Employee Advocacy Statistics 2024 - Everything You Need to Know

Are you looking to add Employee Advocacy to your arsenal of tools? Maybe for your business or personal use only, whatever it is – it’s always a good idea to know more about the most important Employee Advocacy statistics of 2024.

My team and I scanned the entire web and collected all the most useful Employee Advocacy stats on this page. You don’t need to check any other resource on the web for any Employee Advocacy statistics. All are here only 🙂

How much of an impact will Employee Advocacy have on your day-to-day? or the day-to-day of your business? Should you invest in Employee Advocacy? We will answer all your Employee Advocacy related questions here.

Please read the page carefully and don’t miss any word. 🙂

On this page, you’ll learn about the following:

Best Employee Advocacy Statistics

Best Employee Advocacy Statistics

☰ Use “CTRL+F” to quickly find statistics. There are total 350 Employee Advocacy Statistics on this page 🙂

Employee Advocacy Benefits Statistics

Measurable benefits include increased web traffic (44.9%), better search engine ranking (32.4%), and increased content downloads (24.6%). ^[0]
Even though the benefits of employee advocacy are inevitable, 80% of employers have not yet implemented a comprehensive brand advocacy program. ^[1]

Employee Advocacy Market Statistics

59% agree that an organization’s thought leadership is a more trustworthy source for assessing a company’s capabilities than the company’s marketing material. ^[2]
Peertopeer marketing is the leading driver behind 20 50% of all purchasing decisions. ^[2]
59% agree that an organization’s thought leadership is a more trustworthy source for assessing a company’s capabilities than the company’s marketing material. ^[3]
It’s also been found that 2050% of purchasing decisions are made through peerto. ^[4]
Social media now captures 13 24% of the total marketing budget. ^[5]
Social media spending has increased from 13.3 % of marketing budgets in February 2020 to 23.2 % in June 2020 —a 74% lift. ^[5]
CMOs anticipate that social media investments will remain high at 23.4 % of marketing budgets into 2021. ^[5]
The most important marketing and communications factor that global executives believe contributes to company reputation (at 58%). ^[5]
Only 55% of consumers consider corporate marketing materials to be a credible source of information. ^[0]
Sharing UGC on your brand pages can increase engagement too 45% of marketers agree that user generated content helps improve social media campaigns. ^[0]
86% of HR professionals have said that recruiting is becoming more and more like marketing. ^[6]
We compiled numbers from multiple reports, including the Building the Case for an Employee Advocacy Program survey Social Media Today of about 400 marketers – 54% of whom work in B2B environments. ^[7]
Over 65% of marketers who manage a program believe that the best way to get employees active is by acknowledging them for good performance, according to Social Media Today. ^[7]
About 62% of marketers say that employees worry about spamming followers. ^[7]
Over 42% of marketers say some employees are scared of saying something they shouldn’t on social media. ^[7]
Over 46% of marketers say some employees are not passionate about the subject matter. ^[7]
94% of marketers use social media for content distribution as their primary channel for content distribution. ^[8]
Peertopeer marketing is the leading driver behind 20 50% of all purchasing decisions. ^[9]
According to Fast Company, leads developed through employee social marketing convert 7 times more frequently than other leads. ^[1]

Employee Advocacy Software Statistics

Use of social software by employees can improve productivity by 20. ^[2]

Employee Advocacy Adoption Statistics

Enterprise organisations have the largest employee advocacy adoption rate at 61.02%. ^[5]
Low adoption rate of the program by employees (47%) Leadership commitment and engagement (44%). ^[1]

