Real Estate Marketing Statistics 2024 - Everything You Need to Know

Are you looking to add Real Estate Marketing to your arsenal of tools? Maybe for your business or personal use only, whatever it is – it’s always a good idea to know more about the most important Real Estate Marketing statistics of 2024.

My team and I scanned the entire web and collected all the most useful Real Estate Marketing stats on this page. You don’t need to check any other resource on the web for any Real Estate Marketing statistics. All are here only 🙂

How much of an impact will Real Estate Marketing have on your day-to-day? or the day-to-day of your business? Should you invest in Real Estate Marketing? We will answer all your Real Estate Marketing related questions here.

Please read the page carefully and don’t miss any word. 🙂

On this page, you’ll learn about the following:

Best Real Estate Marketing Statistics

Best Real Estate Marketing Statistics

☰ Use “CTRL+F” to quickly find statistics. There are total 266 Real Estate Marketing Statistics on this page 🙂

Real Estate Marketing Benefits Statistics

Referral has an average conversion rate of 1.3% While referral has the lowest conversion rate, it does have its benefits. ^[0]

Real Estate Marketing Market Statistics

Nearly 80% of active listing agents use drone photography and videography to market their listings. ^[1]
Homes with drone photography as a part of the marketing plan sell, on average, 68% faster than those without. ^[1]
Recent sellers reported only 10% of their agents effectively used video to market their property. ^[1]
At 37%, millenials are the biggest home buyers on the market. ^[2]
People who belong to the age group between 29 and 38 hold 26% of the home buying real estate market share. ^[2]
The second largest group are the Gen Xers who hold 24% of the market share. ^[2]
Organic and paid search drive 57% of website visitors Search marketing has allowed realtors to put themselves in front of people looking for a new home or property. ^[0]
Paid search has an average conversion rate of 1.5% Paid search allows real estate marketers to attract the interest of homebuyers who are ready to enter the market with high intent keywords. ^[0]
According to the National Association of Realtors , in January 2020 the U.S real estate market registered a 5.2% increase in the sales of pending homes Compared to January 2019, U.S pending homes sales increased with 5.7% in January 2020. ^[3]
Single female homebuyers represent 17% of the home buying market in the States Mortgage rates in the US for January 2020 are at 3.62%, down from 4.46% in January 2019. ^[3]
When we look at the real estate market data today as recently as January 2020, we can see an increase of 9.6% in existing home sales. ^[3]
According to some NAR statistics, the market has observed 95 straight months of continuous growth. ^[3]
In 2020, 17% of the real estate market consists of single female buyers. ^[3]
The number was down from 2018’s 0.47% and it shows that markets continue to be stable. ^[3]
In 2021 and going into 2024, first time homebuyers only made up 31% of the market, but 82% of buyers were aged 22 to 30 years old. ^[4]
Single men made up 9% of the market, and another 9% were unmarried couples. ^[4]
Consider these ten real estate marketing statistics 33% of homebuyers find the homes they purchase through their agent. ^[5]
Young baby boomers aged 50 to 59 comprise the largest portion of the market at 21 percent. ^[5]
Click here for historical data for median home prices, percent change in sales, unsold inventory and median days on market at the county level. ^[6]

