Today’s Sales Analytics Softwares are incredibly versatile, and because of strong competition, have remained a relatively low-cost investment for most.
Currently, with dozens of options available for Sales Analytics Software in the market – finding the right Sales Analytics Software of September 2023 can be tricky.
So we spent dozens of hours researching and testing everyone we could get my hands on.
Based on our experience with the apps, here are 10 Best Sales Analytics Software. Click on any app to learn more about why we chose it, or keep reading for more context on Sales Analytics Software.
On this page, you’ll learn about the following:
- What is Sales Analytics Software?
- 10 Best Sales Analytics Software
- What is the Best Sales Analytics Software?
What is Sales Analytics Software?
CRM data is analyzed by sales analytics software to reveal sales insights and estimate future performance. Sales analytics are used by sales teams and managers to get visibility into sales activity, identify high or low-performing salespeople, and anticipate future sales volumes. Sales analytics can help you enhance your sales methods and create a more predictable sales model. Sales analytics systems are typically built on top of sales force automation and other CRM systems, and they use current data to uncover insights, while some act as both the CRM system of record and the analytics tool. Sales analytics products access data solely from sales tools and their core functionality is to analyze sales information Some companies opt to use business intelligence platforms and self service business intelligence software instead which can also provide companies insights into their data from a variety of other sources in addition to sales data l
10 Best Sales Analytics Software
Supercharge your sales process with Sales Hub, a powerful and easy-to-use sales CRM that includes sales engagement tools, configure-price-quote (CPQ) functionality, and robust sales analytics for growing teams. Sales Hub is built on the HubSpot CRM platform where customer data, tools, and teams come together to create a single source-of-truth for unprecedented sales rep efficiency. When using the full CRM platform, reps can get richer insights, warmer leads, and aligned enablement materials to help them operate at max efficiency. Plus, tap into our expansive ecosystem of app and solutions partners to craft an exceptional end-to-end customer experience. Whether it’s strategies, services, or software — HubSpot allows you to scale your company, not complexity. HubSpot has everything you need to grow better.
Gong enables revenue teams to realize their fullest potential by unveiling their customer reality. The patented Gong Revenue Intelligence Platform™ captures and understands every customer interaction, then delivers insights at scale, empowering revenue teams to make decisions based on data instead of opinions. Over 2,000 innovative companies like Paychex, PayPal, Hubspot, LinkedIn, MuleSoft, Shopify, Slack, SproutSocial, Twilio, and Zillow trust Gong to power their customer reality. With Gong, customers experience improved win rates, increased deal sizes, and accelerated employee ramp-times. G2’s audience of software users has ranked Gong #1 on the ‘Top 100 Best Software Products’ list for 2021. Gong was also recognized on seven additional G2 Best Of lists, including: #1 in Best Products for Sales #1 in Highest Satisfaction Products #1 in Top 50 Mid-Market Products #1 in Top Small Business Products #3 in Top 50 Enterprise Products Fastest Growing Products Top 100 Global Software Sellers For more information, visit www.gong.io. .
Freshsales is a full-fledged sales force automation solution for sales teams. It provides everything a salesperson needs to— attract quality leads, engage in contextual conversations, drive deals with AI-powered insights, and nurture customer relationships. With built-in email, phone, chat, and telephony, Freshsales empowers sales teams with more time for selling by automating the sales process and increases efficiency and productivity in their daily activities. With Freddy AI, salespeople can get insights into the best deals to go after and what actions to take and predict revenue with sales forecasting. Businesses can take the next step forward towards powerful pipeline management with Freshsales. Also, the option to use native CPQ makes generating and sharing quotes and other vital sales assets hassle-free. If you need a solution for your marketing teams to organize customer information, personalize and automate email campaigns, and find the right sales opportunities, then Freshsales Suite fits the bill. It is an all-in-one solution for sales and marketing teams. It provides sales force automation, marketing automation, chat, and telephony to meet your goals in one solution. .
