Tour Operator Statistics 2024 - Everything You Need to Know

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Best Tour Operator Statistics

Best Tour Operator Statistics

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Tour Operator Market Statistics

The market size of the Tour Operators industry is expected to increase 57.2% in 2024. ^[0]
The market size of the Tour Operators industry in the US has declined 1.0% per year on average between 2017 and 2024. ^[0]
In 2018, 79% of travel marketers used Facebook Ads, and that number will continue to rise with 65% of travel markets reporting they plan to spend more on Facebook Ads in 2019. ^[1]
Digital advertising represents the largest portion of ad spend for all global travel marketers in 2018 at 47 percent—and that number will only grow. ^[1]
In the future, 41% of travel marketers plan on using SMS or messaging apps, 39% plan on using realtime audience travel data, and 38% plan on using real time supply and demand data. ^[1]
Facebook and Instagram, Amazon, and Google Ads were each cited by four in 10 global travel marketers as the top platforms to likely disrupt the industry in the next five years—with Facebook narrowly leading the pack. ^[1]
Over the next 5 years, marketers feel the following technologies are most likely to disrupt travel marketing augmented reality or VR (20%), real time travel audience data (17%), and smart speakers or voice search (13%). ^[1]
U.S. online travel growth continues to outpace the overall market The U.S. travel market grew a healthy 5% in 2018, with gains remaining stead in 2019. ^[1]
As brands work to make themselves visible to travelers, they are now spending 61% of their marketing budgets on online channels. ^[1]
On average, travel companies spend about 44% of their digital marketing budget on mobile solutions a relatively high amount considering most booking still takes place on desktops and laptops. ^[1]
On a global scale, both Facebook (30%) and Instagram (28%). ^[1]
Although 77% of marketers use at least one social media platform for marketing purposes, less than half (48%). ^[1]
Almost half (48%). ^[1]
Hotel marketers had a full 50% of ad spend devoted to digital channels in 2018. ^[1]
Across the board, hotel marketers plan to increase digital advertising budgets in 2019, with more than 6 out of 10 (62%). ^[1]
Of the digital channels utilized by hotel marketers in 2018, Facebook and Instagram received the most budget, with 22% allocated to these social media behemoths. ^[1]
Paid search came in second (19%), followed by private marketplace advertising (12%). ^[1]
46% of attraction marketers say that delivering personalized ads and offers in real time is their top challenge. ^[1]
In 2018, the cruise travel market segment reported spending 45% of their marketing budget on digital (compared to 50% for hotels). ^[1]
The top 3 digital video channels are Facebook, YouTube, and Instagram, and 62% of cruise marketers intend to spend more on Instagram in 2019 than other video channels. ^[1]
70% of cruise marketers shared that the top reason for them to leverage data is for better segmentation and targeting, where they get the ability to target travellers based on intent and/or where they are in the path to purchase. ^[1]
For example, the Chinese market’s willingness to participate in group guided tours has declined by 18% since the global outbreak . ^[2]
In 2018, the proportion of direct website bookings fell to 66.7% while marketplace bookings increased to 9.1%. ^[3]
The global virtual reality market size was valued at US$15.81 billion in 2020 and is expected to grow at a compound annual growth rate of 18.0% from 2021 to 2028. ^[4]

