Social Network Platforms Statistics 2024 - Everything You Need to Know

Are you looking to add Social Network Platforms to your arsenal of tools? Maybe for your business or personal use only, whatever it is – it’s always a good idea to know more about the most important Social Network Platforms statistics of 2024.

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How much of an impact will Social Network Platforms have on your day-to-day? or the day-to-day of your business? Should you invest in Social Network Platforms? We will answer all your Social Network Platforms related questions here.

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On this page, you’ll learn about the following:

Best Social Network Platforms Statistics

Best Social Network Platforms Statistics

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Social Network Platforms Usage Statistics

In regards to social media usage by device, 99% of people in the world access networks on a mobile device. ^[0]
85% of Pinterest usage occurs on mobile apps. ^[1]
In the US adblocking usage is 37% on laptops and 15% on mobile, as consumers are tired of being hammered with pop. ^[2]

Social Network Platforms Market Statistics

An original record of the US market size was 5% in 2005, growth in the US took just under 6 years to penetrate 50% of America’s population in 2011. ^[0]
According to StatCounter, the current mobile vs. desktop market share worldwide is weighted more towards mobile, with 55.89% of people accessing the internet on a feature or smartphone. ^[0]
Despite gloom and doom, Facebook remainsthe most used platform by marketersworldwide (93%). ^[3]
Based on projections,over 50% of marketersgot on board with LinkedIn in 2021 16.2% of LinkedIn usersuse. ^[3]
“#DigitalMarketing” (47%) is the most popular marketing hashtag among #ContentMarketing Tweets, followed by “#SEO” (40%) and “#marketing” (37%). ^[3]
In Q1 2021, marketersspent 60% moreon Facebook and Instagram ads versus Q1 2020. ^[3]
Retargeting ads are the most used among marketers, with77% of B2B and B2C. ^[3]
73% of marketers believe that their efforts through social media marketing have been “somewhat effective” or “very effective” for their business. ^[4]
71% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends and family. ^[4]
73% of marketers believe that social media marketing has been “somewhat effective” or “very effective” for their business. ^[4]
90% of Instagram users follow a business 2 in 3 people say that Instagram helps them to connect with brands 50% of people are more interested in a brand after seeing an ad on Instagram Looking for even more Instagram marketing stats?. ^[5]
85% of marketersrate short form videos as the most effective type of social media content. ^[6]
Facebook Stories has 81% of brandsprefer video marketing on Facebook. ^[6]
In 2024,58% of marketersplan to leverage Instagram Reels. ^[6]
73% of marketers favor Instagram for influencer marketing. ^[6]
According to HubSpot, 79% of marketers will continue investing in Twitter Spaces in 2024. ^[6]
According to HubSpot, 44% of marketers plan to leverage YouTube for the first time in 2024. ^[6]
71% of smalltomid sized businesses use social media to market themselves, and of those who do so, 52% post at least daily. ^[6]
In a 2021 HubSpot Blog poll of 1,000+ global marketing professionals, 79% of marketers report buying paid advertising on social media. ^[7]
According the same poll, 85% of marketers rank shortform videos as the most effective type of social media content in 2021 64% of marketers plan to invest more in short form video in 2024. ^[7]
82% of marketers repurpose content across various social media channels. ^[7]
83% of marketers believe the quality of social media posts is more important than the quantity. ^[7]
In a 2021 HubSpot Blog poll, 79% of marketers report buying paid advertising on Facebook. ^[7]
According to the same poll, more than 50% of marketers plan on increasing their investments in Facebook, YouTube, and TikTok in 2024. ^[7]
Facebook ads are used by 70% of marketers, and there were 10 million active advertisers on the platform in Q3 2021. ^[7]
81% of businesses prefer video marketing on Facebook. ^[7]
In a HubSpot Blog poll of 1,000+ global marketers, 79% of marketers plan to continue investing in Twitter Spaces in 2024. ^[7]
In a 2021 HubSpot Blog poll, 58% of marketers plan to leverage Instagram Reels in 2024. ^[7]
98% of marketers say Instagram is the most influential platform for influencer marketing, which is 44% higher than Facebook. ^[7]
In a 2021 HubSpot Blog poll of 1,000+ global marketers, 73% of marketers prefer Instagram for influencer marketing. ^[7]
In a 2021 HubSpot Blog poll of 1,000+ global marketers, 44% of marketers plan to leverage YouTube for the first time in 2024. ^[7]
54% of all people want marketers to put out more video content, and this is an excellent place to begin. ^[7]
In a 2021 HubSpot Blog poll of 1,000+ global marketers, 61% of marketers plan to increase their investment in TikTok marketing in 2024. ^[7]
73% of marketers believe that their efforts through social media marketing have been “somewhat effective” or “very effective” for their business. ^[7]
88% of businesses with more than 100 employees use twitter for marketing purposes. ^[8]
128 million followers Justin Bieber 114 million followers Katy Perry 109 million followers 67% of B2B businesses are using Twitter as a digital marketing tool. ^[9]
87.1% of U.S. marketers use Facebook 57% of the brands feel Facebook stories effectively promote their products. ^[1]
93% of all social media marketers use Facebook ads. ^[1]
84% of video marketers use Facebook to promote their videos. ^[1]
96% of B2C marketers and 91% of B2B marketers use Facebook. ^[1]
58% of marketers are planning to leverage reels in 2024. ^[1]
73% of marketers are in favor of Instagram for influencer marketing. ^[1]
Instagram marketers spend 69% of their budget on influencer marketing on Instagram. ^[1]
79% of marketers have continued leveraging Twitter Spaces. ^[1]
67% of B2B businesses use Twitter as their marketing tool. ^[1]
98% of marketers on LinkedIn agree that personalization helps advance customer relationships. ^[1]
45% of marketers have gained customers through LinkedIn. ^[1]
89% of B2B marketers rely on LinkedIn for lead generation. ^[1]
62% of B2B marketers generate leads on LinkedIn successfully, over double the next. ^[1]
LinkedIn is generating revenue for 38% of B2B marketers. ^[1]
97% of B2B marketers use LinkedIn to help drive their content marketing strategy. ^[1]
92% of B2B marketers have LinkedIn included in their digital marketing mix. ^[1]
Lead Gen forms on LinkedIn have reduced the cost per lead for 90% of B2B marketers. ^[1]
32.7% of U.S. marketers are on Snapchat. ^[1]
The State of Influencer Marketing 2020 found that 66% of marketers plan to increase their influencer marketing budgets, this area of marketing is becoming the fastest growing channel for brands, beating organic search, paid search and email marketing. ^[2]
57% of Fashion and Beauty Companies Engage in Influencer Marketing Fashion and beauty are industries that rely heavily on influencer marketing, as organic growth for brands has become more challenging without advertising and amplification. ^[2]
In this sector, 57% of companies now use influencers as part of their marketing mix, while 21% are planning to add this to their strategy in the coming year. ^[2]
Many budgets for influencer marketing are on the rise, with 19% of marketers expected to invest an average of followed by 18% spending $100,000 to $500,000 in multifaceted campaigns. ^[2]

Social Network Platforms Adoption Statistics

There was a similar story for the adoption of smartphone use also, doubling to almost 42% in the same period. ^[0]
When Pew Research Center began tracking social media adoption in 2005, just 5% of American adults used at least one of these platforms. ^[10]

