Social Media Monitoring Statistics 2024 – Everything You Need to Know

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Are you looking to add Social Media Monitoring to your arsenal of tools? Maybe for your business or personal use only, whatever it is – it’s always a good idea to know more about the most important Social Media Monitoring statistics of 2024.

My team and I scanned the entire web and collected all the most useful Social Media Monitoring stats on this page. You don’t need to check any other resource on the web for any Social Media Monitoring statistics. All are here only 🙂

How much of an impact will Social Media Monitoring have on your day-to-day? or the day-to-day of your business? Should you invest in Social Media Monitoring? We will answer all your Social Media Monitoring related questions here.

Please read the page carefully and don’t miss any word. 🙂

Best Social Media Monitoring Statistics

☰ Use “CTRL+F” to quickly find statistics. There are total 261 Social Media Monitoring Statistics on this page 🙂

Social Media Monitoring Usage Statistics

  • Although they have more recently commented on “ the severity of Facebook’s young people problem”, with Facebook’s usage by teens being down to 28% by Spring 2021 (compared to 45% in Spring 2018). [0]
  • According to Statista, there were 844.9 million iOS monthly active users in Q3 2021 and 23.44 million Android users, although these Android numbers seem surprisingly low, considering the dominance of Android over iOS for most other usage stats. [0]
  • With regards to its app usage in the United States specifically, Statista found that only 5.7% of LinkedIn users in the US accessed the app more than two to three times per month. [0]
  • For instance, Facebook has announced that in March 2020, the company observed a 50% hike in the usage of their messaging services. [1]

Social Media Monitoring Market Statistics

  • Despite gloom and doom, Facebook remainsthe most used platform by marketersworldwide (93%). [2]
  • Based on projections,over 50% of marketersgot on board with LinkedIn in 2021 16.2% of LinkedIn usersuse. [2]
  • “#DigitalMarketing” (47%) is the most popular marketing hashtag among #ContentMarketing Tweets, followed by “#SEO” (40%) and “#marketing” (37%). [2]
  • In Q1 2021, marketersspent 60% moreon Facebook and Instagram ads versus Q1 2020. [2]
  • Retargeting ads are the most used among marketers, with77% of B2B and B2C. [2]
  • At 78%, the majority of marketers that Sprout surveyed responded to a customer request within 12 hours. [3]
  • In fact, as early as 2015, 46% of senior level marketers felt an increased need for data and analytics expertise, and for good reason. [4]
  • Based on our analysis, the global market exhibited a significant growth of 10.6% in 2020 as compared to yearonyear growth during 2017. [5]
  • The market is projected to grow from USD 3.04 billion in 2021 to USD 7.25 billion in 2028 at a CAGR of 13.2% in the 2021. [5]
  • According to Fortune Business Insights, the global market size is expected to reach USD 7.25 billion by 2028. [5]
  • The market is expected to grow at a CAGR of 13.2% in the forecast period. [5]
  • Meltwater led the global social media analytics and monitoring software industry in 2021 with a market share of 46.58 percent, followed by Netvibes and GetSocial who had market shares of 19.53 and 13.56 percent, respectively. [6]
  • Over half of marketers claim written content is their most important form of social content. [7]
  • As a result, nearly 90% of marketers feel that Instagram is the most important platform for influencer marketing specifically. [8]
  • About 70% have indicated that Instagram Posts and Instagram Stories are the preferred types of content for influencer marketing. [8]
  • In 2021, 40% of marketers felt that Twitter was the most effective platform for reaching their business goals. [8]
  • Nearly 80% of social media marketers will continue to invest in Twitter Spaces in 2024. [8]
  • ( Almost40%of marketers post video content on the platform and the vast majority (75%) claim that it’s effective. [8]
  • Wyzowl found that close to 40% of marketers post video content on the platform with 75% of those claiming that it was effective. [0]
  • 63% of video marketers planned to include LinkedIn in their 2021 video marketing strategy. [0]
  • According to the Content Marketing Institute, 97% of B2B marketers prefer LinkedIn for their organic content marketing. [0]
  • Most of them (94%). [0]
  • As a matter of fact, marketers who use it get +18% more pipeline when finding customers. [0]
  • According to Statista, 22% of responding B2B and 28% of B2C responding social media marketers indicated that they use Pinterest for marketing. [0]
  • The global media monitoring tools market size is projected to reach USD 7.25 billion by 2028, exhibiting a CAGR of 13.2% during the forecast period. [1]
  • Our current findings suggest that the market experienced significant growth of 10.6% in 2020, and will register a market value of USD 3.04 billion in 2021. [1]
  • With 13% CAGR, Network Security Market Size Worth USD 53.11 Billion in 2029 Pune, India, April 28, 2024 The global network security market size was valued at USD 20.30 billion in 2021 and reached. [1]