Tour Operator Latest Statistics

Even though it was forecast to increase by around 67 percent in 2021, it was predicted to stay below pre. ^[5]
For instance, the worldwide revenue of Booking Holdingsfell by nearly 55 percent in 2020 over the previous year, then rose by four billion U.S. dollars in 2021. ^[5]
$9.6bn Tour Operators in the US Market Size in 2024 57.2% Tour Operators in the US Market Size Growth in 2024 1% Tour Operators in the US Annualized Market Size Growth 2017–2024. ^[0]
(% share of sectoral total). ^[6]
Together they employed 495 thousand persons, equivalent to 0.4 % of the total workforce in the non financial business economy and 3.7 % of those employed within administrative and support services. ^[6]
Travel agency and related services generated EUR 26.8 billion of value added which was 0.4 % of the non financial business economy total or 6.3 % of the added value for administrative and support services. ^[6]
The wageadjusted labour productivity ratio for EU28 travel agency and related services in 2012 was 170.0 %, considerably higher than the non financial business economy average (142.7 %) or the administrative and support services average (137.0 %). ^[6]
It accounted for 91.3 % of sectoral value added in 2012 and for 86.1 % of sectoral employment; the residual shares being attributed to other reservation services and related activities. ^[6]
The relative importance of travel agency and related services in terms of their contribution to non financial business economy value added was highest in Malta, attaining a 1.6 % share in 2012. ^[6]
At the other end of the range, there were three Member States where less than 0.2 % of non financial business economy value added was generated within the travel agency and related services sector —. ^[6]
Nonmember countries presented in Table 4a, Switzerland and Norway were also rather unspecialised, as their travel agency and related services sectors generated 0.3 % and 0.2 % of their respective non financial business economy value added. ^[6]
There were as many as 96.3 thousand persons employed within travel agency and related services in the United Kingdom in 2012 . ^[6]
Germany had the second largest workforce (18.1 % of the EU28 total), while Spain (10.9 %). ^[6]
recorded wage adjusted labour productivity ratios that were over 170 %, as did Romania and Bulgaria. ^[6]
The highest wage adjusted labour productivity ratio was recorded for the United Kingdom (287.1 %). ^[6]
Slovakia and the Netherlands also recorded relatively high wage adjusted labour productivity ratios for travel agency and related services, at 282.6 % and 266.4 % in 2012. ^[6]
At the other end of the range, the lowest ratios — falling below 100 % — were recorded in France and Italy, showing that, on average, the value added generated per person employed did not cover personnel costs per employee. ^[6]
Operating profitability, measured by gross operating rate, reached a peak of 17.4 % in the Netherlands and 16.5 % in Cyprus. ^[6]
By contrast, the gross operating rate for travel agency and related services fell to less than 2.0 % in Portugal and France (where the lowest rate was recorded, 0.4 %). ^[6]
Together they generated EUR 9.3 billion of added value, equivalent to 34.8 % of the sectoral total. ^[6]
In value added terms, large enterprises accounted for more than two thirds of the activity within this sector in the Netherlands (68.0 %) and for almost half in Germany (49.9 %) and Belgium (45.4 %). ^[6]
Almost half (47.5 %). ^[6]
; this was considerably above the next highest share (34.9 %). ^[6]
Three in five travel companies say they offer customer service via chat, 28% are experimenting with or actively using artificial intelligence and about a quarter are experimenting with or using voice search. ^[1]
81% of travel respondents considered it very important for brands to provide personalised experiences to their customers. ^[1]
In addition, 84% of respondents said that their firms were planning to invest more in personalisation capabilities in the next three years. ^[1]
The travel industry has the fourth largest search ad spend out of all the verticals we break out, making up 10.9% of total US search spend. ^[1]
That number is even higher for online travel brands such as OTAs, which allocate 73% of their spend to digital. ^[1]
At least 50% of tourism website visits is coming from mobile and, typically, it accounts for about 60. ^[1]
50% of travel and hospitality companies today are gathering and using real time data; 47% are using automated personalization. ^[1]
