Are you looking to add Transactional Email to your arsenal of tools? Maybe for your business or personal use only, whatever it is – it’s always a good idea to know more about the most important Transactional Email statistics of 2024.
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How much of an impact will Transactional Email have on your day-to-day? or the day-to-day of your business? Should you invest in Transactional Email? We will answer all your Transactional Email related questions here.
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On this page, you’ll learn about the following:
Best Transactional Email Statistics
☰ Use “CTRL+F” to quickly find statistics. There are total 160 Transactional Email Statistics on this page 🙂Transactional Email Market Statistics
- Last 3 days Grow your business fast with 50% off your new digital marketing strategy using our RACE Framework. [0]
- And email marketing is the king of the marketing kingdom with a 4400% ROI and $44 for every $1 spent. [1]
- – Experian 2) Revenue for B2B marketing automation systems increased 60% to $1.2 million in 2014, compared to a 50% increase in 2013. [1]
- 3) Email marketing technology is used by 82% of B2B and B2C companies. [1]
- 95% of companies using marketing automation are taking advantage of email marketing. [1]
- Learn More 5) 56% of companies currently use an email marketing provider and are 75% or more likely to be purchasers of marketing automation software over the next year. [1]
- B2C marketers who leverage automation have seen conversion rates as high as 50%. [1]
- Automated email messages average 70.5% higher open rates and 152% higher click through rates than “business as usual” marketing messages. [1]
- In 2014, 70% of businesses were currently using a marketing automation platform or were implementing one. [1]
- Automated email campaigns account for 21% of email marketing revenue. [1]
- As of 2013, 25% of Fortune 500 B2B companies had adopted email marketing automation. [1]
- – Aberdeen 25) 74% of marketers say targeted personalization increases customer engagement. [1]
- 53% of marketers say ongoing, personalized communication with existing customers results in moderate to significant revenue impact. [1]
- When it comes to purchases made as a result of receiving a marketing message, email has the highest conversion rate (66%). [1]
- 4.24% of visitors from email marketing buy something as compared to 2.49% of visitors from search engines and 0.59% from social media. [1]
- Email marketing has an ROI of 3800%. [1]
- – McKinsey 49) 60% of marketers use conversion rates to evaluate an email’s effectiveness. [1]
- –Experian 53) 29% of marketers look at ROI metrics to evaluate email effectiveness. [1]
- – DMA 57) 50% of marketers anticipate their company’s spend on email to increase during 2015. [1]
- – Pew Research 61) 57% of email subscribers spend 10 60 minutes browsing marketing emails during the week. [1]
- – Pew Research 67) 83% of B2B marketers use email newsletters for content marketing. [1]
- 76% of marketers see active growth in their number of email subscribers. [1]
- Bloggers who earn over $50,000 per year are more than 2x as likely to focus on email marketing technology compared to less. [1]
- – Adobe 73) 50% of small and medium sized business use their marketing automation software to send email drip campaigns. [1]
- – Statista 74) 64% of email marketers tried using mobile optimized designs to attract and engage new marketers while only 32% experimented with optimizing send time. [1]
- – Retail Touch Points 75) 66% of marketers personalize their emails based on age data. [1]
- 67% of email marketers plan to use data to better personalize email content to boost engagement, sales, and customer retention. [1]
- 65% of marketers rated dynamic content in e mail as their most effective personalization tactic. [1]
- Globally, 30% of marketers cite email marketing as having the highest ROI. [1]
- 77% of marketers say they use email to send personalized content to their subscribers. [1]
- 59% of respondents say marketing emails influence their purchase decisions. [2]
- Only 14% of subscribers believe that the majority of the marketing emails they receive are relevant to them. [2]
- The overall average open rate for email marketing is 22.86%. [2]
- Segmented email marketing campaigns get 14.31% more opens as compared to unsegmented campaigns. [2]
- Almost 91% of B2B marketers believe that email is extremely important to their content marketing distribution efforts. [2]
- 66% of marketers personalize their emails based on age data. [2]
- 67% of email marketers state that their primary objective is to increase engagement. [2]
- But at the same time, this is a challenge for 50% of marketers. [2]
- 68.9% of recipients view marketing emails on the smartphone 2 3 days per week. [2]
- More than half (54.4% share). [3]
- We must also mention that email is the biggest source of ROI for about 59 percent of marketers. [4]
- About 87 percent of marketers prefer to use email marketing to promote their content. [4]
- About 81 percent of businesses use it to market their content and it’s only a little behind social media. [4]
- About 81 percent of small businesses use email marketing as the primary acquisition tool. [4]
- About 93 percent of B2B marketers use email marketing to distribute content. [4]
