Shopping Cart Statistics 2024 - Everything You Need to Know

Are you looking to add Shopping Cart to your arsenal of tools? Maybe for your business or personal use only, whatever it is – it’s always a good idea to know more about the most important Shopping Cart statistics of 2024.

My team and I scanned the entire web and collected all the most useful Shopping Cart stats on this page. You don’t need to check any other resource on the web for any Shopping Cart statistics. All are here only 🙂

How much of an impact will Shopping Cart have on your day-to-day? or the day-to-day of your business? Should you invest in Shopping Cart? We will answer all your Shopping Cart related questions here.

Please read the page carefully and don’t miss any word. 🙂

On this page, you’ll learn about the following:

Best Shopping Cart Statistics

Best Shopping Cart Statistics

☰ Use “CTRL+F” to quickly find statistics. There are total 386 Shopping Cart Statistics on this page 🙂

Shopping Cart Market Statistics

These stats fall in line with our own study of email marketing statistics, which found that the average conversion rate for shopping cart abandonment emails was 18.64%. ^[0]
This type of email marketing campaign has an open rate of 45%—a stark improvement to the benchmark of 18.39% for general retail emails. ^[1]
Free shipping, in fact, is the expected norm in modern day shopping because of marketplaces like Amazon; almost 75% of consumers deem free shipping essential to making a purchase, according to an NRF study in 2019. ^[2]
Moreover, according to the same study, 81% of marketers are informed about the impact a slow website can have on conversions, and realize the urgency of improving page speed. ^[3]
Retargeted ads (60%), pop up windows (36.4%) and live chat (42.4%). ^[4]
B2C marketers who utilize marketing automation solutions and similar strategies with regard to cart abandonment, lead nurturing, and others, report a 50% increase in their conversion rates. ^[4]
However, according to other cart abandonment statistics in the market, there are a number of reasons why users walk away without making a purchase 55% of shoppers abandon carts due to unexpected fees, including shipping costs1. ^[5]

