Search Monetization Platforms Statistics 2024

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Best Search Monetization Platforms Statistics

Best Search Monetization Platforms Statistics

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Search Monetization Platforms Benefits Statistics

76% of surveyed companies reported achieving measurable benefits from voice and chat initiatives. ^[0]

Search Monetization Platforms Market Statistics

Despite gloom and doom, Facebook remainsthe most used platform by marketersworldwide (93%). ^[1]
Based on projections,over 50% of marketersgot on board with LinkedIn in 2021 16.2% of LinkedIn usersuse. ^[1]
“#DigitalMarketing” (47%) is the most popular marketing hashtag among #ContentMarketing Tweets, followed by “#SEO” (40%) and “#marketing” (37%). ^[1]
In Q1 2021, marketersspent 60% moreon Facebook and Instagram ads versus Q1 2020. ^[1]
Retargeting ads are the most used among marketers, with77% of B2B and B2C. ^[1]
Bing now has 34% of the desktop search engine market share worldwide. ^[2]
Although budgets fluctuate by industry and every single advertiser, one particular digital marketing agency found that Bing only spent 20% 35% of their AdWords campaign equivalent. ^[2]
Only 17% of marketers use landing page A/B tests to improve conversion rates. ^[3]
64% of SEO marketers call mobile optimization an effective investment. ^[3]
In fact, 65% of marketers use infographics in their marketing. ^[4]
Hootsuite Ad reach between women (49.3%) and men (50.7%). ^[5]
89% of B2B marketers use LinkedIn for lead generation Because LinkedIn’s advertising can target users by industry and job title, it’s particularly useful in generating leads for both marketing and sales folks. ^[5]
62% of B2B marketers say that Linkedin doubles their lead generation. ^[5]
Google has been the market leader in online advertising for well over a decade and is expected to command nearly a 29% share of digital ad spending globally in 2021. ^[6]
Google has been the market leader in online advertising for well over a decade and is expected to command nearly a 29% share of digital ad spending globally in 2021, according to eMarketer. ^[6]
According to SocialMediaToday, 72 percent of marketers are spending more on social ads in 2018 and 60 percent of marketers are spending more on text ads and mobile ads in 2018. ^[7]
40 percent of brands want to increase their PPC budget, indicating that this is an effective and lucrative tool for marketers. ^[7]
73% of marketers believe that their efforts through social media marketing have been “somewhat effective” or “very effective” for their business. ^[8]
71% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends and family. ^[8]
73% of marketers believe that social media marketing has been “somewhat effective” or “very effective” for their business. ^[8]
YouTube Ad Statistics YouTube is used by 55% of marketers 84% of viewers bought from a brand after seeing it on YouTube As of 2020, YouTube was the fifth most used social media platform for marketers after Facebook, Instagram, LinkedIn, and Twitter. ^[9]
Display ads are the most effective YouTube ad marketing strategy for 10% of marketers. ^[9]
29% of marketers find that pre roll skippable YouTube video ads are considered the most effective advertising form on YouTube. ^[9]
However, the platform is quite popular among digital marketers as 55% of marketers use YouTube. ^[9]
Content marketing is predicted to be an industry worth $412.88 billion by 2021. ^[10]
84% of companies have a content marketing strategy. ^[10]
Marketing efforts for bloggers include social media (94%), SEO (63%), email marketing 66%), partnerships and collaborations (19%), community or forum management (13%), influencer collaboration (12%), and paid services (15%). ^[10]
21% of bloggers focus more on marketing than on the content itself. ^[10]
70% of bloggers who earn over $50,000 say they are very active marketers. ^[10]
WordPress owns 64.2% of the market share. ^[10]
Food bloggers make 42% of their income from ads and 10% from affiliate marketing. ^[10]
Twitch has market share of 67% content hours watched, and 90% of content streamed. ^[11]
35%of marketers plan to optimise for visual search through 2020.Search Engine Journal. ^[12]