Real Estate Marketing Latest Statistics

According to Freddie Mac, the 30 year fixed mortgage rate fell slightly to 5.10% from 5.11%. ^[7]
The economy contracted 1.4% in the first quarter of 2024 as consumers cut back on essential spending. ^[7]
Pending Home Sales Decline 1.2% in March 2024 March 2024’s pending home sales pace decreased 1.2% last month and dropped 8.2% from a year ago. ^[7]
In March 2024, pending home sales were down 1.2% monthover. ^[7]
Monthover month, contract signings increased in the Northeast and fell in the other three regions of the U.S. Commercial Cap Rates Likely to Keep Compressing in 2024. ^[7]
Rising interest rates are likely to put some upward pressure on cap rates in 2024. ^[7]
Home Price Index Accelerates to 19.8% in 2024. ^[7]
Home prices rose at a surprising, accelerated pace of 19.8% yearover year in the past three months as of 2024. ^[7]
About 43 percent of recent home buyers went online to search for homes and the share of buyers that did an internet search for homes rose to an overwhelming 97 percent. ^[8]
However, 88 percent of people bought their homes recently with the help of an agent or a broker. ^[8]
18 percent of people between the ages of 7494 bought a multi. ^[8]
While buyers between the ages of 55 64 accounted for 16 percent. ^[8]
Besides that, about 55 percent of older millennials belonging to ages between 29 and 38 bought a home for the first. ^[8]
Yes, 43 percent of homebuyers indeed go to the internet to find their home. ^[8]
In fact, 92 percent of consumers trust suggestions from family and friends more as compared to advertising, suggests a Nielsen Study. ^[8]
According to a study, properties with sharp images were sold at a higher price 44 percent of the time. ^[8]
Additionally, homes with professional looking pictures sell 32% faster. ^[8]
Real estate listings that include video garners 403 percent more inquiries in comparison to listings without video. ^[8]
Monthly mortgage payments by county are based on the following mortgage rates 3.0%, 3.5%, and 4.0%. ^[9]
In 2021, 20% of home buyers were single women, whereas less than 10% were single men. ^[1]
More than 40% of active Realtors in the United States are located in California, Florida, Texas, and Arizona. ^[1]
Nearly 2% of the adult population in Florida has an active real estate license. ^[1]
The number of active Realtors in Arizona has grown by nearly 10% from 2020 to 2021.There are currently more than 3 million active real estate licensees in the United States. ^[1]
More than 65% of active Realtors are women. ^[1]
45% of Realtors have completed a bachelor’s or graduate degree. ^[1]
20% of Realtors have had their license for a year or less. ^[1]
82% of licensed Realtors own their primary residence. ^[1]
37% of licensed Realtors own at least one secondary property. ^[1]
68% of all real estate licenses in the United States are held by agents, the rest are held by brokers and associate brokers. ^[1]
92% of homes sold in the U.S.in 2021 were sold using an agent or a broker. ^[1]
The average listing price for a home in the United States has risen more than 32% since March 2020 to $374,900 as of June 2021. ^[1]
The median sales price for a home in the United States in 2021 has increased by 416% since 1980. ^[1]
Interest rates have literally never been lower than in 2021—at one point hovering around 2.68%. ^[1]
The number of homes sold in 2021 was up by nearly 10% over 2020 to 6.29 million as of September 2021. ^[1]
Realtors typically make more than 95% of their annual income from real estate commissions. ^[1]
71% of Realtors specialize in residential real estate. ^[1]
Realtors earning $100,000 or more in gross commission income are more than twice as likely to use advanced technology tools like a CRM than agents who earn less. ^[1]
74% of Realtors use Facebook for business purposes. ^[1]
56% of Realtors use LinkedIn for business purposes More than 30% of Realtors report closing at least one transaction a year as a direct result of their use of social media. ^[1]
60% of agentssurveyed by The Closelist active social media as more important than a website. ^[1]
73% of homeowners say they’re more likely to list with a Realtor who uses video to sell property. ^[1]
78% of real estate professionalssurveyed by The Closesay that video is important to making agents stand out on social media. ^[1]
In 2021, 68% of home sellers reported finding their agent via a referral from friends or family. ^[1]
In 2021, the typical Realtor earned 34% of their commission income via repeat clients and referrals. ^[1]
70% of licensed real estate professionals have a website. ^[1]
69% of recent home sellers surveyed said that they would gladly write a review for their sales agent, if requested. ^[1]
Less than 1% of homebuyers reported finding their new home via print advertising. ^[1]
32% of all real estate licenses in the United States are held by brokers or associate brokers. ^[1]
