Are you looking to add Variable Data Printing (VDP) to your arsenal of tools? Maybe for your business or personal use only, whatever it is – it’s always a good idea to know more about the most important Variable Data Printing (VDP) statistics of 2024.
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How much of an impact will Variable Data Printing (VDP) have on your day-to-day? or the day-to-day of your business? Should you invest in Variable Data Printing (VDP)? We will answer all your Variable Data Printing (VDP) related questions here.
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On this page, you’ll learn about the following:
Best Variable Data Printing (VDP) Statistics
☰ Use “CTRL+F” to quickly find statistics. There are total 59 Variable Data Printing (VDP) Statistics on this page 🙂Variable Data Printing (VDP) Market Statistics
- 60% of marketers say they struggle to personalize content in real time, though believe real time personalized content is crucial to marketing efforts. [0]
- 40% of consumers buy more from retailers who personalize their shopping experience across all marketing channels. [0]
- 86% of consumers say personalized marketing leads to a buying decision. [1]
- Industry statistics show that you will boost customer engagement by 4 10% when you use personalized marketing techniques like variable data printing. [1]
- The variable data printing market is expected to reach ~US$ 31.2 Bn by 2030, growing at a CAGR of 12.9% for 2024 – 30. [2]
- Variable data printing market currently represents nearly 42% of sales in the total digital printing market. [2]
- Also, owing to the outbreak of COVID19 the variable data printing market has witness the YoY growth of around 10% 12% from 2019 to 2021. [2]
- According to the study, the country is expected to account for nearly 73.8% of the North America market share in 2030. [2]
- South Asia and Pacific is projected to register strong growth in the market, exhibiting a CAGR of nearly 18.2% during the forecast period. [2]
- However, North America currently leads the global market, with market share of around 30.6% in 2024. [2]
- As per Future Market Insights, nearly 30% 33% of the market share is currently covered by the top 10 players. [2]
- The market in last 5 years grew by a CAGR of 10.9%. [2]
- In fact, using United Mail’s variable data printing system to tailor each marketing piece to your customer’s profile will increase your live response rates – not to mention your sales or donations – up to 15%. [3]
- This already impressive marketing channel has an even bigger superpower, but only if it’s activated simply adding a recipient’s name to a flier can increase response rates up to 135%. [4]
- In fact, according to PODi Reports, “the average response rate for personalized marketing pieces is over 300% higher than the response rate for non. [5]
Variable Data Printing (VDP) Adoption Statistics
- Let us know your requirement to get 100% FREE customization RFID printer is in its early stage of adoption, especially in developed economies such as North America, Europe, and Japan. [2]
Variable Data Printing (VDP) Latest Statistics
- By leveraging past donation behavior and appealing to the causes that donors feel most passionate about, the campaign sees a 40% increase in holiday giving. [0]
- A fashion retailer sends a 20% off coupon to all members of its loyalty program. [0]
- The company tracks redemption and notices a 30% increase in online sales. [0]
- Increased ROI PODi and DMA data report that while response rates for non personalized mail pieces average 2%, personalized pieces have response rates of 6% an increase of 300%!. [0]
- 85% agree that they base their efforts on broad segmentation. [0]
- 75% of consumers like it when brands personalize messaging and offers. [1]
- 80% of consumers like it when retailers provide personalized suggestions. [1]
- 79% of consumers find reading mail more convenient than reading online. [1]
- US$ 31.2 Bn CAGR% 12.9% Top 5 Vendor Market Share. [2]
- Top 5 Vendor Market Share Around 30%. [2]
- The variable data printing demand is estimated to rise at 12.9% CAGR between 2024 and 2030 in comparison with 10.9% CAGR registered during 2015. [2]
- The sales revenue in India is estimated to increase at an impressive rate of around 21.1% CAGR between 2024 and 2030. [2]
- This segment is predicted to account for an exponential share of 62.4% by the end of 2030. [2]
- The barcodes/QR Code labels printing segment is projected to grow at a CAGR of 13.6%, and is expected to continue its dominance in the variable data printing sales revenue. [2]
- The retail and CPG segment is expected to contribute a revenue share of close to 33.2% in 2024, and is expected to showcase a strong CAGR growth over the upcoming years. [2]
- 12.9% Share of top 5 players Around 30% Forecast Period 2024. [2]
- US$ 11.8 Bn Market CAGR 2024 to 2030 12.9% Share of top 5 players. [2]
- 10.5 Bn in 2021, and is estimated to grow at an exceptional pace with a CAGR of 12.9%. [2]
- The sales of variable data printing solutions are expected to total ~US$ 11.8 Bn by the end of 2024, and is likely to reach ~US$ 31.2 Bn by 2030. [2]
- Let us know your requirement to get 100% FREE customization List of Tables. [2]
- 70% of consumers are more likely to open mail with color text and personalized content. [3]
- In fact, a study by the DMA shows that using three points of personalization or more improves response by over 1000%. [6]
- Each company and campaign will see varying results, but imagine what your next direct mail campaign would look like if your response rates improved by even 100 or 200 percent. [6]
- A solid rule of thumb for most of our clients is to set aside 10% of their direct mail budget to test VDP, then let the results do the talking. [6]
- While every situation is different, a general guideline is that a variable data campaign is on average usually 10 15% more expensive than a standard campaign of comparable volume. [6]
- Buyers of a median price home are looking at a monthly mortgage payment that is almost 50% higher than it was a year ago.’. [7]
- The 30 year mortgage rate dips slightly to 5.1%. [7]
- Direct mail open rates tower over email at up to 90%, and 42% of recipients actually take the time to read or scan what was sent to them. [4]
- And of the recipients who respond, 62% will make a purchase within a few months. [4]