Employee Advocacy Latest Statistics

On top of that, 76% of individuals surveyed say that they’re more likely to trust content shared by “normal” people than content shared by brands. ^[2]
Facebook still reigns as the most popular social media network with 79% of internet users in the US logging on the site. ^[2]
In Q4 2017, Twitter estimated an average of 330 million monthly active users across the globe–a 4% increase from 2016. ^[2]
18to 29year olds indicated that they use any form of social media, 78% among those ages 30 to 49, to 64% among those ages 50 to 64. ^[2]
67% of consumers surveyed say they are likely to purchase an item or service they see on their social feeds. ^[2]
91% of social media users access social channels through mobile. ^[2]
98% of employees use at least one social media site for personal use, of which 50% are already posting about their company. ^[2]
58.8% of employees in a formal employee advocacy program spend more than five hours per week on social media for business use. ^[2]
For those in a non formal program, however, only 31.8% spent greater than five hours online. ^[2]
Employees who participate in a social employee advocacy program organically grow their social networks by 10%+ per year. ^[2]
87.2% surveyed recognized employee advocacy contributed to expanding their professional network and. ^[2]
76% believed that it helped them keep up with industry trends. ^[2]
79% of firms surveyed reported more online visibility after the implementation of a formal employee advocacy program. ^[2]
73% of salespeople using social selling as part of their sales process outperformed their sales peers and exceeded quota 23 percent more often. ^[2]
According to IBM, when a lead is generated through social selling or employee advocacy that lead is 7X more likely to close compared to other lead gen tactics. ^[2]
Sales reps using social media as part of their sales techniques outsell 78% of their peers. ^[2]
91% of B2B buyers are active on social media. ^[2]
64% of teams that use social selling hit quota compared to 49% that don’t. ^[2]
80% believe their sales force would be more effective and efficient if they could leverage social media. ^[2]
People are 71% more likely to make a purchase based on a social media referral. ^[2]
An employee advocacy program can drive 16% better win rates, 2x pipeline, and deliver 48% larger deals. ^[2]
79% of job applicants use social media in their job search. ^[2]
47% of referral hires have greater job satisfaction and stay longer at companies. ^[2]
When asked which employee shared content consumers found most relevant, recruiting rose to the top 30% of consumers find job posting useful. ^[2]
Employee referrals have the highest applicant to hire conversion rate – only 7% of applicants are via employees but this accounts for 40% of all new hire hires. ^[2]
Companies with a successful employee advocacy program are 58% more likely to attract, and 20% more likely to retain, top talent. ^[2]
( Companies with highly engaged teams have a 41% reduction in absenteeism and a 59% reduction in staff turnover. ^[2]
More than 80% of Americans say employee communication is key to developing trust with their employers. ^[2]
74% of employees feel they are missing out on company information and news. ^[2]
85% of employees said they’re most motivated when management offers regular updates on company news. ^[2]
More informed employees outperform their peers by 77%. ^[2]
When companies use social media internally, messages become content; a searchable record of knowledge can reduce, by as much as 35%, the time employees spend searching for company information. ^[2]
In 2020, people had an average of 8.6 social media accounts and spent an average of 2 hours 24 mins a day on social media 66% of Facebook’s 2.8 billion active monthly users, 1.85 billion, are active daily. ^[3]
50% of Instagram’s 1 billion monthly active users, 500 million, are active daily. ^[3]
40% of LinkedIn’s 675 million monthly active users are active daily. ^[3]
76% of individuals surveyed say that they’re more likely to trust content shared by individuals over content shared by brands. ^[3]
84% of consumers value recommendations from friends and family above formal advertising. ^[3]
77% of consumers are likely to purchase after hearing about it from someone they trust. ^[3]
91% of B2B buyers are active on social media and 75% of B2B buyers use social media to support purchase decisions . ^[3]
Here are some numbers to illustrate this Companies with a successful employee advocacy program are 58% more likely to attract, and 20% more likely to retain, top talent . ^[3]
90% of B2B buyers are more likely to engage with salespeople who are seen as industry thought leaders and 82% are experienced increased trust as a result of thought leadership content. ^[3]
74% of employees feel they are not up to date on company information and news and 85% of employees said they’re most motivated when management offers regular updates on company news. ^[3]
Well informed and engaged employees outperform their peers by 77% 79% of job applicants use social media in their job search 73% of sales teams that use social selling outperformed peers. ^[3]
Customers referred by advocates have a 37% higher retention rate. ^[3]
Companies with highly engaged teams have a 41% reduction in absenteeism and a 59% reduction in staff turnover. ^[3]
Highly engaged teams show 21% greater profitability. ^[3]
According to This means that every employee post has the potential to reach 10 times more people the same post shared by your company. ^[3]
According to Social Media Today, posts by employees achieve 8 times the engagement of content shared directly by a brand. ^[3]
According to PostBeyond, a HubSpot study found that 75% don’t trust advertisements but 70% trust recommendations from consumer reviews. ^[3]
A survey by AdWeek found that 76% of individuals surveyed said that they’re more likely to trust content shared by individuals over content shared by brands. ^[3]
According to HubSpot, people are 71% more likely to make a purchase based on a social media referral. ^[3]
Employee advocacy stats show that employee’s posts get 561% greater reach and 800% more engagement than posts shared by companies. ^[3]
Employee advocacy statistics suggest that a program can result in a 5x increase in web traffic and 25% more leads. ^[10]
Nearly 31% of high growth firms have a formal employee advocacy program, more than double the average of all other firms. ^[10]
Almost 86% of advocates in a formal program said that their involvement in social media had a positive impact on their career. ^[10]
