Video Hosting Statistics 2023 - Everything You Need to Know


Are you looking to add Video Hosting to your arsenal of tools? Maybe for your business or personal use only, whatever it is – it’s always a good idea to know more about the most important Video Hosting statistics of 2023.

My team and I scanned the entire web and collected all the most useful Video Hosting stats on this page. You don’t need to check any other resource on the web for any Video Hosting statistics. All are here only 🙂

How much of an impact will Video Hosting have on your day-to-day? or the day-to-day of your business? Should you invest in Video Hosting? We will answer all your Video Hosting related questions here.

Please read the page carefully and don’t miss any word. 🙂

Best Video Hosting Statistics

☰ Use “CTRL+F” to quickly find statistics. There are total 603 Video Hosting Statistics on this page 🙂

Video Hosting Usage Statistics

  • Most of the percentage data around usage, spend, and consumer opinion are in the 80s and 90s — where they’ve held, consistently, for a number of years. [0]

Video Hosting Market Statistics

  • 86% of businesses use video as a marketing tool — up from 63% over the last three years. [1]
  • 87% of video marketers are satisfied with the ROI of their video marketing efforts on social media whereas 93% of marketers who use video say that it’s an important part of their marketing strategy . [1]
  • Video marketers get 66% more qualified leads per year. [1]
  • 17% of companies use live video as a part of their social marketing strategy . [1]
  • YouTube [88%] is the most popular platform among marketers for sharing videos, followed by Facebook [76%], LinkedIn [66%], and Instagram [65%] . [1]
  • 50% of marketers creating online video content for YouTube . [1]
  • 38% of marketers post video content on LinkedIn and. [1]
  • 12% of marketers use Snapchat as a channel and 50% claim success from using this platform . [1]
  • 54% of people want to see more video content from marketers . [1]
  • 63% of social media marketers believe that live video will become more important in the coming year . [1]
  • 89% of video marketers say video gives them a good ROI,. [1]
  • 83% of video marketers say video helps them with , and 87% of video marketers say video has lead generation 8. [1]
  • 80% of video marketers say video has directly helped increase sales and 95% of video marketers plan to increase or maintain video spend in 2020 . [1]
  • 71% of B2B marketers and 66% of B2C marketers use video marketing. [1]
  • (Wyzowl 12. 80% of marketers create videos that are 3 minutes or less. [1]
  • On average, marketers increase digital video budgets by 25% year on year . [1]
  • 41% of video marketers use webinar a channel – 83% claim success and 37% plan to keep using it as a part of their marketing strategy . [1]
  • 74% of video marketers claim success with using 360 degree videos . [1]
  • 66% of marketers planned to use video as a part of their marketing strategy in 2020. [1]
  • Video marketers get 66% more qualified leads per year . [1]
  • 48% of marketers who used video in their strategy for the first time said they started because they found it easier to convince others of its value through video. [1]
  • 18% of marketers that started using video as a part of their marketing strategy in 2019 did so because they felt clearer about the ROI on video. [1]
  • The percentage of marketers who say video is an important part of their strategy increased from 82% in 2017, 85% in 2018, and 91% in 2019 to 92% in 2020. [1]
  • The most common videos created by marketers are explainer videos [72%], presentation videos [49%], testimonial videos [48%], sales video [42%], and video ads [42%]. [1]
  • 46% of marketers who started using video in their marketing strategy did so because they believe that video is becoming more affordable and 46% of them also believe that it is easier to create videos in. [1]
  • 43% of marketers say that video marketing has reduced the number of support calls they received, an increase since 2015 at 30% . [1]
  • 13% of marketers who don’t use video as a part of their strategy is because they lack the time, 20% marketers say it is too expensive, and 17% marketers don’t know where to start. [1]
  • 93% of marketers who use video said that it is an important part of their strategy which is an increase from 92% in 2o2o and 91% in 2019. [1]
  • 91% of marketers feel that the pandemic has made video important for businesses and brands. [1]
  • 60% of video marketers say that they expect their 2023 to be affected. [1]
  • 70% of these video marketers say that they are expecting an increase in their budget whereas 30% say that it will be cut short . [1]
  • 96% of video marketers plan to maintain or increase their spends on video in 2023. [1]
  • 69% of marketers who haven’t used video as a part of their content strategy plan to incorporate it in 2023 . [1]
  • This time around, our survey was taken by a sample of 582 unique respondents (only around 7% of whom were Wyzowl customers). [0]
  • 86% of businesses use video as a marketing tool, holding steady from last year. [0]
  • Also, 92% of marketers who use video say that it’s an important part of their marketing strategy. [0]
  • Perhaps most strikingly, 87% of video marketers reported that video gives them a positive ROI — a world away from the lowly 33% who felt that way in 2015. [0]
  • 86% of video marketers say video has been effective for generating leads, up another 2% from 2021 and up 5% since 2019. [0]
  • 81% of marketers feel that video has a direct, positive impact on sales. [0]
  • 94% of marketers agree that videos have helped increase user understanding of their product or service. [0]
  • On measuring success, most marketers (62%). [0]
  • While only 27% of video marketers consider sales as a measurement of success, 81% report that video marketing has improved their company’s bottom line — meaning that videos will have a positive impact even if the focus remains on other metrics. [0]
  • Well, 64% of marketers say the pandemic has affected their video marketing plans for 2021 and 2023. [0]
  • In last year’s survey we asked marketers whether they expected their 2021 video marketing budget to be affected, and 63% said they thought it would be. [0]
  • More than 99% of current video marketers told us they’ll continue using video in 2021, and two thirds plan to increase or maintain their spend. [0]
  • Unsurprisingly, YouTube is the most widelyused platform among video marketers — used by 88%, with a considerable gap to the next widely. [0]
  • As well as being the most common ‘goal’ of a marketing video, an overwhelming majority of people (96%). [0]
  • 51% of marketing professionals worldwide name video as the type of content with the best ROI. [2]
  • 87% of online marketers use video content. [2]
  • Themostpopularvideotypesmadebymarketersin2021includeexplainervideos,presentationvideos(49%),testimonialvideos(48%),andsalesvideosandvideoads(42%each). [2]
  • Twitter video marketing statistics 82% of Twitter users watch video content on Twitter of Twitter video views happen on a mobile device. [2]
  • More video marketing statistics 59% of executives agree that if both text and video are available on the same topic, they are more likely to choose video. [2]
  • Almost 90% of online marketing professionals use video in their marketing campaigns. [3]
  • Almost 25% of digital marketers have previously used an interactive video. [3]
  • Nearly 75% of B2B marketers believe that video has a positive impact on their ROI. [3]
  • According to 51% of digital marketers, video content has the highest ROI of all marketing channels. [3]
  • Video marketing can lead to an average brand awareness increase of 54%. [3]
  • Video marketing can grow revenue by almost 50% faster than marketing without video content. [3]
  • The revenue of marketers who use video grows 49% faster, compared to the ones who don’t. [4]
  • Video is part of the marketing strategies of 81% of businesses. [4]
  • It’s clear that businesses are starting to catch on, with 81% of businesses using video for content marketing. [4]
  • When we compare this percentage to last year’s video marketing statistics, that’s a 63% relative increase. [4]
  • Video marketers and ROI 89% are satisfied by their strategies. [4]