53% of travel and hospitality companies personalize email content and 67% use responsive mobile emails. ^[1]
61% of travel and hospitality companies are using automated personalization on the web; 56% on mobile devices. ^[1]
Just 18% of executives at travel and hospitality brands said they believe their company is a digitally mature organization. ^[1]
74% of travelers use social media while traveling. ^[1]
85% of travelers use mobile devices to book travel activities. ^[1]
97% of Millennials share photos on social media while traveling, compared to 60% of all travelers. ^[1]
Travel website cart abandonment rates are higher than the overall average of 76.8%, currently standing at 81.6%. ^[1]
Approximately 75% of travel followers likely will “take action on videos they see, either swiping up , sharing with a friend, visiting a website or downloading an app. ^[1]
52% of Destination Marketing Organizations say that delivering personalized ads and offers in real time is their top challenge. ^[1]
52% of future travelers have liked a Facebook page related to their destination. ^[1]
60% of consumers were influenced by consumer generated content when planning travel, whereas the influence of professional brand images was only 19% in 2019. ^[1]
38% of active Instagrammers head to the app to discover travel photos and videos from influencers, celebrities and brands. ^[1]
( 50% of usergenerated content galleries on DMO websites don’t include a callto. ^[1]
80% of DMO Facebook ads send visitors to their website. ^[1]
84% of millennials and 73% of non millennials are likely or very likely to plan a trip based on someone else’s vacation photos or social media updates. ^[1]
37% of millennials have had their holiday destination influenced by social media. ^[1]
34% of millennials have actually booked a holiday because of content seen on social media. ^[1]
28% of millennials trust social media over magazines, television and Google and TripAdvisor reviews. ^[1]
43% of millennials won’t go on holiday without checking in, making sure their followers can see their travels. ^[1]
31% of millennials said that posting holiday pics online is just as important as the holiday itself, and 29% wouldn’t choose a holiday destination if they were not able to post on social media while there. ^[1]
When it comes to destination inspiration, leisure travelers ages 18–34 are 2.4x more likely than those ages 35 and over to discover travel destinations via mobile. ^[1]
( 40% of UK Millenial travelers say they consider how Instagramable a location is when trip planning. ^[1]
Overall, 60 percent of travelers use social media to showcase their vacation photos. ^[1]
This number rises for Millennials—a whopping 90 percent of young travelers share their vacation photos on social media during their trip. ^[1]
Booking abandonment rates on hotel websites are 78.3%. ^[1]
Visitors to hotel websites that include UGC galleries spend 90% more time on those sites, and luxury hotel brands that source more than half of their posts from user generated content receive 2.6 times higher engagement than brands that don’t. ^[1]
48% of people are likely to feature the hotel on social media in exchange for a reward. ^[1]
A socialmedia first branding strategy is used by all hotel segments, from international luxury hotel chains (79%) to hotel groups (73%) to independent hotels (52%). ^[1]
Facebook and Instagram are the top social channels for direct response, but independent properties are almost equally enthusiastic about paid search (36%) as Facebook and Instagram (38%). ^[1]
71% of international luxury hotel chains use YouTube for advertising. ^[1]
72% of international luxury hotel chains expecting to invest in digital advertising this year, followed by international mid tier chains (69%), hotel groups (65%), and independent properties (53%). ^[1]
Over a third (37%). ^[1]
In Facebook ads, almost half (49%). ^[1]
The next most popular option is to promote special sales and deals, which cover 40% of Facebook CTAs for the hospitality sector. ^[1]
Almost half of all respondents indicate they plan to increase their digital ad spend on Facebook and Instagram specifically (ranging from 62% of international mid tier chains to 45% of inns). ^[1]
Facebook was deemed most effective for targeting new audiences for inns (35%), hotel groups (32%). ^[1]
Twenty nine percent of independent properties felt Facebook excelled most at driving reach and brand awareness; notably, 25% of international luxury hotel chains also identified this as Facebook’s top strength. ^[1]
