Social Media Management Statistics 2024 - Everything You Need to Know

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Best Social Media Management Statistics

Best Social Media Management Statistics

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Social Media Management Usage Statistics

In fact, eight in 10 Instagram users follow at least one business on the network according to statistics on social media usage. ^[0]
These social media usage statistics by age also show that as many as 96% of internet users aged 18 to 24 access YouTube regularly. ^[0]
85% of Pinterest usage occurs on mobile apps. ^[1]

Social Media Management Market Statistics

In a 2021 HubSpot Blog poll of 1,000+ global marketing professionals, 79% of marketers report buying paid advertising on social media. ^[2]
According the same poll, 85% of marketers rank shortform videos as the most effective type of social media content in 2021 64% of marketers plan to invest more in short form video in 2024. ^[2]
82% of marketers repurpose content across various social media channels. ^[2]
83% of marketers believe the quality of social media posts is more important than the quantity. ^[2]
In a 2021 HubSpot Blog poll, 79% of marketers report buying paid advertising on Facebook. ^[2]
According to the same poll, more than 50% of marketers plan on increasing their investments in Facebook, YouTube, and TikTok in 2024. ^[2]
Facebook ads are used by 70% of marketers, and there were 10 million active advertisers on the platform in Q3 2021. ^[2]
81% of businesses prefer video marketing on Facebook. ^[2]
In a HubSpot Blog poll of 1,000+ global marketers, 79% of marketers plan to continue investing in Twitter Spaces in 2024. ^[2]
In a 2021 HubSpot Blog poll, 58% of marketers plan to leverage Instagram Reels in 2024. ^[2]
98% of marketers say Instagram is the most influential platform for influencer marketing, which is 44% higher than Facebook. ^[2]
In a 2021 HubSpot Blog poll of 1,000+ global marketers, 73% of marketers prefer Instagram for influencer marketing. ^[2]
In a 2021 HubSpot Blog poll of 1,000+ global marketers, 44% of marketers plan to leverage YouTube for the first time in 2024. ^[2]
54% of all people want marketers to put out more video content, and this is an excellent place to begin. ^[2]
In a 2021 HubSpot Blog poll of 1,000+ global marketers, 61% of marketers plan to increase their investment in TikTok marketing in 2024. ^[2]
73% of marketers believe that their efforts through social media marketing have been “somewhat effective” or “very effective” for their business. ^[2]
90% of Instagram users follow a business 2 in 3 people say that Instagram helps them to connect with brands 50% of people are more interested in a brand after seeing an ad on Instagram Looking for even more Instagram marketing stats?. ^[3]
Despite gloom and doom, Facebook remainsthe most used platform by marketersworldwide (93%). ^[4]
Based on projections,over 50% of marketersgot on board with LinkedIn in 2021 16.2% of LinkedIn usersuse. ^[4]
“#DigitalMarketing” (47%) is the most popular marketing hashtag among #ContentMarketing Tweets, followed by “#SEO” (40%) and “#marketing” (37%). ^[4]
In Q1 2021, marketersspent 60% moreon Facebook and Instagram ads versus Q1 2020. ^[4]
Retargeting ads are the most used among marketers, with77% of B2B and B2C. ^[4]
Fortunately, businesses now see social as a vehicle for business growth and 80% of executives think it’s absolutely essential to invest additional resources into social media marketing. ^[5]
Over half of the executives surveyed anticipate that their social marketing budgets will increase by over 50% by 2024. ^[5]
According to 72% of executives surveyed, social data is already the top data source used to inform business decisions, even more so than market research. ^[5]
Finally, we’re seeing this shift, and according to the latest Sprout Social Index™, Edition XVII Elevate, 90% of marketers agree that social data enables them to stay ahead of their competitors. ^[5]
Overall employment of advertising, promotions, and marketing managers is projected to grow 10 percent from 2020 to 2030, about as fast as the average for all occupations. ^[6]
73% of marketers believe that their efforts through social media marketing have been “somewhat effective” or “very effective” for their business. ^[7]
71% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends and family. ^[7]
73% of marketers believe that social media marketing has been “somewhat effective” or “very effective” for their business. ^[7]
As of 2018, 35% of marketers use live video on social media. ^[0]
93% of all marketers cite more exposure for their business as the number one benefit of social media marketing. ^[0]
94% of marketers use Facebook in their campaigns. ^[0]
Just 48% of marketers feel their Facebook marketing is either “very effective” or “effective.”. ^[0]
Facebook advertising statistics indicate that 9% of marketers qualify their Facebook marketing as “very effective,” 39% say it’s “effective,” while 38% are uncertain. ^[0]
72% of marketers say they use Facebook ads. ^[0]
As many as 72% of marketing specialists regularly use paid ads on the world’s most popular social media platform. ^[0]
Facebook ads statistics reveal that B2C marketers use this feature more often than their counterparts in the B2B niche (76% vs. 66%). ^[0]
49% of marketers say they’ve increased their Facebook ad activities in the past year. ^[0]
97% of B2C and 91% of B2B marketers are focused on Facebook. ^[0]
Practically all marketing specialists reaching out to direct clients include it in their digital marketing strategy an incredible 97%, to be precise. ^[0]
67% of marketers responded that they would focus on Facebook ads. ^[0]
Instagram ads are also popular with marketers 53% plan to spend money on Instagram in the hopes of increasing brand visibility, customer engagement, or sales. ^[0]
51% of marketers plan on using Messenger bots in 2019. ^[0]
Messenger bots are gaining traction quickly; last year only 15% of marketers used them. ^[0]
70% of marketers want to learn more about Messenger bots. ^[0]
Instagram user stats that focus on the US show that marketers can reach 44% of the US population over the age of 13 on this platform. ^[0]
According to Social Media Examiner’s 2019 Instagram stats, nearly three quarters of US marketing experts advertise on this social media platform. ^[0]
The fact that 75% of Instagrammers have been inspired to visit a brand’s website or make a purchase after seeing an ad makes it one of the best social media marketing platforms. ^[0]
Indeed, 56% of the audience marketers can reach on this social media is male, while 44% is female. ^[0]
According to social media marketing stats presented in Social Media Examiner’s annual report, in 2018, 62% of marketing specialists said they used Twitter. ^[0]
87% of B2B marketers use Twitter. ^[0]
The same source reveals that 13% of B2B leads are generated on Twitter, making it a pretty efficient marketing channel. ^[0]
46% of B2C and 80% of B2B marketers use LinkedIn. ^[0]
71% of B2B marketers are interested in learning more about LinkedIn. ^[0]
LinkedIn is the platform that piques the interest of most B2B and half of B2C marketing specialists (71% B2B vs. 50% B2C). ^[0]
Only 8% of marketers say they use Snapchat. ^[0]
Increased traffic was the second most common benefit, reported by 87% of those in charge of marketing. ^[0]
In fact, 43% of online retailers that use this form of marketing say it is responsible for significant website traffic. ^[0]
77% of marketers plan on using more video content in their future activities. ^[0]
43% of B2C marketers say pre produced video is the most successful type of content. ^[0]
As a result, nearly 90% of marketers feel that Instagram is the most important platform for influencer marketing specifically. ^[8]
About 70% have indicated that Instagram Posts and Instagram Stories are the preferred types of content for influencer marketing. ^[8]
In 2021, 40% of marketers felt that Twitter was the most effective platform for reaching their business goals. ^[8]
Nearly 80% of social media marketers will continue to invest in Twitter Spaces in 2024. ^[8]
( Almost40%of marketers post video content on the platform and the vast majority (75%) claim that it’s effective. ^[8]
A survey of CMOs found that while only 12% of their marketing budgets were spent on social media, this percentage is expected to rise by 20% over the next five years. ^[9]
Instagram should generateabout $5.5 billion in ad revenue in the U.S. in 2018, which is enough to count for 5% of the total U.S. ad market. ^[9]
It’s even more powerful on mobile, with about 7%of the market share. ^[9]
Only 17% of marketers use landing page A/B tests to improve conversion rates. ^[10]
64% of SEO marketers call mobile optimization an effective investment. ^[10]
85% of marketersrate short form videos as the most effective type of social media content. ^[11]
Facebook Stories has 81% of brandsprefer video marketing on Facebook. ^[11]
In 2024,58% of marketersplan to leverage Instagram Reels. ^[11]
73% of marketers favor Instagram for influencer marketing. ^[11]
According to HubSpot, 79% of marketers will continue investing in Twitter Spaces in 2024. ^[11]
According to HubSpot, 44% of marketers plan to leverage YouTube for the first time in 2024. ^[11]
71% of smalltomid sized businesses use social media to market themselves, and of those who do so, 52% post at least daily. ^[11]
most popular digital marketing channelsworldwide in 2020, with 83 percent of responding marketing specialists using it as part of their digital campaigns. ^[12]
Roughly 93 percent of surveyed marketing experts stated that they used the site for promotional purposes, which comes as no surprise, considering Facebook’s extensive global user base. ^[12]
87.1% of U.S. marketers use Facebook 57% of the brands feel Facebook stories effectively promote their products. ^[1]
93% of all social media marketers use Facebook ads. ^[1]
84% of video marketers use Facebook to promote their videos. ^[1]
96% of B2C marketers and 91% of B2B marketers use Facebook. ^[1]
58% of marketers are planning to leverage reels in 2024. ^[1]
73% of marketers are in favor of Instagram for influencer marketing. ^[1]
Instagram marketers spend 69% of their budget on influencer marketing on Instagram. ^[1]
79% of marketers have continued leveraging Twitter Spaces. ^[1]
67% of B2B businesses use Twitter as their marketing tool. ^[1]
98% of marketers on LinkedIn agree that personalization helps advance customer relationships. ^[1]
45% of marketers have gained customers through LinkedIn. ^[1]
89% of B2B marketers rely on LinkedIn for lead generation. ^[1]
62% of B2B marketers generate leads on LinkedIn successfully, over double the next. ^[1]
LinkedIn is generating revenue for 38% of B2B marketers. ^[1]
97% of B2B marketers use LinkedIn to help drive their content marketing strategy. ^[1]
92% of B2B marketers have LinkedIn included in their digital marketing mix. ^[1]
Lead Gen forms on LinkedIn have reduced the cost per lead for 90% of B2B marketers. ^[1]
32.7% of U.S. marketers are on Snapchat. ^[1]