Social Network Platforms Latest Statistics

Analysis from Kepios shows that there are 4.65 billion social media users around the world in April 2024, equating to 58.7 percent of the total global population. ^[11]
That equates to annualised growth of 7.5 percent, at an average rate of more than 10 new users every single second. ^[11]
For context, the latest data suggest that the number of social media users around the world now equates to more than 75 percent of the eligible global population. ^[11]
Assuming that people sleep for between 7 and 8 hours per day, these latest figures suggest that people spend roughly 15 percent of their waking lives using social media. ^[11]
The average social media user engages withan average of 6.6 various social media platforms The social media growth rate since 2015 is an average of12.5%yearover. ^[0]
However, growth is on the decline with 2019 2020 data revealing a9.2%growth rate. ^[0]
By region, social media growth in 2019 2020 is led by Asia+16.98%, Africa+13.92%, South America+8.00%, North America+6.96%, Europe+4.32%, and Australasia+4.9%. ^[0]
internet users are on social media; however, a titanic85%of mobile internet users are active on networks. ^[0]
Out of4.48 billionsocial media users,99%access websites or apps through a mobile device, with only1.32%accessing platforms exclusively via desktop. ^[0]
72.3%of the total US population actively use social media, totaling a number of240 millionpeople. ^[0]
In the US,54%of social media users are female, while the remaining 46% are male, compared with a global average of 45.6% for female, and 54.4% for male. ^[0]
Popular platforms like Facebook have over 65.86% of their monthly users logging in to use social media daily. ^[0]
The current percentage of people using social media is 56.8% of the world’s total population. ^[0]
However, when we look into platform penetration rates from people in eligible audiences, 93.33% of 4.8 billion global internet users and 85% of 5.27 billion mobile phone users are on social media. ^[0]
4.48 billionpeople use social media worldwide, according to platform reports on the current number of active users 56.8%of the world. ^[0]
’s population is active on social media when looking at eligible audiences aged 13+ years, rising to 82% in North America. ^[0]
Out of7.87billion people in the world,56.8%of. ^[0]
Out of5.27billion unique mobile phone users,85%are active users. ^[0]
Out of4.48billion social media users,99%access the websites or apps through a mobile device. ^[0]
has is 8.4 worldwide, up 75% from 4.8 accounts in 2014. ^[0]
The growth in the number of accounts per person is up75%from4.8 accounts per person in 2014 to 8.4 in 2020. ^[0]
40% of all internet users worldwide use social media for work purposes. ^[0]
In the U.S., only 27% of people actively use social media in their jobs, compared with the highest by country in Indonesia at 65%, or the lowest at 13% in Israel. ^[0]
India47%of people use it for work. ^[0]
Canada31%of people use it for work. ^[0]
Australia30%of people use it for work. ^[0]
USA27%of people use it for work. ^[0]
UK27%of people use it for work. ^[0]
The current global average gender split of social media users is 54% men versus 46% women. ^[0]
However, in the US, women are the leading user base; 76% of all female internet users have social network accounts compared with 72% of all men. ^[0]
North America54%female vs.46%male users South America52%female vs.48%male users Western Europe50%female vs.50%male users Southern Africa52%female vs.48%male users Southern Asia27%female vs.73%male users. ^[0]
Oceania53%female vs.47%male users Which gender uses social media more by platform?. ^[0]
In 2021, there are 4.48 billion people actively using social media in the world, and this is an increase of 13.13% yearon year from 3.69 billion in 2020. ^[0]
Back in 2015, there were only 2.07 billion users – that’s an overall increase in users of 115.59% in just six years. ^[0]
20203.960 billion active users(+13.7%) 20193.484 billion active users(+9.2%) 20183.196 billion active users(+9.0%) 20172.796 billion active users(+21%) 20162.307 billion active users(+11%). ^[0]
According to Keipo’s analysis, the country with the most significant social media growth in 2019 2020 was India, with 130 million new users joining platforms – equivalent to 9.6% of their total population. ^[0]
Below, we have the top 20 social media growth rankings by country, representing the largest number of users, not percentage increase. ^[0]
The total number of people using social media grew by 9.2% between April 2019 and Jan 2020. ^[0]
When looking at the number of people growing by region, Europe had the slowest activation of new active users at 4.9%. ^[0]
Whereas Asia was the most considerable social media user base growth at 16.98%, followed by Africa increasing by 13.92% Social media growth by region 2019. ^[0]
According to Statista’s data from 2020, the most active country is the U.A.E., with 99% of its population using social media. ^[0]
The average penetration rate globally is 49%. ^[0]
When isolating the data to eligible users aged 13+, the average social media penetration rate is 63%. ^[0]
On average,49%of the world are active social media users, regardless of age. ^[0]
On average,63%of the world’s population aged 13+ are active on social media USAhas70%regardless of age,83%for. ^[0]
only those aged 13+ years UKhas66%regardless of age,79%for. ^[0]
only those aged 13+ years Canadahas67%regardless of age,77%for only those aged 13+ years Australiahas71%regardless of age,85%for. ^[0]
only those aged 13+ years Indiahas29%regardless of age,38%for only those aged 13+ years. ^[0]
In 2014 there was a median of 42% of people that accessed the internet occasionally, now this figure must be well over 65%, which was the last number recorded from the Pew study in 2017. ^[0]
According to platform statements, the number of social media users in the US is 240 million in 2020, meaning 72.3% of Americans are actively using sites monthly. ^[0]
The most popular platforms in the United States are YouTube at 81.9% and Facebook at 73.4% among internet users aged 16 to 64. ^[0]
72.3%of the total US population have social network accounts, regardless of age, totaling a number of231.47million people. ^[0]
66%of males The percentage of social media use versus the total population by race for the entire US population is 80%Hispanic. ^[0]
70% of the US population has active social media accounts, with a yearonyear growth rate of 3.1% from 2019. ^[0]
Key Statistics America’s social media growth rate between 2020 and 2021 was4.3%. ^[0]
A selection of surveys conducted by the Pew Research Center 2012 2019 shows the percentage of US adults who state they use the following apps on their phone or desktop. ^[0]
Use “Weekly” (%) Use “Daily” (%). ^[0]
Around 78% are solely accessing platforms from their mobile phone, compared with only 1.32% visiting their social networks via only their desktop. ^[0]
Only 41.36% of people now access the internet on desktop (leaving 2.74% on tablets). ^[0]
99%or4.43 billionsocial media users access networks using a mobile device 78%or2.97 billionusers access networks exclusively on their mobile phone. ^[0]
1.32%or50 millionexclusively access networks on a desktop. ^[0]
20%or760 millionusers use both desktop and mobile phones. ^[0]
There are3.50 billionsmartphones in the world, which means84.85%of smartphone owner’s access social media from their phones. ^[0]
TikTok is the fastest growing social network with a staggering105% user growth ratein the US over the past two years. ^[3]
Instagram sits in second place (78%). ^[3]
Facebook is responsible fora quarter of(25%) versus Google (28.9%), Amazon (10.3%) and others (35.6%). ^[3]
Instagram dominates social streaming services in terms of engagement . ^[3]
Engagement rates on Instagram are approximately more thansix times higherthan those on Facebook (0.83% to 0.13%). ^[3]
Instagram Stories (83%) and grid posts (93%). ^[3]
Uses of the “#ad” tag on Instagramdecreased 17% over the past yearamong influencers. ^[3]
44% of usersshop for products on Instagram weekly . ^[3]
Linkedin ad revenue recently exceeded$1 billion in 2021, growing by 37% while organic session engagement grew by a record 22%. ^[3]
the platform daily (versus 48.5% that log in monthly). ^[3]
LinkedIn has one of the highestearning and most educated bases on social media —51% college educatedwith half of users earning more than $75,000 annually. ^[3]
earn53% more engagementand twice the CTR of employee. ^[3]
52% of Twitter usersuse the platform daily (versus 84% that use it weekly). ^[3]
Twitter’s US advertising revenue totaled $647 million in Q3 2021, anincrease of 51% YoY(and up 98% from the previous quarter). ^[3]
Shoppers on Pinterest have85% larger shopping cartsthan buyers on other platforms. ^[3]
According to the platform themselves,7 in 10 Pinnerssay that Pinterest is their go to place to find products or services they can trust. ^[3]
are40% more likelyto say they love shopping. ^[3]
62% of TikTok userssay that platform specific branded content is the best way to connect to customers. ^[3]
39% of Gen Z consumerssay that their purchasing decisions are influenced directly by what they see on TikTok. ^[3]
TikTok sawthe largest increasein planned new platform investment for brands in 2024 (84%) versus YouTube (66%) and Instagram (64%). ^[3]
Influencers withless than 5k followerssee the highest engagement rates on TikTok (17.9%) vs macro influencers with up to 1 million followers (13.48%). ^[3]
Social media recently overtook paid search as an advertising channel,growing 25% YoYand exceeding $137 billion. ^[3]
Social media usersoverwhelmingly trust other usersas their “preferred” form of influencer, most likely to buy from them based on a product recommendation (37%) versus celebrities (7%). ^[3]
Privacy and data protection are “extremely impactful” and important to52% of social media users. ^[3]
By 2011 that share had risen to half of all Americans, and today 72% of the public uses some type of social media. ^[10]
1/10/2018 69% 2/7/2019 72% 2/8/2021 72% Pew Research Center. ^[10]
12/8/2005 16% 9% 5% 2% 8/31/2006 41% 6% 3% 0% 5/11/2008 60% 21% 7% 2% 8/10/2008 65% 27% 10% 3% 8/31/2008 68% 27% 9% 2% 12/4/2008. ^[10]
67% 30% 12% 2% 12/20/2008 59% 28% 8% 3% 4/19/2009 70% 42% 20% 5% 9/14/2009. ^[10]
67% 44% 21% 6% 12/27/2009 78% 47% 25% 8%. ^[10]
1/19/2010 76% 51% 26% 7% 5/30/2010 82% 53% 37% 11%. ^[10]
11/24/2010 74% 54% 33% 11% 11/28/2010 78% 54% 33% 14%. ^[10]
12/21/2010 76% 55% 36% 12% 5/22/2011 79% 61% 38% 14% 8/26/2011 82% 59% 36% 12%. ^[10]
2/19/2012 81% 64% 39% 16% 8/7/2012 88% 68% 48% 22% 5/19/2013 87% 72% 50% 24% 7/14/2013 87% 72% 49% 21%. ^[10]
9/30/2013 89% 74% 54% 27% 1/26/2014 84% 77% 52% 27%. ^[10]
11/6/2016 86% 80% 64% 34% 1/10/2018 88% 78% 64% 37% 2/7/2019 90% 82% 69% 40%. ^[10]
3/21/2005 5% 4% 12/8/2005 8% 7% 8/31/2006 9% 11% 5/11/2008 19% 21% 8/10/2008 21% 32%. ^[10]
54% 50% 53% 5/19/2013 60% 64% 61% 7/14/2013 56% 57% 9/30/2013 62% 58% 66% 1/26/2014 59% 61% 66% 7/12/2015 65% 56% 65% 11/6/2016 69% 63% 74% 1/10/2018 68% 69% 72% 2/7/2019 73% 69% 70% 2/8/2021 69% 77% 80% Pew Research Center. ^[10]