  • An impressive 89% of those who utilize video in their marketing strategies say that video gives them a good ROI. [4]
  • Video marketing statistics indicate at least 93% of businesses have seen such results for themselves. [4]
  • 93% of sellers, marketers and customer experience reps report that video converts the same or better than any other content form. [5]
  • 76% of sales professionals believe that accessing video viewing data to help qualify leads, engage prospects, and influence deals are important, compared to 67% of marketers. [5]
  • 92% of marketers who use video say that it’s an important part of their marketing strategy. [5]
  • According to 88% of marketers, video marketing provides them with positive ROI. [5]
  • 86% of businesses use video as a marketing tool. [5]
  • A huge proportion of marketers (92%). [5]
  • 79% of non video marketers say they expect to start using video as a marketing tool in 2023 (10% more than last year.). [5]
  • 65% of marketers and nearly 90% of sales professionals report the importance of accessing video viewing data to qualify leads, engage prospects, or influence deals. [5]
  • 60% say leads/clicks are the main determining factor of video marketing success. [5]
  • 87% of marketers say video has helped them increase traffic. [5]
  • 64% of B2B marketers increased their use of audio or visual content in 2019 over their previous commitment. [5]
  • More than 99% of current video marketers will continue using video in 2021, and 96% plan to increase or maintain their spending. [5]
  • 57% of marketers now use live video within their strategies. [5]
  • Usage held steady at 62% from last year (after a rise from 46% in 2019). [5]
  • Over a third (34%). [5]
  • 91% of webinar marketers say webinars have been a success, making it the most effective video marketing channel. [5]
  • 91% of marketers are satisfied with the ROI of video marketing on social media. [5]
  • 54% of marketers say that video is the most valuable content type for achieving social media marketing goals. [5]
  • 77% of marketers have posted a video on IGTV. [5]
  • 68% of video marketers plan to include LinkedIn in their 2023 video marketing strategy (+5% from last year). [5]
  • For the eighth consecutive year, YouTube remains the most widely used platform for video marketers – with 86% of video marketers having used it this year. [5]
  • 33% of video marketers plan to include TikTok in their 2023 video marketing strategy. [5]
  • In the meantime, here’s what we found to be relevant going into 2023 76% of marketing teams surveyed invested in video production in the last three years. [6]
  • 98% of marketers believe that video will play an important role in marketing over the coming years. [6]
  • 81% of marketers plan to include video content in their marketing strategy over the next several years. [6]
  • 70% of respondents currently share between one and four videos per month across marketing channels. [6]
  • 84% of marketers say video has helped them generate leads. [6]
  • 85% of marketers say that video is an effective way to get attention online. [6]
  • 86% of marketers say video has helped them increase traffic to their website. [6]
  • 83% of marketers say video has increased dwell time on their website. [6]
  • 94% of video marketers say video has helped increase user understanding of their product or service. [6]
  • 78% of marketers say video has directly helped to increase sales. [6]
  • 43% of video marketers say video has reduced the number of support calls they’ve received. [6]
  • ( 77% of marketers have posted a video on IGTV. [6]
  • 99% of marketers claim they will continue to use video in their approach. [6]
  • 88% of marketers are committed to devoting more dollars to video campaigns in the future. [6]
  • 86% of businesses now use video as a marketing tool. [6]
  • 46% of marketers are using live video as a social media tactic. [6]
  • 94% of video marketers consider video an important part of their marketing strategy. [6]
  • 96% of marketers have placed ad spend on video. [6]
  • 16% of marketers who don’t currently use video say it’s because they lack the time. [6]
  • 17% of marketers who don’t currently use video say it’s because it’s too expensive. [6]
  • 17% of marketers who don’t currently use video say it’s because they don’t know where to start. [6]
  • 84% of marketers rank video creation skills important when hiring for a new marketing position. [6]
  • YouTube Ad Statistics YouTube is used by 55% of marketers 84% of viewers bought from a brand after seeing it on YouTube As of 2020, YouTube was the fifth most used social media platform for marketers after Facebook, Instagram, LinkedIn, and Twitter. [7]
  • Display ads are the most effective YouTube ad marketing strategy for 10% of marketers. [7]
  • 29% of marketers find that pre roll skippable YouTube video ads are considered the most effective advertising form on YouTube. [7]
  • However, the platform is quite popular among digital marketers as 55% of marketers use YouTube. [7]
  • About 80% of marketing professionals say that video content is becoming more important in the business world. [8]
  • 35% percent of marketers use live video. [8]
  • Animoto’s Social Video Forecast suggests that 76.5% of marketers and small business owners are seeing results with video marketing. [8]
  • 79% of marketers say live video facilitates a more authentic interaction with an audience. [8]
  • 61% of marketers say a benefit of live streaming video is that it creates content that can be viewed or repurposed later. [8]
  • 60% of marketers say a benefit of live video is getting real. [8]
  • The video streaming market is predicted to be worth $247 billion by 2027. [8]
  • 70% of marketers say that video produces more conversions than any other content. [8]
  • Subscription based video on demand revenue is predicted to grow by 10.7% each year to yield a market volume of $85,735 million by 2025. [8]
  • A mere 3% of marketers currently use the live streaming function on LinkedIn. [8]
  • About 17% of digital marketers incorporate Instagram Live in their content strategies. [8]
  • Less than 10% of marketers incorporate YouTube Live in their marketing strategies. [8]
  • Given this, it’s no surprise that 79% of marketers see LinkedIn as a very good source of leads, with 43% of marketers saying they have sourced at least one customer from LinkedIn. [9]
  • That number increases for B2B marketers, who report that 80% of their social media leads come from LinkedIn, with 40% seeing LinkedIn as their most effective channel for driving high quality leads. [9]
  • So, it is no surprise that 98% of content marketers use LinkedIn for content marketing, especially for B2B marketing and lead generation. [9]
  • In fact, LinkedIn Video was named one of the most effective platforms for video marketing, though only 28% of marketers agree. [9]
  • In their 2020 report, Wyzowl found 89% of video marketers say video gives them a good ROI. [10]
  • 83% of video marketers say video helps them withlead generation. [10]
  • 87% of video marketers say video hasincreased trafficto their website. [10]
  • 80% of video marketers say video has directly helped increase sales. [10]
  • 95% of video marketers plan to increase or maintain video spend in 2020. [10]
  • Social Video Forecast also suggests that 91% of marketers are satisfied with the ROI of video marketing on social media. [10]
  • Tiger Fitness says video marketing helped them achieve a 60% returning customer rate, which is three times the norm for their industry. [10]
  • Wyzowl says 85% of businesses use video as a marketing tool. [10]
  • According to Animoto, that number is even higher with 96% of marketers having placed ad spend on video. [10]
  • Both its B2B and B2C research for 2020 show that 71% of B2B marketers use video marketing. [10]
  • 66% of B2C marketers use video marketing. [10]
  • Research conducted by BreadNBeyond shows that 81% of businesses use video in their marketing strategy. [10]
  • And Social Media Examiner’s Social Media Marketing Industry Report shows that 57% of marketers used live video in 2019!. [10]
  • According to Social Media Examiner, 80% of marketers are creating videos that are 3 minutes or less. [10]
  • According to IAB, ad spend in digital video continues to increase with marketers increasing the digital video budgets by 25% year over year. [10]

