Digital Audio Advertising Statistics 2024 – Everything You Need to Know

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Are you looking to add Digital Audio Advertising to your arsenal of tools? Maybe for your business or personal use only, whatever it is – it’s always a good idea to know more about the most important Digital Audio Advertising statistics of 2024.

My team and I scanned the entire web and collected all the most useful Digital Audio Advertising stats on this page. You don’t need to check any other resource on the web for any Digital Audio Advertising statistics. All are here only 🙂

How much of an impact will Digital Audio Advertising have on your day-to-day? or the day-to-day of your business? Should you invest in Digital Audio Advertising? We will answer all your Digital Audio Advertising related questions here.

Please read the page carefully and don’t miss any word. 🙂

Best Digital Audio Advertising Statistics

☰ Use “CTRL+F” to quickly find statistics. There are total 238 Digital Audio Advertising Statistics on this page 🙂

Digital Audio Advertising Market Statistics

  • Ad spending is expected to show an annual growth rate of 8.88%, resulting in a projected market volume of US$9.83bn by 2026. [0]
  • The market size is expected to increase by 5.5% in 2021. [1]
  • The market size is expected to increase by 5.5% in 2021. [2]
  • It’s equivalent to approximately 3% of the display market when social is excluded. [3]
  • Only 17% of marketers use landing page A/B tests to improve conversion rates. [4]
  • 64% of SEO marketers call mobile optimization an effective investment. [4]
  • These points, combined with the sheer number of dedicated podcast listeners out there–nearly 60% of whom make purchases after hearing an ad, make programmatic audio a shiny new highway for any 2020 marketing strategy. [5]
  • Even though AM and FM still have 50.1% of the radio market whereas digital was split with DAB at 36.3%, digital TV at 5.1% and online and apps at 8.5%. [6]

