Are you looking to add Social Discovery to your arsenal of tools? Maybe for your business or personal use only, whatever it is – it’s always a good idea to know more about the most important Social Discovery statistics of 2024.
My team and I scanned the entire web and collected all the most useful Social Discovery stats on this page. You don’t need to check any other resource on the web for any Social Discovery statistics. All are here only đ
How much of an impact will Social Discovery have on your day-to-day? or the day-to-day of your business? Should you invest in Social Discovery? We will answer all your Social Discovery related questions here.
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On this page, you’ll learn about the following:
Best Social Discovery Statistics
â° Use “CTRL+F” to quickly find statistics. There are total 80 Social Discovery Statistics on this page đSocial Discovery Usage Statistics
- With the Hyperconnect deal soon to be finalized, the incoming apps will initially give Match an expanded footprint in the live streaming and social discovery market in Asia 75% of Hyperconnect’s usage and revenue comes from markets in Asia. [0]
- Facebook usage is declining in teens, with51% of teenssaying they use the platform (as compared to 71% in 2015). [1]
Social Discovery Market Statistics
- 90% of Instagram users follow a business 2 in 3 people say that Instagram helps them to connect with brands 50% of people are more interested in a brand after seeing an ad on Instagram Looking for even more Instagram marketing stats?. [2]
- With the Hyperconnect deal soon to be finalized, the incoming apps will initially give Match an expanded footprint in the live streaming and social discovery market in Asia 75% of Hyperconnect’s usage and revenue comes from markets in Asia. [0]
- Fortunately, businesses now see social as a vehicle for business growth and 80% of executives think itâs absolutely essential to invest additional resources into social media marketing. [3]
- Over half of the executives surveyed anticipate that their social marketing budgets will increase by over 50% by 2024. [3]
- According to 72% of executives surveyed, social data is already the top data source used to inform business decisions, even more so than market research. [3]
- Finally, weâre seeing this shift, and according to the latest Sprout Social Indexâ˘, Edition XVII Elevate, 90% of marketers agree that social data enables them to stay ahead of their competitors. [3]
- 83% of usershave named YouTube as their favorite type of social media marketing. [1]
Social Discovery Latest Statistics
- During a 2021 study of social media users from 11 countries, 77 percent of respondents said these platforms inspired them to gain more information about a product or brand. [4]
- Available to download in PNG, PDF, XLS format 33% off until Jun 30th. [4]
- worldwide 2021 Social networks most likely to be used to make online purchases. [4]
- 59% of US adults use Instagram daily 91% of active Instagram users. [2]
- say that they watch videos on the platform weekly 50% of Instagram users. [2]
- 92% of users say that they’ve acted in the moment after seeing a product on Instagram. [2]
- , that’s 36% of the world’s population of the world’s total internet users. [2]
- use Facebook monthly 66% of Facebook users log onto the site daily Demographics 56.5% of Facebook users worldwide are male, 43.5% are female Almost 20% of Facebook’s worldwide users are. [2]
- 0.7% of users are unique to the platform , meaning that this cohort only uses Facebook to quench their social media thirst 50% of Facebook users also use Twitter. [2]
- The average US user spends 34.6 minutes per day Facebook has experienced 3% growth in site traffic , year over year. [2]
- The channel boasts an average of 23.7 hours per month spent on the video platform 81% of Americans 36% of American adults say that they visit YouTube several times a day 99% of YouTube users are regularly checking Digital Trends Report. [2]
- 2024 Demographics 80% of parents say that their children watch YouTube 54% of YouTube users are male, and 46% are female most popular in India , closely followed by the US and Indonesia Usage People spend an average of 23.7 hours per month. [2]
- 70% of viewers bought from a brand after seeing it on YouTube Ads targeted to users by intent earn 100% higher lift in purchase intent. [2]
- Users Pinterest’s MAUs peaked at 478 million in Q1 2021 but fell to 444 million in Q3 2021 and dropped to 431 million by Q4 2021 86 million people in the US use Pinterest monthly 28% of Americans. [2]
- Demographics Gen Z using Pinterest has increased by 40% YOY 45% of Pinterest’s US audience earn more than $100,000 in household income 77.1% of Pinterest users. [2]
- are women, 14.8% are male, and 8.4% would rather not say Source. [2]
- 86% of Pinterest users also use Instagram, which isn’t surprising given the visual nature of both channels 97% of top searches on Pinterest Almost 11% of Internet users between the ages of 16 64 use online pinboards for brand research. [2]
- Users 810 million people across the world use LinkedIn As of March 2021, 25% of US adults are on LinkedIn Source. [2]
- LinkedIn ads reach just over 10% of the world’s population. [2]
- Ads on LinkedIn reach 42.8% of women and 57.2% of men. [2]
- Year on year growth for DAUs has been 20% over five consecutive quarters 23% of American adults use Snapchat. [2]
- Demographics 75% of millennials and Gen Z. [2]
- Users Users spend an average of 19.6 hours per month 20% of American adults TikTok downloads via the App Store grew by 6% in 2024 Also, in 2024, TikTok boasted approximately 29.7 million daily active users via iOS devices worldwide Source. [2]
- Statistica American adults hold TikTik in high regard, with 36% saying that they hold a favorable opinion about the app Source. [2]
- The videosharing app comes in 6th position in a list of the world’s most used social media platforms Almost 84% of TikTok’s audience also use Instagram. [2]
- The most followed brand account is TikTok’s own channel 63% of TikTok ads with the highest CTR put their message upfront. [2]
