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Best Account-Based Web and Content Experiences Statistics
☰ Use “CTRL+F” to quickly find statistics. There are total 115 Account-Based Web and Content Experiences Statistics on this page 🙂Account-Based Web and Content Experiences Market Statistics
- ABM drives ROI.97% of marketers achieved higher ROI with ABM than with any other marketing initiatives according to Alterra Group. [0]
- ABM is superior to other marketing efforts.84% of marketers say account based marketing strategies outperform other marketing investments. [0]
- Marketing generates 208% more revenue in companies that have aligned their sales and marketing teams. [0]
- Personalization can increase marketing spend efficiency by up to 30%. [1]
- Monetate 55% of marketers say the top benefit of personalization is increased visitor engagement and improved customer experience. [1]
- India is also Instagram’s fastestgrowing market Increasing its audience by 16% quarterover quarter, India is the fastest growing region for Instagram currently. [2]
- 88% of marketers surveyed in a study by Evergage agreed that consumers expect personalization these days, but only 31% think that they are getting it right. [3]
- In fact, 87% of account based marketers say that ABM initiatives outperform other marketing investments. [4]
- And with 65% of marketing professionals describe their ABM strategy as somewhat successful, it’s not difficult to see why marketers are still enthusiastic about ABM. [4]
- 42% of respondents said the pandemic has changed their ABM objectives 49% of marketers have shifted their objectives to focus more on growing business with existing accounts Relative to other marketing activities, ABM delivers 97% higher ROI. [4]
- 67% of brands leverage account. [4]
- The conversational intelligence market was estimated to grow by 3x in 2019. [4]
- 84% of organisations deploying ABM saw an improvement in reputation 85% of marketers said that ABM significantly benefited them in retaining and expanding their existing client relationships. [4]
- 83% of marketers say ABM increases engagement with target accounts. [4]
- 62% of marketers say they can measure a positive impact since adopting ABM. [4]
- 37% of marketers find it challenging to get adequate budget and resources dedicated to account. [4]
- 82% of B2B marketers said ABM greatly improves sales and marketing alignment. [4]
- 20% of accounts targeted via ABM programmes go on to be qualified as sales opportunities Organisations with tightly aligned sales and marketing teams experience 36% higher customer retention rates. [4]
- B2B organizations with tightly aligned sales and marketing operations achieved 24% faster threeyear revenue growth and 27% faster three. [4]
- Only 28% of salespeople say marketing is their best source of leads. [4]
- Only 7% of salespeople said leads they received from marketing were very high quality. [4]
- 87% of B2B marketers surveyed by ITSMA reported that their ABM initiatives outperform their other marketing investments in terms of ROI. [4]
- 91% of companies using ABM increase their average deal size, with 25% reporting an increase of +50% 86% of marketers report improved win rates with ABM. [4]
- Almost 85% of marketers measuring ROI say that ABM outperforms other marketing investments 97% of marketers surveyed said ABM had higher ROI than other marketing activities. [4]
- 34% of marketing professionals are planning for ABM in the future. [4]
- However, of the 6,000+ leads per month delivered by marketing, only 5% fell within these key verticals. [5]
- Last updated June 21, 2020 To provide you with more relevant experiences and marketing messages based on your likely interests, we collect information about you and how you engage with us and our business customers. [6]
- 96% of US marketers surveyed plan to continue using Stories ads in the next 6 months. [7]
- /blog/45statsonwhypersonalizationisimportantindigitalmarketing” target=”_blank”>[8]
- 65% of marketers also “feel overwhelmed by the need to create more content to support personalization”. [8]
- ─ Gartner 54% of B2B marketers believe personalization is harder for B2B than B2C. [8]
- McKinsey 41% of retailers state delivering personalized marketing was hindered by finding the right solutions partner. [8]
Account-Based Web and Content Experiences Latest Statistics
- In tip #21, we’ll learn that 50% of U.S. e commerce sales occur on mobile devices. [9]
- If smartphones alone account for 63% of retail website visits, there must be a gap in the quality of retail mobile sites that causes conversion rates to be lower. [9]
- Still, 63% a number primed to be bolstered by retailers putting more effort into their mobile shopping experiences should be a large enough slice of the pie to drive retailers with poor mobile experiences to action. [9]