Video Hosting Software Statistics

  • 78% of people say they’ve been convinced to purchase an app or piece of software because of a video. [0]
  • 64% of B2B tech buyers expect to spend more on web conferencing software in 2021. [5]

Video Hosting Adoption Statistics

  • For the third consecutive year, TikTok adoption increased by 10%, this year reaching 30% (compared to 10% in 2019, and 20% in 2020.). [5]

Video Hosting Latest Statistics

  • According to the latest YouTube statistics, the video sharing platform has 2.3 billion users worldwide as of 2021. [11]
  • 79 percent of internet users say they have a YouTube account. [11]
  • According to a survey, two thirds of the videos posted by popular YouTube channels are in other languages. [11]
  • Of the rest, just 28 percent are in English, while the remaining five percent are in English and other languages. [11]
  • Another interesting fact is that searches related to the term “how to” are growing 70 percent year over year , according to searchengineland.com. [11]
  • Statistics show that 62 percent of businesses use YouTube as a channel to post video content. [11]
  • However, just nine percent of all small businesses in the US use YouTube. [11]
  • 90 percent of people say they discover new brands or products on YouTube. [11]
  • That puts YouTube way ahead of its closest competitor, Facebook, which just 60 percent of US digital video viewers use. [11]
  • This is followed by Instagram at 35 percent and Twitter and Snapchat at 21 percent and 18 percent respectively. [11]
  • Comparatively, the most popular news channel for digital video consumption, CNN, is watched only by 17 percent of US digital content viewers. [11]
  • 79 percent of Internet users have their own YouTube account. [11]
  • 62 percent of businesses use YouTube as a channel to post video content. [11]
  • More than 70 percent of YouTube watch time comes from mobile devices. [11]
  • 90 percent of people say they discover new brands or products on YouTube. [11]
  • 90 percent of US digital video viewers use YouTube, the most popular channel for digital video consumption. [11]
  • In 2020, 96% of consumers increased their online video consumption, and 9 out of 10 viewers said that they wanted to see more videos from brands and businesses. [1]
  • In fact, as of 2023, an average person is predicted to spend 100 minutes per day watching online videos. [1]
  • By 2023, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017. [1]
  • As of 2020, 83.3% of internet users in the US accessed digital video content . [1]
  • 78% of people watch online videos every week, and 55% view online videos every day. [1]
  • In fact, that 54% of consumers want to see more video content this year . [1]
  • Studies show that 54% of consumers want to see more video content from a brand or business they support . [1]
  • 72% of customers said they would rather learn about a product or service by way of video. [1]
  • In fact, 84% of people say they’ve been convinced to buy a product or service by watching a brand’s video. [1]
  • Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in the text. [1]
  • Marketers who use video grow revenue 49% faster than non. [1]
  • (WordStream 9. 59% of executives agree that if both text and video are available on the same topic, they are more likely to choose video. [1]
  • In fact,92% of mobile video consumers share videos with others. [1]
  • Including a video on your landing page can boost your conversion rate by up to 80% . [1]
  • By 2023, 82% of the global internet traffic will come from streaming videos and downloads . [1]
  • 85% of the internet audience in the US watches videos online. [1]
  • Users spend 88% more time browsing on websites that have videos . [1]
  • Men spend 40% more time consuming online video content as compared to women . [1]
  • More than 75% of all videos are played on mobile devices . [1]
  • 75% of viewers prefer watching a video horizontally as compared to 25% who prefer watching it vertically. [1]
  • 87% of business related videos are still viewed on a desktop . [1]
  • 52% of viewers watch a video all the way through and only 25% finish watching a video if it’s 20 minutes or more. [1]
  • 92% of consumers watch videos with the sound off and 50% rely on captions making it imperative that you create videos that are optimized for silent viewing. [1]
  • The completion rate of interactive videos are 90% . [1]
  • Personalized videos are 35% more likely to retain viewers as compared to non personalized videos . [1]
  • 65% of viewers skip online video ads . [1]
  • Videos that are lesser than 90 seconds long have a 50% retention rate . [1]
  • Globally, half of all the videos that were produced last year (56%) were less than 2 minutes long . [1]
  • Only the top 5% of video retain 77% of viewers on average till the last second. [1]
  • Video posts on social media get 48% more views . [1]
  • 73% of people want to see “entertaining” videos on social media . [1]
  • 16% of social video viewers use vlogs to research products . [1]
  • 65% of viewers say that YouTube is their favourite channel for consuming video content . [1]
  • 62% of universal searches on Google include a video and 8 out of 10 of those video results come from YouTube . [1]
  • Daily live streams on YouTube grew by 45% in total in 2020. [1]
  • Globally, 40% of shoppers said that they purchased products that they had discovered on YouTube . [1]
  • In the year 2020, 15% of all content on Facebook was video content . [1]
  • Accounts with over 100,000 followers on Facebook have 71% of video content . [1]
  • Only 12% of video posts on Facebook are live streams. [1]
  • 49% of consumers engage with branded video content on Facebook – double than any other social platform . [1]
  • 85% of videos on Facebook are watched without sound . [1]
  • 80% of videos on LinkedIn are viewed with the sound off – which is why 70% of videos are designed for silent viewing are more likely to be watched till completion. [1]
  • 75% of them said it was successful. [1]
  • Instagram has seen an 80% increase in users spending time watching video on the platform since June 2017 . [1]
  • 60% of Instagram videos on Stories are watched with the sound on . [1]
  • Using stickers on Instagram Stories can increase viewership by 83% . [1]
  • 30% of Instagram users say that they have bought a product after discovering it on Instagram. [1]
  • 90% of Twitter video views come from mobile devices and 45% of Twitter users want to see more celebrity videos . [1]
  • Promoted tweets with videos save more than 50% on costper. [1]
  • Video Website Cards on Twitter videos give a 2x higher clickthrough rate as compared to standard video ads and boosts user retention by more than 60% . [1]
  • 68% of people use TikTok to watch someone else’s video and 55% of people upload their own video. [1]
  • Of them, 66% report having been successful . [1]
  • 64% of consumers purchase a product after watching social videos created by brands . [1]
  • 80% of users can recall a video ad they viewed in the past 30 days. [1]
  • 45% of consumers want to see more live videos from brands on their social media. [1]
  • Emails with the word ‘video’ in the subject are opened 7% more than emails without . [1]
  • 43% of businesses plan on using interactive video in the coming year. [1]
  • 14% of businesses have used 360 degree videos . [1]
  • 55% of consumers watch videos before making purchase decisions. [1]
  • (Wyzowl 30. 96% of people have watched an explainer video to better understand or learn about a product or service. [1]
  • 84% of people say that watching online videos of brands has convinced them to buy a product or service. [1]
  • 86% of people say they want to see more video content by brands in 2020. [1]
  • Of these, 36% prefer more educational and explainer videos. [1]
  • 35% of businesses are using intermediate or advanced analytics to track the performance of their videos . [1]
  • Sales teams that use videos in their emails get a 16% higher open rate and a 26% increase in replies . [1]
  • Saas companies that had a video in their proposal got a 41% higher closing rate . [1]
  • Companies that use advanced analytics to measure the performance of their videos are more likely to increase their video budgets this year . [1]
  • Event service companies whose proposals had a video also had a 103% higher closed rate . [1]
  • Businesses and organizations that create more than 51 videos in a year grew from 13% in 2019 to 46% in 2020 . [1]
  • Small and medium sized organizations (57% each) both rely majorly on internal resources when it comes to creating video content . [1]
  • Emails with videos in them improve the clickthrough. [1]
  • 96% of consumers say that the pandemic has increased the amount of video content they have consumed online . [1]
  • However, only 86% of businesses actually leverage video content for their brand. [1]
  • In fact, the number of video content hours uploaded every 60 seconds grew by around 40 percent between 2014 and 2020. [12]
  • Online video is one of the most popular digital activities worldwide, with 27 percent of internet users worldwide watching more than 10 hours of online videos on a weekly basis in 2020. [12]
  • In 2020, it is estimated that YouTube counted more than 2.1 billion users worldwide, resulting in more than one billion hours of video being watched every day. [12]
  • Available to download in PNG, PDF, XLS format 33% off until Jun 30th. [12]
  • Views or plays were a close second (61%). [0]