Men Women 3/21/2005 6% 4% 12/8/2005 10% 8% 8/31/2006 13% 10% 5/11/2008 21% 22% 8/10/2008 25% 27%. ^[10]
8/31/2008 25% 24% 12/4/2008 26% 29% 12/20/2008 25% 26% 4/19/2009 33% 38% 9/14/2009 36% 37% 12/27/2009 38% 45%. ^[10]
1/19/2010 39% 46% 5/30/2010 44% 52% 9/13/2010. ^[10]
11/28/2010 42% 50% 12/21/2010 44% 50% 5/22/2011 47% 54% 8/26/2011 50% 50%. ^[10]
2/19/2012 50% 56% 8/7/2012 54% 64%. ^[10]
50% 58% 5/19/2013 59% 63% 7/14/2013 57% 62% 9/30/2013. ^[10]
60% 66% 1/26/2014 60% 63% 7/12/2015 62% 68% 11/6/2016 66% 72% 1/10/2018 65% 73% 2/7/2019 65% 78% 2/8/2021 66% 78% Pew Research Center. ^[10]
3/21/2005 3% 6% 8% 7% 12/8/2005 5% 9% 9% 15% 8/31/2006 8% 16% 9% 10% 5/11/2008 23% 23% 19% 25%. ^[10]
8/10/2008 27% 28% 28% 30% 8/31/2008 22% 26% 33% 28% 12/4/2008. ^[10]
24% 34% 27% 35% 12/20/2008 26% 29% 27% 32% 4/19/2009 30% 39% 43% 47% 9/14/2009 32% 40% 43% 50% 12/27/2009 37% 43% 47% 53%. ^[10]
9/13/2010 38% 48% 54% 63% 11/24/2010 39% 46% 53% 57%. ^[10]
11/28/2010 40% 50% 50% 58% 12/21/2010 39% 52% 59% 60% 5/22/2011 42% 60% 56% 66% 8/26/2011 42% 54% 55% 64%. ^[10]
46% 58% 57% 68% 8/7/2012 55% 59% 61% 73%. ^[10]
48% 56% 60% 65% 5/19/2013 57% 63% 69% 68% 7/14/2013 52% 59% 63% 71% 9/30/2013 58% 64% 70% 73% 1/26/2014 58% 64% 67% 74% 7/12/2015 56% 69% 72% 78% 11/6/2016 60% 71% 73% 78%. ^[10]
68% 70% 83% 78% 2/8/2021 69% 76% 65% 78% Pew Research Center. ^[10]
12/27/2009 29% 53% 55% 1/19/2010 32% 54% 50% 5/30/2010 37% 58% 59%. ^[10]
33% 55% 56% 11/28/2010 36% 54% 56% 12/21/2010 35% 56% 60% 5/22/2011 39% 58% 63% 8/26/2011 39% 64% 59% 2/19/2012 41% 65% 64%. ^[10]
8/7/2012 48% 68% 69% 12/9/2012 44% 62% 62% 5/19/2013 52% 67% 69% 7/14/2013 47% 67% 71% 9/30/2013 51% 70% 73% 1/26/2014 50% 71% 69% 7/12/2015 54% 70% 76%. ^[10]
59% 73% 78% 1/10/2018 60% 72% 79% 2/7/2019 64% 74% 79% 2/8/2021 64% 76% 77% Pew Research Center Urban Suburban Rural 3/21/2005 6% 5% 3%. ^[10]
12/8/2005 10% 8% 6% 8/31/2006 14% 10% 10% 5/11/2008 24% 22% 16% 8/10/2008 30% 25% 19% 8/31/2008 29% 24% 18% 12/4/2008. ^[10]
30% 28% 21% 12/20/2008 24% 19% 14% 4/19/2009 29% 33% 21% 9/14/2009 33% 31% 28%. ^[10]
12/27/2009 45% 43% 34% 1/19/2010 45% 43% 35%. ^[10]
53% 50% 39% 9/13/2010 48% 50% 32% 11/24/2010 48% 46% 40%. ^[10]
11/28/2010 50% 46% 41% 12/21/2010 51% 49% 39% 5/22/2011 53% 52% 44% 8/26/2011 53% 51% 42% 2/19/2012 56% 54% 45% 8/7/2012 60% 61% 50% 12/9/2012. ^[10]
56% 55% 47% 5/19/2013 64% 61% 56% 7/14/2013 64% 60% 49% 9/30/2013 66% 63% 55%. ^[10]
63% 64% 53% 7/12/2015 64% 68% 58% 11/6/2016 69% 71% 60% 1/10/2018 75% 69% 59% 2/7/2019 76% 72% 66% 2/8/2021 76% 71% 66% Pew Research Center. ^[10]
8/5/2012 54% 10% 9% 16% 13% 8/7/2012. ^[10]
14% 12/9/2012 13% 11% 13% 12/16/2012 57%. ^[10]
15% 7/14/2013 16% 9/16/2013 57% 17% 14% 17% 14%. ^[10]
16% 1/26/2014 16% 9/21/2014 58% 22% 21% 23% 19% 4/12/2015 62% 26% 24% 22% 20% 4/4/2016 68% 26% 28% 25% 21% 1/10/2018 68% 29% 35% 25% 24% 27% 73% 22% 2/7/2019 69% 28% 37% 27% 22% 24% 73% 20% 11% 2/8/2021. ^[10]
69% 31% 40% 28% 23% 25% 81% 23% 18% 21% 13% Pew Research Center Usage of the major social media platforms varies by factors such as age, gender and educational attainment. ^[10]
Facebook Instagram LinkedIn Total 69% 40% 28% Men 61% 36% 31% Women 77% 44% 26%. ^[10]
Ages 1829 70% 71% 30% 3049 77% 48% 36% 50 64 73% 29% 33%. ^[10]
White 67% 35% 29% Black 74% 49% 27%. ^[10]
Less than $30K 70% 35% 12% $30K $49,999 76% 45% 21%. ^[10]
More than $75K 70% 47% 50% High school or less 64% 30% 10%. ^[10]
Some college 71% 44% 28% College graduate 73% 49% 51%. ^[10]
Urban 70% 45% 30% Suburban 70% 41% 33% Rural 67% 25% 15%. ^[10]
Total 23% 31% 25% Men 25% 16% 22% Women 22% 46% 28%. ^[10]
Ages 1829 42% 32% 65% 3049 27% 34% 24% 5064 18% 38% 12% 65+ 7% 18% 2% White 22% 34% 23% Black 29% 35% 26% Hispanic 23% 18% 31% Less than $30K 12% 21% 25% $30K$49,999 29% 33% 27% $50K $74,999 22% 29% 29% More than $75K 34% 40% 28%. ^[10]
High school or less 14% 22% 21%. ^[10]
Some college 26% 36% 32% College graduate 33% 37% 23%. ^[10]
Urban 27% 30% 28% Suburban 23% 32% 25% Rural 18% 34% 18%. ^[10]
Total 81% 23% 18% Men 82% 26% 23% Women 80% 21% 12%. ^[10]
Ages 1829 95% 24% 36% 3049 91% 30% 22% 50 64 83% 23% 10% 65+ 49% 10% 3%. ^[10]
White 79% 16% 17% Black 84% 23% 17% Hispanic 85% 46% 14%. ^[10]
Less than $30K 75% 23% 10% $30K$49,999 83% 20% 17% $50K $74,999 79% 19% 20% More than $75K 90% 29% 26%. ^[10]
High school or less 70% 20% 9%. ^[10]
Some college 86% 16% 20% College graduate 89% 33% 26% Urban 84% 28% 18% Suburban 81% 23% 21%. ^[10]
TikTok Nextdoor Total 21% 13% Men 17% 10% Women 24% 16%. ^[10]
Ages 1829 48% 5% 3049 22% 17% 50 64 14% 16% 65+ 4% 8% White 18% 15%. ^[10]
Black 30% 10% Hispanic 31% 8%. ^[10]
Less than $30K 22% 6% $30K$49,999 29% 11% $50K $74,999 20% 12% More than $75K 20% 20% High school or less 21% 4%. ^[10]
24% 12% College graduate 19% 24%. ^[10]
Urban 24% 17% Suburban 20% 14% Rural 16% 2%. ^[10]
Less frequently Weekly Daily Facebook 12% 17% 70% Snapchat 19% 21% 59% Instagram 20% 21% 59%. ^[10]
Twitter 27% 27% 46% YouTube 16% 29% 54% Pew Research Center. ^[10]
In February 2012, 81% of U.S. adults ages 18. ^[10]
Research by Global WebIndex that we reference in this article shows that globally, 58.4% of the world’s population uses social media. ^[12]
Some of the key takeaways from their 2024 global overview are More than half of the world now uses social media (58.4%). ^[12]
This chart shows the total number of Internet users showing that whilst 61.8% of the world’s population are internet users, 4.2% are still not active social media users, which suggests opportunities for future growth. ^[12]
2024 analysis of regional use of social media shows the wide variation inactive social media penetration reaching 69% in Eastern Asia, 82% in North America, 79% in Southern America and 85 and 84% in Northern and Western Europe respectively. ^[12]
This falls to 45% in Southern Asia, 16% in Western Africa and 8% in Middle Africa. ^[12]
Notably, 44% of 811 year olds use social media apps/sites, swiftly increasing to 87% of 12. ^[12]
Between October December 2020, digital consumers spent an average of 2 hours and 22 minutes per day on social networks and messaging apps according to Global Web Index. ^[12]
Typically, on Facebook, each post has engagement rates below 0.2%. ^[12]
According to LinkedIn, Images typically result in a 2x higher comment rate and Video gets 5x more engagement on LinkedIn, Live Video gets 24x more. ^[12]
In 2020, the median reach for very long videos was around 9,700, which was 44.8% more than long videos. ^[12]
As it stands, that equates to about 48 percent of the current world population. ^[4]
Roughly two thirds of U.S. adults (68%). ^[4]
To break it down, 84 percent of US adults aged from 18 to 29 are active social media users. ^[4]
This number falls slightly to 81 percent for the 30to 49year old age group and further to 73 percent for those aged from 50 to 64. ^[4]
54% of social browsers use social media to research products. ^[4]
49% of consumers claim that they depend on influencer recommendations on social media to inform their purchasing decision. ^[4]
91% of all social media users access social channels via mobile devices. ^[4]
Likewise, almost 80% of total time spent on social media sites occurs on mobile platforms. ^[4]
Among US adults, 84 percent of those aged 18–29, 81 percent of those aged 30–49, 73 percent of those aged 60–64, and 45 percent of those aged 65 and above are active social media users. ^[4]
54% of social browsers use social media to research products. ^[4]
71% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends and family. ^[4]
49% of consumers depend on influencer recommendations on social media. ^[4]
59% of US adults use Instagram daily 91% of active Instagram users. ^[5]
say that they watch videos on the platform weekly 50% of Instagram users. ^[5]
92% of users say that they’ve acted in the moment after seeing a product on Instagram. ^[5]
, that’s 36% of the world’s population of the world’s total internet users. ^[5]
use Facebook monthly 66% of Facebook users log onto the site daily Demographics 56.5% of Facebook users worldwide are male, 43.5% are female Almost 20% of Facebook’s worldwide users are. ^[5]
0.7% of users are unique to the platform , meaning that this cohort only uses Facebook to quench their social media thirst 50% of Facebook users also use Twitter. ^[5]
The average US user spends 34.6 minutes per day Facebook has experienced 3% growth in site traffic , year over year. ^[5]
The channel boasts an average of 23.7 hours per month spent on the video platform 81% of Americans 36% of American adults say that they visit YouTube several times a day 99% of YouTube users are regularly checking Digital Trends Report. ^[5]
2024 Demographics 80% of parents say that their children watch YouTube 54% of YouTube users are male, and 46% are female most popular in India , closely followed by the US and Indonesia Usage People spend an average of 23.7 hours per month. ^[5]
70% of viewers bought from a brand after seeing it on YouTube Ads targeted to users by intent earn 100% higher lift in purchase intent. ^[5]
Users Pinterest’s MAUs peaked at 478 million in Q1 2021 but fell to 444 million in Q3 2021 and dropped to 431 million by Q4 2021 86 million people in the US use Pinterest monthly 28% of Americans. ^[5]
Demographics Gen Z using Pinterest has increased by 40% YOY 45% of Pinterest’s US audience earn more than $100,000 in household income 77.1% of Pinterest users. ^[5]
are women, 14.8% are male, and 8.4% would rather not say Source. ^[5]
86% of Pinterest users also use Instagram, which isn’t surprising given the visual nature of both channels 97% of top searches on Pinterest Almost 11% of Internet users between the ages of 16 64 use online pinboards for brand research. ^[5]
Users 810 million people across the world use LinkedIn As of March 2021, 25% of US adults are on LinkedIn Source. ^[5]
LinkedIn ads reach just over 10% of the world’s population. ^[5]
Ads on LinkedIn reach 42.8% of women and 57.2% of men. ^[5]
Year on year growth for DAUs has been 20% over five consecutive quarters 23% of American adults use Snapchat. ^[5]
Demographics 75% of millennials and Gen Z. ^[5]
Users Users spend an average of 19.6 hours per month 20% of American adults TikTok downloads via the App Store grew by 6% in 2024 Also, in 2024, TikTok boasted approximately 29.7 million daily active users via iOS devices worldwide Source. ^[5]
Statistica American adults hold TikTik in high regard, with 36% saying that they hold a favorable opinion about the app Source. ^[5]
The videosharing app comes in 6th position in a list of the world’s most used social media platforms Almost 84% of TikTok’s audience also use Instagram. ^[5]
The most followed brand account is TikTok’s own channel 63% of TikTok ads with the highest CTR put their message upfront. ^[5]
Vertical TikTok videos shot have a 25% higher watch. ^[5]
More than Around the world, there are 4.88 billion internet users now, which equates to almost 62% of the world’s population. ^[6]