Shopping Cart Latest Statistics

The Average Cart Abandonment Rate Across All Industries is 69.57 Percent 2. ^[6]
Mobile Users Have an Even Higher Abandonment Rate of 85.65 Percent 3. ^[6]
Checkout Optimization Can Increase Conversions by 35.62 Percent 5. ^[6]
57 Percent of Shoppers Will Abandon if They Have to Wait Three Seconds for a Page to Load 8. ^[6]
55 Percent of Shoppers Will Abandon if They Have to Re Enter Their Credit Card or Shipping Information 11. ^[6]
46 Percent of Shoppers Abandon Because a Discount Code Doesn’t Work 12. ^[6]
39 Percent of Mobile Users Abandoned Because of Difficulty Entering Their Personal Information 13. ^[6]
Using Retargeted Ads Can Send 26 Percent of Shoppers Back to Your Site 14. ^[6]
Personalizing Retargeted Ads Can Lead to ROIs of Over 1,300 Percent 15. ^[6]
I’ve seen rates as low as 56 percent and as high as 81 percent. ^[6]
They calculated data from 41 different studies and found that the average cart abandonment rate is just under 70 percent. ^[6]
And as content strategy writer, Meir Fox explains, With $4 trillion worth of merchandise predicted to be abandoned in digital carts next year alone, cart abandonment has become a burning issue that e commerce organizations can no longer afford to ignore. ^[6]
Experts estimate that conversions can be increased by a whopping 35.62 percent by implementing the right checkout optimization strategies. ^[6]
“The site wanted me to create an account” also factored in heavily to cart abandonment, with 34 percent of respondents saying they abandoned for this reason. ^[6]
And what’s even scarier is that 80 percent of these customers will never return. ^[6]
The Baymard Institute found that having too long or too complicated of a checkout process is the reason why over a quarter of shoppers abandon. ^[6]
Statista found that 30 percent of shoppers will leave if they have to reenter their credit card information, and 25 percent will leave if they have to re enter their shipping information. ^[6]
The overwhelming majority of consumers use coupons at 90 percent. ^[6]
And 75 percent now expect brands to offer them. ^[6]
However, when shoppers run into issues where a discount code doesn’t work, nearly half will abandon their cart. ^[6]
Of those consumers, over a quarter will click on the retargeted ad and return to your site. ^[6]
Brands that segment out different retargeting audience lists for people who behave differently have seen ROIs of more than 1,300 percent. ^[6]
Facebook reaches 51 percent of all Internet users, and the Google Display Network reaches a staggering 90 percent of all Internet users. ^[6]
The global average rate of cart abandonment is 75.6%. ^[7]
85.65% is the average abandonment rate on mobile phones. ^[7]
Slow loading sites increase the abandonment rate by 75%. ^[7]
48% of emails on cart abandonment are opened. ^[7]
35% of online transactions are dropped because of a required registration prompt. ^[7]
According to the Forrester research of shopping cart abandonment, brands can lose up to $18 billion a year in revenue, which means that the average shopping cart abandonment rate is costing retailers quite a lot of money. ^[7]
The abandonment rate in APAC countries is 76.3%. ^[7]
The finance sector suffers from an 83.6% abandonment rate. ^[7]
55% of customers bounce from a site because of the hidden extra costs. ^[7]
Not only can the abandonment rate increase, but loyalty can also drop by 50%, so make sure your site’s speed is up to date if you want more conversions. ^[7]
Divide the number of total completed purchases with the number of carts created, subtract this from 1, and then multiply by 100 to get the percentage you need. ^[7]
In fact, our latest quantitative study of reasons for abandonment found that 58.6% of US online shoppers have abandoned a cart within the last 3 months because “I was just browsing / not ready to buy”. ^[8]
However, if we segment out this “just browsing” segment, and instead look at the remaining reasons for abandonments we get the following distribution Reasons for Abandonments During Cart & Checkout 48% Extra costs too high. ^[8]
The site wanted me to create an account 22% Delivery was too slow. ^[8]
18% I didn’t trust the site with my credit card information 17% Too long / complicated checkout process. ^[8]
16% I couldn’t see / calculate total order cost up front 13% Website had errors / crashed. ^[8]
12% Returns policy wasn’t satisfactory 9% There weren’t enough payment methods. ^[8]
4% The credit card was declined. ^[8]
17% of US online shoppers have abandoned an order in the past quarter solely due to a “too long / complicated checkout process”. ^[8]
If we look at the combined e commerce sales of $738 billion in the US and EU, the potential for a 35.26% increase in conversion rate translates to $260 billion worth of lost orders which are recoverable solely through a better checkout flow & design. ^[8]
Some studies place abandonment as high as 80%, while other studies place cart abandonment as low as 55%. ^[0]
In our study, we found the average cart abandonment rate for 2016 was77.24%. ^[0]
This number rose slightly in 2017 to 78.65%. ^[0]
In 2019, Black Friday saw global cart abandonment rates of 73.78%. ^[0]
Just a few days later on Cyber Monday, cart abandonment rate dropped to 68.94%. ^[0]
In 2019, the average cart abandonment rate was 77.13%. ^[0]
Spain had the highest cart abandonment rate at 86.15%. ^[0]
Meanwhile the Netherlands had the lowest cart abandonment rate at 65.49%. ^[0]
The United States was the second lowest with an average cart abandonment rate of 71.86%. ^[0]
Again, while the global average is 77.73%, breaking out the segments tells a much richer story. ^[0]
On phone devices cart abandonment rate shot up to 80.79%. ^[0]
Meanwhile sessions on desktops only had a cart abandonment rate of 73.93%, a 6.86% improvement!. ^[0]
Since 2016, open rates have hovered around 43%. ^[0]
In 2021, the average click through rate for cart abandonment emails was 8.76%, and has been right around the average since 2016. ^[0]
In 2015, the global average abandonment rate was 71.39%. ^[0]
In one year, stores on average experienced an 8.4% increase in shoppers leaving without completing their purchase. ^[0]
In 2006, 59.8% of shoppers abandoned their cart. ^[0]
By 2017 that number has risen to 69.23%, a 15.79% increase. ^[0]
Today mobile traffic accounts for over half (50.48%). ^[0]
Unfortunately, according to our own research done in 2015, there is a clear correlation between small screens and increased cart abandonment. ^[0]
Mobile has the highest cart abandonment rates, with 85.65% of all transactions ending without a sale. ^[0]
Meanwhile, tablets converted sales 80.74% of the time, a 5.7% improvement in revenue. ^[0]
Desktops performed the best in terms of cart abandonment, with 73.07% of transactions failed. ^[0]
The trend has continued through 2017, where mobile cart abandonment continues to outpace desktop by 16%.Why. ^[0]
A study conducted byStatista shows that the abandonment rate went up by over 24% from the Gaming Industry to the Finance Industry. ^[0]
Finance and Non Profits experience some of the highest cart abandonment rates, averaging over 10% more than the global average shopping cart abandonment rate. ^[0]