- We must also mention that email is the top source of revenue for 59 percent of B2B marketers. [4]
- Moreover, about 83 percent of B2B marketers use newsletters to market content. [4]
- Newsletters have been proven to be effective, which is why about 31% of B2B marketers use them to nurture leads. [4]
- B2B businesses spend heavily on email marketing and about 30 percent of them intend to increase email marketing expenditure. [4]
- Make sure to work hard on your marketing message as 60 percent of consumers have taken the suggested action after receiving a marketing email. [4]
- However, about 55 percent of marketers are unhappy with personalization efforts and around 33 percent are satisfied. [4]
- About 50 percent of marketers believe that segmentation can prove to be a very effective personalization tactic. [4]
- The engagement metrics for transactional emails bear this out, with these messages driving offthe charts performance, especially for the top 25 percent of marketers. [5]
- They did even better for top email marketers, with a 72.2 percent open rate. [5]
Transactional Email Software Statistics
- Learn More 5) 56% of companies currently use an email marketing provider and are 75% or more likely to be purchasers of marketing automation software over the next year. [1]
- – Adobe 73) 50% of small and medium sized business use their marketing automation software to send email drip campaigns. [1]
Transactional Email Latest Statistics
- Did you know that transactional emails are considered to be the most important by email recipients and they can boost revenue by 33%?. [0]
- April Sale Save up to 50%. [0]
- – Aberdeen 10) Over 75% of email revenue is generated by triggered campaigns, rather than onesizefits. [1]
- ) Companies who send automated emails are 133% more likely to send relevant messages that correspond with a customer’s purchase cycle. [1]
- – Lenskold and Pedowitz Groups 13) About 53% of emails are opened on mobile devices. [1]
- – Campaign Monitor 14) 23% of readers who open an email on a mobile device open it again later. [1]
- –Campaign Monitor 15) 75% of Gmail’s 900M users access their accounts via mobile devices. [1]
- From 2011 to 2013, email opens on mobile phones devices increased by 30%. [1]
- Though the number of new Internet users is growing at less than 10% per year, the number of new smartphone subscribers is growing at a 20%+ rate. [1]
- Between the iPad, iPhone and iPod Touch, nearly 90% of all mobile opens occurred on an Apple device. [1]
- *Note Data is likely skewed by the fact that Apple devices display images by default – Campaign Monitor 21). [1]
- It is more common for a reader’s second open to be on a mobile device than it is on a different device 70% will stick with their mobile device, and 30% will go elsewhere. [1]
- Mobile readers who open an email a second time from a computer are 65% more likely to click through. [1]
- – Campaign Monitor 24) Personalized email messages improve click through rates by an average of 14% and conversions by 10%. [1]
- Only 39% of online retailers send personalized product recommendations via email. [1]
- – Certona 27) Emails with personalized subject lines are 26% more likely to be opened. [1]
- DemandGen 30) Segmented and targeted emails generate 58% of all revenue. [1]
- – DMA 31) 75% of enterprises will be investing in personalized messaging in 2015. [1]
- Marketers have noted a 760% increase in revenue from segmented campaigns. [1]
- Marketers see an average increase of 20% in sales when using personalized web experiences. [1]
- – Monetate 34) 50% of companies feel they can increase interaction within email by increasing personalization. [1]
- Personalized promotional emails had 29% higher unique open rates and 41% more unique click through rates in 2013. [1]
- ) You are 6x more likely to get a clickthrough from an email campaign than you are from a tweet. [1]
- McKinsey 38) 81% of online shoppers who receive emails based on previous shopping habits were at least somewhat likely to make a purchase as a result of targeted email. [1]
- Email subscribers are 3 times more likely to share your content via social media than visitors from other sources. [1]
- 72% people prefer to receive promotional content through email, compared to 17% who prefer social media. [1]
- Including a call to action button instead of a text link can increase conversion rates by as much as 28%. [1]
- – Monetate 44) A message is 5x more likely to be seen in email than via Facebook. [1]
- – DMA 50) Nearly 1 in 5 companies (18%) reported an ROI of more than $76 in 2014, which is 3x more than 2013 figures (5%). [1]
- DMA 51)Email’s ROI was 28.5% compared to 7% for direct mail. [1]
- Emails triggered by behavior were responsible for 30% of revenue in 2014, up from 17% in 2013. [1]
- – DMA 56) 77% of ROI comes from segmented, targeted, and triggered campaigns. [1]
- – McKinsey & Company 60) 92% of online adults use email, with 61% using it on an average day. [1]
- – ChoozOn 62) 90% of email gets delivered to the intended recipient’s inbox, whereas only 2% of your Facebook fans see your posts in their News Feed. [1]
- 68% of Americans say they base their decision to open an email on the ‘From’ name. [1]
- Across all editions, Outlook accounts for 56% of all desktop email opens and nearly 16% of total opens in any environment. [1]
