences say they have “the best possible job.”. ^[8]
Investing more in communication and engagement during the pre boarding process can improve the onboarding experience by 83 percent. ^[8]
And a quick call from the hiring manager can increase a candidate’s great experience and willingness to increase their relationship with the employer by 68 percent. ^[8]
When the manager takes an active role in onboarding, team members are 3.4 times as likely to feel like their onboarding process was successful. ^[8]
10 83% of employers use an employee onboarding solution to help manage and execute their processes consists of 54 activities. ^[8]
That’s perhaps why onboarding systems continue to be a top 10 technology investment, with 83 percent of employers saying they have one currently in place. ^[8]
40% of businessesdid not meet revenue targets in 2020. ^[9]
25% of sales repsbelieve they have not received enough sales training. ^[9]
Meanwhile, 64% of sales leaders who doubled down on remote selling reported meeting and/or exceeding their revenue targets in 2020. ^[9]
But 12% of sales leaders say they still have no clue which sales model they’ll use next year. ^[9]
And 64% of sales reps expect their roles to change permanently even after the pandemic is over. ^[9]
54% of companies report involving sales operations more in things like strategic forecasting, sales performance analysis, and more. ^[9]
And 86% of buyers say they are willing to pay more for a product if the company offers a great customer experience. ^[9]
And 59% of consumers say they’ll stop pursuing a product if they can’t find the information they need online. ^[9]
…compared to 46% of underperforming sales leaders who reported not using a CRM for their sales automation. ^[9]
Then It Boosted Demos by 5%. ^[9]
And 69% of email recipients make decisions on whether or not to report email as spam based solely on the subject line. ^[9]
As it stands now, roughly 40% of sales tasks can be performed by AI. ^[9]
And 31% of B2B professionals say social selling has helped them build better relationships. ^[9]
And nearly 87% of these buyers replied within two days of their most recent message. ^[9]
they are 80% convinced that the sales person has the right product will respond back. ^[9]
Did you know that sales conversions peak at 3.46%?. ^[3]
Or that 61% of sales professionals think that selling is harder nowadays than it was five years ago?. ^[3]
Unsurprisingly, the top sales priorities for businesses around the world include closing more deals (75%) improving sales funnel efficiency (48%) cutting down sales cycles (32%). ^[3]
Across industries, sales conversions stand at only 2.46%. ^[3]
52.8% meet with prospects faceto face, while 47.2% work from an office. ^[3]
They dedicate the rest of their time to writing emails (21%) entering data (17%) lead research(17%) team meetings (12%) call scheduling (12%) training (11%) reading industry reports (11%). ^[3]
Over 50% of sellers missed their quota in 2018. ^[3]
As much as 61% of salespeople agree that selling is more difficult or much more difficult than 5 years ago. ^[3]
A whopping 90% of buyers are ready to engage sales professionals early in the buying process. ^[3]
In the past 12 months, 80% of companies have introduced a new product or service. ^[3]
As much as 81% of sales teams don’t audit sales processes on a regular basis. ^[3]
20% of sales teams don’t have the necessary resources that could help them to reinforce their workflow. ^[3]
28% of sellers claim that cold calling is more than effective. ^[3]
In 2018 and 2019, 69% of buyers have accepted calls from new providers. ^[3]
The phone is the most effective sales tool for 41.2% of sales reps. ^[3]
In addition, if you make a call at 8 am, you are more likely to get a positive response. ^[3]
As you may have predicted, the worst time to make a call is on Friday between 1 pm and 3 pm. ^[3]
SDRs spend as much as 15% of their time leaving voicemails. ^[3]
58% of consumers are already interested in discussing pricing during the first call. ^[3]
54% want to know how the product works, 47% understand what the business is trying to achieve, while 44% realize how similar companies use the product and 37% are clear about why they should make a purchase. ^[3]
These words increase success rates by 35% and includewe, us, together,andour. ^[3]
show you how– decreases close rates by 13% if you use it more than 4 times during one call. ^[3]