Groove is the leading sales engagement platform for enterprises using Salesforce. Built for the needs of relationship-based sellers, Groove increases rep productivity, drives Salesforce adoption, and provides revenue leaders with key insights to know what’s driving their business. Because Groove is Salesforce native, it has the most advanced activity capture in the industry, ensuring that revenue teams can rely on accurate reporting and forecasting, lowered compliance risk, and streamlined administration. Whether it’s automating CRM data entry or empowering reps to generate pipeline and close more deals, Groove gives reps 20% of their week back to focus on high-value activities. Over 70,000 people use Groove at some of the world’s largest and fastest-growing companies, including Google, BBVA, Atlassian, Uber, and Capital One. Groove has ranked #1 in customer satisfaction on G2 in five sales technology categories for eleven consecutive quarters and has made the Inc. 5000 list of the fastest-growing privately held companies in the U.S. for three years in a row. To learn more, visit https://groove.co. .
SharpSpring, a Constant Contact company, is a revenue growth marketing platform that helps small businesses generate leads, improve conversions to sales, and drive higher returns on marketing investment. Our innovative platform, open architecture and free customer support, along with flexible contracts, drive real results for a growing business or digital marketing agency. Learn more at sharpspring.com..
Einstein Analytics is complete analytics build on the world’s #1 CRM Enterprise-Ready Einstein Analytics run’s on the world’s #1 trusted cloud platform, making it secure and scalable for the world’s more demanding businesses. The platform gets seamless upgrades three times a year and includes mobile apps for iOS and Android. Connected to Data from Any Source Einstein Analytics delivers business insights that are infused within business processes. Because it’s native to Salesforce, users can take CRM actions in context and collaborate on the data in the same place you work already. Users can analyze data in Salesforce or from any data source. Complete Einstein Analytics includes the whole spectrum of analytics – descriptive, diagnostic, predictive, and prescriptive. Users can get up and running quickly with Analytics Templates, they can build their own custom dashboards, or they can extend their investment with partner apps from the AppExchange. Intelligent Einstein Analytics is smarter with Einstein Discovery, which is transparent, no-code AI. Users get narratives and explanations on what happened, predictions on what might happen, and recommendations for how to improve. .
Clari’s Revenue Operations Platform improves efficiency, predictability, and growth across the entire revenue process. Clari gives revenue teams total visibility into their business, to drive process rigor, spot risk and opportunity in the pipeline, increase forecast accuracy, and drive overall efficiency. Thousands of sales, marketing, and customer success teams at leading companies, including Okta, Adobe, Workday, Zoom, and Finastra, use Clari’s execution insights to make their revenue process more connected, efficient, and predictable. Visit us at clari.com and follow us @clari on LinkedIn. .
InsightSquared delivers complete visibility into your revenue processes—the visibility you need to understand where, why and how you win. It’s your blueprint to more revenue. CROs and revenue teams partner with InsightSquared to turn data gaps into opportunities—and wins. Here’s how. Using machine learning, we automatically capture, integrate and analyze every revenue activity throughout the sales process giving you unprecedented visibility. Then we calculate your winning deal profiles, clearly identifying what great looks like, when to coach, where to drive improvement, and how to create long-term competitive advantages. We have changed the way B2B marketing, sales and customers success teams use data to strategize, coach, forecast and execute across their revenue streams. With InsightSquared you get real-time, eye-opening revenue intelligence you can’t get anywhere else. .
ActiveCampaign’s category-defining customer experience automation platform (CXA) helps over 130,000 businesses in 170 countries meaningfully engage with their customers. The platform gives businesses of all sizes access to 500+ pre-built automations that combine email marketing, marketing automation and CRM for powerful segmentation and personalization across social, email, messaging, chat and text. Over 75% of ActiveCampaign’s customers use its 850+ integrations including Microsoft, Shopify, Square, Facebook, and Salesforce. Pricing starts at just $9/month. ActiveCampaign was built on the idea that an excellent customer experience must go beyond the traditional marketing touchpoints, like email. Delivering a personalized, high-touch experience is easy in the very beginning, but as a business grows— adding channels, additional teams, locations, customer segments, etc.— the complexity of managing relationships is too much, and that personalized connection doesn’t scale (this is why we’ve all received sales emails for products we already own, been asked to review a product we returned, or had disjointed experiences across success reps while trying to resolve a support ticket, etc.) This is why email marketing, marketing automation, service and support tools, and CRMs end up wasting time for organizations instead of supporting their growth. With ActiveCampaign, and the customer experience automation (CXA) category, we are removing the silos between data sources, communication channels, and teams, and helping businesses scale their 1-1 personal customer relationships through connected experiences that span the customer lifecycle. This enables businesses to automate a truly personalized experience that feels authentic, so their customer relationships can scale, no matter how large that business grows. What are some of the things you can do with ActiveCampaign? -Automate personalized experiences across all your customer touchpoints -Track buyer preferences, behavior, and many custom attributes across the entire customer lifecycle for deeper segmentation and more effective outreach -Customize sends based on almost any parameter, so your messages are always targeted for the right audience -Use data from the entire customer lifecycle to choose the best content, send time, and delivery channel for each customer -Create entirely customized campaigns with minimal effort, then improve your send strategy in real time based on customer behaviors -Replicate the 1-1 personal experience for every customer, no matter how big your business gets .