Search Monetization Platforms Latest Statistics

TikTok is the fastest growing social network with a staggering105% user growth ratein the US over the past two years. ^[1]
Instagram sits in second place (78%). ^[1]
Facebook is responsible fora quarter of(25%) versus Google (28.9%), Amazon (10.3%) and others (35.6%). ^[1]
Instagram dominates social streaming services in terms of engagement . ^[1]
Engagement rates on Instagram are approximately more thansix times higherthan those on Facebook (0.83% to 0.13%). ^[1]
Instagram Stories (83%) and grid posts (93%). ^[1]
Uses of the “#ad” tag on Instagramdecreased 17% over the past yearamong influencers. ^[1]
44% of usersshop for products on Instagram weekly . ^[1]
Linkedin ad revenue recently exceeded$1 billion in 2021, growing by 37% while organic session engagement grew by a record 22%. ^[1]
the platform daily (versus 48.5% that log in monthly). ^[1]
LinkedIn has one of the highestearning and most educated bases on social media —51% college educatedwith half of users earning more than $75,000 annually. ^[1]
earn53% more engagementand twice the CTR of employee. ^[1]
52% of Twitter usersuse the platform daily (versus 84% that use it weekly). ^[1]
Twitter’s US advertising revenue totaled $647 million in Q3 2021, anincrease of 51% YoY(and up 98% from the previous quarter). ^[1]
Shoppers on Pinterest have85% larger shopping cartsthan buyers on other platforms. ^[1]
According to the platform themselves,7 in 10 Pinnerssay that Pinterest is their go to place to find products or services they can trust. ^[1]
are40% more likelyto say they love shopping. ^[1]
62% of TikTok userssay that platform specific branded content is the best way to connect to customers. ^[1]
39% of Gen Z consumerssay that their purchasing decisions are influenced directly by what they see on TikTok. ^[1]
TikTok sawthe largest increasein planned new platform investment for brands in 2024 (84%) versus YouTube (66%) and Instagram (64%). ^[1]
Influencers withless than 5k followerssee the highest engagement rates on TikTok (17.9%) vs macro influencers with up to 1 million followers (13.48%). ^[1]
Social media recently overtook paid search as an advertising channel,growing 25% YoYand exceeding $137 billion. ^[1]
Social media usersoverwhelmingly trust other usersas their “preferred” form of influencer, most likely to buy from them based on a product recommendation (37%) versus celebrities (7%). ^[1]
Privacy and data protection are “extremely impactful” and important to52% of social media users. ^[1]
As the pie chart shows, almost 40% of the Bing Network ranges from 35 to 54 years old, and nearly three quarters of Bing users are over the age of 35. ^[2]
According to ReportGarden, CPC averages $7.99 on Bing Ads and $20.08 on Google AdWords. ^[2]
In fact, the average costper click on Bing Ads can be up to 70% lower compared to AdWords. ^[2]
A Search Engine People study found that in the automotive industry, CPCs were 32.5% lower on Bing PPC than Google, and in the insurance industry, 59.2% lower. ^[2]
The Search Engine People study mentioned above found that in the automotive industry, users were converting at 10% 56% higher rates than Google ads. ^[2]
Similar to AdWords’ certification program, Bing Ads customers can take a training course followed by an accreditation exam (must score at least 80%). ^[2]
Email collection forms were the most successful at converting viewers, with a 15% conversion rate in 2020. ^[3]
Events placed at the beginning of videos perform the best, with a conversion rate of 12.7%. ^[3]
3.5% of ecommerce website visits via mobile are converted into purchases, compared to 3.9% on desktop. ^[3]
Email visitors are the most likely to convert on forms — and people coming from search advertisements are the least likely. ^[3]
The highest bounce rates are on social (45%) followed by direct (44%). ^[3]
Almost 25% of companies invest in mobile optimization as a top SEO tactic. ^[3]
54% of YouTube users are male. ^[13]
For YouTube users over 18 years old, 46.1% identify as female and 53.9% identify as male. ^[13]
This is a bit of a shift from just a couple of years ago . ^[13]
In the U.S., 62% of users access YouTube daily even visit several times per day , according to Statista. ^[13]
Meanwhile, 92% of American users claimed to use the platform weekly and 98% say they access the site monthly. ^[13]
Alexa 99% of YouTube users also are on other social media platforms Less than 1% of YouTube users aged 16 64 are unique to the platform. ^[13]
Statista 81% of internet users have used YouTube. ^[13]
80% of U.S. parents of children 11 and under say their kids watch YouTube. ^[13]
And 53% of those parents say their child watches videos on YouTube at least once a day. ^[13]
How to videos, tutorial videos and educational videos are particularly popular with Gen Z; in fact, 53.5% of female Gen Z internet users and 52.2% of male Gen Z internet users have watched a video in this genre this week. ^[13]
30% of internet users report watching at least one video live stream weekly Social media live streaming is dynamic, authentic and engaging, and internet audiences can’t get enough of it. ^[13]
YouTube ads have the potential to reach 2.56 billion users YouTube has an incredible potential reach of over 2 billion that’s 32% of the total population, and 51% of the total internet users out there. ^[13]
