Ad Network Statistics 2024 – Everything You Need to Know

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Are you looking to add Ad Network to your arsenal of tools? Maybe for your business or personal use only, whatever it is – it’s always a good idea to know more about the most important Ad Network statistics of 2024.

My team and I scanned the entire web and collected all the most useful Ad Network stats on this page. You don’t need to check any other resource on the web for any Ad Network statistics. All are here only 🙂

How much of an impact will Ad Network have on your day-to-day? or the day-to-day of your business? Should you invest in Ad Network? We will answer all your Ad Network related questions here.

Please read the page carefully and don’t miss any word. 🙂

Best Ad Network Statistics

☰ Use “CTRL+F” to quickly find statistics. There are total 336 Ad Network Statistics on this page 🙂

Ad Network Market Statistics

  • 43% of ppc marketers say display ads are their least effective channel – yet 84% of marketers are still investing in display ads. [0]
  • And yet… with 84% of marketers will using display ads, clearly they aren’t dead yet. [0]
  • Hootsuite Ad reach between women (49.3%) and men (50.7%). [1]
  • 89% of B2B marketers use LinkedIn for lead generation Because LinkedIn’s advertising can target users by industry and job title, it’s particularly useful in generating leads for both marketing and sales folks. [1]
  • 62% of B2B marketers say that Linkedin doubles their lead generation. [1]
  • 76% of the search engine market belongs to Google. [2]
  • 73% of the paid search market share belongs to Google. [2]
  • Google Ads is currently the biggest provider of search advertising on the market Statista, 2020 96% of Google’s revenue comes from advertising . [3]
  • Tech Jury, 2020 76% of the search engine market belongs to Google . [3]
  • 10.78% of installs InMobi Ad network that attempts to target a global market. [4]
  • Its product allows developers to … 0.01% of apps 0.01% of installs Upsight Upsight is a comprehensive web and mobile marketing platform. [4]
  • The SDK delivers a growth marketing platform for premium mobile brands with rewarded video, interst… 0.01% of apps 0.01% of installs display.io display.io is a mobile marketing technology company that offers application developers monetization…. [4]
  • 0.00% of installs Verve Verve is a location based mobile marketing platform that connects advertisers with customers. [4]
  • 0.00% of installs mediba ad Ad network hosted in Japan and focusing on the smart phone market in Asia. [4]
  • 0.00% of installs AdAd Ad network based in Teheran and focusing mainly on the Iranian market. [4]
  • 0.00% of installs AdFlex Mobility solutions for the Southeast Asian market. [4]
  • Moolah Media is a mobile performance marketing company focused on lead generation and customer acqu… 0.00% of apps 0.00% of installs Video Intelligence. [4]
  • 0.00% of installs Hunt Mobile Ads Hunt is an independent mobile advertising company targeted to the Spanish. [4]
  • This might make for painful reading for marketers, given click though rates in reality would be somewhere in the realm of 0.1%. [5]
  • Back in 2016, the World Federation of Advertisers predicted that, within a decade, ad fraud and other fake internet traffic schemes would become the second biggest market for organised crime after the drugs trade. [5]
  • By extrapolating the level of growth at the time of the study, a conservative estimate would have the level standing at $50 billion by 2025 equal to 10% of the total predicted value of the digital ad market. [5]
  • Juniper Research predict that platforms using AI to segment markets will account for 74% of total advertising expenditure by 2024. [5]
  • Despite gloom and doom, Facebook remainsthe most used platform by marketersworldwide (93%). [6]
  • Based on projections,over 50% of marketersgot on board with LinkedIn in 2021 16.2% of LinkedIn usersuse. [6]
  • “#DigitalMarketing” (47%) is the most popular marketing hashtag among #ContentMarketing Tweets, followed by “#SEO” (40%) and “#marketing” (37%). [6]
  • In Q1 2021, marketersspent 60% moreon Facebook and Instagram ads versus Q1 2020. [6]
  • Retargeting ads are the most used among marketers, with77% of B2B and B2C. [6]
  • Facebook dominates the social network ad spending market worldwide by accounting for more than 65% of the total. [7]
  • 78% of marketers are satisfied with their Facebook ads. [7]
  • 52% of B2C marketers consider Facebook marketing to be more effective, while only 38% B2B marketers do so. [7]
  • 56% of B2C marketers have indicated that Facebook ads have helped them generate revenue for their business. [7]
  • Over 70% percent of marketers plan to increase their use of video ads next year. [7]
  • 44% of SMB owners and marketers plan to put money behind video content on Facebook in 2017. [7]
  • 29% of B2B marketers use Instagram. [7]
  • 63% of B2C marketers are more likely to increase their investment in Instagram ads than 48% of B2B marketers. [7]
  • Only 36% of marketers use Instagram, leaving you plenty of space to reach out and engage with the audience. [7]
  • 52% of marketers plan to increase their use of Instagram in 2015. [7]
  • Twitter is used by 84% of B2B marketers. [7]
  • 88% of B2B marketers in North America use Twitter for content distribution. [7]
  • In 2014, 80% of U.S. marketers use promoted Tweets. [7]