Digital Audio Advertising Latest Statistics

  • In the Digital Audio Advertising segment, 76% of total ad spending will be generated through mobile in 2026. [0]
  • The Digital Audio Advertising segment is expected to show an ad spending growth of 0.3% in the mobile segment in 2024. [0]
  • In 2021, there will be 121.9 million paid audio subscribers in the US, which account for 41.4% of internet users. [7]
  • US advertisers will spend $1.33 billion on podcast ads this year, a 38.7% yearover. [7]
  • This year, US advertisers will spend $5.59 billion on digital audio services ads, an increase of 16.0% over 2020. [7]
  • US Digital Audio Services Ad Spending, 2018 2025 (billions, % change, and % of total radio + digital audio services ad spending). [7]
  • US Radio Ad Spending, 2018 2025 (billions, % change, and % of total radio + digital audio services ad spending). [7]
  • US Podcast Listeners, by Generation, 2021 (% of internet users, by generation). [7]
  • US Podcast Ad Spending, 2019 2025 (millions, % change, and % of digital audio services ad spending). [7]
  • US Spotify AdSupported Listeners, 2018 2025 (millions, % change, and % of internet users). [7]
  • US Adults Find Trustworthy, Jan 2021 (% of respondents). [7]
  • Average Time Spent in the US, 2019 2024 (hrsmins per day among population, % change, and % of total time spent with digital audio). [7]
  • Internet Users in Finland Who Subscribe to Subscription Videoon Demand Services, by Platform, May 2017 (% of respondents). [7]
  • Jan 2021 (% of respondents). [7]
  • According to US Agency/Marketing Professionals, Oct 2020 (% of respondents). [7]
  • Edison Research findings indicate that An estimated 193 million or 68% of the 12+ population listens every month, which is 1 million more than in 2020. [1]
  • Weekly online audio listening is estimated at 176 million or 62% of the 12+ population. [1]
  • This is 7 million more or 60% of the population as opposed to 2020, an all time high for this category. [1]
  • eMarketer findings indicate that The time adults spent with digital audio recorded an 8.3% growth for a total of 1 hour, 29 minutes per day. [1]
  • Digital audio accounted for 11% of total media time per day for adults in 2020 and will account for 11.7% in 2021 or 1 hour and 34 minutes per day. [1]
  • Active digital audio listeners spent 2 hours and 5 minutes per day on audio in 2020 and will likely add another 5 minutes this year. [1]
  • More than 70% of adults listened to digital audio content at least once a month in 2020 and 91.7% of this occurred via mobile. [1]
  • Age 12 to 34 86% Age 35 to 54 72% Age 55. [1]
  • Furthermore, 51% of those aged 12+ “frequently” or “sometimes” listen to audio with other people, with this percentage rising to 69% among those aged 12 to 34. [1]
  • Podcasting goes mainstream Podcasts are a regular source of content for over 222 million or 78% of the population. [1]
  • About 162 million or 57% of 12+ listened to a podcast at least once. [1]
  • An estimated 116 million or 41% of the population tunes in monthly. [1]
  • The weekly podcast audience includes around 80 million people or 28% of the total population over 12. [1]
  • Most podcast consumers are from the 12 34 age group, comprising 56% of the listenership in 2021, an increase from 49% in 2020. [1]
  • 39% of monthly listeners are those aged between 35 and 54 with a 39% listening share in 2021, down from 40% in 2020. [1]
  • The smallest portion of listeners comes from the group older than 55, representing 26% of monthly listeners, up from 22% in 2020. [1]
  • 48% of monthly podcast listeners are men; women 49%, while 3% are non. [1]
  • 43% of male listenership are monthly listeners in 2021, up from 39% in 2020. [1]
  • 39% of female listenerships are monthly listeners in 2021, up from 36% in 2020. [1]
  • An estimated 131 million people listened to an audiobook in 2021, which is about 46% of the total 12+ population and a 1% increase compared to 2020. [1]
  • Even though the number of people commuting dropped in 2020, audiobook revenue was up more than 17% compared to 2019. [1]
  • Spoken word audio listening has increased by 30% over the last six years and 8% in 2020. [1]
  • 75% listen to spoken word audio each month while 43% listen daily. [1]
  • Those who listen to spoken word audio daily average two hours per day listening, nearly half or 48% of their daily listening time. [1]
  • Spoken word listening accounts for 26% of all listening of the 13+ population, up from 24% in 2019. [1]
  • Mobile technology is driving spokenword listening as 30% of all listening on a smartphone is to spoken. [1]
