Marketing Automation Statistics 2024 - Everything You Need to Know

Are you looking to add Marketing Automation to your arsenal of tools? Maybe for your business or personal use only, whatever it is – it’s always a good idea to know more about the most important Marketing Automation statistics of 2024.

My team and I scanned the entire web and collected all the most useful Marketing Automation stats on this page. You don’t need to check any other resource on the web for any Marketing Automation statistics. All are here only 🙂

How much of an impact will Marketing Automation have on your day-to-day? or the day-to-day of your business? Should you invest in Marketing Automation? We will answer all your Marketing Automation related questions here.

Please read the page carefully and don’t miss any word. 🙂

On this page, you’ll learn about the following:

Best Marketing Automation Statistics

Best Marketing Automation Statistics

☰ Use “CTRL+F” to quickly find statistics. There are total 593 Marketing Automation Statistics on this page 🙂

Marketing Automation Benefits Statistics

80% of the top performing companies using marketing automation technology for the last three or more years have already experienced the benefits of automation in terms of increased revenue and customer engagements. ^[0]
say that the biggest benefits of Automation are Saving time (74%), Increased customer engagement (68%), More timely communications (58%). ^[1]
A lack of understanding of benefits is holding back 12% – Redeye and TFM&A. ^[1]
Along with Pepper’s studyfrom above, 36%of respondents saw the benefits of MA in 6 monthsor less. ^[2]
And 54% still realized the benefits in under one year. ^[2]
58% of marketers now believe that upselling is one of the most important marketing automation benefits. ^[3]
63% of companiesexpect to realize the benefits of their marketing automation system within six months of implementation. ^[4]
26% of businesses actually see limited or no benefits to automation at all. ^[4]
Automation statistics also reveal that marketers are exploiting the benefits of marketing automation to nurture leads (57%), boost sales revenue (47%), improve engagement rates (36%), and marketing productivity (29%). ^[5]

Marketing Automation Usage Statistics

Machine learning and artificial intelligence are two crucial technologies which usage in marketing automation is predicted to grow exponentially in 2021. ^[0]

