Outbound Call Tracking Statistics 2023 - Everything You Need to Know

Are you looking to add Outbound Call Tracking to your arsenal of tools? Maybe for your business or personal use only, whatever it is – it’s always a good idea to know more about the most important Outbound Call Tracking statistics of 2023.

My team and I scanned the entire web and collected all the most useful Outbound Call Tracking stats on this page. You don’t need to check any other resource on the web for any Outbound Call Tracking statistics. All are here only 🙂

How much of an impact will Outbound Call Tracking have on your day-to-day? or the day-to-day of your business? Should you invest in Outbound Call Tracking? We will answer all your Outbound Call Tracking related questions here.

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Best Outbound Call Tracking Statistics

☰ Use “CTRL+F” to quickly find statistics. There are total 191 Outbound Call Tracking Statistics on this page 🙂

Outbound Call Tracking Market Statistics

  • Focus on the value they can deliver 96% Educate prospects about new ideas and perspectives 92% Provide valuable insight related to the prospect’s industry or market 92% Collaborate with the prospect 93% RAIN Group. [0]
  • As per the, marketers attain a 90% higher customer retention rate through omnichannel communication than a single channel. [1]
  • It might be time for changes in cold calling marketing, since 58% of prospects say they currently find cold calls useless. [2]
  • 44% of inside sales pipeline comes from marketing, and inside sales average dials are down 20% yearover. [3]
  • 79% of marketing leads never convert into sales. [3]
  • 65% of B2B marketers have not established lead nurturing. [3]
  • Businesses using marketing automation to nurture prospects experience a 451% increase in qualified leads. [3]
  • 51% of email marketers say email list segmentation is the most effective way to personalize lead nurturing. [3]
  • 61% of B2B marketers send all leads directly to Sales; however, only 27% of those leads will be qualified. [3]
  • Only 25% of marketing generated leads are typically of a high enough quality to immediately advance to sales. [3]
  • Only 5% of salespeople said leads they receive from marketing were very high quality. [3]
  • 46% of marketers reported that inbound marketing gave a higher ROI, while only 12% reported outbound did. [3]
  • When asked which marketing tactic provides higher quality leads for the sales team, 59% of marketers responded inbound, and 16% reported outbound. [3]
  • 52% of outbound marketers say their marketing efforts are “ineffective”. [3]
  • Only 16% of marketers say outbound practices provide the highest quality leads for sales. [3]

Outbound Call Tracking Software Statistics

  • 29% of all businesses have installed live chat software to improve customer support and reduce the agent workload. [1]