- What it means 50% of US ecommerce revenue is already happening on mobile devices. [9]
- According to Google, of users are unlikely to return to a site on mobile if they had trouble accessing it and 40% visit a competitor’s site. [9]
- Current State Of Personalization 71% of consumers feel frustrated when a shopping experience is impersonal. [1]
- Segment 70% of millennials are frustrated with brands sending irrelevant emails. [1]
- SmarterHQ 74% of customers feel frustrated when website content is not personalized. [1]
- Companies that exceed their revenue goals have a dedicated budget for personalization 83% of the time. [1]
- The Secret To Personalized Email Marketing Emails with personalized subject lines are 26% more likely to be opened. [1]
- 71% of consumers say a personalized experience would influence their decision to open and read brand emails. [1]
- Dynamic Yield 55% of consumers believe receiving targeted promotions and discounts would create a more enjoyable email experience. [1]
- Dynamic Yield Marketers report a 760% increase in email revenue from personalized and segmented campaigns. [1]
- Campaign Monitor Personalized calls to action convert 202% better than default or standard calls to action. [1]
- According to Semrush, based on total website traffic, Instagram is one of the world’s top 10 most visited websites globally, with 2.9 billion total visits per month. [2]
- 0.1% of Instagram users only use Instagram. [2]
- The likelihood that an Instagram user also has an account on another social platform is 99.99%. [2]
- 83% of Instagram users, for example, also use Facebook, while 55% are also on Twitter. [2]
- 18 to 34 year olds make up the biggest share of Instagram’s audience This key demographic accounts for about 60% of Instagram’s audience. [2]
- Gen X males are the fastest growing Instagram audience Last year, the number of 55 to 64 year old males using Instagram grew by 63.6%. [2]
- Unfortunately, we don’t have any stats at this point on users who fall outside of the gender binary, but according to what Facebook’s reporting tools can tell us, Instagram’s audience self identifies as 50.8% female and 49.2% male. [2]
- 5% of U.S children under 11 use Instagram. [2]
- Among kids aged 9 to 11, 11% use Instagram. [2]
- 14% of U.S. adults have never heard of Instagram Keep in mind that while Instagram does have a huge reach in the U.S., it does not reach everyone. [2]
- Instagram saw 17.0% user growth in Western Europe in 2020. [2]
- Before the pandemic, eMarketer had predicted only 5.2% growth for the region. [2]
- The country with the highest Instagram percentage reach is Brunei Brunei might not have the most Instagram users, but it is the country where Instagram reaches the highest percentage of the population 92%, to be precise. [2]
- Only onein10 U.S. adults say they seek out news on Instagram and 42% say they straight up distrust it as an information source. [2]
- 58% of users say they’re more interested in a brand after seeing it in a Story Stories have sticking power!. [2]
- And another 50% of Instagram users say they’ve gone ahead and actually visited a website to make a purchase of a product or service after seeing it in Stories. [2]
- Brand Stories have an 86% completion rate That’s just a small increase from 85% in 2019. [2]
- Entertainment account Stories saw the largest increase in completion rate, from 81% to 88%. [2]
- Sports account Stories have the highest completion rate, at 90%. [2]
- Despite the fact that they might not reach as far as posts, in 2024, Stories ads are predicted to bring in almost $16 billion in global net ad revenues. [2]
- 90% of Instagram users follow at least one business Don’t feel shy about getting your brand involved in social everybody’s doing it!. [2]
- The average Instagram business account grows its followers by 1.69% While every business account and brand is different, it’s helpful to know the general benchmark for growth, especially if that’s a cornerstone of your brand’s social media goals. [2]
- Business accounts post an average of 1.6 times a day To break that down even further for the average Instagram Business account, 62.7% of all main feed posts are photos, while 16.3% are videos and 21% are photo carousels. [2]
- It’s an incredible discovery tool 50% of people use it to discover new brands, products or services. [2]
- 44% of people use Instagram to shop weekly Instagram only introduced its shopping feature a couple of years ago, but it’s already taken the ecommerce world by storm. [2]
- According to an Instagram for Business survey, 44% of people use Instagram weekly to shop using features like shopping tags and the Shop tag. [2]
- Facebook’s global advertising reach only increased by 6.5% this year, while Instagram’s grew by 20.5%. [2]