When sorting YouTube’s advertising audience by age group and gender, males aged 25 to 34 that Millennial sweet spot are the platform’s biggest demographic, at 11.6%. ^[13]
That’s up 46% from the year before. ^[13]
According to a Google survey, 70% of shoppers would learn about products and brands on YouTube. ^[4]
In 2024, social media video ad spending will grow by 20.1% to $24.35 billion You heard it here first that short form video is back en vogue. ^[5]
Running ads continues to be a failsafe way to increase your brand awareness Surprisingly, half of adult internet users say that when brands use their data in advertising, it helps them discover (50%) and find (49%). ^[5]
52% of social media users say that when a platform protects their privacy and data, it’s incredibly impactful on their decision to interact with the ads or sponsored content they see on the channel. ^[5]
Social media will account for 33% of all digital advertising spending And annual advertising spends on social media will top $134 billion in 2024 , an increase of over 17% YOY. ^[5]
Instagram’s ad reach jumped by an impressive 21% Insta’s popularity continues to grow, and so does its ad reach. ^[5]
If you’re looking to spend your ad budget on Instagram, it might be worth also knowing that their ad reach has grown by over 60% over the past two years. ^[5]
Facebook ad statistics continue to grow across Meta’s “Family of Apps” Meta, the parent company of Facebook, Messenger, Instagram, and Whatsapp , saw ad impressions grow by 10% in 2021. ^[5]
The cost of running ads on Meta increased by 24% YOY. ^[5]
That’s 26% of Facebook’s total advertising reach. ^[5]
Twitter’s 2021 annual revenue jumped 37% to over $5 billion. ^[5]
Ad revenue on Twitter exceed $1.41 billion , an increase of 22% YOY. ^[5]
Monetizable daily active users grew by 13% to 217 million in Q4 2021. ^[5]
Twitter ads reach 5.8% of the world population over age 13. ^[5]
While this figure isn’t wildly high, it’s important to remember that Twitter is a relatively niche platform and that 5.8% of people could well be your engaged target audience. ^[5]
That’s 78% lower than Pinterest’s, which is $30.00 CPM. ^[5]
, Snapchat’s DAU count increased by 20% to 319 million. ^[5]
Snapchat ads are 7x more efficient than TV ads at reaching Gen Z Also, note that 72% of Snapchat ad viewers weren’t even reachable by TV ads, according to the same Neilsen study. ^[5]
The kids of today have an impressive 55% recall rate, compared to boomers, who have a 26% recall rate. ^[5]
Snapchat 64% of Snap Ads are viewed with sound on For brands advertising on Snapchat, it’s essential to incorporate audio into your ads for an effective campaign. ^[5]
LinkedIn ads reach 12% of the world’s population and 62% of the American population. ^[5]
According to the most recent LinkedIn statistics, the platform is growing with 675 million users worldwide. ^[5]
LinkedIn is primarily where the guys hang out Almost 57% of the platform’s users are male, compared to 43% of female users. ^[5]
And cost per lead on LinkedIn is 28% lower than on Google AdWords , making the platform more attractive for a business’s bottom line. ^[5]
YouTube ads targeted by intent have 100% higher lift in purchase intent than those targeted by demographics. ^[5]
They also have a 32% higher lift in ad recall. ^[5]
YouTube’s advertising revenue increased by 25% YOY. ^[5]
11% of users spend between five and ten hours a week on the app, and 30% of worldwide users spend less than one hour a week scrolling videos. ^[5]
More than 80% of Alphabet’s revenue comes from Google ads, which generated $147 billion in revenue last year. ^[6]
Of that, $147 billion — over 80% — came from Google’s ads business, according to the company’s 2020 annual report. ^[6]
Number two Facebook is expected to capture less than 24%, while Alibaba is projected to be a distant third, with less than 9%. ^[6]
While Search and other properties make up the bulk of Google’s ad revenues, its YouTube advertising business, which saw a near 50% yearover year jump in the first quarter, is increasingly grabbing ad dollars away from traditional linear television. ^[6]
In 2020, the company generated $104 billion in “search and other” revenues, making up 71% of Google’s ad revenue and 57% of Alphabet’s total revenue. ^[6]
The company primarily shows ads on commercial searches, which means about 80% of searches still aren’t monetized through ads, according to estimates from Wedbush. ^[6]
Although eMarketer expects Google will account for a 56.8% share of all U.S. search ad revenue in 2021, Amazon’s 19% share has been steadily growing. ^[6]
He estimated it could be worth $11 billion by the year 2024. ^[6]
YouTube is the smallest of Google’s three main advertising revenue sources, accounting for nearly $20 billion in revenue in 2020 — about 13% of Google’s total ad revenues. ^[6]
The unit brought in $6.01 billion in ad revenue during the first quarter — up from $4 billion from a year earlier, for a growth rate of 49%. ^[6]
In comparison, “search and other” and Google Network revenues each increased 30% from the year ago quarter in Q1. ^[6]
Credit Suisse estimated such product updates will help personalize ads and boost YouTube’s monetization, which stands at about $9.80 per user per year. ^[6]