your company’s name– harms close rates by 14% when you use it more than four times during a single call discount– drops close rates by as much as 17%. ^[3]
Instead of askingDid I catch you at a bad time?(which decreases your chances of booking a meeting by 40%). ^[3]
Successful SDRs talk for 54% of the call, while lower performing ones spend only 42% of the call speaking. ^[3]
Only 23.9% ofsales emailsare actually opened by recipients. ^[3]
As much as 95% of sales experts think that bulk emails have little to no effect. ^[3]
On the other hand, personalized emails can increase open rates by as much as 26%. ^[3]
Similarly, if you personalize your sales emails, its click through rate will increase by 14% and its chances of ending in a conversion rise by 10%. ^[3]
A whopping 80% of prospects prefer to be contacted via email. ^[3]
Needless to say, you should avoid using all caps in your subject lines since this can hurt your response rates by as much as 30%. ^[3]
If your subject line includes the recipient’s first name, unique open rates go up by 29.3% regardless of the industry. ^[3]
It may sound funny, but emails written at a third grade reading level have a 53% response rate (36% higher than the ones written in more complex language). ^[3]
If an email contains 1 to 3 questions, it is 50% more likely to get a reply. ^[3]
Somewhere near 5% of the total U.S. population works in sales. ^[3]
Additionally, only 8% of SDRs remain in the role for more than 3 years. ^[3]
A whopping 84% of sales leaders today do not actually believe they have the team to make great results and achieve success. ^[3]
A total of 58% of sales teams claimed that they plan to increase the size of their workforce in the following year. ^[3]
Teams willing to invest in technology for sales training and development are 57% more effective than their rivals that have no intention of making such investments. ^[3]
As few as 24% of all sales agents possess a degree in business. ^[3]
A total of 17% of salespeople never attended college. ^[3]
As few as 39% of salespeople had the intention to work in sales. ^[3]
The ROI forsales trainingstands at 353%. ^[3]
26% of sales representatives claim that their sales training has little to no effect. ^[3]
More than a quarter (27%). ^[3]
Voluntary turnover rates increased from 7.9% to 14.2% for companies with sales onboarding programs that need a major redesign. ^[3]
There was an improvement of 29% in sales training effectiveness for companies with a dedicated sales enablement function. ^[3]
Almost 75% of sales kickoff attendees claim their company’s sales kickoff doesn’t merit an A grade, while 29% rate it a C or below. ^[3]
A company can improve win rates by as much as 29% with effective sales coaching. ^[3]
A whopping 60% of companies take a random or informal approach to sales coaching. ^[3]
A total of 79% of business buyers claim that it is of the utmost importance to interact with a salesperson who is a trusted advisor. ^[3]
Companies that provide decent sales coaching increased revenue by 8.4% yearover year, which is a 95% improvement over companies that do not provide this kind of coaching. ^[3]
Only about 15% of sales managers think their companies provide a good amount of sales coaching. ^[3]
69% of salespeople claim they are self taught social sellers and have absolutely no training program in place. ^[3]
Sales representatives that incorporate social media into their sales process exceed quota 23% more often than their rivals who do not believe in the power of social media. ^[3]
More than 50% of companies take more than five business days to respond to new leads. ^[3]
A whopping 80% of sales calls go to voicemail and 90% of first time voicemails are never returned. ^[3]
A grand total of 93% of converted leads are contacted by the 6th call attempt. ^[3]
The best channels for sales are telephone (36%) email (30%) LinkedIn (12%). ^[3]
Facebook (7%). ^[3]
54% of companies implemented new sales methodologies in 2018, while 75% of companies refocused their sales strategies instead. ^[3]
57% of consumers make a decision to do business with a certain company out of one important reason – good customer service. ^[3]
84% of vendors think that VoC analytics plays a significant role in forming sales strategies. ^[3]
Hence, 59% are planning on investing in it before the end of 2019. ^[3]
64% of customers are fine with vendors saving their purchase history and personal preferences for personalization purposes. ^[3]
62% of customers are more scared of their information being compromised now than it was the case 2 years ago. ^[3]