  • Unfortunately, 2021 was not the end of the pandemic – and it looks like COVID is likely to continue to make its impact felt in 2023. [0]
  • This year’s number – still high, at 50% represents a considerable fall. [0]
  • What’s more, from the people who told us they don’t currently use video, 79% told us they expect to start in 2023. [0]
  • (This is 10% higher than last year’s figure of 69% and 20% higher than the year before that.). [0]
  • A 2018 survey found that 45 percent of respondents stated that they have shared an opinion piece they agreed with on social media. [13]
  • when they watch it in a video compared to 10% when reading it in text. [2]
  • Consumers who end up on an ecommerce site through a user generated video are 184% more likely to purchase, and spend 45% more. [2]
  • Marketers who use video grow revenue 49% faster than non. [2]
  • of ad time on YouTube mobile gets viewer attention, compared to 45% of TV ad time. [2]
  • The average engagement rate for Facebook video posts is (compared to the 0.15% overall engagement rate). [2]
  • Only 25% of businesses use Facebook Live weekly. [2]
  • Video drives a 157% increase in organic traffic Videos up to 2 minutes long get the most engagement. [2]
  • 85% of Facebook videos are watched without sound Video on a landing page can increase conversions by 80% or more. [2]
  • The average CVR for websites using video is 4.8%, compared to 2.9% for those that don’t use video. [2]
  • Having a video on a landing page makes it 53% more likely to show up on page 1 of the SERP. [2]
  • Using the word “video” in the subject line increases open rates by , CTR by 65%, and cuts the number of unsubscribes by 26%. [2]
  • 54% of YouTube users are male. [14]
  • For YouTube users over 18 years old, 46.1% identify as female and 53.9% identify as male. [14]
  • This is a bit of a shift from just a couple of years ago . [14]
  • In the U.S., 62% of users access YouTube daily even visit several times per day , according to Statista. [14]
  • Meanwhile, 92% of American users claimed to use the platform weekly and 98% say they access the site monthly. [14]
  • Alexa 99% of YouTube users also are on other social media platforms Less than 1% of YouTube users aged 16 64 are unique to the platform. [14]
  • Statista 81% of internet users have used YouTube. [14]
  • 80% of U.S. parents of children 11 and under say their kids watch YouTube. [14]
  • And 53% of those parents say their child watches videos on YouTube at least once a day. [14]
  • How to videos, tutorial videos and educational videos are particularly popular with Gen Z; in fact, 53.5% of female Gen Z internet users and 52.2% of male Gen Z internet users have watched a video in this genre this week. [14]
  • 30% of internet users report watching at least one video live stream weekly Social media live streaming is dynamic, authentic and engaging, and internet audiences can’t get enough of it. [14]
  • YouTube ads have the potential to reach 2.56 billion users YouTube has an incredible potential reach of over 2 billion that’s 32% of the total population, and 51% of the total internet users out there. [14]
  • When sorting YouTube’s advertising audience by age group and gender, males aged 25 to 34 that Millennial sweet spot are the platform’s biggest demographic, at 11.6%. [14]
  • That’s up 46% from the year before. [14]
  • Typically, a packet loss of 2% or less is recommended. [15]
  • Marketers can see 66% more solid leads every year when they use video. [3]
  • A video thumbnail can improve subscriber engagement by almost 41% when it’s included in an email. [3]
  • The word “video” in an email subject line can increase open rates by 6%.SuperOffice). [3]
  • People view more than 50% of their videos on mobile devices. [3]
  • Video can increase open rates by 19% and click rates by 65% while reducing unsubscribe rates by 26%.Campaign Monitor). [3]
  • An annoying voiceover can cause up to 75% of consumers to leave a purchase behind. [3]
  • Over 90% of people who watch videos on their smartphones share them with their network. [3]
  • Product videos in ecommerce stores can increase purchases by up to 144%.Backlinko). [3]
  • Video content in emails can improve click through rates by up to 300%. [3]
  • Adding video content to emails can potentially reduce opt. [3]
  • Video content on a landing page can improve conversion rates by more than 80%. [3]
  • Video length is critical 33% of customers will stop watching after 30 seconds, 45% of them by one minute, and 60% of them by two minutes. [3]
  • Over 50% of people prefer to watch content online as opposed to TV.SmallBizGenius). [3]
  • Click through rates on the initial email in a campaign can increase by 96% if it contains a video. [3]
  • Almost 100% of businesses believe that informational videos help increase customer understanding of new products or services. [3]
  • Before taking a trip to a store, almost 50% of online shoppers look for videos about products and services they might be looking for. [3]
  • Customers can retain up to 95% of the content in a video, but only 10% of it when reading it. [3]
  • Video is the number 1 source of information for 66% of people Over 500 million people watch Facebook videos every day More than 75% of all video views come from mobile devices. [4]
  • 93% of businesses gain new customers as a result of branded video content. [4]
  • 66% of people opt to skip online video ads. [4]
  • 64% of all internet users in Saudi Arabia watch online videos every day. [4]
  • A staggering 64% of internet users in Saudi Arabia watch online videos every day. [4]
  • That’s only true for about 50% of US internet users. [4]
  • A good 83% of all say that they use video as a lead generation tool, while 87% have seen an increase in web traffic thanks to video. [4]
  • Finally, 95% say they plan to spend more money on video content in 2020. [4]
  • 75% of Instagram users take action after viewing a video ad. [4]
  • After viewing a video ad on Instagram, 75% of all users take further action. [4]
  • In turn, 72% of those actually buy the product from the video. [4]
  • 82% of Twitter users mainly watch video content on the platform. [4]
  • Surprising social media video statistics show that 82% of Twitter users mainly use the platform to watch videos. [4]
  • These are mostly mobile users as well, since 90% of all video views on Twitter happen via mobile phones. [4]
  • Pinterest users are 2.6x more likely to purchase after viewing videos. [4]
  • Video watchers are 2.6x more likely to go ahead with a purchase after watching relevant video content. [4]
  • If that isn’t enough, this number was projected to grow at 20.4% CAGR from 2020 to 2027. [4]
  • According to video advertising statistics, the company saw worldwide video advertising revenue of $5.77 billion this year alone. [4]
  • More than 75% of video viewing happens on mobile. [4]
  • More than 75% of all video views are now coming from mobile devices. [4]
  • According to the mobile video stats for 2019, 92% of people who watch videos on their mobile phone go on to share the content with other users. [4]
  • 84% of ads are skipped by mobile video viewers. [4]
  • Bad news for advertisers 84% of mobile users opt to skip video ads. [4]
  • When compared to the overall 66% of people who skip online video ads, this is significant. [4]
  • It’s not all bad news though brand recall is 22% higher on mobile videos, even by those who skip. [4]
  • Listen up people who watch your video ad on their mobile phone have a 22% higher recall rate. [4]
  • 66% of people choose video to learn more about a product or service. [4]
  • Video engagement stats indicate that when people are looking for information about a specific product or service, 66% of all first turn to videos. [4]
  • 18% of all choose articles, 4% prefer infographics, 3% refer to the manual, 3% attend webinars, and 2% request a sales call or a demo. [4]
  • Data from 2019 indicates that people spend an average of 6 hours and 48 minutes per week watching online videos, which is a 59% increase from the average time spent watching online videos in 2016. [4]
  • 86% of people want more videos from brands. [4]
  • A whopping 86% of people want brands to produce more videos. [4]
  • Of this 86%, educational videos are desired by 36% of users. [4]
  • 71% of sales pros agree that video email outperforms text. [5]
  • The use of video in sales and customer conversations was reported by 59% of teams, outranking the distribution of business video on YouTube for the first time ever. [5]
  • People are 13% more likely to remember details from video emails over text emails. [5]
  • Nearly 90% of sales professionals report the importance of accessing video viewing data to qualify leads, engage prospects, or influence deals. [5]
  • Using video for sales outreach has increased response rates for more than 70% of sales reps. [5]
  • 58% of viewers watch a business related video all the way through if it’s less than 60 seconds. [5]
  • Of the sellers who use custom recorded videos, 70% say that video emails produce more opens, clicks, and responses than text emails. [5]
  • 46% of people remember details from a text email, but 59% of people remember details from a video within an email. [5]
  • Many financial services professionals feel like they have gotten to know clients or customers (66%), vendors and partners (50%), and leadership (42%). [5]
  • Globally, 61% of buyers say they can get as much value from meeting suppliers over video conference as they can from in. [5]