Accelerate your company’s revenue with Playbooks from InsideSales, the smartest sales engagement platform. With Playbooks, sales professionals increase productivity, optimize customer interactions, and connect to the right buyers. Playbooks goes beyond a traditional sales auto dialer or sequencer. It doesn’t just help your team do more, it helps them do more of the right things. Reps are provided with additional contacts and recommendations of who, when, and how to reach out—making their efforts more effective. Leadership is provided with valuable insight into their remote sales team to see what’s working and what isn’t. .
What is the Best Sales Analytics Software?
Here are our top picks for the Best Sales Analytics Software to try this year.
How to Choose Best Sales Analytics Software?
There are numerous options when it comes to sales analytics software, but the most important aspect to consider is functionality. The software should be able to update and share data in real time, and it should be easy to use for the entire team. A shared Excel sheet can do just as well. To get a better visual representation of the sales data, sales dashboards are a great option. Most dashboards integrate with CRMs and other analytics platforms. In addition, they are generally easy to use and provide a powerful means of analyzing data.
If you need a CRM solution that’s simple, you can use HubSpot’s sales hub. It has powerful CRM features and an intuitive interface. The free version includes a number of core features, but doesn’t have many advanced capabilities. If you need a comprehensive CRM suite, Pipedrive is a solid choice. It offers many features and integrations and can sync data with other popular sales tools like Mailshake. In addition, it offers a visual sales pipeline tool and AI-powered administrative tasks automation.
Activity tracking and reporting are key features to consider. Using data from these programs will help you determine where to invest your time and resources. You’ll also want to consider ease of use and functionality. If your sales team doesn’t have time to manually enter sales information, then this might not be the best solution for you. Instead, look for a CRM system that can automatically capture your sales activities. With a CRM, you’ll never forget another lead again.
HubSpot Sales Hub is one of the most popular options. The product has a collaborative element that can help your team make better decisions. There are plans starting at $40 per month and a higher-priced enterprise-grade option for large businesses. In addition, it offers email templates that integrate with Mailshake and streamline outreach campaigns. In addition to the analytics, it has a visual sales pipeline tool and a mobile app. It’s important to note that HubSpot doesn’t offer a free version.
The type of business you run will play a huge part in which software you choose. While most companies can benefit from some kind of sales analytics software, there are also CRMs that specialize in sales intelligence. For example, Sisense is a business intelligence tool that simplifies complex data preparation and visualization, while other CRMs only offer certain functions. It’s best to use software that is tailored to your needs, as well as a CRM that works with all your existing systems.
One of the most popular options in the market today is Sisense. This is an all-around business intelligence software that simplifies complex data preparation and visualization. It lets users make better business decisions and intelligent strategies in less time, thanks to its real-time monitoring capabilities and easy-to-use user interface. It’s also easy to use, so even if you don’t know programming, Sisense is a great option.
Some of the best sales analytics software available today helps managers visualize and analyze the data that drives their business. It allows them to create multiple dashboards and create custom metrics. Other top capabilities include customizable dashboards, real-time updates, segmentation, and data exporting. Furthermore, some of the most sophisticated analytics software can even perform predictive analytics. For smaller businesses, Salesflare is an excellent choice. This software keeps track of conversations across different channels, including emails and social media. Moreover, it provides automated reminders and updates, so that managers can stay updated about new sales opportunities.
Gong is a good example of an analytical tool that combines conversation intelligence and revenue intelligence. It records conversations and sales KPIs in real-time, which helps users make better decisions and increase revenue. Its user-friendly interface and extensive data collection capabilities make it a great choice for any growing business. It helps companies to understand which sales metrics are most valuable to them. It’s also important to use software that integrates with existing systems.
