User-Generated Content Statistics 2023 - Everything You Need to Know

Are you looking to add User-Generated Content to your arsenal of tools? Maybe for your business or personal use only, whatever it is – it’s always a good idea to know more about the most important User-Generated Content statistics of 2023.

My team and I scanned the entire web and collected all the most useful User-Generated Content stats on this page. You don’t need to check any other resource on the web for any User-Generated Content statistics. All are here only 🙂

How much of an impact will User-Generated Content have on your day-to-day? or the day-to-day of your business? Should you invest in User-Generated Content? We will answer all your User-Generated Content related questions here.

Please read the page carefully and don’t miss any word. 🙂

Best User-Generated Content Statistics

☰ Use “CTRL+F” to quickly find statistics. There are total 327 User-Generated Content Statistics on this page 🙂

User-Generated Content Usage Statistics

  • In the near future , smartphone usage will lead to an increase in the number of consumers who prefer towatch UGC on mobile phones by 12%. [0]
  • In the near future, the usage of smartphones willincrease in consumers who want to see user generated contentfor 12% and more. [1]

User-Generated Content Market Statistics

  • According to ComScore, brand engagements rise by 28% when consumers are exposed to a mixture of professional marketing content and user. [2]
  • 79% of people say UGC highly impacts their purchasing decisions, 48% of marketing professionals believe that content created by customers can help humanize their marketing. [3]
  • 34% of TINT users surveyed and 45% of marketing professionals agreed that UGC helps increase key social media KPIs. [3]
  • 42% of marketers say user generated content is a vital component of their marketing strategy. [3]
  • 50% of marketers have utilized user generated content in email marketing,. [3]
  • Meanwhile, 58% of marketers have implemented UGC in ad campaigns. [3]
  • 41% of marketing professionals ranked content engagement as their top KPI for tracking user. [3]
  • 60% of consumers believe UGC is the most authentic marketing content. [3]
  • 75% of marketers believe user generated content feels more authentic than other types of content. [3]
  • Although 92% of marketers think they’re creating authentic content, 51% of consumers think their favorite brands offer authenticity. [3]
  • More than 86% of companiestoday use user generated content as part of their marketing strategy. [0]
  • Almost half of marketing professionals (48%). [0]
  • 34% of TINT users and 45% of marketers agree thatuser generated content helps improve social media campaigns. [0]
  • 41% of marketersrank content engagement as their top KPI. [0]
  • For 43% of TINT users and 42% of non TINT users,UGC is an essential componentof their marketing strategy. [0]
  • Across all ages,55 percent of consumerstrust UGC over other forms of marketing. [4]
  • More than 86% of businesses are utilizing UGC as part of their marketing strategy. [5]
  • 75% of brands know that adding UGC to their marketing mix makes their brand content more authentic. [5]
  • 93% of marketersagree that content created by consumers performed better than branded content. [1]
  • 75% of marketersclaim that UGC makes the brand more authentic. [1]
  • 86% of the companiestoday use UGC as a part of their digital marketing strategy. [1]
  • 41% of marketersclaim that they have their hands full when it comes to content creation. [1]
  • 41% of marketersrank UGC as their top. [1]
  • UGC in email marketing drives a78% more click. [1]
  • 72% of Pinners use Pinterest contentto decide what to buy offline, driving94% of social media marketersto use Pinterest. [6]
  • As such,75.5% of marketersare considering virtual events in 2021. [6]
  • 86% of companies incorporated UGC in their marketing strategy as it is an effective content that helps build trust and authenticity of your brand & business. [7]
  • Some brands have already started to focus on UGC content; about 16% of brands have created an effective UGC marketing strategy. [7]
  • 48% of professional marketers believe that UGC helped them create more authentic and humanized promotional content than they create. [7]
  • According to Salesforce’s 2016 State of Marketing Report, nearly half of the top performing content marketing leaders rely on User Generated Content. [8]
  • 42% were TINT users , while 58% were non TINT users in marketing and branding roles. [9]
  • 48% of marketing professionals believe that content created by customers can help humanize their marketing, and is an effective way to interact and connect with their people. [9]
  • 34% of TINT users surveyed, and 45% of marketing professionals, agreed that UGC helps increase those all important social media stats. [9]
  • 41% of marketing professionals ranked content engagement as their top KPI. [9]
  • 36% of TINT users surveyed admitted their biggest concern when it came to content marketing was not having enough time. [9]
  • For non TINT users, 26% claimed poor performance was the biggest thing holding them back when it came to implementing a successful content strategy, while lack of content was the reason 24% of marketers weren’t seeing the success they wanted. [9]
  • For 43% of TINT users, and 42% of non TINT users, UGC is already a vital component of their marketing strategy. [9]
  • According to research carried out by ComScore, brand engagement rises by 28% when consumers are exposed to a mixture of professional marketing content and UGC. [9]
  • Digging into the specifics, our report showed that 27% of TINT users implemented UGC on designated microsites, 25% included it in presentations, and a further 27% made use of it in marketing campaign support. [9]
  • For the general marketing professionals, 50% utilized UGC in email marketing, 58% implemented it in ad campaigns, and 49% used it to support their overall marketing campaigns. [9]
  • 60% of marketers agree that authenticity and quality are equally important elements of successful content. [10]
  • And with 93% of marketers agreeing that consumers trust content created by customers more than content created by brands, this signals that UGC is the perfect format for businesses to level up their trust score. [10]
  • 95% of marketers said that personalized content improved their open rates and that their unsubscribe rates decreased 17.8 had an increase of 05% 21.3% had an increase of 510% 20.8% had an increase of 15. [11]
  • 4.5% has a total increase of 50 70% Research conducted by Dynamic Yield, “The State of Personalization in Email ,” shows other data about the personalization of email marketing 27. [11]
  • 60% of people in North America, 80% of people in Europe, and 88% of people in Asia want to receive email marketing tailored to suit their interests. [11]
  • Since 65% of marketers struggle to consistently create engaging or welldesigned visuals and it’s often expensive and time consuming to do so. [12]