Ad Network Latest Statistics

  • Google Ads AdMob 89% Facebook Audience Network 24% Google Mobile Ads Consent AdMob SDK 18%. [8]
  • AppLovin MAX 7% IAB OM Open Measurement OMSDK 7%. [8]
  • Google Ads AdMob Mediation Adapters 6% AdColony 6%. [8]
  • Display Ad Network reaches 90% of global internet users. [0]
  • Facebook’s display ads reach in 2019, though it was 51% in 2012. [0]
  • According to eMarketer, “By 2019, nearly 80% of programmatic ad spend will go to mobile—rather than desktop—ads.”. [0]
  • Also note how much ad spend is going to video “By 2019, 77% of all US digital video ad dollars will move programmatically.”. [0]
  • Native advertising “is a method of displaying ads so they fit naturally with the reader or viewer experience” according to G2 Crowd. [0]
  • Here are a few especially interesting stats about how well native ads perform Native ads receive 53 percent more views than traditional display ads. [0]
  • Native advertising increases purchase intent by 18 percent. [0]
  • By 2019, Native advertising will account for 61 percent of total digital display ad spending in the U.S. [0]
  • The average click through rate for the Google Ad Display Network is 0.46%. [0]
  • For example, Google display ads for real estate get an average click through rate of 1.08%, while display ads for technology advertisers get only an average of 0.39%. [0]
  • Display ads also get an average of $75.51 for each cost per action, and have an average conversion rate of 0.77%. [0]
  • The last time SEMRush did their study in 2017, “Images dominated responsive ads by 68% to 32% in the retail industry.”. [0]
  • In 2019, 72% of display ads are responsive. [0]
  • That’s probably overstating the problem, but the struggle is real More than one in four consumers use ad blockers according to Statistica, and 47 percent of global consumers use ad blockers according to Digital Information World. [0]
  • In 2024, social media video ad spending will grow by 20.1% to $24.35 billion You heard it here first that short form video is back en vogue. [1]
  • Running ads continues to be a failsafe way to increase your brand awareness Surprisingly, half of adult internet users say that when brands use their data in advertising, it helps them discover (50%) and find (49%). [1]
  • 52% of social media users say that when a platform protects their privacy and data, it’s incredibly impactful on their decision to interact with the ads or sponsored content they see on the channel. [1]
  • Social media will account for 33% of all digital advertising spending And annual advertising spends on social media will top $134 billion in 2024 , an increase of over 17% YOY. [1]
  • Instagram’s ad reach jumped by an impressive 21% Insta’s popularity continues to grow, and so does its ad reach. [1]
  • If you’re looking to spend your ad budget on Instagram, it might be worth also knowing that their ad reach has grown by over 60% over the past two years. [1]
  • Facebook ad statistics continue to grow across Meta’s “Family of Apps” Meta, the parent company of Facebook, Messenger, Instagram, and Whatsapp , saw ad impressions grow by 10% in 2021. [1]
  • The cost of running ads on Meta increased by 24% YOY. [1]
  • That’s 26% of Facebook’s total advertising reach. [1]
  • Twitter’s 2021 annual revenue jumped 37% to over $5 billion. [1]
  • Ad revenue on Twitter exceed $1.41 billion , an increase of 22% YOY. [1]
  • Monetizable daily active users grew by 13% to 217 million in Q4 2021. [1]
  • Twitter ads reach 5.8% of the world population over age 13. [1]
  • While this figure isn’t wildly high, it’s important to remember that Twitter is a relatively niche platform and that 5.8% of people could well be your engaged target audience. [1]
  • That’s 78% lower than Pinterest’s, which is $30.00 CPM. [1]
  • , Snapchat’s DAU count increased by 20% to 319 million. [1]
  • Snapchat ads are 7x more efficient than TV ads at reaching Gen Z Also, note that 72% of Snapchat ad viewers weren’t even reachable by TV ads, according to the same Neilsen study. [1]
  • The kids of today have an impressive 55% recall rate, compared to boomers, who have a 26% recall rate. [1]
  • Snapchat 64% of Snap Ads are viewed with sound on For brands advertising on Snapchat, it’s essential to incorporate audio into your ads for an effective campaign. [1]
  • LinkedIn ads reach 12% of the world’s population and 62% of the American population. [1]
  • According to the most recent LinkedIn statistics, the platform is growing with 675 million users worldwide. [1]
  • LinkedIn is primarily where the guys hang out Almost 57% of the platform’s users are male, compared to 43% of female users. [1]
  • And cost per lead on LinkedIn is 28% lower than on Google AdWords , making the platform more attractive for a business’s bottom line. [1]
  • YouTube ads targeted by intent have 100% higher lift in purchase intent than those targeted by demographics. [1]
  • They also have a 32% higher lift in ad recall. [1]
  • YouTube’s advertising revenue increased by 25% YOY. [1]
  • 11% of users spend between five and ten hours a week on the app, and 30% of worldwide users spend less than one hour a week scrolling videos. [1]
  • According to LocalIQ September 2021 data, the average click through rate for Google Ads is 3.17%. [9]
  • For example, arts & entertainment ads receive on average a 10.76% click through rate, whereas attorneys & legal services 3.84&. [9]
  • We also see much higher CTRs online for other online ad formats like Google AdWords and Facebook these can exceed 1%, so are more effective in driving volume and also typically have higher intent, so conversion rates are higher. [9]
  • Here are the media CTRs for their clients in North America The average Facebook CTR in the newsfeed is 1.11%. [9]
  • This is trending downwards; a decrease of 0.37% compared to the previous year. [9]
