Supply Side Platforms (SSP) Statistics 2023 – Everything You Need to Know

Are you looking to add Supply Side Platforms (SSP) to your arsenal of tools? Maybe for your business or personal use only, whatever it is – it’s always a good idea to know more about the most important Supply Side Platforms (SSP) statistics of 2023.

My team and I scanned the entire web and collected all the most useful Supply Side Platforms (SSP) stats on this page. You don’t need to check any other resource on the web for any Supply Side Platforms (SSP) statistics. All are here only 🙂

How much of an impact will Supply Side Platforms (SSP) have on your day-to-day? or the day-to-day of your business? Should you invest in Supply Side Platforms (SSP)? We will answer all your Supply Side Platforms (SSP) related questions here.

Please read the page carefully and don’t miss any word. 🙂

Best Supply Side Platforms (SSP) Statistics

☰ Use “CTRL+F” to quickly find statistics. There are total 17 Supply Side Platforms (SSP) Statistics on this page 🙂

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Supply Side Platforms (SSP) Market Statistics

• Programmatic ad spending will reach $59.45 billion in 2019, accounting for 84.9% of the US digital display ad market. ^[0]
• Programmatic ad spending will reach $59.45 billion in 2019, accounting for 84.9% of the US digital display ad market. ^[1]
• In 2021, 88% of all digital display marketing in was spent via programmatic advertising. ^[2]
• These are the top 10 SSP’s on the market right now, according to g2crowd. ^[2]

Supply Side Platforms (SSP) Latest Statistics

• US Programmatic Digital Display Ad Spending Programmatic advertising will account for 83.5% of all US digital display ad dollars, or $57.30 billion, this year. ^[0]
• US Programmatic Digital Display Ad Spending Programmatic advertising will account for 83.5% of all US digital display ad dollars, or $57.30 billion, this year. ^[1]
• Publift has helped its clients realize an average 55% uplift in ad revenue since 2015, through the use of cutting edge programmatic advertising technology paired with impartial and ethical guidance. ^[3]
• Chocolate Premium, is the world’s first video SSP with 100% server. ^[4]
• One network will pay $2.00CPMbut only fill 20% of the time. ^[5]
• In contrast, another will pay $1.00 CPM but fill 70% of the time. ^[5]
• The number of publishers satisfied with our SSP is growing week after week, and results so far are encouraging, 25% 35% higher than before, on average. ^[6]
• Even though roughly 90% of programmatic buying goes through Real Time Bidding, there are other ways of programmatic advertising, namely; Programmatic DirectA way to buy a guaranteed amount of impressions on specific sites. ^[2]
• This one banner size makes up 40% of all display advertising impressions and works well both on mobile and desktop. ^[2]
• An average fee would typically be around 10 20% – with additional charges for things like Data Management Platforms and programmatic functionalities. ^[2]
• RetargetingOn average 2% of visitors convert when they visit your site. ^[2]
• In fact, as many as 55% of brands did their programmatic buying themselves in 2021 – and this number is predicted to climb to 72% by 2023. ^[2]
• 60% of brands are predicted to take their programmatic advertising in. ^[2]

I know you want to use Supply Side Platforms (SSP), thus we made this list of best Supply Side Platforms (SSP). We also wrote about how to learn Supply Side Platforms (SSP) and how to install Supply Side Platforms (SSP). Recently we wrote how to uninstall Supply Side Platforms (SSP) for newbie users. Don’t forgot to check latest Supply Side Platforms (SSP)statistics of 2023.

Reference

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1. emarketer – https://www.emarketer.com/topics/category/ssp.
2. emarketer – https://www.emarketer.com/topics/category/demand-side%20platform.
3. match2one – https://www.match2one.com/blog/what-is-programmatic-advertising/.
4. publift – https://www.publift.com/adteach/what-is-a-supply-side-platform.
5. clearcode – https://clearcode.cc/blog/ssp-and-ad-exchange-companies/.
6. snigel – https://snigel.com/blog/what-is-a-supply-side-platform.
7. eroadvertising – https://blog.eroadvertising.com/we-have-developed-the-first-adult-supply-side-platform/.

How Useful is Supply Side Platforms

There is no denying the benefits that SSPs bring to the table. One of their core advantages lies in their ability to streamline the buying and selling process, simultaneously increasing efficiency and reducing costs for all parties involved. By automating the auction-based bidding process, SSPs remove the need for manual negotiations and tedious back-and-forth exchanges between publishers and advertisers. This automation promotes transparency, improves accuracy, and delivers advertising campaigns in a timely manner. Moreover, it grants publishers the opportunity to reach a wider pool of potential buyers, therefore increasing revenue potential.

Additionally, SSPs foster competition and fair pricing in the marketplace. They enable publishers to maximize revenue by granting access to a wide range of advertising demand sources, including programmatic buyers, ad networks, and ad exchanges. The increased competition introduced by SSPs ensures that publishers can secure the best possible price for their ad inventory. Simultaneously, advertisers can tap into a multitude of ad spaces, optimizing their campaigns based on their targeting preferences and budget limitations. This mutually beneficial ecosystem further accelerates the growth and development of the digital advertising industry as a whole.

SSPs also enhance the targeting and personalization capabilities of digital advertising. By employing sophisticated analytics and data-driven targeting techniques, SSPs open up new avenues for advertisers to reach their desired audience. In turn, this leads to better user experiences, the delivery of relevant ads, and improved conversion rates. Consequently, advertisers can allocate their advertising budgets more effectively, ensuring each impression reaches the most appropriate audience segment. On the other hand, the increased relevancy and personalization may lead to enhanced user engagement and a higher likelihood of converting prospects into customers.

Despite these myriad advantages, it is crucial to acknowledge the challenges and limitations associated with SSPs. Firstly, the proliferation of SSPs has brought about an oversupply of ad inventory, leading to far more available ad space than demand. This oversaturation may result in decreased ad prices and, subsequently, reduced returns for publishers. Additionally, ad fraud remains a prominent concern, as bad actors seek to exploit the automated nature of programmatic advertising. However, the industry has tirelessly worked towards implementing fraud detection measures, improving verification techniques, and enhancing brand safety to counteract this challenge.

Furthermore, the reliance on technology platforms necessitates technical expertise from both publishers and advertisers to navigate and leverage these solutions effectively. Implementing SSPs successfully requires a deep understanding of the underlying algorithms, bidding strategies, and intricacies of programmatic advertising. Without the necessary expertise, there is a risk of mismanaging inventory, misspending budget, and failing to optimize campaigns. Overcoming this challenge involves investing in workforce training, either internally or through vendor support, to ensure maximum efficiency and results.

Overall, SSPs have delivered tremendous value to the digital advertising ecosystem. These platforms have not only streamlined the buying and selling process but also fostered competition, improved targeting capabilities, and facilitated personalized advertising experiences. Despite the challenges encountered along the way, the product innovation and ongoing industry efforts to combat issues like ad fraud highlight the industry’s commitment to continuously improve the usefulness of SSPs.

In conclusion, the efficacy of SSPs lies not only in their ability to enhance the efficiency and automation of the advertising market but also in their capability to revolutionize the way advertisers engage with their target audience.

In Conclusion

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