Social Media Monitoring Software Statistics

  • Meltwater led the global social media analytics and monitoring software industry in 2021 with a market share of 46.58 percent, followed by Netvibes and GetSocial who had market shares of 19.53 and 13.56 percent, respectively. [6]

Social Media Monitoring Latest Statistics

  • TikTok is the fastest growing social network with a staggering105% user growth ratein the US over the past two years. [2]
  • Instagram sits in second place (78%). [2]
  • Facebook is responsible fora quarter of(25%) versus Google (28.9%), Amazon (10.3%) and others (35.6%). [2]
  • Instagram dominates social streaming services in terms of engagement . [2]
  • Engagement rates on Instagram are approximately more thansix times higherthan those on Facebook (0.83% to 0.13%). [2]
  • Instagram Stories (83%) and grid posts (93%). [2]
  • Uses of the “#ad” tag on Instagramdecreased 17% over the past yearamong influencers. [2]
  • 44% of usersshop for products on Instagram weekly . [2]
  • Linkedin ad revenue recently exceeded$1 billion in 2021, growing by 37% while organic session engagement grew by a record 22%. [2]
  • the platform daily (versus 48.5% that log in monthly). [2]
  • LinkedIn has one of the highestearning and most educated bases on social media —51% college educatedwith half of users earning more than $75,000 annually. [2]
  • earn53% more engagementand twice the CTR of employee. [2]
  • 52% of Twitter usersuse the platform daily (versus 84% that use it weekly). [2]
  • Twitter’s US advertising revenue totaled $647 million in Q3 2021, anincrease of 51% YoY(and up 98% from the previous quarter). [2]
  • Shoppers on Pinterest have85% larger shopping cartsthan buyers on other platforms. [2]
  • According to the platform themselves,7 in 10 Pinnerssay that Pinterest is their go to place to find products or services they can trust. [2]
  • are40% more likelyto say they love shopping. [2]
  • 62% of TikTok userssay that platform specific branded content is the best way to connect to customers. [2]
  • 39% of Gen Z consumerssay that their purchasing decisions are influenced directly by what they see on TikTok. [2]
  • TikTok sawthe largest increasein planned new platform investment for brands in 2024 (84%) versus YouTube (66%) and Instagram (64%). [2]
  • Influencers withless than 5k followerssee the highest engagement rates on TikTok (17.9%) vs macro influencers with up to 1 million followers (13.48%). [2]
  • Social media recently overtook paid search as an advertising channel,growing 25% YoYand exceeding $137 billion. [2]
  • Social media usersoverwhelmingly trust other usersas their “preferred” form of influencer, most likely to buy from them based on a product recommendation (37%) versus celebrities (7%). [2]
  • Privacy and data protection are “extremely impactful” and important to52% of social media users. [2]
  • When you respond on social media to consumers, they’re 21% more likely to purchase from you. [3]
  • Unfortunately, in 2015 only 17% of companies had integrated customer data across their entire organization, making it difficult to take full advantage of any social media monitoring. [4]
  • Some 55% of parents say they limit the amount of time or times of day their teen can be online. [9]
  • 61% of parents say they have ever checked which websites their teen visits. [9]
  • 60% have ever checked their teen’s social media profiles. [9]
  • 56% have ever friended or followed their teen on Facebook, Twitter or some other social media platform. [9]
  • 48% have ever looked through their teen’s phone call records or text messages. [9]
  • In addition, nearly half (48%). [9]
  • For instance, the new survey results show 39% of parents report using parental controls for blocking, filtering or monitoring their teen’s online activities. [9]
  • 16% use parental controls to restrict their teen’s use of his or her cellphone. [9]
  • 16% use monitoring tools on their teen’s cellphone to track their location. [9]
  • Specifically 94% of parents say they have ever talked with their teen about what is appropriate for them to share online,with 40% doing so frequently. [9]
  • 95% have ever talked with their teen about appropriate content for them to view online, with 39% doing so frequently. [9]
