Are you looking to add Social Media Advertising to your arsenal of tools? Maybe for your business or personal use only, whatever it is – it’s always a good idea to know more about the most important Social Media Advertising statistics of 2024.
My team and I scanned the entire web and collected all the most useful Social Media Advertising stats on this page. You don’t need to check any other resource on the web for any Social Media Advertising statistics. All are here only đ
How much of an impact will Social Media Advertising have on your day-to-day? or the day-to-day of your business? Should you invest in Social Media Advertising? We will answer all your Social Media Advertising related questions here.
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On this page, you’ll learn about the following:
Best Social Media Advertising Statistics
â° Use “CTRL+F” to quickly find statistics. There are total 1122 Social Media Advertising Statistics on this page đSocial Media Advertising Usage Statistics
- This number increases sharply in 1215 year olds, with usage at 87%. [0]
- The top social media platformsâ mobile usage is as follows98.3% of the worldâs. [1]
- Facebook usersaccess the platform via a mobile deviceOberlo).80% of all Twitter engagementhappens on a mobile deviceBusinessOfApps).70% of Youtubeâs usagecomes from mobile devices . [1]
- The gender split is57% / 43% in favor of male users.75% of Quora usagehappens on mobile devices. [1]
- 75% of Quora usagehappens on mobile devices. [1]
- In fact, eight in 10 Instagram users follow at least one business on the network according to statistics on social media usage. [2]
- These social media usage statistics by age also show that as many as 96% of internet users aged 18 to 24 access YouTube regularly. [2]
- 85% of Pinterest usage occurs on mobile apps. [3]
Social Media Advertising Market Statistics
- Hootsuite Ad reach between women (49.3%) and men (50.7%). [4]
- 89% of B2B marketers use LinkedIn for lead generation Because LinkedIn’s advertising can target users by industry and job title, it’s particularly useful in generating leads for both marketing and sales folks. [4]
- 62% of B2B marketers say that Linkedin doubles their lead generation. [4]
- Despite gloom and doom, Facebook remainsthe most used platform by marketersworldwide (93%). [5]
- Based on projections,over 50% of marketersgot on board with LinkedIn in 2021 16.2% of LinkedIn usersuse. [5]
- â#DigitalMarketingâ (47%) is the most popular marketing hashtag among #ContentMarketing Tweets, followed by â#SEOâ (40%) and â#marketingâ (37%). [5]
- In Q1 2021, marketersspent 60% moreon Facebook and Instagram ads versus Q1 2020. [5]
- Retargeting ads are the most used among marketers, with77% of B2B and B2C. [5]
- most popular digital marketing channelsworldwide in 2020, with 83 percent of responding marketing specialists using it as part of their digital campaigns. [6]
- Roughly 93 percent of surveyed marketing experts stated that they used the site for promotional purposes, which comes as no surprise, considering Facebookâs extensive global user base. [6]
- It is likely that this 1.3% increase is partly a result of higher quality marketing efforts and a growing interest in this form of advertising. [7]
- 83% of B2B brand marketers are now using social media advertising to connect and engage with their target markets. [7]
- Social media ad impressions increase by 20% year on year, showing that there is no excuse for brands to not embrace advertising on social to expand their market reach. [7]
- In a 2021 HubSpot Blog poll of 1,000+ global marketing professionals, 79% of marketers report buying paid advertising on social media. [8]
- According the same poll, 85% of marketers rank shortform videos as the most effective type of social media content in 2021 64% of marketers plan to invest more in short form video in 2024. [8]
- 82% of marketers repurpose content across various social media channels. [8]
- 83% of marketers believe the quality of social media posts is more important than the quantity. [8]
- In a 2021 HubSpot Blog poll, 79% of marketers report buying paid advertising on Facebook. [8]
- According to the same poll, more than 50% of marketers plan on increasing their investments in Facebook, YouTube, and TikTok in 2024. [8]
- Facebook ads are used by 70% of marketers, and there were 10 million active advertisers on the platform in Q3 2021. [8]
- 81% of businesses prefer video marketing on Facebook. [8]
- In a HubSpot Blog poll of 1,000+ global marketers, 79% of marketers plan to continue investing in Twitter Spaces in 2024. [8]
- In a 2021 HubSpot Blog poll, 58% of marketers plan to leverage Instagram Reels in 2024. [8]
- 98% of marketers say Instagram is the most influential platform for influencer marketing, which is 44% higher than Facebook. [8]
- In a 2021 HubSpot Blog poll of 1,000+ global marketers, 73% of marketers prefer Instagram for influencer marketing. [8]
- In a 2021 HubSpot Blog poll of 1,000+ global marketers, 44% of marketers plan to leverage YouTube for the first time in 2024. [8]
- 54% of all people want marketers to put out more video content, and this is an excellent place to begin. [8]
- In a 2021 HubSpot Blog poll of 1,000+ global marketers, 61% of marketers plan to increase their investment in TikTok marketing in 2024. [8]
- 73% of marketers believe that their efforts through social media marketing have been “somewhat effective” or “very effective” for their business. [8]
- Only 17% of marketers use landing page A/B tests to improve conversion rates. [9]
- 64% of SEO marketers call mobile optimization an effective investment. [9]
- 73% of marketers believe that their efforts through social media marketing have been âsomewhat effectiveâ or âvery effectiveâ for their business. [10]
- 71% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends and family. [10]
- 73% of marketers believe that social media marketing has been âsomewhat effectiveâ or âvery effectiveâ for their business. [10]
- Unfortunately, for 53% of customers thereâs a belief that marketing and publicity are the only reasons companies take a stand. [0]
- According to 90% of marketers, social media is very important to their clients and business. [0]
- The use of social media for marketing campaigns is growing, with more than 92% of American businesses adopting this practice. [0]
- Over 91% of marketers do business on social media. [0]
- Social media is a marketing tool for 96% of small business owners 50. [0]
- Likewise, social media platforms are seen as effective marketing tools for 90% of small businesses. [0]
- According to 93% of marketers, increased exposure for brands is the primary benefit of advertising on social media. [0]
- 75% of marketers credit social media marketing with increased web traffic, and almost 90% say it has improved business exposure. [0]
- Among 80% of social marketersthe main goal is to boost engagement across social media. [0]
- For marketers who have used social media marketing for two years or more, 50% have seen increased sales 55. [0]
- A whopping 93% of marketers worldwide are using social media business. [0]
- In 2024, almost 92% of marketers who work for companies with more than 100 employees in the United States are expected to start using social media for marketing. [0]
- Social media marketing is proven to be effective because between online consumers, 97% of them accessed social media at least once a month. [0]
- % of respondents wereâuncertainâabout the effectiveness of story marketing.22.6% felt that story marketing wasâvery effective. [1]
- â5.8% said that story marketing wasâsomewhat ineffective. [1]
- â1.9% reported that their story marketing efforts were very ineffective.71% of brands donât market themselves on social networks that have been built around instant messaging. [1]
- When asked how effective they found their social media influencer marketing campaigns, respondents to a Buffer survey said the followingBuffer)45.2% described it asâsomewhat effective.â23. [1]
- effectiveness.23% described their influencer marketing asâvery effective. [1]
- â7.3% said their influencer marketing efforts wereâsomewhat ineffective. [1]
- â1.6% described their influencer marketing campaigns asâvery ineffective. [1]
- 59% of Facebook users have done the same, while Instagram brand engagement comes in at 34%Khoros).At 1.22%, Instagram boasts by far the highest average engagement rateof all the social networks that are popular amongst digital marketers. [1]
- There are9 million advertisersusing Facebook advertising.70% of all digital marketersuse. [1]
- Facebook is the most popular platform for social media marketing.94% of surveyed respondentsincluded it in their social media marketing strategies. [1]
- Twitter is the fourth most popular platform for social media marketing.53% of surveyed brandsincluded the micro blogging network in their social media marketing strategies. [1]
- Video is a popular marketing format on Instagram.58% of all video marketersplan to use Instagram in their social media campaigns in 2021.While. [1]
- Instagram is the second most popular platform for social media marketing.76% of surveyed brandsincluded the app in their social media marketing strategies. [1]
- According to WyzOwlâs annual video marketing report,87% of video marketersuse the platform for their social media. [1]
- YouTube is the fifth most popular platform for social media marketing.53% of surveyed brandsincluded it in their social media marketing strategies. [1]
- Only Youtube and Facebook were more popular amongst respondents.63% of the video marketerssurveyed by WyzOwl. [1]
- LinkedIn is the third most popular platform for social media marketing.59% of surveyed brandsincluded it in their social media marketing strategies. [1]
- With an averageCPC rate ofLinkedIn advertisers pay almost six times what theyâd pay on Facebook.$5.26,LinkedIn is the most popular platform for B2B marketers.92% of brands that sell primarily to business customers. [1]
- The professional social network accounts for more thanIf your company sells to businesses and you rely on content marketing, LinkedIn is the place to share your latest posts.50% of all social trafficdirected to B2B company blogs.91% of marketing professionals. [1]
- The two runners up in this race were Twitter(29%)and Facebook(27%) . [1]
- marketing.5% of surveyed brandsincluded it in their social media marketing strategies. [1]
- At the start of this period, 17.3% of social media marketers used the platform to promote their brand. [1]
- Four years later, this figure stood at 32.7%Emarketer).Pinterest Facts and StatisticsPinterest is the sixth most popular platform for social media marketing.25% of surveyed brandsincluded the image sharing platform in their social media marketing strategies. [1]
- Regular users are highly likely to be influenced by marketing on Pinterest.85% of userswho pin on a weekly basis have made purchases based on brand activity on the platform. [1]
- When asked how important social media is to their overall marketing strategy, brands gave the following responsesBuffer)58% saidâvery important.â30.5. [1]
- â1.9% reported that their story marketing efforts were very ineffective. [1]
- 71% of brands donât market themselves on social networks that have been built around instant messaging. [1]
- 37.2% of brandssurveyed by Buffer said that they are investing in social media influencer marketing. [1]
- â1.6% described their influencer marketing campaigns asâvery ineffective.â. [1]
- At 1.22%, Instagram boasts by far the highest average engagement rateof all the social networks that are popular amongst digital marketers. [1]
- In fact, only YouTube is a more popular network for video marketing.70% of video marketersuse Facebook as one of their broadcasting platforms. [1]
- 28% of video marketersplan to use Facebook Live to promote their brand in 2021. [1]
- 70% of all digital marketersuse Facebook advertising in their various campaigns. [1]
- Video is a popular marketing format on Instagram.58% of all video marketersplan to use Instagram in their social media campaigns in 2021. [1]
- According to WyzOwlâs annual video marketing report,87% of video marketersuse the platform for their social media campaigns. [1]
- The professional social network accounts for more thanIf your company sells to businesses and you rely on content marketing, LinkedIn is the place to share your latest posts.50% of all social trafficdirected to B2B company blogs. [1]
- 91% of marketing professionals believe LinkedIn to be amongst the webâs most reliable resource of quality content. [1]
- The two runners up in this race were Twitter(29%)and Facebook(27%) . [1]
- TikTok is the eighth most popular platform for social media marketing.5% of surveyed brandsincluded it in their social media marketing strategies. [1]
- Four years later, this figure stood at 32.7%Emarketer). [1]
- Pinterest is the sixth most popular platform for social media marketing.25% of surveyed brandsincluded the image sharing platform in their social media marketing strategies. [1]
- As of 2018, 35% of marketers use live video on social media. [2]
- 93% of all marketers cite more exposure for their business as the number one benefit of social media marketing. [2]
- 94% of marketers use Facebook in their campaigns. [2]
- Just 48% of marketers feel their Facebook marketing is either âvery effectiveâ or âeffective.â. [2]
- Facebook advertising statistics indicate that 9% of marketers qualify their Facebook marketing as âvery effective,â 39% say it’s âeffective,â while 38% are uncertain. [2]
- 72% of marketers say they use Facebook ads. [2]
- As many as 72% of marketing specialists regularly use paid ads on the world’s most popular social media platform. [2]
- Facebook ads statistics reveal that B2C marketers use this feature more often than their counterparts in the B2B niche (76% vs. 66%). [2]
- 49% of marketers say they’ve increased their Facebook ad activities in the past year. [2]
- 97% of B2C and 91% of B2B marketers are focused on Facebook. [2]