- The statistics about its effect on conversions and brand loyalty are truly incredible 59% of shoppers were influenced to buy something because of a personalized experience. [3]
- 91% of consumers said they would be more likely to buy from a brand that offered personalized product recommendations or offers. [3]
- 65% of shoppers expect businesses to remember their purchase history, 56% want to be recognized by name, and 65% want to have personalized promotions and recommendations sent based on their purchasing behavior. [3]
- 82% of high performers say B2B and B2C tactics are now overlapping. [4]
- This is compared to 67% of underperformers. [4]
- Plus, overperformers dedicate 18% of their budget to ABM, compared to 14% for underperformers. [4]
- 94.2% of respondents now have an active ABM programme (up from 77% in 2019). [4]
- In 2019, 23% of respondents to a Terminus survey had no active ABM program. [4]
- In 2020 that number had gone down to 5.8%. [4]
- Mature ABM programmes are now accounting for 79% of all sales opportunities. [4]
- 57% of professionals say their companies target 1,000 accounts or under with ABM. [4]
- Organizations with a strong Ideal Customer Profile — which is similar to a buyer persona — achieve 68% higher account win rates. [4]
- More than twothirds (69%). [4]
- 70% of companies that started account based initiatives in the first six months of 2019 have dedicated ABM leaders. [4]
- 42% of companies that missed their account based objectives don’t have dedicated leadership. [4]
- Marketers strongly agree that personalised content (56%) and advanced data management (43%). [4]
- A 70% increase in the number of opportunities created via ABM. [4]
- 48% of Marketers’ Budgets Were Decreased in 2020. [4]
- 40% of CMOs said that their budgets were cut due to COVID. [4]
- ABM delivers a 50% reduction in sales time wasted on unproductive prospecting. [4]
- 74% of business buyers conduct more than half their research online, yet 89.5% of purchases are still completed by a salesperson. [4]
- MarketingProfs report a 208% increase in revenue witnessed by companies using ABM. [4]
- 60% of companies report at least a 10% increase in revenue in year one of their ABM programme. [4]
- A 171% increase in average annual contract value has been reported after implementing Account. [4]
- Mature ABM Programs Drove an Average of 73% Of Their Companies’ Total Revenue. [4]
- When ABM has been in use for at least a year, 60% of users reported a revenue increase of at least 10% & 19% reported a revenue impact of 30% or greater. [4]
- 82 percent of respondents are looking at new business generation while only 42 percent are looking at lead generation. [4]
- In 2021, we will likely see a smaller percentage of mature programs, but a much more significant amount of programs overall. [4]
- According to a 2018 Forrester survey, B2B buyer appetite for digital ordering tools is increasing. [10]
- More than 70% of B2B buyers find buying from a website more convenient than buying from a sales representative. [10]
- Data shows that 80% of B2B buyers don’t plan to go back to in person sales even after the pandemic. [10]
- One client, for instance, identified three verticals that made up 80% of its customer installed base. [5]
- For example, bestinclass accountbased programs yield a 75% increase in ACV and a 150% increase in LTV via account. [5]
- Then, fill gaps in the data by acquiring or appending records until 100% of the target accounts and at least 70% to 80% of buyer personas are represented in the database. [5]
- Given constant changes in business and personal information, target account list accuracy declines at a rate of 20% or more each year. [5]
- Set an objective to maintain 100% coverage of the target accounts and 70% to 80% coverage of key stakeholder contacts. [5]
- For example, if 40% of accounts lack contacts that match buyer personas, this gap in the data will need to be closed or significantly narrowed. [5]
- The result was an 85% decrease in CPA and 18X conversion rate improvement. [11]
- One third of the most viewed Instagram Stories are from businesses 50% of businesses on Instagram worldwide created at least one story during a typical month. [7]
- Marketing leaders also report that 78% of them struggle to scale personalization, partly due to a lack of key competencies in the organization. [8]
- Folloze 67% of retailers state gathering, integrating, and synthesizing data needed for personalization as the greatest challenge. [8]
- ─ McKinsey Consumer brands risk losing 38% of their customers to poor personalization that feels “creepy”, meaning the message is too personal. [8]
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Reference
- marketo – https://www.marketo.com/account-based-marketing/.