A substantial number of hotel groups (24%), inns (24%), and international mid tier chains (21%). ^[1]
International luxury (35%) and mid tier (29%). ^[1]
Hotel groups and inns both saw almost equal value in Instagram’s use to target new audiences (23% and 17%, respectively) and to personalize messages and direct offers (22% and 17%). ^[1]
Independent most often use Instagram to drive reach and brand awareness (19%). ^[1]
55% of tour and activity suppliers do not have a third party reservation system, and of those who don’t, 67% use email or calendar to manage their bookings. ^[1]
Online tour & attraction gross bookings will more than double from 2015 to 2020, growing from 11% in 2016 to 21% in 2020. ^[1]
GetYourGuide mobile transactions represented 40 percent of the 6 million tickets it sold in 2017; they forecast a majority of its bookings will take place on mobile soon. ^[1]
In the second quarter of 2018, TripAdvisor’s non hotel revenue accounted for about 27 percent of the company’s overall business, with tours and activities holding the fastest growth rate among its various products. ^[1]
The activity/tour/experience segment will grow to $183 billion by 2020, and accounts for 10% of global travel revenue. ^[1]
Travelers looking for tours and activities online are aged between 25 and 44 years old, slightly more likely to be female. ^[1]
While 51% of Facebook ads for tour operators drive traffic to the website, a large percentage registered as “Other,” which includes downloads for guides and destination. ^[1]
Travelers who book their activities ahead of their trip spend 81% more on transportation than those who wait to book their destination. ^[1]
57% of online tour and activity bookings were carried out via mobile in 2018 but 73% of revenue was from desktop. ^[1]
38% of tour and activity bookings happen up to two days before the day of the activity. ^[1]
Travelers who book their activities ahead of their trip spend 47% more on lodging and 81% more on transportation than those who wait to book in destination. ^[1]
35 percent of travelers have used mobile phones to book a tour or activity while already in destination for a vacation, with TripAdvisor dominating with just over half of the bookings. ^[1]
Only about 13% of online tours and activities bookings happen with realtime connectivity, according to Trekksoft, largely because much still depends on day of schedules of tour guides and that of attractions. ^[1]
Almost half (48%). ^[1]
In fact, 67% of high income travelers said they would rather spend their money on activities than a nicer hotel room. ^[1]
Guides and operators added 30,000 new experiences to TripAdvisor last year, increasing the number of available experiences, tours, and attractions by 50%. ^[1]
Historical and heritage tours jumped 125 percent in popularity in 2017 for global travelers, while sunset cruises increased 86 percent and private day tours were up 79 percent. ^[1]
Food experiences, though, were the fastest growing category in terms of traveler spend; spending was up 61 percent in 2017, with travelers from Canada, the UK, and Australia leading the way. ^[1]
42% of British travellers are looking for more action packed trips and rely on social media influencers for inspiration. ^[1]
89% of millennials plan travel activities based on content posted by their peers online. ^[1]
21% of travelers who use social media for inspiration when researching trips are looking for info on attractions. ^[1]
40% of travelers post activity/attraction reviews on social media after returning home. ^[1]
50% of activity bookings are made less than eight days before consumption. ^[1]
With over 70% of consumers finalizing flight purchases online, this is a no. ^[1]
In 2016, social media teams with less than five people were found in over 60% of the airlines; in 2019, this number is just over 30%. ^[1]
The key reasons for the budget increase were advertising spend (40%) and the acquisition of new tools (34%). ^[1]
Customer service teams are now involved in the social media efforts of 44% of airlines, up from 26% last year. ^[1]
Of the digital ad spend of an travel segment, airlines allocated the most amount of spend (12%). ^[1]
Over 70% of consumers research and finalize flight purchases online. ^[1]
51% of tour operators said that their costs have remained the same in 2020 despite COVID. ^[7]
76% of tour operators faced a decrease in revenue throughout the COVID period. ^[7]