Marketing Automation Market Statistics

63% of companies using marketing automation outperformed competitors. ^[0]
77% of business owners had an increase in conversions after using marketing automation software, according to Sales Fusion. ^[0]
Additionally, marketing automation reduced marketing overhead by 12.2%, and The sales pipeline rate of B2B marketers using marketing automation increased by an average of 10%. ^[0]
80% of the top performing companies using marketing automation technology for the last three or more years have already experienced the benefits of automation in terms of increased revenue and customer engagements. ^[0]
Additionally, Email Monday reports that 63% of companies wholly or partly outsource marketing automation, which means the more significant part of the marketing automation industry is being outsourced at the moment. ^[0]
Fo the companies that have incorporated chatbots into their marketing automation claim that chatbots can help save up to 30% of customer support costs, according to Chatbots Life. ^[0]
According to Instapage, The latest marketing automation stat reveals that you can save 6+ hours a week using automation in social media. ^[0]
63% of marketers plan to increase their marketing automation budget this year. ^[0]
Marketers realize this potential, and 63% of marketers plan to increase their marketing automation budget this year, according to Invespcro. ^[0]
According to Email Monday, About 51% of companies are using marketing automation in 2021. ^[0]
Creating personalized content and quality automation and integration appears to be among the most significant challenges, as 61% of companies say the implementation process of marketing automation was complicated in 2020. ^[0]
It does not come as a surprise that, according to Invespcro, 86% of marketers consider “ease of use” to be the most critical factor when evaluating automation tools. ^[0]
Machine learning and artificial intelligence are two crucial technologies which usage in marketing automation is predicted to grow exponentially in 2021. ^[0]
According to 65% of marketing influencers, increasing marketing ROI is the top priority for a marketing technology strategy to achieve Businesses are in it to make money and to make the process as simple as possible. ^[0]
65% of marketing influencers agree that increasing marketing ROI is the top priority for a marketing technology strategy. ^[0]
According to Lenskold, 78% of successful marketers say that marketing automation is most responsible for improving revenue. ^[0]
80% of marketing automation users saw their number of leads increase, and 77% saw the number of conversions increase. ^[0]
According to Slideshare, most B2B marketers rely on response and value metrics to measure ROI. ^[0]
16% of marketers believe creating quality automation is the biggest, which is nothing we’ve not heard before. ^[0]
A worrying statistic, Only 19% of individuals, saw a dramatic increase in qualified leads with marketing automation in 2020, according to LeadMD. ^[0]
LeadMD only found out that 31% of marketers see some growth in qualified leads. ^[0]
56% of marketing influencers find data management to be the most challenging marketing technology to implement. ^[0]
Today 2019 State of Marketing Automation Survey report, 75% of all companies already use at least one kind of marketing automation tool. ^[6]
A survey from 2017 found that 40% of companies that hadn’t already adopted marketing automation planned to do so in the next year. ^[6]
According to the 2017 State of Marketing Technology report from Walker Sands, more than half of all marketers think that their companies’ use of marketing technology can’t keep pace with the evolution of the MarTech industry. ^[6]
Invespcro asked marketers what their most important strategic goal of marketing automation was, to which 61% responded ‘lead generation’. ^[6]
Other important strategic goals for marketing automation included lead nurturing (57%), sales revenue (47%), improving customer engagement (36%), marketing productivity (29%) and improving campaign measurability (28%). ^[6]
According to an article published on Moosend, 58% of marketers consider upselling to be one of the most important uses of marketing automation. ^[6]
The State of Marketing Automation 2019 report by SocialMediaToday found that 83% of marketers considered social media post scheduling to be suitable for automation, making social media the most popular use case. ^[6]
Email marketing came in at a close second, with 75% of marketers considering it to be suitable for automation. ^[6]
Less than a quarter (23%). ^[6]
While social media marketing might be considered most suitable for automation, email automation is actually more popular, according to a 2018 report from Getresponse. ^[6]
The Email Marketing and Marketing Automation Excellence report from 2018 suggests that the top three most used marketing automation techniques are email automation (64%), profiling and targeting (26%), and personalization through dynamic content (23%). ^[6]
According to figures from Marketo, 76% of companies that implement marketing automation generate a return on their investment within the first year. ^[6]
According to research from 2014 from Pepper, the most widely used metrics to measure returns from marketing automation were response metrics like CTRs, open rates, and unsubscribe rates. ^[6]
According to Invespcro, 80% of companies saw an increase in leads thanks to marketing automation. ^[6]
Business2Community puts the average increase in qualified leads due to marketing automation at 451%. ^[6]
Invespcro also found that 77% of companies saw an increase in conversions thanks to lead nurturing through marketing automation. ^[6]
That’s potentially 15 20% of buyers that you’re missing out on if you’re not using marketing automation software!. ^[6]
For example, Nucleus found that marketing automation boosts productivity by around 20% on average. ^[6]
According to a report from the Lenskold Group, 80% of marketers credit automation as one of the biggest contributors to their success. ^[6]
44% of marketing influencers in Ascend2’s 2018 Optimizing Marketing Automation survey rank this the biggest challenge of marketing automation. ^[6]
Actually integrating automated marketing systems came in a close second, with 43% of marketing influencers calling it their biggest barrier to marketing automation success. ^[6]
According to the same report from Automizy, 20% of agencies consider this to be the number 1 marketing automation challenge. ^[6]
6% of survey participants ranked these as their main marketing automation challenge. ^[6]
55.6% of companies not using marketing automation don’t have the know how to do so, according to a report from Liana Technologies. ^[6]
48.1% of companies in the same survey cited a lack of human resources as the reason they hadn’t yet adopted marketing automation, and around 32% cited a lack of financial resources. ^[6]
Statistics from DigitalMarketingCommunity.com show that 55% of marketers consider customer experience mapping to be the most difficult tactic used to optimize marketing automation. ^[6]
According to recent studies, marketing automation on average drives upto 14.5% increase in sales productivity and a 12.2% reduction in marketing overhead. ^[7]
80% of marketing automation users saw an increase in the number of leads using marketing automation software, and 77% had an increase of conversions. ^[7]
91% of marketing automation users agree it is “very important” to the overall success of their online marketing activities. ^[7]
Marketing automation is “very important” to the overall success of online marketing campaigns, according to 91% of those who use this technology. ^[8]
This number is not surprising as implementing marketing automation could lead to an average 451% increase in qualified leads. ^[8]
Marketing automation drives a 14.5% increase in sales productivity and a 12.2% reduction in marketing overhead. ^[8]
4 in 5 users increased their leads by using marketing automation software and 77% had an increase in conversions. ^[8]
Businesses that implement marketing automation experience an average of a 451% increase in qualified leads. ^[8]
The use of lead nurturing through marketing automation saw 15 20% of potential buyers that were not ready to purchase converted to sales. ^[8]
76% of companies that implement marketing automation generate a return on their investment within the first year. ^[8]
94% of marketing professionals say content personalization driven by marketing automation is improving. ^[8]
Nucleus found that marketing automation improved business productivity by an average of 20 percent. ^[8]
91% of marketing automation users agree it is “very important” to the overall success of their online marketing activities 63% of marketing plan to increase their marketing automation budget this year. ^[8]
27% of companies say that they still consider themselves “new” to marketing automation. ^[8]
86% of marketers consider “ease of use” to be the most important factor when evaluating automation tools. ^[8]
The US Marketing Automation Software industry is a $6.1B market in 2019, growing 20%+ annually. ^[8]
75% of marketers say they currently use at least one type of marketing automation tools. ^[8]
With 48% of Marketers using marketing automation, it is one of the 4 most popular methods to create personalized customer experiences. ^[8]
Marketing automation is “very important” to the overall performance of marketing, according to 94% of the bestin class marketers participating in a recent Ascend2 survey. ^[8]
Convince & Convert 58% of industry leaders using marketing automation say that conversion rate and revenue generated are the most useful metrics to measure. ^[8]
16% of marketers think creating quality automations is their number 1 challenge https//funneloverload.com/marketingautomation. ^[8]