Social Media Management Latest Statistics

With over 53% of the world’s population on social media, it’s critical that your business has an effective social media strategy that helps you reach your intended audience. ^[2]
54% of social browsers use social media to research products. ^[2]
While 71% of teens claimed to use the platform in 2015, the number has now dropped to 67%. ^[2]
69% of U.S. adults use Facebook and 76% have visited the platform in the last month. ^[2]
98.3% of Facebook users access the platform on mobile devices. ^[2]
16% of all Facebook profiles are fake or duplicates. ^[2]
In 2019, 22% of U.S. adults used Twitter, down from 24% in 2018. ^[2]
Link clicks account for 92% of all user interaction with tweets. ^[2]
Tweets with hashtags get 100% more engagement. ^[2]
Socially responsible ads on twitter perform 12% better than standard ads. ^[2]
93% of Twitter community members are open to brands getting involved in conversation, such as providing help and support. ^[2]
67% of Gen Z and 57% of Millennials use the platform,. ^[2]
in comparison to only 38% of Gen X. 64% of Instagram users are under the age of 34. ^[2]
Videos get 21.2% more interactions compared to images and 18.6% more interactions compared to carousels. ^[2]
90% of people on Instagram follow a business. ^[2]
83% of people use Instagram to discover new products and services and 87% said they took specific action, like making a purchase, after seeing product information. ^[2]
eMarketer estimated that Instagram added 26.9 million users between 2016 and 2020 — almost double the incremental users expected for Twitter, and far more than any other social platform tracked. ^[2]
As of July 2021, 51% of Instagram users were female and 48% were male. ^[2]
As of Q2 2021, 60% of LinkedIn users were between 25 and 34 years old. ^[2]
In Q1 of 2021, LinkedIn revenue is up 16% in YoY growth. ^[2]
LinkedIn made more than 8.1 billion in revenue in 2020, a 20% increase from 2019. ^[2]
It grew 44 percent yearover year in Q1 of 2019. ^[2]
82% of B2B markers report finding the greatest success on LinkedIn. ^[2]
Over 46% of all social media traffic to company websites comes from LinkedIn. ^[2]
18to34year olds use YouTube to view video content on TV, 7.9% more often than basic cable, and 14.5% more often than premium cable. ^[2]
YouTube accounts for more than 25% of total worldwide mobile traffic. ^[2]
85% of U.S. teens were active on YouTube in 2019. ^[2]
41% of global TikTok users are between the ages of 16 and 24. ^[2]
58.8% of U.S. TikTok users are female. ^[2]
In 2020, Reddit had 52 million daily active users, up 44%. ^[2]
Most Reddit users in the U.S. are male, but 15% of U.S. adults say they use the platform. ^[2]
Only 8% of female U.S. adults say they used Reddit in 2019. ^[2]
Answering a complaint on social media can increase customer advocacy by 25%. ^[2]
79% of consumers expect brands to respond within a day of reaching out over social media, but average brand response rates across all industries is lower than 25%. ^[2]
54% of social browsers use social media to research products. ^[2]
54% of Gen Z and 49% of Millenials say social media is their preferred channel for ad influence. ^[2]
79% of people say that user generated content on social media significantly impacts their purchasing decisions. ^[2]
59% of US adults use Instagram daily 91% of active Instagram users. ^[3]
say that they watch videos on the platform weekly 50% of Instagram users. ^[3]
92% of users say that they’ve acted in the moment after seeing a product on Instagram. ^[3]
, that’s 36% of the world’s population of the world’s total internet users. ^[3]
use Facebook monthly 66% of Facebook users log onto the site daily Demographics 56.5% of Facebook users worldwide are male, 43.5% are female Almost 20% of Facebook’s worldwide users are. ^[3]
0.7% of users are unique to the platform , meaning that this cohort only uses Facebook to quench their social media thirst 50% of Facebook users also use Twitter. ^[3]
The average US user spends 34.6 minutes per day Facebook has experienced 3% growth in site traffic , year over year. ^[3]
The channel boasts an average of 23.7 hours per month spent on the video platform 81% of Americans 36% of American adults say that they visit YouTube several times a day 99% of YouTube users are regularly checking Digital Trends Report. ^[3]
2024 Demographics 80% of parents say that their children watch YouTube 54% of YouTube users are male, and 46% are female most popular in India , closely followed by the US and Indonesia Usage People spend an average of 23.7 hours per month. ^[3]
70% of viewers bought from a brand after seeing it on YouTube Ads targeted to users by intent earn 100% higher lift in purchase intent. ^[3]
Users Pinterest’s MAUs peaked at 478 million in Q1 2021 but fell to 444 million in Q3 2021 and dropped to 431 million by Q4 2021 86 million people in the US use Pinterest monthly 28% of Americans. ^[3]
Demographics Gen Z using Pinterest has increased by 40% YOY 45% of Pinterest’s US audience earn more than $100,000 in household income 77.1% of Pinterest users. ^[3]
are women, 14.8% are male, and 8.4% would rather not say Source. ^[3]
86% of Pinterest users also use Instagram, which isn’t surprising given the visual nature of both channels 97% of top searches on Pinterest Almost 11% of Internet users between the ages of 16 64 use online pinboards for brand research. ^[3]
Users 810 million people across the world use LinkedIn As of March 2021, 25% of US adults are on LinkedIn Source. ^[3]
LinkedIn ads reach just over 10% of the world’s population. ^[3]
Ads on LinkedIn reach 42.8% of women and 57.2% of men. ^[3]
Year on year growth for DAUs has been 20% over five consecutive quarters 23% of American adults use Snapchat. ^[3]
Demographics 75% of millennials and Gen Z. ^[3]
Users Users spend an average of 19.6 hours per month 20% of American adults TikTok downloads via the App Store grew by 6% in 2024 Also, in 2024, TikTok boasted approximately 29.7 million daily active users via iOS devices worldwide Source. ^[3]
Statistica American adults hold TikTik in high regard, with 36% saying that they hold a favorable opinion about the app Source. ^[3]
The videosharing app comes in 6th position in a list of the world’s most used social media platforms Almost 84% of TikTok’s audience also use Instagram. ^[3]
The most followed brand account is TikTok’s own channel 63% of TikTok ads with the highest CTR put their message upfront. ^[3]
Vertical TikTok videos shot have a 25% higher watch. ^[3]
TikTok is the fastest growing social network with a staggering105% user growth ratein the US over the past two years. ^[4]
Instagram sits in second place (78%). ^[4]
Facebook is responsible fora quarter of(25%) versus Google (28.9%), Amazon (10.3%) and others (35.6%). ^[4]
Instagram dominates social streaming services in terms of engagement . ^[4]
Engagement rates on Instagram are approximately more thansix times higherthan those on Facebook (0.83% to 0.13%). ^[4]
Instagram Stories (83%) and grid posts (93%). ^[4]
Uses of the “#ad” tag on Instagramdecreased 17% over the past yearamong influencers. ^[4]
44% of usersshop for products on Instagram weekly . ^[4]
Linkedin ad revenue recently exceeded$1 billion in 2021, growing by 37% while organic session engagement grew by a record 22%. ^[4]
the platform daily (versus 48.5% that log in monthly). ^[4]
LinkedIn has one of the highestearning and most educated bases on social media —51% college educatedwith half of users earning more than $75,000 annually. ^[4]
earn53% more engagementand twice the CTR of employee. ^[4]
52% of Twitter usersuse the platform daily (versus 84% that use it weekly). ^[4]
Twitter’s US advertising revenue totaled $647 million in Q3 2021, anincrease of 51% YoY(and up 98% from the previous quarter). ^[4]
Shoppers on Pinterest have85% larger shopping cartsthan buyers on other platforms. ^[4]
According to the platform themselves,7 in 10 Pinnerssay that Pinterest is their go to place to find products or services they can trust. ^[4]
are40% more likelyto say they love shopping. ^[4]
62% of TikTok userssay that platform specific branded content is the best way to connect to customers. ^[4]
39% of Gen Z consumerssay that their purchasing decisions are influenced directly by what they see on TikTok. ^[4]
TikTok sawthe largest increasein planned new platform investment for brands in 2024 (84%) versus YouTube (66%) and Instagram (64%). ^[4]
Influencers withless than 5k followerssee the highest engagement rates on TikTok (17.9%) vs macro influencers with up to 1 million followers (13.48%). ^[4]
Social media recently overtook paid search as an advertising channel,growing 25% YoYand exceeding $137 billion. ^[4]
Social media usersoverwhelmingly trust other usersas their “preferred” form of influencer, most likely to buy from them based on a product recommendation (37%) versus celebrities (7%). ^[4]
Privacy and data protection are “extremely impactful” and important to52% of social media users. ^[4]
61.1% of all Social Media Managers are women, while38.9%aremen. ^[13]
The most common ethnicity of Social Media Managers is White (71.2%), followed by Hispanic or Latino (11.9%) and Asian (9.7%). ^[13]
In 2021, women earned 95% of what men earned. ^[13]
The top 10% of highest paid Social Media Managers earn as much as $86,000 or more. ^[13]
Among Social Media Managers, 61.1% of them are women compared to 38.9% which are men. ^[13]
Job Title Male Female Catering Sales Manager 19% 81% Director Of Admissions And Marketing 20% 80% Media Traffic Manager 20% 80% Social Media Manager 39% 61% Director Of Sales Engineering. ^[13]