Over the past 12 months, the number of active social media users increased by more than 400 million, an addition of 9.9% for the total number to reach 4.55 billion. ^[6]
98.3% of Facebook usersaccess the social platform on mobile devices. ^[6]
While 71% of teens used the platform in 2015, the figure has now dropped to 67%. ^[6]
16% of Facebook profilesare duplicates or fake. ^[6]
18.1% of people between the ages of 18. ^[6]
25.7% of people between the ages of 25. ^[6]
18.1% of people between the ages of 35. ^[6]
13.6% of people between the ages of 45. ^[6]
11% of people between the ages of 55. ^[6]
10.6% of people that are 65+ years old use. ^[6]
total active Facebook users worldwide are female, and 3.2% are male between the ages of 13 and 17 years. ^[6]
9.3% of total active Facebook users worldwide are female, and 13.4% are male between the ages of 18 and 24 years. ^[6]
12.5% of total active Facebook users worldwide are female, and 19% are male between the ages of 25 and 34 years. ^[6]
7.7% of total active Facebook users worldwide are female, and 10% are male between the ages of 35 and 44 years. ^[6]
5.1% of total active Facebook users worldwide are female, and 5.6% are male between the ages of 45 and 54 years. ^[6]
3.4% of total active Facebook users worldwide are female, and 3.2% are male between the ages of 55 and 64 years. ^[6]
2.7% of total active Facebook users worldwide are female, and 2.5% are male after 65+ of age. ^[6]
Facebook is used on the desktop by only 1.7% of its users. ^[6]
17.3% of Facebook users use it on desktop and mobile. ^[6]
81% of Facebook users access the platform via mobile. ^[6]
64% of Instagram userslie under the age group of 34. ^[6]
90% of Instagram usersfollow a business profile. ^[6]
80% of Instagram storiesthat contain and emphasize a call to action perform better. ^[6]
83% of Instagram usersuse the platform to discover new products and services. ^[6]
In fact, 87% of people even took a specific action, like making a purchase, after seeing product information. ^[6]
Over the past 12 months, Instagram’s advertising audience reach grew by 20.3%. ^[6]
8%of people between the ages of 13. ^[6]
31% of people between the ages of 18. ^[6]
31.2% of people between the ages of 25. ^[6]
15.9% of people between the ages of 35. ^[6]
7.9% of people between the ages of 45. ^[6]
3.9% of people between the ages of 55. ^[6]
2.2% of people that are 65+ years old use Instagram. ^[6]
3.7%of total active Instagram users worldwide are female, and 4.3% are male between the ages of 13 and 17 years. ^[6]
13.1% of total active Instagram users worldwide are female, and 17.1% are male between the ages of 18 and 24 years. ^[6]
14.8% of total active Instagram users worldwide are female, and 16.4% are male between the ages of 25 and 34 years. ^[6]
8.3% of total active Instagram users worldwide are female, and 7.6% are male between the ages of 35 and 44 years. ^[6]
4.5% of total active Instagram users worldwide are female, and 3.4% are male between the ages of 45 and 54 years. ^[6]
2.3% of total active Instagram users worldwide are female, and 1.6% are male between the ages of 55 and 64 years. ^[6]
1.3% of total active Instagram users worldwide are female, and 0.9% are male of 65+ years of age. ^[6]
Almost5.5% of all the peopleon Earth use Twitter today. ^[6]
7.1% of all people around the world aged 13 and above use Twitter today. ^[6]
42% of all Twitter usershave graduated college. ^[6]
83% of the world’s leaders are on Twitter. ^[6]
26% of US users check their Twitter account several times a day. ^[6]
42% of all registered Twitter users visit the platform daily. ^[6]
6.6% of peoplebetween the ages of 13. ^[6]
17.1% of people between the ages of 18. ^[6]
38.5% of people between the ages of 25. ^[6]
20.7% of people between the ages of 35. ^[6]
17.1% of people that are 50+ years old use Twitter. ^[6]
29.6% of Twitter users are female. ^[6]
1.8% of total active Twitter users worldwide are female, and 3.3% are male between the ages of 13 and 17 years. ^[6]
9.2% of total active Twitter users worldwide are female, and 18.7% are male between the ages of 18 and 24 years. ^[6]
7.7% of total active Twitter users worldwide are female, and 16.7% are male between the ages of 25 and 34 years. ^[6]
5.6% of total active Twitter users worldwide are female, and 17.4% are male between the ages of 35 and 49 years. ^[6]
5.6% of total active Twitter users worldwide are female, and 14.1% are male of 50+ years of age. ^[6]
Research shows that tweets with hashtags receive100% more engagement. ^[6]
Using hashtags with tweets increases their engagement by 100% for the individual and50% for a brand. ^[6]
If you follow such a strategy closely, you can gain 21% more engagement. ^[6]
Tweets that use more than two hashtags might experience 17% less engagement. ^[6]
Tweets that only include a couple of hashtags have a 55% higher chance of being retweeted by someone. ^[6]
Based on research from Twitter, ads that don’t include hashtags get 23% more engagement. ^[6]
YouTube accounts for more than 25% of total worldwide mobile traffic. ^[6]
70% of YouTube watch time takes place on mobile devices. ^[6]
77% of YouTube users in the US are 15to25year. ^[6]
70% of YouTube users in the US are 45to64year. ^[6]
21.2% of YouTube’s global audience are between 25 and 34 of age. ^[6]
17% of YouTube’s global audience are between 35 and 44 of age. ^[6]
45.8% of YouTube’s global users are female. ^[6]
54.2% of YouTube’s global users are male. ^[6]
6.3% of total active YouTube users worldwide are female, and 8.7% are male between the ages of 18 and 24 years. ^[6]
9.1% of total active YouTube users worldwide are female, and 12.1% are male between the ages of 25 and 34 years. ^[6]
7.8% of total active YouTube users worldwide are female, and 9.2% are male between the ages of 35 and 44 years. ^[6]
5.9% of total active YouTube users worldwide are female, and 6.3% are male between the ages of 45 and 54 years. ^[6]
4.3% of total active YouTube users worldwide are female, and 4.2% are male between the ages of 55 and 64 years. ^[6]
4% of total active YouTube users worldwide are female, and 3.7% are male of 65+ years of age. ^[6]
This number roughly increased by 22 million (+2.9%). ^[6]
60% of LinkedIn usersare aged between 25 and 34 years. ^[6]
82% of B2B markersfind the greatest success on LinkedIn. ^[6]
Almost 46% of social media traffic to a company’s website comes from LinkedIn. ^[6]
Around the world, 14.3% of all people aged 18 years and above have a LinkedIn account today. ^[6]
LinkedIn’s advertising audience reach has grown by 8.8% over the past 12 months. ^[6]
13.6% of peoplebetween the ages of 18. ^[6]
59.7% of people between the ages of 25. ^[6]
21.7% of people between the ages of 35. ^[6]
5.1% of people that are 55+ years old use LinkedIn. ^[6]
43.4% of LinkedIn users are female. ^[6]
9.1% of total active LinkedIn users worldwide are female, and 11.2% are male between the ages of 18 and 24 years. ^[6]
25.6% of total active LinkedIn users worldwide are female, and 33.6% are male between the ages of 25 and 34 years. ^[6]
7.2% of total active LinkedIn users worldwide are female, and 10.4% are male between the ages of 35 and 54 years. ^[6]
1% of total active LinkedIn users worldwide are female, and 1.9% are male of 55+ years of age. ^[6]
The total number of people that use Pinterest every month decreased by around 10 million ( 2.2%). ^[6]
Today, 5.6% of all the people on Earth use Pinterest. ^[6]
More than 70% of Pinterest users are female. ^[6]
19.7% of people between the ages of 18. ^[6]
38.8% of people between the ages of 25. ^[6]
17.8% of people between the ages of 35. ^[6]
9.3% of people between the ages of 45. ^[6]
10.3% of people between the ages of 55. ^[6]
4.2% of people that are 65+ years old use Pinterest. ^[6]
77.1% of Pinterest’s users are female. ^[6]
14.8% of Pinterest’s users are male. ^[6]
16.2% of total active Pinterest users worldwide are female, and 2.6% are male between the ages of 18 and 24 years. ^[6]
29% of total active Pinterest users worldwide are female, and 5.9% are male between the ages of 25 and 34 years. ^[6]
13.6% of total active Pinterest users worldwide are female, and 2.6% are male between the ages of 35 and 44 years. ^[6]
7% of total active Pinterest users worldwide are female, and 1.7% are male between the ages of 45 and 54 years. ^[6]
7.7% of total active Pinterest users worldwide are female, and 1.6% are male between the ages of 55 and 64 years. ^[6]
3.1% of total active Pinterest users worldwide are female, and 0.8% are male of 65+ years of age. ^[6]
TikTok reached this impressive figure despite still being blocked in India, which accounts for more than 650 million internet users (which is roughly 15% of the global internet population). ^[6]
Users aged between 18 to 24 account for about 45% of TikTok’s global reach. ^[6]
56.1% of TikTok’s users are female. ^[6]
43.9% of TikTok’s users are male. ^[6]
24.7% of total active TikTok users worldwide are female, and 18.1% are male between the ages of 18 and 24 years. ^[6]
17% of total active TikTok users worldwide are female, and 13.6% are male between the ages of 25 and 34 years. ^[6]
6.8% of total active TikTok users worldwide are female, and 5.9% are male between the ages of 35 and 44 years. ^[6]
3.2% of total active TikTok users worldwide are female, and 2.8% are male between the ages of 45 and 54 years. ^[6]
1.7% of total active TikTok users worldwide are female, and 1.4% are male of 55+ years of age. ^[6]
The digital ad spend has an estimated increase of12.7%in 2021 and as much as49%increase in some areas. ^[6]
2021 and is set to rise by a further 10.1% in 2024. ^[6]
The growth of global advertising spend forecast for 2024 is by 8.2%. ^[6]
Vertical Facebook videos with a description of lengths300 charactershave the potential to raise engagement rates from 0.18% to 0.39%. ^[6]
Facebook live videos that last over 1 hour increases engagement from 0.19% to 0.86%. ^[6]
With 84% engagement, Instagram is the second. ^[6]
Instagram posts with at least one hashtag produce 12.6% more engagement. ^[6]
Related pins account for 40% of engagement on Pinterest. ^[6]
Tweets with a GIF gain 55% more engagement. ^[6]
Instagram’s share of the US brand content interactions is67%. ^[6]
63% of customersexpect businesses to offer customer service through their social media. ^[6]
90% of social media users have already connected with a business or brand through their preferred platform. ^[6]
Adults aged between 18 to 34 are most likely to follow a brand on social media, with 95% of them doing so. ^[6]
The likelihood of a consumer to recommend a brand on social media after having a positive experience is about 71%. ^[6]
11% of Instagram users shop through the app. ^[6]
80% of users have tweeted something about a brand at least once. ^[6]
The average daily time spent on social is 142 minutes a day 91% of retail brands use 2 or more social media channels 81% of all small and medium businesses. ^[13]
There are an estimated 270 million fake Facebook profiles. ^[13]