- Practically all marketing specialists reaching out to direct clients include it in their digital marketing strategy an incredible 97%, to be precise. [2]
- 67% of marketers responded that they would focus on Facebook ads. [2]
- Instagram ads are also popular with marketers 53% plan to spend money on Instagram in the hopes of increasing brand visibility, customer engagement, or sales. [2]
- 51% of marketers plan on using Messenger bots in 2019. [2]
- Messenger bots are gaining traction quickly; last year only 15% of marketers used them. [2]
- 70% of marketers want to learn more about Messenger bots. [2]
- Instagram user stats that focus on the US show that marketers can reach 44% of the US population over the age of 13 on this platform. [2]
- According to Social Media Examiner’s 2019 Instagram stats, nearly three quarters of US marketing experts advertise on this social media platform. [2]
- The fact that 75% of Instagrammers have been inspired to visit a brand’s website or make a purchase after seeing an ad makes it one of the best social media marketing platforms. [2]
- Indeed, 56% of the audience marketers can reach on this social media is male, while 44% is female. [2]
- According to social media marketing stats presented in Social Media Examiner’s annual report, in 2018, 62% of marketing specialists said they used Twitter. [2]
- 87% of B2B marketers use Twitter. [2]
- The same source reveals that 13% of B2B leads are generated on Twitter, making it a pretty efficient marketing channel. [2]
- 46% of B2C and 80% of B2B marketers use LinkedIn. [2]
- 71% of B2B marketers are interested in learning more about LinkedIn. [2]
- LinkedIn is the platform that piques the interest of most B2B and half of B2C marketing specialists (71% B2B vs. 50% B2C). [2]
- Only 8% of marketers say they use Snapchat. [2]
- Increased traffic was the second most common benefit, reported by 87% of those in charge of marketing. [2]
- In fact, 43% of online retailers that use this form of marketing say it is responsible for significant website traffic. [2]
- 77% of marketers plan on using more video content in their future activities. [2]
- 43% of B2C marketers say pre produced video is the most successful type of content. [2]
- As a result, nearly 90% of marketers feel that Instagram is the most important platform for influencer marketing specifically. [11]
- About 70% have indicated that Instagram Posts and Instagram Stories are the preferred types of content for influencer marketing. [11]
- In 2021, 40% of marketers felt that Twitter was the most effective platform for reaching their business goals. [11]
- Nearly 80% of social media marketers will continue to invest in Twitter Spaces in 2024. [11]
- ( Almost40%of marketers post video content on the platform and the vast majority (75%) claim that itâs effective. [11]
- 76% of marketers fail to use behavioral data for online ad targeting. [12]
- About 45% of B2C marketers believe visual content is their most important type of content, while 88% of B2B marketers agree that creating content makes their audience view the organization as a credible and trusted resource. [12]
- 68% of companies have integrated mobile marketing into their overall marketing strategy. [12]
- Now, 71% of marketers believe mobile marketing must be at the core of their business. [12]
- Email marketers in the U.K. reported an average return on investment of 3,800%. [12]
- 73% of email marketers send emails at least once a week. [12]
- Facebook dominates the social network ad spending market worldwide by accounting for more than 65% of the total. [13]
- 78% of marketers are satisfied with their Facebook ads. [13]
- 52% of B2C marketers consider Facebook marketing to be more effective, while only 38% B2B marketers do so. [13]
- 56% of B2C marketers have indicated that Facebook ads have helped them generate revenue for their business. [13]
- Over 70% percent of marketers plan to increase their use of video ads next year. [13]
- 44% of SMB owners and marketers plan to put money behind video content on Facebook in 2017. [13]
- 29% of B2B marketers use Instagram. [13]
- 63% of B2C marketers are more likely to increase their investment in Instagram ads than 48% of B2B marketers. [13]
- Only 36% of marketers use Instagram, leaving you plenty of space to reach out and engage with the audience. [13]
- 52% of marketers plan to increase their use of Instagram in 2015. [13]
- Twitter is used by 84% of B2B marketers. [13]
- 88% of B2B marketers in North America use Twitter for content distribution. [13]
- In 2014, 80% of U.S. marketers use promoted Tweets. [13]
- 85% of marketersrate short form videos as the most effective type of social media content. [14]
- Facebook Stories has 81% of brandsprefer video marketing on Facebook. [14]
- In 2024,58% of marketersplan to leverage Instagram Reels. [14]
- 73% of marketers favor Instagram for influencer marketing. [14]
- According to HubSpot, 79% of marketers will continue investing in Twitter Spaces in 2024. [14]
- According to HubSpot, 44% of marketers plan to leverage YouTube for the first time in 2024. [14]
- 71% of smalltomid sized businesses use social media to market themselves, and of those who do so, 52% post at least daily. [14]
- 72% of B2B marketers who use paid marketing channels online use social media as a marketing medium. [15]
- According to a report, LinkedIn is the most paid and organic content marketing channel for B2B marketers. [15]
- On average, email marketing has a 4400% ROI. [16]
- 74% of marketers say targeted personalization increases customer engagement 95% of companies usingmarketing automationare taking advantage of email marketing. [16]
- 50% of small and medium sized businesses use their marketing automation software to send email drip campaigns. [16]
- More than 35% of B2B marketers surveyed have established a lead nurturing strategy. [16]
- 63% of marketers say their biggest content challenge is driving traffic and generating leads. [16]
- When asked aboutconversational marketing, 82% of consumers expect a response within 5 minutes via online live chat. [16]
- 70% of marketers said their highest performing emails were sent from a person, not a brand. [16]
- 72% of online marketers describe content creation as their most effective SEO tactic. [16]
- Inbound marketing costs 62% less per lead than traditional, outbound marketing. [16]
- The number of marketers who say Facebook is âcriticalâ or âimportantâ to their business has increased 83% in just 2 years. [16]
- 88% of businesses with more than 100 employees use twitter for marketing purposes. [17]
- 87.1% of U.S. marketers use Facebook 57% of the brands feel Facebook stories effectively promote their products. [3]
- 93% of all social media marketers use Facebook ads. [3]
- 84% of video marketers use Facebook to promote their videos. [3]
- 96% of B2C marketers and 91% of B2B marketers use Facebook. [3]
- 58% of marketers are planning to leverage reels in 2024. [3]
- 73% of marketers are in favor of Instagram for influencer marketing. [3]
- Instagram marketers spend 69% of their budget on influencer marketing on Instagram. [3]
- 79% of marketers have continued leveraging Twitter Spaces. [3]
- 67% of B2B businesses use Twitter as their marketing tool. [3]
- 98% of marketers on LinkedIn agree that personalization helps advance customer relationships. [3]
- 45% of marketers have gained customers through LinkedIn. [3]
- 89% of B2B marketers rely on LinkedIn for lead generation. [3]
- 62% of B2B marketers generate leads on LinkedIn successfully, over double the next. [3]
- LinkedIn is generating revenue for 38% of B2B marketers. [3]
- 97% of B2B marketers use LinkedIn to help drive their content marketing strategy. [3]
- 92% of B2B marketers have LinkedIn included in their digital marketing mix. [3]
- Lead Gen forms on LinkedIn have reduced the cost per lead for 90% of B2B marketers. [3]
- 32.7% of U.S. marketers are on Snapchat. [3]
Social Media Advertising Software Statistics
- 50% of small and medium sized businesses use their marketing automation software to send email drip campaigns. [16]
Social Media Advertising Latest Statistics
- In 2024, social media video ad spending will grow by 20.1% to $24.35 billion You heard it here first that short form video is back en vogue. [4]
- Running ads continues to be a failsafe way to increase your brand awareness Surprisingly, half of adult internet users say that when brands use their data in advertising, it helps them discover (50%) and find (49%). [4]
- 52% of social media users say that when a platform protects their privacy and data, it’s incredibly impactful on their decision to interact with the ads or sponsored content they see on the channel. [4]
- Social media will account for 33% of all digital advertising spending And annual advertising spends on social media will top $134 billion in 2024 , an increase of over 17% YOY. [4]
- Instagram’s ad reach jumped by an impressive 21% Insta’s popularity continues to grow, and so does its ad reach. [4]
- If you’re looking to spend your ad budget on Instagram, it might be worth also knowing that their ad reach has grown by over 60% over the past two years. [4]
- Facebook ad statistics continue to grow across Meta’s âFamily of Appsâ Meta, the parent company of Facebook, Messenger, Instagram, and Whatsapp , saw ad impressions grow by 10% in 2021. [4]
- The cost of running ads on Meta increased by 24% YOY. [4]
- That’s 26% of Facebook’s total advertising reach. [4]
- Twitter’s 2021 annual revenue jumped 37% to over $5 billion. [4]
- Ad revenue on Twitter exceed $1.41 billion , an increase of 22% YOY. [4]
- Monetizable daily active users grew by 13% to 217 million in Q4 2021. [4]
- Twitter ads reach 5.8% of the world population over age 13. [4]
- While this figure isn’t wildly high, it’s important to remember that Twitter is a relatively niche platform and that 5.8% of people could well be your engaged target audience. [4]
- That’s 78% lower than Pinterest’s, which is $30.00 CPM. [4]
- , Snapchat’s DAU count increased by 20% to 319 million. [4]
- Snapchat ads are 7x more efficient than TV ads at reaching Gen Z Also, note that 72% of Snapchat ad viewers weren’t even reachable by TV ads, according to the same Neilsen study. [4]
- The kids of today have an impressive 55% recall rate, compared to boomers, who have a 26% recall rate. [4]
- Snapchat 64% of Snap Ads are viewed with sound on For brands advertising on Snapchat, it’s essential to incorporate audio into your ads for an effective campaign. [4]
- LinkedIn ads reach 12% of the world’s population and 62% of the American population. [4]
- According to the most recent LinkedIn statistics, the platform is growing with 675 million users worldwide. [4]
- LinkedIn is primarily where the guys hang out Almost 57% of the platform’s users are male, compared to 43% of female users. [4]
- And cost per lead on LinkedIn is 28% lower than on Google AdWords , making the platform more attractive for a business’s bottom line. [4]
- YouTube ads targeted by intent have 100% higher lift in purchase intent than those targeted by demographics. [4]
- They also have a 32% higher lift in ad recall. [4]
- YouTube’s advertising revenue increased by 25% YOY. [4]
- 11% of users spend between five and ten hours a week on the app, and 30% of worldwide users spend less than one hour a week scrolling videos. [4]
- TikTok is the fastest growing social network with a staggering105% user growth ratein the US over the past two years. [5]
- Instagram sits in second place (78%). [5]
- Facebook is responsible fora quarter of(25%) versus Google (28.9%), Amazon (10.3%) and others (35.6%). [5]
- Instagram dominates social streaming services in terms of engagement . [5]
- Engagement rates on Instagram are approximately more thansix times higherthan those on Facebook (0.83% to 0.13%). [5]
- Instagram Stories (83%) and grid posts (93%). [5]
- Uses of the â#adâ tag on Instagramdecreased 17% over the past yearamong influencers. [5]
- 44% of usersshop for products on Instagram weekly . [5]
- Linkedin ad revenue recently exceeded$1 billion in 2021, growing by 37% while organic session engagement grew by a record 22%. [5]
- the platform daily (versus 48.5% that log in monthly). [5]
- LinkedIn has one of the highestearning and most educated bases on social media â51% college educatedwith half of users earning more than $75,000 annually. [5]
- earn53% more engagementand twice the CTR of employee. [5]
- 52% of Twitter usersuse the platform daily (versus 84% that use it weekly). [5]
- Twitterâs US advertising revenue totaled $647 million in Q3 2021, anincrease of 51% YoY(and up 98% from the previous quarter). [5]
- Shoppers on Pinterest have85% larger shopping cartsthan buyers on other platforms. [5]
- According to the platform themselves,7 in 10 Pinnerssay that Pinterest is their go to place to find products or services they can trust. [5]
- are40% more likelyto say they love shopping. [5]
- 62% of TikTok userssay that platform specific branded content is the best way to connect to customers. [5]
- 39% of Gen Z consumerssay that their purchasing decisions are influenced directly by what they see on TikTok. [5]
- TikTok sawthe largest increasein planned new platform investment for brands in 2024 (84%) versus YouTube (66%) and Instagram (64%). [5]
- Influencers withless than 5k followerssee the highest engagement rates on TikTok (17.9%) vs macro influencers with up to 1 million followers (13.48%). [5]
- Social media recently overtook paid search as an advertising channel,growing 25% YoYand exceeding $137 billion. [5]
- Social media usersoverwhelmingly trust other usersas their âpreferredâ form of influencer, most likely to buy from them based on a product recommendation (37%) versus celebrities (7%). [5]
- Privacy and data protection are âextremely impactfulâ and important to52% of social media users. [5]
- The pandemic played a role here as well â eMarketer predicted only 5.2% of growth for 2020. [7]
- In the last quarter of 2020, Facebookâs ad revenue increased by 25%, with more advertisers joining the platform throughout the COVID. [7]