  • Other data reported includes CTR on the right side placement averages just 0.16%. [9]
  • Facebook Stories have an average CTR of 0.79%. [9]
  • Facebook Audience network is 0.69%. [9]
  • Instagram ad clickthrough rate in the feed is 0.22%, significantly lower than in the previous year and much lower compared to Facebook. [9]
  • Benchmarks for Stories are a little higher at 0.33%. [9]
  • Although the audience is quite different since LinkedIn targets B2B audiences, there is a similar CTR in LinkedIn of 0.22%. [9]
  • Ad blocking also has an impact since ad blockers have increased in popularity across countries and demographics, accounting for 35% of ads in some countries. [9]
  • Just 44.9% of all ads are clickable according to Google published viewability data since ads may be below the fold and users do not scroll to see them. [9]
  • Overall Click through Rate Percent (%). [9]
  • 0.12% Hong Kong 0.17% India 0.18% Malaysia 0.30% Singapore 0.19% 0.19% Source DoubleClick for Advertisers, a cross section of regions, January and December 2009,. [9]
  • Published July 2010 Variation in online average CTRs by ad format Ad clickthrough rate naturally varies according to placement and ad format. [9]
  • Check out these Google Ad stats to see why People who click on ads are 50% more likely to make a purchase. [2]
  • Online ads increase brand awareness by 80%. [2]
  • 63,000 searches get processed by Google each second 90% of desktop searches happen on Google. [2]
  • 65% of smallto midsized businesses have a PPC campaign. [2]
  • 46% of clicks go to the top three paid ads in search results. [2]
  • 35% of users purchase a product within 5 days of searching for it on Google. [2]
  • 90% of consumers say ads influence their purchase decisions. [2]
  • 75% of users say paid search ads make it easier to find information. [2]
  • 66% of shoppers prefer online shopping over shopping offline. [2]
  • 63% of people have clicked on a Google ad. [2]
  • 59% of people prefer to go online for purchase recommendations. [2]
  • 58% of millennials purchased something due to an online or social media ad. [2]
  • 50% of users can’t tell the difference between a paid ad and an organic listing. [2]
  • 22% of Baby Boomers purchased something because of an online or social media ad. [2]
  • Legal 6.98% 1.84% Real Estate 2.47% 0.80% Technology 2.92% 0.86% Travel and Hospitality 3.55% 0.51%. [2]
  • 63% of people say they would click on a paid ad in Google search results. [2]
  • 55% of people who click on Google Search Network ads prefer the network’s text ads 49% of people click on text ads. [2]
  • 91% is the average click through rate for the Google Search Network. [2]
  • The Google Display Network reaches 90% of online consumers. [2]
  • 55% of companies use display ads 35% is the average CTR for the Google Display Network. [2]
  • 2 in 3 online holiday purchases in 2018 happened via a smartphone 95% of ad clicks on mobile devices go to Google Ads’ campaigns. [2]
  • 64% of mobile searches take place on Google. [2]
  • 63% of total ad spending goes to mobile. [2]
  • 40% of online transactions happen on mobile devices. [2]
  • 33% of mobile ad spending goes to Google. [2]
  • Mobile ads can increase brand awareness by 46%. [2]
  • $6$30 is the average costper lead for Google Local Services ads 80% of local searches convert, like by submitting a contact form. [2]
  • 28% of local searches result in a purchase. [2]
  • With a network that’s made up of over two million websites and a reach that encompasses 90% of consumers, you’d be remiss not to take advantage of pay per click advertising Google Ads. [3]
  • First Site Guide, 2020 62% of all core search queries in the United States are generated by Google . [3]
  • There are more than 2 million Google Ads accounts PPC Statistics, 2019 More than 7,000,000 advertisers use Google Ads PPC KlientBoost, 2019 80% of all companies focus on Google Ads for PPC . [3]
  • ( Statista, 2020 Of Google Ads that get clicked, 65% have buyer intent keywords such as ‘buy,’ ‘shop,’ ‘purchase,’ etc. [3]
  • ( PowerTraffick, 2019 Online ads can increase brand awareness by up to 80% ( WebFX Two. [3]
  • in five smallto midsize businesses are running a PPC campaign WebFX, 2019 80% of businesses focus on Google Ads for PPC campaigns . [3]
  • AdMob is one of the world’s largest mobile advertising networks, offering solutions for discovery, … 51.92% of apps 48.00% of installs Facebook Audience Network Facebook Audience Network allows you to monetize your Android apps with Facebook ads. [4]
  • 2.78% of apps 12.87% of installs AdColony AdColony is a premium mobile video advertising network & monetization platform. [4]
  • A business intelligence platform combining attribution for advertising sources with analytics and s… 1.88% of apps 8.40% of installs Chartboost Chartboost provides free adserving technology for direct deals and cross. [4]
  • 6.46% of installs Tapjoy Ad network that provides different ad formats, such as pay per install, pay per action, and video a… 1.71% of apps 5.77% of installs. [4]
  • Ogury is an analytics and monetization SDK 0.70% of apps 2.59% of installs HyprMX Incentivized video ad network, and mediation tools for video ad networks. [4]
  • 1.08% of installs Kidoz Kidoz is a network for kids to discover content. [4]
  • mon… 4.04% of apps 0.87% of installs PubNative PubNative is a mobile publisher platform focused on native advertising for apps and mobile web. [4]
  • 0.84% of installs Criteo SDK to serve ads using Criteo demand. [4]
  • SDK for mobile install attribution and analytics for connected devices 0.34% of apps 0.72% of installs Nend Ad network based in Japan that offers text and banner ads. [4]
  • Tenjin is a platform for mobile attribution, aggregation, and analytics 0.24% of apps 0.60% of installs Appodeal Appodeal is an ad mediation solution for mobile apps. [4]