a day More than half of YouTube views come from mobile devices 90% of American 18 24 year olds use YouTube. ^[13]
Ahrefs 9% of U.S small businesses You can navigate YouTube in a total of 76 different languages (covering 95% of the Internet population). ^[13]
210m active daily users 60% of them are under 25 24% of US adults. ^[13]
The average user spends 25 minutes a day on Snapchat 73% of American 18 24 year olds use the platform. ^[13]
47% of US teens think it’s better than Facebook , while 24% think it’s better than Instagram Head here to check out our bigger list of Snapchat statistics. ^[13]
Since 2011 this is possible and today more than 50% of the content viewed on Twitter includes images and videos. ^[14]
The majority of people under 25 use Snapchat (73%). ^[14]
From a backofthe envelope calculation we know that, if Facebook has 2.3 billion users, then at least 30% of the world uses social media. ^[14]
As we can see, the average for the OECD is close to 90%. ^[14]
According to a survey from the Pew Research Center, adults aged 18 to 29 in the US are more likely to get news indirectly via social media than directly from print newspapers or news sites; and they also report being online ‘almost constantly’.4. ^[14]
The percentage of US adults who use social media increased from 5% in 2005 to 79% in 2019. ^[14]
Even on a global stage the speed of diffusion is striking Facebook surged from covering around 1.5% of the world population in 2008, to around 30% in 2018.5. ^[14]
With over 53% of the world’s population on social media, it’s critical that your business has an effective social media strategy that helps you reach your intended audience. ^[7]
54% of social browsers use social media to research products. ^[7]
While 71% of teens claimed to use the platform in 2015, the number has now dropped to 67%. ^[7]
69% of U.S. adults use Facebook and 76% have visited the platform in the last month. ^[7]
98.3% of Facebook users access the platform on mobile devices. ^[7]
16% of all Facebook profiles are fake or duplicates. ^[7]
In 2019, 22% of U.S. adults used Twitter, down from 24% in 2018. ^[7]
Link clicks account for 92% of all user interaction with tweets. ^[7]
Tweets with hashtags get 100% more engagement. ^[7]
Socially responsible ads on twitter perform 12% better than standard ads. ^[7]
93% of Twitter community members are open to brands getting involved in conversation, such as providing help and support. ^[7]
67% of Gen Z and 57% of Millennials use the platform,. ^[7]
in comparison to only 38% of Gen X. 64% of Instagram users are under the age of 34. ^[7]
Videos get 21.2% more interactions compared to images and 18.6% more interactions compared to carousels. ^[7]
90% of people on Instagram follow a business. ^[7]
83% of people use Instagram to discover new products and services and 87% said they took specific action, like making a purchase, after seeing product information. ^[7]
eMarketer estimated that Instagram added 26.9 million users between 2016 and 2020 — almost double the incremental users expected for Twitter, and far more than any other social platform tracked. ^[7]
As of July 2021, 51% of Instagram users were female and 48% were male. ^[7]
As of Q2 2021, 60% of LinkedIn users were between 25 and 34 years old. ^[7]
In Q1 of 2021, LinkedIn revenue is up 16% in YoY growth. ^[7]
LinkedIn made more than 8.1 billion in revenue in 2020, a 20% increase from 2019. ^[7]
It grew 44 percent yearover year in Q1 of 2019. ^[7]
82% of B2B markers report finding the greatest success on LinkedIn. ^[7]
Over 46% of all social media traffic to company websites comes from LinkedIn. ^[7]
18to34year olds use YouTube to view video content on TV, 7.9% more often than basic cable, and 14.5% more often than premium cable. ^[7]
YouTube accounts for more than 25% of total worldwide mobile traffic. ^[7]
85% of U.S. teens were active on YouTube in 2019. ^[7]
41% of global TikTok users are between the ages of 16 and 24. ^[7]
58.8% of U.S. TikTok users are female. ^[7]
In 2020, Reddit had 52 million daily active users, up 44%. ^[7]
Most Reddit users in the U.S. are male, but 15% of U.S. adults say they use the platform. ^[7]
Only 8% of female U.S. adults say they used Reddit in 2019. ^[7]
Answering a complaint on social media can increase customer advocacy by 25%. ^[7]
79% of consumers expect brands to respond within a day of reaching out over social media, but average brand response rates across all industries is lower than 25%. ^[7]
54% of social browsers use social media to research products. ^[7]
54% of Gen Z and 49% of Millenials say social media is their preferred channel for ad influence. ^[7]
79% of people say that user generated content on social media significantly impacts their purchasing decisions. ^[7]
75% of male internet users are on Facebook as well as 83% of female internet users. ^[8]
According to recode, 44% of teenagers asked to choose one social network if “trapped on a deserted island” chose Snapchat, ahead of Instagram and Facebook. ^[8]
Female internet users are more likely to use Instagram than men, at 38% vs. 26%. ^[8]
29% of internet users with college degrees use Twitter, compared to 20% with high school degrees or less. ^[8]
81% of millennials check Twitter at least once per day. ^[8]
91% of Social Media Users Are Accessing Social Channels Via Mobile Devices from CoSchedule. ^[8]
22% of the world’s total population uses Facebook. ^[8]
On any given day, Snapchat reaches 41% of 18 to 34year olds in the US. ^[8]
Facebook continues to be the most widely used social media platform, with 79% of American internet users. ^[8]
Based on total population, 68% of U.S. adults use it. ^[8]
Instagram receives the silver medal with 32% of users, Pinterest coming in a close third with 31%, and LinkedIn and Twitter at 29% and 24% respectively. ^[8]
Overall, daily active users accounted for 66 percent of monthly active users. ^[8]
51% of Instagram users access the platform daily, and 35% say they look at the platform several times per day. ^[8]
Almost 80% of time spent on social media platforms happens on mobile. ^[8]
Despite news of layoffs and executives leaving the company, Twitter’s revenue is up 8%. ^[8]
59% of Americans with social media accounts think that customer service through social media has made it easier to get questions answered and issues resolved. ^[8]
Per Forbes, Facebook reported 47% growth in revenue to about $17.4 billion in the first half of 2017 over the same period last year. ^[8]
93% of Pinterest users use the platform to plan or make purchases. ^[8]
39% of LinkedIn users pay for monthly premium accounts. ^[8]
Pinterest drives 25% of all retail website referral traffic. ^[8]
More than 56% of online adults use more than one social media platform. ^[8]
Per Forbes, Facebook mobile ads account for 87% of advertising revenues and stood at $8 billion in Q2 of 2017. ^[8]
Tweets with images receive 18% more clicks than tweets without images. ^[8]
On LinkedIn, 98% of posts with images receive more comments and posts with links have a 200% higher engagement rate. ^[8]
There are about 81 million fake Facebook accounts and about 5% of twitter accounts are bogus. ^[8]
29% of smartphone users utilize general messaging apps, like Whatsapp, Viber, or Kik. ^[8]
42% of the world’s population — a whopping 3.2 billion people — use social media. ^[9]
34% of people that are 65+ years old use. ^[9]
female 46% of Facebook users are male. ^[9]
96% of users access Facebook via mobile devices. ^[9]
25% of users access Facebook via laptop or desktop. ^[9]
Instagram has 500 million active daily users 67% of people ages. ^[9]
8% of people that are 65+ years old use. ^[9]
44% of households with an annual income of less than $30,000 use Instagram 45% of households with an annual income between $30k$60k use Instagram 36% of households with an annual income between $60k. ^[9]
55% of households with an annual income between $70k. ^[9]
46% of households with an annual income between $80k $100k use Instagram 60% of households with an annual income above $100,000 use Instagram. ^[9]
female 49% of Instagram users are male. ^[9]
An estimated 71% of U.S. businesses have Instagram accounts. ^[9]
83% on Instagram users say they discover new products and services on Instagram. ^[9]
In 2018, Pinterest conducted a survey that found 72% on Pinterest users are inspired to shop when they weren’t really looking to purchase anything. ^[9]
And 70% of users discover new products via the platform. ^[9]
50 65 use Pinterest 15% of people that are 65+ years old use Pinterest. ^[9]
18% of households with an annual income of less than $30,000 use Pinterest 27% of households with an annual income between $30k $74,999 use Pinterest 41% of households with an annual income above $75,000 use Pinterest. ^[9]
70% of Pinterest users are female 30% of Pinterest users are male. ^[9]
80% of users access Pinterest via mobile devices. ^[9]
90% of weekly pinners used Pinterest to make purchase decisions. ^[9]
Pinterest drives 33% more referral traffic to shopping sites than Facebook People who travel are 2X more likely to use Pinterest. ^[9]
23% of households with an annual income of less than $30,000 use Twitter 36% of households with an annual income between $30k. ^[9]
41% of households with an annual income above $75,000 use Twitter. ^[9]
female 50% of Twitter users are male. ^[9]
77% of Twitter users have a better impression of a brand when they respond to a tweet. ^[9]
In Q3 2019, Ad engagement on Twitter was up 23%. ^[9]
LinkedIn has 260 million monthly active users 21% of people. ^[9]
use LinkedIn 3% of people that are 55+. ^[9]
27% of households with an annual income of less than $30,000 use LinkedIn 3.8% of households with an annual income between $30k. ^[9]
female 57% of LinkedIn users are male. ^[9]
On average, LinkedIn users spend 6 minutes and 7 seconds per session 57% of LinkedIn traffic is through mobile devices. ^[9]
81% of people ages 15. ^[9]
71% of people ages 26. ^[9]
67% of people ages 36. ^[9]
58% of people that are 56+ years old use. ^[9]
83% of households with an annual income of less than $30,000 use. ^[9]
81% of households with an annual income between $30k. ^[9]
80% of households with an annual income between $60k. ^[9]
80% of YouTube users have an annual income between $70k$80k use YouTube 82% of households with annual income between $80k. ^[9]
89% of households with an annual income above $100,000 use YouTube. ^[9]
Over 50% of YouTube users are female. ^[9]
Over 70% of YouTube views are on mobile devices. ^[9]
A 2018 Pew report showed that 49% of Snapchat users visit the app several times a day. ^[9]
4% of people that are 56+ years old use. ^[9]
32% of households with an annual income of less than $30,000 use Snapchat. ^[9]
33% of households with an annual income between $30k. ^[9]
31% of households with an annual income between $60k$70k use Snapchat 42 of households with an annual income between $70k. ^[9]
39% of households with an annual income between $80k. ^[9]
39% of households with an annual income above $100,000 use Snapchat. ^[9]