- In a recent study, more than 60% of consumers indicated they would become repeat buyers after a more personalized shopping experience. [4]
- In fact, according to Infosys, “59% of shoppers who have experienced personalization believe it has a noticeable influence on purchasing.”. [5]
- Similarly, in the 2018 Personalization Pulse Check, it was discovered that “91% of consumers are more likely to shop with brands who recognize, remember, and provide relevant offers and recommendations.”. [5]
- Using some conservative Lead Nurturing statistics – a static, non personalized mail piece has a typical response rate of 2%. [8]
- A basic personalized mail piece response rate may be 6%. [8]
- That is a 300% increase in your lead response!. [8]
- Adding a personalized map, showing the addressee the fastest driving route to your door, has been shown to increase response rates up to 40%. [9]
- According to Keypoint Intelligence’s 2020 Customer Communications research, PSPs report an average profit margin increase of 10.5% for VDP jobs in relation to static printing. [10]
- In 2020, VDP represented only 24% of total print jobs on average. [10]
- In addition, about 48% of PSPs reported that under 10% of their total print volumes were variable. [10]
- During 2020, revenue declines ranged from approximately 30% to over 50% across the globe. [10]
- According to a DMA data report, response rates for non personalized mail pieces average about 2%, while personalized pieces have response rates of 6%, and increase of 300%!. [11]
- If you’re creating traditional static direct mail material, you know that a 1% response rate is about all you can hope for. [12]
- It’s a fact that personalized messages receive higher response rates –some as high as 36%.And. [12]
I know you want to use Variable Data Printing (VDP) Software, thus we made this list of best Variable Data Printing (VDP) Software. We also wrote about how to learn Variable Data Printing (VDP) Software and how to install Variable Data Printing (VDP) Software. Recently we wrote how to uninstall Variable Data Printing (VDP) Software for newbie users. Don’t forgot to check latest Variable Data Printing (VDP) statistics of 2024.
Reference
- msp-pgh – https://www.msp-pgh.com/variable-data-printing/.
- printingforless – https://www.printingforless.com/Variable-Data-Printing.html.
- futuremarketinsights – https://www.futuremarketinsights.com/reports/variable-data-printing-market.
- united-mail – https://www.united-mail.com/printing-services/variable-data-printing.php.
- marconet – https://www.marconet.com/blog/how-variable-data-printing-amplifies-targeted-marketing.
- ironmarkusa – http://blog.ironmarkusa.com/variable-data-printing.
- designdistributors – https://www.designdistributors.com/blog/variable-data-printing.
- marketwatch – https://www.marketwatch.com/press-release/variable-data-printing-market-cagr-status-2024-global-share-size-industry-demand-growth-opportunities-top-key-players-statistical-data-expansion-strategies-pestle-analysis-comprehensive-research-till-2028-2024-04-07.
- mitchellgraphics – https://mitchellgraphics.com/variable-data-printing/.
- accuprint – https://www.accuprint.com/mailing/personalized-printing-variable-data.html.
- whattheythink – https://whattheythink.com/articles/105396-profit-margins-variable-data-printing/.
- gonextpage – https://gonextpage.com/2018/09/20/increase-direct-mail-response-with-variable-data-printing/.
- cpcneutek – http://www.cpcneutek.com/variable-data-printing/.
How Useful is Variable Data Printing
One of the most significant advantages of variable data printing is its ability to tailor messages to individual recipients. By incorporating variable fields into the design of printed materials, businesses can personalize content based on customer data such as name, location, purchase history, or preferences. This level of customization allows for highly targeted marketing campaigns that are more likely to resonate with recipients and drive engagement.
Not only does variable data printing improve the effectiveness of marketing materials, but it also helps businesses streamline their workflows and reduce costs. By automating the process of generating personalized content, businesses can save time and resources that would have been spent on manually customizing each piece of collateral. This increased efficiency not only enhances productivity but also allows businesses to better allocate their resources towards more strategic initiatives.
In addition to improving efficiency and customization, variable data printing can also enhance the overall customer experience. By delivering personalized messages that speak directly to the recipient, businesses can strengthen their relationships with customers and build brand loyalty. When customers feel appreciated and valued, they are more likely to engage with the brand, make repeat purchases, and recommend the business to others.
Furthermore, variable data printing can help businesses achieve a competitive edge in today’s saturated market. With consumers constantly bombarded by marketing messages, it is more important than ever for businesses to differentiate themselves and capture the attention of their target audience. By leveraging the power of personalized content, businesses can cut through the noise and deliver messages that are meaningful and relevant to their customers.
The versatility of variable data printing also makes it a valuable tool for businesses across various industries. From direct mail campaigns and promotional materials to invoices and packaging, the possibilities are endless when it comes to incorporating personalized content into printed materials. This flexibility allows businesses to leverage variable data printing in a wide range of marketing initiatives and communication strategies.
In conclusion, variable data printing is a highly useful tool that offers a myriad of benefits to businesses looking to enhance their marketing efforts. From personalized content and increased efficiency to improved customer relationships and competitive advantage, the advantages of variable data printing are clear. As technology continues to evolve and consumers demand more personalized experiences, businesses that embrace variable data printing will be better positioned to succeed in today’s dynamic marketplace.
In Conclusion
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