  • Mobile monetization and app distribution platform 0.95% of apps 0.47% of installs Millennial Media Allows you to put banner, rich media and interactive video ads in your app. [4]
  • 0.03% of apps 0.37% of installs MobileAppTracking Attribution analytics to measure the value of advertising partners. [4]
  • The AppBrain SDK offers free services for app developers to monetize and to manage their Android ap… 0.60% of apps 0.23% of installs MdotM MdotM is a mobile ad network comprising of iPhone and Android apps. [4]
  • 0.23% of installs adMost Admost is an ad mediation platform from Turkey founded in 2016 0.05% of apps 0.19% of installs Supersonic Mobile advertising platform with video and native ads 0.05% of apps 0.18% of installs Taboola. [4]
  • The Nielsen app SDK measures TV viewing using TVs and mobile devices to power TV Ratings, Digital C… 0.16% of apps 0.15% of installs Pollfish SDK that distributes surveys to mobile apps according to targeting criteria. [4]
  • AppNexus PreBid Enterprise is a heading bidding solution that gives publishers control over monetiz… 0.05% of apps 0.12% of installs HeyZap Launch and find your games, discover new ones, and meet awesome new people to play with. [4]
  • 0.12% of installs Daum ads Ad network run by the South Korean web portal Daum. [4]
  • 0.08% of installs DU DU Ad Platform is a mobile advertising platform developed by the Chinese web services company and s… 0.00% of apps 0.08% of installs. [4]
  • 0.07% of installs Outbrain Adds recommendations to digital content for app users. [4]
  • 0.06% of installs Tapdaq Ad mediation and cross promotion. [4]
  • 0.05% of installs LeadBolt LeadBolt is an ad network that provides different forms of inapp advertising . [4]
  • 0.03% of installs Fractional Media Fractional Media is a user acquisition platform. [4]
  • 0.03% of installs tapcore Tapcore allows to detect and monetize pirated app installs. [4]
  • 0.02% of installs AdLib Korean mobile app advertising platform. [4]
  • 0.02% of installs Receptiv Video ad network. [4]
  • 0.02% of installs Avocarrot Avocarrot is a mobile ad exchange specialized in native ads 0.03% of apps 0.02% of installs MobFox Ad network mainly targeted at US & EU traffic. [4]
  • 0.07% of apps 0.01% of installs AdWhirl Use the AdWhirl technology to display ads from different ad networks in your Android and iPhone app… 0.01% of apps 0.01% of installs AirPush Airpush is a push notification mobile ad network. [4]
  • 0.01% of apps 0.01% of installs Vpon Vpon Inc. is a LBS mobile advertising company in Asia. [4]
  • The ad platform consists of Cheetah mobile’s own apps called ‘Cheetah Apps’ and a media ad network … 0.01% of apps 0.01% of installs Adstir Japanese ad network 0.02% of apps 0.01% of installs. [4]
  • Per Install reward based ads 0.01% of apps 0.01% of installs Adlantis Ad network mainly active in Japan. [4]
  • 0.01% of apps 0.01% of installs AdMarvel One SDK for ad serving, campaign management and multiple ad network integrations. [4]
  • 0.01% of installs AppDriver AppDriver is an advertising platform for smartphone apps focusing on Asia. [4]
  • 0.00% of installs AmoAd AMoAd operates an ad platform for iPhone, Android and other mobile platforms. [4]
  • 0.00% of installs Conversant Ad network offering fullscreenand banner ads 0.01% of apps 0.00% of installs. [4]
  • 0.00% of installs Swelen Swelen is a mobile brand of Kwanko, specialized in the management of mobile advertising campaigns. [4]
  • 0.00% of installs Burstly Ad network mediator. [4]
  • 0.00% of installs OpenX OpenX operates an independent ad exchange network for publishers and demand partners. [4]
  • 0.00% of installs byyd Offers banner and rich media ad formats and targets a global audience. [4]
  • 0.00% of apps 0.00% of installs MobPartner. [4]
  • 0.00% of installs Tap for Tap Tap for Tap helps app developers promote their apps & drive installs. [4]
  • 0.00% of installs Rhythm Premium Mobile Video Advertising Rhythm sells and serves video, rich media and other immersive advertising formats. [4]
  • Focused on in app video and ban… 0.01% of apps 0.00% of installs Inneractive Ad network with global reach and local targeting. [4]
  • LifeStreet Media is a global in app advertising company for Facebook, Apple and Android devel… 0.00% of apps 0.00% of installs Axonix. [4]
  • 0.00% of apps 0.00% of installs Ligatus Ad network focused on digital content recommendations. [4]
  • Nexage Nexage’s Android SDK supports all mobile ad formats, including local advertising for location enabl… 0.00% of apps 0.00% of installs. [4]
  • Medialets Medialets is a rich media ad platform for mobile platforms 0.00% of apps 0.00% of installs VDopia Ad network that offers banner and interstitial ads. [4]
  • 0.00% of installs mOcean Ad network mediator. [4]
  • 0.00% of installs Cauly Ads Ad network mainly active in Korea. [4]
  • 0.00% of installs TapIt Ad network offering banner ads, interstitials and video ads. [4]
  • 0.00% of installs Jumptap Jumptap provides targeted mobile advertising. [4]
  • 0.00% of installs Appsfire Appsfire is mobile advertising provider for promotion and monetization. [4]
  • 0.00% of installs TapSense Ad network and mediation service. [4]
  • 0.00% of installs AdsMogo Mobile ad mediator primarily focused on China. [4]
  • 0.00% of installs YouMi Youmi is a mobile advertising network in China, offering promotion on mobile web and apps. [4]
  • 0.00% of installs Bee7 User acquisition and monetization platform for Android, created especially for games. [4]
  • 0.00% of apps 0.00% of installs. [4]
  • 0.00% of installs adSage Gateway to cutting edge advertising technology in China. [4]
  • 0.00% of installs airAD Ad network mainly active in China. [4]
  • 0.00% of installs domob Ad network from China. [4]
  • games 0.00% of apps 0.00% of installs Flatiron Media Ad network that provides sign. [4]
