Creative Management Platforms Statistics 2024 – Everything You Need to Know

• The top five causes of project failure are Change in the organization’s priorities (39%). ^[0]
• For such large IT projects, functionality issues and schedule overruns are the top two causes of failure (at 22% and 28% respectively). ^[0]
• 41%of businesses with a high project failure rate blame a lack of involvement from higher ups in project management. ^[11]
• Over62%of highperforming companies use real time document editing and file version control features Unmet or unclear task dependencies account for12%of project failures. ^[11]

Creative Management Platforms Adoption Statistics

• Despite its impact, adoption rates for PM software remains low . ^[0]

Creative Management Platforms Latest Statistics

• TikTok is the fastest growing social network with a staggering105% user growth ratein the US over the past two years. ^[2]
• Instagram sits in second place (78%). ^[2]
• Facebook is responsible fora quarter of(25%) versus Google (28.9%), Amazon (10.3%) and others (35.6%). ^[2]
• Instagram dominates social streaming services in terms of engagement . ^[2]
• Engagement rates on Instagram are approximately more thansix times higherthan those on Facebook (0.83% to 0.13%). ^[2]
• Instagram Stories (83%) and grid posts (93%). ^[2]
• Uses of the “#ad” tag on Instagramdecreased 17% over the past yearamong influencers. ^[2]
• 44% of usersshop for products on Instagram weekly . ^[2]
• Linkedin ad revenue recently exceeded$1 billion in 2021, growing by 37% while organic session engagement grew by a record 22%. ^[2]
• the platform daily (versus 48.5% that log in monthly). ^[2]
• LinkedIn has one of the highestearning and most educated bases on social media —51% college educatedwith half of users earning more than $75,000 annually. ^[2]
• earn53% more engagementand twice the CTR of employee. ^[2]
• 52% of Twitter usersuse the platform daily (versus 84% that use it weekly). ^[2]
• Twitter’s US advertising revenue totaled $647 million in Q3 2021, anincrease of 51% YoY(and up 98% from the previous quarter). ^[2]
• Shoppers on Pinterest have85% larger shopping cartsthan buyers on other platforms. ^[2]
• According to the platform themselves,7 in 10 Pinnerssay that Pinterest is their go to place to find products or services they can trust. ^[2]
• are40% more likelyto say they love shopping. ^[2]
• 62% of TikTok userssay that platform specific branded content is the best way to connect to customers. ^[2]
• 39% of Gen Z consumerssay that their purchasing decisions are influenced directly by what they see on TikTok. ^[2]
• TikTok sawthe largest increasein planned new platform investment for brands in 2024 (84%) versus YouTube (66%) and Instagram (64%). ^[2]
• Influencers withless than 5k followerssee the highest engagement rates on TikTok (17.9%) vs macro influencers with up to 1 million followers (13.48%). ^[2]
• Social media recently overtook paid search as an advertising channel,growing 25% YoYand exceeding $137 billion. ^[2]
• Social media usersoverwhelmingly trust other usersas their “preferred” form of influencer, most likely to buy from them based on a product recommendation (37%) versus celebrities (7%). ^[2]
• Privacy and data protection are “extremely impactful” and important to52% of social media users. ^[2]
• Only 58% of organizations fully understand the value of project management. ^[0]
• 93% of organizations report using standardized project management practices. ^[0]
• 68% more than 2/3rd of organizations in ‘s annual survey said that they used outsourced or contract project managers in 2018. ^[0]
• Only 23% of organizations use standardized project management practices across the entire organization. ^[0]
• 33% use standardized practices, but not across all departments. ^[0]
• While a small portion 7% of organizations don’t use any standard practices at all. ^[0]
• Coincidentally, 55% of organizations don’t have access to real. ^[0]
• Between 2017 and 2018, the percentage of organizations using spreadsheets to manage their agile projects dropped from 74% to 67%. ^[0]
• 56% of organizations have used only one project management system. ^[0]
• Only 41% of organizations with an enterprise wide project management office report that it is highly aligned to the organization’s strategy. ^[0]
• 80% of highperformance organizations Champions have a PMO. ^[0]
• 72% say that there is a strong alignment of the EPMO to their organizational strategy. ^[0]
• 95% of large firms reported having dedicated PMOs, either in specific departments or across the entire organization. ^[0]
• In contrast, only 75% of small firms had dedicated PMOs. ^[0]
• In 2016, PMOs delivered a 33% improvement in projects delivered under budget, 27% improvement in customer satisfaction, 25% increase in productivity, and 25% reduction in failed projects. ^[0]
• In 2016, the average PMO accounted for nearly 5% of the project budget and had a staff size of 9. ^[0]
• 49% of project managers report to the PMO (up from 42% in 2012). ^[0]
• Incidentally, highperformance organizations had far higher percentage of project managers reporting to the PMO than lowperforming organizations 68% vs 53%. ^[0]
• 50% of respondents in a survey said that their biggest challenge is that PMO processes are seen as overhead. ^[0]
• 42% said that their organizations are resistant to change and adopting new PM methodologies. ^[0]
• 41% said that their biggest challenge is demonstrating the added value of the PMO. ^[0]
• Risk management practices are widely used across most organizations 27% say they ‘always’ use them, while 35% use the ‘sometimes’. ^[0]
• Only 3% of surveyed organizations say they ‘never’ use risk management practices. ^[0]
• Among senior leaders, 87% say that they “fully” understand the importance of PM practices. ^[0]
• Only 32% of organizations say that they’re satisfied with their current PM maturity level. ^[0]
• 67% would rank their department’s PM maturity level at 3 or more. ^[0]
• However, only 47% would rank their organization wide PM maturity at level 3 or higher. ^[0]