  • Close rates have increased for over 50% of sales pros who leverage video as part of their deal cycle. [5]
  • The average product demo synchronous video call lasts 29 minutes and takes 79% of the meeting. [5]
  • Deals that are closed/won used video 18.5% more than deals that are closed/lost. [5]
  • Deals that are closed/won used screen sharing 26.3% more often than deals that are closed/lost. [5]
  • The use of video in customer and sales conversations, as well as prospecting, increased by 93% since 2019. [5]
  • Adding a video to your proposal can increase close rates by up to 41%. [5]
  • Video drives 56% higher proposal engagement and helps close your deal 26% faster. [5]
  • Nearly 80% of sales teams recognize the importance of integrating their video creation and sharing tools with sales engagement technology. [5]
  • 41% of sales teams plan to invest in user generated sales videos in 2023. [5]
  • 96% of financial services professionals would give up a percentage of their salary to work from home permanently. [5]
  • 76% of sales leaders believe that remotesales interactionsare equally or more effective than traditional in person engagement in prospecting for new customers. [5]
  • 64% of those who transitioned to virtual sales this year met or exceeded revenue targets, compared to 50% of the leaders who did not make the transition. [5]
  • 63% of sales leaders say virtual meetings are equally or more effective than in. [5]
  • 30% of the underperforming sales organizations now have an FY21 business goal to enable their reps to sell remotely–for the long term. [5]
  • Usergenerated or user recorded video increased by 129% in 2020. [5]
  • Only 32% of sales pros report that a virtual sales process requires more meetings to close deals. [5]
  • 80% of respondents indicate their organization saved money by transitioning to a business model that relies on virtual meetings rather than in. [5]
  • Only 1% of financial services professionals report that their organization still relies mostly on in. [5]
  • 89% of financial services professionals say that sending video messages to their clients and prospects would be more impactful than text. [5]
  • 50% of financial services. [5]
  • 81% of financial service professionals indicate that access to technology for virtual selling is the number one must have for their work. [5]
  • 62% of sellers now interact with customers over digital channels and do not meet faceto. [5]
  • 65% of B2B companies across industry sectors now offer e commerce capabilities, defined as fully executing a sales transaction online. [5]
  • This is up from 53% in early 2021. [5]
  • About 61% of B2B sellers offer products/service via video conference over inperson selling, an increase from around 42% pre. [5]
  • 13% of B2B companies’ revenue is driven by video conferences. [5]
  • When you consider that only 33% said the same in 2015, it shows that consumer sentiment toward videos is much stronger now. [5]
  • 91% of organizations are maintaining or increasing video content production budgets. [5]
  • The percentage of companies that create more than 51 videos each year has increased by 261% over the past two years. [5]
  • Overall business video creation increased by 135% last year. [5]
  • 60% of all business videos created in 2020 were user generated or user recorded, while 40% were created or produced in more traditional ways. [5]
  • Approximately 75% of video content created by companies under 200 employees is usergenerated or user. [5]
  • Enterprise organizations are evenly split between internal (34%), external (36%), or a combination of both (30%). [5]
  • Small and Medium sized organizations (both at 57%). [5]
  • 42% mostly use live action videos, 33% primarily use animated videos and 16% mainly use screen recorded videos. [5]
  • On average, most people 40% spend $0 500 on a typical video, with the overwhelming majority 97% spending less than $10,000. [5]
  • Sign Up Free 59.9% indicated that a video being too long would strongly deter them from watching. [5]
  • They shared that 47% of value in a video is delivered in the first 3 seconds. [5]
  • The majority of videos (60%). [5]
  • Only 3% of business videos are 10 to 20 minutes long. [5]
  • Longer form video content grew 66% in 2020. [5]
  • Minutes watched increased 85% in 2020. [5]
  • The number of videos in the 30–60 minute category grew 140% compared to 2019. [5]
  • In 2019, the average global viewer spent six hours and 48 minutes per week watching videos, a 59% increase since 2016. [5]
  • 88% of people would like to see more video from brands. [5]
  • An increase of 3% from last year. [5]
  • The average viewer retention rate for videos across the board is 45%. [5]
  • 58% of viewers watch a business related video to the end if it’s under 60 seconds. [5]
  • Only 24% of viewers finish a video if it’s longer than 20 minutes. [5]
  • Editing longerform content like on demand webinars to under 20 minutes in length can increase viewer retention by 44%. [5]
  • 84% of consumers said watching a brand’s video convinced them to make a purchase or subscribe to a service. [5]
  • What is the Average Engagement for Different Lengths of Video Brands that use advanced video metrics are over 2x more likely to report satisfaction with video, compared to those who don’t use any measures of content effectiveness. [5]
  • 73% of companies report they are using some form of video analytics to track video content effectiveness. [5]
  • Those that use intermediate or advanced analytics typically offered by enterprise video platforms are much more likely to report the return they’re getting from video. [5]
  • 51.7% of global internet users aged 16 to 64 say that watching videos, TV shows and movies is their primary reason for using the internet. [5]
  • 72% percent of households with wireless internet now stream video on their connected TV screens. [5]
  • Between 2013 and 2018, video consumption online has increased at an average of 32% per year. [5]
  • Roughly 71% of Gen Z teens use mobile devices to watch videos, while 51% use mobile for social media surfing. [5]
  • People are 1.5 times more likely to turn to mobile phones to watch a video. [5]
  • People are 1.5x more likely to watch video daily on a smartphone than on a computer. [5]
  • A video thumbnail can improve subscriber engagement by almost 41% when it’s included in an email. [5]
  • Using the word “Video” in a subject line can increase open rates by 6%. [5]
  • Video content in emails can improve click through rates by up to 300%. [5]
  • Adding video content to emails can potentially reduce opt. [5]
  • Converting blogs into videos can provide you with a new source for driving traffic, as videos can boost your organic traffic by 157%. [5]
  • By 2023, video traffic will amount to 82% of all online consumer traffic, providing SEO experts with an opportunity to gain lots of traffic. [5]
  • 78% of businesses say they received more traffic after implementing videos in their content strategies. [5]
  • 69% of businesses got more leads with video content, while 54% boosted sales. [5]
  • When asked how they’d most like to learn about a product or service, 73% said they’d prefer to watch a short video. [5]
  • This compares to 11% who’d rather read a text based article, website or post, 4% who’d like to view an infographic, 3% who’d rather download an ebook or manual, 3% who’d rather attend a webinar or pitch, and 3% who’d like a sales call or demo. [5]
  • 70% of businesses say they are creating more videos now compared to the same time last year. [5]
  • In 2021, there was a 40.5% yearover year increase in the use of proposal videos. [5]
  • This is up from a 31% YOY increase in 2020. [5]
  • Video content is quickly growing in popularity — 46% of buyers prefer video outreach, especially in the absence of faceto. [5]
  • 53% of virtual event consumers said they plan to attend both virtual and inperson events in the future—even when it is safe to gather in. [5]
  • 25% of people watch webinars from their mobile device. [5]
  • While just over half of the events lost audience in the transition, 46% gained attendees as a result. [5]
  • 50% of attendees at virtual events in 2020 were neutral on their experience, more or less getting what they expected. [5]
  • 56% of webinar hosts said that they used both live and on. [5]
  • Instagram is the second most popular option, with 13% creating live videos on the platform. [5]
  • 93% of businesses landed a new customer because of a video on social media. [5]
  • Social media videos make up 68% of the most commonly created types of videos. [5]
  • There are over half a billion more people using social media worldwide than at the same time last year, indicating an almost 14% yearover. [5]
  • 93% of companie have acquired new cutomervia ocial media video. [5]
  • 64% of businesses said that in the last 12 months, a video on Facebook resulted in a new client. [5]
  • 26.4% of the platform’s user base is made up of millennials. [5]
  • That said, over one third (36%). [5]
  • Facebook video is the most popular type of video content on the platform (51% of users), slightly less than Facebook Live and Watch combined (57%). [5]
  • In a 2019 study, 46% of social media users watched videos on Facebook. [5]
  • WordStream, 2023) Usage of Instagram grew to 72% from 60% last year, with an effectiveness rating of 85% up from last year’s 82%. [5]
