Paid Search Intelligence Statistics 2024 – Everything You Need to Know

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Are you looking to add Paid Search Intelligence to your arsenal of tools? Maybe for your business or personal use only, whatever it is – it’s always a good idea to know more about the most important Paid Search Intelligence statistics of 2024.

My team and I scanned the entire web and collected all the most useful Paid Search Intelligence stats on this page. You don’t need to check any other resource on the web for any Paid Search Intelligence statistics. All are here only 🙂

How much of an impact will Paid Search Intelligence have on your day-to-day? or the day-to-day of your business? Should you invest in Paid Search Intelligence? We will answer all your Paid Search Intelligence related questions here.

Please read the page carefully and don’t miss any word. 🙂

Best Paid Search Intelligence Statistics

☰ Use “CTRL+F” to quickly find statistics. There are total 91 Paid Search Intelligence Statistics on this page 🙂

  • The Total Economic Impact of Invoca Forrester Consulting conducted an independent analysis to determine the benefits of Invoca, including 395% ROI over three years. [0]

  • Moreover, mobile shopping now has a 60% market share, you can find more stats via the 300+ page report on Datareportal. [1]
  • Google continues to dominate search engine use, with a 86.19% percent market share of desktop searches as of December 2021. [1]
  • It’s a slightly different story on mobile, however, as Google currently holds 94.88% of the mobile search market share. [1]
  • Only 17% of marketers use landing page A/B tests to improve conversion rates. [2]
  • 64% of SEO marketers call mobile optimization an effective investment. [2]
  • In fact, 61% of marketers in a recent Forrester study said that improving the efficacy of their local marketing is a high priority for 2021. [3]
  • ™ ™Experiments To jump from 19% of SEM spend allocated to automated publisher bidding to 47% in just five quarters speaks to just how much value search marketers have found with it. [4]
  • 37% of consumers click on retargeted ads because they like product shown Retargeting is important for your marketing campaigns for a number of different reasons. [5]
  • According to SocialMediaToday, 72 percent of marketers are spending more on social ads in 2018 and 60 percent of marketers are spending more on text ads and mobile ads in 2018. [6]
  • 40 percent of brands want to increase their PPC budget, indicating that this is an effective and lucrative tool for marketers. [6]

