Omnichannel Commerce Statistics 2024 - Everything You Need to Know

Are you looking to add Omnichannel Commerce to your arsenal of tools? Maybe for your business or personal use only, whatever it is – it’s always a good idea to know more about the most important Omnichannel Commerce statistics of 2024.

My team and I scanned the entire web and collected all the most useful Omnichannel Commerce stats on this page. You don’t need to check any other resource on the web for any Omnichannel Commerce statistics. All are here only 🙂

How much of an impact will Omnichannel Commerce have on your day-to-day? or the day-to-day of your business? Should you invest in Omnichannel Commerce? We will answer all your Omnichannel Commerce related questions here.

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On this page, you’ll learn about the following:

Best Omnichannel Commerce Statistics

Best Omnichannel Commerce Statistics

☰ Use “CTRL+F” to quickly find statistics. There are total 352 Omnichannel Commerce Statistics on this page 🙂

Omnichannel Commerce Benefits Statistics

One of the major benefits of personalization is that it can help increase a businesses’ profits by 15%. ^[0]

Omnichannel Commerce Market Statistics

64% of marketers cite lack of resources and investment as their top barrier to omnichannel marketing. ^[1]
It’s also worth noting that marketing teams that use three or more channels in their omnichannel marketing campaigns enjoy both a purchase and engagement rate that is 250% higher than those utilizing only a single channel. ^[2]
The ecommerce marketplace is also bolstering globalism with 57% of online shoppers having made a purchase from an overseas retailer. ^[0]
With nearly half of American B2B businesses offering their full product line online, it’s no surprise that B2B was expected to generate $7.6 trillion in 2017, dwarfing the B2C market of an estimated $2.4 trillion. ^[0]
In emerging markets, such as Southeast Asia, social shopping accounts for 30% of all online sales. ^[0]
According to a 2017 survey by Square and Mercury Analytics on US business owners, common channels where brands sell their products and services include Brickandmortar shop (56%) Website (34%) Pop up shops, events, and markets (26%). ^[0]
42%of brands spent 26 50% of their marketing budget on omnichannel strategy. ^[3]
87%of retailers consider an omnichannel marketing strategy is critical or very important to their success. ^[3]
55%of companies admit they have no cross channel marketing strategy yet. ^[3]
87% of retailers think an omnichannel marketing strategy is critical or very important for their success. ^[4]
With almost 90% of marketers seeing the importance of omnichannel marketing, you’d think everyone has been doing it. ^[4]
In fact, 11% of marketers admit that rolling out a multichannel campaign is hard. ^[4]
In fact, 64% of marketers admit that the lack of investment and resources is their number one obstacle to omnichannel marketing. ^[4]
Even so, 6% of marketers spend up to 100% of their marketing budget on omnichannel initiatives. ^[4]
The global omnichannel retail commerce market will likely reach $11.01 billion by 2024, and it’s not surprising. ^[4]
That number is expected to reach 21% in 2024, a 17.9% increase in ecommerce market share over two years. ^[5]
China continues to lead the global ecommerce market, accounting for 52.1% of all retail ecommerce sales worldwide, with total online sales just over the $2 trillion mark in 2021. ^[5]
After China and the US, the third largest ecommerce market is the United Kingdom, taking up 4.8% of the retail ecommerce sales share. ^[5]
China’s ecommerce sales totaled an estimated $2.1 trillion in 2021, more than double the US market. ^[5]
In Japanese and South Korean markets, where cross border commerce was lowest, that number rose to 41% and 36% respectively. ^[5]
Omnichannel marketing automation statistics for 2019 Recent study shows advantages of omnichannel marketing automation including 250% higher purchase frequency and 90% higher customer retention rates. ^[6]
Ecommerce Statistic #15 Nearly half of online shoppers simply head straight to a large ecommerce marketplace. ^[7]
In 2020, marketers using three or more channels in any one campaign earned a 287% higher purchase rate than those using a single. ^[8]
64% of marketers cite lack of resources and investment as barriers to omnichannel marketing. ^[9]