59% of customers claim that companies should invest in sophisticated digital experiences to enhance business. ^[3]
As much as 71% of consumers expect to hear from sales representatives early in the buying process. ^[3]
At least 50% of initial prospects have no use for the products and services your company is offering. ^[3]
About 66% of sales reps have only reached out to 250 or fewer prospects within a year. ^[3]
According to 40% of sales agents, it is more difficult to obtain a response from prospects now than what the case was three years ago. ^[3]
The hardest parts of prospecting are setting up appointments (14%). ^[3]
the consistent cadence of contact across channels (13%) reaching the right stakeholder (12%) creating targeted strategies (12%) lead qualification (10%). ^[3]
If you ask a minimum of 11 questions during the initial call, you could increase the odds of closing a deal by 74%. ^[3]
Prospects are likely to talk to salespeople if they need the product or service offered (75%), if they have a budget for the product or service (64%), or if the sales agent can provide them with something of value (63%). ^[3]
If you successfully implement a CRM system, you could get an ROI of 245%. ^[3]
CRM statistics show that 91% of companies in North America utilize CRM systems. ^[3]
57% of sales experts spend 3 to over 10 hours per week using CRM tools. ^[3]
When they have mobile access to CRM, 24% more sales experts meet their annual quotas. ^[3]
The most difficult parts of closing a deal include competing with lowcost providers (31%), positioning value propositions (17%). ^[3]
If you use the termfree trial, you can actually lower close rates by 5%. ^[3]
Repeating your company’s name more than four times in a single sales call can decrease your chances of closing a sale by 14%. ^[3]
The phraselet me show you howcan decrease close rates by 13% if repeated multiple times during a single call. ^[3]
They also spend 21% of their day writing emails. ^[3]
50% of sales time is spent on unproductive prospecting. ^[3]
49% of companies have little to no means to measure sales productivity. ^[3]
A whopping 79% of sales executives claim that a leading driver of hitting new targets is improving the productivity of existing sales agents. ^[3]
84% of consumers embark on their buying process from a referral. ^[3]
90% of total buying decisions depend on peer recommendations. ^[3]
92% of consumers place their faith in product/service referrals from individuals they know. ^[3]
83% of customers happily give a referral following a positive experience. ^[3]
But, only 29% actually do since salespeople usually don’t ask for it. ^[3]
61% of buyers have recommended local businesses to an acquaintance. ^[3]
Millennials are 3 times more likely to seek advice from social channels before a purchase than baby boomers. ^[3]
It is estimated that about 300,000 jobs are outsourced each year by U.S. companies. ^[3]
The main reasons for this are the low cost and high English proficiency of workers living in this country (95%). ^[3]
78% of businesses say that they are satisfied with their outsourcing relationship with other companies. ^[3]
In addition, these are the business functions that are most commonly outsourced by small enterprises accounting (37%). ^[3]
In fact, 22% of companieshave no formal onboarding program. ^[10]
35% of companiesspend $0 on onboarding. ^[10]
Only37% of companiesextend their onboarding programs beyond the first month. ^[10]
69% of employeesare more likely to stay with a company for three years if they experience great onboarding. ^[10]
Nearly20% of employeeturnover happens in the first 45 days. ^[10]
On average,90% of employeesdecide whether to stay or leave a company within the first six months. ^[10]
New employees who go through a structured onboarding program are58% more likelyto stay with the organization after three years. ^[10]
Companies that automate onboarding tasks have16% higher retentionrates for new hires. ^[10]
Nearly33% of new hireslook for a new job within their first six months on the job. ^[10]
60% of companiesfail to set milestones or goals for new hires. ^[10]
Bestin class companies are35% more likelyto begin onboarding before the first day on the job. ^[10]
Organizations with a standard onboarding experience50% greaternew hire productivity. ^[10]
Employees at companies with a longer onboarding program gain full proficiency34% fasterthan those with shorter programs. ^[10]