15% of tour operators have benefited from increased revenue during this period. ^[7]
74% of tour operators expect that it will take more than 1 year to return to pre COVID levels of travel. ^[7]
Visitors to New Zealand were down 74.4% when compared with the 3.8 million of the previous year. ^[7]
In 2020, the highest number of visitors to New Zealand came from Australia at over 1.1 million (though, this was 22.6% down when compared to the previous year). ^[7]
The median wage is the 50th percentile wage estimate 50 percent of workers earn less than the median and 50 percent of workers earn more than the median. ^[8]
The value is less than .005 percent of industry employment. ^[8]
Our four different sections will explore … Sector Overview Understand the areas within the tourism industry that are likely to gain the greatest popularity from 2021 and beyond, and conversely the segments which are more likely to struggle to thrive. ^[2]
Hopes have been so high that 65% of Amercians that have booked trips for the coming year have done so for international, rather than domestic, destinations . ^[2]
With 83% of experts believing that the start of 2021 will see international travel return, this trumps the 63% of experts in the Asia and Pacific regions who have set their sights on the latter half of 2021 for this activity . ^[2]
It is predicted that 100.8 million jobs have been lost in 2019. ^[2]
With concerns of contracting COVID19, this group of 18 54 years will likely wait at least 6 months to travel again . ^[2]
Uncertainty over travel from COVID19 means that travellers will be more likely to book directly with businesses to guarantee this flexibility . ^[2]
Experts are claiming that digital advertising budgets will increase by up to 78% in 2021 as businesses try to best communicate to consumers. ^[2]
82% of online content will be in video format by 2024 Influencer Marketing Hub, 2020 Artificial intelligence is continually evolving to allow tourism businesses to improve the experiences that their customers have digitally . ^[2]
It is predicted that 123 million people will use voice assistants in daily life by the end of next year. ^[2]
( Forbes, 2020 Promotion for tourism activities and destinations has been gamified with sales for virtual reality headsets expected to grow by 53% by 2024. ^[2]
Tour operators play an important role in the tourism industry, and with 72% of travellers believing that it is crucial we act now in order to protect our planet, focusing on responsible tourism is imperative. ^[2]
Global revenue for travel and tourism is estimated to decrease by 34.7% to an estimated $447.4 billion. ^[9]
The tourism industry lost 1.5% of global gross domestic product after four months of being shut down, reported the UN Conference on Trade and Development. ^[9]
If international tourism remains shut down over 12 months, the UN predicts a loss of 4.2% global GDP. ^[9]
The consulting firm predicts that international tourist arrivals will decrease 60 80% in 2020, and tourism spending is not likely to return to pre crisis levels until 2024. ^[9]
Statista reports that the “yearover year decline of seated diners in restaurants worldwide was a staggering 41.36% on August 23, 2020.”. ^[9]
Some reports predicted that the loss in travel related jobs caused the U.S. unemployment rate to double from 3.5% in February to 7.1% in March/April. ^[9]
In April, when many states encouraged or mandated that residents stay home, tourist arrivals in Hawaii fell 99.5%. ^[9]
Tourism accounts for 21% of Hawaii’s economy. ^[9]
Florida also faced a drop in tourism, with their tourism sector declining 10.7% in the first quarter of 2020. ^[9]
On April 11, 2020, only 3% of hotels in Austin, Texas were occupied 342 rooms were booked, compared to 10,777 in 2019. ^[9]
Statista predicts a drop in spending of $355 billion in 2020 in the US, a decrease of 31%. ^[9]
45% of destinations implemented total or partial border closures; 17. ^[9]
30% of destinations suspended flights totally or partially; 18. ^[9]
18% of destinations enforced border closures aimed at a specific group of destinations; 19. ^[9]
7% of destinations required visitors to quarantine or implemented similar measures. ^[9]
Despite many governments providing aid to the airline industry, passenger revenue is estimated to drop by $314 billion in 2020 — a 55% decrease from 2019, according to the International Air Transport Association. ^[9]
As of May 4, 2020, international flights had decreased by 80% as compared to 2019. ^[9]