84% of consumers’ value recommendations from friends and family above all forms of advertising – additionally, 77% of consumers are likely to make a purchase after hearing about it from someone they trust. ^[4]
For Marketing leaders, root your value prop in amplification and explain how messages shared by employees have a reach 561% greater than that of a brand channel. ^[11]
More than 98% of the users of any given social media platform also use at least one other social platform. ^[5]
46% of women and 41% of men said they’d spent more time on social media during the pandemic. ^[5]
Social media users jumped by more than 13% in the year 2020, bringing the global total to nearly 4.2 billion. ^[5]
53% of global executives believe that a company’s social media communications and interactions are a significant factor in a company’s reputation. ^[5]
45% of global internet users now say they turn to social when researching products or services. ^[5]
27.5% of internet users aged 16 64 will discover new brands via word of mouth recommendations. ^[5]
28% of UK internet users aged 16 64 will use social networks for brand research. ^[5]
63% of survey respondents said that they trust influencers more than what a brand says about itself. ^[5]
48% of decision makers spend an hour or more per week engaged with thought leadership content. ^[5]
Over a third of buyers (35%). ^[5]
89% of decision makers say thought leadership has enhanced their perceptions of an organization. ^[5]
49% of decision makers say thought leadership can be effective at influencing their purchasing decisions. ^[5]
The most trusted source (46%). ^[5]
46% of B2B buyers use social media for early stage sales cycle tasks, such as learning about the different solutions available for solving their unique problem or need. ^[5]
40% use it for middle stage tasks such as comparing different solutions 35%. ^[5]
26% of content producers tie their thought leadership efforts to sales and business wins. ^[5]
Those using employee advocacy tools report +30% Increase in employee engagement. ^[5]
+29% Faster Response to Competitive Threats. ^[5]
39% Company / Brand awareness 22. ^[5]
31% of social media mature organisations report an improvement in brand health, compared with 13% for less mature organisations. ^[5]
28% of organisations reports that employee advocacy increases the reach of their messages without having to use social media ads. ^[5]
22% of organisations say that that employee advocacy improves employee engagement. ^[5]
18% of organisations say that that employee advocacy improves their customer experience. ^[5]
78% of respondents agreed that social media empowered them to reach prospective customers more efficiently than other media. ^[5]
58% of social media mature organizations agree that they “have tracked sales that can be partially attributed to social media”. ^[5]
This compared to just 40% for less mature organisations. ^[5]
69% of respondents agree that social media helped them prepare for COVID 19’s impact on business disruption by maintaining customer/ audience relationships via social. ^[5]
Posts that are personalised generate 64% more engagement, 7.9 vs 4.8 more interactions per post. ^[5]
Company recognition of employee advocacy contributors was deemed the most effective employee advocacy incentive (39%) double the second most effective, which was monetary incentives (19%). ^[5]
Thought leadership content was voted the most effective form of company content shared by employees (27%), followed closely by videos (25%). ^[5]
Blog posts were in third place at 19%. ^[5]
Eight in 10 global executives (79%). ^[5]
Regular employee communications is now deemed more important than ever, with a net change of 37% deeming it more important in 2021 than in 2020. ^[5]
More than 39% of respondents indicated they were not adequately trained on how to find and share brand or business related updates, while only 35% indicated they felt confident in what they could say. ^[5]
Nearly four in 10 employees report that they have spoken up to support or criticize their employers’ actions over a controversial issue that affects society. ^[5]
In certain age groups, nearly 40 50% have either read and not understood, never read or aren’t aware of the company social media policy. ^[5]
(48% of those in the 55+ age bracket, 43% of those in the 1824 and 42% of those in the 25. ^[5]
Over 50% of 1824year old employees either don’t believe what they post will impact their employer’s reputation or aren’t sure. ^[5]
In 2019, only 31% of respondents actually have an employee advocacy program in place, with another 29% planning to implement one in future. ^[5]
That means close to 40% of businesses don’t have an employee advocacy program, nor any plans to implement one. ^[5]
Surprisingly, SMBs were next at 54.65% and Mid Market companies lag behind at 36.6%. ^[5]
19% of organisations increased their employee advocacy in response to COVID. ^[5]
Engagement rate in employee advocacy programs increased from 20% to 28% in 2020 compared to 2019 an increase of almost 40%. ^[5]
Employee advocacy is adopted most for talent acquisition (63.85%), followed by thought leadership (54.65%) and social selling (54.42%). ^[5]
With over two thirds (67%). ^[0]
Managing your reputation online is crucial as, according to Glassdoor , 79% of job applicants use social media in their job search. ^[0]
This increases to 86% for applicants who are in the first 10 years of their career. ^[0]
Our research also shows that when an employee shares a piece of branded content, it will reach 561% further than it would on your branded channels. ^[0]
When 42% of people distrust messages coming directly from brands, putting a face to the name is vital. ^[0]
You get authentic, third party content that resonates with your target audience Resharing that content makes your customers feel appreciated and involved one survey , 75% of respondents said that UGC makes content more authentic. ^[0]
Interest in employee advocacy has grown by 191% since 2013, with 45% of respondents naming it a top external objective. ^[0]
Company branded messages reach 561% further when shared by employees versus branded channels. ^[0]
70% of adults online reported trusting recommendations from friends and family, but only 15% trusted companies’ social media activity. ^[0]
33% of employees agreed that relevant content would encourage them to share. ^[0]
Organizations with high employee engagement outperform those with unengaged employees by 202%. ^[0]