20% of agencies struggle to find the right marketing automation tool (Automizy 55.6% of companies that don’t use automation cite a lack of expertise as the reason (Liana Technologies). ^[8]
Only 17% of marketers use landing page A/B tests to improve conversion rates. ^[9]
64% of SEO marketers call mobile optimization an effective investment. ^[9]
80% of marketing automation users see improved lead generation, and 77% see more conversions. ^[10]
–Invespcro 36% of marketers use marketing automationto shave off repetitive tasks. ^[10]
According to a report by TFM&A Insights, 36% of marketers do this to make room for more meaningful and exciting projects. ^[10]
63% of companies are outperforming competitors with help from marketing automation. ^[10]
B2B marketers using marketing automationincreased their sales pipeline contribution by an average of 10%. ^[10]
Instapage Omnichannel marketing automation yields a 90% higher customer retention rate than single. ^[10]
–Omnisend Automation is proven to boost sales productivity by 14.5% and reduce marketing overheads by 12.2%. ^[10]
58% of marketers use marketing automation for upselling. ^[10]
86% of marketers look for ease of use in automation platforms. ^[10]
63% of companieswith successful marketing automation programs plan toincrease their marketing automation budget. ^[10]
The top three challenges marketers face when using marketing automation are creating quality automations (16%), integrations (14%), and content creation (10%). ^[10]
50% of SMBs employ marketing automation softwareto send email drip campaigns. ^[10]
The top objectives of a marketing automation strategy are productivity optimization(43%), increase of marketing ROI (41%), and improvement of campaign management (40%). ^[10]
35% of respondents report that a top reason for implementing marketing automation is to better enable the streamlining of marketing and sales efforts. ^[10]
The same study indicates that the vast majority of marketers (84%). ^[10]
58% of B2B companies plan to adopt automationin their marketing campaigns. ^[10]
–Emailmonday 33% of marketers who don’t utilize marketing automation plan to implement it in 2024. ^[10]
–HubSpot 55% of eCommerce marketers useemail marketingor marketing automation software. ^[10]
90% of CMOs will use a marketing automation platformby the end of 2021. ^[10]
75% of marketers state that they leverage at least one type of marketing automation tools. ^[10]
Today 67% of marketing leaders currently use an automation platform, while 21% state that they plan to in the next two years. ^[10]
76% of marketers that implement marketing automation see a positive ROI within a year, while 44% of them see a return within just six months. ^[10]
An average of 51% of companies currently use marketing automation. ^[11]
58% of B2B companies plan to adopt marketing automation software in the foreseeable future. ^[11]
Omnichannel marketing automation can produce 250% higher purchase and engagement rates than single. ^[11]
90% higher customer retention rates can come from omnichannel marketing automation Global spending on marketing automation tools is predicted to pass $25 billion by 2024 — a 14% annual growth rate. ^[11]
80% of marketing automation users see increased leads, and 77% see increased conversions. ^[11]
91% of users say marketing automation is “very important” to the overall success of their online marketing activities. ^[11]
92% of users say that their main goal with marketing automation software is to improve their qualified lead pipeline, followed by customer retention (81%), and then lead nurturing (66%). ^[11]
75% of marketers use at least one marketing automation tool. ^[11]
Business owners, executives, and marketers say that the biggest benefit of marketing automation for them is saving time at 30%. ^[11]
66% of marketing automation software users feel it is either ‘moderately’ or ‘very’ effective. ^[11]
Almost 90% of agencies feel their marketing automation strategy is successful. ^[11]
47% of users say their most important goal of marketing automation is increased sales revenue. ^[11]
Automation is proven to boost sales productivity by 14.5% and reduce marketing overheads by 12.2%. ^[11]
60% of users say marketing automation has increased the quantityandquality of the leads that get passed to sales. ^[11]
58% of marketers use automation for upselling. ^[11]
B2B marketers have increased their sales pipeline contribution by an average of 10% with sales automation. ^[11]
For 64% of marketers, social media management is just one of their multiple job responsibilities. ^[11]
70% of marketers want to learn more about messenger bots, including social media messengers. ^[11]
47% of SMBs use marketing automation software for social media management. ^[11]
Email marketing software is used by 82% of B2B and B2C companies. ^[11]
50% of SMBs use marketing automation software to send email drip campaigns. ^[11]
Segmented and personalized automated email messages average 46% higher open rates than traditional marketing messages. ^[11]
Automated email campaigns account for 21% of email marketing revenue. ^[11]
35% want to streamline marketing and sales efforts. ^[12]
50% of marketers expect easy integration into existing content management, CRM, and ERP systems 45% want lead qualification and lead scoring capabilities 35% want content creation capabilities and email workflows. ^[12]
Marketing automation provides a 12.2% reduction in marketing overhead. ^[12]
In fact, 70% of marketers are unhappy with their marketing automation software and 85% of B2B marketers feel they are not using marketing automation software to its full potential. ^[12]
60% of companies thought implementation was difficult Only 17% of marketers use A/B testing on landing pages to improve conversion 16% find creating quality automation a challenge. ^[12]
Only 8% of companies use marketing automation to engage with current customers 21 Key Marketing Automation Stats For 2020. ^[12]
35,2 % of the respondents said they currently utilize marketing automation. ^[1]
55% of the e. ^[1]
Almost 70% of the respondents finds improved targeting of messages is the most important benefit of marketing automation. ^[1]
Customer Retention (11%). ^[1]
45% of agencies rely on marketing. ^[1]
to show ROI and 42% use marketing. ^[1]
and customer engagement (37%). ^[1]
staggering 47% of marketers are unsure of the ROI attributable to their MAP. ^[1]
119% more likely to report sales and marketing alignment. ^[1]
With 44% and 43% of marketing. ^[1]
purposes, according to 53% of marketing. ^[1]
The biggest objection (50%). ^[1]
(38%) and the lack of an effective marketing. ^[1]
61% agree that the implementation process of Marketing Automation was difficult – B2Bmarketing.net and Circle Research. ^[1]
Only 15% of marketers find implementation time to be a key decision. ^[1]
With 64%, Ease of implementation is the No. 1 criterion for choosing a marketing. ^[1]
Only 23% say clients and recommendations factor into the evaluation for choosing a marketing automation platform. ^[1]
Email marketing is the most commonly used Marketing Automation feature, with 79% of marketers using it. – Demand Spring. ^[1]
scheduling (83%). ^[1]
Automation is one of the technologies that show the most difference in adoption between most successful (63%) and least successful (39%). ^[1]
3.3B market in 2017, growing 30%+. ^[1]
companies are 67% more likely to use a marketing. ^[1]
automation tools, 50% of them use multiple marketing. ^[1]
54% of CMOs have either begun or completed their implementation of marketing. ^[1]
for CMOs are easeof use (92%). ^[1]
Of US businesses with 20 or more employees only about 4% are users of marketing. ^[1]
91% of buyers were evaluating marketing. ^[1]
13% of the marketers said a Lack of technical proficiency in their team was stopping them from adopting Marketing Automation. ^[1]
Nearly 70% of businesses are using a marketing. ^[1]
43% of companies using a marketing. ^[1]
26% of marketers make extensive use of marketing. ^[1]
marketing automation increase their sales pipeline contribution by 10%. ^[1]
marketing (89%), lead nurturing (84%). ^[1]
Omnichannel marketing automation statistics for 2019 Recent study shows advantages of omnichannel marketing automation including 250% higher purchase frequency and 90% higher customer retention rates. ^[13]
In this study of B2B marketing professionals, more than half had already begun using marketing automation in their business and only 10% don’t plan to use MA. ^[2]
This means 90% of the study wants marketing automation as part of their strategy. ^[2]
Make sure you place within this 90% and align your goals with the marketing automation you need. ^[2]
LeadMD only found 31% of marketers see someincrease in qualified leads. ^[2]
Along with this statistic, it was also found that less than20% of marketers in EMEA and APJknow what marketing automation is. ^[2]
With a compound annual growth rate of 9.8%from 2020 to 2027, the future looks promising for marketing automation. ^[2]
44% of sales leaders who will exceed revenue in 2021 use competitive intelligence and market data. ^[14]
3. “High Growth” firms — those that have recently experienced exponentially high growth — are much more likely (26.2% vs. 16.6%). ^[14]
51% of companies are now using marketing automation. ^[3]
40% of marketers believe automation has a positive effect on productivity. ^[3]
80% of companies saw an increase in leads through marketing automation. ^[3]
48.6% of businesses don’t use marketing automation due to a lack of expertise. ^[3]
77% of marketers using marketing automation tools reported an increase in conversions. ^[3]
63% of marketers want to increase their marketing automation budgets. ^[3]
Liana Technologies’ regularly conducted surveys identified an increase in market automation awareness 79.7% of the respondents were aware of the concept back in 2017. ^[3]