That would help the company better compete against Facebook, which monetizes at about $30 per user per year, the firm estimated. ^[6]
The third main component of Google’s advertising revenue is the Google Network, which at $23 billion in 2020 made up about 16% of its total ad revenues. ^[6]
If a publisher’s content displays an ad through AdSense, that publisher receives 68% of the revenue recognized by Google in connection with that service. ^[6]
Publishers receive 51% of the revenue from AdSense for Search. ^[6]
DV360 offers a “single tool for planning campaigns, designing and managing creative, organizing and applying audience data, finding and buying inventory, and measuring and optimizing campaigns,” according to Google’s DV360 site. ^[6]
According to SocialMediaToday, more than 7 million advertisers invested a total of $10.1 billion in PPC ads just during 2017. ^[7]
Google reports that search ads can boost brand awareness by as much as 80 percent, making consumers more likely to remember your brand and interact. ^[7]
65 percent of all clicks made by users who intend to make a purchase go to paid ads. ^[7]
PPC visitors are 50 percent more likely to make a purchase than organic visitors. ^[7]
82 percent of smartphone users are actively searching for businesses near them. ^[7]
Nearly 30 percent of searches for something in a specific location will result in a purchase. ^[7]
More than 40 percent of consumers use their smartphones to conduct research while inside a brickand. ^[7]
76 percent of people who search for something nearby on a smartphone will visit a business within one day. ^[7]
Consumers spend 10 percent more money in a store if they have clicked on the retailer’s search ad before visiting. ^[7]
40 percent of in store purchases begin online. ^[7]
Almost 70 percent of searchers on mobile will call a business using a link from the search. ^[7]
According to WordStream The average click through rate across all industries on Google AdWords in 2018 is 3.17 on the search network. ^[7]
The average conversion rate across all industries in Google AdWords on the search network is 3.75 percent. ^[7]
Conversion rates are highest in the dating and personals industry at over 9 percent. ^[7]
Conversion rates are lowest in the advocacy industry at 1.96 percent. ^[7]
More than 40 percent of clicks go to the top three paid ads in search results. ^[7]
90 percent of consumers say they trust online reviews. ^[7]
More than 95 percent of clicks go to the top four search results. ^[7]
Retailers can raise conversions by 16 percent when they include cross. ^[7]
While the average clickthrough rate for PPC ads is only 2 percent, the average click through rate for the top paid result on the screen is almost 8 percent. ^[7]
More than 96 percent of Google’s total revenue comes from paid advertisements. ^[7]
According to Social Media Today The industries spending the most on PPC advertising in 2018 include retail, travel, publishing and education. ^[7]
80 percent of respondents surveyed view artificial intelligence as an important player in the digital advertising industry during 2018. ^[7]
As it stands, that equates to about 48 percent of the current world population. ^[8]
Roughly two thirds of U.S. adults (68%). ^[8]
To break it down, 84 percent of US adults aged from 18 to 29 are active social media users. ^[8]
This number falls slightly to 81 percent for the 30to 49year old age group and further to 73 percent for those aged from 50 to 64. ^[8]
54% of social browsers use social media to research products. ^[8]
49% of consumers claim that they depend on influencer recommendations on social media to inform their purchasing decision. ^[8]
91% of all social media users access social channels via mobile devices. ^[8]
Likewise, almost 80% of total time spent on social media sites occurs on mobile platforms. ^[8]
Among US adults, 84 percent of those aged 18–29, 81 percent of those aged 30–49, 73 percent of those aged 60–64, and 45 percent of those aged 65 and above are active social media users. ^[8]
54% of social browsers use social media to research products. ^[8]
71% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends and family. ^[8]
49% of consumers depend on influencer recommendations on social media. ^[8]
Without further ado… More than 4.5 billion global internet users are searching for anything and everything online, and 87 percent of shoppers begin their product searches online. ^[0]
64% of people use search to address the “Iwanttobuy moment” 43% of users on retail websites go directly to the search bar. ^[0]
Consumers who use search are 2.4 times more likely to buy. ^[0]
34% of users tried to search for non. ^[0]
Up to 30% of ecommerce visitors use internal site search, and we’ve all seen this one site searchers are 2 3x more likely to convert. ^[0]
39% of purchasers are influenced by a relevant search. ^[0]
12% of users will bounce to a competitor’s site after an unsatisfactory search. ^[0]
The frustration involved in the overall product search experience results in an unacceptable level of churn and burn to the tune of 68%, according to Forrester. ^[0]
20% of people who used search went on to refine their searches and 21% exited the website from the search results. ^[0]
61% of all sites perform below an acceptable search performance that is misaligned with user’s actual search behavior and expectations (and 15% have a “broken” search query type performance). ^[0]
