Are you looking to add Variable Data Printing (VDP) to your arsenal of tools? Maybe for your business or personal use only, whatever it is – it’s always a good idea to know more about the most important Variable Data Printing (VDP) statistics of 2024.
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How much of an impact will Variable Data Printing (VDP) have on your day-to-day? or the day-to-day of your business? Should you invest in Variable Data Printing (VDP)? We will answer all your Variable Data Printing (VDP) related questions here.
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On this page, you’ll learn about the following:
Best Variable Data Printing (VDP) Statistics
☰ Use “CTRL+F” to quickly find statistics. There are total 59 Variable Data Printing (VDP) Statistics on this page 🙂Variable Data Printing (VDP) Market Statistics
- 60% of marketers say they struggle to personalize content in real time, though believe real time personalized content is crucial to marketing efforts. [0]
- 40% of consumers buy more from retailers who personalize their shopping experience across all marketing channels. [0]
- 86% of consumers say personalized marketing leads to a buying decision. [1]
- Industry statistics show that you will boost customer engagement by 4 10% when you use personalized marketing techniques like variable data printing. [1]
- The variable data printing market is expected to reach ~US$ 31.2 Bn by 2030, growing at a CAGR of 12.9% for 2024 – 30. [2]
- Variable data printing market currently represents nearly 42% of sales in the total digital printing market. [2]
- Also, owing to the outbreak of COVID19 the variable data printing market has witness the YoY growth of around 10% 12% from 2019 to 2021. [2]
- According to the study, the country is expected to account for nearly 73.8% of the North America market share in 2030. [2]
- South Asia and Pacific is projected to register strong growth in the market, exhibiting a CAGR of nearly 18.2% during the forecast period. [2]
- However, North America currently leads the global market, with market share of around 30.6% in 2024. [2]
- As per Future Market Insights, nearly 30% 33% of the market share is currently covered by the top 10 players. [2]
- The market in last 5 years grew by a CAGR of 10.9%. [2]
- In fact, using United Mail’s variable data printing system to tailor each marketing piece to your customer’s profile will increase your live response rates – not to mention your sales or donations – up to 15%. [3]
- This already impressive marketing channel has an even bigger superpower, but only if it’s activated simply adding a recipient’s name to a flier can increase response rates up to 135%. [4]
- In fact, according to PODi Reports, “the average response rate for personalized marketing pieces is over 300% higher than the response rate for non. [5]
Variable Data Printing (VDP) Adoption Statistics
- Let us know your requirement to get 100% FREE customization RFID printer is in its early stage of adoption, especially in developed economies such as North America, Europe, and Japan. [2]
Variable Data Printing (VDP) Latest Statistics
- By leveraging past donation behavior and appealing to the causes that donors feel most passionate about, the campaign sees a 40% increase in holiday giving. [0]
- A fashion retailer sends a 20% off coupon to all members of its loyalty program. [0]
- The company tracks redemption and notices a 30% increase in online sales. [0]
- Increased ROI PODi and DMA data report that while response rates for non personalized mail pieces average 2%, personalized pieces have response rates of 6% an increase of 300%!. [0]
- 85% agree that they base their efforts on broad segmentation. [0]
- 75% of consumers like it when brands personalize messaging and offers. [1]
- 80% of consumers like it when retailers provide personalized suggestions. [1]
- 79% of consumers find reading mail more convenient than reading online. [1]
- US$ 31.2 Bn CAGR% 12.9% Top 5 Vendor Market Share. [2]
- Top 5 Vendor Market Share Around 30%. [2]
- The variable data printing demand is estimated to rise at 12.9% CAGR between 2024 and 2030 in comparison with 10.9% CAGR registered during 2015. [2]
- The sales revenue in India is estimated to increase at an impressive rate of around 21.1% CAGR between 2024 and 2030. [2]
- This segment is predicted to account for an exponential share of 62.4% by the end of 2030. [2]
- The barcodes/QR Code labels printing segment is projected to grow at a CAGR of 13.6%, and is expected to continue its dominance in the variable data printing sales revenue. [2]
- The retail and CPG segment is expected to contribute a revenue share of close to 33.2% in 2024, and is expected to showcase a strong CAGR growth over the upcoming years. [2]
- 12.9% Share of top 5 players Around 30% Forecast Period 2024. [2]
- US$ 11.8 Bn Market CAGR 2024 to 2030 12.9% Share of top 5 players. [2]
- 10.5 Bn in 2021, and is estimated to grow at an exceptional pace with a CAGR of 12.9%. [2]
- The sales of variable data printing solutions are expected to total ~US$ 11.8 Bn by the end of 2024, and is likely to reach ~US$ 31.2 Bn by 2030. [2]
- Let us know your requirement to get 100% FREE customization List of Tables. [2]
- 70% of consumers are more likely to open mail with color text and personalized content. [3]
- In fact, a study by the DMA shows that using three points of personalization or more improves response by over 1000%. [6]
- Each company and campaign will see varying results, but imagine what your next direct mail campaign would look like if your response rates improved by even 100 or 200 percent. [6]
- A solid rule of thumb for most of our clients is to set aside 10% of their direct mail budget to test VDP, then let the results do the talking. [6]
- While every situation is different, a general guideline is that a variable data campaign is on average usually 10 15% more expensive than a standard campaign of comparable volume. [6]
- Buyers of a median price home are looking at a monthly mortgage payment that is almost 50% higher than it was a year ago.’. [7]
- The 30 year mortgage rate dips slightly to 5.1%. [7]
- Direct mail open rates tower over email at up to 90%, and 42% of recipients actually take the time to read or scan what was sent to them. [4]