  • Search Results that Smartphone Users in Latin America* Consider … US Google Paid Search Growth Metrics, Q4 2021 . [7]
  • US Google Paid Search Growth Metrics, by Industry , Q4 2021 . [7]
  • US Paid Search Growth Metrics, Q4 2021 (% change vs. Q4 2020). [7]
  • US Retail Paid Search Click Growth, Oct Dec 2021 . [7]
  • This shows that “58.4% of consumers purchased a product or service online each week”. [1]
  • This isn’t to say that you should discount other search engines though, especially as Bing which took 7.2% of searches in the same month. [1]
  • However, the most recent stats put mobile ahead with 54.86% of searches, while desktop falls to 42.65%, and desktop 2.49%.desk. [1]
  • This shows that as more people remained connected 24/7 due to the high mobile phone penetration across the globe, desktop searches are likely to continue to decline. [1]
  • At the moment, only 13% of websites are able to retain the same position for a particular search across all devices. [1]
  • In fact, 30% of pages that show on the first page of desktop search results do not appear in the top 10 results on mobile. [1]
  • According to SEMRush, only 11% of URLs kept the same position on mobile as desktop. [1]
  • In 2020, the combination of organic (40%) and paid search (28%). [1]
  • As shown below, the first three organic positions for nonbranded search earn more than 50% of the total click. [1]
  • Between January and December 2020, nearly 65% of Google searches ended without a click to another web property — up from 50% in June 2019. [1]
  • This is now a common behavior as the latest data from Global Web Index via Datareportal shows, with an average of 214.1% using voice commands or voice search. [1]
  • Email collection forms were the most successful at converting viewers, with a 15% conversion rate in 2020. [2]
  • Events placed at the beginning of videos perform the best, with a conversion rate of 12.7%. [2]
  • 3.5% of ecommerce website visits via mobile are converted into purchases, compared to 3.9% on desktop. [2]
  • Email visitors are the most likely to convert on forms — and people coming from search advertisements are the least likely. [2]
  • The highest bounce rates are on social (45%) followed by direct (44%). [2]
  • Almost 25% of companies invest in mobile optimization as a top SEO tactic. [2]
  • This week only score 50% off inperson or free virtual tickets with promo code SEJ. [8]
  • Independent study Invoca delivers customers 395% ROI. [0]
  • An independent report based on interviews with Invoca customers found that Invoca’s platform delivers a 395% return on investment over three years and a payback of less than three months. [0]
  • Increased Call Conversions by 20% Learn how 1800GOT. [0]
  • Today, many businesses score agent performance manually by listening to calls, and this means that only 1 3% of calls get scored, leaving a huge margin for error. [9]
  • Using AI powered conversation intelligence, businesses can automatically analyze and score 100% of their calls. [9]
  • The awardee is spending 100% of his or her time on federally funded projects. [10]
  • As we reported in our , Paid Search spending grew just 2% from Q2 to Q3. [4]
  • The share of total search spend for auto bidding from the search engines increased from 19% to 47% over the last five quarters. [4]
  • Retargeting cart abandoners can increase conversion rate up to 26%. [5]
  • 30% of consumers have a “positive” or “very positive” opinion of retargeted ads 25% of consumers appreciate being reminded of products they’ve previously pursued. [5]
  • Retargeting can lift ad engagement rates up to 400%. [5]
  • The click through rate is 180.6% higher for retargeted users on the display network. [5]
  • Increases brand revenue and acquires new customers (+33% each), increases website engagement (+16%), and brand awareness lift (+12%). [5]
  • Highest increase in brand related search queries, at 1,046 percent. [5]
  • Business Category Average Click Through Rate Arts & Entertainment 10.67% Animals & Pets. [11]
  • Industrial & Commercial 5.34% Personal Services 6.12%. [11]
  • Physicians & Surgeons 6.11% Real Estate 7.75% Restaurants & Food 7.19% Shopping, Collectibles & Gifts 6.33% Sports & Recreation 7.73% Travel 8.54%. [11]
  • We found the average click through rate across all industries to be 6.18%, ranging from 3.84% to 10.67%. [11]
  • Industries with the highest average click through rates include arts and entertainment (10.67%), travel (8.54%), and real estate (7.75%)—with sports and recreation just behind that (7.73%). [11]
  • Industries with the lowest average click through rates include attorneys and legal services (3.84%), home and home improvement (4.21%), and dentists and dental services (4.69%). [11]
  • Business Category Average Conversion Rate Arts & Entertainment 5.90% Animals & Pets. [11]
  • 19.19% Apparel / Fashion & Jewelry 3.60% Attorneys & Legal Services. [11]
  • Home & Home Improvement 13.23% Industrial & Commercial 9.37% Personal Services 10.52% Physicians & Surgeons 19.15% Real Estate 3.93% Restaurants & Food. [11]
  • 6.89% Shopping, Collectibles & Gifts 6.70% Sports & Recreation 6.19% Travel. [11]
  • We found the average conversion rate average across all industries to be 8.82%, ranging from 3.25% to 19.19%. [11]
  • Industries with the highest conversion rates include animals and pets (19.19%), physicians and surgeons (19.15%), and automotive repair, service, and parts (15.23%). [11]
  • Industries with the lowest conversion rates were furniture (3.25%), apparel/fashion and jewelry (3.6%), and real estate (3.93%). [11]
  • According to SocialMediaToday, more than 7 million advertisers invested a total of $10.1 billion in PPC ads just during 2017. [6]
  • Google reports that search ads can boost brand awareness by as much as 80 percent, making consumers more likely to remember your brand and interact. [6]
  • 65 percent of all clicks made by users who intend to make a purchase go to paid ads. [6]
  • PPC visitors are 50 percent more likely to make a purchase than organic visitors. [6]
  • 82 percent of smartphone users are actively searching for businesses near them. [6]
  • Nearly 30 percent of searches for something in a specific location will result in a purchase. [6]
  • More than 40 percent of consumers use their smartphones to conduct research while inside a brickand. [6]
  • 76 percent of people who search for something nearby on a smartphone will visit a business within one day. [6]
  • Consumers spend 10 percent more money in a store if they have clicked on the retailer’s search ad before visiting. [6]
  • 40 percent of in store purchases begin online. [6]
  • Almost 70 percent of searchers on mobile will call a business using a link from the search. [6]
  • According to WordStream The average click through rate across all industries on Google AdWords in 2018 is 3.17 on the search network. [6]
  • The average conversion rate across all industries in Google AdWords on the search network is 3.75 percent. [6]
  • Conversion rates are highest in the dating and personals industry at over 9 percent. [6]
  • Conversion rates are lowest in the advocacy industry at 1.96 percent. [6]
  • More than 40 percent of clicks go to the top three paid ads in search results. [6]
  • 90 percent of consumers say they trust online reviews. [6]
  • More than 95 percent of clicks go to the top four search results. [6]
  • Retailers can raise conversions by 16 percent when they include cross. [6]
  • While the average clickthrough rate for PPC ads is only 2 percent, the average click through rate for the top paid result on the screen is almost 8 percent. [6]
  • More than 96 percent of Google’s total revenue comes from paid advertisements. [6]
  • According to Social Media Today The industries spending the most on PPC advertising in 2018 include retail, travel, publishing and education. [6]
  • 80 percent of respondents surveyed view artificial intelligence as an important player in the digital advertising industry during 2018. [6]
  • Marketers see an average increase of 20% in sales when using personalized experiences. [12]
  • 80% of shoppers are more likely to buy from a company that offers personalized experiences. [12]
  • 44% of consumers say that they will likely become repeat buyers after a personalized shopping experience with a particular company. [12]
  • 77% of consumers have chosen, recommended, or paid more for a brand that provides a personalized service or experience. [12]
  • However, in anotherForrester survey53% of digital experience delivery professionals said they lack the right technology to personalize experiences. [12]
  • COVID 19 has triggered an interesting cultural reset, when it comes to consumer attitudes towards shopping, and new habits are likely to have formed. [12]
  • Studies found that 73% of B2B buyers want personalized experiences, similar to the B2C customer experience. [12]
  • Yet, the Forrester/Bloomreach study found that just 22% of B2B customers say their most recent online experience was completely personalized to them. [12]