  • 0.00% of installs Mobeleader Mobeleader is a mobile ad server that allows to monetize Android and iOS apps for the Spanish speak… 0.00% of apps 0.00% of installs WAPS Ad network based in China, offering interactive ads and more. [4]
  • 0.00% of installs AdIQuity Ad network mediator. [4]
  • Google’s Display network is the largest in the world, with 90% reach across all internet users worldwide. [10]
  • Women, for example, do more online shopping than men and click through ecommerce sites 30% more often than their male counterparts. [10]
  • As for age, 54% of the audience members that saw ads from ecommerce brands were between the ages of 25 to 44. [10]
  • Based on the research findings, the ecommerce websites’ visitors are likely to also be interested in the topics of beauty & fitness (36%), business & industrial (13%), and hobbies & leisure (10%). [10]
  • We found that the impressions of their ads are distributed pretty evenly across devices, from 16. [10]
  • According to our analysis, we found that the top performing ad sizes identified by Google were also the most frequently seen ad size so far in 2019. [10]
  • Images dominated responsive ads by 68% to 32% in the retail industry; this is no longer the case. [10]
  • In 2019, it is clear that advertisers in the ecommerce industry are putting a much heavier focus on responsive ads; 72% of the display ads we reviewed were from responsive ads, and this makes sense. [10]
  • On the other hand, White Ops Inc. And the Assocation of National Advertisers state that only $6.5 billion was lost to ad fraud in 2017, down from $7.2 billion in 2016 21.3% of iOS app and. [5]
  • 26.9% of Android app installs are fraudulent, according to Interceptd. [5]
  • 28% of web traffic comes from non human actors, says Adobe. [5]
  • Interceptd stats show that in Q4 2018, device farms accounted for 25% of ad fraud, incent abuse for 20%, bots/emulators for 18%, SDK spoofing for 13%, click spamming for 9%, click injection for 8%, and other sources for 7%;. [5]
  • MarTech Advisor peg levels for the same quarter at 57% click injection, 24% click spam, 11% SDK spoofing, and 8% fake users/bots. [5]
  • TrafficGuard/Juniper estimate that advertisers who run campaigns without protection stand to lose 26% of their investment to fraud. [5]
  • 80% of display ads are bought programmatically, says eMarketer. [5]
  • A programmatic ad study from Guardian US found that 72% of video spend was going to unauthorised exchanges and SSPs. [5]
  • A study by Forrester found 69% of brands spending $1 million per month reported that at least 20% of their budgets were being lost to digital ad fraud; 70% of these companies reported that they were actually planning to increase their advertising budget. [5]
  • 42% of the world’s top 1,000 websites according to Alexa have signed up to ads.txt. [5]
  • Fraud attempts are 25% lower for in. [5]
  • 52% of brands are concerned about fraud when using in app ads, compared to 36% of agencies, report eMarketer. [5]
  • 57% of brands are concerned about fraud for video ads, compared with 42% of agencies, according to the same source A different study reported by eMarketer found that 69% of agency professionals and 53% of brand professionals were concerned about fraud. [5]
  • Adobe found that potentially 28% of web traffic came from bots or other non human actors in an investigation of thousands of client websites. [5]
  • Based on this finding, one commentator estimated that the total cost of ad fraud might be as high as $66 billion. [5]
  • According to stats from Juniper Research, produced for a whitepaper published by ad fraud detection company TrafficGuard , it is estimated that, globally, one in 13 app installs in 2018 was not from genuine users (7.7%). [5]
  • The same source estimates that advertisers which display a million ads over a 24 hour period will are likely to pay for more than 100,000 fraudulent ads before any issue is detected. [5]
  • According to a TrafficGuard whitepaper, fraudulent activity cost digital advertisers $39 million per day over the course of 2017. [5]
  • Calling on stats from Juniper Research, which break down the cost of ad fraud utilising common tactics, app install farms/SDK spoofing are responsible for the greatest share, at 42%. [5]
  • This is followed by click injection fraud (30.3%) and click injection (27.3%). [5]
  • The total cost of these ad fraud tactics comes to $25.8 billion according to this analysis. [5]
  • TrafficGuard SDK spoofing can siphon off up to 80% of ad budgets, warns MarTech Advisor’s Michael Paxman. [5]
  • eMarketer predict that 80% of display ads will bought programmatically over the course of 2019. [5]
  • It is estimated that programmatic ad fraud levels stand at 17% in the US. [5]
  • This problem of digital ad fraud is particularly pronounced in the APAC region, in which the cost is estimated to be $17 million per day. [5]
  • The cost of ad fraud is predicted to increase in all regions over the next few years, with the global figure rising to $87 billion from $34 billion. [5]
  • eMarketer predicted that ÂŁ1.3 billion of campaign spend would be lost to ad fraud in the UK. [5]
  • This would come to around 10% of a total UK ad spend of ÂŁ13.2 billion. [5]
  • Interceptd find in their 2018 Mobile Ad Fraud Report that Android suffers from a slightly higher level of digital ad fraud than iOS, with 26.9% of app traffic fraudulent, compared to 21.3%. [5]
  • Here, click spamming (22%) and device farms (21%). [5]
  • Interestingly – and worryingly for those looking to tackle the full gamut of problems – undefined ‘other’ forms are also responsible for 22% of ad fraud on Android shopping apps. [5]
  • Gaming is the first category in which we see the hot button issue of SDK spoofing claim responsibility for the greatest share of ad fraud, at 24%. [5]
  • Device farming and incent abuse also register highly, at 19% apiece. [5]