First, a full 22% of respondents said that they abandoned their carts because they were asked to create a new user account. ^[0]
When you combine that with other time consuming and frustrating tasks from the user’s point of view , you can reduce your abandonment rate by 31% by simply streamlining your checkout process!. ^[0]
71.16% 2012 71.98% 2011 68.87% 2010 64.76% 2009 66.08% 2008 62.01% 2007. ^[9]
Copy this codeInfographic by –Conversion Optimization Company InvespThe average online conversion rate is 2.13%The average value of an online order is $116.58Why Web Buyers abandon Shopping CartsReasons%ageHigh Shipping Costs44%Not Ready. ^[10]
To Review Selected Products Later24%Shipping Costs. ^[10]
Not Clearly Mentioned22%No Guest Checkout Option14%Being Asked Too Much Information12%Complex Checkout Process11%Website. ^[10]
Slow11%Additional Costs Charged Towards Taxes8%Insufficient Payment Options7%Slow. ^[10]
With Offers6%Website Crashed5%81% of the organic traffic of E commerce sites comes from. ^[10]
In fact, it has been found that at least 23% of people will abandon a purchase if they are forced to make a purchase. ^[10]
Infographic by – The average online conversion rate is 2.13% The average value of an online order is $116.58 81% of the organic traffic of E commerce sites comes from Google Average Conversion Rate of Different Traffic Channels 1. ^[10]
Sadly I can’t refer people to it because it has an error that causes confusion – the headline says 81% of the organic traffic comes from Google, but the graph below says 71%. ^[10]
Just wondering because 65% seems high these days – although as an average it would cover sites with low and high abandonment rates. ^[10]
According to Baymard Institute, 69.57% of online shopping carts are abandoned. ^[1]
If you’re currently making $15,000/mo in online revenue and could turn just 25% of those abandoned orders into sales, you’d make an extra $45,000 each year. ^[1]
Some 86.15% of Spanish shopping baskets are abandoned midway through. ^[1]
On the other side of the scale, shoppers in the Netherlands have the lowest abandonment rate at 65.49%. ^[1]
That’s shortly followed by coupons and discounts (41%). ^[1]
49% of people abandon their shopping cart because extra costs at checkout were too high. ^[1]
When they head to their online cart and see those fees added on top of each product price, it causes 49% of cart abandoners to exit. ^[1]
24% of people abandon their Time consuming fields, like your birthday and phone number, aren’t essential to buying an item online. ^[1]
For some shoppers, it’s frustrating to have to give all of that information for a single purchase—which is why why almost a quarter (24%). ^[1]
18% of people abandon their shopping cart because of a long and complicated checkout process. ^[1]
In a similar vein, many (17%). ^[1]
17% of people abandon their online shopping carts because they didn’t trust the site with their credit card information. ^[1]
Some 17% of people abandon their online shopping carts because they didn’t trust the site with their credit card information. ^[1]
Some 7% of people abandoned their shopping cart because the retailer didn’t offer enough payment methods. ^[1]
(That explains why buy now, pay later payments have grown by 215% in 2021.). ^[1]
Because Amazon’s shipping deals are amongst one of its biggest incentives to shop there, some 19% of people abandon their carts because the retailer’s delivery options were too slow. ^[1]
Research shows that retargeting can reduce cart abandonment by 6.5%, and increase online sales by almost 20%. ^[1]
Of those consumers, over a quarter (26%). ^[1]
One in five recipients of a cart abandonment email click it; 11% will purchase something as a result. ^[1]
The vast majority (77%). ^[1]
Earlier, we touched on the fact that 18% of cart abandonments happen because of a complicated checkout. ^[1]
An average large sized ecommerce business can gain a 35.26% increase in conversion rate though better checkout design. ^[1]
An estimated $260 billion worth of lost orders are recoverable solely through a better checkout flow and design. ^[1]
Not only is it essential for fast conversions , but one click checkout has been proven to increase conversions by 35.62%. ^[1]
Shopping cart abandonment statistics show that from 70%–75% of online shopping carts are abandoned before the purchase stage due to extra costs, complicated checkouts, and account creation requirements. ^[2]
According to Baymard Institute, 49% of customers cite extra costs as their primary reason for abandoning shopping carts, with shipping a primary driver of those costs. ^[2]
About 18% of shoppers have abandoned a cart because the checkout process is too long or convoluted. ^[2]
Cart abandonment rate benchmarks might make you think online shoppers are casual browsers rather than “shoppers,” but Americans do end up actually purchasing 58% of what they put in their carts. ^[2]
A YOTTAA study in 2020 reported that 90% of shoppers would leave a site if it takes too long to load, with 57% likely to buy from a similar retailer instead and 14% never coming back. ^[2]
Consumers have limited patience for other parts of the checkout process, too, with half of surveyed US consumers saying they are less likely to purchase if checkout exceeds 30 seconds. ^[2]
In 2020, cart abandonment rates were 79.83% on Black Friday and 78.46% on Cyber Monday. ^[2]
Consumer goods has the lowest average shopping cart abandonment rate at just under 50%. ^[2]
Of the eight industry categories evaluated by Dynamic Yield, consumer goods, with a 48.94% cat abandonment rate, performed the best. ^[2]
On Dynamic Yield’s list, home and furniture had the highest rate—75.45%. ^[2]
The travel industry has the highest cart abandonment rate of all, according to SaleCycle data, at 87.08%. ^[2]
Interestingly, 87% of those who abandon their cart the first time are likely to consider returning to their booking, with 33% of them likely to return the same day. ^[2]
According to SaleCycle, cart abandonment rates are also high for automotive and car rentals (a combined 85%). ^[2]
Luxury websites experience the highest potential loss of sales from cart abandonment in the retail sector with a rate of nearly 88%, ahead of adjacent categories like consumer clothing stores (82%) and fashion sites (85%). ^[2]
An analysis from Kibo Commerce found that mobile’s average cart abandonment rate came in at 80.6% in the second quarter of 2021—down slightly from the first quarter. ^[2]
Desktops performed the best in terms of cart abandonment, with 66.1% of transactions abandoned. ^[2]
In 2019, mobile sales grew to 32% of total ecommerce revenue. ^[2]
In 2020, they jumped to 54% of all ecommerce revenue (and 70% of traffic). ^[2]
While mobile traffic dominates overall at 70%, desktop has a stronger positive correlation with average order value than mobile. ^[2]
In 2017, comScore’s Mobile Hierarchy report showed a 49% m. ^[2]
According to Wolfgang Digital’s 2020 data, the m commerce gap is now 16%. ^[2]
And, 54% of retailers admit they’re still ill prepared to support consumer demands for mobile sales. ^[2]