While there’s more awareness today, the company’s latest report suggests that the number of marketers planning to invest in automation remained flat at 29.7%. ^[3]
According to marketing automation software stats, the market reached a whopping $15.6 billion in 2019. ^[3]
Marketing automation stats show that nearly two thirds of marketers (61%). ^[3]
A further 57% cited lead nurturing, while others pointed to sales revenue (47%), improving customer engagement (36%), marketing productivity (29%), and improving campaign measurability (28%). ^[3]
58% of marketers now believe that upselling is one of the most important marketing automation benefits. ^[3]
Social media marketing may be the most practical use of marketing automation, but automated email marketing is the most popular, according to 64% of marketers. ^[3]
77% of marketers using automation reported an increase in digital engagement. ^[3]
80% of companies enjoyed an increase in leads through marketing automation software. ^[3]
Marketing automation statistics show that 80% of marketers reckon the tool is one of the most significant contributors to their success. ^[3]
More effective campaigns and better alignment of marketing and sales are the prime objectives of professionals who implement automation in their marketing efforts, at 57% and 53%, respectively. ^[3]
In the 2017 survey, as much as 40% of respondents had trouble with producing top notch content—the latest figures demonstrate an increase of expertise in content creation within marketing automation. ^[3]
In fact, 20% of marketing agencies say this is their number 1 barrier to success. ^[3]
According to 6% of marketers, other challenges include data management, segmentation, and optimization. ^[3]
The 6 Biggest Takeaways Three or more channels leads to better overall performance we found that marketers using three or more channels in their marketing campaigns earned a 90% higher customer retention rate, and 250% higher engagement and purchase rates. ^[15]
The marketers who created a more omnichannel experience earned a 90% higher customer retention rate over single. ^[15]
According to our data, single channel marketers counted only 34.8% customer retention rate, while the retention rate for marketers using three or more channels was over 66%. ^[15]
Marketers using three or more channels in their campaigns earned an 18.96% engagement rate on average, compared to singlechannel marketers who earned only 5.4% . ^[15]
The purchase rate for marketers using only one channel in their campaign came in at 2.56%, while marketers using three or more channels were able to report a 8.96% purchase rate. ^[15]
We found that marketers who targeted their campaigns into smaller segments and engaged with personalized campaigns attained an open rate of 28.05%. ^[15]
Email and first name came in second at just over 8% signup conversion, allowing marketers to better personalize their email campaigns. ^[15]
Finally, email and birthday comes in just under email and first name at 7.83%, allowing marketers to send special offers for their customer’s birthdays. ^[15]
77% of userssaw an increase in conversions after using marketing automation software. ^[4]
91% of userssay marketing automation is very important for the overall success of online marketing. ^[4]
75% of marketerscurrently use at least one type of marketing automation tools. ^[4]
51% of companiesare using marketing automationin 2019. ^[4]
55% of B2B businessesare adopting marketing automation. ^[4]
79% of companiesare confident they could keep up with the latest marketing automation technologies. ^[4]
More than55% of B2B businessesare currently using marketing automation. ^[4]
35,2% of marketerscurrently utilize marketing automation. ^[4]
58% of marketing specialistscurrently use automation for upselling. ^[4]
Marketing automation reduced marketing overhead by12.2%. ^[4]
77% of usershad an increase in conversions after using marketing automation software. ^[4]
The sales pipeline rate of B2B marketers using marketing automationincreased by an average of 10%. ^[4]
To top that off, companies using automation have been observed to enjoy an average 12.2% reduction in marketing overheads. ^[4]
Increasing lead generation (61%) is the biggest goal for marketing automation, followed by lead nurturing (57%) and sales revenue (47%). ^[4]
The marketing automation plan for22% of companiesis to improve their campaign targeting. ^[4]
86% of companies are adopting the ease of use of automation tools, while only 27% consider themselves new to marketing automation. ^[4]
Emailmonday) 63% of companiespartly or completely outsource marketing automation. ^[4]
And 79% of top performing companies have been using marketing automation technology for the last three or more years. ^[4]
More than90% of marketersconsider the technology to provide continuous and autonomous optimization across multiple channels. ^[4]
70% of marketerswant to learn more about messenger bots, including social media messengers. ^[4]
More than80% of marketersfeel social media scheduling tools and social media advertising are most suitable for automation. ^[4]
82% of B2B and B2Ccompanies use email marketing software. ^[4]
More than 80% of companies currently use some kind of email marketing software. ^[4]
63% of companiesexpect to realize the benefits of their marketing automation system within six months of implementation. ^[4]
36% of people use marketing automation for repetitive tasks. ^[4]
45% of agenciesrely on marketing automation technology to show ROI. ^[4]
26% of companiessee limited to no benefit of marketing automation. ^[4]
The most common marketing automation challenge iscreating quality automation – 16%. ^[4]
Deliveringpersonalized content(44%). ^[4]
90% of marketers regularly use more than one form of marketing automation software. ^[5]
61% of marketers use marketing automation to generate more leads. ^[5]
Nearly 80% of marketers acknowledge marketing automation as the #1 contributor to their success. ^[5]
Businesses that use marketing automation are 20% more productive. ^[5]
Data shows that marketing automation tools have enabled a massive 75% of businesses to focus on more important matters. ^[5]
91% of marketers say marketing automation software is “essential” for their business. ^[5]
Recent marketing automation statistics show that the vast majority (91%). ^[5]
This type of software has become so popular and effective that the vast majority of marketers, or as marketing automation stats would have it, a staggering 90% today use at least one such tool regularly. ^[5]
40% of marketers who don’t use marketing automation plan to adopt it soon. ^[5]
Marketing automation facts and figures show that only about 10% of companies who have not adopted marketing automation yet have no plans to invest in it. ^[5]
The marketing automation software market, which in 2010 was estimated at $6.87 billion, is set to reach an incredible $19.66 billion in 2026, according to marketing automation software stats. ^[5]
More than 60% of companies outsource all or part of their marketing automation strategy planning. ^[5]
Then, for 11% of business marketing automation is too expensive, while 22% believe it is pricey but worth it. ^[5]
This is why a massive 63% of marketers intend to invest more money in building an even more powerful automation strategy. ^[5]
For the vast majority of marketers (61%). ^[5]
Automation statistics also reveal that marketers are exploiting the benefits of marketing automation to nurture leads (57%), boost sales revenue (47%), improve engagement rates (36%), and marketing productivity (29%). ^[5]
Automated marketing campaigns, according to 28% of marketers, improve their campaign measurability. ^[5]
74% of marketers say saving time is the most important benefit of automation software. ^[5]
The majority of marketers (74%). ^[5]
According to marketing automation industry statistics, 68% of marketers believe customer engagement is a direct consequence of marketing automation. ^[5]
Lastly, the same percentage (58%). ^[5]
According to marketing automation ROI statistics, businesses that rely on an automated marketing solution to manage leads witness a 10+% revenue increase within 6 9 months from their adoption. ^[5]
Marketing automation ROI statistics further mention that 44% of companies that have fully implemented automation in their marketing process see overall ROI within the first six months, while 79% say they started seeing results after a year. ^[5]
Nearly 60% of marketers believe upselling is one of the most important uses of marketing automation. ^[5]
Marketing automation is not only helping marketers save time; sales automation statistics indicate that a solid 58% of marketers enjoy increased upselling opportunities through automated marketing campaigns. ^[5]
A whopping 83% of marketers render social media post scheduling most suitable for automation. ^[5]
Email marketing stats meanwhile reveal that emails are voted second best by 75% of marketers. ^[5]
In fact, it is used by 64% of marketers who claim that it gives them a 152% higher click rate and a little over 70% higher open rate compared to any other broadcast message. ^[5]
Companies relying on automated email marketing are 133% more likely to send relevant content. ^[5]
Boosting leads and conversions might be the ultimate goal for most businesses but perhaps one of the most revealing marketing automation facts is that it improves productivity by an average of 20%. ^[5]
It has been projected that the marketing automation software industry would grow at a CAGR of 17.67 percent between 2021 and 2027. ^[16]
The most important statistics Marketing technologies seen as favorable by consumers in the U.S. 2021 Advantages of marketing technologies according to consumers in the U.S. 2021 Disadvantages of marketing technologies according to consumers in the U.S. 2021. ^[16]