  • Covid19 has had an impact on listening as 40% of spoken word audio listeners age 13+ say they are listening more since the quarantine restrictions. [1]
  • Trinity Audio’s research indicates that The total ListenThrough Ratio for audio versions of news articles and blog posts is 59%, meaning more than half of the total listenership listened through the entire audio content. [1]
  • Long form content has the highest LTR at 70%, while content up to three minutes long and content between three and five minutes long both have the same LTR at 55%. [1]
  • 63% of age 18+ are reached by radio every day. [1]
  • 41% of all daily audio time is spent listening to the radio. [1]
  • 55% of all Gen Z listens to AM/FM radio each day. [1]
  • Almost 50% of the time spent listening to audio in the car among 13 to 24 year olds is to AM/FM radio, surpassing streaming audio, YouTube, and others. [1]
  • With the further development of the ‘car as an entertainment platform’ concept, the radio will likely sustain its high listening share in 2021 and beyond. [1]
  • IAB’s Annual Ad Revenue Report indicates that Digital audio advertising revenue grew by more than $350 million in 2020, increased by 13% to a total of $3.085 billion. [1]
  • Eight of every ten dollars is attributed to mobile devices, with mobile audio revenue growing at a faster 15% rate in 2020 compared to desktop audio. [1]
  • Adobe research indicates that 58% of consumers find smart speaker ads to be less intrusive than other major formats such as TV, print, online, and social. [1]
  • 57% find them more relevant to their needs and interests. [1]
  • 51% of consumers said they found it easier to recall the brand behind a smart speaker ad versus other major ad formats. [1]
  • 53% reported a smart speaker ad drove them to a subsequent purchase. [1]
  • Thanks to streaming audio’s ability to be highly personalized and dynamic, 43% say the audio ads are more relevant to them. [1]
  • 42% stated that audio ads are more likely to capture their attention than ads seen or heard in other places. [1]
  • Trinity Audio’s research indicates that The total ad completion rate of 91% indicates that nearly everyone who listened to audio content also heard an advertisement in its entirety. [1]
  • 15second ads had a 91.7% completion rate, while 30 second ads had a 90.5% completion rate. [1]
  • 81% of media agencies used streaming digital audio advertising in 2020 and 65% used podcast advertising. [1]
  • 69% of media agencies now have streaming digital audio advertising as a significant part of their activity or regularly consider it, while 36% of media agencies now regularly consider podcast advertising. [1]
  • This year, 16.5% of digital radio ads will be transacted programmatically, and that figure will reach 21.0% by 2024. [8]
  • The number of US podcast listeners will increase 16.0% yearover year to 106.7 million. [8]
  • US podcast ad spending will grow 10.4% to $782.0 million and surpass $1 billion in 2021. [8]
  • US digital radio ad spending will shrink 17.0% this year to $3.72 billion. [8]
  • Charts in This Report US Digital Radio Ad Spending, 2018 2024 (billions and % change). [8]
  • US Pandora Ad Revenues, 2016 2024 (billions and % change). [8]
  • US Spotify Ad Revenues, 2016 2024 (millions and % change). [8]
  • US Programmatic Digital Radio Ad Spending, 2019 2024 (millions, % change and % of total digital radio ad spending). [8]
  • US Podcast Ad Spending, 2019 2024 (billions, % change and % of total digital radio ad spending). [8]
  • According to US Ad Sellers, by Channel, May 2020 (% change vs. original plan for 2020). [8]
  • (% of respondents, Feb 2020) US Programmatic Podcast Ad Spending, 2019 2024 (millions, % of total podcast ad spending and % of total programmatic digital radio ad spending). [8]
  • US Podcast Ad Revenue Share, by Buy Type, 2018 & 2019 (% of total). [8]
  • According to a forecast from eMarketer , “Combined, US radio and digital audio services will receive $16.80 billion in ad spending in 2021.”. [9]
  • A study from Edison Research and Triton Digital offers some insight Around eighty million Americans (or 28% of the U.S. population over age 12). [9]
  • Approximately 62% of that same population listen to some form of online audio on a weekly basis. [9]
  • eMarketer also reports , “US advertisers will spend $1.33 billion on podcast ads this year, a 38.7% yearover. [9]
  • With an estimated 120 million podcast listeners in the U.S. alone as of 2021 , developing a digital audio advertising plan is crucial. [9]