Only 37% of retailers have integrated mobile into their buyer experience journey , and about 25% admitted they are still in the early stages or have no mobile strategy at all. ^[2]
However, 59.5% of online shoppers are still wary of using these apps to purchase due to data security concerns. ^[2]
Another 37.6% of the respondents said they do not want to download current or future merchant apps because they already have too many apps on their phones. ^[2]
While 42% of the respondents say they are most familiar with the Visa Mastercard seal, more consumers trust a PayPal seal. ^[2]
Cart abandonment emails have a 45% open rate Of all cart abandonment emails sent, about 45% are opened. ^[2]
Half of the users who open a cart abandonment email will engage, and 21% will click through. ^[2]
Abandoned cart email campaigns result in 63% more orders compared to just one email. ^[2]
According to a 2020 Omnisend Research, product abandonment emails have a 37.8% open rate, with browse abandonment and post purchase emails coming in second and third with a 34% open rate each. ^[2]
25% of consumers appreciate being reminded of products they browsed Retargeting, which is sending ads based on a consumer’s previous actions, can lift ad engagement rates significantly (several sources say up to 400%). ^[2]
one oft cited case study of luxury watch retailer Watchfinder showed a 1,300% ROI). ^[2]
According to ReadyCloud, consumers are 70% more likely to convert because of retargeting. ^[2]
Facebook has 2.9 billion monthly active users, and the Google Display Network reaches a huge 90% of all internet users. ^[2]
According to Wolfgang Digital, 3% of users who “like” your post will convert into paid customers, followed by 4% who share, 4.67% who leave a reaction, and 4.91% who comment. ^[2]
By the time your audience contacts you via Messenger, the conversion rate increases to 9.95%. ^[2]
By the first few months of 2021, the rate had dropped to 61.13%—from 83.97% in 2020. ^[2]
In 2021, just under 60% of Gen Z online shoppers in the US reported they became less loyal to brands since the COVID. ^[2]
Moreover, over 60% of them said they had less patience for poorly functioning websites when buying online, leading many to abandon their purchase or leave a negative review. ^[2]
Since 49% of online shoppers cite extra cost as their top reason for abandoning carts, offering free shipping can help improve conversion. ^[2]
Remember that 31% of online shoppers abandon their carts because they are forced to create an account. ^[2]
Short and straightforward subject lines are the most effective “15% Off purchase”. ^[2]
69.57% is the average documented ecommerce cart abandonment rate. ^[11]
35.26% increase in conversion rate through better checkout design. ^[11]
85.6% is the average mobile ecommerce cart abandonment rate. ^[11]
55% of online shoppers abandon their cart because extra costs were too high. ^[11]
At 87.87%, airline cart abandonment rates are the highest. ^[11]
Conversion rates can increase by 45% if you offer guest checkout. ^[11]
Cart abandonment rate can increase by 75% if your site loads slowly. ^[11]
The average of all of these average cart abandonment rates came out to be a whopping 69.57%. ^[11]
35.26% increase in conversion rate is accessible through better checkout design. ^[11]
Because when businesses solved all of these solvable checkout usability issues, they saw an average of 35.26% improvement in cart abandonment rate. ^[11]
Based on this 35.26% cart abandonment rate improvement that came from improving controllable checkout usability factors, the Baymard Institute also calculated how much clunky and hardto use checkout experiences are costing ecommerce businesses total. ^[11]
Indeed, for desktop shoppers, the average conversion rate is 73.1%. ^[11]
Meanwhile, the cart abandonment rates for tablet shoppers and mobile shoppers are 80.7% and 85.6% respectively. ^[11]
Granted, most shoppers exactly 58.6% that abandoned their cart did so because they were just browsing. ^[11]
Online shoppers citing this reason rounded in at 55% of the study participants. ^[11]
Cart abandonment statistics from Statista indicate that, at 87.87%, cart abandonment rates for airline ecommerce experiences are the highest of any industry. ^[11]
Apparently, 39% of shoppers abandon travel bookings because they need to do more research. ^[11]
According to the Baymard Institute and the nine years of researching they did the ideal checkout experience only has 12 to 14 form elements. ^[11]
[1] If your ecommerce business whittles down your checkout experience down to 14 or fewer form elements, then you’ll better serve and convert that 26% of customers who abandoned their cart because the checkout process was too long and complicated. ^[11]
As a reminder, 34% of online shoppers said that they abandoned their carts because the ecommerce site required them to make an account. ^[11]
According to Inc, conversion rates can increase by 45% if you simply offer the option of guest checkout. ^[11]
Design Advisor shares that cart abandonment rates can increase by a shocking 75% if your site loads slowly. ^[11]
[6] Remember, a solid 26% of customers said they dropped off from the checkout process before making a purchase because it took too long. ^[11]
Average cart abandonment rates shoot up to 89% on Saturday’s and Sunday’s, according to Formisimo. ^[11]
Compare this to average cart abandonment rates of 85% on Wednesday’s and Thursday’s, and you’ll see that the weekends have online shoppers hesitant to make purchases. ^[11]
In fact, Monday is the most active day for online shopping, and is 10% higher than Sunday, which is the second most active day for online shopping. ^[11]
Remember, there are likely around 39 elements of your checkout experience that you can improve, so it’s worth it to take a detailed look at what imperfections and inconveniences your checkout flow currently features. ^[11]
Remember, desktop shoppers have an average cart abandonment rate of just 73.1%, which is 12.5% lower than the average cart abandonment rate for mobile users. ^[11]
But don’t forget mobile cart abandonment rates round in at 85.6%, are they aren’t that high simply because mobile users are low intent, as some might assume. ^[11]
Though it wasn’t a top reason that customers abandoned their ecommerce shopping carts, toolong delivery still accounts for 16% of customer drop. ^[11]
Keep in mind, 21% of shoppers dropped off specifically because they weren’t able to find or calculate the total cost of making a purchase. ^[11]
Those online businesses will need to wave goodbye to the 26% of customers that abandon their carts because of a lengthy and complicated checkout forms. ^[11]
Though only 6% cited limited payment options as a reason for not going through with a purchase, payment options are beginning to become more and more intertwined with the total cost of the purchase, which accounted for 55% of abandoned carts. ^[11]
Remember, 34% of polled online shoppers said they abandoned their online shopping carts because the site required them to create an account. ^[11]
11% of online shoppers abandoned carts because they didn’t like the sound of a company’s return policy. ^[11]
17% of online shoppers left the checkout flow because they didn’t trust the business with their information. ^[11]