Outbound Call Tracking Latest Statistics

  • You are 4.2X more likely to get an appointment if you make a personal connection with the prospect. [0]
  • 78% of salespeople use social selling to outsell their peers. [0]
  • 31% of B2B sales professionals said that social selling allowed them to build deeper relationships with their customers. [0]
  • Sales reps who use social selling are 51% more likely to meet or exceed their quota. [0]
  • Social sellers have a larger volume of new customers (65%) and better customer conversion (46%). [0]
  • 63.4% of sales reps engaged in social selling report an increase in their company’s revenue, compared to 41.2% of non. [0]
  • 92% of buyers trust referrals from people they know. [0]
  • 73% of executives prefer to work with a sales rep referred by someone they know. [0]
  • 84% of B2B decision makers start the buying process with a referral. [0]
  • 91% of customers say they’d give referrals, but only 11% of salespeople ask for referrals. [0]
  • 62% of prospects want to hear from a sales rep when they are actively looking for a solution to solve a problem, . [0]
  • 54% of prospects want to hear from a sales rep when they have decided to buy and are selecting a company. [0]
  • 54% of consumers feel that companies need to develop more innovative ideas for customer engagement. [1]
  • 50% of the customers feel that there is a major need for improvements in the customer service and support offered by most companies. [1]
  • 68% of customers expect the customer service team to demonstrate empathy. [1]
  • 43% of customers prefer call centers and contact centers that offer bots to simplify customer service. [1]
  • 60% of customers are open to using AI in customer engagement as it plays a significant role in resolving customer issues promptly. [1]
  • 88% of the customers are more likely to share their online feedback about customer service experiences they’ve had. [1]
  • 86% of the customers are highly research driven and make more informed choices than they did before 2020. [1]
  • 93% of customer service teams believe that customer expectations are higher than before. [1]
  • 88% of customers expect companies to accelerate digital initiatives due to the COVID pandemic. [1]
  • 79% of the consumers believe that the experience a company provides is as important as its product or services. [1]
  • 69% of customers expect more digital and personalized experiences from companies while getting products or services. [1]
  • 44% of the customers feel that businesses need to incorporate technological solutions to make the customer’s life easier. [1]
  • Nearly 58% of consumers will end ties with a brand or business due to poor customer service. [1]
  • There’s been a 4% increase across the board in the number of businesses tracking customer satisfaction. [1]
  • 52% of the call centers monitor online reviews and social media platforms to assess customer satisfaction. [1]
  • There’s been a 6% increase in the number of companies that track NPS to measure the customer satisfaction score. [1]
  • More companies are implementing a brand advocacy program – 5% more than the previous year. [1]
  • As per the current statistic, 67% of the companies have shown tremendous growth and business potential by collecting customer feedback. [1]
  • 90% found it helpful in streamlining the call center operation. [1]
  • 48% of customer service teams feel that creating a great customer experience is their topmost priority and the key to generating more revenue. [1]
  • 45% of customer service teams believe that focusing on customer retention strategies should be their second most crucial work priority. [1]
  • 17% of customer service teams think implementing a customer feedback program is among their top 10 priorities. [1]
  • 42% of all businesses have incorporated a help desk system to improve customer experience and journey. [1]
  • 86% of those companies believe that it boosts work productivity and builds customer loyalty. [1]
  • 40% of businesses are incorporating self service functionalities like a knowledge base or FAQs section to resolve customer queries more efficiently. [1]
  • 32% of all businesses are deploying a CRM system at the call centers to boost sales and enhance relationships with existing customers. [1]
  • 28% of all businesses are using the ticketing system to streamline customer queries and facilitate better workflow. [1]
  • The 2020 Statista Report states that 87% of global organizations believe that AI will give them a competitive advantage. [1]
  • According to a 2020 Survey by Vox Media, 90% of North American businesses are likely to spend more on video conferencing in 2023 to improve the customer experience. [1]
  • The 2020 InterraIT Report reveals that 47% of organizations worldwide will use chatbots to simplify the customer journey, and around 40% will deploy virtual assistants. [1]