30% of employees claim they would be Very Positive in recommending their employer. ^[0]
This percentage jumps dramatically to over 70% among those who rate their experience of pride and belief in the values of their organization as “Excellent.”. ^[0]
Within an organization, an average of 21% are estimated to be an employee advocate, with another 33% having high potential to be an employee advocate. ^[0]
(Weber Shandwick & KRC Research 50% post social media messages, pictures and videos about their employer. ^[0]
39% have shared positive online comments about their organization. ^[0]
33% post social media messages about their workplace without any employer encouragement. ^[0]
Almost 86% of employees who participate in an employee advocacy program cite the increased social presence as having a positive impact on their career. ^[0]
According to IBM, when a lead is generated through social selling or employee advocacy that lead is 7X more likely to close compared to other lead gen tactics. ^[0]
27% of high growth firms, those with revenue growth over 20%, reported employee advocacy programs as helping to shorten their sales cycle. ^[0]
Those who used sales enablement content have on average 69% more revenue growth YOY than those who did not use sales enabled content. ^[0]
Messages shared by employees reached 561% further than the same message shared on a company’s branded channel. ^[0]
83% of global respondents say they either completely or somewhat trust the recommendations of friends and family. ^[0]
Employer Branding and Human Resources 79% of job applicants use social media in their job search. ^[0]
69% of applicants will not take a job, even if they are currently unemployed if the company has a bad reputation. ^[0]
Increasing employee engagement investments by 10% can increase profits by $2,400/employee, per year. ^[0]
78% of job seekers say employee ratings and reviews are influential in their job hunt/ decision. ^[0]
27% more likely to feel optimistic about their companies’ future 20% more likely to feel inspired 20% more likely to stay at their companies 15% more likely to connect with co workers beyond their core teams. ^[0]
Pilot Programs Studies show, on average 30% of your employees currently act as employee advocates. ^[0]
Back in 2015, CEO.com reported that 61% of FORTUNE 500 CEOs had no social media. ^[0]
With 69% of applicants unwilling to consider a job from a company with a bad online reputation, creating an engaged workforce and promoting a positive culture online is key to attracting and retaining top talent. ^[0]
On average, 30% of employees are already acting as social advocates and are highly engaged. ^[0]
However, within that 30%, it is essential to understand that there are content consumers, sharers, and creators. ^[0]
“1” is the percentage of individuals who create social content. ^[0]
“9” is the percentage of individuals who share social content. ^[0]
“90” is the percentage of individuals who only view social content. ^[0]
Run a Pilot Leverage the 30% of highly engaged staff for your pilot. ^[0]
Indeed, over a quarter of them (28%). ^[0]
Right now, it is estimated between 60 90 percent of content created goes unused. ^[0]
One year after launching the program, GoCardless had become a more socially connected company and had the results to prove it 67% of active employees sharing content 1,000,000+ in potential reach on social media. ^[0]
click throughs 139% more website traffic compared to organic social media. ^[0]
Within one quarter after launching the program, a global logistics leader increased their total social reach by 9,958%. ^[0]
58.8% of Employees in a Formal Employee Advocacy Program Spend Greater Than 5 Hours per Week on Social Media for Business Use 2. ^[12]
81% of Millennials Share Information about Their Company 3. ^[12]
93% of job seekers say it is important to be thoughtful and informed about all aspects of a company before accepting a job offer 5. ^[12]
55% of Job Seekers Abandon Job Applications After reading a Negative Review 6. ^[12]
22% of Employees with Doctorates Contribute to Employee Advocacy Daily 7. ^[12]
32% of all Employees and Job Seekers share negative reviews 8. ^[12]
Younger Workers are more likely to Research a Company via Instagram than via LinkedIn 10. ^[12]
39% of Job Seekers feel at least a Bit Encouraged by Their Employers to Check Email after Hours. ^[12]
49% of Firms Surveyed by PostBeyond have an Employee Advocacy Program 12. ^[12]
51% of Large Companies have a Centralized Department That Sets Rules and Manages External Communications through Social Media. ^[12]
92% of Public Company CEOs and 76% of Public Company CEOs have a Presence on Websites / Social Media, but few are Particularly Active 14. ^[12]
47% of People Hired Through Employee Referral Stay with the Business for More Than 3 Years 16. ^[12]
60.2% of Firms Measure Their Success of Social Media Engagement by the Growth in the Number of Social Followers 18. ^[12]
63% of New Employees Report They are Reluctant to Share Company Messages. ^[12]
91% of Employers use Social / Professional Networks to Recruit Talent 20. ^[12]
87.2% of Employees Participating in Employee Advocacy believe it Expands Their Professional Network. ^[12]
58.8% of those in a program spent more than 5 hours per week socially promoting their employer, with 39.2% spending less than five hours online. ^[12]
For those in a nonformal program, however, only 31.8% spent greater than five hours online, compared with 60.9% devoting less than five hours per week to business. ^[12]
81% of Millennials share information about their job, compared to 72% of Generation Z and a mere 47% of Baby Boomers. ^[12]
According to results from the Kredible Employee Advocacy Study, employee advocacy programs that involve at least 1,000 active participants can generate $1,900,000 in advertising value. ^[12]
The majority (55%). ^[12]
According to The Marketing Advisory Network survey, 22% of the employee respondents with doctorates undertake employee advocacy daily, 28% occasionally, and 22% once a week. ^[12]
Only 14% of Master’s graduates undertake employee advocacy daily, as do 8% of those with bachelor’s degrees, 13% with associate’s degrees, and just 3% of those with high school diplomas or the equivalent. ^[12]
In the case of the least educated employees, 25% say they engage in employee advocacy occasionally, 15% do so once a week, but 57% never engage on behalf of their workplace. ^[12]
The Career Arc’s The Future of Recruiting report found that 32% of Job Seekers report they have shared at least one negative review of a previous or prospective employer. ^[12]
