Are you looking to add Sweepstakes to your arsenal of tools? Maybe for your business or personal use only, whatever it is – it’s always a good idea to know more about the most important Sweepstakes statistics of 2024.
My team and I scanned the entire web and collected all the most useful Sweepstakes stats on this page. You don’t need to check any other resource on the web for any Sweepstakes statistics. All are here only 🙂
How much of an impact will Sweepstakes have on your day-to-day? or the day-to-day of your business? Should you invest in Sweepstakes? We will answer all your Sweepstakes related questions here.
Please read the page carefully and don’t miss any word. 🙂
On this page, you’ll learn about the following:
Best Sweepstakes Statistics
☰ Use “CTRL+F” to quickly find statistics. There are total 65 Sweepstakes Statistics on this page 🙂Sweepstakes Market Statistics
- That is 5.5% more than the general average of commonly used email marketing campaigns. [0]
- Contest emails have an average rate of 8%, that’s 5.5% more commonly used email marketing campaigns. [1]
- In 2018, the global cosmetic market grew to an estimated 5.5% in comparison to the previous year. [1]
Sweepstakes Latest Statistics
- The social media auto fill option in participation forms can increase conversion rates by almost 189%. [0]
- Only 0.56% of all Instagram posts are Contests. [0]
- Contests with prizes of $1000 or more receive an engagement rate of 5.8% per 100 followers. [0]
- 78.4% of contest shares are done on Facebook. [0]
- On mobile devices, Whatsapp devices stand out at 17%. [0]
- Close to 89% of industries are using video contests to promote their products and services. [0]
- 33% of contest participants are open to receiving information about the brand and partners. [0]
- Contests have a conversion rate of almost 34%, which is higher than other content types. [0]
- 94.46% of the time users share the promotion immediately after they register. [0]
- Of the total participants, 62.13% share the promotion with a friend in order to suggest that they take part too. [0]
- 53% of participants of contests are male while 47% of participants are female 2. [0]
- 68% of the participants are above 18 years old. [0]
- An average of over 34% of new customers are acquired through contests. [0]
- Instagram accounts that hold contests grow their followers 70% faster on average than accounts that don’t. [0]
- Contest emails have an average open rate of 8.8%. [0]
- Contests have a 3.7% higher conversion rate as compared to other CTAs. [0]
- Of that, $2.2 billion went to games, contests and sweepstakes, according to the U.S. Brand Activation Marketing Forecast 2016 from the ANA and PQ Media. [2]
- For example, let’s say there is one prize with 100 entries that’s 1/100 = 1% probability you’ll win. [3]
- But if there are ten prizes, the probability is 10/100 = 10% chance. [3]
- Of female respondents, 31 percent reported having participated within the month previous to survey. [4]
- Under 35 22% 35 to 49 33% 50 to 64 35% You need to log in to download this statistic. [4]
- Not only are you not likely to win anything, your information can be sold to third parties including advertisers, publishers, and commercial data aggregators [6]—placing you on a potential avalanche of mailing lists. [5]
- The United States have won 12 of the 20 singles sessions against Europe since 1979 (60%). [6]
- 50% of the European team are made up of English players. [6]
- He has the best record of any European player to have featured in at least five events, winning 15 points out of a possible 22, a 68% scoring ratio. [6]
- 42% of his matches have ended in a half point. [6]
- In fact, they’ve won both previous editions against Europe where at least 50% of their team was made up of newcomers 1979 and 2008. [6]
- He won two of his three matches in his only previous Ryder Cup appearance in 2018, setting the second best points ratio (66.7%) in the US team after Justin Thomas (80%, 4 points out of a possible 5). [6]
- He’s collected eight points from a possible 11 in fourballs/foursomes, a 73% scoring rate. [6]
- He has finished in the Top 10 in 50% of his major appearances. [6]
- Despite these staggering numbers, only 2% of Instagram accounts run contests or giveaways. [7]
- Towns is shooting 41% from deep this season and 39.6% for his career. [8]
- Approximately 89% of industries are using video contests to promote their products and services. [1]
- Contest CTA’s have a 3.73% higher conversion rate when compared to other CTA’s. [1]
- Using a welcome mat contest entry method increases your conversions by 33% when compared to regular pop. [1]
- Today eCommerce accounted for 8.5% of beauty sales. [1]
- The numbers don’t lie; about 83% of companies use referral promotion contests to help increase brand awareness and lead generation. [1]
- About 72% of Pinners use Pinterest to decide what to buy offline, and six out of every ten millennials use Pinterest to discover new products. [1]
- Earlier, we spoke about how using a welcome mat contest entry method can increase your conversions by 33% when compared to regular pop. [1]
- And according to the DMA, personalized and segmented emails generate 58% of all revenue. [1]
- Approximately 78% of people watch online videos every week, and 55% view online videos every day. [1]
- Not to mention 92% of users watching video on mobile will share it with others. [1]
- We found that 89% of industries are using video contests to promote their products and services. [1]
- Around 72% of customers, would rather learn about a product or service by way of video. [1]
- social media posts with video have 48% more views. [1]
- Bonus entry contests have one of the highest contest conversion rates of 28.45% when compared to other popular contest entry methods. [1]
- Contest landing pages have 7.29% more conversions than the typical landing page conversion (around 2.35%). [1]
- Contest emails have the highest average open rate of 45% when compared to other email campaigns. [1]
- 86% of contests are hosted with landing pages, pop ups, and contest forms when compared to other methods. [1]
- After analyzing all of the industries, we found that out of 1592 photo contests across all industries, 15% of those contests come from real estate agencies/realtors. [1]