User-Generated Content Latest Statistics

  • 92% of consumersturn to people they know for referrals above any other source. [2]
  • 90% of consumers say authenticity is important when deciding which brands they like and support (up from 86% in 2017). [2]
  • 79% of people say UGC highly impacts their purchasing decisions. [2]
  • Millennials are the biggest content drivers — contributing over 70% of all UGC. [2]
  • 74% of consumersrely on social media to inform their purchasing decisions. [2]
  • As few as 16% of brandshave a strategy regarding user. [2]
  • More than half of consumers (50%). [2]
  • Millennials find UGC to be35% more memorablethan content that came from mainstream sources. [2]
  • UGCbased ads get4x higher clickthrough ratesand a 50% drop in costper. [2]
  • UGC results in29% higher web conversionsthan campaigns or websites without it. [2]
  • UGC increases conversions by 10% when included in an online purchase path. [2]
  • Social campaigns that incorporate UGC see a 50% lift in engagement. [2]
  • Onequarter of search results(25%). [2]
  • Almost half of customers (48%). [2]
  • 98% of employees use at least one social media site for personal use, of which 50% are already posting about their company. [2]
  • A significant70% of consumerswill consider UGC reviews or ratings before making a purchasing decision. [2]
  • At least 41% of them will read four to seven UGC reviews to gain important insights on a product. [2]
  • A staggering 93% of customersbelieve user generated content is very helpful when making a purchasing decision. [2]
  • 35% of Gen Zbelieves that in the next 35 years, user generated content will have more credibility than content created by a company or independent source. [2]
  • 87% of brandsuse UGC for authentic content. [2]
  • Engagement increases by 28% when consumers can view a mixture of user generated product videos and official brand authored content. [2]
  • Ads featuring UGC garnered 73% more positive comments on social networks than traditional ads. [2]
  • 31% of consumers say advertisements that feature UGC content are more memorable than traditional ads without it. [2]
  • Consumers are 2.4x more likely to say usergenerated content is authentic compared to brand. [2]
  • 56% of internet users say they find out about products from friends or acquaintances while 32% rely on customer reviews. [2]
  • An estimated 90% of consumers say user generated content holds more influence over their buying decisions than promotional emails and even search engine results. [3]
  • Ads featuring UGC garnered 73% more positive comments on social networks than traditional ads. [3]
  • 31% of consumers say advertisements that feature UGC content are more memorable than traditional ads without it. [3]
  • 28% of consumers say ads with UGC content in them are also more unique than ads without this type of content. [3]
  • 57% of consumers think that less than half of the content brands create resonates as authentic. [3]
  • Consumers are 2.4x more likely to say usergenerated content is authentic compared to brand. [3]
  • 56% of internet users say they find out about products from friends or acquaintances while 32% rely on customer reviews. [3]
  • On average, 20% of consumers have unfollowed a brand on social media because they felt their content was inauthentic. [3]
  • 70% of the time, consumers are able to distinguish between consumercreated content and brand. [3]
  • More than 30% of millennials have unfollowed a brand due to inauthentic content. [3]
  • As of August 2018, 62 percent of U.S. adults had taken a selfie and uploaded it to a social media website. [13]
  • Unsurprising perhaps, as a survey from October 2018 revealed that 49 percent of U.S. internet users had uploaded or shared a video or photo online in the last month. [13]
  • Ads based on usergenerated content receive4 times higherclickthrough rates and a 50% drop in costper click compared to average ads. [0]
  • More than half of consumers (50%). [0]
  • As few as 16% of brandshave a strategy regarding user. [0]
  • get28% higher engagementcompared to standard company posts. [0]
  • Onequarter of search results(25%). [0]
  • Websites with featured user content saw a20% increasein return visitors. [0]
  • Additionally, these websites recorded a whopping90% increasein time spent on. [0]
  • Almost half of customers (48%). [0]
  • It is estimated that companies can receivea traffic increase of 26%when. [0]
  • Usergenerated content drives a73% increase in email clickthrough. [0]
  • There has beenan increase of 29%in web conversions when websites featured user. [0]
  • A whopping 84% of millennial consumersclaim that user generated content on company websites has influenced the way they do online shopping to some extent. [0]
  • A significant70% of consumerswill consider UGC reviews or ratings before making a purchasing decision. [0]
  • At least 41% of them will read four to seven UGC reviews to gain important insights on a product. [0]
  • On site consumer reviews canincrease conversions by 74%. [0]
  • A significant 64% of consumerswill not only strongly consider online reviews, but they will also actively seek them out before making a final purchasing decision. [0]