  • Over 80% of smartphone users watch video with their phone held vertically, so always design your content with this orientation in mind!. [5]
  • In a 2019 study, 51% of social media users watched videos on Instagram. [5]
  • 91% of users watch videos on Instagram weekly. [5]
  • Live streams have increased by 158% since February 2020. [5]
  • According to LinkedIn, video content generates 20 times more shares than other types of content on its platform. [5]
  • For brand awareness and consideration, LinkedIn says that a video under 30 seconds has a 200% lift in completion rates. [5]
  • More than 2 billion video views happen every day on Twitter, which is 67% yearover. [5]
  • Promoted Tweets with videos save more than 50% on costper. [5]
  • Snapchat had a big jump in perceived effectiveness increasing from 1% to 13% – a mind bending increase of 1200%. [5]
  • In a 2019 study, 50% of social media users watched videos on Snapchat. [5]
  • YouTube surpassed all other networks with 78% of those surveyed having watched a video on the network in the last 24 hours. [5]
  • There was also a 10% in the effectiveness rating of TikTok, which reached 77%. [5]
  • A 61% increase in mentions year over year during the first half of 2021, converted into new users, making it the first non Facebook app to reach 3 billion global downloads. [5]
  • TikTok’s jump in perceived effectiveness rocketed from 3% last year to 24% this year—a 700% increase. [5]
  • Of those, 44% tackled production internally, 28% hired a production company, and 23% hired freelance support. [6]
  • 94% of respondents shared that watching a video has helped them make a purchase decision at least once. [6]
  • Of those, 72% were swayed by a product demonstration video. [6]
  • 99% of respondents enjoy watchingvideo content from brandsonline. [6]
  • Lemonlight 62% of respondents planned to spend under $2,500 on their next video production. [6]
  • On the other extreme, 10% planned to spend over $10,000. [6]
  • 55% of respondents planned to create an explainer or brand video for their next video project. [6]
  • If respondents had to choose one social platform to distribute video content, 26% would choose LinkedIn, 25% would choose Facebook, and 24% would choose YouTube. [6]
  • 99% of respondents enjoy watching video content from brands online. [6]
  • 62% of consumers say they prefer to watch video content on a smartphone or tablet. [6]
  • Over 90% of people say they discover new brands or products on YouTube. [6]
  • Viewers claim they retain 95% of a message when obtained via video. [6]
  • ( 84% of people say that they’ve been convinced to buy a product or service by watching a brand’s video. [6]
  • 93% of brands got a new customer because of a video on social media. [6]
  • 93% of consumers find video helpful for post. [6]
  • 87% of people say when shopping or browsing on YouTube, they feel like they can make a decision to purchase or not purchase faster. [6]
  • ( 83% of consumers worldwide prefer YouTube to watch video content. [6]
  • 65% of video viewers say YouTube is their favorite channel for watching user. [6]
  • Over 40% of global shoppers say they have purchased products they discovered on YouTube. [6]
  • ( 58% of people say they have become more interested in a brand or product after seeing it in Stories. [6]
  • ( 50% of people say they have visited a website to buy a product or service as a result of seeing it in Stories. [6]
  • over 100,000 Facebook followers post 71% of all video content. [6]
  • Out of those who’ve tried it out, 66% report having seen success. [6]
  • 63% of all videos with the highest click through rate highlight the key message or product within the first three seconds. [6]
  • TikToks shot vertically have an average 25% higher 6second watch through rate than TikToks shot horizontally. [6]
  • ( Promoted Tweets with videos save more than 50% on costper. [6]
  • LinkedIn users are 20x more likely to share a video than any other type of post. [6]
  • ( Content on LinkedIn designed for silent viewing is 70% more likely to be watched all the way through to the end. [6]
  • Five apps account for 80% of all connected TV viewing. [6]
  • 70% of businesses say they’re creating more videos now compared to the same time last year. [6]
  • 69% of people say they’d most prefer to learn about a new product or service by watching a short video. [6]
  • 85% of people would like to see more video from brands in 2021. [6]
  • 78% of people report watching videos online each week, with 55% of those watching on a daily basis. [6]
  • 88% of people say video helps ease collaboration and improves efficiency in the workplace. [6]
  • 15.9% of YouTube site traffic comes from the U.S. [7]
  • 21% of YouTube watch time comes from mobile devices. [7]
  • YouTube is the primary source of video for 78% of users People watch around 100 billion hours of gaming on YouTube India leads as the country with the highest number of YouTube users at 467 million. [7]
  • YouTube Financial Statistics $28.8 billion in revenue in 2021, a 30.4% increase yearover. [7]
  • $8.8 billion in revenue in Q4 2021, a 25% increase yearover. [7]
  • In 2021, it was estimated that YouTube Mr. Beast ranked first as the top. [7]
  • YouTube accounts for 25% of total global mobile traffic. [7]
  • 74.57% of traffic from desktops come from direct traffic. [7]
  • More than 70% of what people watch on YouTube is determined by its recommendation algorithm. [7]
  • By 2025, it’s predicted that 50% of viewers under 32 will not subscribe to the paid TV. [7]
  • 20% of users will leave a video if it hasn’t hooked them in the first 10 seconds. [7]
  • 61.5% of the most popular YouTube videos cannot be viewed in Germany. [7]
  • According to the latest official figures, YouTube has 2.6 billion users. [7]
  • that’s approximately 16% of the total population. [7]
  • 81% of the entire U.S. adult population uses YouTube. [7]
  • YouTube Demographics Gender 53.9% of YouTube’s total users are male, while 46.1% are female. [7]
  • As of 2021, 82% of all male adults are on YouTube, while 80% of all females access the platform in the U.S. [7]
  • According to a 2021 Pew Research report , 95% of 1829 yearolds and 91% of 3049 year olds in the U.S. use YouTube. [7]
  • Besides that, 80% of U.S. parents of children under 11 years old claimed that their kids watch YouTube . [7]
  • What’s even more interesting, 49% of 65+ year olds in the U.S. [7]
  • 70% of all YouTube traffic comes from mobile devices. [7]
  • YouTube has 2+ billion users, meaning more than 50% of all social media users are on YouTube. [7]
  • Regardless of its high potential, many small business owners in the U.S. are yet to make good use of YouTube, as only 9% of small businesses are on YouTube. [7]
  • However, owing to its popularity, it is no surprise that 50.9% of B2B decision makers use YouTube to research purchases. [7]
  • This makes YouTube outrank the likes of Facebook (48.5%) and LinkedIn (33%). [7]
  • YouTube has a high convincing power to buyers, increasing their buying intent, and according to data shared by Google , 70% of viewers bought from a brand after seeing it on YouTube. [7]
  • YouTube generated $19.7 billion revenue in 2020, a 30.4 percent increase yearon. [16]
  • According to Pew Research Center, the average video length is 12 minutes 500 hours of content are apparently uploaded to YouTube, according to The Street A Nike ad featuring footballer. [16]
  • One report, for example, shows that “Live video grew by 93%, with an average viewing time of 26.4 minutes per session.”. [8]
  • The online live streaming industry has grown 99% between April 2019 and April 2020. [8]
  • 63% of people ages 1834 are watching live. [8]
  • Approximately 34% of Generation Z have shown a new interest in live streams, especially on social platforms. [8]
  • Professionals anticipate that 82% of internet use will be for streaming video by 2023. [8]
  • Professionals also anticipate that 79% of mobile users will be for streaming video by 2023. [8]
  • Access to exclusive coverage is the reason why 26% of viewers tune into live streams. [8]
  • By 2023, almost 25% of United States Households will cancel their cable subscriptions. [8]
  • 90% of people watch videos over the internet. [8]
  • Live streams fail to start 2.6% of the time. [8]
  • OTT platforms with lower quality videos run the risk of losing about 25% of their revenue. [8]
  • Online videos with a start up time exceeding even two seconds have significantly higher streaming video abandonment rates, with each incremental second propelling another 6% of 23. [8]
  • About 66% of video streaming service providers have difficulty determining how much bandwidth they need for high. [8]
  • H.264 remains the dominant codec, supported by 96.96% of browsers, and makes up 82% of the video processed by encoding.com. [8]
  • 29% of consumers would pay a premium if 5G provided a better quality video on mobile devices and decreased buffering. [8]
  • Access to 5G is predicted to increase revenue from streaming on mobile devices by 85% from 2021 to 2028. [8]
  • 77% of employees have experienced problems like buffering while streaming live video at work. [8]
  • As of 2019, 55% of enterprises are now using live video for their company or division. [8]
  • 53% of enterprises stream or broadcast live video in their organization at least once a week, with 29% using it daily. [8]
  • 65% of enterprises surveyed said they live streamed to multiple locations. [8]