93% 7% Route Sales Manager 94% 6% Sales Superintendent 95% 5%. ^[13]
The most common ethnicity among Social Media Managers is White, which makes up 71.2% of all Social Media Managers. ^[13]
Comparatively, there are 11.9% of the Hispanic or Latino ethnicity and 9.7% of the Asian ethnicity. ^[13]
White, 71.2% Hispanic or Latino, 11.9% Asian, 9.7% Black or African American, 4.3% Unknown, 2.5% American Indian and Alaska Native, 0.4% Social Media Manager Race Percentages. ^[13]
Using the Census Bureau data, we found out how the percentage of each ethnic category trended between 2010 2019 among Social Media Managers. ^[13]
Interestingly enough, the average age of Social Media Managers is 40+ years old, which represents 42% of the population. ^[13]
79% of Social Media Managers earn that degree. ^[13]
A close second is Associate Degree with 9% and rounding it off is Master’s Degree with 7%. ^[13]
Bachelors, 79% Associate, 9% Masters, 7% High School Diploma, 3% Other Degrees, 2% Social Media Manager Degree Percentages Social Media Manager Wage Gap By Education. ^[13]
< 50 employees 50 100 employees 100 500 employees 500 1,000 employees 1,000 10,000 employees > 10,000 Company Size Percentages Employees with the Social Media Manager job title have their preferences when it comes to working for a company. ^[13]
By looking over 17,983 Social Media Managers resumes, we figured out that the average Social Media Manager enjoys staying at their job for Less than 1 year for a percentage of 29%. ^[13]
Job Title LGBT Job Openings Director Of Facilities 7.93% 16,522 Internship Director 8.41% 75,351 Social Media Manager 9.28% Outside Sales Manager 9.38% 129,890. ^[13]
Senior Human Resources Generalist 13.02% 43,922 Promotions Director 14.95%. ^[13]
8,070 Director Of Institutional Giving 15.79% 7,374 Profession Percentages of LGBT Job Openings. ^[13]
The most common foreign language among Social Media Managers is Spanish at 53.4%. ^[13]
The secondmost popular foreign language spoken is French at 12.1% and Italian is the third most popular at 5.0%. ^[13]
Spanish, 53.4% French, 12.1% Italian, 5.0% Mandarin, 3.9% Japanese, 3.5% Other, 22.1% Foreign Language Percentages. ^[13]
When we look closer at the 55% of consumers who learn about new brands on social, Gen Z and Millennials are especially likely to use social for brand discovery. ^[5]
Consumer use of social to discover or learn about new products or services increased 43%—a trend that’s expected to continue in the next three years. ^[5]
critical—62% of consumers believe brands need a strong social presence to succeed in the long run. ^[5]
And going forward, 85% agree that social data will be a primary source of business intelligence. ^[5]
As it stands, that equates to about 48 percent of the current world population. ^[7]
Roughly two thirds of U.S. adults (68%). ^[7]
To break it down, 84 percent of US adults aged from 18 to 29 are active social media users. ^[7]
This number falls slightly to 81 percent for the 30to 49year old age group and further to 73 percent for those aged from 50 to 64. ^[7]
54% of social browsers use social media to research products. ^[7]
49% of consumers claim that they depend on influencer recommendations on social media to inform their purchasing decision. ^[7]
91% of all social media users access social channels via mobile devices. ^[7]
Likewise, almost 80% of total time spent on social media sites occurs on mobile platforms. ^[7]
Among US adults, 84 percent of those aged 18–29, 81 percent of those aged 30–49, 73 percent of those aged 60–64, and 45 percent of those aged 65 and above are active social media users. ^[7]
54% of social browsers use social media to research products. ^[7]
71% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends and family. ^[7]
49% of consumers depend on influencer recommendations on social media. ^[7]
There were 3.5 billion active social media users worldwide in 2019 (45% of the world’s population). ^[0]
75% of Instagram users take action like visiting a website or making a purchase after seeing an ad. ^[0]
LinkedIn generates 277% more leads than Facebook and Twitter. ^[0]
YouTube mobile ads receive viewer attention 83% of the time. ^[0]
44% of internet users have an ad. ^[0]
More than 40% of internet users turn on their ad blocker while on social networks. ^[0]
76% of American adults can be reached with ads on Facebook. ^[0]
There are more women on Facebook than men (53% vs. 47%). ^[0]
The average engagement rate for Facebook live videos is 4.3%. ^[0]
According to HubSpot’s Facebook live stats, live videos have a 4.3% engagement rate compared to a meager 2.2% for regular video. ^[0]
85% of Facebook videos are watched without sound. ^[0]
80% of Facebook users react negatively when a video automatically plays with sound. ^[0]
It doesn’t stop there; 67% say they plan on increasing their use of Facebook ads over the next 12 months. ^[0]
More than nine in 10 (91%). ^[0]
Facebook Messenger ads are the third most popular planned investment (41%). ^[0]
44% of Americans over 13 can be reached with adverts on Instagram. ^[0]
Users aged 18 to 24 are substantially more likely than those aged 25 to 29 to say they use Instagram (75% vs. 57%). ^[0]
These Instagram statistics show that three quarters of Americans in the first age group have an Instagram account while only 57% of those in the other group report the same. ^[0]
55% of people in Generation Z have increased their use of Instagram in the past year. ^[0]
According to eMarketer, more than half of users aged 16 to 24 report that they use Instagram more frequently now than they did last year. ^[0]
67% of American millennials have an Instagram account. ^[0]
75% of Instagram users take action after seeing an ad. ^[0]
85% of millennials have purchased a product after watching a video about it. ^[0]
60% of Instagram Stories are watched with the sound turned on. ^[0]
Well, at least 60% of them do; the rest watch it on mute. ^[0]
By the end of 2020, it’s projected that Instagram’s ad revenue will make up 30% of Facebook’s total ad revenue. ^[0]
As many as 44% of those who had made an account left before ever sending a Tweet, according to Brandwatch’s Twitter statistics. ^[0]
Men make up 56% of the ad audience on Twitter. ^[0]
Despite having the highest post rate, the media has the lowest engagement rate just 0.009%. ^[0]
The average engagement rate on Twitter is 0.048%. ^[0]
According to social networking stats, the average Twitter engagement rate across industries is 0.048%. ^[0]
With 0.08%, the alcohol industry ranks as the industry with the highest average engagement rate per post on Twitter. ^[0]
The next two best performing industries on Twitter are higher education and the hotel industry, with engagement rates of 0.079% and 0.071% respectively. ^[0]
48% of LinkedIn users are women. ^[0]
LinkedIn dominated the visitorto lead conversion rate with an impressive 2.74%. ^[0]
Facebook and Twitter were far behind with rates below 1%. ^[0]
Indeed, YouTube has won over 82% of Americans of all ages. ^[0]
When it comes to the demographics of social media users on YouTube, it’s worth noting that women make up 54% and men 46%. ^[0]
Globally, 83% of internet users turn to YouTube as their main source of video content. ^[0]
It’s the secondmost popular platform for watching video content online 67% of Americans watch videos on it regularly. ^[0]
YouTube has an impressive 51% penetration rate among American internet users aged 75 years and above. ^[0]
59% of Gen Z respondents say they use their YouTube app a lot more than they did last year. ^[0]
YouTube mobile ads are highly effective for engaging users 83% of the time users focus on the message. ^[0]
70% of YouTube views take place on a mobile device. ^[0]
How to videos shown in virtual reality have a 36% higher recall by viewers compared to the same videos watched on YouTube. ^[0]
According to We Are Social’s 2019 Digital Report, the advertising reach of Snapchat is a little under 95 million users. ^[0]
That’s 34% of Americans over the age of 13. ^[0]
56% of Snapchat users are female. ^[0]
The same survey shows Instagram holds second position (35%), while Twitter and Facebook share a distant third place (6%). ^[0]
Young adults aged 18 to 24 are far more likely than adults aged 25 to 29 to say they use Snapchat (73% vs. 47%). ^[0]
Millennials and social media statistics published by Pew Research reveal that only 47% of adults aged 25 to 29 have a Snapchat account. ^[0]
On the other hand, the number of Snapchat users in the 18 to 24 age group is much higher 73%. ^[0]
56% of users from Generation Z say they’re using Snapchat more this year than they did last year. ^[0]
As many as 56% of Gen Z Snapchatters say they are more active on the app this year than they were in 2018. ^[0]
In fact, only 8% of them say they advertise on Snapchat. ^[0]
Generating leads (74%), improving sales (72%), and creating loyal customers (71%). ^[0]
54% of consumers want to see more video content from their favorite brands or businesses. ^[0]
Research by Global WebIndex that we reference in this article shows that globally, 58.4% of the world’s population uses social media. ^[14]
Some of the key takeaways from their 2024 global overview are More than half of the world now uses social media (58.4%). ^[14]
This chart shows the total number of Internet users showing that whilst 61.8% of the world’s population are internet users, 4.2% are still not active social media users, which suggests opportunities for future growth. ^[14]