  • 71% of consumersstate that online reviews are important when considering buying electronics, appliances, home décor, and others. [0]
  • A staggering 93% of customersbelieve user generated content is very helpful when making a purchasing decision. [0]
  • is20% more influentialthan any other kind of media when it comes to millennial buyers. [0]
  • Brands sawover a 50% conversion ratefor visitors to pages featuring UGC. [0]
  • To date, the campaign has seen an almost 50% conversion rate for all visitors to the experience builder page.). [0]
  • An employee advocacy program with 1,000 participants can generate up to$1,900,000 in advertising value, according to a study. [0]
  • A whopping 70% of consumerstrust online peer reviews and recommendations more than professional content and copy. [0]
  • Almost half of the millennial consumers (44%). [0]
  • A staggering 87% of brandstake advantage of user generated content with the aim to share more authentic content, and 72% believe that it helps them engage their audience better. [0]
  • Finally,92% of consumerstrust recommendations from other people, even if it’s people they don’t know. [0]
  • 75% of respondentsclaim that UGC makes content more authentic. [0]
  • 35% of Gen Zbelieves that in the next 35 years, user generated content will have more credibility than content created by a company or independent source. [0]
  • 84% of this generationare more likely to trust a company if it uses actual customers in its ads. [0]
  • They contribute to over70% of the entire UGC. [0]
  • Millennial consumers spend 18 hours a day engaged in various types of media.30% of that timeis spent watching user. [0]
  • Millennial consumers believe that user generated content is35% more memorablethan other media. [0]
  • This may come as a surprise, butonly 1%of millennial consumers claim that a compelling advertisement would make them trust a brand more. [0]
  • Almost half of the people (45%). [0]
  • Engagement increases by 28%when consumers can view a mixture of usergenerated product videos and official brand. [0]
  • A UGCcentered campaign from Burberry saw a50% increasein eCommerce sales yearover. [0]
  • Sales increased by 12% for that year. [0]
  • 87% of consumersstill trust reviews and recommendations from family and friends who received a free brand experience, and 71% still trust bloggers, vloggers or social media stars who have gotten the same treatment. [4]
  • 85 percent of consumersfind visual UGC more influential than brand photos or videos. [4]
  • 48% of customerssay that UGC is a great way to discover new products. [4]
  • 41% of consumerswill be tempted to purchase a product with as few as one to four reviews. [4]
  • Millennials are of the opinion that UGC is35% more memorablethan other media. [4]
  • Brand engagement rises by 28%when consumers are exposed to both professional content and user. [4]
  • 84 percent of millennialsreport that user generated content has some influence on what they buy. [4]
  • 92% of consumerstrust word of mouth more than any kind of advertising. [4]
  • Placing user generated content directly on product pages can improve conversionsby up to 64%. [4]
  • 70% of consumersplace peer recommendations above professionally written copy. [4]
  • Millennials say that information received through UGC istrusted 50% more than informationfrom other media sources, including TV, newspapers and magazines. [4]
  • Placing customer reviews on a product pageincreases pageviews 10%over just two days. [4]
  • 51% of millennialssay that user generated content from strangers is more likely to influence their purchase decisions than recommendations from friends, family and colleagues. [4]
  • 71% of customers agreethat user generated reviews make them feel more secure in their decision to purchase a particular product over another. [4]
  • When it comes to UGC, more than 50% of consumers want a brand to tell them what type of content to create and share. [5]
  • However, studies show only 16% of brands have a system in place to effectively initiate and manage UGC. [5]
  • UGC posts shared to social channels see a 28% higher engagement rate than standard brand posts. [5]
  • UGCbased ads get 4x higher clickthrough rates and a 50% drop in costper. [5]
  • In 2017, only86% percent of peoplecared about authenticity when it came to deciding which brands to support. [5]
  • Today, 90% of people want the brands they support to be authentic. [5]
  • According to one study, an employee advocacy program with 1,000 participants can generate up to $1,900,000 in advertising value. [5]
  • 53% of decision makers have eliminated a brand or vendor from consideration because of something they “did or did not” find out from an employee online. [5]
  • 98% of employees are already on social media. [5]
  • 50% of those are already posting about their employer. [5]
  • 25% of search results for the world’s 20 largest brands are links to user created content. [5]
  • Sites with featured UGC saw a 20% increase in return visitors. [5]
  • Those sites also saw a 90% increase on the time spent on the site. [5]