Omnichannel Commerce Latest Statistics

Did you know that companies with omnichannel customer engagement strategies retain on average 89% of their customers?. ^[1]
This is compared to a 33% customer retention rates for companies with weak omnichannel strategies. ^[1]
For example, U.S. retailer Target enjoyed its best ever quarter in Q2 2020, with a sales increase of 24.3% and digital sales soaring 195%. ^[1]
Marketers using three or more channels in any one campaign earned a 287% higher purchase rate than those using a single. ^[1]
Omnichannel campaigns that involved SMS at some point in the process were 47.7% more likely to end in conversion. ^[1]
Purchase frequency is 250% higher on omnichannel vs. single channel and the average order value is 13% more per order on omnichannel vs. single channel. ^[1]
Customer retention rates are 90% higher for omnichannel vs. single channel. ^[1]
98% of Americans switch between devices in the same day. ^[1]
15 years ago the average consumer typically used two touch points when buying an item and only 7% regularly used more than four. ^[1]
Today consumers use an average of almost six touch points with nearly 50% regularly using more than four. ^[1]
Over 35% of customers expect to be able to contact the same customer service representative on any channel. ^[1]
Companies with extremely strong omnichannel customer engagement retain on average 89% of their customers, compared to 33% for companies with weak omnichannel customer engagement. ^[1]
77% of strong omnichannel companies store customer data across channels, compared to 48% for weak omnichannel companies. ^[1]
61% of customers have not been able to easily switch from one channel to another when interacting with customer service. ^[1]
The number of orders placed online and picked up at bricksand mortar stores by customers grew 208% during the pandemic. ^[1]
Data collected by Think With Google indicated that omnichannel strategies help generate around 80 percent of the in store visits by customers. ^[1]
Furthermore, as much as 74 percent of customers do online research before visiting a physical store. ^[1]
90% of customers expect consistent interactions across channels. ^[1]
71% of shoppers who use smartphones for research in store say that it’s become an important part of the experience. ^[1]
( Omnichannel shoppers have a 30% higher lifetime value than those who shop using only one channel. ^[1]
( Companies with extremely strong omnichannel customer engagement see a 9.5% yearover year increase in annual revenue, compared to 3.4% for weak omnichannel companies. ^[1]
Similarly, strong omnichannel companies see a 7.5% yearoveryear decrease in cost per contact, compared to a 0.2% yearover year decrease for weak companies. ^[1]
Of those companies identified by Aberdeen Group as being topperformers in omni channel strategy, 85% conduct regular training of customer care agents in the handling of omnichannel communications, and 77% store customer contact data across multiple channels. ^[1]
45% of shoppers instore expect sales associates to be knowledgeable about online. ^[1]
71% of shoppers agree that it is important or very important to be able to view inventory information for in. ^[1]
50% of shoppers expect that they will be able to make a purchase online and pick up in. ^[1]
39% of consumers are unlikely or very unlikely to visit a retailer’s store if the online store does not provide physical store inventory information. ^[1]
56% of consumers have used their mobile device to research products at home with 38% having used their mobile device to check inventory availability while on their way to a store and 34% who have used their mobile device to research products while in a store. ^[1]
69% of consumers who that store associates be armed with a mobile device — in order to perform simple and immediate tasks such as looking up product information and checking inventory. ^[1]
27% of consumers would be very likely to leave and visit another retailer’s store if a product is out of stock with 21% stating they would buy online from a different retailer and 21% who would simply hold off buying the product. ^[1]
Aspect Software , businesses that adopt an omnichannel strategy achieve a 91% great yearover year customer retention rate compared to those that don’t. ^[2]
Another study showed that those who have a strong omnichannel customer engagement retain an average of 89% of their customers, compared to 33% of those with weak or no omnichannel customer engagement. ^[2]
When it comes to customer engagement, 90% of consumer s jump between different deceives throughout their day. ^[2]
Omnichannel shoppers have a nearly 30% higher lifetime value than those who shop using only a single channel. ^[2]
Another 20 percent thought having an omnichannel strategy was quite important for their business in 2021. ^[10]
Available to download in PNG, PDF, XLS format 33% off until Jun 30th. ^[10]
20182024 Percentage of internet sales in household goods stores in the UK 20182021 Percentage of internet sales in nonspecialized stores in the UK 2018 2021 Mobile share of retail transactions in the UK. ^[10]
FatFace share of e commerce revenue as a percentage of total revenue 2012 to 2018. ^[10]
50% of Consumers Expect to Buy Online and Be Able Pick Up. ^[11]
Companies with omnichannel customer engagement strategies retain on average 89% of their customers, compared to 33% for companies with weak omnichannel customer engagement. ^[11]
A whopping 56% of your clientele fails to become returning customers if you don’t have an omnichannel strategy implemented. ^[11]
71% of instore shoppers who use smartphones for research say their device has become more important to their in store experience . ^[11]
70% of internet users buy clothing and footwear online, making clothing and footwear the most purchased item online. ^[11]
50% of retailers say their international sales have increased in a share of revenue since the last year. ^[11]
If you’re in the 50% whose sales aren’t coming from other countries, this should give you pause. ^[11]
58% of the time spent in the store during an in store pick up is actually spent at the checkout desk. ^[11]
The opportunity cost of not being omnichannel is 10% in lost revenue. ^[11]
According to a survey conducted by Retail Systems Research in June 2013, around 84% of the retailers polled worldwide believed that creating a consistent customer experience across channels was very important. ^[11]
According to a 2015 study by IDC , shoppers that buy on multiple channels have a 30% higher lifetime value than those who shop using only one channel . ^[11]
Forrester Research has predicted that US online retail will exceed $325 billion in sales in 2015, with web influenced in store sales totaling more than $1.4 trillion. ^[11]
Companies with omnichannel customer engagement strategies retain on average 89% of their customers, compared to customer retention rate of 33% for companies with weak omnichannel customer engagement. ^[12]