Marketing Automation Software Statistics

77% of business owners had an increase in conversions after using marketing automation software, according to Sales Fusion. ^[0]
Marketing automation is one of the fastest growing software industries; it’s currently worth $6.1 billion dollars and predicted to double in size by 2024, according to SharpSpring’s “Investor Presentation Jan ”. ^[6]
Less than a quarter (23%). ^[6]
That’s potentially 15 20% of buyers that you’re missing out on if you’re not using marketing automation software!. ^[6]
80% of marketing automation users saw an increase in the number of leads using marketing automation software, and 77% had an increase of conversions. ^[7]
4 in 5 users increased their leads by using marketing automation software and 77% had an increase in conversions. ^[8]
50% of SMBs employ marketing automation softwareto send email drip campaigns. ^[10]
–HubSpot 55% of eCommerce marketers useemail marketingor marketing automation software. ^[10]
58% of B2B companies plan to adopt marketing automation software in the foreseeable future. ^[11]
92% of users say that their main goal with marketing automation software is to improve their qualified lead pipeline, followed by customer retention (81%), and then lead nurturing (66%). ^[11]
66% of marketing automation software users feel it is either ‘moderately’ or ‘very’ effective. ^[11]
47% of SMBs use marketing automation software for social media management. ^[11]
Email marketing software is used by 82% of B2B and B2C companies. ^[11]
50% of SMBs use marketing automation software to send email drip campaigns. ^[11]
Marketing automation software can lead to a 14.5% increase in sales productivity. ^[12]
In fact, 70% of marketers are unhappy with their marketing automation software and 85% of B2B marketers feel they are not using marketing automation software to its full potential. ^[12]
55% of the e. ^[1]
software to manage lead generation, 36% make. ^[1]
“High Growth” firms are about 31% more likely to have widely accepted and incorporated general business software automation than “No Growth” firms. ^[14]
According to marketing automation software stats, the market reached a whopping $15.6 billion in 2019. ^[3]
80% of companies enjoyed an increase in leads through marketing automation software. ^[3]
77% of userssaw an increase in conversions after using marketing automation software. ^[4]
77% of usershad an increase in conversions after using marketing automation software. ^[4]
82% of B2B and B2Ccompanies use email marketing software. ^[4]
More than 80% of companies currently use some kind of email marketing software. ^[4]
90% of marketers regularly use more than one form of marketing automation software. ^[5]
91% of marketers say marketing automation software is “essential” for their business. ^[5]
This type of software has become so popular and effective that the vast majority of marketers, or as marketing automation stats would have it, a staggering 90% today use at least one such tool regularly. ^[5]
The marketing automation software market, which in 2010 was estimated at $6.87 billion, is set to reach an incredible $19.66 billion in 2026, according to marketing automation software stats. ^[5]
74% of marketers say saving time is the most important benefit of automation software. ^[5]
Lastly, the same percentage (58%). ^[5]
It has been projected that the marketing automation software industry would grow at a CAGR of 17.67 percent between 2021 and 2027. ^[16]