  • According to Edison Research , “One third (33%) of Americans 12+, approximately 94 million people, now own a smart speaker, an increase of 22% from last year and nearly five times what it was in 2017 (7%). [9]
  • Almost six in 10 [people] say that podcast ads are more likely to make them consider buying from a brand or a specific product.”. [9]
  • Based on those numbers, digital audio ad spending would make up over 36% and over 40% of the combined total spending on radio and digital audio ads. [9]
  • More than three quarters of US internet users will listen to digital audio formats like podcasts and streaming music at least once a month this year, according to our April 2019 forecast. [10]
  • Podcast listeners account for a much smaller portion of the US internet population (26.9%). [10]
  • And 30.8% of digital audio listeners will access that content via a smart speaker in 2019. [10]
  • Among US Consumers, by Platform, Q1 2019 (% of total). [10]
  • US Digital Audio Listener Penetration, by Provider, 2019 (% of digital audio listeners). [10]
  • Primary Device US Podcast Listeners Use to Listen to Podcasts, Feb 2019 (% of respondents). [10]
  • US Desktop vs. Mobile Audio Ad Spending, 2017 & 2018 (millions and % change). [10]
  • *, Oct 2017 Dec 2018 (% of total). [10]
  • Who Advertise in Podcasts, Now vs. in the Future*, Sep 2015 May 2018 (% of respondents). [10]
  • Top 10 US Podcast Publishers, Ranked by Unique Audience, March 2019 US Podcast Ad Revenue Share, by Campaign Type, 2016 2018 (% of total). [10]
  • US Smart Speaker Users, by Activity, 2019 (% of smart speaker users). [10]
  • An estimated 193 million or 68% of the US 12+ population listens on a monthly basis, which is 1 million more than in 2020. [2]
  • Weekly online audio listening is estimated at 176 million or 62% of the US 12+ population. [2]
  • This is 7 million more or 60% of the population as opposed to 2020, an all time high for this category. [2]
  • The time US adults spent with digital audio recorded an 8.3% growth for a total of 1 hour, 29 minutes per day. [2]
  • Digital audio accounted for 11% of total media time per day for US adults in 2020 and will account for 11.7% in 2021 or 1 hour and 34 minutes per day. [2]
  • Active digital audio listeners spent 2 hours and 5 minutes per day on audio in 2020 and will likely add another 5 minutes this year. [2]
  • More than 70% of US adults listened to digital audio content at least once a month in 2020 and 91.7% of this occurred via mobile. [2]
  • Age 12 to 34 86% Age 35 to 54 72% Age 55+ 46%. [2]
  • Furthermore, 51% of those aged 12+ “frequently” or “sometimes” listen to audio with other people, with this percentage rising to 69% among those aged 12 to 34. [2]
  • Podcasting is a familiar term to around 222 million or 78% of the population in the United States, continuing its significant and steady growth while its overall audience is more diverse than ever. [2]
  • About 162 million or 57% of U.S. citizens over 12 listened to a podcast at least once. [2]
  • An estimated 116 million or 41% of the U.S. population tunes in monthly. [2]
  • The weekly podcast audience includes around 80 million people or 28% of the total U.S. population over 12. [2]
  • Most are from the 12 34 age group, comprising 56% of the listenership in 2021, an increase from 49% in 2020. [2]
  • 39% of monthly listeners are those aged between 35 and 54 with a 39% listening share in 2021, down from 40% in 2020. [2]
  • The smallest portion of listeners is coming from the group older than 55 who represent 26% of monthly listeners, up from 22% in 2020. [2]
  • 48% of monthly podcast listeners are men; women 49%, while 3% are non. [2]
  • 43% of male listenership are monthly listeners in 2021, up from 39% in 2020. [2]
  • 39% of female listenerships are monthly listeners in 2021, up from 36% in 2020. [2]
  • That said, the largest portion of the podcast audience is still predominantly White White 57% African. [2]
  • An estimated 131 million people listened to an audiobook in 2021 , which is about 46% of the total 12+ U.S. population and a 1% increase compared to 2020. [2]
  • Even though the number of people commuting plummeted in 2020, audiobook revenue was up more than 17% compared to 2019. [2]
  • Hence, it’s no surprise that spoken word audio listening has increased by 30% over the last six years and 8% in 2020. [2]
  • Three quarters or 75% of all Americans listen to spoken word audio each month while 43% listen daily. [2]