  • 95% have ever talked with their teen about appropriate media to consume , with 36% doing so frequently. [9]
  • 92% of parents have ever spoken with their teen about their online behavior towards others, with 36% doing so frequently. [9]
  • Similarly, the expected value of the network statistics \)\) can be estimated as $$\begin{aligned} \hat{\varvec{s}}_t = \frac{1}{z}\sum _{n=0}^{z. [10]
  • According to Page and Crosier , the chart is approximately optimal if \. [10]
  • In practice, the in control parameters \and \are usually unknown and therefore have to be estimated. [10]
  • The day ahead forecast and 95% prediction interval were based on an autoregressive integrated moving average model using the “forecast” package in R version 3.1.0. [11]
  • The 30 day forecasts and 95% prediction intervals were based on an autoregressive integrated moving average model using the “forecast” package in R version 3.1.0. [11]
  • Predicted shocks for World Suicide… Figure 4. [11]
  • Predicted shocks for World Suicide Prevention Day and National Depression Screening Day in… Figure 4. [11]
  • For instance, according to Internet World Stats, the number of Facebook users is likely to reach around 2.22 billion globally in 2020. [5]
  • For example, Facebook, Inc. reported in March 2020 that messaging in its platforms has increased by over 50%. [5]
  • Furthermore, according to Twitter, every 45 milliseconds coronavirus tweets are shared and #coronavirus has become one of the trending hashtags of 2020. [5]
  • According to Ipsos, the impact of the COVID 19 pandemic is becoming a popular topic with over 24 million posts in the month of January and February. [5]
  • According to a survey conducted by IT web in 2018, social media data breaches accounted for approximately 58% of global data breaches. [5]
  • Available to download in PNG, PDF, XLS format 33% off until Jun 30th. [6]
  • Mention analyzed over 1 billion social mentions from the past two years, and in their analysis they found that 91 percent of mentions come from people with fewer than 500 followers. [7]
  • And these are potential brand advocates—only 6 percent of the mentions in this study were deemed overtly negative. [7]
  • Visual content came in second. [7]
  • According to Lithium, 53 percent of users who tweet at a brand expect a response within the hour. [7]
  • The percentage increases to 72 percent for those with a complaint. [7]
  • According to Social Bakers, 87 percent of a Facebook page’s interactions happen on photo posts. [7]
  • No other content type receives more than 4 percent of interactions. [7]
  • Certainly, Facebook pages are already embracing photos as posts 75 percent of page updates are photos. [7]
  • Male users between 25 and 34 years of age constitute the largest proportion (19%). [8]
  • 98.5% of users access Facebook via mobile devices. [8]
  • 70% of US adults use Facebook each day. [8]
  • According to Facebook, the potential target audience that can be reached by means of ads on the platform are 2.28 million. [8]
  • Facebook is used on average by31%for local news. [8]
  • The average Facebook page post engagement rate is currently the highest (0.45%). [8]
  • Just over 17% of Facebook’s active users access the platform via their desktop. [8]
  • More than 56% of its advertising audience is male. [8]
  • As of October 2021, about 61% of Facebook users were younger than 35. [8]
  • Nearly 20% of US adults have bought a product by means of Facebook. [8]
  • About 66% of Facebook users across the world visit the page of a local business at least once a week. [8]
  • for Facebook ads is 0.9%. [8]
  • The average conversion rate for Facebook ads is 9.21%. [8]
  • It’s predicted that by 2024, there will be close to 1.2 billion Instagram users. [8]
  • About 40% of Americans use Instagram. [8]
  • The majority of adult users in the United States (59%). [8]
  • Nearly 40% of adult users in the United States use Instagram several times per day. [8]
  • Photo posts are still the most common type of content, with videos posts making up nearly 20% of all main feed posts and carousel posts adding up to just over 17%. [8]