Marketing Automation Adoption Statistics

Automation is one of the technologies that show the most difference in adoption between most successful (63%) and least successful (39%). ^[1]
’s there are significantly higher adoption with 69% of respondents. ^[1]
automation systems, a greater number than the 43% adoption rate at organizations identified as B2C and combination B2B / B2C organizations. ^[1]
AI adoption in sales has been forecasted to grow 139% between 2020 and 2024. ^[14]
Predictive intelligence adoption in sales is forecasted to grow 118% between 2020 and 2024. ^[14]
The adoption rate is higher among banking and finance professionals by 70%, followed by IT and retail, 67% and 64%, respectively. ^[3]
According to marketing automation ROI statistics, businesses that rely on an automated marketing solution to manage leads witness a 10+% revenue increase within 6 9 months from their adoption. ^[5]

Marketing Automation Latest Statistics

On average, 51% of companies are currently using Marketing automation. ^[0]
Withmore than half of B2B companies (58%). ^[0]
According to Gartner’slatest annual CMO Spend Survey, 68% of CMOs expect their martech budget to increase by 2021. ^[0]
Machine learning and artificial intelligence Machine learning and artificial intelligence are two crucial tactics that are predicted to grow exponentially in 2021. ^[0]
Only 37% of companies rely on themselves for their automation needs, while a mere 12% decide to leave it all to a specialist. ^[0]
It is predicted that businesses spend nearly $1.3 trillion every year to service customer requests. ^[0]
Chatbots can help out a business, and it’s good to hear that 47% of consumers are open to buying items through a chatbot. ^[0]
By 2021, chatbots should take over 85% of customer service requests. ^[0]
16% of Marketers Believe Their #1 Challenge is Creating Quality Automation. ^[0]
Around 50% of companies in the same survey were still unsure, and only one tenth didn’t have any plans to invest in it soon. ^[6]
Not only that, but 44% of them see a return within just six months. ^[6]
So we know that 77% of companies see increased conversions thanks to automation, but just how big of an increase are we talking about?. ^[6]
Well, statistics from Protocol80 suggest that an average of 15 20% of potential buyers that weren’t ready to purchase were converted to sales through automated lead nurturing. ^[6]
The most common response was creating quality automations (16%). ^[6]
Other top challenges included integrations (14%) and content creation (10%). ^[6]
Other difficult tactics identified included AI and predictive modeling (48%) and personalized/dynamic content (44%). ^[6]
74% of respondents said that the technology’s ability to save them time was its largest benefit. ^[8]
67% of Marketing Leaders currently use a Marketing Automation Platform. ^[8]
Marketers limit their personalization efforts to A/B testing (50%), customer journey mapping (49%), Marketing automation (48%). ^[8]
Hyper personalized technologies such as AI (8%) and predictive analysis (12%). ^[8]
Email collection forms were the most successful at converting viewers, with a 15% conversion rate in 2020. ^[9]
Events placed at the beginning of videos perform the best, with a conversion rate of 12.7%. ^[9]
3.5% of ecommerce website visits via mobile are converted into purchases, compared to 3.9% on desktop. ^[9]
Email visitors are the most likely to convert on forms — and people coming from search advertisements are the least likely. ^[9]
The highest bounce rates are on social (45%) followed by direct (44%). ^[9]
Almost 25% of companies invest in mobile optimization as a top SEO tactic. ^[9]
Marketing automation users experience a451% increase in qualified leads. ^[10]
In this study by the Annuitas Group, it was found that these nurtured leads, in turn, make purchases 47% larger than non. ^[10]
Marketing automation toolsimprove productivity by approximately 20%. ^[10]
According to Epsilon, triggered emails have a 70.5% higher open rate and 152% higher click through rate than generic email newsletters. ^[10]
A 10% increase in your sales pipeline may not mean a lot to some. ^[10]
The use of chatbots can help save up to 30% of customer support costs. ^[10]
automation(64%), profiling and targeting (26%), and personalization using dynamic content (23%). ^[10]
–Salesforce 13% of respondents from growth positions consider segmentation among the top challenges when it comes to automation. ^[10]
Automizy Revenue growth (85%) and sales productivity (69%). ^[10]
75% of email revenue is generated from triggered personalized campaigns, rather than onesizefits. ^[10]
By 2024, 80% of all advertising processes will be automated. ^[10]
After all, inefficiencies are costing many organizations 20 30% of their annual revenue. ^[11]
As of May 2019, more than 70% of advertisers were using Google automated bidding strategies. ^[11]
In 2019, programmatic advertising will reach $45.94 billion, accounting for 84.0% of all U.S. digital display ad spend. ^[11]
72% of display ads are responsive ads. ^[11]
Nearly 90% of mobile display ads will transact programmatically by 2020. ^[11]
By 2024, 80% of all advertising processes will be automated. ^[11]
40% of productivity is lost to multitasking and task. ^[11]
97% of employees and executives believe that a lack of alignment within a team impacts the outcome of a task or project. ^[11]
Professionals spend 50% of their time manually searching for information. ^[11]
Sales Force Automation can lead to a 30% increase in deal closures, an 18% reduction in sales cycle, and a 14% reduction in sales administration time. ^[11]
Brands have seen a 225% increase in the volume of prospects that converted to sales opportunities with lead nurturing sales automation. ^[11]
Automated, personalized offers based on past browsing and shopping history can increase sales by 20%. ^[11]
By using automated, one click upsells when selling products online, average order size may increase by more than 360%. ^[11]
Companies using cloud automation experience a 15% yearover. ^[11]
71% of business using cloud automation anticipate at least 10% revenue growth over the next year and 47% expect more than 20% growth (compared to only 38% who expect 10% revenue growth). ^[11]
84% of cloud automation leaders have seen increased revenue and lower operating costs. ^[11]
81% of businesses using cloud automation feel their ability to deliver business model innovation has improved. ^[11]
75% of the most established IT companies (top 20%). ^[11]
86% of the most established IT companies say that customer experience has benefited from cloud automation. ^[11]
59% of the most established IT companies have been able to redeploy engineers onto higher value activities due to cloud automation. ^[11]
84% of the most established IT companies feel that cloud automation has improved their company’s agility. ^[11]
Automated emails have a 70.5% higher open rate and 152% higher click through rate than generic email newsletters. ^[11]
Autoresponders have 73% higher open rates than generic emails. ^[11]
Reply rates can increase by 250% by automating outreach and follow up emails. ^[11]
Automating lead nurturing with well timed emails and offers has been proven to generate a 10% or greater increase in revenue. ^[11]
Over 75% of email revenue is generated by triggered campaigns. ^[11]
Companies who send automated emails are 133% more likely to send relevant messages corresponding with a customer’s purchase cycle. ^[11]
34% want to improve customer engagement 34% want to improve the customer experience 30% want to minimize manual tasks. ^[12]
28% want to increase the number of leads captured The State of Marketing Automation, 2021 Marketing automation and lead generation. ^[12]
Over one third confirm this more prominent role , while 10% go so far to say that it will replace personal communication – at least to some degree. ^[12]
Only 11% of companies feel that it is too expensive and not worth the cost. ^[12]
10% of companies across all industries found it difficult to create content. ^[12]
On average 56% of companies are currently using Marketing automation. ^[1]
With 40% of B2B companies planning. ^[1]
With 48% of Marketers using Marketing automation. ^[1]
Marketers limit their personalization efforts to A/B testing (50%), customer journey mapping (49%), Marketing automation (48%). ^[1]
Hyperpersonalized technologies such as AI (8%) and predictive analysis (12%). ^[1]
Over the next two years, an additional 21% of Marketing Leaders plan to use a Marketing Automation Platform. ^[1]
38% will spend the same, while only 8% decreases their spend – Forrester “Data Global Business Technographics. ^[1]
automation technology is expected to grow at a 14% compounded annual growth rate over the next five years. ^[1]
platforms will reach 25% annually, with “leadto. ^[1]
Almost 40 % of those not yet using. ^[1]
Nearly two thirds (63%). ^[1]
automation systems extensively, while more than a third (37%). ^[1]
27% of companies rate say they are at. ^[1]
Mapping the customer experience (53%) and use of personalized/dynamic content (51%). ^[1]
Only 21% of respondents reported an individual maturity level of above average or higher with Marketing. ^[1]
63% of companies successful in Marketing Automation. ^[1]
51% uses a combination of outsourced and in house resources, 12% outsourced. ^[1]
10% finds it inexpensive, 47% fairly priced, 22% pricey but. ^[1]
Marketing automation is used by 42% of companies, CRM /. ^[1]
sales automation systems by 54%, while Email. ^[1]
It is used by 82% of companies. ^[1]
Of the top performers in B2B 69% use. ^[1]
Marketing automation for Customer acquisition and 50% for Customer Retention. ^[1]
said they weren’t (3%), or were unlikely (5%). ^[1]
Increasing sales revenue (56%), improving lead nurturing (53%), Increasing lead generation (50%), and improving the customer experience / engagement (52%). ^[1]
Improved customer experience (45,9 %), improved quality of leads (37,7 %). ^[1]
and an increased number of leads (34,9 %). ^[1]
30% of companies find automation of the lead generation process a critical challenge to lead generation. ^[1]
Automation for them, say it is Saving time (30%). ^[1]
and a shortened sales cycle (2%). ^[1]
Increased opportunities including up selling (58%). ^[1]
92% report improving their qualified Lead pipeline as a top organisational goal. ^[1]
Increasing sales revenue (53%), lead nurturing (43%). ^[1]
find improved user experience and relevance of communications (60%). ^[1]
Higher conversion rates (59%), better quality leads (57%), and generating more leads (57%). ^[1]
departmental alignment (21%). ^[1]
automation strategy are Increasing lead generation (61%), lead nurturing (57%). ^[1]
Most notably, 56% of respondents have seen an increase in conversion rates. ^[1]
automation strategy is successful, while only 2% count themselves as “worst in class.”. ^[1]
Only 8% of companies see increased revenues within 6 months of adopting. ^[1]
After one year of MA use 32% claim to see increased revenue. ^[1]
For those to have been using it for more than two years the figure is 40%. ^[1]
Only 8% deemed their efforts very successful. ^[1]
automation users saw their number of leads increase, and 77% saw the number of conversions increase. ^[1]
Marketing Automation, while only 19% saw a dramatic increase in qualified leads. ^[1]
beneficial for their company, 57% quite beneficial, 26% see limited to no benefit. ^[1]
27% of those new to the technology report. ^[1]
as a result, but that increases with time to 74% for the veteran. ^[1]
Nearly two thirds of companies surveyed (63%). ^[1]
are 48% more likely to see ROI greater than 1.5x. ^[1]
are Conversion Rate and Revenue Generated , say 58% of best in class Marketing Automation users. ^[1]
12% takes over 12 months to implement their MAP. ^[1]
42% say they should have invested. ^[1]
In 33% of Marketing tech projects, Tools selection, processes and Proof of Concept is should have gotten more time. ^[1]
technology integration (37%), Measurement and metrics (32%). ^[1]
budget constraints (29%) and Lack of understanding of the technology available (28%). ^[1]
Finding tools (5%), personalization (5%), lead scoring (5%), analytics (4%), reporting (3%), and deliverability (1%). ^[1]
and creating automations (20%). ^[1]
The lack of expertise and know how (55,6 %), as well as lack of human resources (48,1 %). ^[1]
for setting up rules, lead socring and sequences (49%). ^[1]
Making the business case for investment / buy. ^[1]
doesn’t have the right capabilities (20%). ^[1]
With 8% saying they are “against Automation in general” – Kinetic Digital Marketing. ^[1]
is the most challenging obstacle to success, 50% of companies indicate. ^[1]
The result is that only 25% of companies have extensively integrated their disparate. ^[1]
The most challenging obstacles to success are lack of quality content (40%). ^[1]
automation platform, followed by Key Features (45%). ^[1]
automation platform, followed by Technical support (42%). ^[1]
and reporting (52%), Campaign management (46%). ^[1]
Followed by lead nurturing (46%). ^[1]
, Lead scoring (32%) and list segmentation (26%). ^[1]