58% of organizations say that their onboarding program is focused on processes and paperwork. ^[11]
A great onboarding experience ensures 69% of employees stick with a company for three years. ^[11]
A standard onboarding process experience increases new hire retention by 50%. ^[11]
A poor onboarding program was reported by 32% of global executives. ^[11]
Only 37% of companies ensure their onboarding programs run for more than a month. ^[11]
According to statistics for onboarding employees, the average new hire is expected to complete 54 activities during their onboarding process. ^[11]
Customer service onboarding statistics reveal that organizations with structured onboarding saw a 60% yearover year improvement in revenue. ^[11]
They also witnessed a 63% improvement in yearover. ^[11]
According to company onboarding statistics, 58% of organizations say that their onboarding program is focused on processes and paperwork. ^[11]
47% of organizations are using the Buddy program to onboard new employees. ^[11]
A whopping 87% of organizations that did assign a mentor to a new employee during the onboarding process did agree to this stat. ^[11]
After Covid restrictions, 18.9% of companies switched to remote hiring. ^[11]
Before governments started issuing stayat home orders due to the pandemic, only 3.1% of businesses were hiring remotely. ^[11]
However, according to new employee onboarding statistics, that rose by 15% after March 2020. ^[11]
Before 2020, 44% of organizations did in person hiring, but that shrunk to 20% since the start of the pandemic. ^[11]
61% of companies that made changes to their hiring process plan to continue with them through 2021. ^[11]
13.7% of establishments created new roles because of the pandemic. ^[11]
According to HR onboarding statistics, nearly 14% of businesses established roles centered around Covid. ^[11]
Retention rates for organizations with a standard onboarding training are pegged at 50%. ^[11]
Organizations with a formal onboarding training are less likely to lose more than 60% of their entire workforce within four years. ^[11]
According to onboarding experience statistics, as much as 20% of staff turnover occurs within the first 45 days of employment. ^[11]
25% of companies lose up to 60% of their entire workforce within a year. ^[11]
According to employee onboarding statistics for 2020, implementing an onboarding program in an organization can increase retention rate by 25%. ^[11]
According to onboarding and retention statistics, organizations that have an excellent onboarding process experience an increased 52% retention rate of new hires. ^[11]
According to onboarding success statistics, manager satisfaction is increased by 20% when their employees have standard onboarding training. ^[11]
According to employee onboarding statistics, a great onboarding experience ensures 69% of employees stick with a company for three years. ^[11]
Onboarding and retention statistics reveal that a great employee onboarding experience can improve the possibility of that employee staying by about 82%. ^[11]
60% of companies are reportedly not setting any goals or milestones for new hires. ^[11]
A whopping 35% of companies spend zero dollars on onboarding new hires. ^[11]
Only 12% of organizations have a great onboarding experience, as reported by employee onboarding statistics. ^[11]
Onboarding solutions statistics reveal that 32% of global executives’ onboarding processes were poor. ^[11]
According to statistics on employee onboarding, only 37% of companies ensure their onboarding programs run for more than a month. ^[11]
62% of companies with effective onboarding programs have a higher timeto productivity ratio and a 54% increase in employee engagement. ^[11]
Onboarding solutions statistics show that an organization with a standard onboarding program increases new hire productivity by 70%. ^[11]
Employee onboarding statistics reveal that 77% of new hires who accomplish their first performance milestone were put through formal onboarding training. ^[11]
Studies reveal that 49% of those who failed to do so had no formal onboarding training. ^[11]
HR onboarding statistics reveal that 53% of HR professionals agree that employee engagement improves when onboarding is done right. ^[11]
We mentioned earlier that manager satisfaction improves by about 20% when working with employees with a standard onboarding experience. ^[11]
According to onboarding statistics for 2020, 92% of new hires reportedly feel productive and important during their first month, after both cultural and operational onboarding. ^[11]