The latest studies show that shopping cart abandonment ranges from 57.60% to 84.27%. ^[12]
Even the lowest estimated percentage of abandonment cart rate (57.60%). ^[12]
At worst, 84% is costing you nearly all of your sales. ^[12]
If you have a Facebook ad campaign running with an average cost per click of $3, and 50% of those clicks initiate checkout, you now have a $6 cost per checkout. ^[12]
With these numbers, let’s compare what the 50% cart abandonment rate looks like compared to 80%. ^[12]
But don’t despair – studies have shown that you can increase conversion rates by 35.26% by optimizing your website to decrease abandonment rates. ^[12]
58.6% of users say they don’t complete purchases because they are just browsing and not quite ready to buy. ^[12]
According to the statistics, the second most common reason for shopping cart abandonment is that the additional costs of making the order are too high (50%). ^[12]
Next to costs, another common cause of shopping cart abandonment is the need for users to create an account (28%), or a checkout process that’s too long or complicated (21%). ^[12]
Another big cause of shopping cart abandonment, at 18%, is that people cannot calculate the total cost of their order upfront. ^[12]
Americans generally buy 58% of whatever they add to their carts 90% of shoppers abandon carts if the website loads slowly If checkout is longer than 30 seconds, more than 50% of your customers may abandon their carts. ^[3]
The global cart abandonment rate is around 76%. ^[3]
If you optimize the checkout process, your abandonment rate will be 20%. ^[3]
According to SaleCycle, travel companies have the highest abandoned carts The m commerce gap has decreased from 49% to 16%. ^[3]
The PayPal Verified seal definitely increases trust Cart abandonment emails are opened 45% of the time You can generate 1300% ROI by personalizing retargeted ads COVID 19 abandoned cart statistics. ^[3]
For 49% of customers, the extra, often unanticipated shipping cost is the main reason they abandon shopping carts. ^[3]
This is because 75% of customers prefer free shipping while shopping online, and they abandon the cart when the cost is too high. ^[3]
They don’t want to pay extra, as 97.3 million (33%). ^[3]
The requirement to create an online account, a complicated checkout process, and slow delivery are the top 3 reasons that cause inconvenience for most customers according to Baymard’s 2021 list of reasons for shopping cart abandonment. ^[3]
Overall, 38% of 2,489 survey respondents said that technology had made them less patient than they were 5 years ago. ^[3]
This number was even higher for millennials (45%). ^[3]
If we look at statistics from 2018, we would find that 65% of Americans preferred shopping at physical stores than online. ^[3]
As a result, around 263 million, or 80% of Americans have become digital shoppers. ^[3]
However, despite this, Americans only buy 58% of the items in the shopping cart. ^[3]
Since 1983, the purchasing power of a dollar has reduced by 63%. ^[3]
The main finding of the study was that 9 out of 10 (or 90%). ^[3]
According to a page speed report from Unbounce, nearly 70% of consumers say a website’s loading time affects their decision to make a purchase. ^[3]
This reaped them great results as they were able to reduce their product page abandonment rate from 3.8% to 0.9% – an impact of 76% was observed. ^[3]
According to Forter, 50% of Americans say they are less likely to purchase something online if the checkout process takes longer than half a minute i.e. 30 seconds. ^[3]
A report from the National Retail Federation says 97 percent of respondents back out of a purchase because it was inconvenient for them. ^[3]
These options can contribute to brand loyalty, as 93% say they are more likely to choose to shop at a specific online store based on convenience. ^[3]
According to Forter, customers will wait 9 seconds for the next page in the checkout to load, 10 seconds for a text code, 10 seconds for credit card verification, 11 seconds for live chat responses, and 12 seconds for an email confirmation. ^[3]
A study from Baymard Institute shows that the abandonment cart rate is different for different devices for mobile, it is 85.65%, for tablets, it is 80.74%, and for desktop, it is only 69.75%. ^[3]
More than half of the people worldwide access the internet using mobile devices, while only 49% do so via desktops. ^[3]
Travel companies have the highest cart abandonment rate according to SaleCycle data; at around 87.08%. ^[3]
Interestingly, 87% of people who abandon their cart return to their booking, and 33% of them return the same day. ^[3]
Earlier on in 2017, this difference was 49% based on comScore’s Mobile Hierarchy report. ^[3]
But if you look at Wolfgang Digital’s 2020 data, this m commerce gap has largely reduced to 16%. ^[3]
According to recent insights from Domani, it takes them 3 seconds to process a headline, and 13 milliseconds to process a photo. ^[3]
48% of respondents said that trust seals are crucial in building trust on eCommerce sites. ^[3]
Also, 61% of respondents said that they didn’t make a purchase because there were no visible trust badges or logos when they went on to an ecommerce website. ^[3]
According to Moosend 2021 stats, cart abandonment emails have a 45% open rate. ^[3]
Research also tells that around 11% of these people who open the email actually complete a purchase. ^[3]
According to Klaviyo, subject lines that merely reminded the cart abandoner that they left something behind are likely to perform the best with an open rate of 47.67%, almost 4% higher than the average. ^[3]
An often cited case study of Watchfinder, a luxury watch retailer, showed 1300% ROI when it retargeted its customers with personalized ads. ^[3]
Personalized retargeted ads lift the ad engagement rate to up to 400% according to several sources. ^[3]
According to ReadyCloud, customers have 70% more chances of converting as a result of retargeting done the right way. ^[3]
The Google Display Network reaches around 90% of all internet users while Facebook has around 3 billion monthly active users. ^[3]
Moreover, according to Wolfgang Digital, 3% of users who “like” your post will convert into paid customers, followed by 4.67% who leave a reaction, 4.91% who comment, and 4% who share. ^[3]
When the users contact you via Messenger, the conversion rate increases to around 9.95%. ^[3]
Moreover, Facebook Messenger has an 80% open rate, so be sure to integrate it to your ecommerce site via API or plugins. ^[3]
During the peak times of the pandemic, between 2020 2021, the shopping cart abandonment rate dropped drastically as reported by SalesCycle. ^[3]
The global average cart abandonment rate across all industries is just under 70%. ^[3]
The average shopping flow abandonment rate for all industries is 69.57%. ^[13]
The mobile abandonment rates are much higher than the average, with 85.65%. ^[13]
Approximately 55% abandon carts because they have to re. ^[13]
In 2021, cart abandonment emails had 41.09% open rates. ^[13]
In 2020, the automotive industry had the highest abandonment rate of 96.88%. ^[13]
Optimizing the checkout process can increase conversions by 35.62%. ^[13]