2024 analysis of regional use of social media shows the wide variation inactive social media penetration reaching 69% in Eastern Asia, 82% in North America, 79% in Southern America and 85 and 84% in Northern and Western Europe respectively. ^[14]
This falls to 45% in Southern Asia, 16% in Western Africa and 8% in Middle Africa. ^[14]
Notably, 44% of 811 year olds use social media apps/sites, swiftly increasing to 87% of 12. ^[14]
Between October December 2020, digital consumers spent an average of 2 hours and 22 minutes per day on social networks and messaging apps according to Global Web Index. ^[14]
Typically, on Facebook, each post has engagement rates below 0.2%. ^[14]
According to LinkedIn, Images typically result in a 2x higher comment rate and Video gets 5x more engagement on LinkedIn, Live Video gets 24x more. ^[14]
In 2020, the median reach for very long videos was around 9,700, which was 44.8% more than long videos. ^[14]
Male users between 25 and 34 years of age constitute the largest proportion (19%). ^[8]
98.5% of users access Facebook via mobile devices. ^[8]
70% of US adults use Facebook each day. ^[8]
According to Facebook, the potential target audience that can be reached by means of ads on the platform are 2.28 million. ^[8]
Facebook is used on average by31%for local news. ^[8]
The average Facebook page post engagement rate is currently the highest (0.45%). ^[8]
Just over 17% of Facebook’s active users access the platform via their desktop. ^[8]
More than 56% of its advertising audience is male. ^[8]
As of October 2021, about 61% of Facebook users were younger than 35. ^[8]
Nearly 20% of US adults have bought a product by means of Facebook. ^[8]
About 66% of Facebook users across the world visit the page of a local business at least once a week. ^[8]
for Facebook ads is 0.9%. ^[8]
The average conversion rate for Facebook ads is 9.21%. ^[8]
It’s predicted that by 2024, there will be close to 1.2 billion Instagram users. ^[8]
About 40% of Americans use Instagram. ^[8]
The majority of adult users in the United States (59%). ^[8]
Nearly 40% of adult users in the United States use Instagram several times per day. ^[8]
Photo posts are still the most common type of content, with videos posts making up nearly 20% of all main feed posts and carousel posts adding up to just over 17%. ^[8]
Just over 50% of its advertising audience is male. ^[8]
fewer than 10,000 followers have the best engagement rate (1.11%). ^[8]
The engagement rates for business accounts with 10,000 100,000 followers and 100,000+ followers are 0.93% and 0.76% respectively. ^[8]
Just over 11% of US adults have bought a product by means of Instagram. ^[8]
90% of people on Instagram follow at least one business. ^[8]
( About 66% of users say that Instagram helps them to interact with brands. ^[8]
( About 11% of US adults have indicated that they regularly get news via Instagram. ^[8]
Nearly 90% of people have revealed that an influencer has motivated them to make a purchase via Instagram. ^[8]
Over 80% of people rely on Instagram for researching services and products. ^[8]
The estimated daily time per visitor is12 minutes and 34 seconds, which is significantly longer than many of the other social media sites. ^[8]
Almost 5.5% of the globe’s population use Twitter. ^[8]
47% of Twitter users prefer brands that are culturally engaged. ^[8]
( Tweets that include hashtags get 100% more engagement. ^[8]
More than 40% of Twitter users have a college degree. ^[8]
In 2024, 38% of brands plan on increasing their investment in Twitter, while 36% plan on maintaining it. ^[8]
( As of March 2021, only5.7%of LinkedIn users in the United States accessed its app more than two to three times per month. ^[8]
( LinkedIn pages with complete info get 30% more weekly views. ^[8]
( As of October 2021, 56.6% of LinkedIn audiences were male while 43.4% were female. ^[8]
The average daily time spent on social is 142 minutes a day 91% of retail brands use 2 or more social media channels 81% of all small and medium businesses. ^[15]
There are an estimated 270 million fake Facebook profiles. ^[15]
a day More than half of YouTube views come from mobile devices 90% of American 18 24 year olds use YouTube. ^[15]
Ahrefs 9% of U.S small businesses You can navigate YouTube in a total of 76 different languages (covering 95% of the Internet population). ^[15]
210m active daily users 60% of them are under 25 24% of US adults. ^[15]
The average user spends 25 minutes a day on Snapchat 73% of American 18 24 year olds use the platform. ^[15]
47% of US teens think it’s better than Facebook , while 24% think it’s better than Instagram Head here to check out our bigger list of Snapchat statistics. ^[15]
The facts are plain 88% of all adults aged 18 to 29 use social media. ^[9]
According toTechCrunch, Instagram continues to grow at a fast clip, with user count increasing about 5% every quarter. ^[9]
The time users spend watching Instagram video went up 80% over the numbers in 2017. ^[9]
Video is becoming more and more popular according toInstagram’s social media statistics, the number of videos produced on their platform has increased by4 timessince last year. ^[9]
On Instagram, images still rule the day – their use was by far the most common post type at a rate of about 85%. ^[9]
While 63% of Instagram users have fewer than 1,000 followers, the heavy hitters of the medium influenced the overall average. ^[9]
on Instagram, there are 20% as many ad impressions and 9% more clicks. ^[9]
According toInstagram’s own statistics, 80% of their users already follow a business of some sort on the platform. ^[9]
A 2018 survey found that they listed Instagram as their favorite medium at a rate of 78%. ^[9]
Recent numbersshow Instagram ad spend has increased by 177%, yearover. ^[9]
that Instagram sees high engagement from women, who use it at a rate of 39% compared to 30% for men. ^[9]
Snapchat sees high teen engagement with 72% of them using it every single day, while Instagram enjoys a high rate of 63%. ^[9]
As of 2017, data showed thatMillennials love to use Instagram, with regular use at about 34% – more than Snapchat. ^[9]
According to Pew Research, over two thirds (68%). ^[9]
51% of Facebook’s active users don’t just visit it once per day, but multiple times. ^[9]
With 1.49 billion daily active users and 2.27 billion active users – and assuming a world population of about 7.5 billion, about 30% of the entire world’s population uses Facebook to some extent. ^[9]
Newsfeed videos see far less engagement, with 16.7 seconds on average, according toBusiness Insider. ^[9]
Facebook has the highest engagement rateamong college graduates – 77%. ^[9]
Although Facebook advertising dollars tend to come from the U.S. and Canada , 85% of Facebook’s users come from outside these countries. ^[9]
According to social media statistics atStatista, young Facebook users trend male, especially amongst millennials ages 25. ^[9]
In that segment, male users comprise 19% of total Facebook users, with female users representing only 12% of total users. ^[9]
44% ofconsumers surveyed– not just Facebook users – admit that their shopping behavior will be influenced by Facebook. ^[9]
26% of Facebook users who click on adshave made a purchaseat some point. ^[9]
Because videos are automatically muted, captioned video ads see video view times increase 12% on average, according to Facebook. ^[9]
As of 2017, half of millennials use Pinterest every single month, according to areportby Pinterest. ^[9]
Over 250 million people use Pinterest each month, according to There issignificant movementin a variety of categories on Pinterest, according to social media statistics. ^[9]
DIY projects increased 35%, art increased 50%, style ideas 38%, and “products they love” went up 115%. ^[9]
’s passion is international, with over80% of new signups to their user basecoming from outside the United States. ^[9]
40% of Pinners have a high household income over 100,000 per year or higher, according toPinterest’s own audience stats. ^[9]
Of the50% of millennials who admit to using Pinterestat least once per month, 86^ of them use Pinterest to plan “life moments” such as weddings, and 50% have an annual household income of $75,000 or higher. ^[9]
At the end of 2017, 43% of these millennial Pinners said that Pinterest helped them to find ingredients, and 54% admitted that Pinterest inspired them to find extra products for home decor. ^[9]
22% of users 12 to 17 thought Pinterest was for “old people” as of late 2017. ^[9]
According to a Nielsenstudy, 98% of Pinners try to go find ideas after they first found them on Pinterest – that’s far higher than the usual social media platform average of about 71%. ^[9]
It may be more, but the company only calls it “hundreds of millions.“ Themajority of Twitter users (58%). ^[9]
80% ofTwitter useoccurs on mobile devices. ^[9]
12% of Americansuse Twitter as their primary news source. ^[9]
23% of U.S. male adults use Twitter, compared to 24% of all female adults. ^[9]
21% ofallAmerican adults use Twitter in some capacity, according to the same research into social media statistics. ^[9]
Of these, Twitter users tend to be highly educated, with 32% having college graduate degrees, compared to 18% with high school educations or less. ^[9]
Twitter use is higher amongst millennials, as 1829year olds use it at a rate of 36%. ^[9]
Only 8% of adults aged 65 and up use Twitter. ^[9]
Ad engagement on Twitter is increasing the total ad engagements on Twitterwent up 91%over. ^[9]
Email collection forms were the most successful at converting viewers, with a 15% conversion rate in 2020. ^[10]