- And of the recipients who respond, 62% will make a purchase within a few months. [4]
- In a recent study, more than 60% of consumers indicated they would become repeat buyers after a more personalized shopping experience. [4]
- In fact, according to Infosys, “59% of shoppers who have experienced personalization believe it has a noticeable influence on purchasing.”. [5]
- Similarly, in the 2018 Personalization Pulse Check, it was discovered that “91% of consumers are more likely to shop with brands who recognize, remember, and provide relevant offers and recommendations.”. [5]
- Using some conservative Lead Nurturing statistics – a static, non personalized mail piece has a typical response rate of 2%. [8]
- A basic personalized mail piece response rate may be 6%. [8]
- That is a 300% increase in your lead response!. [8]
- Adding a personalized map, showing the addressee the fastest driving route to your door, has been shown to increase response rates up to 40%. [9]
- According to Keypoint Intelligence’s 2020 Customer Communications research, PSPs report an average profit margin increase of 10.5% for VDP jobs in relation to static printing. [10]
- In 2020, VDP represented only 24% of total print jobs on average. [10]
- In addition, about 48% of PSPs reported that under 10% of their total print volumes were variable. [10]
- During 2020, revenue declines ranged from approximately 30% to over 50% across the globe. [10]
- According to a DMA data report, response rates for non personalized mail pieces average about 2%, while personalized pieces have response rates of 6%, and increase of 300%!. [11]
- If you’re creating traditional static direct mail material, you know that a 1% response rate is about all you can hope for. [12]
- It’s a fact that personalized messages receive higher response rates –some as high as 36%.And. [12]
I know you want to use Variable Data Printing (VDP) Software, thus we made this list of best Variable Data Printing (VDP) Software. We also wrote about how to learn Variable Data Printing (VDP) Software and how to install Variable Data Printing (VDP) Software. Recently we wrote how to uninstall Variable Data Printing (VDP) Software for newbie users. Don’t forgot to check latest Variable Data Printing (VDP) statistics of 2024.
Reference
- msp-pgh – https://www.msp-pgh.com/variable-data-printing/.
- printingforless – https://www.printingforless.com/Variable-Data-Printing.html.
- futuremarketinsights – https://www.futuremarketinsights.com/reports/variable-data-printing-market.
- united-mail – https://www.united-mail.com/printing-services/variable-data-printing.php.
- marconet – https://www.marconet.com/blog/how-variable-data-printing-amplifies-targeted-marketing.
- ironmarkusa – http://blog.ironmarkusa.com/variable-data-printing.
- designdistributors – https://www.designdistributors.com/blog/variable-data-printing.
- marketwatch – https://www.marketwatch.com/press-release/variable-data-printing-market-cagr-status-2024-global-share-size-industry-demand-growth-opportunities-top-key-players-statistical-data-expansion-strategies-pestle-analysis-comprehensive-research-till-2028-2024-04-07.
- mitchellgraphics – https://mitchellgraphics.com/variable-data-printing/.
- accuprint – https://www.accuprint.com/mailing/personalized-printing-variable-data.html.
- whattheythink – https://whattheythink.com/articles/105396-profit-margins-variable-data-printing/.
- gonextpage – https://gonextpage.com/2018/09/20/increase-direct-mail-response-with-variable-data-printing/.
- cpcneutek – http://www.cpcneutek.com/variable-data-printing/.
How Useful is Variable Data Printing
One of the key advantages of variable data printing is its ability to target specific groups or individuals with relevant content. By segmenting customer data and tailoring messages accordingly, businesses can create a more personalized and compelling experience for their customers. This, in turn, can lead to higher response rates and improved return on investment for marketing campaigns.
In addition to targeting specific groups, variable data printing also allows for real-time updates and changes to be made to printed materials. This flexibility is particularly valuable in industries where information changes frequently, such as retail, healthcare, or finance. By using variable data printing, businesses can ensure that their marketing materials are always up-to-date and accurately reflect current promotions or offerings.
Another benefit of variable data printing is its ability to enhance the overall customer experience. By creating personalized communications, businesses can show clients that they understand their needs and preferences, leading to increased customer loyalty and satisfaction. This personalized approach can help businesses stand out in a crowded marketplace and build stronger relationships with their customers.
Furthermore, variable data printing can also improve the efficiency of marketing campaigns. By automating the process of creating personalized marketing materials, businesses can save time and resources that would otherwise be spent on manual customization. This streamlined approach not only reduces costs but also allows businesses to execute campaigns more quickly and effectively.
It is important to note that while variable data printing offers many benefits, it is not without its challenges. Implementing VDP requires investment in technology and training, and businesses must ensure that they have the right tools and processes in place to leverage this technology effectively. Additionally, businesses must adhere to stringent data protection regulations to ensure that customer information is kept secure and confidential.
In conclusion, variable data printing is a powerful tool that can greatly enhance the effectiveness of marketing campaigns. By personalizing messages, targeting specific audiences, and updating information in real-time, businesses can create more engaging and relevant communications that resonate with customers. While implementing VDP may require initial investment and effort, the potential benefits in terms of increased customer engagement, loyalty, and ROI make it a valuable strategy for businesses looking to stand out in today’s competitive marketplace.
In Conclusion
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