  • 48% of customers say that UGC is a great way to discover new products. [5]
  • Brands can see up to a 26% increase in site traffic when they share customer reviews on Twitter. [5]
  • UGCincreases conversions by 10%when included in a purchasing path 20. [5]
  • UGC results in29% higher web conversionsthan campaigns or websites without it. [5]
  • UGC is shown to result in a 29% increase in web conversions than campaigns or websites without it. [5]
  • 84% of Millennials say that the user generated content on company sites has at least some influence on what they buy. [5]
  • 70% of consumers will check UGC reviews or ratings before deciding to buy a product and at least 41% of them will read four to seven UGC reviews to gain information on your product. [5]
  • On site consumer reviews can increase conversions by 74%. [5]
  • 64% of customers will not only value online reviews but will actively seek them out before making a purchasing decision. [5]
  • 71% of consumers say online reviews are important when considering making a purchases in categories like electronics, appliances, home décor, and others. [5]
  • 93% of consumers find UGC to be helpful when making a purchasing decision. [5]
  • UGC is 20% more influential than any other type of media when it comes to influencing Millennial purchases. [5]
  • Visitors spend90% more timeon websites that include UGC galleries. [1]
  • UGCenforces the purchase decision for 10%if. [1]
  • Websites with UGC are marking a20% increase in returning visitors. [1]
  • 45% of peoplewill unfollow a brand on social media if it’s too self. [1]
  • UGC posts on social media have a35% higher engagement ratethan branded content. [1]
  • 51% of consumerssay that they’re more likely to purchase from a brand if they share their photo or video on social media. [1]
  • 89% of peoplewould post about a great traveling experience. [1]
  • 85% of peoplewould post about a great restaurant or dining experience. [1]
  • 65% of peoplewould post about great health, spa, and beauty experiences. [1]
  • 92% of the consumerstrust recommendations from other people more than any other source. [1]
  • UGCincreases conversions by 10%in an online buying process. [1]
  • 93% of consumersfind UGC very helpful in their purchase decision process. [1]
  • 70% of consumersconsult customer reviews and recommendations before buying. [1]
  • 60% of peopleclaim that they often find new products on Instagram. [1]
  • 40% of the consumershave made at least one purchase via Facebook. [1]
  • 72% of peoplesay that they are more likely to buy from a brand that serves them with personalized content. [1]
  • 56% of consumersare influenced by social media images and videos when online shopping. [1]
  • 58% of consumershave left an eCommerce store because it didn’t contain any customer photos or reviews. [1]
  • Over70% of UGCis driven by Millennials. [1]
  • spent30% of their time on social medialooking for user. [1]
  • 35% of Gen Zare confident that UGC offers more credibility and brands will consider it more and more in the future. [1]
  • 84% of Gen Ztend to trust brands that have real customers in their advertisements. [1]
  • And the fact that 72% of people say that they spend more time on social media after the pandemic started shows that social platforms are enforcing the impact on everyday life. [1]
  • 67% of consumerssay that their online purchasing increased since the pandemic started. [1]
  • 75% of peoplesay that they will still keep buying online even after the pandemic is over. [1]
  • 63% of Gen Zconsumers say that they’ve purchased from a totally new brand since the pandemic started. [1]
  • 73% of Gen Zconsumers confirm that online shopping increased and it’s still rising. [1]
  • Authentic user generated content boosts credibility, which may be why87% of brands are using UGCto share authentic content with their audience. [6]
  • According to one study, only1% of millennials find brand advertisements engagingand trustworthy enough to merit a click. [6]
  • 90% of consumers find user. [6]
  • According to a Comscore study,customer engagement is around 28% higherwith user generated content than with content that is professionally created. [6]
  • They also contribute to70% of the UGC found online. [6]
  • 84% of millennialsclaim that UGC influences some or most of their purchases. [6]
  • 77% of weekly Pinnershave discovered a new brand or product on Pinterest. [6]
  • 48% of peoplenote discovering new products through UGC on social media feeds. [6]
  • 79% of customers say user generated contenthas a strong influence on their purchasing decisions. [6]
  • Over90% of consumers are impacted by positive reviewswhen seriously shopping for a product or service. [6]
  • On the other hand,92% of consumers experience analysis paralysiswhen there are no customer testimonials or reviews to justify their purchase. [6]
  • 64% of consumers search for reviewsabout products or services before making a purchase, which explains why reviews are such a powerful tool for gaining users’ trust in your platform. [6]
  • 92% of customerstrust the reviews and recommendations shared by other consumers more than advertisements, but fake reviews are on the rise. [6]