• In PMI’s 2017 survey, 62% of successfully completed projects had sponsors who were actively supportive. ^[0]
• 78% of respondents in a Geneca survey also said that they’d like business stakeholders to be more responsive and engaged in the project. ^[0]
• Another study found that 33% of projects fail because of a lack of involvement from senior management. ^[0]
• A whopping 97% of organizations believe that project management is critical to business performance and organizational success, according to a PwC study. ^[0]
• Businesses say that the biggest impact of project management was on team communication (52%). ^[0]
• 44% also said that it improved the quality of the final product, while 38% said that it improved customer satisfaction. ^[0]
• Only 42% of respondents in Wellingtone’s survey that this role is occupied by a professional Project Manager in their organization. ^[0]
• In 2018, nearly 70% of projects met their original goals or business intent, while nearly 60% were completed within the original budget. ^[0]
• Both these figures are up from 62% and 50% respectively in 2016. ^[0]
• Compared to 2017, 71% of organizations reported a lack of funding as their top project management challenge, while 49% more organizations reported an inconsistency in approach. ^[0]
• A survey published in HBR found that the average IT project overran its budget by 27%. ^[0]
• Moreover, at least one in six IT projects turns into a “black swan” with a cost overrun of 200% and a schedule overrun of 70%. ^[0]
• An IT project with a budget over $1M is 50% more likely to fail than one with a budget below $350,000. ^[0]
• A PwC study of over 10,640 projects found that a tiny, tiny portion of companies 2.5% completed 100% of their projects successfully. ^[0]
• According to CIO, organizations that use proven PM practices waste 28x less money than their more haphazard counterparts. ^[0]
• 80% of respondents in a Geneca survey said that they spend half their time on rework. ^[0]
• Only 55% of people involved in projects team leaders and project managers feel that the project’s business objectives are clear to them. ^[0]
• More than 80% also feel that the requirements process doesn’t articulate the needs of the business. ^[0]
• And when the project is wrapped up, only 23% of respondents say that project managers and stakeholders are in agreement when a project is done. ^[0]
• To give you an idea of the abysmal success rate of most projects, only 40% of projects at IBM meet the company’s three key goals schedule, budget, and quality. ^[0]
• 17% of IT projects can go so bad that they can threaten the very existence of the company. ^[0]
• The biggest reason for any dissatisfaction remains price (56%), followed by a lack of features (33%). ^[0]
• 64% and 67% of projects with high maturity of PM processes are delivered on time and within budget, respectively. ^[0]
• The equivalent figures for low maturity organizations are just 36% and 43%. ^[0]
• 83% of high performance organizations make an ongoing investment in project manager training. ^[0]
• 77% of such organizations have formal processes to develop PM competency. ^[0]
• In contrast, only 34% of underperformers offer similar training. ^[0]
• 51% of respondents in PMI’s 2018 survey said that soft skills are more important today, while only 19% said that this skill requirement is unchanged. ^[0]
• 81% of these organizations prioritize the development of technical skills (vs 13% of underperformers). ^[0]
• Despite low maturity levels, only 48% organizations have invested in accredited project management training. ^[0]
• 15% use non accredited training or courses, while more than 25% don’t invest in any training at all. ^[0]
• 60% of PMOs now have a formal project management training program, up from 11% in 2014. ^[0]
• Incidentally, high performing organizations are far more likely to have a training program than low performers (85% vs 38%). ^[0]
• Most PMOs (79%). ^[0]
• However, a significant and growing number (51%). ^[0]
• Despite the platform’s reputation as a seemingly “older” network, 26.4% of the platform’s user base is made up of millennials. ^[12]
• That said, over one third (36%). ^[12]
• Heck, Facebook’s ad revenue saw a 56% increase during 2021 alone. ^[12]
• Interest factoid from this report while Instagram currently has a higher CPC than Facebook , Instagram is also seeing better conversion rates than their parent company (8.07% vs. 6.57%). ^[12]
• Still, this survey is disappointing for the future of Stories. ^[12]
• 2021 revenue grew 78% year over year to $485 million. ^[4]
• 2020 revenue grew 48% year over year to $1,693 million. ^[4]
• 2020 revenue grew 76% year over year to $706 million. ^[4]
• revenue jumped 67% year over year, to $582 million Pinterest annual revenue by the year YearRevenue in USD. ^[4]
• 90% of weekly Pinners make purchase decisions on Pinterest. ^[4]
• 77% of weekly Pinners have discovered a new brand or product on Pinterest. ^[4]
• 98% of Pinners go out and try ideas they find on Pinterest. ^[4]
• 97% of searches on Pinterest are unbranded. ^[4]
• 85% of Pinners use their mobile app. ^[4]
• “Holidays” is the most popular search category 50%. ^[4]
• 64% of Pinterest users described the platform as a place to find ideas, products, or services they can trust. ^[4]
• 47% of Social media users saw Pinterest as the platform for discovering and shopping for products. ^[4]
• The average number of monthly searches on Pinterest is 2 billion Pinterest is one of the top 10 relevant brands in the U.S. 98% of Pinners report trying new things they find on Pinterest. ^[4]
• 77% of weekly Pinners have discovered a new brand or product on Pinterest Pinterest Statistics 1. ^[4]
• The statistics indicate that Pinterest is a predominantly female platform, as seven out of every ten Pinterest users are female According to a recent report, users that identify as female on the platform account for 77.1% of the total audience . ^[4]
• Male audiences grew 40% year over year in 2020 , bringing a ton of new pinners to the platform. ^[4]
• According to statistics, 49% of those that use Pinterest are mostly there to get entertained. ^[4]