In 2020, the average shopping flow abandonment rate was 69.57%. ^[13]
Generally, mobile traffic comprises more than half of total ecommerce traffic (50.48%). ^[13]
More precisely, 30% of shoppers will drop the purchase if they have to fill out their credit card information again, while 25% will do so on having to re. ^[13]
Cart abandonment stats further show that 46% give up if a discount code doesn’t work. ^[13]
What’s scarier is that 80% of these consumers never return to the website in question. ^[13]
For ecommerce sites, in particular, 92.6% of people rate visuals as the most important factor for making a purchase, while products are assessed in 90 seconds. ^[13]
These rates have remained around 43% during the period 2016. ^[13]
For instance, looking at the shopping cart abandonment stats and email open rates, between 2018 and 2020 these rates hovered around 43%, while the highest they were was in 2017 (45.56%). ^[13]
For instance, the highest CTR for this period was in 2017, (around 9%). ^[13]
Other users said that too slow delivery also made them give up on an order (36%). ^[13]
Many also had concerns about the quality of the products (35%). ^[13]
In 2019, Spain had the highest cart abandonment rates with 86.15%. ^[13]
For better reference, the general abandonment rate for the year was 77.13%. ^[13]
Shopping cart abandonment stats show that, unlike Spain, some other countries had lowerthan average rates, including the Netherlands with 65.49%, or the US with 71.86%. ^[13]
Other countries that have higher rates of digital shopping cart abandonment include France and the UK with 76.81% and 76.01% respectively. ^[13]
Next on the list is the baby and childcare sector with a massive 94.36% abandonment rate, followed by luxury with 92.61%. ^[13]
Car rental and airlines round up the top five with 92.04% and 90.91%, respectively. ^[13]
Fashion is rated in sixth place with 90.68%, shopping cart abandonment statistics show. ^[13]
Another 26% did the same with men’s clothes and entertainment products. ^[13]
According to the data from Statista, in 2020 the average cart abandonment rate across industries was 88.05%. ^[13]
Other industries that registered lowerthan average rates based on shopping cart abandonment statistics were pharmaceuticals (76.98%), travel (79.95%), and groceries (83.97%). ^[13]
About 79% of people named free shipping as one of the reasons they would shop online. ^[13]
Free returns and exchanges options are also one of the customer choices (54%). ^[13]
Depending on the source, it ranges between 56% and 81%. ^[13]
One particularly comprehensive study by the Baymard Institute places the rate at 69.57% for all industries. ^[13]
One study from SeeWhy further shows that 99% of all visitors of an average ecommerce store won’t purchase anything when visiting it for the first time. ^[13]
Typically, the shopping cart abandonment stats indicate that those firms with an average order value of $100500 manage to recover 4 5% of cart abandonment. ^[13]
For instance, companies with smaller AOV, like $50 sometimes recover 3% of cart abandonments. ^[13]
On the other hand, big ecommerce stores or the top 10% of them recover a minimum of three times the average performance. ^[13]
Additionally, various think tanks put the shopping cart abandonment average at a range of 60 to 80%, not so spectacular when more than half of heart and effort is lost in the online shopper journey. ^[4]
65% of cart abandonment translates to a 97.9% conversion gap. ^[4]
In March 2020, an average of 88.05% of online shopping carts was abandoned. ^[4]
For its part, Invesp puts the global shopping cart abandonment rate at 65.23%. ^[4]
The automotive industry has the highest online shopping cart abandonment rate at 96.88%. ^[4]
Of the 20 industries examined in selected countries, insurance has the lowest shopping cart abandonment at a rate of 67.92% only. ^[4]
Add to that a population representing around 20% of the global total and everything just falls into place for this country. ^[4]
29% – the cart abandonment rate for women’s clothing. ^[4]
26% – the cart abandonment rate for men’s clothing. ^[4]
26% – the cart abandonment rate for entertainment items. ^[4]
90% – weekend cart abandonment rate. ^[4]
89% – Thursday cart abandonment rate. ^[4]
85% – Wednesday cart abandonment rate. ^[4]
Age Group Abandonment Rate 81% – rate that US consumers aged 18–65 had abandoned carts at least once in their lifetime. ^[4]
21% – rate of cart abandonment for age group. ^[4]
20% – rate of cart abandonment for age group. ^[4]
13% – rate of cart abandonment for age group 45–54. ^[4]
The items they tend to abandon are clothing (40%), tech products (18%) and homeware (16%). ^[4]
Also responsible for 71.2 of all eCommerce site organic traffic 1.2% –. ^[4]
Facebook 0.5% – Twitter Source SaleCycle, 2020. ^[4]
92% of consumers abandon carts because of negative peer reviews. ^[4]
80% – shoppers who abandon carts because of the lack of a good return policy. ^[4]
75% – increase in card abandonment rate due to slow. ^[4]
55% – customer bounce rate because of hidden extra costs. ^[4]
8% of customers cited that additional taxes were the reason they dropped their shopping carts. ^[4]
35% – rate of dropped online transactions because of required registration prompt. ^[4]
35% – buyers who abandon sites that are not secure. ^[4]
27% – customers who leave because of overly complicated checkout process. ^[4]
Even the most optimized checkout process has an abandonment rate of 20%. ^[4]
When the checkout process is improved, eCommerce sites can experience a 35.26% average increase in conversion. ^[4]
25% – shoppers who abandon their cart when the prices of products are too much. ^[4]
16% of people will leave the cart if the indicated delivery times are slow. ^[4]
7% – rate of drop conversion because of a 1 second delay in page load. ^[4]
However, 40% of customers admitted that they abandoned their shopping carts because they were only window shopping online. ^[4]
Similarly, 41% of online shoppers did not push through with their purchases because they were not ready. ^[4]
44% of French consumers in France said that the main reason they did not complete their purchases was due to high shipping costs. ^[4]
40% of consumers in Mexico have the same reason as French shoppers for abandoning their shopping carts high shipping costs. ^[4]
Poor mobile integration – only 4.6% add to cart on mobile compared to 8% on desktop. ^[4]
Mobile conversions average 2.1% compared to 2.8% on desktop. ^[4]
61.8% of the same survey respondents said they target cart recovery emails at cart abandoners. ^[4]
Online shopping sites can increase their conversion rates by 45% if they enable shoppers to checkout items as guests. ^[4]
4.64% – conversion rate of abandoned cart emails. ^[4]
With regard to cart abandonment emails, only 45% are opened. ^[4]
Of those, 21% is clicked on and 50% eventually completed their purchase. ^[4]
56.84% – average open rate of recovery emails for non. ^[4]
10.7% of received emails for abandoned cart lead to shopping cart recovery. ^[4]
28.3% of all ecommerce revenue comes from successful abandoned cart emails. ^[4]