- Vertical TikTok videos shot have a 25% higher watch. [2]
- According to a survey released in 2021, of participating social media users who said they discovered a product through this channel, more than half stated making an online purchase as a result. [5]
- While 11 percent said they did so immediately after their discovery on social media, 44 percent reported doing so later on. [5]
- Available to download in PNG, PDF, XLS format 33% off until Jun 30th. [5]
- The program enables delivery people using their DasherDirect card to receive 10% cash… [0]
- Amazon stock plunged to a twoyear low as shares slid as much as 12% on Friday morning after the company reported its first. [0]
- When we look closer at the 55% of consumers who learn about new brands on social, Gen Z and Millennials are especially likely to use social for brand discovery. [3]
- Consumer use of social to discover or learn about new products or services increased 43%âa trend thatâs expected to continue in the next three years. [3]
- criticalâ62% of consumers believe brands need a strong social presence to succeed in the long run. [3]
- And going forward, 85% agree that social data will be a primary source of business intelligence. [3]
- K 0.0% Subscribers for the last 30 days $3.2K. [6]
- Estimated Monthly Earnings 12.706M 17.9% Video Views for the last 30 days Created with Highcharts 10.1.0 TOTAL SUBSCRIBERS $38.1K. [6]
- 50% of the total global populationuses social media, which amounts to over 3.8 billion people, as of 2020. [1]
- This is a 9.2% increase compared to 2019. [1]
- In 2019, 48.2% of Baby Boomers, 90.4% of Millennials, and 77.5% of Gen X were active social users. [1]
- 27% of internet userssay they find new products through paid social ads, proving that these can be used to boost your reach and connect with new audiences. [1]
- 52% of online brand discoveryhappens in public social feeds, so optimizing your content for high engagement, with relevant hashtags, and with boosted posts can make a huge difference. [1]
- 43% of all internet userswill get on social media when researching things to buy or browsing for new purchase ideas. [1]
- On Pinterest,75% of Pinners are âvery interestedâin discovering new products, which is 20% higher than the 55% of users on other social platforms who expressed the same thing. [1]
- 13% of social media users say that a âbuyâ button would increase their likelihood to purchase on social. [1]
- 80% of peoplewho have watched a YouTube video during their buying journey watched said video early on. [1]
- 70% of what people watchon YouTube is determined by the algorithm. [1]
- 90% of internetusers watch video online at least once per month, and they often watch video on social. [1]
- The average engagement rate forvideos on Instagram is 1.87%, while the average engagement rate for photo posts is 1.11%. [1]
- 85% of videois watched on Facebook without sound, and this trend follows through on other social platforms. [1]
- 60% of people asked in a recent study said they watched at least one video onFacebook, Twitter, Snapchat, or Instagramin the past month. [1]
- Cost per leads on LinkedIn is28% lower than on Google Ads, and it offers incredible targeting capabilities that are particularly useful for B2B businesses. [1]
- Twitter users linger over ads24% longerthan users on other platforms, which may make it a great platform if you have an offer or ad you want users to spend time thinking about. [1]
- 58% of usersin the United States have said they grew more interested in brands after seeing it in Facebook Stories, making it an outstanding platform for discovery. [1]
- Ad spending is approximately23% higher on Instagram than Facebook, according to a study by Merkle, even though the two run through the same ad system. [1]
- Split testing ads improves costper acquisition by an average of72% according to a study from Facebook. [1]
- Social ad spending is forecast to increaseapproximately 20% in 2020, bringing it to around $43 billion USD. [1]
- 92% of all Instagram usershave said that theyâve made a purchase, clicked to the website, or followed a brand after discovering them on the platform. [1]
- The average organic reach for a Facebookâs post is5.17% of the Pageâs total likes. [1]
- This has likely only increased in 2020, especially considering the impact of the coronavirus. [1]
- 47% of Twitter usersprefer âculturally relevantâ brands and âinclusiveâ and âtransparent brandsâ compared to 39% of the US population. [1]
- Mobile is essential; more than70% of YouTube watch timehappens on mobile,79% of Facebook. [1]
- usersaccess the platform only on mobile, and 85% of Pinterest use happens on mobile. [1]
- Google, of course, still leads the way overall, with an estimated 5.5 billion daily queries, but it’s worth considering the implications of this increased discovery capacity in social, particularly for visual. [7]
- Really, it would appear to have the power to fuel both elements but interestingly, Facebook’s data shows that mentions of words related to natural beauty grew on Facebook by 38% year on year. [7]
- In terms of how social influences actual buying behavior, Facebook’s data shows that despite conducting more of their research online, 68% of beauty buyers still purchase in store only. [7]
- But the research process is still a critical consideration nearly three quarters (72%). [7]
- In 2008, there were a few startup companies that focused on ranking search results according to one’s social graph on social networks.[12]. [8]
- For instance, different searches have indicated that about 70% of the time when user search for something, a friend or a coworker have found it already. [8]
- Also, studies have shown that approximately, 30% of people who use online search, search for something that they have found before. [8]
I know you want to use Social Discovery Software, thus we made this list of best Social Discovery Software. We also wrote about how to learn Social Discovery Software and how to install Social Discovery Software. Recently we wrote how to uninstall Social Discovery Software for newbie users. Donât forgot to check latest Social Discovery statistics of 2024.