  • Just over 50% of its advertising audience is male. [8]
  • fewer than 10,000 followers have the best engagement rate (1.11%). [8]
  • The engagement rates for business accounts with 10,000 100,000 followers and 100,000+ followers are 0.93% and 0.76% respectively. [8]
  • Just over 11% of US adults have bought a product by means of Instagram. [8]
  • 90% of people on Instagram follow at least one business. [8]
  • ( About 66% of users say that Instagram helps them to interact with brands. [8]
  • ( About 11% of US adults have indicated that they regularly get news via Instagram. [8]
  • Nearly 90% of people have revealed that an influencer has motivated them to make a purchase via Instagram. [8]
  • Over 80% of people rely on Instagram for researching services and products. [8]
  • The estimated daily time per visitor is12 minutes and 34 seconds, which is significantly longer than many of the other social media sites. [8]
  • Almost 5.5% of the globe’s population use Twitter. [8]
  • 47% of Twitter users prefer brands that are culturally engaged. [8]
  • ( Tweets that include hashtags get 100% more engagement. [8]
  • More than 40% of Twitter users have a college degree. [8]
  • In 2024, 38% of brands plan on increasing their investment in Twitter, while 36% plan on maintaining it. [8]
  • ( As of March 2021, only5.7%of LinkedIn users in the United States accessed its app more than two to three times per month. [8]
  • ( LinkedIn pages with complete info get 30% more weekly views. [8]
  • ( As of October 2021, 56.6% of LinkedIn audiences were male while 43.4% were female. [8]
  • According to Facebook’s data, the platform had an average of 1.93 billion daily active users in September 2021. [0]
  • With regards to Facebook’s monthly active users , this number reached 2.91 billion in September, 2021, a yearover year increase of 6%. [0]
  • eMarketer predicted in December, 2020 that Facebook will continue to be the dominating social network for the next four years, till the end of 2024. [0]
  • 83% of adult social media users in the US report that they visit Facebook in a typical week, with only YouTube (68%) and Instagram (52%). [0]
  • According to Alexa, Facebook is the 7th most popular website across the globe, with an estimated daily time per visitor of 17 minutes and 44 seconds. [0]
  • In Q3 2021, the company generated $28.276 billion from advertising, a 33% increase yearon. [0]
  • In the year ended 31 December 2020, the company generated more than $84 billion in ad revenue, a yearover year increase of 21%. [0]
  • According to the Reuters Institute Digital News Report 2021, Facebook and other social media groups are used on average by 32% for local news. [0]
  • 22% of UK respondents believe that social media is best for news about local crime, 14% for local politics news, 12% about Covid 19, 26% for things to do, 6% for the weather, and 11% for local jobs. [0]
  • The Reuters Institute Digital News Report also indicates that only 24% trust the news they see in social media, compared to 34% who trust the news they find in search, and 44% who trust news overall. [0]
  • 50% trust the news sources they personally use. [0]
  • 28% of respondents believe that Facebook is the most misleading for Covid misinformation. [0]
  • The average Facebook page post engagement rate is currently the highest (0.29%). [0]
  • According to Statista, as of the third quarter of 2021, Twitter boasted 211 million monetizable daily active users. [0]
  • eMarketer predicts that Twitter’s user base will increase by 2.0% in 2024. [0]
  • In 2024, it is anticipated that this growth will be slightly lower at 1.8%. [0]
  • 😭 emoji was the most tweeted emoji in 2021, according to Twitter. [0]
  • According to Alexa, the estimated daily time per visitor is 12 minutes and 34 seconds, which is down slightly on 2020’s figures. [0]
  • According to a forecast from October 2020, it is predicted that Instagram will have almost 1.2 billion users in 2024. [0]
  • The average monthly growth in Instagram business accounts followers is up by 1.69%, according to the averages for Q3 2021. [0]
  • According to Alexa, Instagram is only the #23 most popular website across the globe, with an estimated daily time per visitor of just over 9 minutes. [0]