Only 45% of retailers cited omni channel efforts as a top priority for their business in 2015. ^[12]
> 72% of digital shoppers consider in store experience as the most important channel when making a purchase. ^[12]
71% of in store shoppers who use smartphones for research say their device has become more important to. ^[12]
their instore experience Shoppers who buy from a business both in store and online have a 30% higher lifetime value than those who shop using only one channel 70% of US online shoppers. ^[12]
Smartphones now influence more than 28% of US retail sales. ^[12]
Capability%age Ability to check availability of product prior visiting to store82% Ability to buy or reserve a product online via smartphone and pick up in. ^[12]
Stored profile information available across all channels for easy access50%. ^[12]
Consistent personalized shopping experience from one channel to next47% Usage of social media for access across the channels24%. ^[12]
Mobile Devices54% Financial Services49% Beauty & Personal39. ^[12]
Omnichannel strategies drive an 80% higher rate of incremental store visits. ^[13]
With consumers increasingly relying on online shopping — it is estimated that 95% of purchases will be made online by 2040 — ecommerce is opening the doors of opportunity to countless entrepreneurs. ^[0]
In the U.S. alone, online shopping already accounts for 10% of retail sales and is expected to grow at a yearon year rate of 15%. ^[0]
Millennials and Gen Xers are the biggest online shoppers, with 67% of millennials and 56% of Gen Xers preferring to shop online versus in a brickand. ^[0]
Millennials and Gen Xers spend 50% more time shopping online than their older counterparts 6 hours versus 4 hours. ^[0]
Though women are stereotypically pinned as shoppers, when it comes to online shopping, men dominate the stats, spending 28% more than women shopping online. ^[0]
The statistics about ecommerce shopping behaviors are incredibly revealing 43% of online shoppers have reported making purchases while in bed, 23% at the office, and 20% from the bathroom or while in the car. ^[0]
It turns out that alcohol boosts sales for ecommerce businesses, with 10% of customers reporting that they made purchase drunk. ^[0]
Men ended up being more than twice as likely to make purchases under such conditions, with 14% reporting to have done so, while only 6% of woman reported doing so. ^[0]
Given the role that booze plays in making online purchases, it should be no surprise to find out that 42% of online shoppers have made a purchase that they regretted, and 21% have accidentally bought something they didn’t want. ^[0]
Though 48% of online shoppers have overspent or bought something unplanned while shopping online, the purchase path is not straight 85% of customers start a purchase on one device and finish it on another. ^[0]
However, when it comes to books, stationery, and music purchases, Japan leads the charge at 79%. ^[0]
Spain tops the charts for travel with 67%, and Brazil takes the highest spot on the podium with consumer electronics at 57%. ^[0]
From a global share of 20.2% in 2015, the US is expected to be down to 16.9% by 2020. ^[0]
Globally, credit cards are the preferred method of payment, being used in 53% of transactions, followed by digital payment systems (43%) and debit cards (38%). ^[0]
Payment method aside, more Americans already prefer online shopping than shopping in a physical store, with 51% percent clicking their way to making purchases. ^[0]
A total of 96% of Americans have made at least one online purchase in their life, with 80% doing so in the last month alone. ^[0]
However, Americans actually spend 64% of their budget in physical stores and only 36% online. ^[0]
With Amazon accounting for 44% of all ecommerce sales in the US in 2017 and a yearon year growth rate of 23% in the US, it’s shocking that 46% of American businesses still do not have a website. ^[0]
A year before that, by 2019, it’s estimated that B2B firms will spend more on ecommerce technology than online retailers. ^[0]
Average ecommerce conversion rates range from 3% to 4%, with 43% of ecommerce traffic coming from organic Google searches. ^[0]
This boils down to good visuals, fast website loading time, and ease of payment; PayPal transactions have 70% higher checkout rates than non. ^[0]
When it comes to making a purchase, 64% of customers find customer experience more important than price. ^[0]
According to the Guardian, by 2020, the quality of customer experience provided by a brand will be more important than price and product as a key differentiator. ^[0]
More worrisome for businesses that don’t focus on customer service is that 33% of Americans say they would consider switching companies after having dealt with poor customer service. ^[0]
It turns out that an inconvenient return policy deters 80% of shoppers, while 74% of people are likely to switch brands if they find the purchasing process too cumbersome. ^[0]
A total of 57% of customers will abandon your site if they have to wait 3 seconds or longer for a page to load. ^[0]
Once on your website, 60% of customers will leave your site if they can’t find what they were looking for in the first place. ^[0]
If a potential customer can watch a video explaining a product or service beforehand, 73% of them are more likely to make a purchase. ^[0]
According to BigCommerce, 46% of consumers want product comparisons from ecommerce sites and 42% of customers want more testimonials from ecommerce sites. ^[0]
Along those same lines, 69% of online shoppers want more reviews from ecommerce sites. ^[0]
In fact, 77% of customers read product reviews before making a purchase. ^[0]
According to ReadyCloud, 44% of internet retail minutes were spent on a smartphone, 11% on a tablet, and 45% on a desktop. ^[0]
Those numbers appear to be supported by eMarketer’s claims that 59% of ecommerce sales were made through mobile. ^[0]
Smartphones accounted for 37.6% of retail visits and 21% of revenue for that day. ^[0]
Additionally, it was found that conversion rates on mobile phones increased by 10% compared to the year before. ^[0]
For entrepreneurs just starting out, mobile is especially important, as it’s been found that smaller retailers have up to 30% higher mobile conversion rates compared to larger retailers. ^[0]
It is important to make your mobile shopping experience as easy as possible for users, as 52% of people say they’re less likely to re engage with a brand when they’ve had a bad mobile experience. ^[0]
You don’t want to underestimate the importance of social media with regards to ecommerce, as 74% of consumers rely on their social networks to make purchasing decisions. ^[0]
Additionally, 56% of users that follow brands on social media do so to view products. ^[0]
About 70% of shopping carts are abandoned, which occurs when a potential client selects products or services to be bought but never follows through with the check. ^[0]