45% of brokers report that “keeping up with technology” is the biggest challenge their agents face. ^[1]
The typical FSBO home sold for 17% less than a home listed with a Realtor. ^[1]
The typical home seller will cash out 30% of their purchase price in proceeds from a sale in 2021. ^[1]
More than 20% of homebuyers in 2021 were single females. ^[1]
Less than 10% of homebuyers in 2021 were single men. ^[1]
34% of home purchases in 2021 were made by first. ^[1]
11% of homebuyers in 2021 purchased multigenerational homes due to children above the age of 18 moving back home, for cost saving, or to care for their aging parents. ^[1]
3% of homebuyers in 2021 were active. ^[1]
29% of homes purchased in 2021 had a sale price of more than 100% of the asking price. ^[1]
41% of buyers report their first step in the home buying process was looking at homes online, while only 19% of buyers contacted a real estate agent as their first step. ^[1]
In 2021, the typical first time homebuyer financed 93% of their home’s purchase price, compared to 83% for repeat home buyers. ^[1]
28% of first time homebuyers reported using a gift or a loan from family or friends for some or all of their downpayment. ^[1]
60% of Realtors report that in 2021, lack of inventory was the most important factor limiting potential clients from making a purchase, overtaking 2020’s “finding the right property in the right price range”. ^[1]
Nearly 60% of home buyers under the age of 29 don’t expect to be in their home for more than 10 years before selling again. ^[1]
5.64 millionexisting homeswere sold in 2020, according to data from the National Association of REALTORS®. ^[10]
822,000newly constructedhomes were sold in 2020, according to the U.S. Census Bureau. ^[10]
There are approximately 119.7 million occupied housing units in the United States, according to the2018 American Community Survey. ^[10]
According to the2021 Profile of Home Buyers and Sellers, the typical home seller has been in their home for 8 years. ^[10]
In 2019, 64.9% of families owned their primary residence, according to the Federal Reserve’sSurvey of Consumer Finances. ^[10]
Monthly Membership Report and NAR Membership Statistics, 1908 present 68% percent of REALTORS® are licensed as sales agents, 20% hold broker licenses, and 13% hold broker associate licenses. ^[10]
65% of all REALTORS® are female, and the median age of all REALTORS® is 52. ^[10]
29%Bachelor’s degree 32%Graduate degree and above. ^[10]
13%Associate degree 13%Some graduate school 6%High. ^[10]
® affiliation with firmsIndependent contractor 88%Employee. ^[10]
® most often prefer to communicate with their clients through text messaging, at 93%. ^[10]
Ninety percent preferred to communicate via telephone, and 89% through e. ^[10]
70% of broker/broker associates and 69% of sales agents have a website. ^[10]
81% of members have their own listings on their website, 69% have information about buying and selling, and 66% have a link to their firm’s website. ^[10]
74% of REALTORS® use Facebook and 56% use LinkedIn for professional purposes. ^[10]
20% of all members get 15% of their business from social media, and 10% get 6. ^[10]
Of the members that use drones in their real estate business of office, 36% hire a professional, 14% have someone in their office that uses drones, and 6% personally use drones. ^[10]
34%Median age of firsttime buyers 33Median age of repeat buyers 56Median household income of first time buyers $86,500Median household income of repeat buyers $112,500. ^[10]
Among those who financed their home purchase, buyers typically financed 87% of the home price. ^[10]
87% of buyers purchased their home through a real estate agent or broker—a share that has steadily increased from 69% in 2001. ^[10]
Buyers who would use their agent again or recommend their agent to others 75%. ^[10]
Internet 51%Real estate agent 28%Yard sign/open house sign 4%Friend, relative, or neighbor 6%Home builder or their agent. ^[10]
from sellers/Knew the sellers 3%Print newspaper advertisement 1% Source 2021 National Association of REALTORS® Profile of Home Buyers and Sellers. ^[10]
90% of sellers were assisted by a real estate agent when selling their home. ^[10]
Recent sellers typically sold their homes for 100% of the listing price, and 35% reported reducing the asking price at least once. ^[10]
68% of sellers who used a real estate agent found their agents through a referral by friends or family, and 53% used the agent they previously worked with to buy or sell a home. ^[10]
Sellers who definitely would use same agent again 90% Source 2021 National Association of REALTORS® Profile of Home Buyers and Sellers. ^[10]
FSBOs accounted for 7% of home sales in 2020. ^[10]
34%Yard sign 26%Friends, relatives, or neighbors. ^[10]
18%Social networking websites. ^[10]
Tours 3%Forsaleby owner websites 2%Print newspaper advertisement. ^[10]
76% of realtors use Facebook for their work. ^[2]
41% of home buyers choose a real estate agent based on a recommendation. ^[2]