- forbes – https://www.forbes.com/sites/blakemorgan/2020/02/18/50-stats-showing-the-power-of-personalization/.
- hootsuite – https://blog.hootsuite.com/instagram-statistics/.
- marketinginsidergroup – https://marketinginsidergroup.com/marketing-strategy/building-blocks-of-personalization-in-account-based-marketing/.
- martechalliance – https://www.martechalliance.com/stories/account-based-marketing-stats-and-trends-for-2021.
- gartner – https://www.gartner.com/en/articles/the-account-based-everything-framework.
- adobe – https://www.adobe.com/privacy/opt-out.html.
- embedsocial – https://embedsocial.com/blog/instagram-stories-analytics/.
- markettailor – https://www.markettailor.io/blog/45-stats-on-why-personalization-is-important-in-digital-marketing.
- sweor – https://www.sweor.com/firstimpressions.
- optimizely – https://www.optimizely.com/insights/blog/10-benefits-of-b2b-ecommerce/.
- google – https://marketingplatform.google.com/about/analytics/.
How Useful is Account Based Web and Content Experiences
Account-based marketing (ABM) has long been recognized as an effective way to target and engage key accounts by creating personalized experiences tailored to their specific needs and interests. By using data-driven insights, businesses can deliver highly relevant and targeted content to their most valuable accounts, thereby increasing the chances of conversion and long-term loyalty.
In the context of web and content experiences, ABM takes personalization to a whole new level. Instead of creating generic content for a broad audience, businesses can now tailor their web and content experiences to individual accounts, delivering a more personalized and engaging experience that resonates with their unique preferences and pain points.
One of the key benefits of account-based web and content experiences is the ability to deepen relationships with key accounts. By delivering content that is tailored to their specific needs, businesses can demonstrate a deep understanding of their challenges and aspirations, which in turn can build trust and credibility.
Moreover, by providing relevant and valuable content to key accounts, businesses can position themselves as thought leaders in their industry, further strengthening their brand reputation and influencing purchase decisions.
Another advantage of account-based web and content experiences is the ability to drive more targeted traffic to the website. By creating content that is specifically tailored to the needs and interests of key accounts, businesses can attract high-quality leads that are more likely to convert into customers.
Furthermore, personalized web and content experiences can also help businesses improve their conversion rates. By delivering content that speaks directly to the needs and pain points of key accounts, businesses can increase engagement and drive action, whether it’s signing up for a webinar, downloading a whitepaper, or making a purchase.
In conclusion, account-based web and content experiences are a powerful tool that businesses can leverage to drive engagement, build relationships, and ultimately drive revenue. By creating personalized experiences for key accounts, businesses can deepen their relationships, demonstrate thought leadership, drive targeted traffic, and improve conversion rates.
As businesses continue to invest in digital marketing strategies, the importance of personalization cannot be overstated. Account-based web and content experiences offer a compelling way for businesses to connect with their most valuable accounts and drive meaningful results.
In Conclusion
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