61% of Snapchat users are female. ^[9]
38% of Snapchat users are male. ^[9]
A survey conducted by Monster found that 65 percent of respondents would be opening to hearing about a new job opportunity. ^[15]
In fact, Glassdoor states that 79 percent of job seekers use social media when conducting their job search. ^[15]
Over 84 percent of organizations are recruiting via social media with another 9% planning to do so. ^[15]
One recent survey found over 85 percent of employers said social media helps them find and engage passive job seekers. ^[15]
70% of managers said they have had success hiring candidates through social media. ^[15]
A survey conducted in 2020 of 1005 hiring decision makers by the Harris poll found that 67% of employers use social media sites to research potential job candidates. ^[15]
70% of the employers in this same survey also believe that every company should screen potential candidates’ social media profiles when considering them for a job opportunity. ^[15]
The Harris poll found that 21% of hiring decision makers or 1 in 5 said they are not likely to consider a candidate without a social media presence. ^[15]
A survey conducted by CareerBuilder found that 54% of employers ruled out a candidate due to finding something on their social media profile that they didn’t agree with. ^[15]
More than 90% of recruiters search for candidates on Linked in to fill company job openings. ^[15]
According to Linkedin’s own data 46 million students and recent graduates are on the platform. ^[15]
This is a growing trend as over 51% of college graduates use Linkedin. ^[15]
A study by the Aberdeen Group found that 73 percent of job seekers between the ages of 18 and 34 found their last job through social media. ^[15]
81% of all adults in the United States have a Facebook account. ^[1]
Between the ages of 25 and 34, 12.5% of all active Facebook users are female, and 19% are male. ^[1]
75% of high income earners use Facebook. ^[1]
36.9% of the total world population uses Facebook every month. ^[1]
98.5% of users access Facebook from mobile devices. ^[1]
The time spent on Facebook by U.S. teens saw a drop of 16% yearon. ^[1]
69% of U.S. adults use Facebook. ^[1]
The U.S. adult population on Facebook uses the social media platform daily, while 49% of them use it several times a day. ^[1]
43% of American users use Facebook to read the news. ^[1]
16% of Facebook users are fake or duplicates. ^[1]
60.6% of all social media users use Facebook. ^[1]
Facebook engagement increases by 18% on Thursday and Friday. ^[1]
85% of smartphone users have the Facebook app. ^[1]
A video post increases interaction by 600% on Facebook. ^[1]
90% of Facebook users post native videos. ^[1]
85% of videos watched on Facebook are on mute. ^[1]
A live video engagement is 26% on Facebook, higher than any other social media platform. ^[1]
Facebook videos with captions increase the watch time by 12%. ^[1]
49.9% of all posts are link posts, making it the most common Facebook content. ^[1]
Status posts show a 0.14% engagement rate which is the highest for any content on Facebook. ^[1]
The average engagement rate of Facebook posts is 3.91%. ^[1]
44% of users admit that Facebook influences their shopping decision. ^[1]
15% of Facebook users shop on Facebook. ^[1]
The average organic reach for a Facebook post is 6.4% of the page’s total likes. ^[1]
43.5% of the ad audience is female, while 56.5% is male. ^[1]
A CTA in the middle of the video has witnessed a higher conversion rate of 16.95%. ^[1]
The cost of a video ad is 10% of carousel or single image ads. ^[1]
Audiences aged 18 24 spend 75% of their time on Facebook watching video ads. ^[1]
71% of shoppers feel they see relevant video ads on Facebook. ^[1]
64% of Instagrammers are under 34 years. ^[1]
The 25 34 year old age group is the largest of the demographics, attributing to 31.2% of the total Instagram population. ^[1]
17.6% of the world population uses Instagram. ^[1]
Instagram has 51.6% female and 48.4% male audiences. ^[1]
21% of users log in weekly, and 16% log in less often than that. ^[1]
38% of users log in to the platform multiple times. ^[1]
70% of the people watch Instagram stories daily. ^[1]
71.9% of the content on Instagram is photo posts. ^[1]
40% of Instagrammers post stories daily. ^[1]
The average engagement rate for all post types is 0.83%. ^[1]
The average engagement rate for photo posts is 0.81%, video posts is 0.61%, and carousel posts is 1.08%. ^[1]
fewer than 10,000 followers have an average engagement rate of 1.11%. ^[1]
Business accounts with 10,000 100,000 followers have an engagement rate of 0.93%. ^[1]
Instagram has 58% more engagement per follower than Facebook. ^[1]
Photos with faces perform almost 40% better than without faces. ^[1]
Videos get 21.2% more engagement compared to images. ^[1]
Posts with at least one hashtag average 12.6% more engagement. ^[1]
Users like 4.2 billion posts on Instagram each day 80% of the stories with voiceover or music drive better low funnel results than ads with no sound. ^[1]
Posts with tagged locations get 79% more engagement. ^[1]
90% of accounts follow at least one business on Instagram. ^[1]
81% of Instagrammers use the platform for researching new products and services. ^[1]
44% of businesses use stories to promote their products. ^[1]
98% of fashion brands use Instagram. ^[1]
67% of users watch branded stories. ^[1]
83% of Instagram users discover new products and services on the platform. ^[1]
The average monthly follower growth of business accounts on Instagram is +1.46%. ^[1]
54% of all influencers on Instagram are nanoinfluencers, while 33% are micro. ^[1]
70% of shopping enthusiasts turn to Instagram for product discovery. ^[1]
50% of Instagram users are more interested in a brand when they see ads on Instagram. ^[1]
75% of Instagrammers take action on at least one ad. ^[1]
The highest Instagram advertising audience is from the 25 34 age group, which is 32.3% of all Instagrammers. ^[1]
Instagram’s advertising audience grew by 20.3%. ^[1]
Marketers can reach 22.7% of the population aged 13+ with adverts on Instagram. ^[1]
48.4% of the ad audience on Instagram is female, and 51.6% is male. ^[1]
Collection ads receive 6% more conversions. ^[1]
38.8% of Pinterest users are in the age group of 25. ^[1]
More than 75% of Pinterest users are from outside the U.S. ^[1]
Females make up more than 70% of the users on the platform. ^[1]
19.7% of Pinterest users are in the age group of 18. ^[1]
74% of users use the Pinterest app. ^[1]
Pinterest users, in general, spend 29% more while shopping than non. ^[1]
86% of millennials use Pinterest to plan life events. ^[1]
63% of millennials use the platform to search for products and services. ^[1]
Some 43% of Internet users in the U.S. have a Pinterest account. ^[1]
Video views on Pinterest have increased by 200%. ^[1]
78% of Pinterest users say it’s useful to see brand content on the platform. ^[1]
55% of people use Pinterest to shop and buy. ^[1]
89% of U.S. pinners use Pinterest for inspiration in their path to purchase. ^[1]
98% of the users have tried something they found on Pinterest. ^[1]
Related Pins account for 40% of engagement on Pinterest. ^[1]
70% use Pinterest to find accessories, watches, and jewelry. ^[1]
52% use their platform to develop their knowledge of great food and drinks. ^[1]
Dads are 3x more likely to have shared boards than the average male pinner. ^[1]
Pinterest trends increased to 56%, while the rest of the platforms rose to 38%. ^[1]
Interaction with organic Pinterest shopping pins has increased by 44%. ^[1]
87% of people on Pinterest have bought a product because of Pinterest, while 93% use Pinterest to plan a future purchase. ^[1]
76% of pinners save items to purchase later. ^[1]
97% of all searches on Pinterest are unbranded. ^[1]
Pins that show a product or service in action are 67% more likely to drive sales. ^[1]
Shopping is a top priority for 48% of Pinterest users. ^[1]
85% of pinners put visuals first when shopping for apparel and furniture. ^[1]
61% of users have purchased because of sponsored pins. ^[1]
77.1% of ad audiences are female, and 14.8% are male. ^[1]
Marketers can reach 3.8% of the population that is aged 13+ with adverts. ^[1]
The majority of ad audiences on Pinterest are from the age group of 25 34, which constitutes 38.8% of all Pinterest users. ^[1]
Quarteron quarter change of Pinterest’s advertising reach is +4.4%. ^[1]
78% of users say content from brands is useful, including ads. ^[1]
83% of the world’s leaders are on Twitter. ^[1]
79% of users of Twitter are not from the U.S. ^[1]
27.9% of global Twitter users are aged between 18 and 24 years. ^[1]
29.6% of Twitter users are female, and 70.4% are men. ^[1]
7.1% of all people aged 13 and above use Twitter. ^[1]
42% of all Twitter users are college graduates. ^[1]
77% of Twitter users earn more than $75,000+ each year. ^[1]
26% of U.S. users check Twitter multiple times in a day 46% of all Twitter users visit the platform daily. ^[1]
25% of users use the app every week, while 71% visit at least weekly. ^[1]
12% of U.S. users rely on Twitter for news. ^[1]
80% of the active users access Twitter via smartphones. ^[1]
Tweets with hashtags have witnessed engagement by 100% for individuals and 50% for brands. ^[1]
Using 1 2 hashtags can get you 21% more engagement. ^[1]
Tweets with more than 2 hashtags might have 17% lesser engagement. ^[1]
Hashtagged tweets have a 55% more chance of being retweeted. ^[1]
The top 10% of tweeters contribute 92% of tweets in the U.S. ^[1]
Twitter’s timeline generates +31% higher emotional connection and +28% higher levels of memorability versus the social media average. ^[1]
Tweets with a GIF gain 55% more engagement than those without. ^[1]
85% of SMB users on Twitter say providing customer service is important. ^[1]
53% of Twitter users are likely to be the first purchasers of new products. ^[1]
Companies using Twitter for customer service see a 19% lift in customer satisfaction. ^[1]
50% of consumers use Twitter, while 36% follow brands on Twitter. ^[1]
40% of the users admitted purchasing something they saw on Twitter. ^[1]
92% of companies tweet more than once a day. ^[1]
93% of brand followers on Twitter plan to buy from them. ^[1]
69% of brand followers on Twitter have already purchased from them. ^[1]
Ads with no hashtag received 23% more engagement. ^[1]
Marketers on Twitter can reach 7.1% of the 13+ age group population with adverts. ^[1]
29.6% of ad audiences are female, and 70.4% are male. ^[1]
The advertising revenue of Twitter grew 87% year on year. ^[1]
Advertisers saw a rise of 89% in video completion rates. ^[1]
Total ad engagement increased by 32% year on year. ^[1]
There are 56.6% of male users and 43.4% female users on LinkedIn. ^[1]
Almost 60% of LinkedIn users are in the age group of 25. ^[1]
60% of the U.S. LinkedIn users earn $100,000/year. ^[1]
57% of LinkedIn traffic is from mobile devices. ^[1]
91% of executives rate LinkedIn as their first choice for professionally relevant content. ^[1]