Ticket prices may rise by as much as 50%, according to Alexandre de Juniac, the head of IATA. ^[9]
One company tracking ticket prices during the height of COVID 19 found that fares through April 13 and May 4 rose 13.7% and 10.9% year over year, respectively. ^[9]
Since mid February, hotels in the US have lost more than $46 billion in room revenue, according to the AHLA. ^[9]
In the US, AHLA found that individual hotels and major operators are projecting occupancies below 20%. ^[9]
For many occupancies, a rate of 35% or lower makes it impossible to stay open – and many accommodations are closing altogether. ^[9]
McKinsey predicts that COVID 19 is likely to accelerate the shift to digital. ^[9]
Casein point more than 90% of recent trips in China were booked within seven days of the trip itself. ^[9]
In the worst case scenario, RevPAR will be down 20% by 2024. ^[9]
A July 2020 Ipsos survey found that 51% of Americans are willing to stay at a hotel, the same percentage as the month before. ^[9]
The platform, which relies on hosts, has seen 64% of guests canceling or planning to cancel their bookings since the pandemic began. ^[9]
47% of hosts don’t feel safe renting to guests 36. ^[9]
70% of guests are fearful to stay at an Airbnb 37. ^[9]
Hosts anticipate a 44% decrease in revenue for June through August 38. ^[9]
Hyatt reported a $236 million second quarter loss, a 376% drop in income since the same quarter in 2019. ^[9]
In the US, full service restaurant reservations dropped starting in March – visits were down by 41% across the country. ^[9]
The scheduling tool Homebase reported that the number of hours worked at local restaurants and bars dropped 40% by March 17, while the number of hourly workers overall declined 45%. ^[9]
Industry advocacy group James Beard Foundation found that restaurants, on average, laid off 91% of their hourly workforce and 70% of salaried employees due to COVID 19 and closures resulting from the pandemic. ^[9]
In person dining may be off limits, but in one survey, 33% of consumers said they’re getting more takeout than before the pandemic. ^[9]
UNESCO reported on International Museum Day that nearly 90% of cultural institutions had to close their doors during the pandemic; almost 13% may never reopen. ^[9]
Safari bookings, according to one survey, are down by 75% or more, jeopardizing the tourism industry in countries that need internationla visitors badly to support their economy. ^[9]
The CDC issued a nosail order for cruise ships, finding in their study that 80% of ships within U.S. jurisdiction had cases of COVID19 on board during March. ^[9]
Mastercard recorded a 45% drop in travel related transactions as compared to the same period last year. ^[9]
In March, 77% of members of the American Society of Travel Advisors , an organization for travel agencies, predicted they would be out of business in six months or less. ^[9]
The pandemic has deeply impacted business travel this sector is predicted to lose $810.7 billion in revenue this year. ^[9]
Experts are predicting that 5 10% of business travel will be permanently lost, due in part to remote working tools that enable virtual meetings. ^[9]
Business travel declined 89% as a result of COVID 19, more than the Great Recession and 9/11 losses combined. ^[9]
In 2018 1.4 billion travelers took international trips, and the number of tourists taking domestic trips is likely higher. ^[9]
Globally, tourists took around 1 billion international trips in 2020, which was around 30% less than the expected 1.46 billion trips, due to travel restrictions and less demand for travel during the COVID. ^[9]
Estimates of the pandemic’s impact on tourism range from a drop in international arrivals and revenue between 20% and 70% compared to 2019 levels. ^[9]
“73% of global travellers intending to stay at least once in an eco friendly or green accommodation when looking at the year ahead.”. ^[3]
“Additionally, 70% of global travellers say they would be more likely to book an accommodation knowing it was eco friendly, whether they were looking for a sustainable stay or not.”. ^[3]
51% of US travellers said that once they decided to go on a trip, they would spend less than one week conducting research. ^[3]
Bookings made through agents, affiliates and local tourist offices also increased from 17.5% to 24.3% in the same time frame. ^[3]
We’ll talk more about in destination bookings further in our tours & activity insights chapter, but it’s worth mentioning that “near me” searches on Google Maps grew 150% over the past year showing that locals and travellers alike are using the search engine. ^[3]