  • 93% of brandsreport acquiring a new customer because of video on social media. [6]
  • In fact, video content helps persuade 73% of consumers to invest in a product or service. [6]
  • Based on an analysis of 4000 user generated videos,6.6% of content was found to be problematicfor various reasons. [6]
  • 84% of customersstate that being treated like a human being rather than a number is of the utmost importance when it comes to earning their business. [6]
  • A study by Gartnerreveals that providing a personalized experience to shoppers resulted in a 49% increase of lifetime value of that customer for associated brands. [6]
  • A study by Deloitteindicates that 1 in 5 shoppers will pay 20% more for a product that has been customized exclusively for them. [6]
  • Over80% of consumers surveyed by Epsilonindicate that they are more likely to do business with a company that offers a personalized shopping experience. [6]
  • Brands that share user generated content on Twitter report that this results in a20% increase in new visitorsfrom within the social network itself, as opposed to organic searches on other channels. [6]
  • Brands that use UGC on their website find a20% increasein the number of returning visitors. [6]
  • Marketers have noted a90% increasein the total time that visitors spend on websites with featured UGC. [6]
  • Website product pages containing UGC have been linked to a29% increase in the conversion rateon online purchases. [6]
  • When emails contain usergenerated content,click through rates increase by about 73%and produce more conversions. [6]
  • There are 6.1 billion smartphone users, and over95 % of these users read their textswithin five minutes, thanks to mobile Short Message Service. [6]
  • To boost user engagement,71% of publishers point to well formed mobile contentas the secret sauce. [6]
  • 56% of consumersprefer to share product feedback with brands directly through SMS, so if you’re looking for reviews, targeting your SMS subscribers may be the way to go. [6]
  • 2020,41% of participants in one studyreport being concerned with scams such as fake profiles. [6]
  • App found that82% of online dating userswould feel safer utilizing a dating app with public ratings. [6]
  • 48% of consumerswill experiment or engage with augmented or virtual reality before the end of 2021, so the heat is on to provide the technology that will create seamless virtual experiences. [6]
  • If this were the outcome, UGC could contribute to about 10% of revenues at a time when the industry needs it most. [6]
  • 89% of industries are already using video conteststo promote their products and services. [6]
  • Another89% of digital businesses are investing in personalization, including Coca Cola, Fabletics, Netflix, Sephora, and Wells Fargo. [6]
  • About 92% of customers trust the reviews and recommendations shared by people, rather than advertisements. [7]
  • 92% of customers are looking for reviews and recommendations from existing customers. [7]
  • 87% of brands are using UGC to share authentic content with their customers. [7]
  • About 72% of brands believe UGC helps them engage customers and build brand trust that results in a good connection with their customers. [7]
  • 90% of consumers find user generated content useful and believe what existing customers say about the brands rather than flashing ads and promotional emails. [7]
  • It is found that 64% of consumers seek reviews about products before making a checkout. [7]
  • About 50% of customers want brands to tell them the type of content customers to share on social media and other digital platforms. [7]
  • 90% of brands say that using Facebook feeds in the ads increase the click. [7]
  • For example, Toyota noticed a 440% increase in Facebook advertising engagement with UGC compared to non. [7]
  • 70% of customers trust in the real people reviews before they make a purchase decision. [7]
  • If the customer reviews are shown on the website, it increases conversion by 41% rate. [7]
  • About 74% conversion rate increased on the product when used UGC. [7]
  • Not only this, 86% of companies have understood the importance of UGC and use it to engage with their potential customers. [7]
  • When brands share relevant user generated content over social media, website, or any other digital platform, about 28% higher customer engagement has been noticed as compared with the brand’s professionally created content. [7]
  • Brands that use UGC on their website find a 20% increase in the number of returning visitors. [7]
  • The surprising fact is that these websites have noticed a 90% increase in the total time spent by visitors on websites with UGC than ever before. [7]
  • Moreover, when brands share UGC on twitter, see a 20% increase in the new visitors from Twitter instead of organic searches. [7]
  • Thus, 48% of customers say that they find new products through UGC or social media feeds. [7]
  • Thus, with user generated content, it is noticed that about 73% of CTR is increased on the brand’s email and brings more conversions. [7]
  • About a 29% increase in the conversion rate is noticed on online purchases with user generated content on website page products. [7]