In 2006, the average cart abandonment rate was 59.8%. ^[0]
The rate had increased to 69.23% by 2017. ^[0]
More than 60% of consumers who abandoned their carts did so because of shipping costs, while 57% of people who abandon their shopping carts say that they were “window shopping.”. ^[0]
According to Adobe, 71% of mobile purchases are influenced by emails from the retailer, while Salecycle found that 28.3% of ecommerce revenue comes from abandoned cart emails. ^[0]
Here are some of the most interesting ecommerce statistics we know so far More than 60% of customers say that they prefer digital self serve tools, such as websites, apps, or chatbots to answer their simple inquiries. ^[0]
nearly twice as long as 75% percent of online customers expect it to take; they want to be assisted within 5 minutes. ^[0]
Experts predict that by 2020, 80% of businesses will be using chatbots. ^[0]
Already, 20% of Google searches on mobile devices are voice searches. ^[0]
It’s predicted that by 2020, voice searches will make up 50% of all searches. ^[0]
It’s also estimated that there will be 21.4 million smart speakers by 2020. ^[0]
Already, 22% of US smart speaker owners have purchased something using their devices. ^[0]
It turns out that almost 60% of people who own a virtual assistant have used it to make a purchase through voice command. ^[0]
It is predicted that by 2021, early adopters of the technology who have redesigned their websites to support voice search capability will increase revenue by 30%. ^[0]
Overall, 22% of consumers say they are satisfied with the level of personalization that they are currently receiving. ^[0]
This is partly because 75% of customers are most likely to buy from a retailer that recognizes them by name and recommends products based on previous purchases. ^[0]
After implementing personalization, 93% of companies see a rise in conversion rates. ^[0]
A study by Common Sense Advisory found that 75% of people want to buy products in their native language and 92.2% prefer to shop and make purchases on sites that price in their local currency. ^[0]
Facebook (25%, but 40% as a whole on social media, including platforms such as Amazon (16%) Others (22%; includes eBay, Alibaba, Etsy). ^[0]
According to the research by Fluent on Marketing Land, 62% of consumers who engage with their favorite brands on 10 or more channels make weekly purchases. ^[3]
Among 46,000 shoppers were surveyed,73%use multiple channels during their shopping journey. ^[3]
90%of internet users have a poor experience when looking for customer support on mobile devices. ^[3]
98%of Americans switch between devices on the same day. ^[3]
87%of customers expect brands should focus more on creating a seamless experience. ^[3]
82%of shoppers report they consult their smartphones when shopping in. ^[3]
50%of customers expect that they can make a purchase online and pick up in. ^[3]
56%of shoppers say they use their phone to research products at home before going to any store when 34% is the percentage who research while in a store. ^[3]
75%of retailers agree that omnichannel is an important part of their business strategy. ^[3]
51%of firms use at least eight channels to interact with their customers. ^[3]
From 100 German,70%Austrian and Swiss decision makers rate an omnichannel strategy as insufficient, while80%have no initiatives to create a better shopping journey for their customers. ^[3]
71%of shoppers rate the ability to view inventory information for in store products as important or very important. ^[3]
78%of holiday shoppers who visited a store turned to online search before going into a store. ^[3]
Omnichannel consumers achieve a30%higher lifetime value than those who only use one channel. ^[3]
a91%greater yearover year customer retention rates than those businesses that don’t. ^[3]
Adapt a strong omnichannel customer engagement gives the business a9.5%yearover year increase in annual revenue, compared to3.4%with weak omnichannel companies. ^[3]
Shoppers who interact with customer generated content such as online reviews, opinions, etc are97%more likely to convert with a retailer than those who do not. ^[3]
Strong omnichannel companies achieve a7.5%yearoveryear decrease in cost per contact, compared to a0.2%yearover year decrease for weak companies. ^[3]
According to omnichannel statistics, 50% of today’s customers use at least four touchpoints before making a purchase. ^[4]
Consumers shopping across multiple channels have a 30% higher lifetime value. ^[4]
47% of ecommerce companies believe that the omnichannel strategy is essential for their business in 2021 and beyond. ^[4]
Companies with strong omnichannel customer engagement will see a 9.5% rise in annual revenue. ^[4]
During Cyber Week 2020, curbside pickup meant having a 31% higher website conversion rate. ^[4]
60% of Millennials expect brands to provide consistent experiences across multiple channels. ^[4]
91% of retail brands use at least two social media platforms. ^[4]
Another 20% of respondents selected “Quite important”, and 19% of ecommerce businesses replied with neutral answers. ^[4]
Omnichannel stats show that multichannel campaigns using SMS have a 47.7% higher chance of ending with a conversion. ^[4]
Omnichannel shopping statistics say 71% of shoppers use mobiles in stores. ^[4]
Though omnichannel statistics show how important it is to sell across multiple channels, let’s remember that 75% of purchases still happen in stores. ^[4]
According to omnichannel customer support statistics, 89% of customers get irritated having to repeat their problems to several representatives. ^[4]
According to omnichannel retail statistics, companies with weak omnichannel strategies retain only 33% of their customers. ^[4]
Omnichannel customer service statistics say that more than 35% of customers want to contact the same customer service representative on any channel. ^[4]
During Cyber Week 2020, the option of curbside pickup meant a 31% higher website conversion rate. ^[4]
Between 2017 and 2024, experts predicted a compound annual growth rate of 21.48%. ^[4]
However, if your omnichannel strategy is weak, omnichannel facts state you’ll only see a 3.4% growth. ^[4]
According to omnichannel statistics, 50% of shoppers use four touchpoints before making a purchase. ^[4]
According to retail omnichannel statistics, 45% of executives believe that omnichannel shoppers’ value is 1150% higher than that of single. ^[4]
Companies with successful omnichannel strategies turn 89% of shoppers into loyal buyers, and their customer satisfaction rates are 23 times higher. ^[4]
Cumulative data anticipates a 16.8% increase in worldwide ecommerce sales over the most recently tracked period. ^[5]
Two years ago, only 17.8% of sales were made from online purchases. ^[5]
Growth is expected to continue, reaching 24.5% by 2025, which translates to an 6.7 percentage point increase in just five years. ^[5]