• 85% of Pinners also claim to use the platform to plan new projects. ^[4]
• 82% of Pinterest’s active users claim to have bought products based on the brand’s content on site. ^[4]
• 55% more likely to purchase a product after seeing an image or video on Pinterest compared to other platforms. ^[4]
• 98% of Pinners have also claimed to have tried new things that they come across on Pinterest , a clear indication that Pinterest users are open to trying out new and fresh products. ^[4]
• However, according to the statistics, Pinterest is preferred to other popular social media platforms like Snapchat and TikTok, which take up 5% each. ^[4]
• Pinterest has both a web and application version, but according to the company, 85% of all their traffic comes from the mobile app. ^[4]
• Pinterest demographics are up 40% yearover year for Gen Z Pinners and 35% for Millennials. ^[4]
• Pinterest’s international revenue almost doubled in 2020 revenue in 2020 grew 48% year over year to $1,693 million. ^[4]
• 38% of Pinners have undergone college education. ^[4]
• While 28% of US adults are on Pinterest, it is interesting to note that 38% of them have a college degree or have undergone some college studies. ^[4]
• This is a bigger number of people compared to only 20% for those on Snapchat, 32% on Twitter, and 15% on Reddit. ^[4]
• 88%of remote workers face inconsistent leadership and miscommunications with other team members 83%of employees report feeling burnt out by a high volume of emails COVID 19 has increased employee burnout by12%in two months. ^[11]
• 20%of employees cite an unmanageable workload as the number one cause of burnout. ^[11]
• According to the study from the Project Management Institute, businesses with a clear project management structure in place have 38% more successful projects that met their original goals than those that did not. ^[11]
• Additional statistics showing the value of project management are Only21%of companies have standardized project management systems like waterfall and agile in place 1 in 6IT projects have a cost overrun of200%. ^[11]
• IT projects with a budget of at least$1 millionare50%more likely to fail to meet business objectives. ^[11]
• 41%of organizations reporting poor project performance say they don’t get enough support from project management and project sponsors. ^[11]
• 61%of companies using project management tools completed projects on time, while only41%of those not using them did. ^[11]
• 50%of project managers spend at least one full business day. ^[11]
• 80%of employees spend half of their workweek on “rework” caused by poor communication Close to46%of team leaders say hitting project deadlines is their biggest problem. ^[11]
• 90%of projects require team participation as opposed to individual responsibility. ^[11]
• 31%of companies say that miscommunications about project objectives is the number one reason why projects fail 59%of workers in the United States say communication is their biggest obstacle. ^[11]
• 45%of team members say Gantt charts are their most used project management feature 55%of team members say project objectives are unclear Only9%of. ^[11]
• 40%of project managers spend most of their time micromanaging employee responsibility and answering questions over email. ^[11]
• 71%of business executives say employee engagement is one of the top factors in project success. ^[11]
• Only52%of executives say their employees’ time allocation matches company priorities. ^[11]
• 76%of executives say agile project management tools will be the new normal Monday.comis used by over100,000teams across201industries. ^[11]
• As of Q4 2021, TikTok raked in $2.3 billion in consumer spending marking an increase of 77% from its Q4 2020 revenue. ^[1]
• ByteDance reportedly saw its revenue grow by 70% yearon year to more than $58 billion In Q4 2021, nearly 60% of TikTok’s revenue came from China, while 13% was generated in the US. ^[1]
• 68 percent of TikTok users watch someone else’s video and 55 percent upload their own videos. ^[1]
• App Store has only generated 495.2 million downloads accounting for only 24.5% of the total TikTok installs. ^[1]
• 43% of TikTok’s global audience of TikTok was between 18 and 24 years old , as opposed to the 3.4% of TikTok audience that is older than 55. ^[1]
• In the U.S., the biggest TikTok age group in 2021 were 1019yearolds (25%). ^[1]
• Gender 57% of TikTok users are female and only 43% are male. ^[1]
• In March 2021, female users accounted for 61% of TikTok’s active user accounts in the United States. ^[1]
• According to App Ape, male users only accounted for 39% of the video sharing app’s user base on the Android platform. ^[1]
• Teenage female users accounted for 16.4% of TikTok’s active user accounts in the United States. ^[1]
• Female users aged 30 to 39 years were the second largest user group, accounting for 13.8% of the video sharing app’s user base on the Android platform. ^[1]
• 75% of all downloaded apps are only accessed once and then entirely forgotten. ^[1]
• However, as 90% of all TikTok users access the app on a daily basis, you can be sure that this app is part of the remaining quarter. ^[1]
• Moreover, 54% of internet users from the U.S. go to TikTok more than 2 times per day, which makes TikTok one of the platforms where users consume different content throughout the day. ^[1]
• TikTok Engagement Rates engagement rates of 17.96% on TikTok, 3.86% on Instagram, and 1.63% on YouTube. ^[1]
• / number of views) * 100%. ^[1]
• Marketers also have to take note of these engagement rates, as a TikTok account with 100,000+ followers has an engagement rate of 5.30% compared to Instagram’s 1.10% and Twitter’s 0.30%. ^[1]
• As of 2024, it was estimated that TikTok video creator Charli D’Amelio earned $17.5 million. ^[1]
• Email collection forms were the most successful at converting viewers, with a 15% conversion rate in 2020. ^[5]
• Events placed at the beginning of videos perform the best, with a conversion rate of 12.7%. ^[5]