Retargeting ads are 76% more likely to get clicks than regular display ads. ^[4]
0.17% – conversion rate of a promotional newsletter. ^[4]
Our latest data puts the latest cart abandonment rate at 81.08%. ^[14]
According to aBarclaycard survey, British shoppers abandon online baskets worth almost £30 a month, potentially resulting in more than £18bn in lost sales every year. ^[14]
41% of shoppers have abandoned a transaction during checkout in the past year, compared to 24% who have walked away from a purchase in a physical store. ^[14]
29% had left women’s clothing in their baskets, while 26% abandoned men’s clothing and entertainment purchases. ^[14]
A recent survey by Signicat found that 56% of respondents had abandoned an online finance application. ^[14]
This is up from 40% in the same survey two years before. ^[14]
The stats below show that 43.8% browse product pages on retail sites but don’t go on to add items to their shopping carts or make a purchase on that visit. ^[14]
For example, the average ecommerce open rate is often around 15%, but triggered emails like abandonment emails achieve much better results. ^[14]
Based on 41 studies, the average cart abandonment rate is 69.57%. ^[15]
Most sites’ abandonment rate varies and is between 60–80 percent. ^[15]
69.75% Mobile 85.65% Tablets 80.74% From the data, you can gather that the smaller the screen, the higher the cart abandonment rate. ^[15]
Get a 100% coverage guarantee on fraudulent chargebacks with Bolt. ^[15]
In March, the shopping cart abandonment rate from Multi Brand Retail was the highest, at 88.1% – this is a 1% spike from February. ^[5]
In general, over the past twelve months, Multi Brand Retail has seen the highest shopping cart abandonment rates, at 76.43%, and Consumer Goods has seen the lowest, at 45.16%. ^[5]
Americas has witnessed the most abandoned carts overall (73.72%), followed by APAC (73.2%), and then EMEA (67.98%). ^[5]
And in terms of device type, mobile has been responsible for 76.05% of shopping cart abandonment, with tablet representing 66.42%, and 65.66% from desktop. ^[5]
For example, if 200 people completed purchases this week and 850 carts were created, the shopping cart abandonment rate would be 76%. ^[5]
21% abandon the site due to complicated or lengthy checkout. ^[5]
17% cite lack of trust as cause for abandonment, fearing credit card theft or other security. ^[5]
In fact, the average global shopping cart abandonment rate is 69.57%. ^[16]
The global average shopping cart abandonment rate is 69.57%. ^[16]
On average, 74.58% of online retail orders are abandoned, while the travel (81.31%) and airline (87.87%). ^[16]
For example, if you have 50 completed purchases and 250 shopping carts that were initiated, the shopping cart abandonment rate would be 80%. ^[16]
The abandonment rate at checkout, not cart, is 47.5%. ^[16]
This means that over 50% of users that click on the “Purchase” button will complete the transaction. ^[16]
It counts research going back to 2006 and cites the average documented online shopping cart abandonment rate from 2006. ^[16]
Baymard Institute’s latest quantitative study for “reasons for abandonment” found that 58.8% of US online shoppers have abandoned a cart within the past 3 months because “I was just browsing / not ready to buy.”. ^[16]
In the first quarter of 2019, mobile devices generated 48.71% of global website traffic, consistently hovering around the 50% mark since the start of 2017. ^[16]
Mobile accounted for the highest rate of cart abandonment, with 85.65% of carts created ending without a sale. ^[16]
Meanwhile, desktops were performing better, with a 12.58% improvement in revenue. ^[16]
[7] Traffic share by device is staggering mobile accounts for 64% of traffic, with desktops falling well behind with 29%. ^[16]
This year, for the first time, mobile and desktop purchases have collided, with both devices sitting at 46%. ^[16]
While the global shopping cart abandonment rate is 69.57% in 2019, according to Statista, the average percentage by industry varies considerably. ^[16]
Retail (74.58%) and fashion (74.13%). ^[16]
Conversely, sites in industries that typically have longer research phases and more complex checkout flows, such as travel (81.31%) and airlines (87.87%). ^[16]
[10] Oft cited Forrester research that’s difficult to verify cites the estimated total of annual abandoned shopping cart revenue will reach $31 billion dollars. ^[16]
For one thing, knowing your shopping cart abandonment rate might give you peace of mind if you’re sitting around the 70% mark. ^[16]
While the research indicates the average shopping cart abandonment rate is around 70%, your rate may be higher or lower. ^[16]
In the US, ecommerce credit card fraud is nearly an inevitability, with 49% of consumers falling victim to credit card fraud. ^[16]
According to Riskified research, 49% of customers reported that they don’t return to an online retailer after a fraud incident has taken place, meaning the merchant will pay the cost of the fraud and lose future customers. ^[16]
An Actual Insights survey found that 61% of shoppers didn’t buy because a trust logo wasn’t shown, and over 75% said they didn’t buy because they didn’t recognize the logo used. ^[16]
According to Barilliance, sending an abandoned cart email within 24 hours can help you recover 20.3% of sales. ^[16]
According to SalesCycle, 46.1% of people open abandoned cart emails, 13.3% click inside the emails, and of those clicks, more than 35% end up buying something. ^[16]
[14] The global conversion rate for cart abandonment emails is 18%, with some retailers achieving conversion rates as high as 40%. ^[16]
One last reminder about the items in your cart… (including a 10% welcome discount). ^[16]
It would be nice to live in a world where a 100% conversion rate is achievable, right?. ^[16]
With some simple fixes, you can reduce your loading time by even 50. ^[16]
According to a collection of 41 studies between 2006 and 2018, Baymard Institute found that the average cart abandonment rate is 69.57%. ^[17]
Below are the abandonment rates by device type for you to compare to your own data Desktop 73.07% Tablet 80.74% Mobile 85.65%. ^[17]
Clothing has one of the highest abandonment rates of any product type, with around 40% of clothing in shopping carts being abandoned. ^[17]
Here are average email recover rates for each stage of the process 45% of cart abandonment emails are opened 21% of the cart abandonment emails that are opened are clicked on. ^[17]
50% of the users that click through complete a sale. ^[17]
How about that unexpected shipping, taxes, and fees are cited by 55% of shoppers as the reason they’ve abandoned carts in the past?. ^[18]
Abandoned cart rates for desktop and laptop shoppers were 67.1% in 2017 and went up to about 70% for tablet users. ^[18]
That 3% difference was nothing when you look at the abandonment rates for mobile users. ^[18]
Abandonment rates jump to 77.8% for mobile users. ^[18]
34% of shoppers will walk away from a purchase if there isn’t a guest checkout option. ^[18]
And, adding to checkout woes, 26% of shoppers will leave if the checkout process is too complicated. ^[18]
recovered 53% of abandoning visitors Not an OptinMonster user?. ^[18]