, Analytics and reporting (52%). ^[1]
(39%) are considered the most valuable Marketing Automation features. ^[1]
Access to customer data (95%), Marketing alignment with sales (90%). ^[1]
and limitations with current technologies (80%). ^[1]
automation techniques used are Email automation (64%), profiling and targeting (26%). ^[1]
Less than 3 in 10 (28%). ^[1]
22% of respondents indicating they find it a good match. ^[1]
59% of companies do not fully use the technology they have available. ^[1]
technology tools they need are much more likely to fully use what they have (33%), than those that do have all the tools they need (9%). ^[1]
are currently using predictive analytics, but 34.9%. ^[1]
This number rises to 50% amongst small agencies. ^[1]
technology provides, three out of four (75%). ^[1]
technology in the coming year, including 28% who plan to increase spending by more than 25%. ^[1]
75% of very successful users outsource. ^[1]
t confident they can stay up to date with Marketing automation best practices, 79% was confident they could. ^[1]
said that they had an attribution model in place, 38.8% of respondents. ^[1]
reported using single touch attribution models, while 25.4% are using multi. ^[1]
Marketing Report” Only 22.4% of respondents. ^[1]
are 20% more likely to currently use Marketing Automation technology than the average performers. ^[1]
up tracking to prove ROI (37%). ^[1]
Defining rules for email sequences (9%). ^[1]
find improved user experience and relevance of communications (59%). ^[1]
Higher conversion rates (57%), better quality leads (55%). ^[1]
ago 7.9% of respondents had an integrated CRM and demand generation solution and only 1 in 4 (27%). ^[1]
45% of companies are taking advantage of lead nurturing. ^[1]
79% of top performing companies have been. ^[1]
automation is to increase revenue (79%) and get higher quality leads (76%). ^[1]
8% of B2C and 21% of B2B. ^[1]
89% of respondents who have deployed. ^[1]
24% of companies has managed to integrate their core tools. ^[1]
Better targeting of customers and prospects (30%). ^[1]
Reduction of human error in campaigns (8%), Lead management (4%). ^[1]
stay flat (48%) or increases (41%). ^[1]
are conversion rate and revenue generated, say 70% of very successful. ^[1]
success is the lack of an effective strategy (52%). ^[1]
91% of the most successful users agree. ^[1]
automation technology is expected to increase to 50% by 2015. ^[1]
greater revenue versus their plan than average companies – and a whopping 79% more than the least mature companies. ^[1]
are Lack of an effective strategy (52%). ^[1]
Adoption is 76% of companies with >100 employees, 26% in midsized companies of 10 100 employees and 18% amongst companies with Buyer. ^[1]
for Demand Generation Success, 24% as “very important”. ^[1]
Another 17% are currently evaluating or considering. ^[1]
In EMEA this is 39% and in APAC only 36%. ^[1]
53% of the B2B organizations surveyed. ^[1]
60% in companies with over $500M revenue, 10% in companies with $20M. ^[1]
– $500M revenue, 5% in companies with $5M. ^[1]
– $20M revenue, 3% in micro companies with less than < $5M revenue Raab Associates. ^[1]
automation platforms, with 42% of retailers. ^[1]
less than 10% of their budget. ^[1]
54% capture intelligence for the sales team, compared to 25%. ^[1]
59% can use intelligent targeting to trigger content, compared to 17%. ^[1]
see an average 20% increase in sales opportunities. ^[1]
53% higher conversion rates from initial responseto MQL and a revenue growth rate. ^[1]
that is 3.1% higher than non. ^[1]
63% of companies that are outgrowing. ^[1]
say they see at least 10% increase in sales opportunities through lead nurturing, with 15% seeing opportunities increase by 30% or more. ^[1]
have an average of 60% higher leadto. ^[1]
advantage executing and defining field programs A 12% advantage in managing leads and lead pipelines. ^[1]
68% of Bestin Class companies are using lead scoring, compared to just 28% of Laggard firms. ^[1]
Only 3% of 186,500 businesses surveyed. ^[1]
A difference of 78% vs. 23%. ^[1]
companies reduced close cycle time by an average of 49%, compared with a 30%. ^[1]
88% of top performing companies are effective in routing “hot”. ^[1]
Bestin Class companies saw a 36% conversion rate from. ^[1]
programs – have seen conversion rates as high as 50%. ^[1]
than companies without automation (36% vs 11%). ^[1]
for accumulating customer intelligence across channels (80%), and cross channel campaign management (82%). ^[1]
automation yields a 417% increase in revenue from those surveyed. ^[1]
automation to nurture prospects experience a 451% increase in qualified leads. ^[1]
18.96% on omnichannel vs 5.4% on singlechannel Using three or more channels in an automation workflow earned an 18.96% engagement rate, while their single channel counterparts earned a just 5.4% engagement rate. ^[13]
Purchase frequency 250% higher on omnichannel vs single. ^[13]
When interacting with three or more channels, customers bought 250% more frequently than customers who only engaged with only one channel. ^[13]
Average order value 13% more per order on omnichannel vs single channel Results showed that customers interacting with campaigns using three or more channels spent 13% more on average per order than those interacting with just one channel. ^[13]
Customer retention rates 90% higher for omnichannel vs single. ^[13]
Customers who engaged with three or more channels were 90% more likely to come back for another purchase. ^[13]
Customer retention for these brands came in at 66.12%, compared to 34.8% for single. ^[13]
90% of agencies believe their MA strategy has proved successful. ^[2]
Here are the key takeaways from the infographic below Purchase rate of omnichannel campaigns is 287% higher than single. ^[17]
Omnichannel campaigns that involve SMS are 47.7% more likely to end in conversion. ^[17]
In fact, SMS earned a 14.2% average CTR and an average ROI of over 2700% Order confirmation has the highest open and click through rate, but the lowest order rate. ^[17]
Welcome series are particularly successful with the highest order rate 3.02% and a significantly higher average open and click through rate. ^[17]
Cart recovery follows welcome in order rate at 2.35% with a good average open rate at 42.17% and a higher than industry standard click through rate at 10.84%. ^[17]
Custom automation is the dark horse among highest open rates at 50.89%, second highest CTR 14.99%, but among the lowest order rates at 1.66%. ^[17]
61% of businesses leveraging automation reported exceeding revenue targets in 2020. ^[14]
“High Growth” firms are 61% more likely to thoroughly incorporate automation into core business processes automation. ^[14]
Companies that incorporate highlevel automation into their sales process generate around 16% more leads compared to those that incorporate low level or no automation. ^[14]
More than 30% of sales related activities can be automated. ^[14]
77% of B2B buyers state that their last purchase was very complex or difficult. ^[14]
42% of teams using a CRM use it to automate meeting scheduling. ^[14]
40% of teams using a CRM use it to automate content automation. ^[14]
36% of teams using a CRM use it to automate quote generation. ^[14]
34% of teams using a CRM use it to automate meeting follow. ^[14]
29% of teams using a CRM use it to automate rep assignments. ^[14]
28% of teams using a CRM use it to automate lead scoring. ^[14]
Leadto cash process automation in sales has been forecasted to grow 115% between 2020 and 2024. ^[14]
High performing sales teams are 2.3 times more likely than underperforming teams to use guided selling. ^[14]
High performing sales teams are 10.5 times more likely than underperformers to experience a major positive impact on forecast accuracy when using intelligent capabilities. ^[14]
In addition, automation statistics show that 58% of B2B companies plan to implement this particular technology in the future. ^[3]
It was also found that profiling and targeting (26%) and personalization through content (23%). ^[3]
One in five companies generates 30% to 40% of their sales digitally. ^[3]
77% of companies saw a rise in conversions through automated lead nurturing. ^[3]
Nearly half of respondents (49%). ^[3]
43.2% have cited a lack of human resources as the reason, while 19% said it was due to a lack of finances. ^[3]
Customers who engage with an omnichannel experience spend 13% more in an omnichannel experience with three or more channels, customers are likely to spend 13% more than those who experienced just one channel. ^[15]
Targeted campaigns yield a much higher ROI in comparing segmented with nonsegmented campaigns, we found that segmented campaigns not only provided a 34.7% higher open rate, but they offered 26.5% more orders than non. ^[15]
Landing pages worked the best with nearly 25% success rate, followed by gamified Wheel of Fortune at 12.74%, and popups at 4.22%. ^[15]
In fact, customers that interacted with three or more channels had an AOV of $66.31, 13% higher than the AOV for customers who did not. ^[15]
By limiting yourself to just one channel, you’re walking away from a 250% higher conversion rate. ^[15]
Much like in 2017, cart recovery automation workflows performed the best in terms of order rate, bringing in 2.35% orders per campaign. ^[15]
And order confirmation automation workflows held the crown for the highest open rate at 58.8%. ^[15]
When it comes to capturing customer attention and keeping it, custom automation workflows performed the best with the highest click through rate of any automation workflow at 17.27%. ^[15]
They also followed order confirmation with the second highest open rate, at 52.7%. ^[15]
While custom workflows fell behind in order rate at 1.82%, it’s still not a bad conversion rate compared to other workflows. ^[15]
This is a 34.7% higher open rate than non segmented campaigns, who had an 18.3% open rate. ^[15]
We saw proof of this in our segmented campaign study, where targeted campaigns earned 26.5% more orders than non. ^[15]
Campaigns sent at 8 am received a 20.32% open rate and a 7.79% click through rate. ^[15]
Days 110 of the month Open rate 18.56% Days 11 20 of the month Open rate 18.55% Open rate 17.87%. ^[15]
The more dynamic and targeted the form, the better the results Sign up box 1.28% Popup 4.22% Wheel of Fortune 12.74% Landing Page 24.82%. ^[15]
Much like in 2017, static sign up boxes only converted 1.28%. ^[15]
Popups did much better, converting almost four times as much, while using gamified sign up forms like the Wheel of Fortune earned a whopping 12.74% sign up rate. ^[15]
Landing pages make the case for targeting sign up forms to certain campaigns, bringing in a nearly 25% success rate. ^[15]
By 2020, chatbots should takeover 85%of customer service requests. ^[4]
It’s expected that by the end of 2020,nearly 90%of mobile display ads will transact automatically. ^[4]
By 2024,80% of all advertisingprocesses will be automated. ^[4]
51% usea combination of outsourced and in. ^[4]
12% of companiesoutsource all to a specialist, while37% usein. ^[4]
Only 37% of companies rely on themselves for their automation needs, while a mere 12% decide to leave it all to a specialist. ^[4]
47% of consumersare open to buying items through a chatbot. ^[4]
For routine questions, chatbots can speed up response timesup to 80%. ^[4]
Automation statistics show chatbots response time can be up to 80% faster for routine questions. ^[4]
In fact, 27% of people were not sure if they had talked to a human or a bot the last time they contacted customer service. ^[4]
Marketing automation can save hours of work – currently,40% of productivity is lostto multitasking and task. ^[4]
are133% more likelyto send relevant messages. ^[4]
Reply rates canincrease by 250%through automated outreach andquality. ^[4]
Automated emails have a70.5% higheropen rate and a152% higherclick through rate than generic email newsletters. ^[4]
Technology shortfall is a barrier to automation,according to 26%. ^[4]
18% finda lack of skills and experience to be an issue for automation. ^[4]
The entire world population could never agree on something 100%. ^[4]
Integrations –14%– and creating content –10%round up the top three challenges for automation. ^[4]
Furthermore, an astounding 61% of companies found implementing automation to be a difficult process. ^[4]
Marketing automation industry stats point to Adobe Marketing Cloud with 11.73% as the second best, while Oracle Marketing Cloud with 8.12% is ranked third. ^[5]
The registered CAGR between 2021 and 2026 will be 19.2%. ^[5]
Marketing automation statistics reveal that 37% of companies today rely solely on in house resources for this part of their business. ^[5]
12% prefer to hire a specialist to take care of this. ^[5]
Industry trends also mention more than half (51%). ^[5]
Nearly half of users (47%). ^[5]
Marketing automation generates 451% more qualified leads. ^[5]
Another 58% cite more timely communications with customers as yet another direct benefit. ^[5]
You can generate an over 10% increase in revenue within 6 9 months if you automate your lead management. ^[5]
Available to download in PNG, PDF, XLS format 33% off until Jun 30th. ^[16]