According to NAR statistics, only 12% of buyers opt for agents they’ve worked with before. ^[2]
52% of home buyers say the main purpose of a real estate agent is to find their desired property. ^[2]
Clients also need help when negotiating, and about 12% of them rely on an agent to negotiate terms of sale or get a better price. ^[2]
Only 1% of buyers want to learn more about the neighborhood from the agent. ^[2]
75% of home buyers choose the first agent they interview. ^[2]
The majority of people settle for their first choice, while only 15% interview a second agent afterward. ^[2]
Chicago, Houston, and Phoenix are near the top with over twenty thousand working real estate agents 64% of realtors are women. ^[2]
According to NAR, the typical realtor today is a collegeeducated 55year. ^[2]
In addition, more than half of realtors (60%). ^[2]
Because of that, the biggest chunk of their money goes to vehicle expenses $1,400, according to US national real estate statistics. ^[2]
According to 2020 statistics, an average US realtor has nine years of experience. ^[2]
Only 5% of all buyers choose to purchase a home directly from the owner. ^[2]
When they decide to buy a home, most people (89%). ^[2]
Another 5% choose to buy directly from the builder. ^[2]
The homeownership rate in the Q4 of 2020 was 65.8%. ^[2]
Real estate statistics in 2020 show that this year’s last quarter is similar to the fourth quarter of 2019, when the rate was 65.1%. ^[2]
The Midwest has the highest homeownership rate at 70.8%. ^[2]
This is according to the US Census Bureau report from the fourth quarter of 2020. ^[2]
The South is in second place with 67.7%, followed by the Northeast at 62.6% and the West at 60.4%. ^[2]
The only “major” fluctuation was a 1.3% YoY increase in the fourth quarter in the Midwest and a 1% YoY increase in the South. ^[2]
More than four fifths (80.2%). ^[2]
On the other end of the scale are people under 35, where only 38.5% of them have their own homes. ^[2]
The percentages increase with age, so the next age group reaches 61%, which is quite a leap. ^[2]
According to BLS data housing statistics from the Q4 of 2020, the median weekly earnings in the USA are $983 per week, which translates to $51,116 a year. ^[2]
Real estate statistics show that 24% of home buyers still have student loan debt. ^[2]
According to the National Association of Realtors statistics, the median amount they owe is $28,000 but 18% of buyers owe more than $75,000. ^[2]
Among home buyers aged 29 38, 33% decided to buy their homes to take care of their parents. ^[2]
Another 30% of older millennials agree that taking care of family is the most important reason to buy a home. ^[2]
33% of people who buy a home in the USA are first. ^[2]
This desire decreases with age, so it’s a primary incentive for only 7% of people over 64. ^[2]
It’s hardly surprising to hear that 86% of buyers go for previously owned homes instead of new ones. ^[2]
Buyers under 28 are least likely to purchase a new home with 94% of them opting for a resale house. ^[2]
82% of buyers opt for detached single. ^[2]
The greatest enthusiasm is found among young middle aged people where 88% of them would go with this option. ^[2]
On the other hand, those over 73 are the least likely to choose this type of dwelling with 66% of votes. ^[2]
The suburbs are the number one choice for 51% of home buyers. ^[2]
Second place goes to small town dwellings with 20%, followed by urban and rural areas with 14% and 13%, respectively. ^[2]
Only 2% of home buyers decided to buy the house they were renting. ^[2]
Despite the fact that 37% of people rented an apartment before finding their own place, almost all of them ended up buying a new home. ^[2]
Neighborhood quality is the key factor for 58% of home buyers. ^[2]
That is why only three percent of people over 73 take that into consideration. ^[2]
On the other hand, real estate statistics show that 71% of millennials under 28 consider it a major factor. ^[2]
93% of people visit websites when searching for homes. ^[2]
The older millennials seem to be leading the pack again with a staggering 98% of internet. ^[2]
While 72% of them turn to website searches, about 86% of old timers prefer to consult with a real estate agent. ^[2]
Nearly half of all buyers (46%). ^[2]
74% of younger millennials prefer new homes because they don’t have to renovate or think about bad plumbing. ^[2]
Realtor sales statistics show that slightly over half of them (52%). ^[2]
For 40% of millennial home buyers, reducing commuting costs is one of the most important factors. ^[2]
69% of home buyers are not interested in purchasing a home in foreclosure. ^[2]
Doing the paperwork is the number one problem for 20% of home buyers. ^[2]
While 27% of millennials under 28 can’t deal with the paperwork, another 38% have trouble understanding the whole home buying process and the necessary steps. ^[2]