  • The 2021 Accenture Study on The Future Of Customer Conversation indicates AI and other emerging technologies will handle 70% of customer interactions by 2023. [1]
  • As per the 2020 Market Study, 66% of call center businesses are looking forward to investing in advanced analytics to provide a better customer journey. [1]
  • According to the Gartner Press Release 2021, organizations will adopt it more widely to reduce IT and support costs. [1]
  • More than 50% of the call centers expect the demand for artificial intelligence to grow in the next few years. [1]
  • Nearly 33% of call center employees feel that their company’s outsourcing footprint will increase in the future to tackle the problem of agent attrition. [1]
  • As per the 2021 Talkdesk Global Contact Center KPI Benchmarking Report, the average call abandonment rate of most call centers is 12%. [1]
  • As per the Zendesk Customer Experience Trends 2020 Report, nearly 60% of customers feel that a long wait time is the most frustrating aspect of any service experience. [1]
  • For example, an 80/30 call center service level means your agents try to answer 80% of all calls within 30 seconds. [1]
  • Nearly 60% of the customers agree that faster issue resolution is the most important aspect of good customer service. [1]
  • 78% of customers agree on choosing a company again – even if the company has failed to deliver in the past – if they were extremely satisfied with their customer service and empathetic approach. [1]
  • 65 percent of customers prefer to use the phone for self. [4]
  • And 60 percent of small business customers prefer to interact with brands over the phone. [4]
  • In fact, an AT&T study shows that 60% percent of callers left on hold in silence hang up. [4]
  • In fact, InsightSquared reported that 58% will never use the company again after a negative experience. [4]
  • A call blockage rate of 5 percent or under is considered to be a good standard to strive for. [4]
  • According to the Search Engine Journal, Calls to U.S. businesses from search, social, display, or other paid ad campaigns ads have grown 110 percent since 2014 — that totals about 162 calls in the US. [4]
  • Vultr features the latest generation CPUs and an intuitive control panel, along with 100% KVM virtualization. [5]
  • 69% of buyers report accepting one or more cold calls during 2019. [2]
  • 82% of buyers say they have accepted meetings with salespeople after a series of contacts beginning with sales cold calls. [2]
  • 63% of sales representatives say that cold calls are the worst part of their job, according to sales agent stats. [2]
  • Almost half (44%). [2]
  • 78% of sales representatives who use social media report that researching prospects on social networks helps them perform better on the job. [2]
  • 69% of buyers report that they accepted one or more cold calls in 2019. [2]
  • About 51% of company owners say they would rather hear from sales reps via phone compared to email, faxes, drop in visits, and other media, according to phone call statistics. [2]
  • The average successful cold call lasts 550 and includes an uninterrupted sales pitch of 37 seconds about 50% longer than average. [2]
  • 27% of sales people say that a B2B call is still an effective first step in a wellthought. [2]
  • Nearly two thirds (57%). [2]
  • Among prospects who are willing to hear from sales representatives, 71% say the earlier the better during the information gathering stage of a new project. [2]
  • Of buyers who accept sales calls, 75% report interest in the product as the most important reason. [2]
  • 63% of sales representatives identify cold calls as the worst part of the job, according to sales agent stats. [2]
  • Experts say that almost half (44%). [2]
  • 87% of prospects say salespeople don’t understand their needs. [2]
  • 84% of buyers complain that sales reps are annoying in their efforts to convince them to buy. [2]
  • 60% of cold calls go to voicemail. [2]
  • 74% of reps say they research prospects before making sales calls. [2]
  • 80% of sales require five follow up calls after the first meeting with a prospect. [2]
  • The cold calls success rate is 46% higher on Wednesdays than on Mondays. [2]
  • About 15.5% of calls are answered between 10 and 11 a.m., which makes that hour the best time to make sales calls. [2]
  • 82% of prospects check companies on LinkedIn before taking calls from salespeople. [2]
  • 70% of sales representatives give up on sending cold emails if they don’t get a response after the first attempt. [2]
  • There is a 22% chance that sales reps will get a response after the second follow. [2]
  • 80% of business buyers say they are more comfortable receiving cold call emails than phone calls. [2]
  • 31% of sales reps identify personalized email messages as very or extremely effective. [2]