72% of sites completely fail site search expectations. ^[0]
Amazon’s conversion rate shoots up 6x when visitors do a search (2% → 12%). ^[0]
Walmart’s 1.1% conversion rate goes to 2.9% with a search, a 2.4x boost. ^[0]
Conversion rates through site search can be up to 50% higher than the average. ^[0]
Case studies have shown increased conversion rates of 43% from site search optimization. ^[0]
visitors converted at 4.63% versus the websites’ average of 2.77%, which is 1.8 times more effective. ^[0]
50% of retailers said that they saw an increase in revenue as a direct result of site search technology. ^[0]
(and that was dramatically higher at 93% for companies with advanced site search). ^[0]
Autocomplete can boost sales and conversions by as much as 24%. ^[0]
On some sites, searchers account for roughly 40% of total revenue. ^[0]
See how Lacoste 53% of retailers with advanced search capabilities have defined KPIs for site search versus only 13% of those with basic site search. ^[0]
In 2018, KPIs impacted most by site search were revenue per visit (52.4%), time on site after search (51.5%), and highest bounce searches (39.8%). ^[0]
60% of advanced search companies give these functions tools to manage and optimize site search without IT. ^[0]
5 Actionable Analytics Reports for Internal Site Search 59% of online shoppers believe it is easier to find more interesting products on personalized retail stores. ^[0]
When personalization and proprietary customer data are integrated, revenue increases by 6% to 10%. ^[0]
48% of consumers spend more when their experience is personalized. ^[0]
59% of customers say tailored engagement based on past interactions is very important to winning their business. ^[0]
51% of consumers say they are more likely to make a purchase from a brand if the content is personalized. ^[0]
In “Iwantto buy” moments, most used device is mobile at 65%. ^[0]
53% of mobile users leave a website that takes longer than three seconds to load. ^[0]
Better UX increased mobile contribution to sales by 50% for Cdiscount. ^[0]
Better UX increased mobile traffic by 20% and mobile revenue by 80% for ClubMed. ^[0]
52% of voice assistant users say they use voice tech several times a day or nearly every day, compared to 46% before the COVID outbreak. ^[0]
Roughly 36% of consumers have smart speakers. ^[0]
91% of companies are making significant investments in voice. ^[0]
40% of millennials research products through voice before purchasing. ^[0]
71% of users would prefer to search through voice than use a keyboard. ^[0]
Despite conversion potential, only 15% of companies have resources dedicated to optimizing site search, and only 7% of companies report learning from site search data and using that data in other areas of their business. ^[0]
According to a study involving almost 46,000 shoppers that was cited in the Harvard Business Review, 73% of shoppers at one company used more than one channel during their shopping experience. ^[0]
Significant progress occurred just before the pandemic, in 2018, as clickand collect was utilized by 40% of consumers. ^[0]
For example, 75% of US consumers have tried out a new shopping behavior due to economic pressure, stores closing, or priorities changing. ^[0]
$204 billion online Consumers spent $33.9 billion during Cyber Week 2021, a decrease of 1.4 percent year over year. ^[0]
$10.7 billion was spent online by the end of Cyber Monday, also a decrease of 1.4% YoY from the 2020 record set by the most monumental online shopping day in U.S. history. ^[0]
2021 season spending totaled $109.8 billion (11.9% YoY growth). ^[0]
Over the course of the complete 2021 holiday season , $204.5 billion was spent, an increase of 8.6% YoY. ^[0]
Mobile phone users represent a growing segment of total holiday spending, accounting for 43% of online sales. ^[0]
This represented a slight increase from 2020, when mobile accounted for 40%. ^[0]
Curbside pickup was utilized in 23% of online orders. ^[0]
Pay Later revenue increased 27% YoY, with average spending of $224 per order using this method. ^[0]
According to Adobe, in the 2021 holiday season , consumers spent $204.5 billion, an increase of 8.6% YoY. ^[0]
According to Digital Commerce 360, in 2021, companies including Office Depot and Walmart ran into trouble. ^[0]
Among online retailers, 65% are not able to meet the demand when a traffic surge hits their website, according to our Online Commerce Trends survey. ^[0]
According to the Retailer Website Performance Report , 87% of online shoppers won’t wait for a slow website to load. ^[0]
On Black Friday 2020, Algolia measured a whopping 66% increase in search traffic compared with the 2019 event. ^[0]
We processed more than 4.5 billion search queries, with peaks reaching 7.2 million requests per minute, which was up 85% from the highest 2019 peaks. ^[0]
According to Adobe, mobile phone users accounted for an impressive 43% of online sales during the 2021 holiday season. ^[0]
According to many industry studies, every $1 invested in the user experience yields between $2 and $100 in return. ^[0]
Gymshark’s success metrics 150% increase in order rate and 32% “add to cart” rate with new users on Black Friday 13% higher order rate and 10% higher. ^[0]