Seniors are a lot more confident as 35% of Silent Generation buyers consider it a walk in the park. ^[2]
Real estate has an overall average conversion rate of 4.7%, but top performers convert up to 12.0%. ^[0]
We discovered that average performers in the real estate industry turn 3.2% of visitors into qualified leads. ^[0]
Organic search has an average conversion rate of 3.2% Real estate SEO is tough, but the rewards are well worth it. ^[0]
Email has an average conversion rate of 1.4% Real estate is a business built on relationships and trust. ^[0]
We found that 38% of conversions happen over the phone While the journey may start online, many homebuyers are picking up the phone to get more information or book an appointment. ^[0]
78% of real estate searches begin with a search engine, and Google accounts for roughly 75% of search engine traffic online. ^[0]
70% of total traffic is spread across billions of long tail search queries. ^[0]
According to a study, 97% say customer reviews factor into their buying decisions. ^[0]
The number of search queries containing the terms “near me” and “nearby” has grown YoY by 80%. ^[0]
Existing home sales in America decreased by 1.3% in January 2020. ^[3]
There are 1,42 million units for sale in America in 2020, which is a decrease of 10,7% compared to last year By the way… ^[3]
Mortgages were constantly in default, and by 1940, homeownership had dropped to the stunning 44%. ^[3]
Before the Housing Administration, Americans were crushed by an unrealistic expectation to spend up to 50% in downpayment on their house and pay off the rest in no more than 10 years. ^[3]
Mortgages after FHA started operating, turned into long term loans that covered up to 80% of the cost of the real estate. ^[3]
Between 2007 and 2010, about 3 million borrowers lost their homes and the price of real estate dropped with 30%. ^[3]
In 2017, 64.2% of U.S households owned their homes. ^[3]
Using a survey, Pew Research Center found that in 2017, 72% of the renters wanted to buy a home, they just couldn’t afford it. ^[3]
In 2019, 65.1% of Americans had their own home. ^[3]
The average fixed mortgage rate in January 2020 is 3.62%. ^[3]
Compared to the rate in January 2019, we see a decrease of almost 1%. ^[3]
First time house buyers increased from 31% in December 2019 to 32% in January 2020. ^[3]
That’s 25% of the average household’s income. ^[3]
While this is still within the acceptable 30% mark, it is still a relatively large expense. ^[3]
Phoenix is on top of the list with an increase of 5,83%, followed by Las Vegas with 5.51%, and Tampa with 4.71%. ^[3]
Seattle was the city that showed an entirely different pattern and saw a decline of 1.32% in prices. ^[3]
According to the World Population Review 11. ^[3]
In 2020, more than 50% of home purchases will be done by Millenials. ^[3]
Generation X and the Baby Boomers currently hold 32% and 17% of purchases. ^[3]
In 20% of cases, they have children under the age of 18. ^[3]
In 12% of the time, they purchase homes to take care of their aging parents. ^[3]
In North Port, Florida, 69.8% of homeowners are single females. ^[3]
They account for more than 65% of the sales of local homes. ^[3]
In McAllen, 61.6% of houses are owned by women. ^[3]
Georga comes third with 61.3% of homes owned by women in Augusta. ^[3]
It’s expected that in 2020 the home price growth will level, with an increase with no more than 0.8%. ^[3]
Mortgages, on the other hand, are forecasted to grow with 3.88% by the end of the year. ^[3]
Foreclosures in 2019 were down with 21% compared to 2018. ^[3]
That’s 0.36% of all residential properties in the States. ^[3]
That’s a 3% increase from 2018. ^[3]
Newly listed home prices have risen 13.5% since March last year and 26.5% compared to March 2020. ^[4]
In large metro areas, such as New York, Chicago, and Dallas/Fort Worth, prices have increased by 9.1%. ^[4]
In March 2024, the median price for active listings was $405,000, representing an 8% increase from the median active listing price in the same month last year. ^[4]
As a result of the increasing demand, the national inventory of active listings decreased by 18.9%. ^[4]
The Federal Reserve cut the federal funds rate at the beginning of the COVID 19 pandemic, which kept interest rates hovering around 3% for 2020 and 2021. ^[4]
Since 2024, interest rates on 30year fixed rate mortgages have increased to around 3.5% and climbed to 4.17% in March 2024. ^[4]
Although interest rates have been increasing since the pandemic, they are still low compared to rates from 2018 and 2019, which were typically between 4% and 5%. ^[4]
Between 2020 and 2021, homebuying power actually increased 21%, but due to the increase of mortgage rates by about 1%, we could start to see a decrease in homebuying power. ^[4]
Of the overall population, 75.3% of people ages 55 to 64 and 79.4% of people ages 65 and above are homeowners. ^[4]
The lowest homeownership rate was for people under the age of 35, at 38.3%. ^[4]