According to eMarketer, online retail sales will reach $6.17 trillion by 2024, with ecommerce websites taking up 22.3% of total retail sales. ^[5]
Latin America saw$85 billion in ecommerce salesin 2021, up 25% from $68 billion in 2020. ^[5]
Russia, the UK, and the Philippines saw more than20% ecommerce sales growthin 2021. ^[5]
It also has the world’s most digital buyers, 824.5 million, representing 38.5% of the global total. ^[5]
The UK is followed by Japan (3%) and South Korea (2.5%). ^[5]
The impact the COVID 19 pandemic made on supply chains was, according to Morris Cohen, Wharton Professor of Operations, Information, and Decisions, “a major disruption, along the lines of having an earthquake or tsunami.”. ^[5]
In 2021, mobile shopping from Shopify merchants captured 71% of online sales via mobile over BFCM. ^[5]
While only 30% of US consumers report purchasing goods through social platforms, nearly half of China’s consumers already shop on social, generating over $351 billion in sales over 2021. ^[5]
The competition is on the rise, with 49% of brands investing in social commerce content in 2024. ^[5]
The number of US shoppers using Klarna doubled to 17 million in April 2021, experiencing a 125% increase in downloads. ^[5]
In Australia, 30% of the adult population owns a BNPL account, with strong uptake from younger shoppers. ^[5]
About 75% of people deferring payments are under 45, but there has also been a bump in shoppers over 60 using BNPL services. ^[5]
Other notable mentions include BNLP is most popular in Germany, taking 30% of all payments. ^[5]
That number is expected to reach 33% by 2024. ^[5]
BNLP is expected to grow by a compound annual growth rate of 36% in Vietnam from 2021 to 2028. ^[5]
This is due to rapid urbanization and technological advancements; more than 85% of new middleclass growth residing in APAC; and a host of government and private led initiatives in China. ^[5]
Over 67% of global consumers surveyed by Flow.io said they’d made a cross border purchase in their lives. ^[5]
In fact, in terms of website content, the majority of shoppers in Flow.io’s report agreed that the following pages needed to be in their own language Product descriptions (67%) Product reviews (63%) Checkout process (63%). ^[5]
Based on a survey of 8,709 global consumers in 29 countries, CSA Research found that 65% of consumers prefer content in their language, even if it’s poor quality. ^[5]
Moreover, 40% will not buy from websites in other languages. ^[5]
18.96% on omnichannel vs 5.4% on singlechannel Using three or more channels in an automation workflow earned an 18.96% engagement rate, while their single channel counterparts earned a just 5.4% engagement rate. ^[6]
Purchase frequency 250% higher on omnichannel vs single. ^[6]
When interacting with three or more channels, customers bought 250% more frequently than customers who only engaged with only one channel. ^[6]
Average order value 13% more per order on omnichannel vs single channel Results showed that customers interacting with campaigns using three or more channels spent 13% more on average per order than those interacting with just one channel. ^[6]
Customer retention rates 90% higher for omnichannel vs single. ^[6]
Customers who engaged with three or more channels were 90% more likely to come back for another purchase. ^[6]
Customer retention for these brands came in at 66.12%, compared to 34.8% for single. ^[6]
One study found that 53% of consumers plan to shop in ways that save them time, even if they don’t get the lowest price. ^[14]
Start selling online now with Shopify Start your free trial Ecommerce Statistic #1 It’s estimated that there will be 2.14 billion global digital buyers in 2021. ^[7]
In fact, with an expected global population of 7.87 billion people , that’s about 27.2 percent of the world’s population shopping online. ^[7]
In 2021, ecommerce sales are expected to account for 18.1 percent of retail sales worldwide. ^[7]
It’s growing so quickly that it’s expected to make up a whopping 22.0 percent of retail sales worldwide by 2024. ^[7]
Other key reasons include the ability to use coupons and apply discounts , read other customers’ reviews , easily return their items , and have a quick checkout process. ^[7]
33.6 percent of shoppers look up price comparisons on their mobile device while in a physical store. ^[7]
To learn how, check out 81 percent of consumers conduct online research before making a purchase online. ^[7]
81 percent of consumers trust the advice of friends and family over businesses. ^[7]
58 percent of people stop doing business with a company because of poor customer experience. ^[7]
To learn how, check out Ecommerce Statistic #9 Consumers are most likely to trust a business that makes it easy to contact people at the company. ^[7]
Ecommerce Statistic #10 On average, only 1.94 percent of ecommerce website visits convert into a purchase. ^[7]
But No Conversions 69.57 percent of shopping carts are abandoned. ^[7]
Ecommerce Statistic #13 Abandoned cart follow up emails have an average open rate of 41.09 percent. ^[7]
according to Campaign Monitor , the average email open rate is just 18.0 percent. ^[7]
On average, 52 percent of online stores have omnichannel capabilities. ^[7]
To learn how to capture the attention of consumers, read And to effectively build trust, check out Ecommerce Statistic #16 Mobile ecommerce accounts for 45 percent of US ecommerce sales. ^[7]
Ecommerce Statistic #17 Users who have a negative experience on a mobile website are 62 percent less likely to purchase from that business in the future. ^[7]
In fact, the probability of a user bouncing off a mobile webpage increases by 32 percent when the page takes between one and three seconds to load. ^[7]
Specifically 38.4 percent of online shoppers in the US are below the age of 35. ^[7]
Just 14.4 percent of people who shop online in the US are 65 years old and above. ^[7]
According to our latest forecast, clickandcollect will account for 8.2% of US ecommerce sales in 2020, up from our pre pandemic forecast of 7.6%. ^[15]
US clickand collect ecommerce sales will jump 60.4% to $58.52 billion in 2020. ^[15]
US ClickandCollect Sales, 2018 2024 (billions and % change). ^[15]
According to US Internet Users, by Category, Oct 2019 (% of respondents in each group). ^[15]
Among US Internet Users vs. US Retail Ecommerce Sales Share, by Device, Q1 2020 (% of total). ^[15]
US Internet Users Shop on Amazon, Jan 2020 (% of respondents). ^[15]
ClicktoDoor Speed* for US Digital Purchases Made on Select Retail Sites, Nov 1 Dec 31, 2019 (% of total packages delivered during time period). ^[15]
US Digital Grocery Buyers Who Have Bought Groceries Digitally Before the Coronavirus Pandemic, March 31, 2020 (% of respondents). ^[15]
Who Have Used Clickand Collect, Feb 2020 (% of respondents). ^[15]
Are Interested in, Oct 2019 (% of respondents). ^[15]