  • According to Locowise, photo posts are still the most common type of content on Instagram (62.7%). [0]
  • For posts published by Instagram business accounts, the average engagement rate is less than 1%, according to the averages for Q3 2021. [0]
  • Carousel posts have the highest engagement rate (1.08%), while video posts have the lowest rate (0.61%). [0]
  • The average engagement rate for photo posts is 0.81%. [0]
  • According to their figures, the average Instagram engagement rate for business accounts with fewer than 10,000 followers was the highest at 1.11%. [0]
  • Business accounts with 10,000 100,000 followers had an engagement rate of 0.93%, while those accounts with over 100,000 followers had an engagement rate of 0.76%. [0]
  • Surprisingly, Instagram is more popular among men than women in the 1334 age group, according to Statista’s data and data published in Facebook’s self. [0]
  • The difference is particularly noticeable with 18–24year olds, where 13.1% of females use the platform, compared to 13.9% of males. [0]
  • In other words, it is the place where Instagram reaches the biggest percentage of a population with a percentage reach of 92%. [0]
  • According to Facebook, the potential audience that can be reached using adverts on Instagram is more than 1.39 billion. [0]
  • According to YouTube’s own statistics , YouTube has 2.29 billion active users, and every day people watch more than a billion hours of video and generate billions of views. [0]
  • Their statistics also revealed that more than 70% of YouTube’s views are from mobile. [0]
  • In 2021, Data Driven Investor estimated that the number of YouTube channels with over 1 million subscribers is approximately 23,000. [0]
  • The estimated daily time on YouTube per visitor is 19 minutes and 29 seconds. [0]
  • With regards to its ad audience, there is no real difference, but males make up a slightly bigger percentage of its total advertising audience at 54.2%. [0]
  • With regards to the share of YouTube’s advertising audience by age group, 21.2% fall into the 25. [0]
  • In 2020, the top search queries on YouTube in the US included pewdiepie, asmr, music, markiplier, old town road, and billie eilish according to AHRefs. [0]
  • In fact, according to Statista, 67% of US internet users who are older than 56 indicated that they use YouTube. [0]
  • In the first half of 2020, the total daily live streams on the platform increased by 45% compared to the same period the previous year, according to internal YouTube data. [0]
  • Almost 60% of livestream viewers reported that watching live streams helped them to feel connected to something larger than themselves. [0]
  • New channels trying to grow an audience on the platform increased by a whopping 95% in 2020, according to internal YouTube data. [0]
  • The results revealed that almost half of the participants (47%). [0]
  • The same study found that nearly half of viewers were open to watching content from virtual creators, while 58% were open to viewing digital content made by creators of any age. [0]
  • Just over 70% of participants who participated in an online survey indicated that in 2020 they relied on YouTube to keep fit or exercise, while 82% have used the platform during this time to learn to do things by themselves. [0]
  • According to the online study completed by Ipsos MORI, 54% of the participants watched funny creators or content online to help them deal with challenging moments. [0]
  • According to LinkedIn’s own statistics, LinkedIn is the world’s largest professional network, with nearly 800 million users in more than 200 countries and territories. [0]
  • Total monthly active LinkedIn users are estimated to be much lower at only 310 million, although this figure dates back to 2019. [0]
  • Only 40% of LinkedIn users visit the site on a daily basis. [0]
  • According to Alexa, the estimated daily time on LinkedIn per visitor is 11 minutes and 10 seconds. [0]
  • A Statista survey of global LinkedIn audiences by gender found that as of 2021, 57% of LinkedIn audiences were male while almost 43% were female. [0]
  • The largest age group using LinkedIn worldwide is adults aged between 25 34 at 60%. [0]
