Are you looking to add Supply Side Platforms (SSP) to your arsenal of tools? Maybe for your business or personal use only, whatever it is – it’s always a good idea to know more about the most important Supply Side Platforms (SSP) statistics of 2024.
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How much of an impact will Supply Side Platforms (SSP) have on your day-to-day? or the day-to-day of your business? Should you invest in Supply Side Platforms (SSP)? We will answer all your Supply Side Platforms (SSP) related questions here.
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On this page, you’ll learn about the following:
Best Supply Side Platforms (SSP) Statistics
☰ Use “CTRL+F” to quickly find statistics. There are total 17 Supply Side Platforms (SSP) Statistics on this page 🙂Supply Side Platforms (SSP) Market Statistics
- Programmatic ad spending will reach $59.45 billion in 2019, accounting for 84.9% of the US digital display ad market. [0]
- Programmatic ad spending will reach $59.45 billion in 2019, accounting for 84.9% of the US digital display ad market. [1]
- In 2021, 88% of all digital display marketing in was spent via programmatic advertising. [2]
- These are the top 10 SSP’s on the market right now, according to g2crowd. [2]
Supply Side Platforms (SSP) Latest Statistics
- US Programmatic Digital Display Ad Spending Programmatic advertising will account for 83.5% of all US digital display ad dollars, or $57.30 billion, this year. [0]
- US Programmatic Digital Display Ad Spending Programmatic advertising will account for 83.5% of all US digital display ad dollars, or $57.30 billion, this year. [1]
- Publift has helped its clients realize an average 55% uplift in ad revenue since 2015, through the use of cutting edge programmatic advertising technology paired with impartial and ethical guidance. [3]
- Chocolate Premium, is the world’s first video SSP with 100% server. [4]
- One network will pay $2.00CPMbut only fill 20% of the time. [5]
- In contrast, another will pay $1.00 CPM but fill 70% of the time. [5]
- The number of publishers satisfied with our SSP is growing week after week, and results so far are encouraging, 25% 35% higher than before, on average. [6]
- Even though roughly 90% of programmatic buying goes through Real Time Bidding, there are other ways of programmatic advertising, namely; Programmatic DirectA way to buy a guaranteed amount of impressions on specific sites. [2]
- This one banner size makes up 40% of all display advertising impressions and works well both on mobile and desktop. [2]
- An average fee would typically be around 10 20% – with additional charges for things like Data Management Platforms and programmatic functionalities. [2]
- RetargetingOn average 2% of visitors convert when they visit your site. [2]
- In fact, as many as 55% of brands did their programmatic buying themselves in 2021 – and this number is predicted to climb to 72% by 2024. [2]
- 60% of brands are predicted to take their programmatic advertising in. [2]
I know you want to use Supply Side Platforms (SSP), thus we made this list of best Supply Side Platforms (SSP). We also wrote about how to learn Supply Side Platforms (SSP) and how to install Supply Side Platforms (SSP). Recently we wrote how to uninstall Supply Side Platforms (SSP) for newbie users. Don’t forgot to check latest Supply Side Platforms (SSP)statistics of 2024.
Reference
- emarketer – https://www.emarketer.com/topics/category/ssp.
- emarketer – https://www.emarketer.com/topics/category/demand-side%20platform.
- match2one – https://www.match2one.com/blog/what-is-programmatic-advertising/.
- publift – https://www.publift.com/adteach/what-is-a-supply-side-platform.
- clearcode – https://clearcode.cc/blog/ssp-and-ad-exchange-companies/.
- snigel – https://snigel.com/blog/what-is-a-supply-side-platform.
- eroadvertising – https://blog.eroadvertising.com/we-have-developed-the-first-adult-supply-side-platform/.
How Useful is Supply Side Platforms
One of the key advantages of using SSPs is the ability to access a wide range of demand sources, including ad networks, exchanges, and direct advertisers. This increased competition helps to drive up the prices of ad impressions, leading to better monetization for publishers. By connecting with multiple demand partners through a single platform, publishers can maximize their advertising revenue and make more informed decisions about which ads to display on their websites.
SSPs also provide publishers with greater control and transparency over their ad inventory. By using advanced targeting and optimization tools, publishers can segment their audience and deliver more relevant and engaging advertisements. This not only improves the overall user experience but also increases the likelihood of ad engagement and conversion. Additionally, SSPs often provide detailed analytics and reporting tools that allow publishers to track performance and make data-driven decisions to optimize their revenue streams.
Furthermore, SSPs offer publishers valuable insights into the broader digital advertising landscape. By aggregating data from multiple demand partners, SSPs can provide publishers with a holistic view of market trends, audience behaviors, and pricing dynamics. This information can help publishers fine-tune their ad strategies, identify new revenue opportunities, and stay competitive in the ever-evolving digital advertising space.
In addition to helping publishers monetize their inventory more effectively, SSPs also benefit advertisers by providing access to a diverse range of premium publishers. Advertisers can leverage SSPs to reach high-quality audiences at scale, with the ability to target specific demographics, interests, and behaviors. This targeted approach enables advertisers to improve campaign performance and ROI while avoiding wasteful ad spend on irrelevant or low-quality placements.
Overall, the value of SSPs in the digital advertising ecosystem cannot be overstated. These platforms play a pivotal role in connecting publishers with advertisers, facilitating ad transactions, and optimizing revenue generation for both parties. By leveraging the capabilities of SSPs, publishers can enhance their monetization strategies, improve overall performance, and gain valuable insights into the digital advertising landscape.
In conclusion, supply-side platforms are an essential tool for publishers looking to maximize their advertising revenue and optimize their ad inventory. By providing access to a wide range of demand sources, offering greater control and transparency, and delivering valuable insights into the digital advertising landscape, SSPs offer tangible benefits for publishers and advertisers alike. As the digital advertising industry continues to evolve, SSPs will play an increasingly important role in driving efficiency, effectiveness, and growth for all stakeholders involved.
In Conclusion
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