  • Social apps are, however, the most blighted by SDK spoofing, with a whopping 38% of ad fraud coming from this source. [5]
  • Click injection, at 21%, also registers highly. [5]
  • Device farming is the most common type of mobile ad fraud in the shopping category, responsible for 37% of digital ad fraud. [5]
  • Bots/emulators lay claim to nearly a quarter, while SDK spoofing comes up to 18%. [5]
  • Those looking to address ad fraud for iOS gaming apps would do well to be alive to bots/emulators (26%), SDK spoofing (24%), and device farms (22%). [5]
  • Interceptd Device farms (31%) and SDK spoofing (19%). [5]
  • Click spamming, at 21% makes up the big three in this category. [5]
  • Once again, device farming (26%). [5]
  • Ads.txt had been adopted by 41% of Alexa’s top 1,000 websites as of January 2019, up from 34% the preceding year. [5]
  • This test revealed that 72% of video spend was going to unauthorised exchanges and SSPs. [5]
  • Reportedly, in app advertising experienced 25% fewer fraud attempts than mobile web advertising over the second half of 2018. [5]
  • Online ad fraud involving bots and viruses designed to simulate human users occurred 74% less often in the same period. [5]
  • 52% of brands said that fear of fraud was a concern, making it their leading worry. [5]
  • Agencies as a whole are significantly more sanguine, with 36% reporting this as a concern, putting it joint. [5]
  • The case remains the same when it comes to video advertising, with 57% of brands registering it as a challenge. [5]
  • On video, it seems agencies are in closer alignment with brands, with 42% reporting that fear of fraud was a challenge. [5]
  • In this instance, agency professionals seemed to be more concerned about the impact of fraudulent impressions, with 69% reporting it as a concern, versus 53% of brand professionals. [5]
  • A study by Forrester found 69% of brands spending $1 million per month reported that at least 20% of their budgets were being lost to digital ad fraud. [5]
  • In the face of this, however, 70% of these companies reported that they were actually planning to increase their advertising budget. [5]
  • In January 2018, Procter & Gamble announced it was planning to save $750 million by cutting its ad budget, and reducing the number of agencies with which it worked by 50%. [5]
  • Out of all apps that use ad network SDKs 89% have Google Ads AdMob integrated, covering 88% of app downloads in that sdk segment. [11]
  • Browse all apps that have Google Ads AdMob integrated with our App Market Explorer Facebook Audience Network Out of all apps that use ad network SDKs 25% have Facebook Audience Network integrated, covering 47% of app downloads in that sdk segment. [11]
  • Browse all apps that have Facebook Audience Network integrated with our App Market Explorer Unity Ads Out of all apps that use ad network SDKs 19% have Unity Ads integrated, covering 40% of app downloads in that sdk segment. [11]
  • 12% have Startapp integrated, covering 2% of app downloads in that sdk segment. [11]
  • 8% have IAB OM Open Measurement OMSDK integrated, covering 28% of app downloads in that sdk segment. [11]
  • Out of all apps that use ad network SDKs 8% have AppLovin MAX integrated, covering 29% of app downloads in that sdk segment. [11]
  • AppLovin MAX integrated with our App Market Explorer AppLovin Mediation Adapters Out of all apps that use ad network SDKs 8% have AppLovin Mediation Adapters integrated, covering 28% of app downloads in that sdk segment. [11]
  • 7% have AdColony integrated, covering 18% of app downloads in that sdk segment. [11]
  • 5% have ironSource integrated, covering 24% of app downloads in that sdk segment. [11]
  • Out of all apps that use ad network SDKs 5% have ironSource Mediation Adapters integrated, covering 24% of app downloads in that sdk segment. [11]
  • Browse all apps that have ironSource Mediation Adapters integrated with our App Market Explorer MoPub by Twitter Out of all apps that use ad network SDKs 3% have MoPub by Twitter integrated, covering 10% of app downloads in that sdk segment. [11]
  • AppNext Out of all apps that use ad network SDKs 3%. [11]
  • AppNext integrated, covering 1% of app downloads in that sdk segment. [11]
  • AppNext integrated with our App Market Explorer Vungle Out of all apps that use ad network SDKs 2% have Vungle integrated, covering 23% of app downloads in that sdk segment. [11]
  • Browse all apps that have Vungle integrated with our App Market Explorer Chartboost Out of all apps that use ad network SDKs 2%. [11]
  • have Chartboost integrated, covering 11% of app downloads in that sdk segment. [11]
  • InMobi Out of all apps that use ad network SDKs 2% have InMobi integrated, covering 16% of app downloads in that sdk segment. [11]
  • 1% have Tapjoy integrated, covering 10% of app downloads in that sdk segment. [11]
  • Out of all apps that use ad network SDKs 1% have Google IMA SDK integrated, covering 7% of app downloads in that sdk segment. [11]
  • Out of all apps that use ad network SDKs 1% have ByteDance TikTok UnionAD integrated, covering 12% of app downloads in that sdk segment. [11]
  • players’ perceptions of rewarded video ads.68% of players say they like this ad format Players that watch rewarded video ads arepopularity, effectiveness, and the impact they have on mobile game revenue. [12]
  • Doing this will make the player more receptive to the ad and more likely to engage with it.2. [12]
  • Display the RewardIf the players finish watching the ad, they often like to be 100% sure they were not tricked. [12]
  • 68% of players say they like this ad format Players that watch rewarded video ads arepopularity, effectiveness, and the impact they have on mobile game revenue. [12]
  • If we take a look at eCPM trends on iOS, we can see that the first half of 2020 had a 0.5% decrease in comparison to 2019. [12]