  • 84% of millennials claim that the user generated content influences them to buy products and services on the website instead of sites that don’t use UGC. [7]
  • The conversion rate is 50% with the UGC content featured on the website pages than those that don’t have any UGC. [7]
  • About 35% of Gen Z believe that UGC is more credible in the next few years than the brands’ content. [7]
  • It is noticed that 12% of engagement will increase through mobile to check more UGC in the next 3 to 5 years. [7]
  • They also contribute 70% to the UGC over the internet. [7]
  • 30% of the millennials spend on social media to watch UGC content in the form of text, images, videos, etc. [7]
  • Millennials also believe that user generated content is interesting and 35% more indelible than text or media shared by brands. [7]
  • A survey found that only 1% of millennials find brand advertisement compelling and trustworthy to click. [7]
  • About 45% of people like to watch YouTube and Facebook videos to check reviews and recommendations instead of promotional videos created by the brands. [7]
  • It is found that there is a 28% increase in customer engagement when user generated content and official product videos merge. [7]
  • Our survey revealed that 86% of people say authenticity is important when deciding what brands they like and support. [14]
  • An overwhelming 90% of Millennials say brand authenticity is important, proving that younger consumers prefer ‘real and organic’ over ‘perfect and packaged’. [14]
  • 57% of respondents indicated that less than half of brand created content resonates as authentic. [14]
  • People are not easily fooled either 70% of the time, consumers are able distinguish between consumercreated content and brand. [14]
  • On average, 20% of consumers (and 30% of Millennials). [14]
  • In fact, 60% of consumers said usergenerated content is the most authentic form of content – 3X more authentic than brand. [14]
  • Our survey found that 60% of consumers (and 70% of Millennials). [14]
  • Then for each brand we used Photoslurp’s ‘Top Photos’ feature to identify up to 20 top performing images based on the estimated revenue they have generated online. [8]
  • We find that UGC is 5x more likely to create a CONVERSION compared with PC. [8]
  • We find that UGC is 5X more likely to create a conversion compared with PC. [8]
  • meaning that we can be greater than 95% sure that this result is real. [8]
  • According to Statista, 69% of adults have hopped on the selfie bandwagon, including a massive 87% of millennials. [8]
  • Research shows UGC has the highest impact on conversion rates in the following industries Apparel & Accessories (+4.3%) Health and beauty (+4.67%). [8]
  • With 63% of respondents claiming that UGC creates authenticity for a brand, we are confident that people are looking for the human in content – and finding it in customer photos. [8]
  • Plain and simple, 90% of Instagram users follow businesses and brands. [8]
  • Check out these stats 86% of millennials say that User Generated Content is a good indicator of the quality of a brand. [15]
  • 70% of consumers trust online peer reviews and recommendations more than professional content and copy. [15]
  • After viewing the blogs page, students were 3x more likely to start a Unibuddy chat than those who hadn’t viewed the blogs page. [15]
  • In fact, 64% of consumers will actively seek out reviews before they commit to handing over their money. [9]
  • Here’s what we uncovered 75% of respondents claimed that UGC makes content more authentic. [9]
  • A report by Nielson Global found that 42% of consumers are more likely to trust a recommendation from another person over branded content, suggesting that the authentic approach to content is the best. [9]
  • For TINT users in particular, creating enough quality content was also high on the list, with 18% naming it as their top KPI. [9]
  • Further down the line, 10% were focused on generating leads, while 9% wanted to boost brand value. [9]
  • 16% put creating content as their main KPI, while 15% wanted to focus on awareness. [9]
  • And with consumers 2.4 times more likely to view user generated content as authentic compared to content created by brands,. [10]
  • In fact, only 9% of Americans trust mass media “a great deal,” which is no surprise given the influx of fake news since the 2020 global pandemic. [10]
  • Over 50% of millennials base their decision to buy a product on recommendations from their family and friends, so this is where UGC can shine since it is precisely that a personal recommendation. [10]
  • Nearly 80% of people say that UGC impacts their decision to purchase, making user generated content and social commerce a match made in heaven. [10]
  • A massive 31 million unique users over the space of 45 days, with 40% of viewers swiping up to view more. [10]
  • 16%t of brands offer clear guidelines on what kind of user generated content they want fans to create and share, but more than half of consumers want brands to tell them exactly what to do when it comes to UGC. [10]
  • About Revenue User generated content brings you more revenues and at a lower cost, according to Shopify 1. [11]