Events placed at the beginning of videos perform the best, with a conversion rate of 12.7%. ^[10]
3.5% of ecommerce website visits via mobile are converted into purchases, compared to 3.9% on desktop. ^[10]
Email visitors are the most likely to convert on forms — and people coming from search advertisements are the least likely. ^[10]
The highest bounce rates are on social (45%) followed by direct (44%). ^[10]
Almost 25% of companies invest in mobile optimization as a top SEO tactic. ^[10]
The US offers the largest group of LinkedIn advertising audience with a reach of 150 million users, according to the infographic. ^[16]
More than Around the world, there are 4.88 billion internet users now, which equates to almost 62% of the world’s population. ^[11]
Over the past 12 months, the number of active social media users increased by more than 400 million, an addition of 9.9% for the total number to reach 4.55 billion. ^[11]
98.3% of Facebook usersaccess the social platform on mobile devices. ^[11]
While 71% of teens used the platform in 2015, the figure has now dropped to 67%. ^[11]
16% of Facebook profilesare duplicates or fake. ^[11]
18.1% of people between the ages of 18. ^[11]
25.7% of people between the ages of 25. ^[11]
18.1% of people between the ages of 35. ^[11]
13.6% of people between the ages of 45. ^[11]
11% of people between the ages of 55. ^[11]
10.6% of people that are 65+ years old use. ^[11]
total active Facebook users worldwide are female, and 3.2% are male between the ages of 13 and 17 years. ^[11]
9.3% of total active Facebook users worldwide are female, and 13.4% are male between the ages of 18 and 24 years. ^[11]
12.5% of total active Facebook users worldwide are female, and 19% are male between the ages of 25 and 34 years. ^[11]
7.7% of total active Facebook users worldwide are female, and 10% are male between the ages of 35 and 44 years. ^[11]
5.1% of total active Facebook users worldwide are female, and 5.6% are male between the ages of 45 and 54 years. ^[11]
3.4% of total active Facebook users worldwide are female, and 3.2% are male between the ages of 55 and 64 years. ^[11]
2.7% of total active Facebook users worldwide are female, and 2.5% are male after 65+ of age. ^[11]
Facebook is used on the desktop by only 1.7% of its users. ^[11]
17.3% of Facebook users use it on desktop and mobile. ^[11]
81% of Facebook users access the platform via mobile. ^[11]
64% of Instagram userslie under the age group of 34. ^[11]
90% of Instagram usersfollow a business profile. ^[11]
80% of Instagram storiesthat contain and emphasize a call to action perform better. ^[11]
83% of Instagram usersuse the platform to discover new products and services. ^[11]
In fact, 87% of people even took a specific action, like making a purchase, after seeing product information. ^[11]
Over the past 12 months, Instagram’s advertising audience reach grew by 20.3%. ^[11]
8%of people between the ages of 13. ^[11]
31% of people between the ages of 18. ^[11]
31.2% of people between the ages of 25. ^[11]
15.9% of people between the ages of 35. ^[11]
7.9% of people between the ages of 45. ^[11]
3.9% of people between the ages of 55. ^[11]
2.2% of people that are 65+ years old use Instagram. ^[11]
3.7%of total active Instagram users worldwide are female, and 4.3% are male between the ages of 13 and 17 years. ^[11]
13.1% of total active Instagram users worldwide are female, and 17.1% are male between the ages of 18 and 24 years. ^[11]
14.8% of total active Instagram users worldwide are female, and 16.4% are male between the ages of 25 and 34 years. ^[11]
8.3% of total active Instagram users worldwide are female, and 7.6% are male between the ages of 35 and 44 years. ^[11]
4.5% of total active Instagram users worldwide are female, and 3.4% are male between the ages of 45 and 54 years. ^[11]
2.3% of total active Instagram users worldwide are female, and 1.6% are male between the ages of 55 and 64 years. ^[11]
1.3% of total active Instagram users worldwide are female, and 0.9% are male of 65+ years of age. ^[11]
Almost5.5% of all the peopleon Earth use Twitter today. ^[11]
7.1% of all people around the world aged 13 and above use Twitter today. ^[11]
42% of all Twitter usershave graduated college. ^[11]
83% of the world’s leaders are on Twitter. ^[11]
26% of US users check their Twitter account several times a day. ^[11]
42% of all registered Twitter users visit the platform daily. ^[11]
6.6% of peoplebetween the ages of 13. ^[11]
17.1% of people between the ages of 18. ^[11]
38.5% of people between the ages of 25. ^[11]
20.7% of people between the ages of 35. ^[11]
17.1% of people that are 50+ years old use Twitter. ^[11]
29.6% of Twitter users are female. ^[11]
1.8% of total active Twitter users worldwide are female, and 3.3% are male between the ages of 13 and 17 years. ^[11]
9.2% of total active Twitter users worldwide are female, and 18.7% are male between the ages of 18 and 24 years. ^[11]
7.7% of total active Twitter users worldwide are female, and 16.7% are male between the ages of 25 and 34 years. ^[11]
5.6% of total active Twitter users worldwide are female, and 17.4% are male between the ages of 35 and 49 years. ^[11]
5.6% of total active Twitter users worldwide are female, and 14.1% are male of 50+ years of age. ^[11]
Research shows that tweets with hashtags receive100% more engagement. ^[11]
Using hashtags with tweets increases their engagement by 100% for the individual and50% for a brand. ^[11]
If you follow such a strategy closely, you can gain 21% more engagement. ^[11]
Tweets that use more than two hashtags might experience 17% less engagement. ^[11]
Tweets that only include a couple of hashtags have a 55% higher chance of being retweeted by someone. ^[11]
Based on research from Twitter, ads that don’t include hashtags get 23% more engagement. ^[11]
YouTube accounts for more than 25% of total worldwide mobile traffic. ^[11]
70% of YouTube watch time takes place on mobile devices. ^[11]
77% of YouTube users in the US are 15to25year. ^[11]
70% of YouTube users in the US are 45to64year. ^[11]
21.2% of YouTube’s global audience are between 25 and 34 of age. ^[11]
17% of YouTube’s global audience are between 35 and 44 of age. ^[11]
45.8% of YouTube’s global users are female. ^[11]
54.2% of YouTube’s global users are male. ^[11]
6.3% of total active YouTube users worldwide are female, and 8.7% are male between the ages of 18 and 24 years. ^[11]
9.1% of total active YouTube users worldwide are female, and 12.1% are male between the ages of 25 and 34 years. ^[11]
7.8% of total active YouTube users worldwide are female, and 9.2% are male between the ages of 35 and 44 years. ^[11]
5.9% of total active YouTube users worldwide are female, and 6.3% are male between the ages of 45 and 54 years. ^[11]
4.3% of total active YouTube users worldwide are female, and 4.2% are male between the ages of 55 and 64 years. ^[11]
4% of total active YouTube users worldwide are female, and 3.7% are male of 65+ years of age. ^[11]
This number roughly increased by 22 million (+2.9%). ^[11]
60% of LinkedIn usersare aged between 25 and 34 years. ^[11]
82% of B2B markersfind the greatest success on LinkedIn. ^[11]
Almost 46% of social media traffic to a company’s website comes from LinkedIn. ^[11]
Around the world, 14.3% of all people aged 18 years and above have a LinkedIn account today. ^[11]
LinkedIn’s advertising audience reach has grown by 8.8% over the past 12 months. ^[11]
13.6% of peoplebetween the ages of 18. ^[11]
59.7% of people between the ages of 25. ^[11]
21.7% of people between the ages of 35. ^[11]
5.1% of people that are 55+ years old use LinkedIn. ^[11]
43.4% of LinkedIn users are female. ^[11]
9.1% of total active LinkedIn users worldwide are female, and 11.2% are male between the ages of 18 and 24 years. ^[11]
25.6% of total active LinkedIn users worldwide are female, and 33.6% are male between the ages of 25 and 34 years. ^[11]
7.2% of total active LinkedIn users worldwide are female, and 10.4% are male between the ages of 35 and 54 years. ^[11]
1% of total active LinkedIn users worldwide are female, and 1.9% are male of 55+ years of age. ^[11]
The total number of people that use Pinterest every month decreased by around 10 million ( 2.2%). ^[11]
Today, 5.6% of all the people on Earth use Pinterest. ^[11]
More than 70% of Pinterest users are female. ^[11]
19.7% of people between the ages of 18. ^[11]
38.8% of people between the ages of 25. ^[11]
17.8% of people between the ages of 35. ^[11]
9.3% of people between the ages of 45. ^[11]
10.3% of people between the ages of 55. ^[11]
4.2% of people that are 65+ years old use Pinterest. ^[11]
77.1% of Pinterest’s users are female. ^[11]
14.8% of Pinterest’s users are male. ^[11]
16.2% of total active Pinterest users worldwide are female, and 2.6% are male between the ages of 18 and 24 years. ^[11]
29% of total active Pinterest users worldwide are female, and 5.9% are male between the ages of 25 and 34 years. ^[11]
13.6% of total active Pinterest users worldwide are female, and 2.6% are male between the ages of 35 and 44 years. ^[11]
7% of total active Pinterest users worldwide are female, and 1.7% are male between the ages of 45 and 54 years. ^[11]
7.7% of total active Pinterest users worldwide are female, and 1.6% are male between the ages of 55 and 64 years. ^[11]
3.1% of total active Pinterest users worldwide are female, and 0.8% are male of 65+ years of age. ^[11]