  • The 18 to 24 age group follows at 20%. [0]
  • According to their own data, you can get 15 times more content impressions than with job postings. [0]
  • Moreover, they also get a +7% higher win rate when closing deals. [0]
  • The majority of LinkedIn users (57%). [0]
  • According to SimilarWeb, LinkedIn gets 71% direct traffic and 23.49% from search (of which 99.55% is organic). [0]
  • Only about 2% is via referrals. [0]
  • The average visit duration is shorter than 8 minutes, according to SimilarWeb. [0]
  • As of October 2021, Pinterest was ranked as the 14th biggest social network across the globe, according to WeAreSocial and Hootsuite’s Digital Trends October 2021. [0]
  • In fact, as of October 2021, more than 77% of Pinterest users identified as female. [0]
  • Just over 15% identified as male, while 8.4% preferred not to specify. [0]
  • Though, in a recent blog post, the platform’s global Head of Business Marketing stated that more men are starting to join Pinterest and, in 2020, this number increased by almost 50%. [0]
  • In 2020, it was reported that Pinterest had 2,545 full time employees, an increase of nearly 19% from the previous year. [0]
  • The majority of US Pinterest users (40%). [0]
  • While in the United Kingdom, 31% of millennials with a household income of more than ÂŁ100K are on the platform. [0]
  • According to SimilarWeb, the average visit duration is just over 5 minutes for the period between September and November 2021. [0]
  • SimilarWeb also found that the majority of the platform’s traffic (64.15%). [0]
  • Referrals make up less than 1.5% of its traffic. [0]
  • In fact, according to Pinterest, more than 200 billion ideas had already been pinned by December 2019. [0]
  • More specifically, in the United Kingdom, 61% of Pinners have indicated that when they start a new project, they go to Pinterest, with almost half of UK Pinners having discovered new brands or products via the platform. [0]
  • According to Statista, US TikTok users average 858 minutes per month on the app. [0]
  • The vast majority (79%). [0]
  • According to the platform’s official statistics, 90% of its users use the app numerous times per day. [0]
  • Male TikTok users only add up to 39% of the platform’s user base. [0]
  • Though, according to WeAreSocial and Hootsuite’s Digital Trends October 2021, 56.1% of TikTok’s audience is female and 43.9% is male. [0]
  • As of Q3 2021, the app had approximately 306 million daily active users, an increase of 23% YoY. [0]
  • According to the 2020 Piper Sandler survey reported by MarketingCharts, 36% of teens in their survey listed Snapchat as their favorite social platform in early that year. [0]
  • Instagram was in the second spot, with 31% of teens citing it as their favorite platform. [0]
  • It was the third most popular social platform for 13% of those surveyed. [0]
  • Twitter and Facebook got only 4% of the votes respectively. [0]
  • 35% of the teen respondents favored Snapchat, 30% TikTok, and 22% Instagram. [0]
  • Support for Twitter and Facebook halved to 2% each. [0]
  • According to Statista, 77% of Snapchat users in the UK are aged between 18 and 24. [0]
  • Statista reports that, as of October 2021, 54.4% of users were female, and 44.6% were male. [0]
  • Revenue increased 57% to $1,067 million in Q3 2021, compared to the prior year. [0]
  • This wasn’t enough to make Snapchat profitable, however, although the Net loss improved 64% to $million in Q3 2021. [0]
  • 88% of teens have seen someone be mean or cruel to another person on a social networking site. [12]
  • The number of sexual assault cases related to social media sites has increased by 300%. [12]
  • 12% of teens say they witnessed unpleasant behavior “frequently” on social networking sites. [12]
  • 55% of parents of 12year olds said their child was on Facebook and 76% said they helped their child gain access. [12]
  • 15% of teens say they were the target of online cruelty. [12]
  • 41% of teens had a negative experience as a result of using a social networking site. [12]
  • 22% of teens lost their friendship with someone due to actions on social media sites. [12]
  • 13% had an experienced a problem with their parents because of social media sites. [12]