Sales analytics software is a type of software that is used to help measure the performance of a business. This type of software is used by businesses to analyze the data they collect from the sales process. This type of software is used to help analyze and measure the effectiveness of the sales process.
There are many free sales analytics software available for small business owners to use. One of the most popular is Google Analytics. This software is free to use and offers a lot of great features for those who are looking for a free option.
Sales analytics software is an incredible tool for any sales team. It provides an in depth look at your sales performance in a way that is easy to understand.Sales analytics software is easy to learn. It is intuitive and easy to navigate. It is easy to use, and even easier to get started with.
The question that is on every business owner’s mind is whether or not the Sales Analytics Software is worth the investment. It’s a difficult question to answer because there is no one answer that fits everyone.
Sales analytics software is a great way to track the performance of your sales team. The software can track the number of leads, number of deals, and close rates. With this information, you can see which sales reps are the best and which ones need some improvement.
Sales analytics software is a great way to see how your company is performing. It can be used in a variety of ways to get the most out of it.One way to use sales analytics software is to see how much of your company’s budget is going to advertising.
I know you want to use Sales Analytics Software, thus we made this list of best Sales Analytics Software. We also wrote about how to learn Sales Analytics Software and how to install Sales Analytics Software. Recently we wrote how to uninstall Sales Analytics Software for newbie users. Don’t forgot to check latest Sales Analytics statistics of 2023.
Why Sales Analytics Software Are So Important
One of the most significant advantages of sales analytics software is its ability to provide a holistic view of sales performance. With this tool, companies can aggregate and analyze various aspects of their sales process, such as pipeline management, customer behavior, and revenue forecasts. By examining these various metrics in a single platform, businesses are better equipped to identify areas of improvement and capitalize on opportunities. This centralized approach ensures that critical information is easily accessible and allows for a deeper understanding of the sales process as a whole.
Another essential feature of sales analytics software is its ability to provide real-time insights. Traditional sales reporting often relied on manual data collection and tedious analysis, leading to delays in capturing crucial information. In contrast, sales analytics software offers automated data collection and analysis capabilities, providing businesses with up-to-date metrics and trends. This real-time visibility allows companies to make timely adjustments and strategic interventions when necessary, ultimately impacting sales outcomes positively.
Sales analytics software also plays a crucial role in enhancing sales rep performance. By leveraging advanced functionalities like predictive analytics, companies can accurately forecast sales, identify potential challenges, and develop proactive strategies. Historical data analysis can help identify top-performing sales representatives and establish benchmarks and best practices for the entire team. Armed with these insights, sales managers can provide targeted coaching and guidance, enabling their team to excel.
Moreover, sales analytics software facilitates better communication and collaboration between different departments within an organization. Sales teams can share relevant data and insights with marketing, product, and finance departments, enabling cross-functional cooperation. This collaboration enhances alignment and drives a unified effort towards common objectives, as each department has access to the same reliable data. By removing communication barriers, sales analytics software fosters a culture of transparency and data-driven decision-making across the entire organization.
Furthermore, sales analytics software empowers companies with the ability to analyze customer behavior with precision. By tracking customer interactions, purchasing patterns, and preferences, businesses can identify target segments and personalize their sales strategies effectively. The ability to customize sales approaches based on individual customer needs and preferences can drive higher conversions and boost customer satisfaction. Allowing businesses to tailor their marketing materials and messages to specific niches, sales analytics software revolutionizes the way companies engage with their customers.
In conclusion, sales analytics software has become an essential component of modern businesses’ sales arsenal. By providing a holistic view of sales performance, delivering real-time insights, improving sales rep performance, facilitating collaboration, and enabling precise customer analysis, this tool unlocks the true potential of sales data. Its widespread adoption is a testament to its effectiveness in helping organizations streamline processes, improve decision-making, and drive revenue. As the business landscape continues to evolve, sales analytics software will remain crucial in providing the competitive edge that companies need.
Choosing the best Sales Analytics Software is not a difficult task when you have all the details and requirements. Most of the above-mentioned Sales Analytics Software have impressive and user-friendly features.
Now, it is up to you which software you’d pick up that meets your requirements.
Consider the effectiveness and efficiency of each Sales Analytics Software, including the features and capabilities. You must also evaluate your objectives, required functions, and budget before choosing the right Sales Analytics Software of September 2023. See which will give a great deal.
If you still have questions about choosing the best Sales Analytics Software, leave a comment below. I’d love to assist you.