According to statistics regarding onboarding and turnover, it cost between $3,000 to $18,000 to fill up a position left vacant due to employee turnover. ^[11]
On average, replacing an employee costs about 16% to 20% of that employee’s salary. ^[11]
Spotio Searches for “Sales Enablement” on Google increase by 51.2% year over year. ^[4]
’s presence correlates with a 31% improvement in supporting changes in sales messaging and a 15% improvement in improving low. ^[4]
Organizations with sales enablement achieve a 49% win rate on forecasted deals, compared to 42.5% for those without. ^[4]
77.1% of companies with a sales force exceeding 500 people have dedicated sales enablement in place, compared to 39.3% of companies with 25 or fewer. ^[4]
Organizations see a significant impact on sales as a result of sales enablement; 76% of organizations see an increase in sales between 6% to 20%. ^[4]
26% of reps say their sales training is ineffective. ^[4]
Only 35% of sales teams track the effectiveness of their content. ^[4]
84% of sales executives cited content search and utilization as the top productivity improvement area. ^[4]
84% of sales training is forgotten in the first three months. ^[4]
Effective sales coaching can improve win rates by as much as 29%. ^[4]
If your sales reps don’t feel they are learning and growing in your organization, you’re at risk to lose upwards of 60% of your entire workforce within four years. ^[4]
64% of those who transitioned to remote sales either met or exceeded their revenue targets, compared to 50% of those who didn’t make the transition. ^[4]
At 44.9%, “decreasing new salesperson ramp up time to fully productivity” is the most common sales enablement productivity goal. ^[4]
58% of pipeline stalls because reps are unable to add value. ^[4]
55% of C Suite executives say that sales enablement solutions are the top technology investment necessary to boost sales productivity. ^[4]
Companies with a sales enablement team are 52% more likely to have a sales process that’s tightly aligned with the buyer’s journey. ^[4]
74% of buyers choose the company that was the first to add value. ^[4]
Salesforce 90% of B2B sellers don’t use sales material because it is irrelevant, outdated, and difficult to customize. ^[4]
84% of sales reps achieve their quotas when their employer incorporates a bestin class sales enablement strategy. ^[4]
Companies that execute the best practices for sales enablement that are ranked as bestin class as a strategy experience an almost 14% increase in their annual contract values and overall deal size. ^[4]
The best sales onboarding programs help new sales hires become productive 3.4 months sooner, on average – a timetoproductivity that’s 37% faster than firms with low. ^[4]
In fact, organizations that prioritize competency improvement during onboarding experience win rates that are 3 percentage points higher than those that do not. ^[12]
Post Onboarding Reinforcement On average, people forget 70% of what they’ve learned during training within 24 hours. ^[12]
To prove how vital a thoughtful training program is, consider that Ebbinghaus’ “forgetting curve” indicates people will forget 90% of what they are taught within one week if left without proper systems in place to combat this effect. ^[12]
Sales training statistics report that their sales training programs are ineffective, according to Training Industry forget what was taught within 24 hours of training, according to SmartWinnr. ^[12]
According to the Sales Enablement Analytics 2019 Report, many sales enablement practitioners surveyed default to activity based metrics when assessing sales training effectiveness. ^[12]
The Sales Enablement Analytics 2019 Report indicates that less than 20% of sales enablement practitioners utilize competency based metrics in order to understand the effectiveness of their sales training programs. ^[12]
55% of people say they’ve returned a product because they didn’t understand how to use it. ^[13]
Companies that invest in customer experience initiatives typically see employee engagement increase by 20%. ^[13]
63% of customers consider the company’s onboarding program when making a purchasing decision. ^[13]
Highly engaged customers buy 90% more frequently, spend 60% more per transaction, and have three times the annual value compared to other customers. ^[13]
70% of customers say understanding how they use products and services is very important to winning their business. ^[13]