  • And, 50 90% of the journey is complete before a buyer interacts with a sales rep. [3]
  • 37% of high growth companies use inside sales as primary sales strategy (vs. 27% for field sales, 23% for internet sales, 8% for channel sales). [3]
  • Only 33% of inside sales rep time is spent actively selling. [3]
  • Sales reps can spend up to 40% of their time looking for somebody to call. [3]
  • Research shows that 35% to 50% of sales go to the vendor that responds first. [3]
  • Face to face or field sales teams make up 71.2% of the sales force. [3]
  • 65% of outside account executives are attaining quota which is 10% higher than inside. [3]
  • Spend89% More Time Selling RemotelyThan in 2013. [3]
  • More than40% of salespeoplesay prospecting is the most challenging part of the sales process, followed by closing (36%) and qualifying (22%). [3]
  • 8 in 10 prospects prefer talking to reps over email, which matches up with the percentage of reps (78%). [3]
  • Prospects are open to communicating with sellers at industry events (34%), via LinkedIn (21%), text (21%), voicemail (21%) and social media (18%). [3]
  • 50% of buyers like speaking over phone, compared to 70% of reps. [3]
  • More than50%of prospects want to see how your product works on the first call. [3]
  • An industry study showed companies who said cold calling is dead experienced 42% less growth than those who said it was alive. [3]
  • Only 2% of cold calls result in an appointment 74% of companies don’t leave voicemails. [3]
  • 42% of sales reps feel theydon’t have enough informationbefore making a call. [3]
  • Sales reps spend about 15% of their time leaving voicemails. [3]
  • 44% of salespeople give up after one follow. [3]
  • 65% of salespeople who use social sellingfilltheir pipeline, compared to 47% of reps who do not. [3]
  • 78% of salespeople using social media outsell their peers. [3]
  • 75% of B2B buyers and84% of Clevelor vice president level executives use social media to make purchasing decisions. [3]
  • 31% of B2B professionalssaid that social selling allowed them to build deeper relationships with their clients. [3]
  • Sales reps who use social selling are 50% more likely to meet orexceedtheir quota. [3]
  • 63.4 percentof sales reps engaged in social selling report an increase in their company’s revenue. [3]
  • Using social selling tools can increase theaverage deal sizeby 35%. [3]
  • 73% of executives prefer to work with sales professionals referred by someone they know. [3]
  • 84% of buyers nowkick off their buying process with a referral. [3]
  • 92% of buyers trust referrals from people they know. [3]
  • 91% of customers say they’d give referrals. [3]
  • Only 11% of salespeople ask for referrals. [3]
  • Companies with formalized referral programs experience 86% more revenue growth over the past two years when compared to the rest. [3]
  • The lifetime value of referred customers is on average 16% higher than that of non. [3]
  • Only 23% of sales emails are opened. [3]
  • 44% of email recipients made at least one purchase last year based on a promotional email. [3]
  • 40% of emails are opened on mobile first – where the average mobile screen can only fit 4. [3]
  • Personalized emails improve click through rates by 14% and conversion rates by 10%. [3]
  • Personalized subject lines are 22.2% more likely to be opened. [3]
  • 80% of sales require 5 follow up calls after the meeting. [3]
  • 44% of sales reps give up after 1 follow up 50% of buyers choose the vendor that responds first. [3]
  • Only7% responded in the first five minutesafter a form submission. [3]
  • Over 50% didn’t respond within five business days. [3]
  • Bestin class companies close30% of sales qualified leadswhile average companies close 20%. [3]
  • 48% of sales calls end without an attempt to close the sale and the national sales closing rate is 27%. [3]
  • 74% of companies say converting leads into customers is their top priority. [3]
  • Nurtured leads produce, on average, a 20% increase in sales opportunities versus non. [3]
  • Companies excelling at lead nurturing generate 50% more sales ready leads at 33% lower cost. [3]
  • 46% of B2B sales reps list lead quantity and quality as their top challenge. [3]
  • 67% of lost sales are a result of sales reps not properly qualifying potential customers before taking them through the full sales process. [3]
  • Just 44% of companies use lead scoring systems. [3]
  • There is a 10x drop in lead qualification when you wait longer than 5 minutes to respond, and a 400% decrease when you respond within 10 minutes versus 5 minutes. [3]
  • B2B buyers are 57% 70% through buying research before contacting sales. [3]
  • 67% of the buyer’s journey is now done digitally 84% of CEOs and VPs use social media to make purchasing decisions. [3]
  • 62% of B2B buyers say a web search was one of the first three resources they use to learn about a solution. [3]