About 45% of LinkedIn article readers are in upper. ^[1]
39% of LinkedIn users never share content, while 16% of the profiles actively share multiple posts every week. ^[1]
Live streams witnessed a 437% yearon year increase in views. ^[1]
2% of LinkedIn users haven’t yet joined any group on LinkedIn. ^[1]
39% of users are LinkedIn premium account holders. ^[1]
22.04% of LinkedIn traffic comes from search alone. ^[1]
99.63% of LinkedIn search traffic comes from organic search. ^[1]
LinkedIn Pages with complete information get 30% more weekly views compared to others. ^[1]
There is a 50% rise in engagement yearover. ^[1]
According to LinkedIn, companies that post 20 times per month reach at least 60% of their unique audience. ^[1]
Images on average result in a 98% higher comment rate than without on LinkedIn. ^[1]
Links to Youtube videos play directly in the LinkedIn feed and typically give a 75% higher share rate. ^[1]
Messages sent have increased 35% yearover. ^[1]
Weekly LinkedIn members who engage heavily with content are 5x more likely to return daily. ^[1]
46% of social media traffic to the company’s website comes from LinkedIn. ^[1]
52% of buyers list LinkedIn as the most influential channel during their research process. ^[1]
InMail has a 300% higher response rate than email, with a 10 25% hit rate on LinkedIn. ^[1]
80% of B2B leads coming from social media are from LinkedIn. ^[1]
15% of Linkedin users are senior. ^[1]
An ad on LinkedIn can reach 14.3% of the world’s population over 18 years of age. ^[1]
Quarteron quarter change of LinkedIn’s advertising reach is +2.9%. ^[1]
43.4% of ad audiences are female, and 56.6% are male. ^[1]
Sponsored InMail has an opening rate of 52% on LinkedIn. ^[1]
LinkedIn Message Ads have a 40% conversion rate. ^[1]
65% of B2B companies have generated a customer through LinkedIn paid ads. ^[1]
The cost per lead is 28% lower than on Google AdWords on LinkedIn. ^[1]
LinkedIn has reported that its “matched audience” targeting feature procured a 32% increase in post click conversion rates and a 30% boost in CTR. ^[1]
58% of B2B advertisers like the ROI of LinkedIn ads. ^[1]
The average conversion rate of video ads on LinkedIn for the U.S. is 6.1%, more than any other contemporary platform. ^[1]
56.1% of TikTok users are female, and 43.9% are male. ^[1]
45% of TikTok users are in the age group of 18. ^[1]
69% of the U.S. teens use TikTok. ^[1]
63% of Gen Z use TikTok on a daily basis. ^[1]
20% of TikTok users earn more than $75,000. ^[1]
Over 34% of TikTokers make videos daily. ^[1]
90% of all TikTok users access the app on a daily basis. ^[1]
68% of TikTok users watch someone else’s video. ^[1]
55% of TikTok users upload their own videos. ^[1]
41% of users have uploaded their reactions to other videos on TikTok. ^[1]
87.3% of videos have at least one hashtag. ^[1]
The engagement rate of TikTok is 18%. ^[1]
90% of TikTok users open the app multiple times. ^[1]
90% of TikTok users use android. ^[1]
43% of users have taken part in duets. ^[1]
63% of engaged TikTok users claim to have liked a video in the last month. ^[1]
54% of engaged TikTok users claim to have commented on somebody else’s video. ^[1]
25% of the featured videos are either by celebrities or influencers. ^[1]
80% of the top videos have music. ^[1]
Inapp purchases increased by 500% in 2018. ^[1]
TikTok also saw an additional jump of 380% in 2020. ^[1]
TikTok revenue grew by 60% in 2021. ^[1]
42% of all TikTok revenue now comes from the U.S. TikTok influencers with 2.5 million followers charge around $800 per post. ^[1]
61% of TikTokers mentioned that they tend to buy from brands they see advertised, and 63% consider themselves brand conscious. ^[1]
Brands create 3.7% of the content on TikTok. ^[1]
33% of customers respond better when ads refer to them directly on TikTok. ^[1]
50% of ads have emotional messages. ^[1]
More than 80% of users are in the age group of 13. ^[1]
54.4% of Snapchat users are female, and 44.6% of users are male. ^[1]
The daily snap creation witnessed a growth of 25% year on year. ^[1]
76% of Snapchat’s daily active users engage with augmented reality. ^[1]
46% of Americans open the Snapchat app multiple times a day. ^[1]
57% of the total content shared on Snapchat is videos. ^[1]
70% of Gen Z in the U.S. has watched the news on Discover content on Snapchat. ^[1]
There is an 80% increase in SportsCenter viewership from last quarter too. ^[1]
More than 70% of Gen Z watch Snap Originals. ^[1]
60% of Snapchat users create new content on the app every day. ^[1]
Snapchat saw a 50% rise in video calls. ^[1]
Snapchatters are spending 25% more time than usual playing with lenses. ^[1]
Snapchat confirms increased engagement on ads, with a 36% increase in install volume for app ads and a 19% increase in swipe. ^[1]
Snapchat increased its revenue by 57% year on year in Q3, 2021. ^[1]
64% of businesses are on Snapchat. ^[1]
34% of teenagers consider Snapchat as their preferred app in the U.S. ^[1]
76% of Snapchatters make their purchases online every holiday season. ^[1]
Snapchat users are 60% more likely to make impulse purchases. ^[1]
Snapchatters are 20% more likely to make purchases on mobile. ^[1]
35% of Snapchatters send snaps about products they’re interested in buying. ^[1]
Geofilter shared to a national audience can reach 40 60% of the daily Snapchat users. ^[1]
80% of users use Snapchat at a restaurant, 66% while shopping, and 50% use Snapchat at the gym. ^[1]
Marketers on Snapchat can reach 8.8% of the 13+ age group population with adverts. ^[1]
54.4% of ad audiences are female, and 44.6% are. ^[1]
male Quarteron quarter change of Snapchat’s advertising reach is +4.7%. ^[1]
Snapchat global advertising revenue is predicted to reach $2.62 billion. ^[1]
64% of Snap Ads are viewed with sound on. ^[1]
55% of Gen Z have an ad recall after watching 0 to 2 seconds of a Snapchat ad. ^[1]
Snapchat Sponsored Lenses are predicted to reach 16 million daily viewers. ^[1]
57% of all brand posts are video ads. ^[1]
ran influencer campaigns with interest in using influencers on TikTok rising 325% in just one year according to The State of Influencer Marketing 2021 research. ^[2]
70% of Teens Trust Influencers More than Traditional Celebrities. ^[2]
86% of Women Use Social Media for Purchasing Advice. ^[2]
And this behavior is growing, as 78% of women are active on social media with a preference for Snapchat and Instagram. ^[2]
49% of Consumers Depend on Influencer Recommendations. ^[2]
Not only do 49% of consumers depend on influencer recommendations, had purchased something after seeing it on Twitter, YouTube or Instagram. ^[2]
42% of Customers Use Ad. ^[2]
41% of Twitter Users Intended to Purchase Based on a Tweet. ^[2]
On the platform, influencers are now rivaling friends in terms of building trust, with 61% of Twitter users following a creator resulting in a 61% lift in brand favorability and a 64% increase in recommendation intent. ^[2]
60% of Consumers Have Been Influenced by Social Media or a Blog. ^[2]
According to research, 3% of consumers would consider buying a product in store if promoted by a celebrity, compared to 60% for an influencer. ^[2]
According to Twitter, influencers created a 5.2x increase in purchase intent when users were exposed to brand and influencer tweets compared to 2.7x when just shown brand tweets. ^[2]
71% of Marketers Believe Influencer Partnerships are Good for Business. ^[2]
and it is estimated that larger companies are spending as much as $100 million on Facebook advertising per year. ^[16]
Approximately 81 percent of Twitter’s advertising revenue comes from mobile and there is a $200,000 cost estimated for a 24 Hour Promoted Trend on Twitter. ^[16]
It has over a 53 percent positive interaction between Google+ users and brands. ^[16]
There are over 70 million users of Pinterest of which 80 percent are women and 20 percent are men. ^[16]
There are also disparities by race and ethnicity 81% of Black and 83% of Latino children and teens have a computer at home, compared to 91% of White youth. ^[17]
Personal ownership of smartphones among children and teens is more evenly divided across income (68% lower income, 69% middle income, 65% higher income). ^[17]
Younger children’s access to technology is rising, with 31% of eightyear olds having phones in 2021 (up from 11% in 2015). ^[17]
Children and teens commonly (79%). ^[17]
Trust found that 93% of youth age 14 22 use social media, most daily [3]. ^[17]
In 2019, 41% of teens said they enjoyed social media “a lot”; in 2021 that figure declined to 34% [1]. ^[17]
They found that nearly one in 4 (23%). ^[17]
Teens who identify as transgender are more likely to be bullied online (35% compared to 24% girls and 22% boys). ^[17]
Similarly, youth who identify as LGBTQ (32%). ^[17]
LGBTQ youth (7%) are also more likely to report that they have bullied others than are heterosexual youth (4%). ^[17]
While 16% of boys age 13 17 have blocked or “unfriended” a person who was making unwanted advances, 35% of girls have done so [7]. ^[17]
Among teens age 13 17 who have dated, 13% have had a partner demand that passwords be shared, 11% have been threatened with harm online or by phone, and 8% have had online posts used against them [7]. ^[17]
Among youth under age 18, the prevalence of sending an explicit image or message is nearly 15% and the prevalence of receiving one is 27% [8]. ^[17]
In 2013, just 5% of youth age 18 24 reported that they use mobile dating apps; by 2015, that figure had grown to 22% [10]. ^[17]
The proportion of heterosexual college students who use dating apps may be higher two college based studies of heterosexual students found that nearly 40% reported using the apps [11, 12]. ^[17]
One nonrepresentative, national study of young , sexually experienced men who have sex with men found that just over half use specific apps to find partners for sex while 30% use general dating apps. ^[17]
Most (83%). ^[17]
Some (31%). ^[17]
Most of the adolescent males in this study reported that they use MSM specific apps to meet partners for sex (69%), but they also use them to chat with friends (66%), meet new friends (61%), or find a romantic partner (50%). ^[17]
Offered a different set of survey choices, heterosexual college students said that they use dating apps to have fun (94%), meet new people (91%), be social/chat with others (90%), find a dating partner (69%), and initiate sex (38%). ^[17]
Common Sense Media reports that watching videos online is an extremely popular activity, with 77% of teens saying they watch daily [1]. ^[17]
The Common Sense survey found that 60% of boys and 24% of girls age 8 18 said they like playing video games “a lot” [1]. ^[17]
In a 2019 poll of parents, 41% reported that their teen boys play video games every day while 20% said this of teen girls. ^[17]
Among those whose children play every day, over half (54%). ^[17]
The vast majority (87%). ^[17]
Nearly half of teens (49%) and most young adults (76%). ^[17]
90% of respondents with symptoms of depression go online for information about mental health. ^[17]