Eighty percent of consumers want to be treated to personalized experiences by brands, and 60% say they will become repeat buyers after a good personalized experience. ^[0]
The average shopping cart abandonment rate for people shopping using mobile devices is considered to be around 86%, so there’s not much room for error when it comes to making things seamless from start to finish. ^[0]
A recent study showed that 59% of customers switched to competitors after a few bad experiences and 17% left after a single bad site visit. ^[0]
Gymshark generates 20% of its total annual revenue in the 14 days surrounding the holidays, and 40% of that is in the first six hours of Black Friday!. ^[0]
The site had NO downtime API response times remained stable despite the increased holiday load Order rate among new users grew by 150% 30% more clicks on product recommendations More products were added to shopping carts. ^[0]
According to Digital Commerce 360, “Ecommerce was growing fast before COVID. ^[0]
Not surprisingly, year over year, online grocery sales increased 103%, according to the Adobe Digital Economy Index. ^[0]
According to the Census Bureau, only about 13% of total retail sales, which includes categories like automobiles, goes through the e. ^[0]
Did you know that a 2020 Pew Research Center survey found that 71% of the respondents were working at home during the pandemic, and that being able to do that was a game changer?. ^[0]
On success milestones and the road ahead – Some significant growth successes that we have seen include a 68% increase in transactions, a sizable increase in conversion rate, and an 18% increase in average order value. ^[0]
However, of the 900 decision makers surveyed in our most recent online commerce trends survey, only 20% said that they were prepared to offer personalized digital shopping experiences that meet today’s UX expectations. ^[0]
15.9% of YouTube site traffic comes from the U.S. ^[9]
21% of YouTube watch time comes from mobile devices. ^[9]
YouTube is the primary source of video for 78% of users People watch around 100 billion hours of gaming on YouTube India leads as the country with the highest number of YouTube users at 467 million. ^[9]
YouTube Financial Statistics $28.8 billion in revenue in 2021, a 30.4% increase yearover. ^[9]
$8.8 billion in revenue in Q4 2021, a 25% increase yearover. ^[9]
In 2021, it was estimated that YouTube Mr. Beast ranked first as the top. ^[9]
YouTube accounts for 25% of total global mobile traffic. ^[9]
74.57% of traffic from desktops come from direct traffic. ^[9]
More than 70% of what people watch on YouTube is determined by its recommendation algorithm. ^[9]
By 2025, it’s predicted that 50% of viewers under 32 will not subscribe to the paid TV. ^[9]
20% of users will leave a video if it hasn’t hooked them in the first 10 seconds. ^[9]
61.5% of the most popular YouTube videos cannot be viewed in Germany. ^[9]
According to the latest official figures, YouTube has 2.6 billion users. ^[9]
that’s approximately 16% of the total population. ^[9]
81% of the entire U.S. adult population uses YouTube. ^[9]
YouTube Demographics Gender 53.9% of YouTube’s total users are male, while 46.1% are female. ^[9]
As of 2021, 82% of all male adults are on YouTube, while 80% of all females access the platform in the U.S. ^[9]
According to a 2021 Pew Research report , 95% of 1829 yearolds and 91% of 3049 year olds in the U.S. use YouTube. ^[9]
Besides that, 80% of U.S. parents of children under 11 years old claimed that their kids watch YouTube . ^[9]
What’s even more interesting, 49% of 65+ year olds in the U.S. ^[9]
70% of all YouTube traffic comes from mobile devices. ^[9]
YouTube has 2+ billion users, meaning more than 50% of all social media users are on YouTube. ^[9]
Regardless of its high potential, many small business owners in the U.S. are yet to make good use of YouTube, as only 9% of small businesses are on YouTube. ^[9]
However, owing to its popularity, it is no surprise that 50.9% of B2B decision makers use YouTube to research purchases. ^[9]
This makes YouTube outrank the likes of Facebook (48.5%) and LinkedIn (33%). ^[9]
YouTube has a high convincing power to buyers, increasing their buying intent, and according to data shared by Google , 70% of viewers bought from a brand after seeing it on YouTube. ^[9]
Bloggers who spend six plus hours on a post report strong results by 31%. ^[10]
75% of people prefer reading articles under 1,000 words. ^[10]
That’s an entire 83% longer than those of low. ^[10]
Bloggers who publish daily get 57% better results than those who publish multiple times per week. ^[10]
46% of people take recommendations from bloggers/vloggers into account. ^[10]
The influence of celebrity bloggers on consumers’ apparel purchases in the U.S. was as much as 12.4% for millennials in 2019. ^[10]
Also, in 2019, non celebrity bloggers influenced the apparel purchases of 10.7% of millennials. ^[10]
61% of people say their purchase decisions came from watching vlogs on YouTube. ^[10]
However, only 37% of bloggers insert quotes from experts into blog posts. ^[10]
38% of bloggers say one of their biggest challenges is creating quality content consistently. ^[10]
34% of buyers will make an unplanned purchase after reading quality content. ^[10]
32% of readers agree that accurate content is amongst the most crucial factors in quality content. ^[10]