  • Ads based on UGC have a click through rate that’s 400% higher than traditional ads. [11]
  • UGC ads cost 50% less than average ads. [11]
  • And things get even better because you can use your employees to generate more helpful content, according to a study at Kredible 3. [11]
  • 49% of responders want to inform their friends about the products they like. [11]
  • 68% of people perceive themselves in relation to the brands they purchase because they represent their values. [11]
  • 78% of responders will convey your brand’s content if it helps them nourish important relationships in their lives. [11]
  • 69% of people share content related to your brand because they believe doing so counts for something in the world. [11]
  • 84% of people will share a cause. [11]
  • 39% of US internet users have shared posts made by other people on social media since 2020. [11]
  • 45% of US internet users have posted pictures and videos on their social media since 2020. [11]
  • 90% of people will make a purchase decision based on UGC. [11]
  • The other two critical channels are Search engines 87%. [11]
  • 81% of customers are willing to pay more and wait for extended periods for brands advertised through user. [11]
  • 24% of female shoppers believe that user generated content has the most influence on people’s purchase decisions. [11]
  • 97% of people in the 1829 category state that user generated content enormously influences purchase decisions. [11]
  • 73% of people have more confidence in their purchases if a particular brand employs user. [11]
  • 61% of shoppers find themselves encouraged to engage more with certain brands thanks to the user generated content surrounding them. [11]
  • 93.4% of people will read customer reviews before buying products from an online shop they don’t know. [11]
  • In a study called Sources of inspiration for new products in the US 2021 published by Alexander Kunst, 50% of people say they find out about new products from friends and acquaintances. [11]
  • 77.5% of people will compare different prices for similar products before making a buying decision. [11]
  • Statista shows that 62% of people search for specific information regarding the products they want to buy using search engines like Google. [11]
  • 9.1% had an increase of 2030% 7% had an increase of 30. [11]
  • 75% of respondents in North America believe that brands didn’t customize the promotional email content enough for them. [11]
  • By comparison, 60% of people in Europe and 77% of people in Asia are satisfied with content personalization. [11]
  • 55% of the interviewed customers want to receive emails with targeted promotions and discounts. [11]
  • 37% of people say they want to read personalized recommendations in their promotional emails. [11]
  • Just 16% of brands offer clear guidelines for their customers who want to create user. [11]
  • By comparison, 53% of people wish to be told what to do, and 42% of them also like to receive explicit examples of photos and videos. [11]
  • 32% of customers agree that prizes and other objective incentives will motivate them to post brand related content, but… 33. [11]
  • 60% of people are motivated to post if many people feature or like their content. [11]
  • 85% of consumers believe that visual user generated content is more influential than photos and videos published by the brand. [11]
  • 3061% of people base their purchase decisions on user generated images on Instagram compared to brand images. [11]
  • 71% of responders preferred branded YouTube videos from subscription box FabFitFun than a user generated video about unboxing. [11]
  • On average , businesses see a 26% traffic increase from Twitter after sharing their reviews and 6% from Facebook. [11]
  • User generated content determines 88% increased social media activity. [11]
  • 29% more web conversions 25% higher ad performance. [11]
  • 93% of consumers find UGC helpful when making purchase decisions. [11]
  • Millennials are a significant audience for UGC because they spend 30% of their media time interacting with UGC content. [11]
  • It’s estimated that 3.2 billion images are shared on social media every day—making user generated content a goldmine of authentic and visually engaging customer experiences for brands to tap into. [12]
  • And, according to Nielsen Research, 92% of consumers trust earned media, like UGC, more than any other form of content. [12]
  • Not only does content featuring relevant visuals tend to get 94% more views, but studies have also concluded that ads containing user generated content are 31% more memorable than ads with traditional content. [12]
  • Providing a trusted source of visual social proof, 79% of consumers say their purchasing decisions are highly influenced by user generated content—up from 60% in 2017. [12]
  • On average, Stackla customers who leverage UGC throughout their email campaigns have seen a 13% average increase in email click through rates and a 35% average increase in email conversion rates. [12]
  • In fact, 92% of consumers claim that they trust user generated content, aka earned media, more than other forms of advertising. [16]