  • On Android, the eCPMs were more affected by COVID 19, as H1 values in 2020 decreased by 20% in comparison to the first half of 2019. [12]
  • If the players finish watching the ad, they often like to be 100% sure they were not tricked. [12]
  • TikTok is the fastest growing social network with a staggering105% user growth ratein the US over the past two years. [6]
  • Instagram sits in second place (78%). [6]
  • Facebook is responsible fora quarter of(25%) versus Google (28.9%), Amazon (10.3%) and others (35.6%). [6]
  • Instagram dominates social streaming services in terms of engagement . [6]
  • Engagement rates on Instagram are approximately more thansix times higherthan those on Facebook (0.83% to 0.13%). [6]
  • Instagram Stories (83%) and grid posts (93%). [6]
  • Uses of the “#ad” tag on Instagramdecreased 17% over the past yearamong influencers. [6]
  • 44% of usersshop for products on Instagram weekly . [6]
  • Linkedin ad revenue recently exceeded$1 billion in 2021, growing by 37% while organic session engagement grew by a record 22%. [6]
  • the platform daily (versus 48.5% that log in monthly). [6]
  • LinkedIn has one of the highestearning and most educated bases on social media —51% college educatedwith half of users earning more than $75,000 annually. [6]
  • earn53% more engagementand twice the CTR of employee. [6]
  • 52% of Twitter usersuse the platform daily (versus 84% that use it weekly). [6]
  • Twitter’s US advertising revenue totaled $647 million in Q3 2021, anincrease of 51% YoY(and up 98% from the previous quarter). [6]
  • Shoppers on Pinterest have85% larger shopping cartsthan buyers on other platforms. [6]
  • According to the platform themselves,7 in 10 Pinnerssay that Pinterest is their go to place to find products or services they can trust. [6]
  • are40% more likelyto say they love shopping. [6]
  • 62% of TikTok userssay that platform specific branded content is the best way to connect to customers. [6]
  • 39% of Gen Z consumerssay that their purchasing decisions are influenced directly by what they see on TikTok. [6]
  • TikTok sawthe largest increasein planned new platform investment for brands in 2024 (84%) versus YouTube (66%) and Instagram (64%). [6]
  • Influencers withless than 5k followerssee the highest engagement rates on TikTok (17.9%) vs macro influencers with up to 1 million followers (13.48%). [6]
  • Social media recently overtook paid search as an advertising channel,growing 25% YoYand exceeding $137 billion. [6]
  • Social media usersoverwhelmingly trust other usersas their “preferred” form of influencer, most likely to buy from them based on a product recommendation (37%) versus celebrities (7%). [6]
  • Privacy and data protection are “extremely impactful” and important to52% of social media users. [6]
  • Customer Testimonials Hear directly from top mobile game developers about why they chose MAX Trusted by top developers around the world Featured Success Stories WildCard Games integrated MAX and saw an immediate ARPDAU lift of 20%. [13]
  • By integrating MAX and utilizing A/B testing, Tripledot drove a 20% ARPDAU lift. [13]
  • N3TWORK boosts ad revenue ARPDAU by over 75% with MAX. [13]
  • In 2016, Facebook made $26.2 billion dollars in revenue from their ads system, 95% of their total revenue. [7]
  • In Q4 2015, the company had 50 million active business pages on its platform while only 6% of them actively advertise. [7]
  • 70% of Facebook’s advertisers are outside the U.S., while a vast majority are small businesses. [7]
  • Facebook is the fourth most effective social media platform to deliver content , with a 41% effectiveness rate. [7]
  • 57% of the advertising budget of companies is dedicated to mobile. [7]
  • Images are responsible for 75 to 90% of an ad’s performance on Facebook. [7]
  • A Facebook video receives, on average, 135% more organic reach than a Facebook photo. [7]
  • According to one study, the average clickthrough rate of a Facebook ad is 0.9% and the average costper. [7]
  • Still, 94% of Facebook pages don’t use them, so there’s a lot of room for growth. [7]
  • By 2017, Instagram’s global mobile ad revenues will reach $2.81 billion, accounting for over 10% of parent company Facebook’s global ad revenues. [7]
  • 48.8% of brands are on Instagram. [7]
  • By 2017, this is predicted to rise to 70.7%. [7]
  • If we only look at the top 100 brands in the world, 90% have an Instagram account. [7]
  • Over a third of Instagram users have used their mobile to purchase a product online– making them 70% more likely to do so than non. [7]
  • 75% of Instagram users take action, such as visiting a website, after looking at an Instagram advertising post. [7]
  • 50% of Instagram users follow at least one business while 60% say that they learn about a product or service on the platform after looking at an Instagram advertising post. [7]
  • Twitter is the second most effective social media platform to deliver content , with a 66% effectiveness rate. [7]
  • 25% of Twitter advertising budgets are dedicated to mobile, and 89% of Twitter’s Q1 revenue in 2015 came from mobile. [7]
  • Promoted tweets have been attributed to a 29% increase of offline sales. [7]
  • People who see video ads on Twitter are 50% more likely to be aware of the advertiser’s brand, feel 14% more favorable about the brand, and had 18% higher purchase intent. [7]
  • Despite the platform’s reputation as a seemingly “older” network, 26.4% of the platform’s user base is made up of millennials. [14]
  • That said, over one third (36%). [14]
  • Heck, Facebook’s ad revenue saw a 56% increase during 2021 alone. [14]
  • Interest factoid from this report while Instagram currently has a higher CPC than Facebook , Instagram is also seeing better conversion rates than their parent company (8.07% vs. 6.57%). [14]
  • Still, this survey is disappointing for the future of Stories. [14]