TikTok reached this impressive figure despite still being blocked in India, which accounts for more than 650 million internet users (which is roughly 15% of the global internet population). ^[11]
Users aged between 18 to 24 account for about 45% of TikTok’s global reach. ^[11]
56.1% of TikTok’s users are female. ^[11]
43.9% of TikTok’s users are male. ^[11]
24.7% of total active TikTok users worldwide are female, and 18.1% are male between the ages of 18 and 24 years. ^[11]
17% of total active TikTok users worldwide are female, and 13.6% are male between the ages of 25 and 34 years. ^[11]
6.8% of total active TikTok users worldwide are female, and 5.9% are male between the ages of 35 and 44 years. ^[11]
3.2% of total active TikTok users worldwide are female, and 2.8% are male between the ages of 45 and 54 years. ^[11]
1.7% of total active TikTok users worldwide are female, and 1.4% are male of 55+ years of age. ^[11]
The digital ad spend has an estimated increase of12.7%in 2021 and as much as49%increase in some areas. ^[11]
2021 and is set to rise by a further 10.1% in 2024. ^[11]
The growth of global advertising spend forecast for 2024 is by 8.2%. ^[11]
Vertical Facebook videos with a description of lengths300 charactershave the potential to raise engagement rates from 0.18% to 0.39%. ^[11]
Facebook live videos that last over 1 hour increases engagement from 0.19% to 0.86%. ^[11]
With 84% engagement, Instagram is the second. ^[11]
Instagram posts with at least one hashtag produce 12.6% more engagement. ^[11]
Related pins account for 40% of engagement on Pinterest. ^[11]
Tweets with a GIF gain 55% more engagement. ^[11]
Instagram’s share of the US brand content interactions is67%. ^[11]
63% of customersexpect businesses to offer customer service through their social media. ^[11]
90% of social media users have already connected with a business or brand through their preferred platform. ^[11]
Adults aged between 18 to 34 are most likely to follow a brand on social media, with 95% of them doing so. ^[11]
The likelihood of a consumer to recommend a brand on social media after having a positive experience is about 71%. ^[11]
11% of Instagram users shop through the app. ^[11]
80% of users have tweeted something about a brand at least once. ^[11]
A survey conducted by Monster found that 65 percent of respondents would be opening to hearing about a new job opportunity. ^[17]
In fact, Glassdoor states that 79 percent of job seekers use social media when conducting their job search. ^[17]
Over 84 percent of organizations are recruiting via social media with another 9% planning to do so. ^[17]
One recent survey found over 85 percent of employers said social media helps them find and engage passive job seekers. ^[17]
70% of managers said they have had success hiring candidates through social media. ^[17]
A survey conducted in 2020 of 1005 hiring decision makers by the Harris poll found that 67% of employers use social media sites to research potential job candidates. ^[17]
70% of the employers in this same survey also believe that every company should screen potential candidates’ social media profiles when considering them for a job opportunity. ^[17]
The Harris poll found that 21% of hiring decision makers or 1 in 5 said they are not likely to consider a candidate without a social media presence. ^[17]
A survey conducted by CareerBuilder found that 54% of employers ruled out a candidate due to finding something on their social media profile that they didn’t agree with. ^[17]
More than 90% of recruiters search for candidates on Linked in to fill company job openings. ^[17]
According to Linkedin’s own data 46 million students and recent graduates are on the platform. ^[17]
This is a growing trend as over 51% of college graduates use Linkedin. ^[17]
A study by the Aberdeen Group found that 73 percent of job seekers between the ages of 18 and 34 found their last job through social media. ^[17]
81% of all adults in the United States have a Facebook account. ^[1]
Between the ages of 25 and 34, 12.5% of all active Facebook users are female, and 19% are male. ^[1]
75% of high income earners use Facebook. ^[1]
36.9% of the total world population uses Facebook every month. ^[1]
98.5% of users access Facebook from mobile devices. ^[1]
The time spent on Facebook by U.S. teens saw a drop of 16% yearon. ^[1]
69% of U.S. adults use Facebook. ^[1]
The U.S. adult population on Facebook uses the social media platform daily, while 49% of them use it several times a day. ^[1]
43% of American users use Facebook to read the news. ^[1]
16% of Facebook users are fake or duplicates. ^[1]
60.6% of all social media users use Facebook. ^[1]
Facebook engagement increases by 18% on Thursday and Friday. ^[1]
85% of smartphone users have the Facebook app. ^[1]
A video post increases interaction by 600% on Facebook. ^[1]
90% of Facebook users post native videos. ^[1]
85% of videos watched on Facebook are on mute. ^[1]
A live video engagement is 26% on Facebook, higher than any other social media platform. ^[1]
Facebook videos with captions increase the watch time by 12%. ^[1]
49.9% of all posts are link posts, making it the most common Facebook content. ^[1]
Status posts show a 0.14% engagement rate which is the highest for any content on Facebook. ^[1]
The average engagement rate of Facebook posts is 3.91%. ^[1]
44% of users admit that Facebook influences their shopping decision. ^[1]
15% of Facebook users shop on Facebook. ^[1]
The average organic reach for a Facebook post is 6.4% of the page’s total likes. ^[1]
43.5% of the ad audience is female, while 56.5% is male. ^[1]
A CTA in the middle of the video has witnessed a higher conversion rate of 16.95%. ^[1]
The cost of a video ad is 10% of carousel or single image ads. ^[1]
Audiences aged 18 24 spend 75% of their time on Facebook watching video ads. ^[1]
71% of shoppers feel they see relevant video ads on Facebook. ^[1]
64% of Instagrammers are under 34 years. ^[1]
The 25 34 year old age group is the largest of the demographics, attributing to 31.2% of the total Instagram population. ^[1]
17.6% of the world population uses Instagram. ^[1]
Instagram has 51.6% female and 48.4% male audiences. ^[1]
21% of users log in weekly, and 16% log in less often than that. ^[1]
38% of users log in to the platform multiple times. ^[1]
70% of the people watch Instagram stories daily. ^[1]
71.9% of the content on Instagram is photo posts. ^[1]
40% of Instagrammers post stories daily. ^[1]
The average engagement rate for all post types is 0.83%. ^[1]
The average engagement rate for photo posts is 0.81%, video posts is 0.61%, and carousel posts is 1.08%. ^[1]
fewer than 10,000 followers have an average engagement rate of 1.11%. ^[1]
Business accounts with 10,000 100,000 followers have an engagement rate of 0.93%. ^[1]
Instagram has 58% more engagement per follower than Facebook. ^[1]
Photos with faces perform almost 40% better than without faces. ^[1]
Videos get 21.2% more engagement compared to images. ^[1]
Posts with at least one hashtag average 12.6% more engagement. ^[1]
Users like 4.2 billion posts on Instagram each day 80% of the stories with voiceover or music drive better low funnel results than ads with no sound. ^[1]
Posts with tagged locations get 79% more engagement. ^[1]
90% of accounts follow at least one business on Instagram. ^[1]
81% of Instagrammers use the platform for researching new products and services. ^[1]
44% of businesses use stories to promote their products. ^[1]
98% of fashion brands use Instagram. ^[1]
67% of users watch branded stories. ^[1]
83% of Instagram users discover new products and services on the platform. ^[1]
The average monthly follower growth of business accounts on Instagram is +1.46%. ^[1]
54% of all influencers on Instagram are nanoinfluencers, while 33% are micro. ^[1]
70% of shopping enthusiasts turn to Instagram for product discovery. ^[1]
50% of Instagram users are more interested in a brand when they see ads on Instagram. ^[1]
75% of Instagrammers take action on at least one ad. ^[1]
The highest Instagram advertising audience is from the 25 34 age group, which is 32.3% of all Instagrammers. ^[1]
Instagram’s advertising audience grew by 20.3%. ^[1]
Marketers can reach 22.7% of the population aged 13+ with adverts on Instagram. ^[1]
48.4% of the ad audience on Instagram is female, and 51.6% is male. ^[1]
Collection ads receive 6% more conversions. ^[1]
38.8% of Pinterest users are in the age group of 25. ^[1]
More than 75% of Pinterest users are from outside the U.S. ^[1]
Females make up more than 70% of the users on the platform. ^[1]
19.7% of Pinterest users are in the age group of 18. ^[1]
74% of users use the Pinterest app. ^[1]
Pinterest users, in general, spend 29% more while shopping than non. ^[1]
86% of millennials use Pinterest to plan life events. ^[1]
63% of millennials use the platform to search for products and services. ^[1]
Some 43% of Internet users in the U.S. have a Pinterest account. ^[1]
Video views on Pinterest have increased by 200%. ^[1]
78% of Pinterest users say it’s useful to see brand content on the platform. ^[1]
55% of people use Pinterest to shop and buy. ^[1]
89% of U.S. pinners use Pinterest for inspiration in their path to purchase. ^[1]
98% of the users have tried something they found on Pinterest. ^[1]
Related Pins account for 40% of engagement on Pinterest. ^[1]
70% use Pinterest to find accessories, watches, and jewelry. ^[1]
52% use their platform to develop their knowledge of great food and drinks. ^[1]
Dads are 3x more likely to have shared boards than the average male pinner. ^[1]
Pinterest trends increased to 56%, while the rest of the platforms rose to 38%. ^[1]