- This was a 22% increase from the previous year. [7]
- It saw a healthy, 29% yearon year increase in users, resulting in a total of 187 monetizable users on the platform in Q3 of 2020. [7]
- More than half of that number are daily users, and 84% are active on a weekly basis. [7]
- Approximately 96% of US users use the platform at least once a month. [7]
- The amount of time that Twitter users spend viewing ads on the platform is 26% higher than the other social platforms available. [7]
- As of June 2020, Snapchat boasted an increase of 17% compared to the previous year. [7]
- 48% of Snapchat users are within the 15 25 year age bracket. [7]
- On average, about 75% of all Snapchat users use Snapchat AR daily. [7]
- Of these users, 43% are female and 57% male. [7]
- According to a LinkedIn audience overview study from January 2020, approximately 663 million of the platform. [7]
- YouTube is more popular with American adults than Facebook, the latter reaching roughly 68% of that demographic. [7]
- Instagram only reaches about 40% of adults in the US, which is another great testament to YouTubeâs popularity. [7]
- For example, the number of advertisers using YouTubeâs TrueView for Action increased 260% in 2020. [7]
- On average, people spend about 23 hours a month on the platform, with mobile phone views accounting for 70% of YouTube watch time. [7]
- Pinterest offers a great platform for advertising, and thatâs likely why 1.5 billion businesses seize the opportunity so eagerly. [7]
- As Pinterest gained more users, the number of boards created on the platform also went up with a 35% yearon year increase, indicating healthy growth. [7]
- There was a 50% increase in the number of Pinterest users visiting shops on the platform. [7]
- With over 53% of the world’s population on social media, itâs critical that your business has an effective social media strategy that helps you reach your intended audience. [8]
- 54% of social browsers use social media to research products. [8]
- While 71% of teens claimed to use the platform in 2015, the number has now dropped to 67%. [8]
- 69% of U.S. adults use Facebook and 76% have visited the platform in the last month. [8]
- 98.3% of Facebook users access the platform on mobile devices. [8]
- 16% of all Facebook profiles are fake or duplicates. [8]
- In 2019, 22% of U.S. adults used Twitter, down from 24% in 2018. [8]
- Link clicks account for 92% of all user interaction with tweets. [8]
- Tweets with hashtags get 100% more engagement. [8]
- Socially responsible ads on twitter perform 12% better than standard ads. [8]
- 93% of Twitter community members are open to brands getting involved in conversation, such as providing help and support. [8]
- 67% of Gen Z and 57% of Millennials use the platform,. [8]
- in comparison to only 38% of Gen X. 64% of Instagram users are under the age of 34. [8]
- Videos get 21.2% more interactions compared to images and 18.6% more interactions compared to carousels. [8]
- 90% of people on Instagram follow a business. [8]
- 83% of people use Instagram to discover new products and services and 87% said they took specific action, like making a purchase, after seeing product information. [8]
- eMarketer estimated that Instagram added 26.9 million users between 2016 and 2020 â almost double the incremental users expected for Twitter, and far more than any other social platform tracked. [8]
- As of July 2021, 51% of Instagram users were female and 48% were male. [8]
- As of Q2 2021, 60% of LinkedIn users were between 25 and 34 years old. [8]
- In Q1 of 2021, LinkedIn revenue is up 16% in YoY growth. [8]
- LinkedIn made more than 8.1 billion in revenue in 2020, a 20% increase from 2019. [8]
- It grew 44 percent yearover year in Q1 of 2019. [8]
- 82% of B2B markers report finding the greatest success on LinkedIn. [8]
- Over 46% of all social media traffic to company websites comes from LinkedIn. [8]
- 18to34year olds use YouTube to view video content on TV, 7.9% more often than basic cable, and 14.5% more often than premium cable. [8]
- YouTube accounts for more than 25% of total worldwide mobile traffic. [8]
- 85% of U.S. teens were active on YouTube in 2019. [8]
- 41% of global TikTok users are between the ages of 16 and 24. [8]
- 58.8% of U.S. TikTok users are female. [8]
- In 2020, Reddit had 52 million daily active users, up 44%. [8]
- Most Reddit users in the U.S. are male, but 15% of U.S. adults say they use the platform. [8]
- Only 8% of female U.S. adults say they used Reddit in 2019. [8]
- Answering a complaint on social media can increase customer advocacy by 25%. [8]
- 79% of consumers expect brands to respond within a day of reaching out over social media, but average brand response rates across all industries is lower than 25%. [8]
- 54% of social browsers use social media to research products. [8]
- 54% of Gen Z and 49% of Millenials say social media is their preferred channel for ad influence. [8]
- 79% of people say that user generated content on social media significantly impacts their purchasing decisions. [8]
- Email collection forms were the most successful at converting viewers, with a 15% conversion rate in 2020. [9]
- Events placed at the beginning of videos perform the best, with a conversion rate of 12.7%. [9]
- 3.5% of ecommerce website visits via mobile are converted into purchases, compared to 3.9% on desktop. [9]
- Email visitors are the most likely to convert on forms â and people coming from search advertisements are the least likely. [9]
- The highest bounce rates are on social (45%) followed by direct (44%). [9]
- Almost 25% of companies invest in mobile optimization as a top SEO tactic. [9]
- As it stands, that equates to about 48 percent of the current world population. [10]
- Roughly two thirds of U.S. adults (68%). [10]
- To break it down, 84 percent of US adults aged from 18 to 29 are active social media users. [10]
- This number falls slightly to 81 percent for the 30to 49year old age group and further to 73 percent for those aged from 50 to 64. [10]
- 54% of social browsers use social media to research products. [10]
- 49% of consumers claim that they depend on influencer recommendations on social media to inform their purchasing decision. [10]
- 91% of all social media users access social channels via mobile devices. [10]
- Likewise, almost 80% of total time spent on social media sites occurs on mobile platforms. [10]
- Among US adults, 84 percent of those aged 18â29, 81 percent of those aged 30â49, 73 percent of those aged 60â64, and 45 percent of those aged 65 and above are active social media users. [10]
- 54% of social browsers use social media to research products. [10]
- 71% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends and family. [10]
- 49% of consumers depend on influencer recommendations on social media. [10]
- In raw numbers, this represents more than 376 million new users and increased by over 10% 2. [0]
- Social media being used by 4.62 billion people represents just over half of the global population and represents 93.4% of internet connected people. [0]
- Saturation rates in these areas stand at 85% and 84% respectively. [0]
- By contrast, the African continent social media saturation ranges from 8% to 45%. [0]
- In the US, at least 82% of internet users are on social media. [0]
- The total number of social media users will likely reach 257 million by the end of 2024. [0]
- In fact, 56% of Internet connected adults have multiple social media accounts. [0]
- Millennials lead the way with 90.4% being active users. [0]
- For Gen X, that number is 77.5%, and Baby Boomers still participate at a rate of 48.2%. [0]
- Studies show that 90% of teenagers have used or are using social channels. [0]
- 68% of adults are on social media 13. [0]
- In fact, an astounding 44% of 811 year olds are on at least one social media network. [0]
- Social media users spend almost 80% of their social media time using the platformâs mobile versions. [0]
- 99% of social media users will use a mobile connection. [0]
- In fact, , including instant messenger, email, and SMS. 84% of content sharing happens outside of social media on other platforms 18. [0]
- Of all content types, visual formats are 40x more likely to be shared on social media. [0]
- You can get a much higher engagement rate on posts by tagging them with another location (79%) or user (56%). [0]
- Sharing branded video content is popular, with 74% of customers doing so. [0]
- Internet users are saying ânoâ to ads on social media, with more than 40% turning on ad blockers 22. [0]
- Video posted on social media has earned new customers for 93% of brands. [0]
- Among people who buy things online, 97% have accessed social media in the previous month. [0]
- Among American internet users between the ages of 18 34, almost 40% have bought a product from social media 25. [0]
- Product research is one reason why 76% of internet users access social media. [0]
- Customers who have enjoyed positive social media interactions with brands recommend the brand to social contacts at a rate of 71% 27. [0]
- Social media based influencer recommendations help 49% of consumers decide what to buyâand around 80% of consumers have purchased something after seeing it recommended by an influencer. [0]
- For 13% of social media users, having a âbuyâ button would make them more likely to buy through the platform. [0]
- Among internet users ages 18 34, 95% will follow at least one brand on social media. [0]
- Brand discovery from online sources comes through social media 52% of the time. [0]
- For 43% of all internet users, social media is a major source of information on what to buy. [0]
- the ability to see and become familiar with brandsâinfluences 80% of customers to purchase something.. [0]
- Social media has been a method of communicating with brands and businesses for 90% of those with an account 34. [0]
- Companies are expected to use social media to provide customer service by 70% of customers 35. [0]
- Interacting with customers on social media leads them to spend 20 40% more money on products and services. [0]
- Among consumers between 18 and 29, 49% admit to buying something in response to a social media ad. [0]
- For 86% of Americans, transparency on social media is so important that they will take their business elsewhere if a brand refuses to show transparency. [0]
- 53%, of social media users say that transparency regarding changes to products and services is critical 39. [0]
- Of all social media content types, video is considered the most transparent content type by Taking that one step further, 67% of consumers. [0]
- Social consciousness is important for 70% of consumers, who expect brands to take a public stand on issues that matter. [0]
- For 55% of consumers, values are important enough that they might boycott brands they disagree with. [0]
- For 47% of consumers, social media is where they expect brands to express their views 43. [0]
- About 40% of consumers believe that working with a relevant nonprofit is an ideal way for brands to express their views on social media 44. [0]
- An Adobe study indicates that for 50% of Gen Z and 42% of Millennials, social media is the advertising channel they find most relevant 45. [0]
- Social ad spending is expected to cost approximately $75.3 Billion in 2024, an increase of 25%. [0]
- In addition, 67% of consumers expect brands and companies to have social media presence to provide customer service. [0]
- Based on the findings by Statista, 37.9% of survey respondents said that they have made a purchase after seeing a social media advertisement. [0]
- In fact, it runs from somewhere between 1 to 25% of the time. [0]
- In the United States alone, the biggest percentage of social media users (84%). [0]
- 81% are aged 30 to 49, group age between 50 64 takes 73% and elder people aged 65+ use social media lesser out of all age group at 45%. [0]
- Research by Global WebIndex that we reference in this article shows that globally, 58.4% of the world’s population uses social media. [18]
- Some of the key takeaways from their 2024 global overview are More than half of the world now uses social media (58.4%). [18]
- This chart shows the total number of Internet users showing that whilst 61.8% of the world’s population are internet users, 4.2% are still not active social media users, which suggests opportunities for future growth. [18]
- 2024 analysis of regional use of social media shows the wide variation inactive social media penetration reaching 69% in Eastern Asia, 82% in North America, 79% in Southern America and 85 and 84% in Northern and Western Europe respectively. [18]
- This falls to 45% in Southern Asia, 16% in Western Africa and 8% in Middle Africa. [18]
- Notably, 44% of 811 year olds use social media apps/sites, swiftly increasing to 87% of 12. [18]
- Between October December 2020, digital consumers spent an average of 2 hours and 22 minutes per day on social networks and messaging apps according to Global Web Index. [18]
- Typically, on Facebook, each post has engagement rates below 0.2%. [18]
- According to LinkedIn, Images typically result in a 2x higher comment rate and Video gets 5x more engagement on LinkedIn, Live Video gets 24x more. [18]
- In 2020, the median reach for very long videos was around 9,700, which was 44.8% more than long videos. [18]
- Social Media Demographics84% of US adults aged 18 29 say they use social media on a daily basis. [1]
- In comparison, 81% of those aged 30 â 49, 73% of the 50 â 64 age group, and 45% of those aged over 65 had the same responsePew Research).Internet users from the Philippines are the most active national group on social media. [1]
- Thatâs below the worldwide average figure of 2 hours and 24 minutes for 2020Hootsuite).Globally,men use social media more than women do.54% of the worldâs social network users are male and 46% are female. [1]
- In predominantlyâwesternâcontinents, women use social media more than menBacklinko).North America55% female vs 45% male. [1]
- Australasia53% female vs 47% maleSouth America53% female vs 47% male. [1]