I know you want to use User-Generated Content Software, thus we made this list of best User-Generated Content Software. We also wrote about how to learn User-Generated Content Software and how to install User-Generated Content Software. Recently we wrote how to uninstall User-Generated Content Software for newbie users. Don’t forgot to check latest User-Generated Content statistics of 2023.

Reference


  1. tintup – https://www.tintup.com/blog/user-generated-content-stats-study/.
  2. embedsocial – https://embedsocial.com/blog/ugc-statistics/.
  3. everyonesocial – https://everyonesocial.com/blog/user-generated-content-statistics/.
  4. hubspot – https://blog.hubspot.com/marketing/user-generated-content-stats.
  5. crowdriff – https://crowdriff.com/resources/blog/21-user-generated-content-stats-you-need-to-know.
  6. socialtoaster – https://www.socialtoaster.com/user-generated-content-21-stats-ugc/.
  7. webpurify – https://www.webpurify.com/blog/the-2021-user-generated-content-report-44-ugc-stats-you-need-to-know/.
  8. taggbox – https://taggbox.com/blog/user-generated-content-facts-and-stats/.
  9. photoslurp – https://hi.photoslurp.com/blog/user-generated-content-statistics/.
  10. socialmediatoday – https://www.socialmediatoday.com/news/9-things-we-learned-from-the-2018-user-generated-content-ugc-report/513245/.
  11. hootsuite – https://blog.hootsuite.com/user-generated-content-ugc/.
  12. inbeat – https://www.inbeat.co/articles/40-ugc-stats-that-will-make-you-rethink-user-generated-content/.
  13. campaignmonitor – https://www.campaignmonitor.com/blog/ecommerce/improve-email-performance-with-user-generated-content/.
  14. statista – https://www.statista.com/topics/1716/user-generated-content/.
  15. socialmediatoday – https://www.socialmediatoday.com/news/survey-finds-consumers-crave-authenticity-and-user-generated-content-deli/511360/.
  16. unibuddy – https://unibuddy.com/blog/user-generated-content-higher-education/.
  17. joinstatus – https://brands.joinstatus.com/user-generated-content-statistics.

In Conclusion

Be it User-Generated Content benefits statistics, User-Generated Content usage statistics, User-Generated Content productivity statistics, User-Generated Content adoption statistics, User-Generated Content roi statistics, User-Generated Content market statistics, statistics on use of User-Generated Content, User-Generated Content analytics statistics, statistics of companies that use User-Generated Content, statistics small businesses using User-Generated Content, top User-Generated Content systems usa statistics, User-Generated Content software market statistics, statistics dissatisfied with User-Generated Content, statistics of businesses using User-Generated Content, User-Generated Content key statistics, User-Generated Content systems statistics, nonprofit User-Generated Content statistics, User-Generated Content failure statistics, top User-Generated Content statistics, best User-Generated Content statistics, User-Generated Content statistics small business, User-Generated Content statistics 2023, User-Generated Content statistics 2021, User-Generated Content statistics 2023 you will find all from this page. 🙂

We tried our best to provide all the User-Generated Content statistics on this page. Please comment below and share your opinion if we missed any User-Generated Content statistics.

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