Interaction with organic Pinterest shopping pins has increased by 44%. ^[1]
87% of people on Pinterest have bought a product because of Pinterest, while 93% use Pinterest to plan a future purchase. ^[1]
76% of pinners save items to purchase later. ^[1]
97% of all searches on Pinterest are unbranded. ^[1]
Pins that show a product or service in action are 67% more likely to drive sales. ^[1]
Shopping is a top priority for 48% of Pinterest users. ^[1]
85% of pinners put visuals first when shopping for apparel and furniture. ^[1]
61% of users have purchased because of sponsored pins. ^[1]
77.1% of ad audiences are female, and 14.8% are male. ^[1]
Marketers can reach 3.8% of the population that is aged 13+ with adverts. ^[1]
The majority of ad audiences on Pinterest are from the age group of 25 34, which constitutes 38.8% of all Pinterest users. ^[1]
Quarteron quarter change of Pinterest’s advertising reach is +4.4%. ^[1]
78% of users say content from brands is useful, including ads. ^[1]
83% of the world’s leaders are on Twitter. ^[1]
79% of users of Twitter are not from the U.S. ^[1]
27.9% of global Twitter users are aged between 18 and 24 years. ^[1]
29.6% of Twitter users are female, and 70.4% are men. ^[1]
7.1% of all people aged 13 and above use Twitter. ^[1]
42% of all Twitter users are college graduates. ^[1]
77% of Twitter users earn more than $75,000+ each year. ^[1]
26% of U.S. users check Twitter multiple times in a day 46% of all Twitter users visit the platform daily. ^[1]
25% of users use the app every week, while 71% visit at least weekly. ^[1]
12% of U.S. users rely on Twitter for news. ^[1]
80% of the active users access Twitter via smartphones. ^[1]
Tweets with hashtags have witnessed engagement by 100% for individuals and 50% for brands. ^[1]
Using 1 2 hashtags can get you 21% more engagement. ^[1]
Tweets with more than 2 hashtags might have 17% lesser engagement. ^[1]
Hashtagged tweets have a 55% more chance of being retweeted. ^[1]
The top 10% of tweeters contribute 92% of tweets in the U.S. ^[1]
Twitter’s timeline generates +31% higher emotional connection and +28% higher levels of memorability versus the social media average. ^[1]
Tweets with a GIF gain 55% more engagement than those without. ^[1]
85% of SMB users on Twitter say providing customer service is important. ^[1]
53% of Twitter users are likely to be the first purchasers of new products. ^[1]
Companies using Twitter for customer service see a 19% lift in customer satisfaction. ^[1]
50% of consumers use Twitter, while 36% follow brands on Twitter. ^[1]
40% of the users admitted purchasing something they saw on Twitter. ^[1]
92% of companies tweet more than once a day. ^[1]
93% of brand followers on Twitter plan to buy from them. ^[1]
69% of brand followers on Twitter have already purchased from them. ^[1]
Ads with no hashtag received 23% more engagement. ^[1]
Marketers on Twitter can reach 7.1% of the 13+ age group population with adverts. ^[1]
29.6% of ad audiences are female, and 70.4% are male. ^[1]
The advertising revenue of Twitter grew 87% year on year. ^[1]
Advertisers saw a rise of 89% in video completion rates. ^[1]
Total ad engagement increased by 32% year on year. ^[1]
There are 56.6% of male users and 43.4% female users on LinkedIn. ^[1]
Almost 60% of LinkedIn users are in the age group of 25. ^[1]
60% of the U.S. LinkedIn users earn $100,000/year. ^[1]
57% of LinkedIn traffic is from mobile devices. ^[1]
91% of executives rate LinkedIn as their first choice for professionally relevant content. ^[1]
About 45% of LinkedIn article readers are in upper. ^[1]
39% of LinkedIn users never share content, while 16% of the profiles actively share multiple posts every week. ^[1]
Live streams witnessed a 437% yearon year increase in views. ^[1]
2% of LinkedIn users haven’t yet joined any group on LinkedIn. ^[1]
39% of users are LinkedIn premium account holders. ^[1]
22.04% of LinkedIn traffic comes from search alone. ^[1]
99.63% of LinkedIn search traffic comes from organic search. ^[1]
LinkedIn Pages with complete information get 30% more weekly views compared to others. ^[1]
There is a 50% rise in engagement yearover. ^[1]
According to LinkedIn, companies that post 20 times per month reach at least 60% of their unique audience. ^[1]
Images on average result in a 98% higher comment rate than without on LinkedIn. ^[1]
Links to Youtube videos play directly in the LinkedIn feed and typically give a 75% higher share rate. ^[1]
Messages sent have increased 35% yearover. ^[1]
Weekly LinkedIn members who engage heavily with content are 5x more likely to return daily. ^[1]
46% of social media traffic to the company’s website comes from LinkedIn. ^[1]
52% of buyers list LinkedIn as the most influential channel during their research process. ^[1]
InMail has a 300% higher response rate than email, with a 10 25% hit rate on LinkedIn. ^[1]
80% of B2B leads coming from social media are from LinkedIn. ^[1]
15% of Linkedin users are senior. ^[1]
An ad on LinkedIn can reach 14.3% of the world’s population over 18 years of age. ^[1]
Quarteron quarter change of LinkedIn’s advertising reach is +2.9%. ^[1]
43.4% of ad audiences are female, and 56.6% are male. ^[1]
Sponsored InMail has an opening rate of 52% on LinkedIn. ^[1]
LinkedIn Message Ads have a 40% conversion rate. ^[1]
65% of B2B companies have generated a customer through LinkedIn paid ads. ^[1]
The cost per lead is 28% lower than on Google AdWords on LinkedIn. ^[1]
LinkedIn has reported that its “matched audience” targeting feature procured a 32% increase in post click conversion rates and a 30% boost in CTR. ^[1]
58% of B2B advertisers like the ROI of LinkedIn ads. ^[1]
The average conversion rate of video ads on LinkedIn for the U.S. is 6.1%, more than any other contemporary platform. ^[1]
56.1% of TikTok users are female, and 43.9% are male. ^[1]
45% of TikTok users are in the age group of 18. ^[1]
69% of the U.S. teens use TikTok. ^[1]
63% of Gen Z use TikTok on a daily basis. ^[1]
20% of TikTok users earn more than $75,000. ^[1]
Over 34% of TikTokers make videos daily. ^[1]
90% of all TikTok users access the app on a daily basis. ^[1]
68% of TikTok users watch someone else’s video. ^[1]
55% of TikTok users upload their own videos. ^[1]
41% of users have uploaded their reactions to other videos on TikTok. ^[1]
87.3% of videos have at least one hashtag. ^[1]
The engagement rate of TikTok is 18%. ^[1]
90% of TikTok users open the app multiple times. ^[1]
90% of TikTok users use android. ^[1]
43% of users have taken part in duets. ^[1]
63% of engaged TikTok users claim to have liked a video in the last month. ^[1]
54% of engaged TikTok users claim to have commented on somebody else’s video. ^[1]
25% of the featured videos are either by celebrities or influencers. ^[1]
80% of the top videos have music. ^[1]
Inapp purchases increased by 500% in 2018. ^[1]
TikTok also saw an additional jump of 380% in 2020. ^[1]
TikTok revenue grew by 60% in 2021. ^[1]
42% of all TikTok revenue now comes from the U.S. TikTok influencers with 2.5 million followers charge around $800 per post. ^[1]
61% of TikTokers mentioned that they tend to buy from brands they see advertised, and 63% consider themselves brand conscious. ^[1]
Brands create 3.7% of the content on TikTok. ^[1]
33% of customers respond better when ads refer to them directly on TikTok. ^[1]
50% of ads have emotional messages. ^[1]
More than 80% of users are in the age group of 13. ^[1]
54.4% of Snapchat users are female, and 44.6% of users are male. ^[1]
The daily snap creation witnessed a growth of 25% year on year. ^[1]
76% of Snapchat’s daily active users engage with augmented reality. ^[1]
46% of Americans open the Snapchat app multiple times a day. ^[1]
57% of the total content shared on Snapchat is videos. ^[1]
70% of Gen Z in the U.S. has watched the news on Discover content on Snapchat. ^[1]
There is an 80% increase in SportsCenter viewership from last quarter too. ^[1]
More than 70% of Gen Z watch Snap Originals. ^[1]
60% of Snapchat users create new content on the app every day. ^[1]
Snapchat saw a 50% rise in video calls. ^[1]
Snapchatters are spending 25% more time than usual playing with lenses. ^[1]
Snapchat confirms increased engagement on ads, with a 36% increase in install volume for app ads and a 19% increase in swipe. ^[1]
Snapchat increased its revenue by 57% year on year in Q3, 2021. ^[1]
64% of businesses are on Snapchat. ^[1]
34% of teenagers consider Snapchat as their preferred app in the U.S. ^[1]
76% of Snapchatters make their purchases online every holiday season. ^[1]
Snapchat users are 60% more likely to make impulse purchases. ^[1]
Snapchatters are 20% more likely to make purchases on mobile. ^[1]
35% of Snapchatters send snaps about products they’re interested in buying. ^[1]
Geofilter shared to a national audience can reach 40 60% of the daily Snapchat users. ^[1]
80% of users use Snapchat at a restaurant, 66% while shopping, and 50% use Snapchat at the gym. ^[1]
Marketers on Snapchat can reach 8.8% of the 13+ age group population with adverts. ^[1]
54.4% of ad audiences are female, and 44.6% are. ^[1]
male Quarteron quarter change of Snapchat’s advertising reach is +4.7%. ^[1]
Snapchat global advertising revenue is predicted to reach $2.62 billion. ^[1]
64% of Snap Ads are viewed with sound on. ^[1]
55% of Gen Z have an ad recall after watching 0 to 2 seconds of a Snapchat ad. ^[1]
Snapchat Sponsored Lenses are predicted to reach 16 million daily viewers. ^[1]
57% of all brand posts are video ads. ^[1]