  • The top 3 challenges faced by enterprise live streamers include live streaming to employees working remotely (41%), live streaming from remote locations or conference centers (39%), and managing bandwidth in their facilities (36%). [8]
  • 81% of Enterprise live streamers display their live video streams or broadcasts on employee desktops. [8]
  • 64% display on mobile devices or smartphones, while 31% used a combination of TVs and screens with set. [8]
  • There are reports that support calls have been reduced by 43% thanks to videos. [8]
  • This is a rise of 20% year on year. [8]
  • In 2018, 60% of viewers conduct online searches while watching a live stream. [8]
  • 82% of viewers say they prefer seeing a live stream rather than a brand’s social posts. [8]
  • 80% of people would rather watch a live video from a brand than read their blog. [8]
  • The US saw a 217% spike in live news viewership with the midterm election, and the World Cup lifted overall global traffic up by 29%. [8]
  • 67% of live video viewers are more likely to buy a ticket to a concert or event after watching a live video of that event or a similar one. [8]
  • Breaking news makes up 56% of most. [8]
  • Conferences, speakers, concerts, and festivals are the second most popular type of content at 43%. [8]
  • Sporting events account for 86% of live. [8]
  • Companies that use video features grow revenue 49 percent faster than non. [8]
  • According to a Digital TV Research report, advertising revenue will reach $47 billion by 2023. [8]
  • 45% of live video audiences would pay for live video from a favorite sports team, speaker, or performer. [8]
  • Working with multiple video players and DRM technologies poses a challenge according to 38% of streaming service providers. [8]
  • 62% of people believe that video helps to make teachers’ lectures more effective. [8]
  • 81% of students report that digital learning technology helps them learn. [8]
  • 26% use Facebook, 15% use Snapchat, 13% use Instagram, and 13% use Twitter. [8]
  • Approximately 79% of U.S. households access paid or ad funded streaming services as of June 2020, which is up from 76% 6 months earlier. [8]
  • 39% of sports fans tune into social media live streams to watch their favorite teams and sporting events.. [8]
  • Around 29% of internet users accessed live stream function on their preferred social media platform in May 2020. [8]
  • Live streaming on LinkedIn Live has grown in popularity by 158% from the first to the third quarter of 2020. [8]
  • 28% of Facebook users view a live stream on the platform each month. [8]
  • About 13% of all live stream viewers on social media are on Instagram. [8]
  • “Live” feature grew by 70% in April 2020. [8]
  • Live users are Gen Zers, 47% are single, and 20% are students. [8]
  • Between January and August 2020, the number of live streamed events hosted increased by 1468% 92. [8]
  • Search engines saw a 300 500%increase in searches for live streaming platforms during the middle of March 2020. [8]
  • Live stream watch time has increased by 250%. [8]
  • Approximately 44% of Brazilians streamed video content on smart TVs and streaming services during the lockdown. [8]
  • Streaming during business hours surged by 60% at the beginning of COVID 19 lockdowns in Spain. [8]
  • The first quarter of 2020 saw a 40% increase in SVOD viewing in the United States as compared to the months leading up to that. [8]
  • When lockdowns started in March 2020, 68% of Disney Plus viewers in the United States started streaming more. [8]
  • Viewership on Netflix and Hulu increased by 66%. [8]
  • There was a 40% increase in Austria and Spain and a 32% increase in Germany. [8]
  • In the United States, 29% of people showed interest in tuning into livestreamed events and performances during COVID. [8]
  • The fitness industry experienced a major boom, with an increase of over 1300% in minutes live streamed, in the first six months of lockdown. [8]
  • Remote education experienced an increase of over 980% in minutes live streamed between the spring and fall semesters of 2020. [8]
  • Wellness content, specifically related to yoga and meditation, experienced an increase of 392% in minutes live streamed in the second and third quarter of 2020. [8]
  • Church services rose in streaming minutes by 40% in the first six months of lockdown. [8]
  • On Easter Sunday in 2020, church services made up over 30% of the country’s top 100 live streams in the United States, Mexico, and Brazil. [8]
  • In fact, search interest for the term “LinkedIn” has increased more than 190 percent in the last 12 years. [9]
  • Of those LinkedIn users who are frequently engaging with the platform, 40% access it on a daily basis, clocking up over 1 billion interactions every month. [9]
  • According to the Pew Research Center 2021 Social Media Use study, LinkedIn remains popular with college students. [9]
  • Further research into these LinkedIn statistics revealed that over 50% of adults who have a bachelor’s or advanced degree in the US are LinkedIn users, while the site engages with only 9% of people whose education doesn’t surpass high school. [9]
  • Additionally, 44% of LinkedIn users take home more than $75,000 per year, which is above the national median in the US. [9]
  • Although the US has the most LinkedIn users at 176 million, over 75% of LinkedIn users are from outside of the US. [9]
  • Along gender lines, LinkedIn is more popular with men, who comprise 57% of its users base. [9]
  • over 60% of LinkedIn’s user base, with 11 million of the 87 million millennials in decision. [9]
  • A total of 39% of LinkedIn users pay for LinkedIn Premium, which has four price tiers. [9]
  • Hubspot found that LinkedIn is 277% more effective at generating leads than Facebook and Twitter. [9]
  • With more than 55 million companies listed on the site and 14 million open jobs, it’s no surprise to find out that 87% of recruiters regularly use LinkedIn. [9]
  • One good LinkedIn stat for recruiters is that employees sourced through the site are 40% less likely to leave the company within the first 6 months. [9]
  • According to LinkedIn, women now represent nearly 42% of the company’s leadership, with those in technical leadership roles growing 79% in the last five years. [9]
  • In 2019, LinkedIn sessions increased 25 percent yearover year, with 358 billion feed updates viewed. [9]
  • This means that only about 1% of LinkedIn’s 260 million monthly users share posts, and those 3 million or so users net the 9 billion impressions. [9]
  • LinkedIn drives 46% of social traffic to B2B sites and is considered the most credible source of content. [9]
  • Supporting the idea that images improve your posts’ popularity is the fact that including photos increases the comment rate by 98 percent. [9]
  • LinkedIn wasn’t about to be left behind, especially because it was discovered that if the content was found in both video and written format, 59% of executives said they would choose to consume it via video. [9]
  • That 28% might seem weak, but given that LinkedIn Video was only rolled out for users in August 2017, it’s actually pretty impressive that so many agree already. [9]
  • And, 84% of people say they’ve been convinced to buy a product or service by watching a brand’s video. [10]
  • More than 55% of shoppers use online videowhile actually shopping in a store, says Google. [10]
  • Wyzowl says that66% of consumers prefer watching a videoto reading about a product. [10]
  • AndHubspotsays that 54% of consumers want to see more video content this year. [10]
  • In 2017, Wyzowl reported that 75% of consumers decided not to buy a product because the video voiceover annoyed them. [10]
  • An informal and chatty tone is preferred by 83% of consumers. [10]
  • Vidyard’s research shows that the average retention rate for videos across the board is 52%, but the amount of time people will spend watching your videos depends on how long they are. [10]
  • About 68% of people will watch a business video all the way through if it’s under 1 minute. [10]
  • You’re going to reach only 25% of people. [10]
  • According to research by Verizon and Publicis, 92% of consumers view videos with the sound off. [10]
  • This same report found that 50% of consumers rely on captions because they keep the sound off. [10]
  • Consumers love watching video on their mobile devices According to YouTube, more than 70% of all YouTube video consumption is via mobile devices. [10]
  • Wyzowlsays 90% of consumers watch videos on their mobile devices. [10]
  • And93% of Twitter video viewshappen on mobile Key takeaway Mobile is the way to go. [10]
  • Cisco adds that, by then, 82% of all consumer web traffic will be video. [10]
  • Over 70% of visitors who abandon your website will never return!. [10]
  • This gives us the total amount of time your audience could have spent consuming your content (or 100% engagement rate). [17]
  • Help Center engagement rates tend to hover around the 50% mark since they’re teaching pieces, and people tend to leave once they’ve gotten the necessary information. [17]
  • With our launch videos however, we look for 70% engagement as a healthy number. [17]
  • And finally there are those unicorn episodes that have super high engagement rates, like this silly one with 89%. [17]
  • But in truth, 50% play rate around these parts means we’re doing something right. [17]
  • But based on the placement of that video — on a page where people visit a lot for something else, in a popover embed with a text link — a 3% to 5% play rate is pretty healthy. [17]