- In Africa and Asia, male social media users far outnumber their female counterpartsBacklinko).Africa41% female vs 59% male. [1]
- .Facebook50% D vs 46% RYouTube55% D vs 42% RTwitter65% D vs 33% RInstagram64% D vs 32% RReddit79% D vs 21% RLinkedIn61% D vs 37% RMobile Social Media. [1]
- Usage99% of social media usershave used their mobile devices to access at least one platform.80% of all social media interactionshappen on mobile devices. [1]
- When asked which platforms they post video content to, brands gave the following responsesBuffer)81.2% said Facebook.62.9 said YouTube.57.8 said Instagram.45.6 said Twitter.32.6 said LinkedIn. [1]
- its effectiveness.5.6% said that itâs beenâsomewhat ineffective.â2.3. [1]
- Media and Online Commerce67% of online shoppershave bought a product after seeing it advertised on social media. [1]
- decisions,52% of surveyed consumers said they would buy something from a brand they follow on Facebook. [1]
- engine$96.01Social Media and Influencer Marketing49% of social mediausers say that. [1]
- This is a relatively clear indicator that conversations involving them are often not actively monitored by brands.96% of peoplethat. [1]
- profile75% of Twitter users have used the platform to get in touch with a company. [1]
- Facebook pages have an average engagement rate of 0.08% and Twitter sits with a figure of 0.045%SocialMediaCollege).These. [1]
- are the most common ways that people on social media engage with brands in one monthGWI)37% of people. [1]
- visited a brandâs social media profile page.36% of people started following a brand on a social media platform.26% of people shared content from a website using the web pageâs. [1]
- are more likely to use the platform to reach out for support than their Facebook or Instagram counterparts.53% of all customerto brand interactions on Twitter have a support intent,. [1]
- Individual Social Network Marketing Facts and StatsFacebook Facts and StatisticsAccording to Mark Zuckerberg, the majority of these brands are classified asOver 200 million brandsuse. [1]
- In 2015,71% of teens said they were on the platform, this has dropped to 67%in. [1]
- In the 12 months between Q4 2019 and Q4 2020, Facebook showed a massive31% increasein ad revenue. [1]
- per click affordability.$0.97Facebook video ads have an averageCPC rate of$1.86.According to a 2018 study, a massive78% of US shoppershad bought a product they discovered on Facebook at least once. [1]
- your brand has a presence on Twitter, expect users to reach out to you for support.71% of the peoplewho get in contact with you here expect a response within an hour. [1]
- A 2019 study conducted by HubSpot found thattweet that included a trending hashtag were12 times more likelyto be interacted with than a tweet with no hashtag. [1]
- In 2018, 24% of this demographic was active on the micro. [1]
- This figure dropped to 22% for 2019 and 2020 but recovered to 23% by April 2021Statista).Link. [1]
- engagement is remarkably high on Twitter.92% of the platformâs user interactionsare link clicks. [1]
- Adverts with aâsocially responsibleâ angleperform 12% betterthan other advertisement types. [1]
- In fact,e.men make up 70%of the social networkâs user basInstagram Facts and Statistics90% of all Instagramâs usersfollow a business account.50% of surveyed Instagram usersreported. [1]
- this says a lot about Instagramâs popularity with millennials, itâs worth noting that this figure was70% of all Instagram usersare under the age of 35.90% in 2015. [1]
- ThInstagram posts tagged with a locationTagging a post with location is a high value play since it takes about 5 seconds to do.have a 79% engagementthan posts without a location tag. [1]
- Despite images being the most common content being posted on Instagram, videos receive21.2% more user interactionsthan imagery. [1]
- 77%*Watching videos 51%*Sharing content with the platformâs greater community 45%Sharing content with a specific user 31%Catching up on news 18%Finding/shopping for products. [1]
- In Q3, 2020, 72% of US women and 72% of the country. [1]
- YouTube is one of the few social networks that reach a very young audience.80% of US parents of children under the age of 11 say that their offspring watches YouTube. [1]
- 53% of these respondents say their kids watch YouTube on a daily basisPew Research).94.5% of US adultswho use their TV sets to watch streaming services also use their televisions to watch YouTube content. [1]
- In a survey conducted by Google,70% of participantssaid that they did business with a brand after seeing one of their YouTube advertisements. [1]
- Twitter comes in second at 89% and Facebook is tied with YouTube with 77%No other social media platform is as effective as generating traffic for B2B companies as LinkedIn. [1]
- Twitter came in second with 87% and Facebook third with 76%. [1]
- LinkedIn has reported thatbrands advertising on their platform see an increase in purchase intent ofup to 33%amongst prospective customers.. [1]
- WhatsApp came in second with 600 million and Facebook narrowly beat Instagram to the podium with 540 million downloadsApptopia).The age ranges of TikTokâs user base are as followsStatista)10 â 19 25%20 â 29 22.4%30 â 39 21.7%40 â 49. [1]
- 11%58.8% of all Tiktok usersbased in the United States are female. [1]
- 45%*Catching up on news 17%Finding/shopping for products. [1]
- analyzed48% of US internet users between the ages of 15 and 25 are Snapchat usersStatista)Only 5% of US internet usersover the age of 56 use Snapchat. [1]
- millionGlobally, Snapchat is more popular amongst women than men.57.4% of the appâs userbase are female, while 40.9% are maleStatista).Snapchat outscores all but two other social networks in terms of customer satisfaction. [1]
- The image sharing network boasts anACSI score of 77 out of 100.85%of Pinterestâs user baseaccess the platform via its mobile app. [1]
- Pinterest is a popular network globally, withmore than 50%of its user base located outside of the United States. [1]
- Despite 60% of Pinterest users being women, the platform is seeing an upsurge in popularity amongst men. [1]
- The platform reports a 50% yearonyear growth in its Gen Z user base and a 36% yearon year increase in Millenial users80% of US mothersare Pinterest users. [1]
- RegularâPinnersâspend80% more on retail purchasesthan consumers who arenât on the platform.90% of Pinterest usersuse the platform to find inspiration for a retail purchase. [1]
- 91% of its user base describe Pinterest as aâplace of positivityâwhile 83% of surveyed users say that the platform builds their self confidence2 out of 3 Pinterest userssay that they actively use the platform to find a trustworthy product or service. [1]
- This is a higher percentage than any other social media platform.25% of Pinterest usersâtime on the platform is spent shopping. [1]
- photos59%Watching videos21%**Sharing content with the platform. [1]
- âs greater community21%**Sharing content with a specific user12%**Catching up on news9%**Finding/shopping for products47%*Promoting their business5%. [1]
- According to Alexa, 37.7% of the platformâs visitors are from India. [1]
- The United States comes in second with 24.4% and Canada gets the bronze with 2.9%Alexa).B2B advertising is more prevalent on Quora than B2C.60% of the platformâs advertisershave business customers, while 40% target consumers. [1]
- Quora boasts a well educated user base, with65% of the platformâs usershaving a college degree. [1]
- Quora users are37% more likelyto occupy decision making positions within an organization than the general population. [1]
- More than80% of ad impressionsand click throughs occur on mobile phones and tablets. [1]
- Quoraâs age group spread is as followsBloggingX)18 â 2445.5%25 â 3432.5%34 â. [1]
- 552%Over 651.6%Reddit Facts and StatisticsIn Q4, 2020. [1]
- Reddit usersâ age ranges are spread as followsMarketing Charts)18 â 2421%25 â. [1]
- 651%52% of Reddit users in the United Statesaccess the platform on a daily basis. [1]
- 84% of US adults aged 18 29 say they use social media on a daily basis. [1]
- In comparison, 81% of those aged 30 â 49, 73% of the 50 â 64 age group, and 45% of those aged over 65 had the same responsePew Research). [1]
- Globally,men use social media more than women do.54% of the worldâs social network users are male and 46% are female. [1]
- .Facebook50% D vs 46% RYouTube55% D vs 42% RTwitter65% D vs 33% RInstagram64% D vs 32% RReddit79% D vs 21% RLinkedIn61% D vs 37% R 99% of social media usershave used their mobile devices to access at least one platform. [1]
- 80% of all social media interactionshappen on mobile devices. [1]
- When asked how effective social media has been for their digital business, brands responded with the following answersBuffer)43.4% said that itâs beenâsomewhat effective. [1]
- 67% of online shoppershave bought a product after seeing it advertised on social media. [1]
- The remaining 48% of respondents said they were most likely to be influenced by a combination of Instagram, YouTube, Pinterest, Twitter, LinkedIn, Snapchat, and RedditLovelyMobile). [1]
- 54% of peoplebrowsing social media are doing so because they want information on potential products to buy. [1]
- 49% of social mediausers say that theyâdepend onâinfluencer opinions to help them make purchasing decisions. [1]
- 75% of Twitter users have used the platform to get in touch with a company. [1]
- 59% of Facebook users have done the same, while Instagram brand engagement comes in at 34%Khoros). [1]
- Facebook pages have an average engagement rate of 0.08% and Twitter sits with a figure of 0.045%SocialMediaCollege). [1]
- These are the most common ways that people on social media engage with brands in one monthGWI)37% of people. [1]
- Twitter users are more likely to use the platform to reach out for support than their Facebook or Instagram counterparts.53% of all customerto brand interactions on Twitter have a support intent, while Facebook and Instagram come in at 46%Khoros). [1]
- how wellconsumersthink social support is being handled.80% of brands feel their providing adequatesupport via social media, while only8% of customers are satisfiedwith how their social support queries are handledSmartInsights). [1]
- According to Mark Zuckerberg, the majority of these brands are classified asOver 200 million brandsuse. [1]
- In 2015,71% of teens said they were on the platform, this has dropped to 67%in Q3 2020. [1]
- According to a 2018 study, a massive78% of US shoppershad bought a product they discovered on Facebook at least once. [1]
- If your brand has a presence on Twitter, expect users to reach out to you for support.71% of the peoplewho get in contact with you here expect a response within an hour. [1]
- This figure dropped to 22% for 2019 and 2020 but recovered to 23% by April 2021Statista). [1]
- Link engagement is remarkably high on Twitter.92% of the platformâs user interactionsare link clicks. [1]
- 90% of all Instagramâs usersfollow a business account. [1]
- While this says a lot about Instagramâs popularity with millennials, itâs worth noting that this figure was70% of all Instagram usersare under the age of 35.90% in 2015. [1]
- is is a clear indication that Instagram users are comfortable with seeing messages from brands that have a promotional angle.81% of people surveyed by Facebooksaid that they use Instagram to learn about products and business services. [1]
- Th Instagram posts tagged with a locationTagging a post with location is a high value play since it takes about 5 seconds to do.have a 79% engagementthan posts without a location tag. [1]
- 80% of survey respondentssay that Instagram helps them decide whether or not to buy a particular product. [1]
- his includes engagement with the post, following the brand, visiting their website, or making a purchase.87% of Instagram userssaid that theyâtook actionâafter seeing product information in their feed. [1]
- Itâs not because users are losing their appetite for mobile viewing, more a case of there being more devices on which to watch YouTube videos.40.9% of YouTubeâs video consumptionhappens on mobile device. [1]
- 83% of surveyed internet usersprefer watching video content on YouTube over any other platform. [1]
- 53% of these respondents say their kids watch YouTube on a daily basisPew Research). [1]
- 94.5% of US adultswho use their TV sets to watch streaming services also use their televisions to watch YouTube content. [1]
- Videos with the wordâbeginnerâ in their titles saw a50% increase in viewsbetween March and July of 2020. [1]
- YouTube is the most popular platform for B2B product research.50.9% of business decision makersturn to the platform to conduct procurement research. [1]
- Twitter comes in second at 89% and Facebook is tied with YouTube with 77% No other social media platform is as effective as generating traffic for B2B companies as LinkedIn. [1]
- YouTube misses out on the podium with 67% while Instagram languishes in fifth position with 15%DemandWave). [1]
- this is a significantly smaller percentage than Facebook, Instagram, and YouTube, LinkedInâs niche focus means that adverts promoting professional services are more likely to resonate with its audience of professionals.13% of the worldâs population. [1]
- LinkedIn has reported thatbrands advertising on their platform see an increase in purchase intent ofup to 33%amongst prospective customers.. [1]
- 33% of the worldâs B2B decision makersuse LinkedIn to conduct product research. [1]
- 25%20 â 29 22.4%30 â 39 21.7%40 â 49. [1]
- 20.3%50 and over 11% 58.8% of all Tiktok usersbased in the United States are female. [1]
- ** The lowest percentage of the five networks analyzed 48% of US internet users between the ages of 15 and 25 are Snapchat usersStatista). [1]
- Only 5% of US internet usersover the age of 56 use Snapchat. [1]
- Globally, Snapchat is more popular amongst women than men.57.4% of the appâs userbase are female, while 40.9% are maleStatista). [1]