  • 8% were involved in a physical fight with someone else because of something posted on a social networking site. [12]
  • 25% of teens had experienced a faceto face argument or confrontation as a result of posts on Facebook. [12]
  • 62% of parents of teens ages 13 14 are “friends” with their child. [12]
  • 6% have gotten in trouble at school because of postings on a social networking site. [12]
  • 29% of Internet sex crime relationships were initiated on a social networking site. [12]
  • In 26% of online sex crimes against minors, offenders disseminated information and/or pictures of the victim through the victim’s personal social networking site. [12]
  • 67% of teenagers say they know how to hide what they do online from their parents. [12]
  • 43% of teens say they would change their online behavior if they knew thattheir parents were watching them. [12]
  • 39% think their online activity is private from everyone, including parents. [12]
  • 20% of kids think their parents have no idea. [12]
  • 55% of teens have given out personal information to someone they don‘t know,including photos and physical descriptions. [12]
  • 60% created profiles or personal sites. [12]
  • Approximately 20% of teens update their sites or profiles at least once a day. [12]
  • 64% of teens upload photos to social media sites. [12]
  • 42% of teens are creating characters, avatars, such as Meez, or anime to express themselves across their personal profiles. [12]
  • 33% of of all Internet initiated sex crimes involved social networking sites. [12]
  • 24% of social network users say they are not at all confident in their ability to use privacy settings. [12]
  • 81% of online 9 17 year olds say that they visited a social networking website within the past 3 months. [12]
  • 71% of online 9 17 year olds visit these sites at least weekly. [12]
  • This was true of 81% of Internet initiated crimes involving a social networking site. [12]
  • 38% of Facebook users in the last year were under the age of 13. [12]
  • More than 25% of Facebook users last year were under the age of 10. [12]
  • Only 18% of parents with children under 10 on Facebook are actually “friends” with their child on the site. [12]
  • Only 10% of parents of children aged 10 and under had frank talks about appropriate online behavior and threats. [12]
  • Of the active adult users of Facebook, 66% reported they did not know privacy controls existed on Facebook. [12]
  • 29% have been stalked or contacted by a stranger or someone they don’t know. [12]
  • 24% have had private or embarrassing info made public without their permission. [12]
  • 43% of teens say they would change their online behavior if they knew that their parents were watching them. [12]
  • 39% of tweens and teens think their online activity is private from everyone, including parents. [12]
  • 20% of kids think their parents have no idea what they’re doing online. [12]
  • 85% of parents with teenage children ages 13 17 report that their child have a social networking profile. [12]
  • 22% of teenagers log on to their favorite social media site more than 10 times a day. [12]
  • Media Monitoring Tools Market to Register 13.2% CAGR till 2028; Rapidly Increasing Usage of Social Media to Stoke Market Growth. [1]
  • According to the data published by the Internet World Stats, the rate of internet penetration rate as of the first quarter of 2021 is registered at 64.7%. [1]
  • Market Registered 10.6% Growth in 2020 Backed by High Traffic on Social Media Social Media had been flooded with users during the lockdowns enforced by governments worldwide for restraining the spread of the COVID. [1]
  • According to the data presented by Data Reportal in 2020, the total number of internet users worldwide has reached 4.57 billion, with over 50% of the population using social media websites and applications. [1]
  • The region comprises more than 50% of the active users’ base on social media, which is a great opportunity for brands to directly interact with their potential customers. [1]
  • With 12.1% CAGR, Talent Management Software Market Size Worth USD 17.66 Billion in 2029 Pune, India, April 28, 2024. [1]