I know you want to use Social Network Platforms, thus we made this list of best Social Network Platforms. We also wrote about how to learn Social Network Platforms and how to install Social Network Platforms. Recently we wrote how to uninstall Social Network Platforms for newbie users. Don’t forgot to check latest Social Network Platformsstatistics of 2024.

Reference

backlinko – https://backlinko.com/social-media-users.
socialpilot – https://www.socialpilot.co/blog/social-media-statistics.
digitalmarketinginstitute – https://digitalmarketinginstitute.com/blog/20-influencer-marketing-statistics-that-will-surprise-you.
sproutsocial – https://sproutsocial.com/insights/social-media-statistics/.
oberlo – https://www.oberlo.com/blog/social-media-marketing-statistics.
hootsuite – https://blog.hootsuite.com/social-media-statistics-for-social-media-managers/.
statusbrew – https://statusbrew.com/insights/social-media-statistics/.
hubspot – https://blog.hubspot.com/blog/tabid/6307/bid/23865/13-mind-bending-social-media-marketing-statistics.aspx.
wordstream – https://www.wordstream.com/blog/ws/2017/01/05/social-media-marketing-statistics.
khoros – https://khoros.com/resources/social-media-demographics-guide.
pewresearch – https://www.pewresearch.org/internet/fact-sheet/social-media/.
datareportal – https://datareportal.com/social-media-users.
smartinsights – https://www.smartinsights.com/social-media-marketing/social-media-strategy/new-global-social-media-research/.
brandwatch – https://www.brandwatch.com/blog/amazing-social-media-statistics-and-facts/.
ourworldindata – https://ourworldindata.org/rise-of-social-media.
apollotechnical – https://www.apollotechnical.com/social-media-recruiting-statistics/.
smallbiztrends – https://smallbiztrends.com/2015/07/social-media-sites-statistics.html.
actforyouth – https://actforyouth.net/adolescence/demographics/internet.cfm.

On one hand, social network platforms serve as a valuable tool for communication and connectivity. They allow us to stay in touch with friends and family across the globe, share personal moments, and exchange information instantly. This has revolutionized the way we interact with one another and has greatly enhanced our ability to foster and maintain relationships in the digital age. No longer are we limited by the constraints of distance or time zones – social network platforms have made the world a smaller, more interconnected place.

In addition to connecting individuals, social network platforms have also become a powerful tool for businesses and organizations. Through targeted advertising and outreach campaigns, businesses are able to reach a global audience with unprecedented ease and efficiency. Social network platforms have enabled smaller businesses to compete with larger corporations on a level playing field, as they are able to access a wide pool of potential customers and clients through these platforms. Furthermore, social network platforms provide valuable insights and data analytics that can inform decision-making and strategy development for companies looking to expand their reach and influence.

On the flip side, there are concerns surrounding the usefulness of social network platforms, particularly regarding their impact on mental health and well-being. The constant exposure to curated images and unrealistic standards on these platforms may lead to feelings of inadequacy and low self-esteem among users. The pressure to present a perfect image online can take a toll on individuals’ mental health, leading to increased levels of stress, anxiety, and depression. Moreover, the addictive nature of social network platforms can also disrupt sleep patterns and contribute to feelings of isolation and loneliness.

Furthermore, social network platforms have been criticized for their role in perpetuating fake news, misinformation, and social polarization. The ease with which information can be shared and disseminated on these platforms without proper fact-checking has given rise to the spread of misinformation and propaganda. This can have serious implications for public discourse and democracy, as individuals may be swayed by false narratives and manipulated information, leading to a fragmented and polarized society.

Despite these drawbacks, social network platforms continue to play a crucial role in shaping our social interactions and professional endeavors. They provide a unique space for individuals to express themselves, connect with others, and explore a vast array of ideas and perspectives. For better or for worse, social network platforms have become an essential part of our daily lives, and it is up to us to navigate these platforms responsibly and mindfully to harness their true potential.

In Conclusion

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