Reference
- techcrunch – https://techcrunch.com/2021/06/02/tinder-tested-group-video-chat-ahead-of-matchs-move-into-social-discovery-with-hyperconnect-deal/.
- adespresso – https://adespresso.com/blog/social-media-marketing-statistics/.
- hootsuite – https://blog.hootsuite.com/social-media-statistics-for-social-media-managers/.
- sproutsocial – https://sproutsocial.com/insights/importance-of-social-media-marketing-in-business/.
- statista – https://www.statista.com/statistics/1123630/product-discovery-on-social-media/.
- statista – https://www.statista.com/statistics/1255327/united-states-social-media-discovery-driving-purchases/.
- socialblade – https://socialblade.com/youtube/c/discoverychannel.
- socialmediatoday – https://www.socialmediatoday.com/social-business/facebook-releases-new-report-beauty-industry-trends-and-evolution-social-discovery.
- wikipedia – https://en.wikipedia.org/wiki/Social_search.
How Useful is Social Discovery
One of the primary benefits of social discovery is its capability to connect individuals with like-minded people they may have never met otherwise. This can be particularly valuable for those seeking new relationships, professional opportunities, or simply a sense of community in an increasingly isolated society. By providing a platform for individuals to share their interests, values, and experiences, social discovery enables connections to be made on a deeper level than traditional networking methods allow.
Furthermore, social discovery exposes users to a wide range of content that they may not have encountered otherwise. Through algorithms that suggest new friends, groups, and pages based on usersâ interests, users have the opportunity to broaden their horizons and engage with diverse perspectives. This exposure to new ideas can spark creativity, encourage critical thinking, and promote cultural understanding in ways that traditional media sources often fail to do.
Additionally, social discovery can serve as a powerful tool for businesses and organizations looking to reach new audiences and engage with their target demographics. By analyzing user data and behavior, companies can tailor their advertising campaigns to specific interests, preferences, and demographics, increasing the likelihood of successful engagement. In this way, social discovery has the potential to revolutionize marketing strategies and improve the customer experience.
However, the usefulness of social discovery is not without its drawbacks. One of the most pressing concerns is the issue of privacy and data security. With every click, like, and share, users unknowingly provide valuable data to social networking platforms, which can be exploited for targeted advertising or worse, sold to third parties without their consent. The recent proliferation of data breaches and scandals involving major social media companies has brought this issue to the forefront, causing many users to question the trustworthiness of these platforms and the safety of their personal information.
Another concern is the potential for social discovery to reinforce echo chambers and filter bubbles, where users are only exposed to content that reinforces their existing beliefs and opinions. This can lead to the polarization of society, as individuals become further entrenched in their own echo chambers, unwilling to engage with dissenting viewpoints or consider alternative perspectives.
Moreover, the addictive nature of social networking platforms can have negative impacts on usersâ mental health and well-being, leading to increased feelings of isolation, anxiety, and depression. The constant pressure to curate a perfect online persona and gain validation through likes and comments can also erode self-esteem and create feelings of inadequacy.
In conclusion, while social discovery offers many benefits in terms of connecting individuals, exposing users to new content, and improving marketing strategies, it also raises important concerns about privacy, data security, echo chambers, and mental health. As society continues to grapple with the implications of social networking in the digital age, it is crucial to critically examine the usefulness of social discovery and consider ways to mitigate its negative effects.
In Conclusion
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