  • 80% of business decision makers prefer to get company information from a series of articles versus an advertisement. [3]
  • 84% of B2B decision makers begin their buying process with a referral. ~. [3]
  • 77% of B2B purchasers said that they would not even speak to a salesperson until they had done their own research 93% of B2B buying processesbeginwith an online search. [3]
  • 94% of B2B buyers will research onlinebeforefinalizing a purchase. [3]
  • Over half (57%). [3]
  • 47% of buyers view 3 5 pieces of the company’s content before talking with a sales representative. [3]
  • 42 percent of sales reps feel they don’t have enough information prior to making a call. [3]
  • 75% of surveyed executives are willing to make an appointment or attend an event based on a cold call or email alone. [3]
  • Only39% of a sales rep’s timeis spent selling or interacting with prospects and customers. [3]
  • Only 60% of sales reps meet quota. [3]
  • 79% of sales executives say a leading driver of hitting new targets is improving the productivity of existing sales reps. [3]
  • 81% of companies say productivity would improve with better process, skills, or competency training. [3]
  • 84% of sales executives cited content search and utilization as the top productivity improvement area. [3]
  • The typical organization spends 24K per person on improving productivity, yet 49% of organizations have zero or limited means to measure productivity. [3]
  • According toForbesmagazine, 55% of salespeople lack basic sales skills. [3]
  • 58 percent of buyers report that sales reps are unable to answer their questions effectively. [3]
  • According to a recent survey, 84% of all sales training is lost after 90 days. [3]
  • 82% of B2B decision makers think sales reps are unprepared. [3]
  • According to a recent report, every dollar invested in sales training returned $29 in incremental revenues. [3]
  • According to a recentreport, the best sales training will improve the performance of an individual on average by 20%. [3]
  • According to an ATD report, US companies spend $20 billion yearly on sales training. [3]
  • Firms where salespeople use the company’s methodology and get consistent coaching see 73% quota attainment. [3]
  • 65% of employees say the quality of training and learning opportunities positively influences their engagement. [3]
  • The Bureau of Labor Statistics projects 6. [3]
  • employment growth for sales representatives by 2026 Only 39% of salespeople intended to go into sales. [3]
  • Successful reps are 10x more likely to use collaborative words like “us,” “we,” and “our” and avoid words like, “I” and “me.”. [3]
  • Optimistic sales pros outperform pessimists by 57%. [3]
  • 57% of sales pros spend 3–10+ hours per week using CRM tools. [3]
  • CRMs can boost sales by 29% and productivity to 34%. [3]
  • 24% more sales pros meet their annual quotas when they have mobile access to their CRM. [3]
  • CRMs can boost sales by 29% and productivity to 34%. [3]
  • To be a successful D2D sales rep, it takes Successful doorto door reps canvass a neighborhood 3x and talk with 90% of the residents. [3]
  • About 2% of all doorto door knocks will generate a sale. [3]
  • Hiya’s current State of the Call research shows that a shocking 94% of unidentified calls aren’t even answered because of concerns about those spam and fraud calls. [6]
  • To determine NPS you subtract the percentage of customers who are detractors from the percentage who are promoters and the final score can range from. [6]
  • For example, the report shows number and percentage of calls that took between 20 and 30 minutes. [7]
  • For example, the report shows the number and percentage of call where the caller had to wait between 30 and 60 seconds. [7]

I know you want to use Outbound Call Tracking Software, thus we made this list of best Outbound Call Tracking Software. We also wrote about how to learn Outbound Call Tracking Software and how to install Outbound Call Tracking Software. Recently we wrote how to uninstall Outbound Call Tracking Software for newbie users. Don’t forgot to check latest Outbound Call Tracking statistics of 2023.


  1. novocall – https://novocall.co/blog/outbound-call-statistics/.
  2. timedoctor – https://biz30.timedoctor.com/call-center-statistics/.
  3. smallbizgenius – https://www.smallbizgenius.net/by-the-numbers/cold-calling-statistics/.
  4. spotio – https://spotio.com/blog/sales-statistics/.
  5. getvoip – https://getvoip.com/blog/2020/10/22/call-tracking-analytics/.
  6. geekflare – https://geekflare.com/best-call-tracking-software/.
  7. hiya – https://blog.hiya.com/15-key-call-center-metrics-to-measure-outbound-call-performance.
  8. zendesk – https://support.zendesk.com/hc/en-us/articles/4408836253338-Analyzing-your-Talk-activity.

In Conclusion

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