Those who leave negative online reviews are 66% more likely to spread those opinions on social media, compared to those who only convey their views directly with a friend or colleague. ^[12]
2017 Recruiter Nation Report found that 28% of 1829year olds use Instagram to preview companies that interest them. ^[12]
This compares with 25% who use Facebook and 23% you use the more traditional LinkedIn. ^[12]
2017 Recruiter Nation Report reports 45% of job seekers check their work email after hours every day, with 39% claiming they feel at least a bit encouraged by their employers to check email after hours. ^[12]
51% of young professionals, 23 39, check email after hours. ^[12]
The figure is even higher for those working in real estate, with 85% continuing to check their emails outside their official work hours. ^[12]
49% admitted to operating some form of employee management program. ^[12]
38% said they did not run such a program, and the remaining 13% of respondents didn’t know what their company operated. ^[12]
PostBeyond found that 51% of the surveyed firms had one department that set the rules and did all the external social communication. ^[12]
A further 21% had a central department to set the rules, but allowed other departments to undertake their own communication. ^[12]
In 15% of respondent firms, a range of departments set the rules and provided their own external communications. ^[12]
According to the findings of Weber Shandwick’s Socializing Your CEO IV, the majority of both public and private company CEOs had a presence on at least one of the online platforms Weber Shandwick audited (92% and 76%, respectively). ^[12]
Just 38% of CEOs had posted in the past 12 months. ^[12]
Even less admit to having engaged online, i.e., interacted with others (22% vs. 34%, respectively). ^[12]
Another finding from Socializing Your CEO IV is that 14% of private company CEOs and 2% of public company CEOs have written op eds for The Wall Street Journal. ^[12]
According to data sourced via Jobvite, 47% of people hired through employee referral stay longer than 3 years. ^[12]
This compares to 39% of those who are recruited from a career site and just 14% of those appointed via a Job Board. ^[12]
According to the PostBeyond survey, the most common type of item shared are reports on company achievements – 31% of respondents. ^[12]
30% share events organized by the company, 26% their personal achievements, 24% promotional messages, 24% company mentions on the news and 21% items of industry news. ^[12]
When the respondents to Hinge Marketing’s employee advocacy survey were asked about how their firm measured the success of the program, the most common form of measurement was by growth in social followers – 60.2%. ^[12]
Impact on website was also popular, with 56.7% using this as a measuring tool. ^[12]
Other popular measurement factors include the number of leads from social channels and increase in social chatter about your brand (38.5%). ^[12]
Only 4.6% of respondents admitted to not measuring the success of social media engagement. ^[12]
63% of new employees report they never share company messages socially. ^[12]
This compares with 54% for people who have worked for a company for 1. ^[12]
More experienced workers are more comfortable with sharing company messages, however, with only 2% against the idea. ^[12]
91% of employers admit to using social network to hire talent today. ^[12]
This compares to 89% for employee referrals, 81% job boards, 72% job advertising, 67% recruiting events, and 41% recruiting agencies. ^[12]
Although their support was lower overall, they also favored social /professional networks, with 55% seeing them as being useful. ^[12]
Their other results were job ads 44%, job boards, 37%, recruiters 33%, employee referrals 30%, and recruiting events 16%. ^[12]
The most significant benefit was an expanded professional network, with 87.2% recognizing this. ^[12]
76% believed that it helped them keep up with industry trends. ^[12]
Also, 50.4% felt it helped them attract and develop new business, and 48.6% thought it provided opportunities for professional partnerships. ^[12]
Close to 76% of consumers are more likely to trust the content shared by a brand’s employees than the brand itself1.And. ^[13]
According to Social Media Today, company content shared by employees gets 8X more social media engagement than original company posts .Again, people want to connect with other people, especially on social media. ^[13]
81% of millennials share information about their company online. ^[13]
The same study reports that 64% of employees that participate in formal employee advocacy programs say that advocacy efforts create business opportunities and open up new revenue streams. ^[13]
73% of salespeople who use social selling as a part of their strategy exceed their quota 23% more often than colleagues who don’t use social media4. ^[13]
84% of B2B buyers ask advice from peers and colleagues when buying products or services for their company5. ^[13]
Deloitte reports that customers referred by advocates have a 37% higher retention rate. ^[13]
According to Kredible large employee ambassadorship programs are likely to generate more than $1.9 million in advertising value alone. ^[13]
65% of companies report increased brand recognition after implementing a formal employee advocacy program6. ^[13]
Glassdoor reports that 79% of job seekers use social media during their job hunt. ^[13]
Referrals resulting from employee advocacy efforts have the highest applicantto hire conversion rate — they account for 7% of applicants and 40% of new hires8. ^[13]
Also, companies with a strong employer brand see a 43% decrease in hiring costs. ^[13]
Having en employee advocacy program increases the total social engagement for a brand by 25% to 40% at minimum. ^[6]
The next highest performing social initiative was social selling (32%). ^[6]
30% of brand engagement comes from employees. ^[6]
Employees are 14 times more likely to share brand content than other types of content. ^[6]
( 86% of employees participating in an employee advocacy program said it positively impacted their careers. ^[6]
63% of 1834year olds trust an influencer’s opinion of a brand more than what the brand advertises about itself. ^[6]
ACI Worldwide saw a 130% increase in traffic from social media & 40% more converted leads from employee. ^[6]
Burwood enjoyed an 80% lift in click through rate and a 400% increase in social conversions from employee advocacy. ^[6]
While it earned 84% fewer shares than Facebook, LinkedIn offered 47 times the number of link clicks generated by Facebook. ^[6]