I know you want to use Ad Network Software, thus we made this list of best Ad Network Software. We also wrote about how to learn Ad Network Software and how to install Ad Network Software. Recently we wrote how to uninstall Ad Network Software for newbie users. Don’t forgot to check latest Ad Network statistics of 2024.

Reference

  1. acquisio – https://www.acquisio.com/blog/agency/10-display-advertising-statistics-every-ppc-marketer-needs-to-know/.
  2. hootsuite – https://blog.hootsuite.com/social-media-advertising-stats/.
  3. webfx – https://www.webfx.com/blog/marketing/google-ads-statistics/.
  4. digitalthirdcoast – https://www.digitalthirdcoast.com/blog/google-ads-statistics.
  5. appbrain – https://www.appbrain.com/stats/libraries/ad-networks.
  6. businessofapps – https://www.businessofapps.com/ads/ad-fraud/research/ad-fraud-statistics/.
  7. sproutsocial – https://sproutsocial.com/insights/social-media-statistics/.
  8. adstage – https://blog.adstage.io/2017/05/19/social-media-advertising-stats.
  9. statista – https://www.statista.com/statistics/1035623/leading-mobile-app-ad-network-sdks-android/.
  10. smartinsights – https://www.smartinsights.com/internet-advertising/internet-advertising-analytics/display-advertising-clickthrough-rates/.
  11. semrush – https://www.semrush.com/blog/display-advertising-stats-2019/.
  12. 42matters – https://42matters.com/sdk-analysis/top-ad-network-sdks.
  13. udonis – https://www.blog.udonis.co/mobile-marketing/mobile-games/rewarded-video-ads.
  14. applovin – https://www.applovin.com/max/.
  15. sproutsocial – https://sproutsocial.com/insights/facebook-stats-for-marketers/.

How Useful is Ad Network

One of the key benefits of ad networks is the ability to reach a larger audience. By tapping into a network of websites, advertisers can ensure that their message is seen by a diverse range of users across the internet. This broad reach helps to maximize the impact of advertising campaigns and increase brand exposure, ultimately leading to higher levels of engagement and conversions.

Ad networks also offer advertisers the opportunity to target their audience with precision. Through advanced targeting capabilities, advertisers can tailor their campaigns based on a variety of factors, such as demographics, location, interests, and behavior. This level of targeting ensures that ads are delivered to the most relevant audience, increasing the likelihood of capturing the attention of potential customers.

For publishers, ad networks provide a steady stream of revenue by allowing them to monetize their websites or platforms through the display of ads. By partnering with an ad network, publishers can tap into a pool of advertisements and earn passive income based on the number of impressions or clicks generated by the ads. This passive revenue stream enables publishers to focus on creating high-quality content while still generating income from their online presence.

Another benefit of ad networks is the ease of use and scalability they offer to advertisers and publishers alike. Ad networks handle the complexity of ad placement, tracking, and optimization, making it easy for advertisers to launch campaigns and for publishers to monetize their traffic. Additionally, ad networks can accommodate campaigns of any size, from small businesses seeking to reach a local audience to global brands looking to achieve mass exposure.

Despite these benefits, some critics argue that ad networks can be intrusive and disrupt the user experience. Advertisements appearing on websites can sometimes be seen as obtrusive or distracting, leading to frustration among users. Additionally, concerns about data privacy and tracking have raised questions about the ethics of targeted advertising and the extent to which user data is being used to deliver personalized ads.

In conclusion, ad networks play a crucial role in the world of online advertising by connecting advertisers and publishers in a seamless and efficient manner. By offering broad reach, precise targeting, passive revenue streams, ease of use, and scalability, ad networks provide a valuable service to businesses looking to promote their products or services and publishers seeking to monetize their online presence. However, it is important for ad networks to strike a balance between delivering relevant ads and respecting the privacy and user experience of internet users.

In Conclusion

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We tried our best to provide all the Ad Network statistics on this page. Please comment below and share your opinion if we missed any Ad Network statistics.

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