• 3.5% of ecommerce website visits via mobile are converted into purchases, compared to 3.9% on desktop. ^[5]
• Email visitors are the most likely to convert on forms — and people coming from search advertisements are the least likely. ^[5]
• The highest bounce rates are on social (45%) followed by direct (44%). ^[5]
• Almost 25% of companies invest in mobile optimization as a top SEO tactic. ^[5]
• Our extensive surveys have turned up knowledge that’s as close to 100% reliable as you can get in the project management world. ^[13]
• Only35%of project managers surveyed in 2020 were “somewhat or very satisfied” with the systems in place. ^[13]
• Despite the importance of PPM, only61%apply a defined project management methodology to each project. ^[13]
• Project management maturity isn’t valued.46%of organizations make project management a cultural priority — despitestatistical proofthat a mature project management process makes an organization far more likely to deliver on time and under budget. ^[13]
• As a result,54%of organizations lack the ability to track KPIs in real. ^[13]
• Across all organizations,11.4%of all resources are wasted due to inferior project management processes. ^[13]
• But there are positive signs.89%of organizations. ^[13]
• now have at least one project management office , and50%have more than one. ^[13]
• In addition,71%of PMs surveyed believe the perceived value of their role is increasing, up from55% in 2019. ^[13]
• These offices are busy.59%of project managers run between 2 and 5 projects. ^[13]
• 11% run 6 to 10 projects, and 15% run more than 10 at a time. ^[13]
• Only 15% of project managers work on only one project at a time. ^[13]
• A monday.com survey found thatRepetitive tasks are eating our productivity alive.54%of workers spend 5 or more hours per week on tedious tasks that require little or no creativity. ^[13]
• For 16%, it’s 10 or more hours. ^[13]
• Our co workers also bear some of the blame.41%of workers reported that message notifications from email, Slack, and other platforms were a major obstacle to getting work done.20%described email overload as a serious problem. ^[13]
• 57% of workers reported that they’ve begun to feel the symptoms of burnout. ^[13]
• 30% report feeling less creative than they used to be, and a whopping 63% don’t think they’re getting enough chances to do their best work. ^[13]
• 63% agree or strongly agree that AI will make a bigger difference to business than the advent of the internet. ^[13]
• As we saw above, 54% of workers believe they could save at least 5 hours by automating their most menial tasks. ^[13]
• In spite of this, however, 58% of CEOs have not implemented any kind of AI in their business, likely due to the difficulty of finding employees qualified to put it in place. ^[13]
• Companies are committing to training project managers.61%of organizations provide some form of project management training, while 47% have gone the extra mile and established a clear path for developing PM careers. ^[13]
• will makeCertification remains extremely important.22%more money than a PM who hasn’t been certified. ^[13]
• Research suggests that the most popular Agile innovation among businesses today is the daily standup, used byCompanies loveAgile project management, but they adopt it piecemeal.85% of respondents. ^[13]
• Runners up include retrospectives (81%),sprint planning(79%), sprint review (77%), and short iteration cycles (64%). ^[13]
• Across a range of organizations that are seen as innovators in PM technology and practices, 53% employ at least one Agile methodology technique. ^[13]
• The trend is to keep teams small.30.5%of project teams have 5 or fewer members. ^[13]
• Another 39% have between 6 and 10 members, leaving only 30.5% with more than 10 employees. ^[13]
• Surprisingly, the first step is empathy.91% of CEOs— as clear a consensus as we found anywhere — believe that the ability to empathize with colleagues, subordinates, and customers directly influences a company’s financial performance. ^[13]
• Only43%of companies reported that they “most of the time” or “always” complete their projects within the established budget. ^[13]
• Projects where the company spends $1 million or more fail 50% more often than projects where $350,000 or less is spent. ^[13]
• If teams and leaders take an average of 1 hour to make any decision, projects succeed at a rate of 58%. ^[13]
• When that time increases to 5 hours, the project success rate drops to 18%. ^[13]
• a role.58%of organizations said that the coronavirus pandemic had a “moderate or significant” impact on their operations, forcing them to delay or cancel projects. ^[13]
• Remember how we said earlier that only about 23% of businesses were using a dedicated project management solution?. ^[13]
• 91% of our users said they listed their project tasks on a board. ^[13]
• 88% said that their job frequently involved re prioritizing and updating their tasks, while 70% spent a lot of time keeping track of deadlines and milestones. ^[13]
• And 42% were trying to do all of this in a spreadsheet. ^[13]
• 15/04/22 More than 77% of Linkedin users are from outside the US. ^[6]
• Females account for 42.8% of the total LinkedIn users, while 57.2% of LinkedIn users are. ^[6]
• male 48.5% of US LinkedIn users are Monthly Active Users 346.7 million female users on LinkedIn and 463.3 million male users. ^[6]
• After the U.S. with 1 LinkedIn users, India , Mainland China , Brazil , and the U.K. are the countries with the most LinkedIn users 20.4% of Millennials use LinkedIn. ^[6]
• 59.1% of LinkedIn users are between the ages of 25 and 34. ^[6]
• An estimated 34% of young millennials and 41% of older millennials have decisionmaking responsibilities 17 million opinion leaders and 10 million C Level executives on LinkedIn. ^[6]
• There was a 110% increase in confirmed hires yearover. ^[6]
• LinkedIn’s total traffic comes from mobile company’s employees account for 30% of its total engagement. ^[6]
• Employees are 14x more likely to share content from their employers than any other type of content on LinkedIn. ^[6]
• 73% of buyers are more likely to consider a brand if the salesperson reaches out via LinkedIn. ^[6]