66% of adults believe valuing their time is the most important thing a company can do to provide a good online customer experience. ^[13]
74% of people will revisit your website if it’s user. ^[13]
50% of customers will stop visiting it if it’s not. ^[13]
68% of customers will pay more to work with a company with a good customer service reputation. ^[13]
Over 90% of customers think that companies “could do better” when it comes to onboarding new customers. ^[13]
59% of customers value personalization over speed when it comes to customer service. ^[13]
84% of customer centric companies focus on the mobile customer experience. ^[13]
97% of people believe video is an effective tool to welcome and educate new customers. ^[13]
62% of customers want to communicate with companies via email for customer service. ^[13]
48% want to use the phone, 42% live chat, and 36% “Contact Us” forms.”. ^[13]
74% of people are likely to switch brands if they find the purchasing process too difficult. ^[13]
More than 60% of US consumers say digital tools like websites, mobile apps, and live chat are their go to channels for simple inquiries. ^[13]
80% of people have deleted an app because they didn’t know how to use it. ^[13]
By the end of 2020, 81% of retailers will deploy omni channel ecommerce platforms that support commerce across stores, mobile users, and the web. ^[13]
According to research 55% of customers will pay more for good customer experience. ^[0]
72% of these people will tell at least 6 friends if they have good customer experiences. ^[0]
13% will tell at least 15 people when they have a negative experience. ^[0]
According toStatista, only 7% of consumers prefer TV ads to live events. ^[0]
78% of millennials, according toHarris Group, want to spend money on experiences and events vs. other types of purchases. ^[0]
Big Eye Agencynoted that 85% of consumers are more likely to buy from a business after participating in an event or experience, and 70% become repeat customers. ^[0]
Marketing Weeknotes that 48% of buyers are more likely to purchase if they can try a product first. ^[0]
Per Salesforce, 92% of consumers expect personalized experiences — you are falling behind if you don’t deliver. ^[0]
According to Bizzabo, virtual events are working, at least somewhat, with 58% of attendees attending the entire event. ^[0]
16Ventures uses 5 7% as an acceptable annual churn rate. ^[0]
According to research from McKinsey, companies that focus on existing customers as much as acquiring new ones, see a median net retention rate of 20%. ^[0]
In other words, they grow 20% per year without acquiring any new customers. ^[0]
Sales enablement’s presence correlates with a 31% improvement in supporting changes in sales messaging and a 15% improvement in improving low. ^[0]
Organizations with sales enablement achieve a 49% win rate on forecasted deals, compared to 42.5% for those without. ^[0]
Pick your favorite study and you will see that reps only spend about 33% of their time selling. ^[0]
Note that, in an interview with Enablement at Microsoft we found teams spending less than 30% of their time in sales meetings. ^[0]
This time, based upon the ROI analysis of our team at The Best Tools, gave us the following typical time spent breakdown for your sales reps 5% of time searching for content. ^[0]
37% of the time performing administrative tasks. ^[0]
33% of time spent on selling. ^[0]
Training for High Performance at Accenture calculated the company reaped a 353% return on its learning investment. ^[0]
In one Chorus study, nearly 35% of sales leaders indicated that new team members receive little to no sales training. ^[0]
64% of sales leaders are reskilling existing employees to meet changing business needs. ^[0]
62% of companies are using sales training and coaching tools, up from 55% in 2018. ^[0]
People lose 80 to 90% of what they learn after one month. ^[0]
Harvard Business Review noted, several years ago, that “The real payoff from good coaching lies among the middle 60% — your core performers. ^[0]
For this group, the best quality coaching can improve performance up to 19%.”. ^[0]
According to Upland Software, 65% of content developed for sales is never used; they can’t find it. ^[0]
Hubspot notes that 95% of buyers purchase from the seller, giving them content at every stage of their buying process. ^[0]
According to research from PROLIFIQ, 47% of sales enablement teams don’t measure the ROI of their efforts. ^[0]