- The platform reports a 50% yearonyear growth in its Gen Z user base and a 36% yearon year increase in Millenial users 80% of US mothersare Pinterest users. [1]
- RegularâPinnersâspend80% more on retail purchasesthan consumers who arenât on the platform. [1]
- 90% of Pinterest usersuse the platform to find inspiration for a retail purchase. [1]
- 91% of its user base describe Pinterest as aâplace of positivityâwhile 83% of surveyed users say that the platform builds their self confidence 2 out of 3 Pinterest userssay that they actively use the platform to find a trustworthy product or service. [1]
- The gender split is57% / 43% in favor of male users. [1]
- The United States comes in second with 24.4% and Canada gets the bronze with 2.9%Alexa). [1]
- B2B advertising is more prevalent on Quora than B2C.60% of the platformâs advertisershave business customers, while 40% target consumers. [1]
- 651% 52% of Reddit users in the United Statesaccess the platform on a daily basis. [1]
- There were 3.5 billion active social media users worldwide in 2019 (45% of the world’s population). [2]
- 75% of Instagram users take action like visiting a website or making a purchase after seeing an ad. [2]
- LinkedIn generates 277% more leads than Facebook and Twitter. [2]
- YouTube mobile ads receive viewer attention 83% of the time. [2]
- 44% of internet users have an ad. [2]
- More than 40% of internet users turn on their ad blocker while on social networks. [2]
- 76% of American adults can be reached with ads on Facebook. [2]
- There are more women on Facebook than men (53% vs. 47%). [2]
- The average engagement rate for Facebook live videos is 4.3%. [2]
- According to HubSpot’s Facebook live stats, live videos have a 4.3% engagement rate compared to a meager 2.2% for regular video. [2]
- 85% of Facebook videos are watched without sound. [2]
- 80% of Facebook users react negatively when a video automatically plays with sound. [2]
- It doesn’t stop there; 67% say they plan on increasing their use of Facebook ads over the next 12 months. [2]
- More than nine in 10 (91%). [2]
- Facebook Messenger ads are the third most popular planned investment (41%). [2]
- 44% of Americans over 13 can be reached with adverts on Instagram. [2]
- Users aged 18 to 24 are substantially more likely than those aged 25 to 29 to say they use Instagram (75% vs. 57%). [2]
- These Instagram statistics show that three quarters of Americans in the first age group have an Instagram account while only 57% of those in the other group report the same. [2]
- 55% of people in Generation Z have increased their use of Instagram in the past year. [2]
- According to eMarketer, more than half of users aged 16 to 24 report that they use Instagram more frequently now than they did last year. [2]
- 67% of American millennials have an Instagram account. [2]
- 75% of Instagram users take action after seeing an ad. [2]
- 85% of millennials have purchased a product after watching a video about it. [2]
- 60% of Instagram Stories are watched with the sound turned on. [2]
- Well, at least 60% of them do; the rest watch it on mute. [2]
- By the end of 2020, it’s projected that Instagram’s ad revenue will make up 30% of Facebook’s total ad revenue. [2]
- As many as 44% of those who had made an account left before ever sending a Tweet, according to Brandwatch’s Twitter statistics. [2]
- Men make up 56% of the ad audience on Twitter. [2]
- Despite having the highest post rate, the media has the lowest engagement rate just 0.009%. [2]
- The average engagement rate on Twitter is 0.048%. [2]
- According to social networking stats, the average Twitter engagement rate across industries is 0.048%. [2]
- With 0.08%, the alcohol industry ranks as the industry with the highest average engagement rate per post on Twitter. [2]
- The next two best performing industries on Twitter are higher education and the hotel industry, with engagement rates of 0.079% and 0.071% respectively. [2]
- 48% of LinkedIn users are women. [2]
- LinkedIn dominated the visitorto lead conversion rate with an impressive 2.74%. [2]
- Facebook and Twitter were far behind with rates below 1%. [2]
- Indeed, YouTube has won over 82% of Americans of all ages. [2]
- When it comes to the demographics of social media users on YouTube, it’s worth noting that women make up 54% and men 46%. [2]
- Globally, 83% of internet users turn to YouTube as their main source of video content. [2]
- It’s the secondmost popular platform for watching video content online 67% of Americans watch videos on it regularly. [2]
- YouTube has an impressive 51% penetration rate among American internet users aged 75 years and above. [2]
- 59% of Gen Z respondents say they use their YouTube app a lot more than they did last year. [2]
- YouTube mobile ads are highly effective for engaging users 83% of the time users focus on the message. [2]
- 70% of YouTube views take place on a mobile device. [2]
- How to videos shown in virtual reality have a 36% higher recall by viewers compared to the same videos watched on YouTube. [2]
- According to We Are Social’s 2019 Digital Report, the advertising reach of Snapchat is a little under 95 million users. [2]
- That’s 34% of Americans over the age of 13. [2]
- 56% of Snapchat users are female. [2]
- The same survey shows Instagram holds second position (35%), while Twitter and Facebook share a distant third place (6%). [2]
- Young adults aged 18 to 24 are far more likely than adults aged 25 to 29 to say they use Snapchat (73% vs. 47%). [2]
- Millennials and social media statistics published by Pew Research reveal that only 47% of adults aged 25 to 29 have a Snapchat account. [2]
- On the other hand, the number of Snapchat users in the 18 to 24 age group is much higher 73%. [2]
- 56% of users from Generation Z say they’re using Snapchat more this year than they did last year. [2]
- As many as 56% of Gen Z Snapchatters say they are more active on the app this year than they were in 2018. [2]
- In fact, only 8% of them say they advertise on Snapchat. [2]
- Generating leads (74%), improving sales (72%), and creating loyal customers (71%). [2]
- 54% of consumers want to see more video content from their favorite brands or businesses. [2]
- Male users between 25 and 34 years of age constitute the largest proportion (19%). [11]
- 98.5% of users access Facebook via mobile devices. [11]
- 70% of US adults use Facebook each day. [11]
- According to Facebook, the potential target audience that can be reached by means of ads on the platform are 2.28 million. [11]
- Facebook is used on average by31%for local news. [11]
- The average Facebook page post engagement rate is currently the highest (0.45%). [11]
- Just over 17% of Facebookâs active users access the platform via their desktop. [11]
- More than 56% of its advertising audience is male. [11]
- As of October 2021, about 61% of Facebook users were younger than 35. [11]
- Nearly 20% of US adults have bought a product by means of Facebook. [11]
- About 66% of Facebook users across the world visit the page of a local business at least once a week. [11]
- for Facebook ads is 0.9%. [11]
- The average conversion rate for Facebook ads is 9.21%. [11]
- Itâs predicted that by 2024, there will be close to 1.2 billion Instagram users. [11]
- About 40% of Americans use Instagram. [11]
- The majority of adult users in the United States (59%). [11]
- Nearly 40% of adult users in the United States use Instagram several times per day. [11]
- Photo posts are still the most common type of content, with videos posts making up nearly 20% of all main feed posts and carousel posts adding up to just over 17%. [11]
- Just over 50% of its advertising audience is male. [11]
- fewer than 10,000 followers have the best engagement rate (1.11%). [11]
- The engagement rates for business accounts with 10,000 100,000 followers and 100,000+ followers are 0.93% and 0.76% respectively. [11]
- Just over 11% of US adults have bought a product by means of Instagram. [11]
- 90% of people on Instagram follow at least one business. [11]
- ( About 66% of users say that Instagram helps them to interact with brands. [11]
- ( About 11% of US adults have indicated that they regularly get news via Instagram. [11]
- Nearly 90% of people have revealed that an influencer has motivated them to make a purchase via Instagram. [11]
- Over 80% of people rely on Instagram for researching services and products. [11]
- The estimated daily time per visitor is12 minutes and 34 seconds, which is significantly longer than many of the other social media sites. [11]
- Almost 5.5% of the globeâs population use Twitter. [11]
- 47% of Twitter users prefer brands that are culturally engaged. [11]
- ( Tweets that include hashtags get 100% more engagement. [11]
- More than 40% of Twitter users have a college degree. [11]
- In 2024, 38% of brands plan on increasing their investment in Twitter, while 36% plan on maintaining it. [11]
- ( As of March 2021, only5.7%of LinkedIn users in the United States accessed its app more than two to three times per month. [11]
- ( LinkedIn pages with complete info get 30% more weekly views. [11]
- ( As of October 2021, 56.6% of LinkedIn audiences were male while 43.4% were female. [11]
- Acknowledgment is key 77% of Twitter users appreciate a brand more when their tweet is responded to. [12]
- 84% of people expect brands to create content. [12]
- 70 80% of users ignore sponsored search results. [12]
- About 72% of all online shopping carts are abandoned. [12]
- This has been a big issue for online businesses, since only 8% of users return to finish shopping after they initially abandon their cart. [12]
- 90% of searchers haven’t made their mind up about a brand before starting their search. [12]
- Consumers don’t necessarily hate all advertisements, as 83% of them wish that they could just filter those they don’t want to see instead of blocking them all. [12]
- There is a hacker attack every 39 seconds, and 43% of cyber attacks target small businesses. [12]
- The average click through rate on paid search ads using AdWords is about 2%. [12]
- Customer reviews also influence 67.3% of purchasing decisions. [12]
- Worldwide digital ad spending is predicted to reach over $375 billion by 2021. [12]
- In 2015 alone, 18to 49year olds spent 4% less time watching TV and 74% more time watching content on YouTube. [12]
- Over 70% of YouTube watch time comes from viewers on mobile devices. [12]
- YouTube mobile ads receive viewer attention 83% of the time. [12]
- This is one of the most startling online advertisements vs traditional advertising statistics, seeing that TV ads only get attention 45% of the time. [12]
- The top brands on Instagram are seeing a per follower engagement rate of 4.21%, which is 58 times higher than on Facebook and 120 times higher than on Twitter. [12]
- 80% of users follow at least one business on Instagram, while more than 200 million people visit at least one business profile every day. [12]
- This is one of the more impressive Facebook advertising facts, representing a 23% yearon. [12]
- Facebook owned 24.5% of all digital video ad spending in 2018. [12]
- Facebook received nearly 87% of U.S. social media video ad spending in 2018. [12]
- The average engagement rate for Facebook video posts is 6.01%. [12]
- This spending is predicted to grow by 73% over the next five years, making social media platforms even more powerful when it comes to reaching new customers across the world. [12]
- In 2017, it already represented more than 16% of all digital ad spending in the world. [12]
- Investing in TV can increase advertising effectiveness by 40%. [12]
- That likelihood is 70% between three and six months, and 86% over three years. [12]
- Teens and millennials watch 40% less traditional TV than they did five years ago. [12]
- The amount of time 18to 34yearolds as a whole spent watching traditional TV â both live and time shifted â in Q3 2018 dropped by about 17.2% from the previous year. [12]
- Mobile searches for âbestâ have grown 80% in the past two years. [12]
- This information reflects the growing dominance of mobile devices compared to desktop computers, with up to 70% of total web traffic and 72% of digital ad spend now taking place on mobile. [12]
- 88% of consumers who search for a local business on their mobile call or visit that business within a day. [12]
- What’s more, 18% of all local searches lead to a sale within 24 hours. [12]
- It’s important to cater to your local clientele, as 72% of people who visit a physical shop choose one within five miles of their location. [12]
- It’s worth noting that since the arrival of the European Union’s General Data Protection Regulation in 2018, this figure has likely declined for businesses that serve customers in the EU. [12]
- Adding videos to your email can increase click rates by 300%, while interactive email content increases the rate of clickto. [12]
- 49% of consumers say they would like to receive promotional emails from their favorite brands on a weekly basis. [12]
- Research shows 32% of businesses send emails every day, while 41% send them on a weekly basis. [12]
- 91% of consumers check their email daily. [12]
- In 2016, Facebook made $26.2 billion dollars in revenue from their ads system, 95% of their total revenue. [13]
- In Q4 2015, the company had 50 million active business pages on its platform while only 6% of them actively advertise. [13]
- 70% of Facebook’s advertisers are outside the U.S., while a vast majority are small businesses. [13]
- Facebook is the fourth most effective social media platform to deliver content , with a 41% effectiveness rate. [13]
- 57% of the advertising budget of companies is dedicated to mobile. [13]
- Images are responsible for 75 to 90% of an ad’s performance on Facebook. [13]
- A Facebook video receives, on average, 135% more organic reach than a Facebook photo. [13]
- According to one study, the average clickthrough rate of a Facebook ad is 0.9% and the average costper. [13]
- Still, 94% of Facebook pages don’t use them, so there’s a lot of room for growth. [13]