• There was an increase of 110% in confirmed hires yearover year in Q2 FY22. ^[6]
• You are 7x more likely to be found if you have a profile picture on LinkedIn. ^[6]
• You are 12x more likely to be found on LinkedIn if you include at least two past working experiences. ^[6]
• More than 95% of recruiters use LinkedIn regularly. ^[6]
• 57.2% of LinkedIn users are male, while females take up 42.8% of the total user number . ^[6]
• In the United States, however, the gender divide seems to narrow as 47.9% of LinkedIn users are female and. ^[6]
• According to the report, women are 16% more likely than men to get hired after applying for a job. ^[6]
• When broken further, the age group with the most number of LinkedIn users is between 25 and 34 years, taking up 59.1% of the total. ^[6]
• The second most popular age group on LinkedIn ranges between 18 and 24, taking up 20.4% of the total. ^[6]
• By the mere fact that LinkedIn is a platform for those working, scouting for newer professional opportunities, or looking to network, there are very few members (only 2.9% of the total). ^[6]
• With the world moving towards the mobile first ideology, it is no surprise to learn that 57% of all LinkedIn traffic is from mobile devices. ^[6]
• The same report from LinkedIn also claims that 80% of engagement on content comes from mobile devices. ^[6]
• These figures make it no surprise to learn that 87% of recruiters use or engage LinkedIn at some point in their recruitment process. ^[6]
• According to LinkedIn , over 49 million people use the platform to search for jobs every week, and in every minute, 6 people get hired on LinkedIn. ^[6]
• When looking at female and male candidates on LinkedIn, recruiters are 13% less likely to click on a woman’s profile when she shows up in search. ^[6]
• According to the platform, 4 out of 5 LinkedIn members drive business decisions in some form. ^[6]
• According to LinkedIn, 45% of content readers are managers , CEOs, VPs, and other upper ranks in companies. ^[6]
• With over 53% of the world’s population on social media, it’s critical that your business has an effective social media strategy that helps you reach your intended audience. ^[7]
• 54% of social browsers use social media to research products. ^[7]
• While 71% of teens claimed to use the platform in 2015, the number has now dropped to 67%. ^[7]
• 69% of U.S. adults use Facebook and 76% have visited the platform in the last month. ^[7]
• 98.3% of Facebook users access the platform on mobile devices. ^[7]
• 16% of all Facebook profiles are fake or duplicates. ^[7]
• In 2019, 22% of U.S. adults used Twitter, down from 24% in 2018. ^[7]
• Link clicks account for 92% of all user interaction with tweets. ^[7]
• Tweets with hashtags get 100% more engagement. ^[7]
• Socially responsible ads on twitter perform 12% better than standard ads. ^[7]
• 93% of Twitter community members are open to brands getting involved in conversation, such as providing help and support. ^[7]
• 67% of Gen Z and 57% of Millennials use the platform,. ^[7]
• in comparison to only 38% of Gen X. 64% of Instagram users are under the age of 34. ^[7]
• Videos get 21.2% more interactions compared to images and 18.6% more interactions compared to carousels. ^[7]
• 90% of people on Instagram follow a business. ^[7]
• 83% of people use Instagram to discover new products and services and 87% said they took specific action, like making a purchase, after seeing product information. ^[7]
• eMarketer estimated that Instagram added 26.9 million users between 2016 and 2020 — almost double the incremental users expected for Twitter, and far more than any other social platform tracked. ^[7]
• As of July 2021, 51% of Instagram users were female and 48% were male. ^[7]
• As of Q2 2021, 60% of LinkedIn users were between 25 and 34 years old. ^[7]
• In Q1 of 2021, LinkedIn revenue is up 16% in YoY growth. ^[7]
• LinkedIn made more than 8.1 billion in revenue in 2020, a 20% increase from 2019. ^[7]
• It grew 44 percent yearover year in Q1 of 2019. ^[7]
• 82% of B2B markers report finding the greatest success on LinkedIn. ^[7]
• Over 46% of all social media traffic to company websites comes from LinkedIn. ^[7]
• 18to34year olds use YouTube to view video content on TV, 7.9% more often than basic cable, and 14.5% more often than premium cable. ^[7]
• YouTube accounts for more than 25% of total worldwide mobile traffic. ^[7]
• 85% of U.S. teens were active on YouTube in 2019. ^[7]
• 41% of global TikTok users are between the ages of 16 and 24. ^[7]
• 58.8% of U.S. TikTok users are female. ^[7]
• In 2020, Reddit had 52 million daily active users, up 44%. ^[7]
• Most Reddit users in the U.S. are male, but 15% of U.S. adults say they use the platform. ^[7]
• Only 8% of female U.S. adults say they used Reddit in 2019. ^[7]
• Answering a complaint on social media can increase customer advocacy by 25%. ^[7]
• 79% of consumers expect brands to respond within a day of reaching out over social media, but average brand response rates across all industries is lower than 25%. ^[7]
• 54% of social browsers use social media to research products. ^[7]
• 54% of Gen Z and 49% of Millenials say social media is their preferred channel for ad influence. ^[7]
• 79% of people say that user generated content on social media significantly impacts their purchasing decisions. ^[7]
• Acknowledgment is key 77% of Twitter users appreciate a brand more when their tweet is responded to. ^[8]
• 84% of people expect brands to create content. ^[8]
• 70 80% of users ignore sponsored search results. ^[8]
• About 72% of all online shopping carts are abandoned. ^[8]
• This has been a big issue for online businesses, since only 8% of users return to finish shopping after they initially abandon their cart. ^[8]
• 90% of searchers haven’t made their mind up about a brand before starting their search. ^[8]
• Consumers don’t necessarily hate all advertisements, as 83% of them wish that they could just filter those they don’t want to see instead of blocking them all. ^[8]