  • Those who listen to spoken word audio daily average two hours per day listening, nearly half or 48% of their daily listening time. [2]
  • Spoken word listening accounts for 26% of all listening of the U.S. 13+ population, up from 24% in 2019. [2]
  • Mobile technology is driving spoken word listening as 30% of all listening on a smartphone is to spoken word audio. [2]
  • The Covid 19 pandemic has had an impact on listening as 40% of spoken word audio listeners age 13+ say they are listening more since the quarantine restrictions. [2]
  • The total listen through rate or LTR for audio versions of news articles and blog posts is 59%, meaning more than half of the total listenership listened through the entire audio content. [2]
  • Long form content has the highest LTR at 70%, while content up to three minutes long and content between three and five minutes long both have the same LTR at 55%. [2]
  • 41% of all daily audio time in the U.S. is spent with radio. [2]
  • 55% of all Gen Z listens to AM/FM radio each day. [2]
  • Almost 50% of the time spent listening to audio in the car among 13 to 24 year olds is to AM/FM radio, surpassing streaming audio, YouTube, and others. [2]
  • With the further development of the ‘car as an entertainment platform’ concept, radio listening will likely sustain its high listening share in 2021 and beyond. [2]
  • The impact of audio advertising Digital audio advertising revenue grew by more than $350 million in 2020, increased by 13% to a total of $3.085 billion. [2]
  • Eight of every ten dollars is attributed to mobile devices, with mobile audio revenue growing at a faster 15% rate in 2020 compared to desktop audio. [2]
  • 58% of people find smart speaker ads to be less intrusive than other major formats such as TV, print, online, and social. [2]
  • 57% find them more relevant to their needs and interests. [2]
  • 51% of consumers said they found it easier to recall the brand behind a smart speaker ad versus other major ad formats. [2]
  • 53% reported a smart speaker ad drove them to make a purchase at a later time. [2]
  • Thanks to streaming audio’s ability to be highly personalized and dynamic, 43% say the audio ads are more relevant to them. [2]
  • 42% stated that audio ads are more likely to capture their attention than ads seen or heard in other places. [2]
  • The total ad completion rate is 91%, which means that nearly everyone who listened to audio content also heard an advertisement in its entirety. [2]
  • 15second ads had a 91.7% completion rate, while 30 second ads had a 90.5% completion rate. [2]
  • When it comes to audio’s role in media plans 81% of media agencies used streaming digital audio advertising in 2020 and 65% used podcast advertising. [2]
  • 69% of media agencies now have streaming digital audio advertising as a significant part of their activity or regularly consider it, while 36% of media agencies now regularly consider podcast advertising. [2]
  • Programmatic took it to another level, offering advertisers a variety of platforms (programmatic audio ads contribute almost 25% of the total Spotify ‘s revenue). [11]
  • According to Paul Cocks , the results for their 2018 campaign with Nestle and Zenith proved how progressive and attractive the audio programmatic is in terms of cost. [11]
  • Even though the proportion of audio for the campaign was 30% of the budget, it reflected 51% of the reach. [11]
  • Furthermore, Nielsen Media Lab claims audio ads have a 24% higher recall rate than traditional display ads. [11]
  • According to the Midroll Media Report , 60% of podcast listeners made a purchase after listening to a podcast audio ad. [11]
  • AUDIOMAX connects publishers to over 80% of the global audio demand sources, and provides holistic yield optimization of direct sales, networks, and programmatic demand. [12]
  • Did you know experts predict that in 2024, the travel industry’s ad spend will increase by 36%?. [13]
  • Did you know that since the pandemic, there has been a 42% rise in global podcast listening?. [13]
  • Here’s what a typical day looks like for Spotify listeners in the US 18% of adults have been listening to more podcasts since the pandemic. [13]
  • It is predicted by 2024, one out of five audio ads will be programmatic. [13]
  • Despite human beings being visual creatures, a report states that audio ads have a 24% higher recall rate than traditional Display Ads. [13]
  • Furthermore, surveys show that 60% of podcast listeners made a purchase after listening to an audio ad!. [13]
  • Almost 40% of digital audio users findvoice ad campaigns, especially on smart speakers, that drive huge engagement than social media. [14]