US Internet Users Use Buy Online, Pick Up In Store During the Holidays, by Geographic Locale, Dec 2019 (% of respondents in each group). ^[15]
US Adults Have Purchased Groceries During the Coronavirus Pandemic, March 31, 2020 (% of respondents). ^[15]
According to US Internet Users, Oct 2019 (% of respondents). ^[15]
Customer ExperienceRelated Benefits that Retailers Worldwide Have Experienced from In Store Automation, Nov 2019 (% of respondents). ^[15]
Who Consider Automation a Strategic Imperative, by Retailer Type, Nov 2019 (% of respondents in each group). ^[15]
According to Adults Worldwide, Oct 2019 (% of respondents). ^[15]
(% of respondents, Dec 2018, Oct 2019 & April 2020) Reasons that Digital Buyers Worldwide. ^[15]
* Were Satisfied vs. Dissatisfied with Their Retail Returns, Summer 2019 (% of respondents). ^[15]
In 2021, mobile ecommerce sales were expected to account for 6% of all US retail sales. ^[16]
But by 2025, Statista forecasts that m commerce sales will make up over 10% of all US retail sales, which would be a growth of 7 percent points since 2018. ^[16]
According to Retail TouchPoints, the average desktop device has a conversion rate of 3.9%, which is more than double the 1.8% average rate for smartphones. ^[16]
However, the reason for this is likely the difference in screen size rather than mobility, considering tablets held a conversion rate of 3.8%, while other devices with smaller screens had a rate of only 0.1%. ^[16]
Statista found that, in 2019, smartphones accounted for 64% of global retail website visits but only generated 46% of ecommerce revenue, which was the same as desktop devices. ^[16]
As of 2020, eMarketer estimates that US adults will spend, on average, more than 4 hours on mobile internet, and 88% of that time will be within apps rather than mobile browsers. ^[16]
Not to mention about 70% of sales are made via mobile branded apps. ^[16]
As of 2021, smartphone ownership in the US is least common among adults 65 years and older (only 61%). ^[16]
Considering 91% of social media users engage with social channels through their mobile devices and 80% of total time spent on social media occurs through mobile platforms, it’s no surprise that social commerce is on the rise. ^[16]
According to Insider Intelligence, in 2019, global consumer retail spend via chatbots was valued at $2.8 billion, but by 2024, that number is expected to reach $142 billion. ^[16]
31% of brands say they plan on establishing or expanding their physical retail footprint in the next year, but 47% are concerned that securing affordable commercial leases will be one of their biggest challenges. ^[17]
55% of brands also say winning foot traffic will be a top challenge. ^[17]
32% of brands say they’ll be establishing or expanding their use of popup and in person experiences in the next year. ^[17]
40% of brands say offering experiential retail would be a top priority for them in the next year, but 57% of them say coordinating it will be a top challenge. ^[17]
46% of brands are investing in showrooming over the next year to improve the in. ^[17]
32% of consumers say they’re likely to engage with in. ^[17]
95% of consumers expect retailers to have COVID safety protocols in place for in. ^[17]
In the last year, 47% of consumers were more likely to purchase from a brand due to its local presence. ^[17]
In the US,81% of Gen Z consumersprefer to shop in stores to discover new products andmore than 50%say in store browsing is a way to disconnect from the digital world. ^[17]
34% of consumers are likely to engage with appointment shopping in 2024. ^[17]
Brand statistics Nearly 50% of brands say unifying online and in store operations and data will be their biggest challenge over the next year. ^[17]
That’s why 53% of brands are investing in tools that allow them to sell anywhere. ^[17]
33% of brands are prioritizing omnichannel order fulfillment over the next year. ^[17]
On average, 46% of retailers are planning to increase their investment in digital channels like their company owned online store, social commerce, custom mobile apps, and livestream selling to drive sales over the next 12 months. ^[17]
43% of brands will focus on showing available inventory in nearby stores. ^[17]
CPG retail companies say sales from their physical retail stores and sales from theirecommerce websiteare nearly equal, with physical retail generating 18% of revenue and ecommerce generating 19%. ^[17]
81% of brands plan to either increase or maintain investment in livestream selling to drive sales over the next 12 months. ^[17]
49% of brands plan to increase their investment insocial commercein 2024. ^[17]
54% of consumers say that over the next year they’re likely to look at a product online and buy it in. ^[17]
53% of shoppers are likely to look at a product in store and buy it online. ^[17]
55% of consumers want to browse products online and check what’s available in local stores. ^[17]
47% of consumers want the option tocheck out online and return in. ^[17]
58% of consumers say flexible blended shipping options likeBOPISare important to them. ^[17]
Brand statistics 43% of brands are creating products in 2024 that align with their values. ^[17]
41% of brands are investing in being transparent about their social impact, vision, goals, and progress to boost customer trust. ^[17]
44% of brands plan to be more transparent around how they use customer information. ^[17]
53% of companies are making sustainability one of their top priorities for 2024, including improving the manufacturing process and using more sustainable packaging. ^[17]
In the last year, 41% of consumers said brands that made it easy to understand the actions they’re taking to achieve. ^[17]
In 2021, 44% of customers chose to buy from brands that have a clear commitment to sustainability. ^[17]
In the last year, 41% of consumers chose to buy from brands that have a clear commitment to social causes. ^[17]
42% of consumers said that knowing a brand is actively working on reducing their carbon footprint is important when deciding whether to purchase a product online. ^[17]
46% of customers are more likely to purchase a product online if they’re able to recycle the product packaging. ^[17]
Forty nine percent of retailers say hiring and retaining employees will be a top challenge over the next year, something 40% of brands are striving to improve. ^[17]
Brand statistics 39% of retailers say they’re investing in improving the tools and technologies employees use to do their dayto. ^[17]
40% of retailers plan to invest in training store staff to interact with customers using technology to improve the in. ^[17]
46% of brands are investing in improving the employee experience so they can better serve customers and ultimately boost retention. ^[17]
44% of brands plan to increase their employees’ interaction time with customers over the next year. ^[17]
47% of brands plan to use customer feedback to improve products or customer experience within the next year. ^[17]