• There is a hacker attack every 39 seconds, and 43% of cyber attacks target small businesses. ^[8]
• The average click through rate on paid search ads using AdWords is about 2%. ^[8]
• Customer reviews also influence 67.3% of purchasing decisions. ^[8]
• Worldwide digital ad spending is predicted to reach over $375 billion by 2021. ^[8]
• In 2015 alone, 18to 49year olds spent 4% less time watching TV and 74% more time watching content on YouTube. ^[8]
• Over 70% of YouTube watch time comes from viewers on mobile devices. ^[8]
• YouTube mobile ads receive viewer attention 83% of the time. ^[8]
• This is one of the most startling online advertisements vs traditional advertising statistics, seeing that TV ads only get attention 45% of the time. ^[8]
• The top brands on Instagram are seeing a per follower engagement rate of 4.21%, which is 58 times higher than on Facebook and 120 times higher than on Twitter. ^[8]
• 80% of users follow at least one business on Instagram, while more than 200 million people visit at least one business profile every day. ^[8]
• This is one of the more impressive Facebook advertising facts, representing a 23% yearon. ^[8]
• Facebook owned 24.5% of all digital video ad spending in 2018. ^[8]
• Facebook received nearly 87% of U.S. social media video ad spending in 2018. ^[8]
• The average engagement rate for Facebook video posts is 6.01%. ^[8]
• This spending is predicted to grow by 73% over the next five years, making social media platforms even more powerful when it comes to reaching new customers across the world. ^[8]
• In 2017, it already represented more than 16% of all digital ad spending in the world. ^[8]
• Investing in TV can increase advertising effectiveness by 40%. ^[8]
• That likelihood is 70% between three and six months, and 86% over three years. ^[8]
• Teens and millennials watch 40% less traditional TV than they did five years ago. ^[8]
• The amount of time 18to 34yearolds as a whole spent watching traditional TV – both live and time shifted – in Q3 2018 dropped by about 17.2% from the previous year. ^[8]
• Mobile searches for “best” have grown 80% in the past two years. ^[8]
• This information reflects the growing dominance of mobile devices compared to desktop computers, with up to 70% of total web traffic and 72% of digital ad spend now taking place on mobile. ^[8]
• 88% of consumers who search for a local business on their mobile call or visit that business within a day. ^[8]
• What’s more, 18% of all local searches lead to a sale within 24 hours. ^[8]
• It’s important to cater to your local clientele, as 72% of people who visit a physical shop choose one within five miles of their location. ^[8]
• It’s worth noting that since the arrival of the European Union’s General Data Protection Regulation in 2018, this figure has likely declined for businesses that serve customers in the EU. ^[8]
• Adding videos to your email can increase click rates by 300%, while interactive email content increases the rate of clickto. ^[8]
• 49% of consumers say they would like to receive promotional emails from their favorite brands on a weekly basis. ^[8]
• Research shows 32% of businesses send emails every day, while 41% send them on a weekly basis. ^[8]
• 91% of consumers check their email daily. ^[8]
• In 2024, social media video ad spending will grow by 20.1% to $24.35 billion You heard it here first that short form video is back en vogue. ^[9]
• Running ads continues to be a failsafe way to increase your brand awareness Surprisingly, half of adult internet users say that when brands use their data in advertising, it helps them discover (50%) and find (49%). ^[9]
• 52% of social media users say that when a platform protects their privacy and data, it’s incredibly impactful on their decision to interact with the ads or sponsored content they see on the channel. ^[9]
• Social media will account for 33% of all digital advertising spending And annual advertising spends on social media will top $134 billion in 2024 , an increase of over 17% YOY. ^[9]
• Instagram’s ad reach jumped by an impressive 21% Insta’s popularity continues to grow, and so does its ad reach. ^[9]
• If you’re looking to spend your ad budget on Instagram, it might be worth also knowing that their ad reach has grown by over 60% over the past two years. ^[9]
• Facebook ad statistics continue to grow across Meta’s “Family of Apps” Meta, the parent company of Facebook, Messenger, Instagram, and Whatsapp , saw ad impressions grow by 10% in 2021. ^[9]
• The cost of running ads on Meta increased by 24% YOY. ^[9]
• That’s 26% of Facebook’s total advertising reach. ^[9]
• Twitter’s 2021 annual revenue jumped 37% to over $5 billion. ^[9]
• Ad revenue on Twitter exceed $1.41 billion , an increase of 22% YOY. ^[9]
• Monetizable daily active users grew by 13% to 217 million in Q4 2021. ^[9]
• Twitter ads reach 5.8% of the world population over age 13. ^[9]
• While this figure isn’t wildly high, it’s important to remember that Twitter is a relatively niche platform and that 5.8% of people could well be your engaged target audience. ^[9]
• That’s 78% lower than Pinterest’s, which is $30.00 CPM. ^[9]
• , Snapchat’s DAU count increased by 20% to 319 million. ^[9]
• Snapchat ads are 7x more efficient than TV ads at reaching Gen Z Also, note that 72% of Snapchat ad viewers weren’t even reachable by TV ads, according to the same Neilsen study. ^[9]
• The kids of today have an impressive 55% recall rate, compared to boomers, who have a 26% recall rate. ^[9]
• Snapchat 64% of Snap Ads are viewed with sound on For brands advertising on Snapchat, it’s essential to incorporate audio into your ads for an effective campaign. ^[9]
• LinkedIn ads reach 12% of the world’s population and 62% of the American population. ^[9]
• According to the most recent LinkedIn statistics, the platform is growing with 675 million users worldwide. ^[9]
• LinkedIn is primarily where the guys hang out Almost 57% of the platform’s users are male, compared to 43% of female users. ^[9]
• And cost per lead on LinkedIn is 28% lower than on Google AdWords , making the platform more attractive for a business’s bottom line. ^[9]