Twitter accounts for nearly 85% of all shares generated by employee advocacy posts. ^[6]
Even if Facebook and Twitter contributed 5% of employee advocacy sales, that’s still a significant impact to your bottom line. ^[6]
Salespeople who use social media to sell are 51% more likely to hit their sales quotas over their peers who don’t. ^[6]
( LinkedIn accounted for nearly 95% of total conversions from employee advocacy posts. ^[6]
78% of social sellers regularly outsell their less social. ^[6]
( Nearly all sales professionals (96%) say they’re more likely to consider a brand if. ^[6]
( 54% of decisionmakers and 48% of C Suite executives say they spend over an hour per day consuming thought leadership. ^[6]
47% of buyers say thought leadership helped them discover and purchase from a company that was not a leader in their industry. ^[6]
83% of a typical B2B purchase decision happens before the customer actually engages with a brand or its salespeople. ^[6]
75% of active jobseekers are more likely to apply for a role if the employer offering that role manages its employer brand. ^[6]
68% of Millennials, 54% of Gen Xers, and 48% of Boomers said that they look at a potential employer’s social media accounts to evaluate the employer’s brand. ^[6]
A strong employer brand can reduce the cost of hiring by as much as 50%, while a negative employer brand can increase the cost of hiring as much as 10% per new hire. ^[6]
Those actively managing their employer brand can reduce employee turnover by as much as 28%. ^[6]
Companies with a high number of employees sharing high quality content and thought leadership are 58% more likely to attract talent. ^[6]
Case Studies Roughly 30% of Marketers Plan To Start an Employee Advocacy Program. ^[7]
According to Social Media Today, there’s almost an even split between organizations with a program (31%), organizations that don’t have a program (32%), and organizations that don’t have one yet but plan to start one (29%). ^[7]
These employee advocacy statistics also tell us that if you have a program in place right now, it’s very likely that you have an advantage over 60% of your competition. ^[7]
Conversely, if you don’t have an employee advocacy program, 31% of your competitors currently hold this advantage over you, and up to 60% will have this advantage in the future. ^[7]
However, 31% of respondents said that monetary incentives are the best motivator. ^[7]
But the majority of employees (62%). ^[7]
According to Social Media Today, over 74% of people say that posts from other people are more persuasive than posts from brand accounts, while under 14% of people do not, and under 14% of people aren’t sure. ^[7]
Over 44% of People Are More Likely to Apply For a Job. ^[7]
According to the Marketing Advisory Network , 44.5% of people say they are more likely to apply for a job they saw a friend post on social media than the same job on a job board. ^[7]
A Message Shared By Employees Reaches 561% Further Than The Same Message Shared By a Brand Account. ^[7]
According to the MSL Group , a message shared by your employees reaches 561% further than the same message shared by your brand account. ^[7]
Reshared 24X More Frequently When Distributed By Employees vs. Brand Accounts This employee advocacy statistic from MSL Group shows us that people are far more likely to re share a post from your employees than the same post from your brand account. ^[7]
Companies With Engaged Employees Outperform Those Without By 202%. ^[7]
According to the MSL Group, companies with engaged employees outperform those without by over 200%. ^[7]
Unengaged Employees Make Up 74% of The Average Company’s Workforce. ^[7]
Another alarming employee advocacy statistic from the MSL Group is 74% of the average company’s employees are unengaged with their jobs. ^[7]
Last year, a global study by Social@Oglivy found that for brand pages with more than 500,000 likes, organic reach hit a new low of two percent. ^[14]
How employees can increase the social reach of a top brand by 4000% 57% of socially engaged organizations are likely to increase sales leads. ^[14]
58% of socially engaged organizations are more likely to attract top talent. ^[14]
StudiesHow a Social Media Makeover Helped a Small Business Drive a 108% Increase in SalesApricotton, winners of Hootsuite’s Social Media Makeover for Small Businesses, sparked rapid growth with customized content, paid … ^[14]
Case StudiesA Messaging First Strategy Powers ENGIE to a Leadership Position in the Clean Energy IndustryConnecting with customers via messaging helped the company lift CSAT scores while reducing operational costs by 30%. ^[14]
People hold more trust in “My Employer” than any other institution globally, according to the 2019 Edelman Trust Barometer. ^[8]
A recommendation from a friend or family member makes 84 percent of Americans more likely to purchase that product or service. ^[8]
Roughly sevenin 10 U.S. adults use Facebook, 40 percent say they visit Instagram, and 72 percent of Americans between the ages of 18 and 29 use social media, according to the Pew Research Center. ^[8]
A study by Marketing Advisory Network showed that 81% of Millennials share information about their job , compared to 72% of Generation Z and a mere 47% of Baby Boomers. ^[8]
The click through rate on a piece of content is 2x higher when shared by an employee versus when shared by the company itself, according to LinkedIn The average American is online 31 hours a week,. ^[8]
according to the Pew Research Center Glassdoor learned that 79 percent of job applicants use social media in their job search, and the number increases to 86 percent for people in the first 10 years of their careers. ^[8]
LinkedIn determined that 78 percent of social sellers outperform peers who don’t use social media and that they are 51 percent more likely to reach quota. ^[8]
75% of candidates will research a company’s reputation before applying for a job opening. ^[8]
On top of that, 76% of individuals surveyed say that they’re more likely to trust content shared by “normal” people than content shared by brands. ^[9]
Brand messages reached 561% further when shared by employees vs the same messages shared via official brand social channels. ^[9]
79% of firms surveyed reported more online visibility after the implementation of a formal employee advocacy program. ^[9]
According toKredible, on average, an employee advocacy program involving 1,000 active participants can generate $1,900,000 in advertising value. ^[9]
In fact, LinkedIn estimate that only 3% of employees share company content. ^[15]