  • 61% of businesses are planning to increase the digital audio advertising budget i.e., more than 35%. [14]
  • By considering the report, 50% of users listening to digital audio while cleaning, cooking, and cooking other activities at home. [14]
  • 32% of U.S people will listen to the podcasts once in a month. [14]
  • 54% of the podcast users taking buying decisions after listening to product advertisements. [14]
  • The business brands found a 14% rise in the purchase of products or services through the launch of ad campaigns on business podcasts. [14]
  • SoundCloudwill get 45% when the creator’s music makes $1000, and rest, which is $550, will be assigned to the creator. [14]
  • Almost more than 74% of podcast consumers are listening to podcasts to learn something. [14]
  • The podcasts personify almost 10% of all content that millennials want to listen to. [14]
  • Almost 56% of podcast users are male, and 44% are female are using podcasts. [14]
  • 65% of the American podcast consumers are using mobile or portable devices as the primary devices. [14]
  • Interactive Advertising Bureaureport from Digital Audio Buyer’s Guide 2.0 states that Kia’s gambit paid in huge through the campaign that is generated almost more than 10.5 million impressions and lift the brand to 30%. [14]
  • More than 61% of podcast listeners are buying the products or services through podcast ad campaigns. [14]
  • Above 70% of the podcast, listeners are identifying the actual product name mentioned in the podcast promotion. [14]
  • Through geo targeted audio ads in the U.K above 67% of podcast users more likely to visit the store after listening to the ad. [14]
  • According to Statista, the number of digital radio listeners raised to more than 191,6 million. [14]
  • Mobile plays a vital role in driving the programmatic audio revolt that more than 75.8% of U.S digital audio listening happens only on a mobile. [14]
  • Desktop accounts to drive 24.5% U.S digital audio listening. [14]
  • The mobile users are spending almost 25% of the time listening to the podcasts, other audio, and music. [14]
  • More than 45% of podcast listeners are enjoying $250,000+ in annual household income on average. [14]
  • More than 43% of podcast users are using Spotify in listening to the podcasts. [14]
  • Apple holds more than 60% of podcast downloads. [14]
  • Almost 52% of podcast users are listening to the entire episodes. [14]
  • According to Statista, above 90% ofpodcastconsumers intended to listen to the podcasts from home itself. [14]
  • 94% of podcast users used to be active on at least one social media platform. [14]
  • Almost more than 39% of small scale and medium sized business owners the users of the podcast. [14]
  • […] 40% of digital audio users agree that voice ad campaigns drive more significant engagement that social […]. [14]
  • […] 40% of digital audio users find voice ad campaigns, especially smart speakers, that drive a higher […]. [14]
  • Email collection forms were the most successful at converting viewers, with a 15% conversion rate in 2020. [4]
  • Events placed at the beginning of videos perform the best, with a conversion rate of 12.7%. [4]
  • 3.5% of ecommerce website visits via mobile are converted into purchases, compared to 3.9% on desktop. [4]
  • Email visitors are the most likely to convert on forms — and people coming from search advertisements are the least likely. [4]
  • The highest bounce rates are on social (45%) followed by direct (44%). [4]
  • Almost 25% of companies invest in mobile optimization as a top SEO tactic. [4]
  • According to the Interactive Advertising Bureau , in 2019 the US audio ad spend grew by 30% bringing in more than $1.2b in revenue, while listener traffic increased to nearly 191.6 million!. [5]
  • Another reason is the fact that audio ads have a 24% higher recall rate than traditional display ads, according to Nielsen Media Lab. [5]
  • New mediums in which we can consume audio content has made it the ultimate multitasking media channel, with 50% of millennials and Gen Z listening to digital content while cooking, cleaning, and other similar activities. [15]
  • Digital audio advertising revenue hit $2.3 billion in 2018 , a 23% increase from the year prior. [15]
  • With a total number of 202 billion minutes per week, AM/FM represents 93% of total weekly minutes, making it one of the most dynamic and prominent landscapes to reach the masses. [15]