• YouTube ads targeted by intent have 100% higher lift in purchase intent than those targeted by demographics. ^[9]
• They also have a 32% higher lift in ad recall. ^[9]
• YouTube’s advertising revenue increased by 25% YOY. ^[9]
• 11% of users spend between five and ten hours a week on the app, and 30% of worldwide users spend less than one hour a week scrolling videos. ^[9]
• Over 90% of the world’s creative professionals use Adobe Photoshop. ^[14]
• Documents created, signed, shared, and stored in Document Cloud drive a 90% cost savings and a 95% reduction in environmental impact compared to paper. ^[14]
• In fact, according to a study by McKinsey & Co, design focused firms delivered 32% higher revenue growth on average. ^[10]
• User generated content on Facebook affected up to 26.4% of purchase decisions vs 1.9% for Twitter in 2020. ^[10]
• In 2020, US adults spent 7 hours 50 minutes consuming digital media per day, up 15% over the average daily time spent in 2019. ^[10]
• By 2024, over 80% of all global internet traffic will come from streaming and downloading videos. ^[10]
• 51% of B2B decision makers use YouTube videos to research purchases. ^[10]
• The most commonly created types of videos are explainer videos (73%), social media videos (67%), presentation videos (51%), sales videos (41%), and video ads (41%). ^[10]
• 70% of YouTube viewers watch videos for “help with a problem” they’re having in their hobby, studies, or job. ^[10]
• In a 2018 HubSpot survey, 54% of consumers wanted to see more video content from a brand or business they support. ^[10]
• Here’s what you should know about SEO in 2024 92.96% of global traffic comes from Google search, Google Images, and Google Maps. ^[10]
• 68% of online experiences begin with a search engine. ^[10]
• 39% of purchasers are influenced by a relevant search. ^[10]
• The #1 result in Google’s organic search results has an average CTR of 31.7%. ^[10]
• Only 5.7% of pages will rank in the top 10 search results within a year of publication. ^[10]
• 75% of people never scroll past the first page of search engines. ^[10]
• 90.63% of pages get no organic search traffic from Google. ^[10]
• 52.2% of all website traffic worldwide comes from mobile phones. ^[10]
• The average Amazon PPC conversion rate is 9.47%. ^[10]
• 74% of brands say PPC is a huge driver for their business. ^[10]
• 64% of brands are planning to increase their PPC budget in the next 12 months. ^[10]
• PPC visitors are 50% more likely to purchase something than organic visitors. ^[10]
• Google Ads’ Display Network reaches 90% of internet users via 2 million websites. ^[10]
• 53% of paid clicks are made on mobile devices. ^[10]
• 56% of digital media professionals think programmatic advertising will be the most vulnerable to brand risk incidents in 2021. ^[10]
• Only 22 percent of businesses are happy with their current conversion rates. ^[10]
• 3.32% of e. ^[10]
• In March 2020, 88.05% of online shopping orders were abandoned. ^[10]
• Automotive had the highest cart abandonment rates out of all measured categories with a 96.88% abandonment rate. ^[10]
• 50% of shoppers will abandon carts because of high extra costs like shipping, tax, and fees. ^[10]
• The highest average conversion rate by traffic source is paid search (2.9%). ^[10]
• The average conversion rate in Google Ads on mobile across all industries is 4.1% on the search network and 0.6% on the display network. ^[10]
• Automated welcome emails sent by e commerce players had a conversion rate of 51.9% in 2020;. ^[10]
• Automated cart abandonment emails had a conversion rate of 33.89% in 2020. ^[10]
• The average conversion rate for landing pages is 9.7% Conversion rates drop by 4.42% for every extra second of page. ^[10]
• 55.%% of companies plan to increase their CRO budget. ^[10]
• 98.3% of Facebook users access the platform on mobile devices. ^[10]
• User generated content on Facebook influences purchasing decisions for up to 25.3% of people. ^[10]
• Not optimizing for the mobile user is akin to neglecting around 50% of your potential customer base. ^[10]
• 63% of mobile traffic is reported to come from video content. ^[10]
• Nearly 50% of buyers start product searches from their mobile devices. ^[10]
• 80% of the internet users own a smartphone. ^[10]
• Ericsson Mobility Report predicting a 25% increase in mobile traffic by 2025. ^[10]
• Mobile devices are used for over 40% of online transactions. ^[10]
• More than 60% of B2B buyers report that mobile played a significant role in a recent purchase. ^[10]
• 46% of people would not purchase from a brand again if they had an interruptive mobile experience. ^[10]
• 50% smartphone users are more likely to expect to purchase something immediately while using their smartphone. ^[10]
• Google owns 96% of mobile search traffic. ^[10]
• If the mobile page takes longer than 3 seconds to load, 53% of people will leave it. ^[10]
• M commerce volume is forecast to rise at a 25.5% compound annual growth rate until 2024, and account for 44% of all eCommerce transactions. ^[10]
• 33.6% of consumers perform price comparison in store on their mobile device. ^[10]
• Up to 70% of shoppers abandon online shopping carts. ^[10]
• 28% won’t buy when they are required to create an account to checkout. ^[10]
• US clickand collect eCommerce sales are expected to grow 60.4% to $58.52 billion. ^[10]
• Amazon will account for 50% of all US eCommerce sales by 2021. ^[10]
• In 2019, e retail sales accounted for 14.1% of all retail sales worldwide. ^[10]
• This figure is expected to reach 22% in 2024. ^[10]
• Over 70% of B2B decision makers prefer remote human interactions. ^[10]
• Product specs (67%) and product comparisons (65%). ^[10]
• 89% of B2B researchers gather information about potential purchases through the internet. ^[10]
• Between February and March 2020, the number of B2B brands offering webinars grew by 36%, from 245 to 332. ^[10]
• The average MQL to SQL conversion rate is 13%. ^[10]
• For automated cart abandonment emails, the conversion rate stood at 33.89% in 2020. ^[10]