23.84% of readers say bad content quality destroys a blog’s credibility. ^[10]
High income bloggers are 2.5 times more likely to sell a product or service when using AdSense. ^[10]
40% of high income bloggers use Mediavine for ads. ^[10]
Over 50% of bloggers who use Facebook as their primary platform say it has gotten harder to get traffic over the past two years. ^[10]
WordPress powers 39.9% of all webpages. ^[10]
The most popular type of content among bloggers are “how to” articles (77%), followed by listicles (57%), and news and trends (47%). ^[10]
90% of bloggers include images in their blog posts. ^[10]
34% of bloggers say they experience strong results after including videos in blog posts. ^[10]
Only 3% of bloggers add more than ten images in blog posts. ^[10]
32% of bloggers agree that original research is also a contributing factor to strong results. ^[10]
53% of bloggers offer downloadable bonus content in exchange for email addresses. ^[10]
Bloggers who make between $7,500 and $25,000 per month get 42.2% of their revenue through affiliates. ^[10]
25% of WordPress bloggers make a full. ^[10]
26% of bloggers invest $10 to $50 per month on their blogs. ^[10]
About 65% of bloggers make money from freelance writing. ^[10]
On average, companies who blog produce 67% more leads per month. ^[10]
Highincome bloggers are 4.3 times more likely to use keyword research when deciding what to write about than low. ^[10]
90% of the data the brain transmits is visual. ^[10]
Updating blog posts can increase traffic by 106%. ^[10]
76% of editors plan to publish 1 10 guest posts per week. ^[10]
79% of editors say the guest posts they receive are too promotional. ^[10]
93% of editors use page views to measure the success of a guest post. ^[10]
71% of editors say that editing is the most time consuming task when reviewing guest post content. ^[10]
56% ofguest bloggerspost for multiple sites, while 7% post for just one site. ^[10]
Most guest bloggers (84%). ^[10]
37% of guest bloggers are staff members of a company, while 8% are freelancers. ^[10]
Google AdSense takes 32% commission from your total ad revenue. ^[14]
If your CTR is > 1% and remains stable, Google AdSense can generate a nice revenue stream. ^[14]
Did you know that 69% of top 10K US publishers were using header bidding in Q4 2021?. ^[14]
According to the latest data by Statista, one of the most popular app monetization methods in 2021 was video ads. ^[14]
82% of app publishers worldwide used video ads to monetize their gaming apps, so app monetization will also be a thing for 2024. ^[14]
Twitch made an estimated $2.3 billion revenue in 2020, primarily from subscriptions and IAP. ^[11]
Percentage of users 1624 41 2534 32 35. ^[11]
According to Twitch, 30 million unique users view Twitch streams daily. ^[11]
There are an estimated 51,500 Twitch Partners, as of August 2021. ^[11]
90%of information transmitted to the human brain is visual. ^[12]
62%of millennials want visual search over any other new technology. ^[12]
Visenze 21%of advertisers believe visual search is the most important trend for their business in 2019.Marin Software. ^[12]
45%of retailers in the UK now use visual search. ^[12]
36%of consumers have conducted a visual search. ^[12]
55% of consumers say Visual Search is instrumental in developing their style and taste. ^[12]
By 2021, early adopter brands that redesign their websites to support visual and voice search will increase digital commerce revenue by30%.Gartner. ^[12]
Visual information is preferred over text byat least 50%of respondents in all categories except for electronics, household goods and wine and spirits. ^[12]
59%think visual information is more important than textual information across categories (vs. 41% who think textual information is more important). ^[12]
When shopping online for clothing or furniture,more than 85%of respondents respectively put more importance on visual information than text information. ^[12]
20%of app users make use of visual search when the feature is available. ^[12]
TheGlobal Visual Search Marketis estimated to surpass$14,727mby 2024 growing at CAGR +9% during the forecast period 2018–2024.Report. ^[12]
Images are returned for19%of search queries on Google. ^[12]
Images are returned for34%of search results. ^[12]
TechSpot Google Shopping ads see budget increase of33%, versus a rise of just 3% for text ads. ^[12]
Business Insider Image based Pinterest Ads have an8.5%conversion rate. ^[12]
21%of Pinterest users use traditional search less when they have an option to use visual search. ^[12]
— 80% of Pinners start with visual search when shopping vs. 58% of non. ^[12]
When shopping online for clothing or furniture, over 85% of respondents put more importance on visual information than text information. ^[12]
49% of Pinners say they develop a better relationship with brands they love through visual search. ^[12]
61% of consumers say visual search elevates their experience while in. ^[12]
Forever 21increases AOV by 20% through visual search. ^[12]
Retail Touch Points BooHooenjoyed an 85 percent higher conversion rate for those using Camera Search, as compared to those who did not. ^[12]
https//www.bondcap.com/report/itr19/#view/81 62% of millennials would like to be able to search by image. ^[12]