- Nonoffice based workers to say the Internet, email, and cell phones have given them more flexibility in the hours they work (51% vs. 19%) but also that these tools have increased the amount of time spent working (47% vs.18%). [1]
- – GrowthBadger 72) 61% of consumers prefer to be contacted by brands through email. [1]
- – Evergage 80) 27% of users in the United States use ad blockers. [1]
- – Reuters 81) Only 9% of email subject lines contain emojis. [1]
- Email is the preferred promotional channel for 60% of consumers. [2]
- Transactional emails have an average CTR of 4.8%. [2]
- In 2018, 17.75% of clicked through emails resulted in a purchase. [2]
- About 49% of businesses use some form of email automation. [2]
- Marketers believe that adding video to your email can increase click rates by 300%. [2]
- The mobile phone accounts for 46% of the emails opened. [2]
- The iPhone is the most popular platform in the mobile email space (28.4%). [2]
- Indeed, results indicate that almost two thirds (65.7%). [3]
- Close behind, 6 in 10 (59.9% of). [3]
- However, only half (52.1%). [3]
- A majority (63.6%). [3]
- The largest share (26.2%) of respondents use open rates as their main measure, while an equal number (23.4%). [3]
- Others are using click through rates (18.6%) and time to delivery/latency (8.3%). [3]
- According to Omnisend’s 2020 ecommerce statistics report, both order confirmation and shipping notification messages are opened more than half of the time. [6]
- Furthermore, the conversion rates associated with these messages increased by an incredible 346% in 2020 relative to pre. [6]
- While shipping notifications only lead to a conversion rate of 4.51%, they’re still an important element of the customer experience. [6]
- The average email open rate is only 20.81 percent. [4]
- Hobbies related emails enjoy the highest open rate – 27.35 percent. [4]
- Emails sent by government entities have an open rate of 26.52 percent, and emails related to art rank third as they enjoy an open rate of 26.03 percent. [4]
- Similarly, about 80 percent of small businesses use it for customer retention. [4]
- They enjoy an open rate of 82 percent, which is pretty high. [4]
- On the other hand, the country has the highest skim rate at 21.7 percent. [4]
- Emails with a personalized subject line typically have about 50 percent higher open rates. [4]
- Emails that contain videos enjoy higher click rates – up to 300 percent. [4]
- Sending three emails to these customers can result in 69 percent more success than sending a single abandoned cart email. [4]
- Merely adding videos can improve your CTR by up to 300 percent. [4]
- This means that over 90 percent of all internet users have a mobile device. [4]
- About 49 percent of users like to receive weekly brand emails including promotional messages according to a 2017 report. [4]
- The automotive and transportation industry has an open rate of 45.1% percent, which is the highest. [4]
- The insurance industry comes at the number two spot with an open rate of 31.4 percent. [4]
- Third on the list is the energy & environmental sector with an open rate of 30.9% percent. [4]
- A few more industries that appear to be doing well are Telecommunications at 30 percent. [4]
- Corporate services at 18.8 percent Consumer services at 18.9 percent. [4]
- Transactional emails have a very high CTR – almost 3x compared to non transactional emails – as it stands at 4.8 percent compared to 1.6 percent only. [4]
- The average conversion rate for emails is 17.75 percent, which means about 18 out of 100 people who opened an email made a purchase. [4]
- The conversion rate in 2016 was 17.39 percent. [4]
- It grew to 17.63 percent in 2017. [4]
- Second, on the list are Strong Customer Authentication emails with a rate of 18.72 percent. [4]
- The lower on the list are Browse Abandonment emails at 3.98 percent. [4]
- Email my Cart campaigns, however, do very well as they enjoy an impressive CTR of 39.42 percent. [4]
- This is more than 100 percent higher than the closest type – Cart Abandonment at 19.6% percent. [4]
- at least 1,000 emails have a CTR of 5.32 percent, which is the highest. [4]
- less than 5,000 subscribers have a CTR of 3.98 percent. [4]
- This means that if you have 2 percent of visitors converting then you’re doing pretty good. [4]
- However, it must be mentioned that the top 10 percent enjoy an opt in rate of 2.77 percent. [4]
- Marketers have to be very careful because around 43 percent of users will not think twice before reporting spam. [4]
- Despite the popularity of social media, only about 14 percent of users log on to social media pages first thing in the morning. [4]
- About 60 percent of consumers prefer receiving branded emails through email instead of other channels like SMS. [4]
- In comparison, less than 20 percent of users enjoy receiving promotional messages via social media. [4]
- On the other hand, the success rate is only 12.5% for social media users. [4]
- This is because about 44 percent of consumers look for branded emails for discounts and other such offers. [4]
- Once again, only 4 percent of users go to social media for the same reason. [4]
- Hence, it doesn’t come as a surprise that about 96 percent of businesses believe that personalization can improve results. [4]
- Remember that segmented email campaigns get 14.31 percent more opens and 100.95 percent more clicks than non. [4]