I know you want to use Shopping Cart Software, thus we made this list of best Shopping Cart Software. We also wrote about how to learn Shopping Cart Software and how to install Shopping Cart Software. Recently we wrote how to uninstall Shopping Cart Software for newbie users. Don’t forgot to check latest Shopping Cart statistics of 2024.

Reference

barilliance – https://www.barilliance.com/cart-abandonment-rate-statistics/.
shopify – https://www.shopify.com/blog/shopping-cart-abandonment.
fitsmallbusiness – https://fitsmallbusiness.com/shopping-cart-abandonment-statistics/.
cloudways – https://www.cloudways.com/blog/shopping-cart-abandonment-statistics/.
financesonline – https://financesonline.com/shopping-cart-abandonment-statistics/.
dynamicyield – https://marketing.dynamicyield.com/benchmarks/cart-abandonment-rate/.
sleeknote – https://sleeknote.com/blog/cart-abandonment-statistics.
truelist – https://truelist.co/blog/shopping-cart-abandonment-stats/.
baymard – https://baymard.com/lists/cart-abandonment-rate.
statista – https://www.statista.com/statistics/477804/online-shopping-cart-abandonment-rate-worldwide/.
invespcro – https://www.invespcro.com/blog/shopping-cart-abandonment-rate-statistics-infographic/.
fundera – https://www.fundera.com/resources/shopping-cart-abandonment-statistics.
getsitecontrol – https://getsitecontrol.com/blog/shopping-cart-abandonment-statistics/.
99firms – https://99firms.com/blog/shopping-cart-abandonment-stats/.
salecycle – https://www.salecycle.com/blog/featured/10-fascinating-stats-cart-abandonment/.
bolt – https://www.bolt.com/thinkshop/shopping-cart-abandonment.
codeinwp – https://www.codeinwp.com/blog/shopping-cart-abandonment-rate-stats/.
bolt – https://www.bolt.com/thinkshop/shopping-cart-abandonment-statistics-by-industry-trends-benchmarks.
optinmonster – https://optinmonster.com/cart-abandonment-statistics/.

How Useful is Shopping Cart

For consumers, shopping carts offer a great deal of convenience. They allow shoppers to easily browse through products, select items they are interested in, and keep track of their selections as they move throughout the store or website. This eliminates the need to carry around a basket or keep track of individual items, making the shopping experience much more enjoyable.

Additionally, shopping carts also allow consumers to easily calculate the total cost of their purchases before reaching the checkout. This can help shoppers make more informed decisions about their purchases and avoid overspending. The ability to easily remove items from the cart or adjust quantities also provides added flexibility for consumers to tailor their purchases to their exact needs.

From the retailer’s perspective, shopping carts offer a number of benefits as well. They provide a convenient way to collect and track customer purchases, making it easier to manage inventory and anticipate demand. By automating the checkout process, shopping carts also help to reduce staffing costs and speed up the overall shopping experience for customers.

Shopping carts can also be a powerful tool for retailers to gather valuable data about customer preferences and shopping habits. By tracking which items are added to carts, which are removed, and which are eventually purchased, retailers can gain insights into consumer behavior and tailor their product offerings and marketing strategies accordingly.

However, despite the many benefits of shopping carts, there are also some drawbacks to consider. For one, shopping carts can sometimes make it too easy for consumers to make impulse purchases or buy items they don’t really need. This can lead to overspending and buyer’s remorse, ultimately resulting in a negative shopping experience for the customer.

Additionally, shopping carts can also be prone to technical glitches and errors, especially in the case of online shopping. From items mysteriously disappearing from the cart to payment processing issues, these glitches can frustrate consumers and cause them to abandon their purchases altogether.

In conclusion, while shopping carts certainly offer a number of benefits for both consumers and retailers, they are not without their drawbacks. It is important for retailers to implement user-friendly and reliable shopping cart systems to ensure a positive shopping experience for their customers. Ultimately, the usefulness of shopping carts depends on how well they are designed and maintained, and their potential benefits can outweigh any potential pitfalls if executed correctly.

In Conclusion

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We tried our best to provide all the Shopping Cart statistics on this page. Please comment below and share your opinion if we missed any Shopping Cart statistics.

Shopping Cart Statistics 2024 – Everything You Need to Know