Gen X, those who were born between 1965 and 1979, is the largest proportion of homebuyers in America (24%). ^[4]
Older millennials make up the second largest group of homebuyers, at 23%. ^[4]
In 2024, 6,020,000 houses were sold in the U.S., which is a decrease of 2.46% from January 2021. ^[4]
Following them, 22% of first time homebuyers were between 40 and 54 years old, while the median household income of homebuyers stayed at $96,500. ^[4]
Forty three percent of buyers search online first, and only 18% contact an agent first. ^[4]
While there’s an increasing number of buyers who prefer to consult the web first, 87% of homebuyers in 2021 still find their real estate agent to be a useful or very reliable information source. ^[4]
According to Realtor.com, there is a 29% surge of listings during this week compared to the average week of 2021. ^[4]
According to a 2024 study, 82% of millennials have at least some regrets about buying a home. ^[4]
In comparison, only about 40% of boomers have regrets. ^[4]
For 53% of homebuyers, finding the right property is the hardest part of the homebuying process, although many buyers found paperwork, understanding the sales process, and saving for a down payment to be difficult as well. ^[4]
The Midwest has the highest homeownership rate in the United States, at 70.1%. ^[4]
The next biggest region for homeownership is the South, at 67.3%. ^[4]
In the Northeast, 62.4% of people own homes, and in the West, the rate is 60.5%. ^[4]
The majority of people who bought homes in 2021 were married couples, at 62%. ^[4]
The next biggest relationship status demographic was single women, at 18%. ^[4]
Despite the fact that 44% of buyers find their homes online, real estate agents still account for a full]]. ^[5]
Oh, and the 44% who find their homes online?. ^[5]
So what if 44% of people find their homes online?. ^[5]
Yet 56% of real estate agents do not use drones . ^[5]
Compare those figures with averages of 13% and 46%, respectively. ^[5]
Customer response rates increased by 43%, while ]]. ^[5]
> for prospect lists increased by a whopping 190% over the past year. ^[5]
87% of buyers hired an agent or broker to buy their home, with 90% of sellers hiring an agent to sell their property. ^[11]
The median profit on a home in 2021 was $85,000, up 29% from 2020. ^[11]
The share of first time buyers has jumped from 31% in 2017 to 34% in 2021. ^[11]
The vast majority of buyers hire a real estate agent to find their home, with 19% contacting an agent in the first instance when looking for a new home. ^[11]
Even with online selling methods, 90% of sellers will still choose a broker or an agent as their first choice. ^[11]
Meanwhile, 7% of sellers chose the forsaleby owner option, and less than 1% of homes get sold via an iBuyer. ^[11]
Thirteen percent of buyers hired an agent they’d worked with previously, while 90% said they would go to their agent for a future transaction or would recommend them to others. ^[11]
Recommendations are a popular choice for finding an agent or a broker, and 82% of sellers go with the first agent they interview to sell their property. ^[11]
Most sellers are receiving the full asking price for their properties, with 35% receiving above the asking price. ^[11]
Nearly 80% of people aged 65 or older own their homes. ^[11]
The rate is almost half for those under 35, with only 37.8% of people in this age group owning their homes. ^[11]
The lowest 10% of real estate brokers earn less than $25,460, while the highest 10% receive up to $174,120. ^[11]
The average down payment on a house is 12%. ^[11]
Most people believe that the amount you need for a down payment is 20%. ^[11]
However, the average is actually closer to 12%. ^[11]
For those under 30, the average down payment drops to 6%. ^[11]
As of the third quarter of 2021, homeownership sits at 65.4%, a figure that has remained largely unchanged throughout the year. ^[11]
Among younger age groups, convenience to job location was also important, influencing 74% of buyers aged 22 to 30, compared to just 7% in the 66 to 74 age range. ^[11]
In 2021, just 60% of buyers were married, compared to 81% in 1985. ^[11]
This is up from 15% in 2014, while the number of single men or unmarried buyers remains stable at 9%. ^[11]
Wanting a larger home is one of the biggest reasons for selling up and buying a new home, according to real estate statistics from 2021. ^[11]
Meanwhile, 28% of people bought a home that was the same size as their existing home. ^[11]
According to a Zillow survey, the median income for a house buyer is $86,000. ^[11]
43% of homebuyers find both virtual tours and online listings useful when looking for a house. ^[11]
Other technologies listed include drones at 37% and cybersecurity at 34%. ^[11]
that in addition to 56% of Realtors who already use drones, 12% plan to do so in the future. ^[11]
Statewide home sales in March 2024 totaled 13,748 homes sold, down 9.2 percent from […]. ^[12]