I know you want to use Creative Management Platforms, thus we made this list of best Creative Management Platforms. We also wrote about how to learn Creative Management Platforms and how to install Creative Management Platforms. Recently we wrote how to uninstall Creative Management Platforms for newbie users. Don’t forgot to check latest Creative Management Platformsstatistics of 2024.

Reference

1. workamajig – https://www.workamajig.com/blog/project-management-statistics.
2. omnicoreagency – https://www.omnicoreagency.com/tiktok-statistics/.
3. sproutsocial – https://sproutsocial.com/insights/social-media-statistics/.
4. bls – https://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm.
5. omnicoreagency – https://www.omnicoreagency.com/pinterest-statistics/.
6. hubspot – https://www.hubspot.com/marketing-statistics.
7. omnicoreagency – https://www.omnicoreagency.com/linkedin-statistics/.
8. hubspot – https://blog.hubspot.com/blog/tabid/6307/bid/23865/13-mind-bending-social-media-marketing-statistics.aspx.
9. smallbizgenius – https://www.smallbizgenius.net/by-the-numbers/advertising-statistics/.
10. hootsuite – https://blog.hootsuite.com/social-media-advertising-stats/.
11. ziflow – https://www.ziflow.com/blog/digital-marketing-statistics.
12. saaslist – https://saaslist.com/blog/project-management-statistics/.
13. sproutsocial – https://sproutsocial.com/insights/facebook-stats-for-marketers/.
14. monday – https://monday.com/blog/project-management/project-management-statistics/.
15. adobe – https://www.adobe.com/about-adobe/fast-facts.html.

How Useful is Creative Management Platforms

One of the key benefits of creative management platforms is their ability to centralize all creative assets and resources in one place. This not only helps in organizing and structuring the creative process but also ensures that all team members have access to the latest and most up-to-date resources. No more searching through countless emails or digging through old files on shared drives – everything you need is just a few clicks away.

In addition, creative management platforms enable seamless collaboration among team members, whether they are working in the same office or across different time zones. With features like real-time editing, commenting, and version control, teams can work together on projects in a way that is efficient and productive. This ensures that everyone is on the same page and that there is a clear line of communication throughout the creative process.

Furthermore, creative management platforms also offer robust project management capabilities that help teams stay on track and meet deadlines. From assigning tasks and establishing timelines to tracking progress and setting reminders, these platforms provide a comprehensive set of tools that help keep projects moving forward smoothly. This not only increases productivity but also reduces the likelihood of projects getting delayed or going over budget.

Another benefit of creative management platforms is their ability to facilitate creativity and innovation within teams. By providing a platform for brainstorming, sharing ideas, and receiving feedback, these platforms create a collaborative environment where creativity can thrive. Team members can bounce ideas off each other, iterate on concepts, and experiment with different approaches, all within the confines of the platform. This not only leads to better outcomes but also fosters a culture of innovation within the organization.

Ultimately, creative management platforms are a valuable asset for any company looking to enhance their creative processes and drive innovation. By centralizing assets, fostering collaboration, streamlining project management, and facilitating creativity, these platforms provide a comprehensive solution for teams looking to bring their creative ideas to life. With the business landscape becoming increasingly competitive and fast-paced, having a tool that can help streamline and optimize the creative process is essential for staying ahead of the curve.

In conclusion, creative management platforms are indeed a useful and essential tool for companies looking to enhance their creative processes and foster innovation within their teams. By providing a centralized platform for collaboration, project management, and creativity, these platforms offer a comprehensive solution for companies looking to streamline their creative processes and bring their ideas to life. If you want to take your creativity and innovation to the next level, investing in a creative management platform is a smart choice.

In Conclusion

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