I know you want to use Video Hosting Software, thus we made this list of best Video Hosting Software. We also wrote about how to learn Video Hosting Software and how to install Video Hosting Software. Recently we wrote how to uninstall Video Hosting Software for newbie users. Don’t forgot to check latest Video Hosting statistics of 2023.

Reference


  1. hubspot – https://blog.hubspot.com/marketing/state-of-video-marketing-new-data.
  2. invideo – https://invideo.io/blog/video-marketing-statistics/.
  3. wordstream – https://www.wordstream.com/blog/ws/2017/03/08/video-marketing-statistics.
  4. campaignmonitor – https://www.campaignmonitor.com/blog/email-marketing/surprising-video-email-marketing-statistics/.
  5. techjury – https://techjury.net/blog/video-consumption-statistics/.
  6. vidyard – https://www.vidyard.com/blog/sales-and-marketing-stats/.
  7. lemonlight – https://www.lemonlight.com/blog/67-video-marketing-stats-you-need-to-know-for-2023/.
  8. omnicoreagency – https://www.omnicoreagency.com/youtube-statistics/.
  9. dacast – https://www.dacast.com/blog/66-must-know-live-streaming-statistics/.
  10. kinsta – https://kinsta.com/blog/linkedin-statistics/.
  11. optinmonster – https://optinmonster.com/video-marketing-statistics-what-you-must-know/.
  12. oberlo – https://www.oberlo.com/blog/youtube-statistics.
  13. statista – https://www.statista.com/statistics/259477/hours-of-video-uploaded-to-youtube-every-minute/.
  14. statista – https://www.statista.com/topics/2539/social-sharing/.
  15. hootsuite – https://blog.hootsuite.com/youtube-stats-marketers/.
  16. zoom – https://support.zoom.us/hc/en-us/articles/202920719-Accessing-meeting-and-phone-statistics.
  17. businessofapps – https://www.businessofapps.com/data/youtube-statistics/.
  18. wistia – https://wistia.com/support/analytics/media-stats.

In Conclusion

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