90% of your employee network is new to your brand – so you’ll reach previously untapped audiences. ^[15]
Your brand messages reach a 561% bigger audience when shared by employees vs sharing via a corporate channel alone. ^[15]
Socially engaged organisations are 58% more likely to attract top talent. ^[15]
44% of people say they are more likely to apply for a role shared by a friend / contact than other means. ^[15]
74% of employees feel they are currently missing out on company information. ^[15]
Employees are 20% more likely to stay at socially engaged & sharing organisations. ^[15]
Employee advocacy programmes have also been shown to increase revenue by 26% year on year. ^[15]
The bestinclass companies by industry sector are 3X more likely to have well developed employee advocacy programmes in place. ^[15]
General Advocacy 77 percent of buyers are more likely to buy from a company whose CEO uses social media . ^[16]
MSLGroup Social CEOs are much more likely to be seen as good communicators than unsocial CEOs . ^[16]
According to Gartner, the number of companies blocking social media access for employees is dropping at 10 percent per year. ^[16]
50 percent blocked access in 2010 – less than 30 percent blocked in 2014. ^[16]
Sales reps using social media as part of their sales techniques outsell 78 percent of their peers. ^[16]
^[16]
54 percent of social salespeople have tracked their social selling back to at least one closed deal. ^[16]
72.6 percent of salespeople using social selling as part of their sales process outperformed their sales peers and exceeded quota 23 percent more often. ^[16]
46 percent of social sellers hit quota compared to 38 percent of sales reps who don’t . ^[16]
80 percent believe their sales force would be more productive with a greater social media presence. ^[16]
2/3 of companies have no social media strategy for their sales organizations 93 percent of sales executives have not received any formal training on social selling ( Accenture). ^[16]
53 percent of salespeople want help in understanding social selling better. ^[16]
A Sales Guy Consulting 21.7 percent of the sales people are not using social media, 18.9 percent cited not using it because they didn’t see the value and 45 percent cited because they did not understand social selling. ^[16]
77 percent of B2B buyers said they did not talk with a salesperson until after they had performed independent research. ^[16]
36 percent of buyers said they didn’t engage with a sales rep until after a short list of preferred vendors was established. ^[16]
84 percent of B2B decision makers begin their buying process with a referral. ^[16]
The average cold calling appointment rate is 2.5 percent. ^[16]
B2B buyers complete 57 percent of the buying decision before they are willing to talk to a sales rep. ^[16]
92 percent of buyers say they delete emails or voicemail messages when comes from someone that they do not know. ^[16]
Only 33 percent of buyers trust the brand whilst 90 percent of customers trust product or service recommendations from people they know. ^[16]
Employee referrals have the highest applicant to hire conversion rate – only seven percent of applicants are via employees but this accounts for 40 percent of all new hire hires. ^[16]
67 percent of employers and recruiters said that the recruiting process was shorter and 51 percent said it was less expensive to recruit via referrals. ^[16]
47 percent referral hires have greater job satisfaction and stay longer at companies. ^[16]
57 percent more likely to align social media engagement to more sales leads. ^[16]
20 percent more likely to stay at their company. ^[16]
27 percent more likely to feel optimistic about their company’s future. ^[16]
40 percent more likely to believe their company is more competitive. ^[16]
And yet disengaged employees make up 74 percentof the average company’s workforce . ^[16]
According to Entrepreneur, social media content shared by employees gets 8 times more engagement than content shared through the brand’s own social channels, and is shared 25 times more frequently. ^[1]
Another research proved that 84% of people trust recommendations from people they know more than any other form of advertising. ^[1]
Additionally, 77% of consumers are likely to make a purchase after hearing about it from someone they trust. ^[1]
Moreover, 91% of employers say that they use social and professional networks to recruit talent. ^[1]
As 69% of workers would not take a job with a company that had a bad reputation even if they were unemployed, it is not surprising that every company now strives to have employer brand ambassadors. ^[1]
According to Kredible, on average, an employee advocacy program involving 1,000 active participants can generate $1,900,000 in advertising value. ^[1]
According to Hinge, 87% of employees recognized that employee advocacy contributed to expanding their professional network, and 76% believed that it helped them keep up with industry trends. ^[1]
Moreover, getting involved with social media for professional purposes has helped the careers of about 69% of employees. ^[1]
Difficult to keep employees motivated (49%). ^[1]
Measuring success, justifying the investment (35%) Budget (29%) Tools/Technology challenges (26%) Regulatory compliance (23%). ^[1]
LinkedIn data also indicates socially engaged companies are58%more likely to attract top talent, with the average organization tripling its number of job applications under an employee advocacy program. ^[17]
In fact, Millennials are huge on charity with 64% volunteering locally and 55% attending fundraising events. ^[17]
76% of clients trust content shared by individuals compared to the content shared by a brand & organization. ^[18]
If you’re thinking about how effective employee advocacy can help you to achieve your goals, check out the stats 84% of consumers rely on the recommendations of their closed circles, i.e., family or friends. ^[18]
77% of users’ purchase decisions depend on hearing from a person they trust. ^[18]
Reach of messages is enhanced by 561% & there is an 800% boost in engagement on posts when shared by an employee compared to shared by brands’ social media accounts. ^[18]
Brands with a proactive team of an advocacy program display 21% greater profitability. ^[18]
90% of B2B buyers engage with a person represented as a thought leader in their respective industry. ^[18]
Absenteeism is reduced by 41% when companies have a proactive team. ^[18]
The retention rate is 37% higher when an employee advocate is referring consumers. ^[18]