I know you want to use Real Estate Marketing Software, thus we made this list of best Real Estate Marketing Software. We also wrote about how to learn Real Estate Marketing Software and how to install Real Estate Marketing Software. Recently we wrote how to uninstall Real Estate Marketing Software for newbie users. Don’t forgot to check latest Real Estate Marketing statistics of 2024.

Reference

ruleranalytics – https://www.ruleranalytics.com/blog/insight/real-estate-marketing-statistics/.
theclose – https://theclose.com/real-estate-statistics/.
smallbizgenius – https://www.smallbizgenius.net/by-the-numbers/real-estate-statistics/.
techjury – https://techjury.net/blog/real-estate-market-statistics/.
fitsmallbusiness – https://fitsmallbusiness.com/real-estate-statistics/.
psprint – https://www.psprint.com/resources/10-real-estate-marketing-stats-that-will-help-you-earn-more-sales/.
car – https://www.car.org/marketdata/data.
nar – https://www.nar.realtor/research-and-statistics.
realtrends – https://www.realtrends.com/7-marketing-stats-every-real-estate-agent-must-know/.
nar – https://www.nar.realtor/research-and-statistics/housing-statistics.
nar – https://www.nar.realtor/research-and-statistics/quick-real-estate-statistics.
fortunly – https://fortunly.com/statistics/real-estate-statistics/.
illinoisrealtors – https://www.illinoisrealtors.org/marketstats/.

How Useful is Real Estate Marketing

Real estate marketing is more than just listing a property on a website or putting up a “For Sale” sign. It encompasses a wide range of techniques and tools that help real estate agents and developers reach potential buyers and tenants. From social media campaigns to targeted email newsletters, real estate marketing has evolved to capitalize on the digital era and effectively showcase properties to a wider audience.

One of the key advantages of real estate marketing is its ability to create brand awareness and establish credibility in the market. For real estate agents and developers, strong branding can differentiate them from competitors and attract more clients. By conveying a consistent message and using professional marketing materials, such as high-quality photographs and videos, real estate professionals can build trust with potential buyers and showcase their expertise in the industry.

Moreover, real estate marketing enables agents and developers to reach a larger audience and drive more traffic to their properties. In today’s digital world, most buyers start their search for a new home online. By leveraging social media platforms, search engine optimization, and online advertising, real estate professionals can ensure that their listings are seen by potential buyers who may not have found them through traditional channels.

Furthermore, real estate marketing allows professionals to target specific demographics and interests, tailoring their campaigns to reach the most qualified leads. By analyzing online data and consumer behavior, real estate agents can curate personalized messages and advertisements that resonate with their target audience. This targeted approach can significantly increase the chances of converting leads into clients and closing sales.

In addition, real estate marketing provides valuable insights into market trends and consumer preferences. By tracking the performance of marketing campaigns and analyzing feedback from potential buyers, real estate professionals can adapt their strategies to better meet the needs of their clients and stay ahead of the competition. This data-driven approach not only increases the effectiveness of marketing efforts but also allows agents and developers to make informed decisions about pricing, property features, and promotional tactics.

Overall, real estate marketing has proven to be a valuable tool for professionals in the industry. From creating brand awareness and generating leads to targeting specific demographics and analyzing market trends, real estate marketing offers numerous benefits that can help agents and developers succeed in a competitive market. In today’s digital age, effective marketing strategies are essential for reaching potential clients, showcasing properties, and closing deals.

In Conclusion

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Real Estate Marketing Statistics 2024 – Everything You Need to Know