I know you want to use Paid Search Intelligence Software, thus we made this list of best Paid Search Intelligence Software. We also wrote about how to learn Paid Search Intelligence Software and how to install Paid Search Intelligence Software. Recently we wrote how to uninstall Paid Search Intelligence Software for newbie users. Don’t forgot to check latest Paid Search Intelligence statistics of 2024.

Reference

  1. invoca – https://www.invoca.com/blog.
  2. smartinsights – https://www.smartinsights.com/search-engine-marketing/search-engine-statistics/.
  3. hubspot – https://www.hubspot.com/marketing-statistics.
  4. searchengineland – https://searchengineland.com/cookieless-data-isnt-the-only-concern-in-search-marketing-348631.
  5. skai – https://skai.io/blog/paid-search-trends-2021/.
  6. skai – https://skai.io/blog/retargeting-statistics/.
  7. valveandmeter – https://valveandmeter.com/pay-per-click-statistics/.
  8. emarketer – https://www.emarketer.com/topics/topic/paid-search.
  9. searchenginejournal – https://www.searchenginejournal.com/machine-learning-in-paid-search/421929/.
  10. searchenginejournal – https://www.searchenginejournal.com/conversation-intelligence-trends/433946/.
  11. intelligencecareers – https://www.intelligencecareers.gov/icstudents.html.
  12. wordstream – https://www.wordstream.com/blog/ws/2021/10/13/search-advertising-benchmarks.
  13. bloomreach – https://www.bloomreach.com/en/blog/2017/ecommerce-personalization.

How Useful is Paid Search Intelligence

Paid search intelligence is essentially the collection and analysis of data related to paid search advertising campaigns. This data includes insights such as keyword performance, competitor analysis, and consumer behavior trends. By leveraging this information, businesses can optimize their ad campaigns and make informed decisions to drive better results.

One of the key benefits of paid search intelligence is the ability to gain a competitive edge. By understanding what keywords are driving the most traffic, which ads are performing the best, and how competitors are positioning themselves in the market, businesses can fine-tune their own strategies to stand out from the crowd. This can lead to increased visibility, more qualified leads, and ultimately, higher conversion rates.

Paid search intelligence also allows businesses to track their return on investment (ROI) more effectively. By monitoring key metrics such as click-through rates, conversion rates, and cost per acquisition, companies can better allocate their advertising budget and optimize their campaigns for maximum results. This data-driven approach to decision-making can help businesses make more informed choices and ultimately drive greater success.

Furthermore, paid search intelligence can provide valuable insights into consumer behavior. By analyzing search trends, demographic data, and audience interests, businesses can gain a deeper understanding of their target market and tailor their messaging to resonate more effectively. This can lead to more personalized and relevant advertising campaigns that are more likely to convert leads into customers.

In addition to its strategic benefits, paid search intelligence can also offer operational advantages. By automating data collection and analysis processes, businesses can save time and resources that would otherwise be spent on manual tracking and reporting. This allows teams to focus on higher-value activities, such as creative development, campaign optimization, and customer engagement.

Despite these advantages, it is important to recognize that paid search intelligence is not a one-size-fits-all solution. It requires ongoing research, monitoring, and optimization to truly deliver results. Businesses must be willing to invest in the tools and expertise needed to effectively leverage this data and extract valuable insights from it.

In conclusion, paid search intelligence is a valuable tool for businesses looking to enhance their online advertising efforts and drive better results. By providing valuable insights, competitive analysis, and ROI tracking, paid search intelligence can help businesses maximize their advertising efforts and achieve their marketing goals. It is an invaluable resource for businesses looking to stay ahead of the competition and make informed decisions in an ever-evolving digital landscape.

In Conclusion

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We tried our best to provide all the Paid Search Intelligence statistics on this page. Please comment below and share your opinion if we missed any Paid Search Intelligence statistics.

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