- Transactional emails often have open rates of 4050% and click rates at around 10. [7]
- Only 12% of the users spend more than 40 minutes during the onboarding process. [7]
- According to the data, 40 minutes is the best timing for the first email campaign that is triggered towards users. [7]
- Available to download in PNG, PDF, XLS format 33% off until Jun 30th. [8]
- Transactional emails generated an average 44.9 percent open rate. [5]
- The click through rate on transactional emails was an average 10.4 percent and 30.2 percent for top emailers. [5]
- • Transactional emails also generate a high clickto open rate 20.1 percent compared to 12. [5]
- 5 percent for nontransactionals and 51.2 percent for top emailers. [5]
- If you know that 50 to 70 percent of your readers are opening your transactional messages, look for ways to leverage that engagement for more customer satisfaction and deeper engagement. [5]
- It also does a good job with deliverability as the platform claims that they have a 96% average inbox rate. [9]
I know you want to use Transactional Email Software, thus we made this list of best Transactional Email Software. We also wrote about how to learn Transactional Email Software and how to install Transactional Email Software. Recently we wrote how to uninstall Transactional Email Software for newbie users. Don’t forgot to check latest Transactional Email statistics of 2024.
Reference
- smartinsights – https://www.smartinsights.com/email-marketing/behavioural-email-marketing/transactional-emails-show-roi-infographics/.
- campaignmonitor – https://www.campaignmonitor.com/blog/email-marketing/70-email-marketing-stats-you-need-to-know/.
- outgrow – https://outgrow.co/blog/email-marketing-statistics.
- marketingcharts – https://www.marketingcharts.com/digital/email-online-and-mobile-112150.
- adoric – https://adoric.com/blog/25-email-marketing-statistics/.
- bizibl – https://bizibl.com/marketing/download/transactional-emails-10-tips-driving-more-value-and-engagement.
- omnisend – https://www.omnisend.com/blog/transactional-email/.
- innertrends – https://www.innertrends.com/blog/how-to-measure-true-impact-transactional-emails.
- statista – https://www.statista.com/statistics/961377/e-mail-marketing-performance-metrics-worldwide-transaction-type/.
- startupbonsai – https://startupbonsai.com/transactional-email-services/.
How Useful is Transactional Email
At its core, transactional email serves as a means to deliver messages triggered by a specific action or event, such as a purchase confirmation, account activation, or password reset. These emails are highly targeted and personalized, providing customers with relevant information at key points in their interactions with a business. By delivering timely and relevant messages, transactional email can enhance the overall user experience, build trust and credibility, and strengthen customer loyalty.
One of the key strengths of transactional email lies in its ability to automate the delivery of important information, freeing up valuable time and resources for businesses. By setting up automated email triggers, businesses can streamline their communication processes and ensure that customers receive timely responses to their actions or inquiries. This helps to improve efficiency, minimize the risk of human error, and maintain consistent communication standards across the board.
Moreover, transactional email offers a wealth of opportunities for businesses to engage with customers on a more personal level. By tailoring the content and timing of emails based on customer actions or preferences, businesses can deliver a more customized and engaging user experience. This can help to foster stronger relationships with customers, increase overall engagement rates, and ultimately drive greater conversions and sales.
From a branding perspective, transactional email provides businesses with a unique platform to showcase their identity and values. By incorporating consistent branding elements, such as logos, colors, and messaging, into transactional emails, businesses can reinforce their brand image and cultivate a sense of familiarity among customers. This can help to strengthen brand loyalty, increase brand recall, and establish a more cohesive brand identity across all communication channels.
In addition to its benefits for businesses, transactional email also offers important advantages for customers. By delivering timely and relevant information, transactional emails can help customers stay informed and engaged throughout their interactions with a business. Whether it’s a shipping confirmation, a payment receipt, or a password reset, transactional emails provide customers with the peace of mind that comes from knowing their actions have been successfully processed.
Overall, the value of transactional email lies in its ability to streamline communication processes, enhance user experience, strengthen brand identity, and drive customer engagement. By leveraging the power of transactional email, businesses can tap into a powerful communication tool that offers a range of benefits for both themselves and their customers. As email continues to play a central role in our daily lives, transactional email stands out as a versatile and effective means of delivering personalized, targeted messages that resonate with audiences on a deeper level.
In Conclusion
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