  • Podcasts podcast listeners account for a much smaller portion of the U.S. internet population, they are the fastest growing audience, with 70% aged 12 and older being familiar with them. [15]
  • They also have the most loyal listeners with 21% listening to 4 5 podcasts a week and even more (31%). [15]
  • Not only are podcasts the fastest growing medium, but they are also uniquely efficient 41% of listeners claiming to trust ads on podcasts more than any other audio platform and a high 81% having taken action after hearing an advertisement on a podcast show. [15]
  • Although mobile is the preferred choice of platform, 25% of podcast listeners, use desktop/laptops to listen to podcasts Mobile By design, because audio removes the need to watch visually, most digital audio streaming is done over mobile. [15]
  • One study found that a high of 65% of U.S. podcast listeners use mobile to listen to podcasts vs. 14% on laptop or desktop. [15]
  • With 31% of digital audio listeners accessing content via smart speakers , it’s no wonder 61% of surveyed organizations plan on increasing their investments in digital audio advertising. [15]
  • According to “The Smart Audio Report,” nearly a quarter of the U.S. population own a smart speaker , and 24% of them use this technology daily. [15]
  • 25% of individuals surveyed said they “sometimes” or “often” buy a product/service after hearing it on a streaming music app or website. [15]
  • Podcasting is one of the fastest growing sectors in entertainment and is currently predicted to become a $1… [15]
  • In 2020, 83% of Americans ages 12 or older listened to terrestrial radio in a given week, a figure that dropped slightly from 89% in 2019 according to Nielsen Media Research data published by the Radio Advertising Bureau. [16]
  • In 2019, Nielsen listed news/talk among the mostlistened to radio formats ; in 2020, 50% of U.S. adults said they got news on the radio often or sometimes. [16]
  • 10.0.0 % of Americans ages 12 and older who listen to terrestrial radio in a given week. [16]
  • . [16]
  • As of 2021, 41% of Americans ages 12 or older have listened to a podcast in the past month, according to “The Infinite Dial” report by Edison Research and Triton Digital, up from 37% in 2020 and just 9% in 2008. [16]
  • Additionally, 28% of those 12 and older said they have listened to a podcast in the last week, up from 24% in 2020 and 7% when this was first measured in 2013. [16]
  • 10.0.0 % of Americans ages 12 and older who have listened to a podcast … [16]
  • . [16]
  • As of early 2021, 68% of Americans ages 12 and older had listened to online audio in the past month, while 62% had listened in the past week. [16]
  • 10.0.0 % of Americans ages 12 and older who have listened to online audio in the past … [16]
  • Average radio revenue dropped fairly sharply in 2020 – by 24% – for stations in the all news format, according to Pew Research Center analysis of MEDIA Access Pro & BIA Advisory Services data. [16]
  • . [16]
  • There were 3,360 news employees in the radio broadcasting industry in 2020, according to data from the Bureau of Labor Statistics’ Occupational Employment and Wage Statistics. [16]
  • /iframe/” id=”pew69314″ scrolling=”no” width=”100%” height=”100px” frameborder=”0″>. [16]
  • . [16]
  • 60%Pay more attention on SpotifyNearly 60% of listeners say they pay more attention to ads they hear on Spotify than on the radio.2 Pay more attention on Spotify. [17]
  • new brands and products on SpotifyOver 60% of listeners say Spotify audio ads help them discover new brands and. [17]
  • Even so, radio still makes a great way to reach out audience and build brand awareness, in the UK and the USA, it reaches around 90% of the population every week. [6]
  • Over 92 % of Americans over 12 years old listen to the radio weekly. [6]
  • Radio audience comes up to over 235 million listeners Online radio consumption has increased over the last years and nowadays it accounts for 20% of the total. [6]
  • All type of radio formats reach 90% of the population in the UK every week. [6]
  • This year its reach is up to 9.8m each week Digital radio consumption grows every year, from 45.2% at the end of 2016 to 49.9% a year later. [6]
  • In the USA alone, over 93% of people over 12 years old still turn on the radio every week. [6]
  • Actually, most of the spend on radio advertising is done to local purposes which makes up for 76% of total revenue. [6]
  • All type of radio formats reach 90% of the population in the UK every week Statistic. [6]
  • Radio still reaches 90% of the UK population. [6]
  • In terms of percentages, BBC owns a 52% share of radio audiences. [6]