I know you want to use Social Media Monitoring Software, thus we made this list of best Social Media Monitoring Software. We also wrote about how to learn Social Media Monitoring Software and how to install Social Media Monitoring Software. Recently we wrote how to uninstall Social Media Monitoring Software for newbie users. Don’t forgot to check latest Social Media Monitoring statistics of 2024.

Reference

  1. influencermarketinghub – https://influencermarketinghub.com/social-media-statistics/.
  2. globenewswire – https://www.globenewswire.com/news-release/2021/04/21/2213842/0/en/Media-Monitoring-Tools-Market-to-Register-13-2-CAGR-till-2028-Rapidly-Increasing-Usage-of-Social-Media-to-Stoke-Market-Growth-Fortune-Business-Insights.html.
  3. sproutsocial – https://sproutsocial.com/insights/social-media-statistics/.
  4. sproutsocial – https://sproutsocial.com/insights/social-media-monitoring/.
  5. salesforce – https://www.salesforce.com/products/marketing-cloud/best-practices/social-media-monitoring/.
  6. fortunebusinessinsights – https://www.fortunebusinessinsights.com/media-monitoring-tools-market-104157.
  7. statista – https://www.statista.com/statistics/1258554/social-media-analytics-monitoring-software-market-share-technology-worldwide/.
  8. buffer – https://buffer.com/resources/social-media-stats-you-need-to-know/.
  9. influencermarketinghub – https://influencermarketinghub.com/social-media-statistics-2024/.
  10. pewresearch – https://www.pewresearch.org/internet/2016/01/07/parents-teens-and-digital-monitoring/.
  11. springer – https://link.springer.com/article/10.1007/s10260-021-00589-z.
  12. nih – https://pubmed.ncbi.nlm.nih.gov/27707822/.
  13. guardchild – https://www.guardchild.com/social-media-statistics-2/.

How Useful is Social Media Monitoring

One of the most significant advantages of social media monitoring is its ability to provide real-time insights into consumer behavior and preferences. By tracking social media conversations, businesses can gain valuable insights into what customers are saying about their products or services. This real-time feedback allows companies to quickly identify and address any issues or concerns, ultimately improving customer satisfaction and loyalty.

Furthermore, social media monitoring plays a crucial role in brand reputation management. By actively monitoring social media platforms, businesses can respond promptly to any negative comments or reviews, mitigating potential damage to their reputation. This proactive approach not only demonstrates a commitment to customer service but also helps build trust and credibility among consumers.

In addition to tracking brand mentions and sentiment, social media monitoring can also be used to identify emerging trends and opportunities. By analyzing social media conversations, businesses can gain valuable insights into market trends, competitor strategies, and customer preferences. This data-driven approach can inform decision-making and help businesses stay ahead of the curve in an increasingly competitive marketplace.

For individuals, social media monitoring offers a way to stay informed and connected with friends, family, and current events. By following trending topics and hashtags, individuals can engage in discussions, share thoughts and opinions, and stay updated on the latest news and trends. Social media monitoring can also be used as a tool to foster meaningful connections and build relationships with like-minded individuals.

Despite the numerous advantages of social media monitoring, it is essential to recognize its limitations and potential pitfalls. One of the most significant concerns surrounding social media monitoring is the issue of privacy. As social media platforms continue to collect and analyze vast amounts of data, individuals may feel uneasy about the extent to which their personal information is being monitored and potentially exploited.

Furthermore, the reliance on social media monitoring as a primary source of information can lead to biased or incomplete insights. It is essential for businesses and individuals to validate the data obtained through social media monitoring with other sources to ensure accuracy and reliability.

In conclusion, social media monitoring has proven to be a valuable tool for businesses and individuals alike. It provides real-time insights into consumer behavior, brand reputation management, and market trends. However, it is crucial to balance the benefits of social media monitoring with respect for privacy and data accuracy. By leveraging the power of social media monitoring responsibly, businesses and individuals can harness its full potential to inform decision-making, drive engagement, and stay connected in an ever-evolving digital landscape.

In Conclusion

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