The 55/38/7 communication rule states “55% of communication is body language,. ^[0]
38% is the tone of voice, and 7% is the actual words spoken.”. ^[0]
1 in every 3 sellers will exit your business every year Studies vary, but the seller turnover rate is in the range of 25. ^[0]
This article from Harvard Business Review shows 27% in one study, and I’ve seen studies showing 33% and higher. ^[0]
Google searches for “sales enablement” continue to increase by over 51% year over year. ^[5]
Over 77% of companies with a sales team exceeding 500 people have a dedicated sales enablement process in place. ^[5]
65% of employees believe that the quality of their training strongly correlates with their engagement. ^[5]
42% of sales reps don’t feel like they have adequate information before reaching out to a prospect. ^[5]
84% of sales training is forgotten within the first 3 months of employment. ^[5]
Effective coaching of reps can improve the sales team’s win rate by almost 30%. ^[5]
The top 20% of reps account for 53.6% of total company revenue. ^[5]
65% of sales reps can’t locate meaningful content to share with their prospects. ^[5]
According to research from the Miller Heiman Group, only 32% of buyers feel like sellers exceed their expectations. ^[5]
A study by Salesforce found that 80% of customers feel that the experience a company provides is just as important as its products and services. ^[5]
Moreover, over two thirds of customers (67%). ^[5]
67% of North American consumers say that their standard for what constitutes a “good experience” is higher than ever before. ^[5]
In a 2018 report from CSO Insights, the percentage of salespeople achieving their quota in organizations that invested in sales enablement increased by 10.6% , with an overall improvement of 22.7%. ^[5]
Businesses with a dedicated sales enablement function achieve a 49% win rate on forecasted deals — almost 7% higher than their competitors without a sales enablement process (42.5%). ^[5]
As a result of sales enablement, 76% of business organizations have seen an increase in sales between 6% and 20%. ^[5]
Sales enablement correlates with a 31% improvement in positive adjustments to sales messaging and a 15% improvement in performance among low. ^[5]
Employment of training and development specialists is projected to grow 11 percent from 2020 to 2030, faster than the average for all occupations. ^[14]
The truth is that 26% of reps feel that their training is ineffective. ^[15]
Additionally, 27% of companies do not offer formal sales onboarding programs. ^[15]
For every dollar a company invests in training, it receives about $4.53 in return – which is equivalent to a 353% ROI. ^[15]
This type of tool allows management to identify problem areas with 100% accuracy and empowers sales managers to spend their time and budget more wisely on coaching and training initiatives. ^[15]
Gallup found that only 12 percent of employees think their company did a good job onboarding. ^[16]
With the cost of replacing an employee ringing in between 90 percent and 200 percent of their annual salary, it saves your business time and money when you can retain employees from day one. ^[16]
Glassdoor found that a strong onboarding process can improve new hire retention by 82 percent and productivity by over 70 percent. ^[16]
According to our employee onboarding survey of over 1000 employed US workers, 31 percent of people have left a job within the first six months, with 68 percent of those departing within three months. ^[16]
17 percent said “a friendly smile or helpful coworker would have made all the difference”. ^[16]
Our onboarding infographic shows what employees value the most during their first week on the job to help them become effective and productive quickly Onthejob training Review of the company’s policies, such as dress code, time. ^[16]
Review of administrative procedures, such as a touring the facility and setting up work station Assignment of an employee “buddy” or mentor. ^[16]
Onthe job training Mentor or buddy program. ^[16]

I know you want to use Sales Training and Onboarding Software, thus we made this list of best Sales Training and Onboarding Software. We also wrote about how to learn Sales Training and Onboarding Software and how to install Sales Training and Onboarding Software. Recently we wrote how to uninstall Sales Training and Onboarding Software for newbie users. Don’t forgot to check latest Sales Training and Onboarding statistics of 2024.