I know you want to use Marketing Automation Software, thus we made this list of best Marketing Automation Software. We also wrote about how to learn Marketing Automation Software and how to install Marketing Automation Software. Recently we wrote how to uninstall Marketing Automation Software for newbie users. Don’t forgot to check latest Marketing Automation statistics of 2024.

Reference

findstack – https://findstack.com/marketing-automation-statistics/.
emailmonday – https://www.emailmonday.com/marketing-automation-statistics-overview/.
bloggingwizard – https://bloggingwizard.com/marketing-automation-statistics/.
99firms – https://99firms.com/blog/marketing-automation-statistics/.
review42 – https://review42.com/resources/marketing-automation-statistics/.
truelist – https://truelist.co/blog/marketing-automation-statistics/.
startupbonsai – https://startupbonsai.com/marketing-automation-statistics/.
invespcro – https://www.invespcro.com/blog/marketing-automation/.
spiralytics – https://www.spiralytics.com/blog/marketing-automation-statistics/.
hubspot – https://www.hubspot.com/marketing-statistics.
moosend – https://moosend.com/blog/10-marketing-automation-statistics-need-know/.
instapage – https://instapage.com/blog/automation-statistics.
oracle – https://www.oracle.com/cx/marketing/automation/what-is-marketing-automation/statistics/.
clickz – https://www.clickz.com/onmichannel-marketing-automation-statistics-for-2019/231381-2/231381/.
hubspot – https://blog.hubspot.com/sales/sales-automation-stats.
omnisend – https://www.omnisend.com/resources/reports/omnichannel-marketing-automation-statistics-2019/.
statista – https://www.statista.com/statistics/681027/marketing-software-software-revenue/.
omnisend – https://www.omnisend.com/resources/reports/omnichannel-marketing-automation-statistics-2020/.

How Useful is Marketing Automation

One of the key benefits of marketing automation is its ability to save time and resources. By automating tasks such as lead nurturing, email marketing, social media posting, and reporting, businesses can free up valuable staff time to focus on more high-value activities. This not only increases efficiency and productivity but also allows organizations to scale their marketing efforts without having to hire additional resources.

Another advantage of marketing automation is its ability to personalize customer interactions. By using data-driven insights and automation tools, businesses can deliver relevant and timely content to customers based on their behavior, preferences, and past interactions with the brand. This enhances the overall customer experience and increases engagement, ultimately leading to higher conversion rates and customer loyalty.

Furthermore, marketing automation enables businesses to track and analyze the effectiveness of their campaigns in real-time. With access to data on customer interactions and campaign performance, marketers can quickly identify trends, optimize strategies, and make data-driven decisions to improve ROI. This enables organizations to be more agile and responsive in their marketing efforts, ensuring that they stay ahead of competitors and meet the evolving needs of their target audience.

Overall, marketing automation is a powerful tool that can help businesses drive growth, increase efficiency, and improve customer relationships. However, it is important for organizations to approach automation with a strategic mindset. Simply implementing automation software without a clear plan or understanding of the customer journey can lead to missed opportunities and subpar results.

Ultimately, successful marketing automation requires a combination of technology, data, and human insight. By leveraging automation tools in conjunction with a strong understanding of customer needs and behaviors, businesses can create highly personalized and effective campaigns that deliver measurable results.

In conclusion, marketing automation is a valuable tool that can help businesses optimize their marketing efforts, improve customer engagement, and drive growth. By combining technology with strategic thinking and customer insights, organizations can unlock the full potential of automation and achieve long-term success in today’s competitive marketplace.

In Conclusion

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Marketing Automation Statistics 2024 – Everything You Need to Know