I know you want to use Search Monetization Platforms, thus we made this list of best Search Monetization Platforms. We also wrote about how to learn Search Monetization Platforms and how to install Search Monetization Platforms. Recently we wrote how to uninstall Search Monetization Platforms for newbie users. Don’t forgot to check latest Search Monetization Platformsstatistics of 2024.

Reference

algolia – https://www.algolia.com/blog/ecommerce/e-commerce-search-and-kpis-statistics/.
sproutsocial – https://sproutsocial.com/insights/social-media-statistics/.
instapage – https://instapage.com/blog/bing-ads-vs-google-ads.
hubspot – https://www.hubspot.com/marketing-statistics.
codefuel – https://www.codefuel.com/blog/if-its-online-you-can-monetize-it-10-tips-for-monetizing-anything/.
hootsuite – https://blog.hootsuite.com/social-media-advertising-stats/.
cnbc – https://www.cnbc.com/2021/05/18/how-does-google-make-money-advertising-business-breakdown-.html.
valveandmeter – https://valveandmeter.com/pay-per-click-statistics/.
oberlo – https://www.oberlo.com/blog/social-media-marketing-statistics.
omnicoreagency – https://www.omnicoreagency.com/youtube-statistics/.
semrush – https://www.semrush.com/blog/blogging-stats/.
businessofapps – https://www.businessofapps.com/data/twitch-statistics/.
medium – https://clarkboyd.medium.com/visual-search-trends-statistics-tips-and-uses-in-everyday-life-d20084dc4b0a.
hootsuite – https://blog.hootsuite.com/youtube-stats-marketers/.
jivochat – https://www.jivochat.com/blog/tools/best-monetization-platforms.html.

How Useful is Search Monetization Platforms

Search monetization platforms offer advertisers the ability to target specific audiences based on their search behavior. By using data and analytics, advertisers can create personalized and targeted campaigns that are more likely to resonate with their target audience. This not only improves the ROI of their advertising efforts but also helps them reach the right people at the right time.

For publishers, search monetization platforms provide a steady source of revenue through ads displayed on their websites or search results page. By partnering with these platforms, publishers can monetize their content and generate income without having to worry about negotiating with individual advertisers or managing ad placements themselves. This allows publishers to focus on creating high-quality content while the platform takes care of the monetization aspect.

Additionally, search monetization platforms offer valuable insights and analytics to both advertisers and publishers. By analyzing search trends, keywords, and user behavior, advertisers can fine-tune their campaigns for better performance. Publishers can also use this data to create more relevant content that attracts a larger audience. This data-driven approach to advertising and content creation is what sets search monetization platforms apart from traditional advertising methods.

Another key benefit of search monetization platforms is the ability to reach a wide audience. With billions of searches conducted every day, advertisers and publishers have the opportunity to connect with millions of potential customers or viewers. This vast reach enables them to scale their advertising efforts and reach users across different demographics, locations, and interests.

However, despite the many benefits search monetization platforms offer, there are also challenges and limitations. For advertisers, the quality of traffic and leads generated through these platforms can vary. Without proper targeting and optimization, advertisers may end up wasting their budget on irrelevant clicks or impressions.

On the other hand, publishers may face challenges with user experience and ad relevance. Displaying too many ads or irrelevant content can alienate users and drive them away from the website. It’s essential for publishers to strike a balance between monetization and user experience to ensure that their audience remains engaged and loyal.

Overall, search monetization platforms have proven to be a valuable tool for advertisers and publishers alike. By leveraging data, analytics, and targeting capabilities, these platforms help businesses reach their target audience more effectively and generate revenue from their online content. While there are challenges to overcome, the benefits far outweigh the drawbacks, making search monetization platforms a key component of the digital advertising landscape.

In Conclusion

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Search Monetization Platforms Statistics 2024 – Everything You Need to Know