Reference

trustenablement – https://www.trustenablement.com/the-business-statistics-you-need-right-now/.
brainshark – https://www.brainshark.com/ideas-blog/2018/september/sales-enablement-statistics.
brainshark – https://www.brainshark.com/ideas-blog/2018/october/sales-onboarding-stats.
taskdrive – https://taskdrive.com/sales/130-sales-statistics/.
g2 – https://learn.g2.com/sales-enablement-statistics.
business2community – https://www.business2community.com/sales-management/sales-enablement-key-insights-from-statistics-that-you-should-know-02419485.
mindtickle – https://www.mindtickle.com/blog/15-stats-about-onboarding-sales-reps-you-cant-afford-to-ignore/.
clickboarding – https://www.clickboarding.com/18-jaw-dropping-onboarding-stats-you-need-to-know/.
saplinghr – https://www.saplinghr.com/10-employee-onboarding-statistics-you-must-know-in-2024.
saleshacker – https://www.saleshacker.com/sales-statistics/.
seismic – https://seismic.com/blog/employee-onboarding-software-15-employee-engagement-stats/.
techjury – https://techjury.net/blog/onboarding-statistics/.
salesenablement – https://salesenablement.pro/the-pro-guide-sales-training-onboarding/.
hubspot – https://blog.hubspot.com/service/customer-onboarding-stats.
bls – https://www.bls.gov/ooh/business-and-financial/training-and-development-specialists.htm.
gryphon – https://gryphon.ai/improve-sales-training-increase-sales-effectiveness/.
bamboohr – https://www.bamboohr.com/blog/onboarding-infographic/.

How Useful is Sales Training and Onboarding

One of the key advantages of sales training is that it provides sales professionals with a structured framework for engaging with customers and closing deals. By teaching salespeople how to identify potential leads, qualify prospects, and address customer objections, sales training helps to streamline the sales process and increase efficiency. Moreover, sales training also focuses on developing critical skills such as active listening, communication, and negotiation, which are essential for building strong relationships with customers and creating value-added solutions.

In addition to honing essential skills, sales training also plays a vital role in increasing product knowledge and understanding. Effective sales professionals are not just selling a product or service; they are also selling a solution to a customer’s problem or need. Through sales training, salespeople learn about the features and benefits of their products, as well as how their products compare to competitors. This knowledge allows them to position their offerings effectively and tailor their message to the specific needs and pain points of their customers.

Onboarding, meanwhile, is critical for ensuring that new sales hires are integrated seamlessly into the sales team and are set up for success from day one. Successful onboarding programs give new hires a comprehensive overview of the company culture, sales process, and product offerings, as well as the tools and resources needed to hit the ground running. By providing new hires with the information and support they need to succeed, onboarding programs can help reduce turnover rates and accelerate time to productivity.

By investing in sales training and onboarding, companies not only empower their sales teams to drive revenue but also create a competitive advantage in the market. Sales professionals who have been through robust training programs are better equipped to navigate the evolving sales landscape and address the changing needs and preferences of customers. Furthermore, companies that have well-trained sales teams are more likely to build trust and credibility with their customers, leading to repeat business and increased customer loyalty.

While sales training and onboarding may require some upfront investment in terms of time and resources, the long-term benefits far outweigh the costs. In today’s competitive business environment, companies cannot afford to neglect the development of their sales teams. Sales training and onboarding are essential for arming sales professionals with the tools and knowledge they need to succeed and drive results. Ultimately, companies that prioritize sales training and onboarding are more likely to see their investments pay off in the form of increased sales, satisfied customers, and a more productive and engaged sales force.

In Conclusion

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Sales Training and Onboarding Statistics 2024 – Everything You Need to Know