- When compared to the average popup conversion rate of 3.09%, the average contest pop up conversion is approximately 11.82%. [1]
- But despite that popups generally have decent click through rates—often around 2%—higher than other kinds of ads. [1]
- Surprisingly only 22% of companies use caption contests compared to other contest methods. [1]
- Speaking of which, everything is 20% off the Bioware Gear Store for N7 Day. [9]
- Destroying synthetic life was the most popular ending decision with 45% of players saying sayonara to the Reapers, the Geth, and EDI. [9]
- Interestingly, 8% of playthroughs ended with Shepard refusing the choose between the three colors and instead players got to see the Milky Way lose its fight. [9]
- Players absolutely hated Udina, with 6% of players choosing him to be humanity’s first councilor, which is less than the 9% of players who did not choose a councilor. [9]
- Bafflingly, 15% of players did not recruit Garrus in ME1, and to them I ask why?. [9]
- Businesses get an average 17,500 new fans through contests Instagram accounts with contests grow their account 70% more quickly than other accounts. [10]
- Instagram contest posts get 3.5 times as many likes and a whopping 64 times more comments than other posts 33% of contest participants are open to receiving more info about a business and 62.13% will share that contest with their friends. [10]
- Not all people will stick around after they participate, but even if 33% of customers are interested in hearing what else your business has to offer post contest, it’ll be a success. [10]
- According to Section 849.094, F.S., a game promotion means, but is not limited to. [11]
I know you want to use Sweepstakes Software, thus we made this list of best Sweepstakes Software. We also wrote about how to learn Sweepstakes Software and how to install Sweepstakes Software. Recently we wrote how to uninstall Sweepstakes Software for newbie users. Don’t forgot to check latest Sweepstakes statistics of 2024.
Reference
- outgrow – https://outgrow.co/blog/stats-giveaways-contests.
- wishpond – https://blog.wishpond.com/post/115675438009/contest-statistics.
- contestqueen – https://www.contestqueen.com/2021/sweepstakes-statistics/.
- statisticshowto – https://www.statisticshowto.com/odds-of-winning-sweepstakes/.
- statista – https://www.statista.com/statistics/290004/participation-in-online-contests-and-sweepstakes-sponsored-by-brands-in-great-britain/.
- statisticshowto – https://www.statisticshowto.com/odds-of-winning-publishers-clearing-house/.
- theanalyst – https://theanalyst.com/2021/09/the-best-ryder-cup-stats-2021/.
- topdogsocialmedia – https://topdogsocialmedia.com/ultimate-guide-run-irresistible-instagram-giveaway/.
- nba – https://www.nba.com/news/2024-mtn-dew-3-point-contest.
- aiptcomics – https://aiptcomics.com/2021/11/07/bioware-celebrates-mass-effect-n7-day/.
- ussweeps – https://ussweeps.com/about-us/blog/social-sweepstakes/5-reasons-to-run-a-social-media-contest-for-your-business-right-now/.
- fdacs – https://www.fdacs.gov/Business-Services/Game-Promotions-Sweepstakes.
How Useful is Sweepstakes
On the surface, sweepstakes can be seen as a win-win situation. Participants have the opportunity to win prizes while businesses have the chance to boost brand awareness and customer loyalty. However, the usefulness of sweepstakes can vary greatly depending on the goals and intentions of the company running them.
For businesses looking to increase their customer base or draw attention to a new product or service, sweepstakes can be an effective tool. By offering enticing prizes and promoting the competition across various channels, companies can attract a large number of participants and generate buzz around their brand. This can lead to increased visibility, website traffic, and ultimately, potential new customers.
Sweepstakes can also be useful for building relationships with existing customers. By rewarding loyal patrons with the chance to win exclusive prizes or discounts, businesses can show their appreciation and strengthen customer loyalty. This can help to promote repeat business and encourage word-of-mouth recommendations, ultimately driving sales and revenue.
Another valuable aspect of sweepstakes is the data they provide businesses with. By collecting participant information such as email addresses and demographic data, companies can gain valuable insights into their target market. This data can be used to tailor marketing strategies, personalize communications, and improve overall customer experience. In this way, sweepstakes can serve as a valuable tool for market research and customer relationship management.
Despite these benefits, it’s important to recognize the limitations of sweepstakes as a marketing tool. While they can be effective in generating short-term interest and engagement, they do not guarantee long-term customer loyalty or sustainable business growth. Many participants may only be interested in entering the competition for the chance to win a prize, rather than engaging with the brand or making a purchase.
Furthermore, there is always the risk of attracting participants who are not genuinely interested in the products or services being offered. This can result in a high number of entries that do not translate into meaningful customer relationships or sales. For businesses, this means spending valuable resources on promotions that may not yield a significant return on investment.
In conclusion, sweepstakes can be a useful marketing tool when used strategically and in alignment with business goals. They have the potential to attract new customers, strengthen relationships with existing ones, and provide valuable data for marketing purposes. However, businesses must be cautious of the limitations of sweepstakes and ensure that their marketing efforts are in line with their overall objectives. Ultimately, the usefulness of sweepstakes lies in how well they are integrated into a comprehensive marketing strategy that focuses on building lasting customer relationships and driving sustainable business growth.
In Conclusion
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