I know you want to use Social Media Management Software, thus we made this list of best Social Media Management Software. We also wrote about how to learn Social Media Management Software and how to install Social Media Management Software. Recently we wrote how to uninstall Social Media Management Software for newbie users. Don’t forgot to check latest Social Media Management statistics of 2024.

Reference

smallbizgenius – https://www.smallbizgenius.net/by-the-numbers/social-media-marketing-statistics/.
socialpilot – https://www.socialpilot.co/blog/social-media-statistics.
hubspot – https://blog.hubspot.com/blog/tabid/6307/bid/23865/13-mind-bending-social-media-marketing-statistics.aspx.
hootsuite – https://blog.hootsuite.com/social-media-statistics-for-social-media-managers/.
sproutsocial – https://sproutsocial.com/insights/social-media-statistics/.
sproutsocial – https://sproutsocial.com/insights/importance-of-social-media-marketing-in-business/.
bls – https://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm.
oberlo – https://www.oberlo.com/blog/social-media-marketing-statistics.
influencermarketinghub – https://influencermarketinghub.com/social-media-statistics-2024/.
skedsocial – https://skedsocial.com/blog/social-media-marketing-statistics/.
hubspot – https://www.hubspot.com/marketing-statistics.
statusbrew – https://statusbrew.com/insights/social-media-statistics/.
statista – https://www.statista.com/topics/1538/social-media-marketing/.
zippia – https://www.zippia.com/social-media-manager-jobs/demographics/.
smartinsights – https://www.smartinsights.com/social-media-marketing/social-media-strategy/new-global-social-media-research/.
brandwatch – https://www.brandwatch.com/blog/amazing-social-media-statistics-and-facts/.
agorapulse – https://www.agorapulse.com/blog/linkedin-statistics-infographic/.
apollotechnical – https://www.apollotechnical.com/social-media-recruiting-statistics/.

But how useful is social media management really? The answer is, incredibly valuable.

First and foremost, social media management allows individuals, businesses, and organizations to establish a targeted and consistent online presence. By carefully curating content, engaging with followers, and monitoring interactions, social media managers can build a strong brand image and connect with their target audience in authentic and meaningful ways. In a world where first impressions are often made online, having a well-managed social media presence can make or break the success of any entity.

Moreover, social media management enables businesses and individuals to stay on top of rapidly changing trends and conversations. By monitoring social media channels, managers can capture insights into consumer preferences, interests, and behaviors, allowing for real-time adjustments to marketing strategies and content creation. This agility is crucial in today’s fast-paced, digital world, where staying ahead of the curve can mean the difference between success and failure.

In addition, social media management provides a powerful platform for engagement and communication. Social media managers have the unique opportunity to listen to their audience, respond to their comments and concerns, and foster a sense of community around their brand or cause. By fostering two-way communication, social media managers can build trust, loyalty, and advocacy among their followers, leading to increased brand equity and customer satisfaction.

Furthermore, social media management offers unparalleled opportunities for networking and collaboration. Through strategic partnerships, influencer marketing, and cross-promotional campaigns, social media managers can expand their reach, grow their audience, and tap into new markets and demographics. By leveraging the power of social media, managers can unlock endless possibilities for growth and innovation.

Lastly, social media management allows for the effective measurement and optimization of performance. By tracking metrics such as engagement rates, follower growth, and click-through rates, managers can gain valuable insights into the effectiveness of their strategies and make data-driven decisions for continuous improvement. This iterative process of testing, analyzing, and adjusting is essential for staying relevant and competitive in the ever-changing landscape of social media.

In conclusion, social media management is a vital tool for individuals, businesses, and organizations looking to thrive in today’s digital age. By establishing a strong online presence, staying informed on industry trends, engaging with their audience, fostering communication and collaboration, and measuring performance, social media managers can unlock endless possibilities for growth, success, and impact. So, if you haven’t already invested in social media management, now is the time to do so.

In Conclusion

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We tried our best to provide all the Social Media Management statistics on this page. Please comment below and share your opinion if we missed any Social Media Management statistics.