58% of consumers say excellent past customer service influenced their decision to buy. ^[17]
In the last year, 58% of consumers say the ability to easily reach customer service on the channel of their choice influenced their decision to purchase. ^[17]
43% of consumers say they’re likely to use live chat in the next year. ^[17]
50% of consumers want to watch product videos before they buy. ^[17]
50% of consumers say personalization based on their interests and past purchases have influenced their decision to purchase from a brand over the last year. ^[17]
Brand statistics 49% of the brands are investing in not just their delivery practices but also transparency with their delivery promises, like sharing when an order is prepared and shipped. ^[17]
43% of retailers are changing their shipping strategies to reduce the impact of global shipping delays. ^[17]
41% of merchants plan to invest further in buy online, pickup in store options likecurbside pickupandclick and collect. ^[17]
When it comes to searching for and buying products online, consumers find the following most valuable; 74% say upfront shipping costs, 68% say free returns and estimated arrival time, 59% say backin stock alerts , and 54% say available inventory alerts. ^[17]
60% of consumers expect same, next, or twoday delivery, and 58% of those shoppers expect free next. ^[17]
35% of consumers are choosing shipping options like curbside pickup or click and collect to receive their orders in time. ^[17]
75% of shoppers say free shipping continues to have a significant influence on purchasing decisions. ^[17]
60% of consumers say fast shipping influences their decision to buy online. ^[17]
53% of consumers say flexible shipping influences their decision to buy online. ^[17]
In the last year, 32% of customers have abandoned their carts because the estimated shipping time was too long. ^[17]
In 2021, 23% of shoppers abandoned their carts because there was no guaranteed delivery date. ^[17]
This is also the reason that omnichannel brands have a higher trust score – and their customers are likely to spend 10% more online than their single. ^[18]
87% of the customers already think that brands need to put more effort into providing a seamless experience. ^[18]
However, this can be easily addressed with Wigzo’s WhatsApp cart recovery – to enable you to recover up to 60% of the lost sales. ^[18]
20% of your top customers will bring in 80% of revenue throughout their CLTV. ^[18]
Did you know that, according to Google research, 90% of multiple device owners switch between devices everyday, using on average three devices to complete a task?. ^[8]
We analyzed over 7 million SMS campaigns over the course of 2021, and according to the omnichannel statistics, the actual impact on campaigns was significant. ^[8]
Omnisend users saw that 38% of all users who clicked on a push notification ended up making a purchase. ^[8]
Single channel campaigns could expect a 3.21% purchase rate in 2019, while those using three or more channels saw a purchase rate over 12%. ^[8]
Considering that this number was closer to 250% in 2018, this shows a clear trend that customers prefer omnichannel campaigns, as the preference for omnnichannel campaigns increased by 14.8% between the two years. ^[8]
We analyzed over 5 million SMS campaigns over the course of 2019, and according to the omnichannel statistics, the actual impact on campaigns was significant. ^[8]
Omnichannel campaigns that involved SMS at some point in the process were 47.7% more likely to end in conversion. ^[8]
So critical, that companies with an omnichannel customer engagement strategy retain an average of 89% of their customers, opposed to 33% of customers from companies with weak omnichannel strategies. ^[9]
Marketing campaigns funnelled through three or more channels earned a 287% higher purchase rate than campaigns funnelled through a single channel. ^[9]
Omnichannel campaigns that included SMS messaging are 47.7% more likely to end in conversion. ^[9]
Purchase frequency is 250% higher while average order value is 13% more on omnichannel vs. single channel. ^[9]
98% of Americans switch between devices on the same day. ^[9]
Customer retention rates are 90% higher for omnichannel compared to single channel. ^[9]
15 years ago, the average consumer engaged with two touch points while making their purchase with only 7% regularly using more than four. ^[9]
Today, consumers engage with an average of six touch points with nearly 50% regularly using more than four. ^[9]
37% of customers expect to be able to contact the same customer service representative on any channel. ^[9]
Companies with strong omnichannel customer engagement retain almost 90% of their customers, compared to just 33% for companies with weak omnichannel customer engagement. ^[9]
90% of customers expect consistent interactions across channels. ^[9]
77% of strong omnichannel companies store customer data across channels, compared to 48% for weak omnichannel companies. ^[9]
61% of customers find it difficult to switch from one channel to another while interacting with customer service. ^[9]
The number of orders customers placed online and picked up at brickand mortar retail stores grew 208% during the pandemic. ^[9]
Omnichannel strategies generate around 80% of instore visits by customers, with 74% of customers doing online research before visiting a brickand. ^[9]
71% of shoppers who use smartphones for research while in store say that it’s important. ^[9]
45% of shoppers instore expect sales associates to be knowledgeable about online. ^[9]
Omnichannel shoppers have a 30% higher lifetime value than those who shop through only one channel. ^[9]
Companies with strong omnichannel customer engagement see a 9.5% yearover year increase in annual revenue, compared to 3.4% for companies with weak omnichannel customer engagement. ^[9]
Strong omnichannel companies also see a 7.5% yearoveryear decrease in cost per contact, compared to a 0.2% yearover year decrease for companies with weak omnichannel engagement. ^[9]
For companies identified by Aberdeen Group as top performers in omnichannel strategy, 85% conduct regular training for customer care agents in the handling of omnichannel communications while 77% store customer contact data across multiple channels. ^[9]
71% of shoppers agree that it is important or very important to be able to view inventory information for in. ^[9]
50% of shoppers expect that they will be able to make a purchase online and pick it up in. ^[9]
39% of consumers are unlikely or very unlikely to visit a retailer’s store if the online store does not provide information on physical store inventory. ^[9]
56% of consumers have used their mobile device to research products at home with 38% having used their mobile device to check inventory availability while on their way to a store. ^[9]
34% have used their mobile device to research products while in a store. ^[9]