- By 2017, Instagram’s global mobile ad revenues will reach $2.81 billion, accounting for over 10% of parent company Facebook’s global ad revenues. [13]
- 48.8% of brands are on Instagram. [13]
- By 2017, this is predicted to rise to 70.7%. [13]
- If we only look at the top 100 brands in the world, 90% have an Instagram account. [13]
- Over a third of Instagram users have used their mobile to purchase a product onlineâ making them 70% more likely to do so than non. [13]
- 75% of Instagram users take action, such as visiting a website, after looking at an Instagram advertising post. [13]
- 50% of Instagram users follow at least one business while 60% say that they learn about a product or service on the platform after looking at an Instagram advertising post. [13]
- Twitter is the second most effective social media platform to deliver content , with a 66% effectiveness rate. [13]
- 25% of Twitter advertising budgets are dedicated to mobile, and 89% of Twitter’s Q1 revenue in 2015 came from mobile. [13]
- Promoted tweets have been attributed to a 29% increase of offline sales. [13]
- People who see video ads on Twitter are 50% more likely to be aware of the advertiser’s brand, feel 14% more favorable about the brand, and had 18% higher purchase intent. [13]
- More than Around the world, there are 4.88 billion internet users now, which equates to almost 62% of the world’s population. [14]
- Over the past 12 months, the number of active social media users increased by more than 400 million, an addition of 9.9% for the total number to reach 4.55 billion. [14]
- 98.3% of Facebook usersaccess the social platform on mobile devices. [14]
- While 71% of teens used the platform in 2015, the figure has now dropped to 67%. [14]
- 16% of Facebook profilesare duplicates or fake. [14]
- 18.1% of people between the ages of 18. [14]
- 25.7% of people between the ages of 25. [14]
- 18.1% of people between the ages of 35. [14]
- 13.6% of people between the ages of 45. [14]
- 11% of people between the ages of 55. [14]
- 10.6% of people that are 65+ years old use. [14]
- total active Facebook users worldwide are female, and 3.2% are male between the ages of 13 and 17 years. [14]
- 9.3% of total active Facebook users worldwide are female, and 13.4% are male between the ages of 18 and 24 years. [14]
- 12.5% of total active Facebook users worldwide are female, and 19% are male between the ages of 25 and 34 years. [14]
- 7.7% of total active Facebook users worldwide are female, and 10% are male between the ages of 35 and 44 years. [14]
- 5.1% of total active Facebook users worldwide are female, and 5.6% are male between the ages of 45 and 54 years. [14]
- 3.4% of total active Facebook users worldwide are female, and 3.2% are male between the ages of 55 and 64 years. [14]
- 2.7% of total active Facebook users worldwide are female, and 2.5% are male after 65+ of age. [14]
- Facebook is used on the desktop by only 1.7% of its users. [14]
- 17.3% of Facebook users use it on desktop and mobile. [14]
- 81% of Facebook users access the platform via mobile. [14]
- 64% of Instagram userslie under the age group of 34. [14]
- 90% of Instagram usersfollow a business profile. [14]
- 80% of Instagram storiesthat contain and emphasize a call to action perform better. [14]
- 83% of Instagram usersuse the platform to discover new products and services. [14]
- In fact, 87% of people even took a specific action, like making a purchase, after seeing product information. [14]
- Over the past 12 months, Instagram’s advertising audience reach grew by 20.3%. [14]
- 8%of people between the ages of 13. [14]
- 31% of people between the ages of 18. [14]
- 31.2% of people between the ages of 25. [14]
- 15.9% of people between the ages of 35. [14]
- 7.9% of people between the ages of 45. [14]
- 3.9% of people between the ages of 55. [14]
- 2.2% of people that are 65+ years old use Instagram. [14]
- 3.7%of total active Instagram users worldwide are female, and 4.3% are male between the ages of 13 and 17 years. [14]
- 13.1% of total active Instagram users worldwide are female, and 17.1% are male between the ages of 18 and 24 years. [14]
- 14.8% of total active Instagram users worldwide are female, and 16.4% are male between the ages of 25 and 34 years. [14]
- 8.3% of total active Instagram users worldwide are female, and 7.6% are male between the ages of 35 and 44 years. [14]
- 4.5% of total active Instagram users worldwide are female, and 3.4% are male between the ages of 45 and 54 years. [14]
- 2.3% of total active Instagram users worldwide are female, and 1.6% are male between the ages of 55 and 64 years. [14]
- 1.3% of total active Instagram users worldwide are female, and 0.9% are male of 65+ years of age. [14]
- Almost5.5% of all the peopleon Earth use Twitter today. [14]
- 7.1% of all people around the world aged 13 and above use Twitter today. [14]
- 42% of all Twitter usershave graduated college. [14]
- 83% of the world’s leaders are on Twitter. [14]
- 26% of US users check their Twitter account several times a day. [14]
- 42% of all registered Twitter users visit the platform daily. [14]
- 6.6% of peoplebetween the ages of 13. [14]
- 17.1% of people between the ages of 18. [14]
- 38.5% of people between the ages of 25. [14]
- 20.7% of people between the ages of 35. [14]
- 17.1% of people that are 50+ years old use Twitter. [14]
- 29.6% of Twitter users are female. [14]
- 1.8% of total active Twitter users worldwide are female, and 3.3% are male between the ages of 13 and 17 years. [14]
- 9.2% of total active Twitter users worldwide are female, and 18.7% are male between the ages of 18 and 24 years. [14]
- 7.7% of total active Twitter users worldwide are female, and 16.7% are male between the ages of 25 and 34 years. [14]
- 5.6% of total active Twitter users worldwide are female, and 17.4% are male between the ages of 35 and 49 years. [14]
- 5.6% of total active Twitter users worldwide are female, and 14.1% are male of 50+ years of age. [14]
- Research shows that tweets with hashtags receive100% more engagement. [14]
- Using hashtags with tweets increases their engagement by 100% for the individual and50% for a brand. [14]
- If you follow such a strategy closely, you can gain 21% more engagement. [14]
- Tweets that use more than two hashtags might experience 17% less engagement. [14]
- Tweets that only include a couple of hashtags have a 55% higher chance of being retweeted by someone. [14]
- Based on research from Twitter, ads that don’t include hashtags get 23% more engagement. [14]
- YouTube accounts for more than 25% of total worldwide mobile traffic. [14]
- 70% of YouTube watch time takes place on mobile devices. [14]
- 77% of YouTube users in the US are 15to25year. [14]
- 70% of YouTube users in the US are 45to64year. [14]
- 21.2% of YouTube’s global audience are between 25 and 34 of age. [14]
- 17% of YouTube’s global audience are between 35 and 44 of age. [14]
- 45.8% of YouTube’s global users are female. [14]
- 54.2% of YouTube’s global users are male. [14]
- 6.3% of total active YouTube users worldwide are female, and 8.7% are male between the ages of 18 and 24 years. [14]
- 9.1% of total active YouTube users worldwide are female, and 12.1% are male between the ages of 25 and 34 years. [14]
- 7.8% of total active YouTube users worldwide are female, and 9.2% are male between the ages of 35 and 44 years. [14]
- 5.9% of total active YouTube users worldwide are female, and 6.3% are male between the ages of 45 and 54 years. [14]
- 4.3% of total active YouTube users worldwide are female, and 4.2% are male between the ages of 55 and 64 years. [14]
- 4% of total active YouTube users worldwide are female, and 3.7% are male of 65+ years of age. [14]
- This number roughly increased by 22 million (+2.9%). [14]
- 60% of LinkedIn usersare aged between 25 and 34 years. [14]
- 82% of B2B markersfind the greatest success on LinkedIn. [14]
- Almost 46% of social media traffic to a company’s website comes from LinkedIn. [14]
- Around the world, 14.3% of all people aged 18 years and above have a LinkedIn account today. [14]
- LinkedIn’s advertising audience reach has grown by 8.8% over the past 12 months. [14]
- 13.6% of peoplebetween the ages of 18. [14]
- 59.7% of people between the ages of 25. [14]
- 21.7% of people between the ages of 35. [14]
- 5.1% of people that are 55+ years old use LinkedIn. [14]
- 43.4% of LinkedIn users are female. [14]
- 9.1% of total active LinkedIn users worldwide are female, and 11.2% are male between the ages of 18 and 24 years. [14]
- 25.6% of total active LinkedIn users worldwide are female, and 33.6% are male between the ages of 25 and 34 years. [14]
- 7.2% of total active LinkedIn users worldwide are female, and 10.4% are male between the ages of 35 and 54 years. [14]
- 1% of total active LinkedIn users worldwide are female, and 1.9% are male of 55+ years of age. [14]
- The total number of people that use Pinterest every month decreased by around 10 million ( 2.2%). [14]
- Today, 5.6% of all the people on Earth use Pinterest. [14]
- More than 70% of Pinterest users are female. [14]
- 19.7% of people between the ages of 18. [14]
- 38.8% of people between the ages of 25. [14]
- 17.8% of people between the ages of 35. [14]
- 9.3% of people between the ages of 45. [14]
- 10.3% of people between the ages of 55. [14]
- 4.2% of people that are 65+ years old use Pinterest. [14]
- 77.1% of Pinterest’s users are female. [14]
- 14.8% of Pinterest’s users are male. [14]
- 16.2% of total active Pinterest users worldwide are female, and 2.6% are male between the ages of 18 and 24 years. [14]
- 29% of total active Pinterest users worldwide are female, and 5.9% are male between the ages of 25 and 34 years. [14]
- 13.6% of total active Pinterest users worldwide are female, and 2.6% are male between the ages of 35 and 44 years. [14]
- 7% of total active Pinterest users worldwide are female, and 1.7% are male between the ages of 45 and 54 years. [14]
- 7.7% of total active Pinterest users worldwide are female, and 1.6% are male between the ages of 55 and 64 years. [14]
- 3.1% of total active Pinterest users worldwide are female, and 0.8% are male of 65+ years of age. [14]
- TikTok reached this impressive figure despite still being blocked in India, which accounts for more than 650 million internet users (which is roughly 15% of the global internet population). [14]
- Users aged between 18 to 24 account for about 45% of TikTok’s global reach. [14]
- 56.1% of TikTok’s users are female. [14]
- 43.9% of TikTok’s users are male. [14]
- 24.7% of total active TikTok users worldwide are female, and 18.1% are male between the ages of 18 and 24 years. [14]
- 17% of total active TikTok users worldwide are female, and 13.6% are male between the ages of 25 and 34 years. [14]
- 6.8% of total active TikTok users worldwide are female, and 5.9% are male between the ages of 35 and 44 years. [14]
- 3.2% of total active TikTok users worldwide are female, and 2.8% are male between the ages of 45 and 54 years. [14]
- 1.7% of total active TikTok users worldwide are female, and 1.4% are male of 55+ years of age. [14]
- The digital ad spend has an estimated increase of12.7%in 2021 and as much as49%increase in some areas. [14]
- 2021 and is set to rise by a further 10.1% in 2024. [14]
- The growth of global advertising spend forecast for 2024 is by 8.2%. [14]
- Vertical Facebook videos with a description of lengths300 charactershave the potential to raise engagement rates from 0.18% to 0.39%. [14]
- Facebook live videos that last over 1 hour increases engagement from 0.19% to 0.86%. [14]
- With 84% engagement, Instagram is the second. [14]
- Instagram posts with at least one hashtag produce 12.6% more engagement. [14]
- Related pins account for 40% of engagement on Pinterest. [14]
- Tweets with a GIF gain 55% more engagement. [14]
- Instagram’s share of the US brand content interactions is67%. [14]
- 63% of customersexpect businesses to offer customer service through their social media. [14]
- 90% of social media users have already connected with a business or brand through their preferred platform. [14]
- Adults aged between 18 to 34 are most likely to follow a brand on social media, with 95% of them doing so. [14]
- The likelihood of a consumer to recommend a brand on social media after having a positive experience is about 71%. [14]
- 11% of Instagram users shop through the app. [14]
- 80% of users have tweeted something about a brand at least once. [14]
- Did you know experts predict that in 2024, the travel industryâs ad spend will increase by 36%?. [19]
- a 15% growth in mobile ad engagement have bought something because of an influencer or blogger, while only 10% have bought something because of a celebrity. [19]
- Of the 63% of consumers that have clicked on a social media advert, 33% made a direct purchase, according to an Episerver survey on cross. [19]
- According to DataReportal, thereâs been a 7.8% increase in active social media users across the globe since 2019. [19]
- Some 46% of global consumers are active on social media sites. [19]
- 93% of all social media advertisers use Facebook Ads on a regular basis. [19]
- 61% of Americans believe that diversity in advertising is important. [19]
- Google reflected on this and was able to create a training course on diversity and 90% of the company completed the course the same year. [19]
- Some 73% of Twitter users said that they find their feedâs ads informative, and 67% said those ads were relevant and not intrusive at all, according to an IPG Mediabrands survey. [19]
- 50% of all social media traffic to B2B websites and blogs comes from LinkedIn. [19]
- 15% increase in mobile ad engagement in 2020. [19]
- 20% of US shoppers bought something because of an influencer. [19]
- Out of 63% of people who click on social media ads, 33% made a purchase directly. [19]
- 93% of social media advertisers use Facebook Ads regularly. [19]
- Ads that depict inclusivity are 25% more useful and engaging than their non. [19]
- Itâs predicted that by 2024, there will be over 200 million views of mobile video content, and on average, will watch videos on their device for more than 30 minutes. [19]