“Gen Alpha, which refers to those born after 2010, is showing more signs of influencing family travel decisions and planning than previously thought, according to Expedia Group Media Solutions.”. ^[3]
52% of surveyors selected their mode of transport by the fatest option, and 34% selected based on the lowest cost. ^[3]
“Over half (56%). ^[3]
Dublin Airport claimed of it’s 31.5m estimated passengers in 2018, 57% were solo travellers. ^[3]
Stat #6 Add ons as a percentage of your revenue. ^[10]
SHORT SLEEVE T SHIRT + TAX 19% 20% TRUCKER HAT + TAX 1% 1% TRIP PHOTOS + TAX 46% 60% RANGER TIP 26% 6% BUFF + TAX 1% 0%. ^[10]
LONG SLEEVE SHIRT + TAX 8% 12%. ^[10]
By quantity As % of add on revenue Helmet Cam – Basic Rental 58% 44% Helmet Cam –. ^[10]
Plus Rental 12% 13% Helmet Cam – Deluxe Rental 30% 43%. ^[10]
It’s only 30% of purchases, but it’s 43% of all add. ^[10]
For instance, if a third of your bookings have coupon codes applied to them, but all those discounts only amount to 15% of your revenue, that’s a healthy relationship. ^[10]
Newsroom North American Transborder Freight up 17.3% in 2024. ^[11]
A large majority of global travelers – 87 percent – say that they want to travel sustainably, according to the new Sustainable Travel Report released by Booking.com in honor of Earth Day on April 22. ^[12]
However, for almost half of travelers (46%). ^[12]
The top reasons travelers give for choosing these eco friendly places to rest their heads are to help reduce environmental impact (40%), to have a locally relevant experience (34%) and wanting to feel good about an accommodation choice (33%). ^[12]
Looking ahead, more than twothirds (68%). ^[12]
Additionally, the percentage of travelers who have not considered eco friendly stays because they were unaware of their existence continues to decline, resting at 31 percent this year, compared to 39 percent and 38 percent in 2017 and 2016, respectively. ^[12]
Noticing a visible impact of tourism at the destinations they have visited 54%. ^[12]
Seeing the positive effect that sustainable tourism can have on the local people 47%. ^[12]
Seeing the unsustainable effects of tourism in their home country 42%. ^[12]
Feeling guilty about the impact their vacation has had on the environment 32%. ^[12]
While perceived extra cost remains the top barrier for travelers wanting to travel more sustainably, two thirds (67%). ^[12]
Indian travelers claim to be the most willing, with nearly a third (32%) declaring that they would pay 15% or more, followed by Brazilians (21%) and Chinese (18%). ^[12]
The research also indicates that a lack of information and a lack of credible certification poses a significant obstacle to sustainable travel (32%). ^[12]
– sustainable travel does not meet the level of luxury / comfort accustomed to 20%. ^[12]
40 percent said that online booking sites offering a sustainable or ecofriendly filter option would help, while 32 percent continue to call for an international standard for identifying eco. ^[12]
53% Being adventurous and using public transport instead of a taxi 52% Going out of the way to find a local restaurant that only uses local ingredients 41%. ^[12]
Skipping tourist highlights in favor of less busy and often more rewarding sights 40%. ^[12]
Opting for a unique place to stay that also a certified eco accommodation over a traditional hotel 30%. ^[12]
Check out these and other industry numbers The Travel & Tourism industry’s revenues reached US$348.8 billion in 2020, that is a drop of 52% compared to 2019. ^[4]
A total of US$2.4 billion were invested in the Travel & Tourism industry, a decrease of 58.11% compared to 2019 figures. ^[4]
( CNBC, 2020 Monthly searches for virtual travel increased 285% from 8,981 searches per month (SPM) in February 2020 to 25,661 in April 2020. ^[4]
( Statista, 2021 The number of social media users increased by more than 10.5% (over 376 million new users) between July 2019 and July 2020, reaching a total of US$3.96 billion. ^[4]
( Statista, 2021 Despite an initial falloff due to the Covid pandemic, digital advertising spending grew 12.2% year over year in 2020 in the US reaching US$139.8 billion total for the year. ^[4]
In the US, social media ad revenues reached US$41.5 billion in 2020, making up nearly 30% of all internet ad revenue. ^[4]
In 2020, travel industry digital ad spending in the US was estimated to reach US$3.24 billion, a decline of 41.0% yearover. ^[4]