I know you want to use Employee Advocacy Software, thus we made this list of best Employee Advocacy Software. We also wrote about how to learn Employee Advocacy Software and how to install Employee Advocacy Software. Recently we wrote how to uninstall Employee Advocacy Software for newbie users. Don’t forgot to check latest Employee Advocacy statistics of 2024.

Reference

postbeyond – https://www.postbeyond.com/employee-advocacy-guide/.
smarp – https://blog.smarp.com/employee-advocacy-importance-challenges-best-practices.
everyonesocial – https://everyonesocial.com/blog/employee-advocacy-statistics/.
peertopeermarketing – https://peertopeermarketing.co/employee-advocacy-stats/.
sociabble – https://www.sociabble.com/blog/10-stats-impact-employee-advocacy/.
tribalimpact – https://www.tribalimpact.com/blog/50-employee-advocacy-statistics-that-arent-older-than-two-years-old.
oktopost – https://www.oktopost.com/blog/employee-advocacy-statistics/.
gaggleamp – https://www.gaggleamp.com/employee-advocacy-statistics-you-need-to-know.
firstup – https://firstup.io/blog/employee-advocacy-stats/.
business2community – https://www.business2community.com/infographics/8-employee-advocacy-statistics-that-matter-most-for-marketing-teams-infographic-02192371.
nealschaffer – https://nealschaffer.com/employee-advocacy-statistics/.
sproutsocial – https://sproutsocial.com/insights/employee-advocacy-stats/.
influencermarketinghub – https://influencermarketinghub.com/20-employee-advocacy-statistics-that-will-blow-your-mind/.
ambassify – https://www.ambassify.com/blog/20_employee_advocacy_statistics.
hootsuite – https://www.hootsuite.com/resources/the-power-of-employee-advocates.
smarp – https://blog.smarp.com/employee-advocacy-a-new-wave-of-social-media-superhero.
business2community – https://www.business2community.com/social-selling/favorite-employee-advocacy-statistics-01193266.
agorapulse – https://www.agorapulse.com/blog/employee-advocacy-through-social-media/.
statusbrew – https://statusbrew.com/insights/employee-advocacy/.

How Useful is Employee Advocacy

One of the key benefits of employee advocacy is the authenticity and credibility that it brings to a company’s messaging. Consumers are bombarded with advertisements and marketing messages daily, and trust in brands is at an all-time low. However, when employees share their experiences and opinions about a company, it adds a level of authenticity that is hard to replicate through traditional marketing tactics. People tend to trust recommendations from friends and family more than advertisements, making employee advocacy a powerful way to build trust and credibility with consumers.

Employee advocacy also has the potential to significantly increase brand recognition and visibility. With the rise of social media, employees have the ability to reach a wide audience with their messages. When employees share content about their company, they are spreading awareness and increasing the reach of the brand far beyond what traditional marketing efforts could achieve. This increased visibility can lead to more leads, sales, and overall growth for the company.

Furthermore, employee advocacy can also help attract and retain top talent. In today’s competitive job market, talented employees have their pick of employers, and companies need to differentiate themselves to attract the best candidates. When employees are proud to represent their company and share positive stories about their work environment, it can be a powerful recruiting tool. Additionally, when employees feel engaged and connected to their company, they are more likely to be satisfied in their roles and stay with the organization longer.

Another crucial benefit of employee advocacy is the impact it can have on company culture. When employees feel empowered to speak out on behalf of their company, it fosters a sense of pride and ownership in their work. This kind of positive culture can lead to higher employee engagement, increased productivity, and overall better performance from the workforce. Employees who are advocates for their company are more likely to go the extra mile to deliver exceptional results and ensure the success of the organization.

In conclusion, employee advocacy is an invaluable tool that can benefit organizations in numerous ways. From building credibility and trust with consumers to attracting and retaining top talent, the impact of employee advocacy cannot be understated. By empowering employees to share their positive experiences and opinions, companies can not only improve their brand reputation but also create a culture of engaged and satisfied employees. As companies look to differentiate themselves in a crowded market, employee advocacy is a powerful strategy that can set them apart from the competition.

In Conclusion

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We tried our best to provide all the Employee Advocacy statistics on this page. Please comment below and share your opinion if we missed any Employee Advocacy statistics.

Employee Advocacy Statistics 2024 – Everything You Need to Know