- 50% of social media traffic to B2B websites comes from LinkedIn. [19]
- In 2024, 4.55 billion people use social media globally; +9.9% increase in social media users from last year. [15]
- The United States had over 334 million population in 2024, of which 84% were social media users. [15]
- Below are the most popular social media platforms among U.S. adults; YouTube â 81% Facebook â 69% Instagram â 40% Pinterest â 31% LinkedIn â 28% On average, 28% of people who use the internet found new products after viewing social media ads. [15]
- People on social media are 27% more likely to make monthly charity donations, and close to half believe it’s essential to give arms to the community. [15]
- 49% of internet users say they are likely to purchase from brands they see advertised on social media. [15]
- Instagram’s advertising reach is up to 5.7%. [15]
- Social ad impressions increase by 20% every year. [15]
- 80% of social media referral traffic to eCommerce websites came from Facebook in Q1 2019. [15]
- Twitter users spend 26% more time than users on other platforms in viewing ads. [15]
- Twitter Ad engagements increased by 29% in Q4 2019. [15]
- LinkedIn ads reach 12% of the world’s population and 62% of Americans. [15]
- On average, LinkedIn Sponsored InMail ads have a 52% open rate. [15]
- Gen Zwill more likely engage with your ad if it’s entertaining. [15]
- Baby boomersare likely to ignore your ad if it’s entertaining as well. [15]
- 54% of internet users use social media networks/sites to research products. [15]
- On average, 28% of people who use the internet found new products after viewing social media ads. [15]
- According to a report from GWI, 49% of internet users say they are likely to purchase from brands they see advertised on social media. [15]
- Welcome emails have an average open rate of 82%. [16]
- 91% of email users have unsubscribed from a company email they previously opted. [16]
- 49% of all emails are opened onmobile devices. [16]
- 54% of all emails are classified as spam. [16]
- The most opened emails related to hobbies, with an open rate of 27%. [16]
- 49% of consumers say they would like to receive promotional emails from their favorite brands on a weekly basis. [16]
- Personalized emails get 6x Higher Transaction Rates, but only 30% of brands use them. [16]
- 60% of consumers subscribe to a brandâs list to get promotional messages and deals. [16]
- Sending 3 abandoned cart emails results in 69% more orders than just one email which helps youreduce order form abandonment. [16]
- When asked aboutGDPR, 88% of consumers who are willing to share personal information want transparency about how itâs used. [16]
- 78% of salespeople using social media perform better than their peers. [16]
- 98% of sales reps with 5000+ LinkedIn connections meet or surpass sales quotas. [16]
- The outbound selling strategy of cold calling only has a 2.5% success rate. [16]
- Thanks to implementing a social selling program, boosted sales by 400%. [16]
- 77% of B2B purchasers wonât speak to a salesperson until theyâve done their own research. [16]
- 55% of buyers do research via social media. [16]
- Only 7% of respondents said that social selling was a priority for their sales organization. [16]
- By the time a salesperson gets involved, up to 90% of the sales process could be completed by social selling. [16]
- 87% of B2B buyers have a favorable impression of a salesperson if they were introduced to them through someone in their professional network. [16]
- ( 84% of executives use contacts and info from social networks as part of their purchase process. [16]
- 31% of B2B professionals sat that social selling allowed them to build deeper relationships with their clients. [16]
- 45% of businesses send their leads one email per week. [16]
- 40 70%+ of businesses qualified leads arenât yet ready to buy. [16]
- 20 40% of webinar attendees become leads. [16]
- 80% of new leads never translate into sales. [16]
- Companies that excel at lead nurturing generate 50% more sales ready leads at a 33% lower cost. [16]
- 66% of people says that email nurturing was the best way to reengage leads. [16]
- In 2018, 12% of all retail sales globally were eCommerce sales. [16]
- 43% of eCommerce traffic comes from organic Google searches. [16]
- 65% of consumers look up price comparisons on mobile while in a physical store ExitIntentcampaigns convert between 2 4% of abandoning visitors into email subscribers. [16]
- In 2017, Amazon accounted for 44% of all US eCommerce sales. [16]
- Nearly all (95%). [16]
- 51% of shoppers have completed an online purchase with a smartphone. [16]
- 93% of Millennials have compared online deals using a mobile device. [16]
- Shoppers made 108% more purchases using apps than they did on the mobile web during the 2017 holidays. [16]
- 81% of consumers trust the advice of family and friends over businesses. [16]
- 90% of people who recalled reading online reviews claimed that positive online reviews influence their buying decisions. [16]
- Nearly 70% of online consumers look at a product review prior to making a purchase. [16]
- 85% of people trust online reviews written by other consumers as much as they trust recommendations from personal contacts, which is up from 84% in 2016. [16]
- Personalized subject lines are 22% more likely to be opened. [16]
- 47% of emails are opened or discarded based solely on their subject line. [16]
- 56% of brands using an emoji in their email subject line had a higher open rate than those that did not. [16]
- Subject lines with a sense of urgency and exclusivity get a 22% higher open rate. [16]
- 70% of people over the age of 45 were susceptible to humor in a subject line but humor is not as likely to work on younger people. [16]
- 67% of clicks go to the first 5 results displayed in search engines. [16]
- 90% of web pages get zero organic traffic from Google. [16]
- 50% of search queries are 4 words or more. [16]
- 12% of search queries have a Featured Snippet box on Google. [16]
- Men spend 68% more money online than women 1.66 billion people shop online each year. [16]
- 56% of shoppers say that being presented with unexpected costs will cause them to they leave without completing their purchase. [16]
- 79% of US consumers said that free shipping would make them more likely to shop online. [16]
- 50% of consumers sayonline live chatis the most convenient way to reach a business. [16]
- Using visual content like videos onlanding pagescan improve conversions by 86%. [16]
- 74% of conversion rate optimization programs increase sales. [16]
- 68% of small businesses donât have a structured or documented conversion rate optimization strategy. [16]
- Only about 22% of businesses are satisfied with their conversion rates. [16]
- Personalized Call to Actions convert 42% more visitors than unpersonalized ones. [16]
- A 1 second delay in yoursite speedcan reduce conversions by up to 7%. [16]
- Multi step forms in WordPresscan lead to 300% more conversions. [16]
- Companies that blog get 55% more web traffic. [16]
- 57% of businesses have acquired a customer through their company blog. [16]
- 78% of Internet users conduct product research online. [16]
- 69% Millennials experience FOMO, the most of any age group. [16]
- 40% of Millennials overspend or go into debt to keep up with their friends. [16]
- About 27% of people head to social media. [16]
- 60% of Millennials make reactive purchases because of FOMO. [16]
- Facebook is the most common FOMO contributor (72%), followed by Instagram (14%), Twitter (11%), and Pinterest (8%). [16]
- The biggest things that create FOMO among Millennials are travel (59%), parties and events (56%), and food (29%). [16]
- 56% of people say theyâre afraid theyâll miss out if they donât stay on top of whatâs happening on social media. [16]
- 75% of male internet users are on Facebook as well as 83% of female internet users. [17]
- According to recode, 44% of teenagers asked to choose one social network if âtrapped on a deserted islandâ chose Snapchat, ahead of Instagram and Facebook. [17]
- Female internet users are more likely to use Instagram than men, at 38% vs. 26%. [17]
- 29% of internet users with college degrees use Twitter, compared to 20% with high school degrees or less. [17]
- 81% of millennials check Twitter at least once per day. [17]
- 91% of Social Media Users Are Accessing Social Channels Via Mobile Devices from CoSchedule. [17]
- 22% of the worldâs total population uses Facebook. [17]
- On any given day, Snapchat reaches 41% of 18 to 34year olds in the US. [17]
- Facebook continues to be the most widely used social media platform, with 79% of American internet users. [17]
- Based on total population, 68% of U.S. adults use it. [17]
- Instagram receives the silver medal with 32% of users, Pinterest coming in a close third with 31%, and LinkedIn and Twitter at 29% and 24% respectively. [17]
- Overall, daily active users accounted for 66 percent of monthly active users. [17]
- 51% of Instagram users access the platform daily, and 35% say they look at the platform several times per day. [17]
- Almost 80% of time spent on social media platforms happens on mobile. [17]
- Despite news of layoffs and executives leaving the company, Twitterâs revenue is up 8%. [17]
- 59% of Americans with social media accounts think that customer service through social media has made it easier to get questions answered and issues resolved. [17]
- Per Forbes, Facebook reported 47% growth in revenue to about $17.4 billion in the first half of 2017 over the same period last year. [17]
- 93% of Pinterest users use the platform to plan or make purchases. [17]
- 39% of LinkedIn users pay for monthly premium accounts. [17]
- Pinterest drives 25% of all retail website referral traffic. [17]
- More than 56% of online adults use more than one social media platform. [17]
- Per Forbes, Facebook mobile ads account for 87% of advertising revenues and stood at $8 billion in Q2 of 2017. [17]
- Tweets with images receive 18% more clicks than tweets without images. [17]
- On LinkedIn, 98% of posts with images receive more comments and posts with links have a 200% higher engagement rate. [17]
- There are about 81 million fake Facebook accounts and about 5% of twitter accounts are bogus. [17]
- 29% of smartphone users utilize general messaging apps, like Whatsapp, Viber, or Kik. [17]
- 81% of all adults in the United States have a Facebook account. [3]
- Between the ages of 25 and 34, 12.5% of all active Facebook users are female, and 19% are male. [3]
- 75% of high income earners use Facebook. [3]
- 36.9% of the total world population uses Facebook every month. [3]
- 98.5% of users access Facebook from mobile devices. [3]
- The time spent on Facebook by U.S. teens saw a drop of 16% yearon. [3]
- 69% of U.S. adults use Facebook. [3]
- The U.S. adult population on Facebook uses the social media platform daily, while 49% of them use it several times a day. [3]
- 43% of American users use Facebook to read the news. [3]
- 16% of Facebook users are fake or duplicates. [3]
- 60.6% of all social media users use Facebook. [3]
- Facebook engagement increases by 18% on Thursday and Friday. [3]
- 85% of smartphone users have the Facebook app. [3]
- A video post increases interaction by 600% on Facebook. [3]
- 90% of Facebook users post native videos. [3]
- 85% of videos watched on Facebook are on mute. [3]
- A live video engagement is 26% on Facebook, higher than any other social media platform. [3]
- Facebook videos with captions increase the watch time by 12%. [3]
- 49.9% of all posts are link posts, making it the most common Facebook content. [3]
- Status posts show a 0.14% engagement rate which is the highest for any content on Facebook. [3]
- The average engagement rate of Facebook posts is 3.91%. [3]
- 44% of users admit that Facebook influences their shopping decision. [3]
- 15% of Facebook users shop on Facebook. [3]
- The average organic reach for a Facebook post is 6.4% of the pageâs total likes. [3]
- 43.5% of the ad audience is female, while 56.5% is male. [3]
- A CTA in the middle of the video has witnessed a higher conversion rate of 16.95%. [3]
- The cost of a video ad is 10% of carousel or single image ads. [3]
- Audiences aged 18 24 spend 75% of their time on Facebook watching video ads. [3]
- 71% of shoppers feel they see relevant video ads on Facebook. [3]
- 64% of Instagrammers are under 34 years. [3]
- The 25 34 year old age group is the largest of the demographics, attributing to 31.2% of the total Instagram population. [3]
- 17.6% of the world population uses Instagram. [3]
- Instagram has 51.6% female and 48.4% male audiences. [3]
- 21% of users log in weekly, and 16% log in less often than that. [3]
- 38% of users log in to the platform multiple times. [3]
- 70% of the people watch Instagram stories daily. [3]
- 71.9% of the content on Instagram is photo posts. [3]
- 40% of Instagrammers post stories daily. [3]
- The average engagement rate for all post types is 0.83%. [3]
- The average engagement rate for photo posts is 0.81%, video posts is 0.61%, and carousel posts is 1.08%. [3]
- fewer than 10,000 followers have an average engagement rate of 1.11%. [3]
- Business accounts with 10,000 100,000 followers have an engagement rate of 0.93%. [3]
- Instagram has 58% more engagement per follower than Facebook. [3]
- Photos with faces perform almost 40% better than without faces. [3]
- Videos get 21.2% more engagement compared to images. [3]
- Posts with at least one hashtag average 12.6% more engagement. [3]
- Users like 4.2 billion posts on Instagram each day 80% of the stories with voiceover or music drive better low funnel results than ads with no sound. [3]
- Posts with tagged locations get 79% more engagement. [3]
- 90% of accounts follow at least one business on Instagram. [3]
- 81% of Instagrammers use the platform for researching new products and services. [3]
- 44% of businesses use stories to promote their products. [3]
- 98% of fashion brands use Instagram. [3]
- 67% of users watch branded stories. [3]