I know you want to use Omnichannel Commerce Software, thus we made this list of best Omnichannel Commerce Software. We also wrote about how to learn Omnichannel Commerce Software and how to install Omnichannel Commerce Software. Recently we wrote how to uninstall Omnichannel Commerce Software for newbie users. Don’t forgot to check latest Omnichannel Commerce statistics of 2024.

Reference

kinsta – https://kinsta.com/blog/ecommerce-statistics/.
v12data – https://v12data.com/blog/25-amazing-omnichannel-statistics-every-marketer-should-know/.
cm-commerce – https://cm-commerce.com/academy/ultimate-list-of-omnichannel-marketing-examples-statistics/.
connectpos – https://www.connectpos.com/20-stats-about-the-power-of-omnichannel/.
savemycent – https://savemycent.com/omnichannel-statistics/.
shopify – https://www.shopify.com/enterprise/global-ecommerce-statistics.
clickz – https://www.clickz.com/onmichannel-marketing-automation-statistics-for-2019/231381-2/231381/.
oberlo – https://www.oberlo.com/blog/ecommerce-statistics.
omnisend – https://www.omnisend.com/blog/omnichannel-statistics/.
breadstack – https://breadstack.io/omnichannel-marketing-stats/.
statista – https://www.statista.com/statistics/1174137/view-omnichannel-strategy-ecommerce-companies-worldwide/.
cybra – https://cybra.com/10-omnichannel-retail-statistics-you-cant-avoid/.
invespcro – https://www.invespcro.com/blog/state-of-omnichannel-shopping/.
thinkwithgoogle – https://www.thinkwithgoogle.com/consumer-insights/consumer-trends/meeting-shoppers-needs-omnichannel-drives-instore/.
kibocommerce – https://kibocommerce.com/blog/omnichannel-commerce-benefits-state-trends-importance-2021/.
emarketer – https://www.emarketer.com/content/frictionless-commerce-2020.
bigcommerce – https://www.bigcommerce.com/articles/ecommerce/mobile-commerce/.
shopify – https://www.shopify.com/retail/retail-statistics.
wigzo – https://www.wigzo.com/blog/actionable-omnichannel-statistics/.

How Useful is Omnichannel Commerce

At its core, omnichannel commerce aims to make the shopping experience more convenient and enjoyable for consumers. By offering multiple touchpoints such as physical stores, websites, mobile apps, social media platforms, and more, companies can provide customers with a consistent message and brand experience across all channels. This allows customers to shop how and when they want, whether it’s in-store, online, on a mobile device, or through social media.

One of the key benefits of omnichannel commerce is its ability to provide a more personalized shopping experience. By collecting data from various touchpoints, companies can gain insights into customer preferences, behavior, and shopping habits. This data can then be utilized to target customers with personalized recommendations, promotions, and offers, tailored to their specific needs and preferences.

Additionally, omnichannel commerce can help improve customer loyalty and retention. By making it easier for customers to interact with a brand across all channels, companies can build stronger relationships with their customer base. This increased engagement can lead to higher customer satisfaction, repeat purchases, and ultimately, long-term loyalty.

Another advantage of omnichannel commerce is its ability to drive sales and revenue growth. By attracting customers through multiple touchpoints, companies can increase their visibility and reach a larger audience. This broader exposure can translate into higher conversions, average order values, and overall revenue for the business.

Furthermore, omnichannel commerce can help companies stay competitive in today’s fast-paced and ever-changing business landscape. With consumers increasingly turning to digital channels for their shopping needs, companies that fail to adapt to this trend risk falling behind. By embracing omnichannel commerce, companies can position themselves as forward-thinking and customer-centric, setting themselves apart from competitors.

Despite its many benefits, however, omnichannel commerce is not without its challenges and limitations. Implementing a successful omnichannel strategy requires a significant investment in technology, resources, and infrastructure. Companies must ensure that their systems are integrated, data is shared efficiently, and a seamless customer experience is maintained across all channels.

Moreover, companies must also consider the risks associated with omnichannel commerce, such as data privacy and security concerns. With the increasing amount of personal data being collected from customers, companies must take measures to protect this information from cyber threats and unauthorized access.

In conclusion, omnichannel commerce has the potential to revolutionize the way businesses interact with customers and drive growth in an increasingly digital world. By providing a consistent and personalized experience across multiple touchpoints, companies can enhance customer satisfaction, loyalty, and revenue. While challenges remain, the benefits of omnichannel commerce far outweigh the risks, making it a valuable strategy for companies looking to stay ahead in today’s competitive marketplace.

In Conclusion

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We tried our best to provide all the Omnichannel Commerce statistics on this page. Please comment below and share your opinion if we missed any Omnichannel Commerce statistics.

Omnichannel Commerce Statistics 2024 – Everything You Need to Know