I know you want to use Tour Operator Software, thus we made this list of best Tour Operator Software. We also wrote about how to learn Tour Operator Software and how to install Tour Operator Software. Recently we wrote how to uninstall Tour Operator Software for newbie users. Don’t forgot to check latest Tour Operator statistics of 2024.

Reference

ibisworld – https://www.ibisworld.com/industry-statistics/market-size/tour-operators-united-states/.
crowdriff – https://crowdriff.com/resources/blog/travel-statistics.
tourwriter – https://www.tourwriter.com/travel-software-blog/2020-tourism-stats/.
trekksoft – https://www.trekksoft.com/en/blog/65-travel-tourism-statistics-for-2019.
orioly – https://www.orioly.com/travel-statistics-2020/.
statista – https://www.statista.com/topics/1859/travel-agencies/.
europa – https://ec.europa.eu/eurostat/statistics-explained/index.php/Archive:Travel_agency_and_tour_operator_statistics_-_NACE_Rev._2.
rezdy – https://rezdy.com/blog/travel-tourism-statistics-2021/.
bls – https://www.bls.gov/oes/current/oes413041.htm.
hoteltechreport – https://hoteltechreport.com/news/tourism-industry-statistics.
xola – https://blog.xola.com/8-key-statistics-you-need-to-know-about-your-tour-business/.
bts – https://www.bts.gov/.
travelagentcentral – https://www.travelagentcentral.com/running-your-business/stats-87-travelers-want-to-travel-sustainably.

How Useful is Tour Operator

One of the main benefits of using a tour operator is the convenience they offer. With busy schedules and limited time for planning, many travelers appreciate having someone else take care of the details. Tour operators have the expertise and experience to create well-organized and seamless travel experiences, ensuring that everything runs smoothly from start to finish. For those who value their time and prefer not to deal with the nitty-gritty details of trip planning, tour operators can be a lifesaver.

Another advantage of using a tour operator is the level of customization they offer. With a wide range of tour packages and options available, travelers can tailor their trips to meet their specific preferences and interests. Whether you’re a foodie looking for culinary tours, an adventure seeker craving outdoor excursions, or a history buff eager to explore cultural landmarks, tour operators can design itineraries that cater to your unique tastes and desires. This level of personalization ensures that travelers get the most out of their vacations and create unforgettable memories.

Additionally, tour operators provide peace of mind and security for travelers. By working with reputable tour companies, travelers can rest assured that they are in good hands and that their safety and well-being are a top priority. From vetting accommodations and transportation providers to implementing robust safety measures and insurance policies, tour operators take all necessary precautions to ensure that travelers have a safe and enjoyable experience.

For those who are new to a destination or prefer guided experiences, tour operators also offer the advantage of local knowledge and expertise. With trained guides and insiders who know the ins and outs of a destination, travelers can gain valuable insights and cultural understanding that they may not get on their own. From hidden gems and off-the-beaten-path attractions to immersive cultural experiences and authentic encounters with locals, tour operators provide opportunities for travelers to delve deeper into a destination and gain a richer and more meaningful travel experience.

In conclusion, tour operators play a key role in the travel industry and offer a range of valuable services and benefits for travelers. Whether you’re looking for convenience, customization, peace of mind, or local knowledge, tour operators can help you create memorable and stress-free travel experiences. While some travelers may prefer to plan their trips independently, the services and expertise that tour operators provide make them a vital resource for those looking for well-organized, immersive, and personalized travel experiences. If you’re considering using a tour operator for your next trip, rest assured that you’ll be in good hands and well taken care of throughout your journey.

In Conclusion

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Tour Operator Statistics 2024 – Everything You Need to Know