I know you want to use Digital Audio Advertising Software, thus we made this list of best Digital Audio Advertising Software. We also wrote about how to learn Digital Audio Advertising Software and how to install Digital Audio Advertising Software. Recently we wrote how to uninstall Digital Audio Advertising Software for newbie users. Don’t forgot to check latest Digital Audio Advertising statistics of 2024.

Reference

  1. statista – https://www.statista.com/outlook/amo/advertising/audio-advertising/digital-audio-advertising/worldwide.
  2. infomo – http://www.infomo.com/company/newsroom/31-statistics-indicate-that-audio-advertising-has-come-of-age.
  3. business2community – https://www.business2community.com/digital-marketing/numbers-and-facts-you-need-to-know-about-audio-content-in-2021-02398919.
  4. deviceatlas – https://deviceatlas.com/blog/digital-audio-advertising-market-size-trends-limitations-opportunity.
  5. hubspot – https://www.hubspot.com/marketing-statistics.
  6. geniusmonkey – https://geniusmonkey.com/blog/the-strength-of-audio-ads-in-2020/.
  7. topmediadvertising – https://topmediadvertising.co.uk/radio-advertising-statistics/.
  8. emarketer – https://www.emarketer.com/content/us-audio-advertising-forecast-2021.
  9. emarketer – https://www.emarketer.com/content/us-digital-audio-ad-spending-2020.
  10. adtaxi – https://www.adtaxi.com/blog-roll/2024/1/11/its-time-to-take-digital-audio-advertising-seriously.
  11. emarketer – https://www.emarketer.com/content/digital-audio-advertising.
  12. martechseries – https://martechseries.com/mts-insights/guest-authors/audio-ads-part-advertising-strategy-2020/.
  13. adswizz – https://www.adswizz.com/.
  14. warroominc – https://www.warroominc.com/institute-library/blog/what-is-audio-advertising/.
  15. dotndot – https://www.dotndot.com/digital-audio-marketing-and-advertising-statistics/.
  16. sfgate – https://marketing.sfgate.com/resources/rise-of-digital-audio-advertising.
  17. pewresearch – https://www.pewresearch.org/journalism/fact-sheet/audio-and-podcasting/.
  18. spotify – https://ads.spotify.com/en-US/.

How Useful is Digital Audio Advertising

One of the key advantages of digital audio advertising is its ability to deliver personalized messages to consumers based on their listening habits and preferences. By analyzing user behavior and data, advertisers can tailor their ads to specific demographics, interests, and even moods, making the messaging more relevant and engaging. This level of customization not only enhances the consumer experience but also increases the likelihood of driving conversions and return on investment for brands.

Moreover, digital audio advertising offers advertisers the unique opportunity to reach consumers during prime moments of engagement. Unlike traditional radio or TV ads that can be easily tuned out, digital audio ads are delivered in-stream, providing a captive audience that is actively listening to music or podcasts. This heightened level of attention enables brands to make a deeper impact on listeners and create more meaningful connections with their target audience.

Digital audio advertising also boasts the advantage of being able to leverage the power of audio storytelling. Through well-crafted scripts, music, and sound effects, advertisers can create immersive and memorable experiences that resonate with consumers on a visceral level. By tapping into the auditory senses, brands have the ability to evoke emotions, build brand affinity, and drive action in a way that is difficult to achieve through traditional visual ads alone.

Furthermore, the analytics and insights provided by digital audio advertising platforms offer valuable feedback for advertisers to optimize their campaigns and measure performance effectively. By tracking metrics such as impressions, clicks, and conversions, brands can gain valuable insights into the effectiveness of their ads and make data-driven decisions to improve future campaigns. This ability to constantly refine and iterate on advertising strategies allows marketers to stay agile and adapt to changing consumer behaviors and preferences.

In conclusion, digital audio advertising has proven to be a valuable tool for brands looking to engage with their audiences in a more personalized, emotive, and effective manner. Its unique capabilities in targeting, engagement, storytelling, and analytics make it a compelling choice for marketers seeking to make a significant impact on consumers in an increasingly crowded digital landscape. By harnessing the power of audio in strategic and creative ways, brands can elevate their messaging and deliver memorable experiences that resonate with listeners long after the ad has ended.

In Conclusion

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We tried our best to provide all the Digital Audio Advertising statistics on this page. Please comment below and share your opinion if we missed any Digital Audio Advertising statistics.

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