- 83% of Instagram users discover new products and services on the platform. [3]
- The average monthly follower growth of business accounts on Instagram is +1.46%. [3]
- 54% of all influencers on Instagram are nanoinfluencers, while 33% are micro. [3]
- 70% of shopping enthusiasts turn to Instagram for product discovery. [3]
- 50% of Instagram users are more interested in a brand when they see ads on Instagram. [3]
- 75% of Instagrammers take action on at least one ad. [3]
- The highest Instagram advertising audience is from the 25 34 age group, which is 32.3% of all Instagrammers. [3]
- Instagramâs advertising audience grew by 20.3%. [3]
- Marketers can reach 22.7% of the population aged 13+ with adverts on Instagram. [3]
- 48.4% of the ad audience on Instagram is female, and 51.6% is male. [3]
- Collection ads receive 6% more conversions. [3]
- 38.8% of Pinterest users are in the age group of 25. [3]
- More than 75% of Pinterest users are from outside the U.S. [3]
- Females make up more than 70% of the users on the platform. [3]
- 19.7% of Pinterest users are in the age group of 18. [3]
- 74% of users use the Pinterest app. [3]
- Pinterest users, in general, spend 29% more while shopping than non. [3]
- 86% of millennials use Pinterest to plan life events. [3]
- 63% of millennials use the platform to search for products and services. [3]
- Some 43% of Internet users in the U.S. have a Pinterest account. [3]
- Video views on Pinterest have increased by 200%. [3]
- 78% of Pinterest users say itâs useful to see brand content on the platform. [3]
- 55% of people use Pinterest to shop and buy. [3]
- 89% of U.S. pinners use Pinterest for inspiration in their path to purchase. [3]
- 98% of the users have tried something they found on Pinterest. [3]
- Related Pins account for 40% of engagement on Pinterest. [3]
- 70% use Pinterest to find accessories, watches, and jewelry. [3]
- 52% use their platform to develop their knowledge of great food and drinks. [3]
- Dads are 3x more likely to have shared boards than the average male pinner. [3]
- Pinterest trends increased to 56%, while the rest of the platforms rose to 38%. [3]
- Interaction with organic Pinterest shopping pins has increased by 44%. [3]
- 87% of people on Pinterest have bought a product because of Pinterest, while 93% use Pinterest to plan a future purchase. [3]
- 76% of pinners save items to purchase later. [3]
- 97% of all searches on Pinterest are unbranded. [3]
- Pins that show a product or service in action are 67% more likely to drive sales. [3]
- Shopping is a top priority for 48% of Pinterest users. [3]
- 85% of pinners put visuals first when shopping for apparel and furniture. [3]
- 61% of users have purchased because of sponsored pins. [3]
- 77.1% of ad audiences are female, and 14.8% are male. [3]
- Marketers can reach 3.8% of the population that is aged 13+ with adverts. [3]
- The majority of ad audiences on Pinterest are from the age group of 25 34, which constitutes 38.8% of all Pinterest users. [3]
- Quarteron quarter change of Pinterestâs advertising reach is +4.4%. [3]
- 78% of users say content from brands is useful, including ads. [3]
- 83% of the worldâs leaders are on Twitter. [3]
- 79% of users of Twitter are not from the U.S. [3]
- 27.9% of global Twitter users are aged between 18 and 24 years. [3]
- 29.6% of Twitter users are female, and 70.4% are men. [3]
- 7.1% of all people aged 13 and above use Twitter. [3]
- 42% of all Twitter users are college graduates. [3]
- 77% of Twitter users earn more than $75,000+ each year. [3]
- 26% of U.S. users check Twitter multiple times in a day 46% of all Twitter users visit the platform daily. [3]
- 25% of users use the app every week, while 71% visit at least weekly. [3]
- 12% of U.S. users rely on Twitter for news. [3]
- 80% of the active users access Twitter via smartphones. [3]
- Tweets with hashtags have witnessed engagement by 100% for individuals and 50% for brands. [3]
- Using 1 2 hashtags can get you 21% more engagement. [3]
- Tweets with more than 2 hashtags might have 17% lesser engagement. [3]
- Hashtagged tweets have a 55% more chance of being retweeted. [3]
- The top 10% of tweeters contribute 92% of tweets in the U.S. [3]
- Twitterâs timeline generates +31% higher emotional connection and +28% higher levels of memorability versus the social media average. [3]
- Tweets with a GIF gain 55% more engagement than those without. [3]
- 85% of SMB users on Twitter say providing customer service is important. [3]
- 53% of Twitter users are likely to be the first purchasers of new products. [3]
- Companies using Twitter for customer service see a 19% lift in customer satisfaction. [3]
- 50% of consumers use Twitter, while 36% follow brands on Twitter. [3]
- 40% of the users admitted purchasing something they saw on Twitter. [3]
- 92% of companies tweet more than once a day. [3]
- 93% of brand followers on Twitter plan to buy from them. [3]
- 69% of brand followers on Twitter have already purchased from them. [3]
- Ads with no hashtag received 23% more engagement. [3]
- Marketers on Twitter can reach 7.1% of the 13+ age group population with adverts. [3]
- 29.6% of ad audiences are female, and 70.4% are male. [3]
- The advertising revenue of Twitter grew 87% year on year. [3]
- Advertisers saw a rise of 89% in video completion rates. [3]
- Total ad engagement increased by 32% year on year. [3]
- There are 56.6% of male users and 43.4% female users on LinkedIn. [3]
- Almost 60% of LinkedIn users are in the age group of 25. [3]
- 60% of the U.S. LinkedIn users earn $100,000/year. [3]
- 57% of LinkedIn traffic is from mobile devices. [3]
- 91% of executives rate LinkedIn as their first choice for professionally relevant content. [3]
- About 45% of LinkedIn article readers are in upper. [3]
- 39% of LinkedIn users never share content, while 16% of the profiles actively share multiple posts every week. [3]
- Live streams witnessed a 437% yearon year increase in views. [3]
- 2% of LinkedIn users havenât yet joined any group on LinkedIn. [3]
- 39% of users are LinkedIn premium account holders. [3]
- 22.04% of LinkedIn traffic comes from search alone. [3]
- 99.63% of LinkedIn search traffic comes from organic search. [3]
- LinkedIn Pages with complete information get 30% more weekly views compared to others. [3]
- There is a 50% rise in engagement yearover. [3]
- According to LinkedIn, companies that post 20 times per month reach at least 60% of their unique audience. [3]
- Images on average result in a 98% higher comment rate than without on LinkedIn. [3]
- Links to Youtube videos play directly in the LinkedIn feed and typically give a 75% higher share rate. [3]
- Messages sent have increased 35% yearover. [3]
- Weekly LinkedIn members who engage heavily with content are 5x more likely to return daily. [3]
- 46% of social media traffic to the companyâs website comes from LinkedIn. [3]
- 52% of buyers list LinkedIn as the most influential channel during their research process. [3]
- InMail has a 300% higher response rate than email, with a 10 25% hit rate on LinkedIn. [3]
- 80% of B2B leads coming from social media are from LinkedIn. [3]
- 15% of Linkedin users are senior. [3]
- An ad on LinkedIn can reach 14.3% of the worldâs population over 18 years of age. [3]
- Quarteron quarter change of LinkedInâs advertising reach is +2.9%. [3]
- 43.4% of ad audiences are female, and 56.6% are male. [3]
- Sponsored InMail has an opening rate of 52% on LinkedIn. [3]
- LinkedIn Message Ads have a 40% conversion rate. [3]
- 65% of B2B companies have generated a customer through LinkedIn paid ads. [3]
- The cost per lead is 28% lower than on Google AdWords on LinkedIn. [3]
- LinkedIn has reported that its âmatched audienceâ targeting feature procured a 32% increase in post click conversion rates and a 30% boost in CTR. [3]
- 58% of B2B advertisers like the ROI of LinkedIn ads. [3]
- The average conversion rate of video ads on LinkedIn for the U.S. is 6.1%, more than any other contemporary platform. [3]
- 56.1% of TikTok users are female, and 43.9% are male. [3]
- 45% of TikTok users are in the age group of 18. [3]
- 69% of the U.S. teens use TikTok. [3]
- 63% of Gen Z use TikTok on a daily basis. [3]
- 20% of TikTok users earn more than $75,000. [3]
- Over 34% of TikTokers make videos daily. [3]
- 90% of all TikTok users access the app on a daily basis. [3]
- 68% of TikTok users watch someone elseâs video. [3]
- 55% of TikTok users upload their own videos. [3]
- 41% of users have uploaded their reactions to other videos on TikTok. [3]
- 87.3% of videos have at least one hashtag. [3]
- The engagement rate of TikTok is 18%. [3]
- 90% of TikTok users open the app multiple times. [3]
- 90% of TikTok users use android. [3]
- 43% of users have taken part in duets. [3]
- 63% of engaged TikTok users claim to have liked a video in the last month. [3]
- 54% of engaged TikTok users claim to have commented on somebody elseâs video. [3]
- 25% of the featured videos are either by celebrities or influencers. [3]
- 80% of the top videos have music. [3]
- Inapp purchases increased by 500% in 2018. [3]
- TikTok also saw an additional jump of 380% in 2020. [3]
- TikTok revenue grew by 60% in 2021. [3]
- 42% of all TikTok revenue now comes from the U.S. TikTok influencers with 2.5 million followers charge around $800 per post. [3]
- 61% of TikTokers mentioned that they tend to buy from brands they see advertised, and 63% consider themselves brand conscious. [3]
- Brands create 3.7% of the content on TikTok. [3]
- 33% of customers respond better when ads refer to them directly on TikTok. [3]
- 50% of ads have emotional messages. [3]
- More than 80% of users are in the age group of 13. [3]
- 54.4% of Snapchat users are female, and 44.6% of users are male. [3]
- The daily snap creation witnessed a growth of 25% year on year. [3]
- 76% of Snapchatâs daily active users engage with augmented reality. [3]
- 46% of Americans open the Snapchat app multiple times a day. [3]
- 57% of the total content shared on Snapchat is videos. [3]
- 70% of Gen Z in the U.S. has watched the news on Discover content on Snapchat. [3]
- There is an 80% increase in SportsCenter viewership from last quarter too. [3]
- More than 70% of Gen Z watch Snap Originals. [3]
- 60% of Snapchat users create new content on the app every day. [3]
- Snapchat saw a 50% rise in video calls. [3]
- Snapchatters are spending 25% more time than usual playing with lenses. [3]
- Snapchat confirms increased engagement on ads, with a 36% increase in install volume for app ads and a 19% increase in swipe. [3]
- Snapchat increased its revenue by 57% year on year in Q3, 2021. [3]
- 64% of businesses are on Snapchat. [3]
- 34% of teenagers consider Snapchat as their preferred app in the U.S. [3]
- 76% of Snapchatters make their purchases online every holiday season. [3]
- Snapchat users are 60% more likely to make impulse purchases. [3]
- Snapchatters are 20% more likely to make purchases on mobile. [3]
- 35% of Snapchatters send snaps about products theyâre interested in buying. [3]
- Geofilter shared to a national audience can reach 40 60% of the daily Snapchat users. [3]
- 80% of users use Snapchat at a restaurant, 66% while shopping, and 50% use Snapchat at the gym. [3]
- Marketers on Snapchat can reach 8.8% of the 13+ age group population with adverts. [3]
- 54.4% of ad audiences are female, and 44.6% are. [3]
- male Quarteron quarter change of Snapchatâs advertising reach is +4.7%. [3]
- Snapchat global advertising revenue is predicted to reach $2.62 billion. [3]
- 64% of Snap Ads are viewed with sound on. [3]
- 55% of Gen Z have an ad recall after watching 0 to 2 seconds of a Snapchat ad. [3]
- Snapchat Sponsored Lenses are predicted to reach 16 million daily viewers. [3]
- 57% of all brand posts are video ads. [3]
I know you want to use Social Media Advertising Software, thus we made this list of best Social Media Advertising Software. We also wrote about how to learn Social Media Advertising Software and how to install Social Media Advertising Software. Recently we wrote how to uninstall Social Media Advertising Software for newbie users. Donât forgot to check latest Social Media Advertising statistics of 2024.
Reference
- nealschaffer – https://nealschaffer.com/social-media-marketing-statistics/.
- dreamgrow – https://www.dreamgrow.com/21-social-media-marketing-statistics/.
- smallbizgenius – https://www.smallbizgenius.net/by-the-numbers/social-media-marketing-statistics/.
- socialpilot – https://www.socialpilot.co/blog/social-media-statistics.
- hootsuite – https://blog.hootsuite.com/social-media-advertising-stats/.
- sproutsocial – https://sproutsocial.com/insights/social-media-statistics/.
- statista – https://www.statista.com/topics/1538/social-media-marketing/.
- adespresso – https://adespresso.com/blog/social-media-advertising-statistics/.
- hubspot – https://blog.hubspot.com/blog/tabid/6307/bid/23865/13-mind-bending-social-media-marketing-statistics.aspx.
- hubspot – https://www.hubspot.com/marketing-statistics.
- oberlo – https://www.oberlo.com/blog/social-media-marketing-statistics.
- influencermarketinghub – https://influencermarketinghub.com/social-media-statistics-2024/.
- smallbizgenius – https://www.smallbizgenius.net/by-the-numbers/advertising-statistics/.
- adstage – https://blog.adstage.io/2017/05/19/social-media-advertising-stats.
- statusbrew – https://statusbrew.com/insights/social-media-statistics/.
- sociallybuzz – https://www.sociallybuzz.com/the-effectiveness-of-social-media-advertising/.
- wpforms – https://wpforms.com/digital-marketing-statistics/.
- wordstream – https://www.wordstream.com/blog/ws/2017/01/05/social-media-marketing-statistics.
- smartinsights – https://www.smartinsights.com/social-media-marketing/social-media-strategy/new-global-social-media-research/.
- warroominc – https://www.warroominc.com/institute-library/blog/11-social-media-advertising-statistics-for-2021/.
How Useful is Social Media Advertising
One of the primary advantages of social media advertising is its ability to target specific audiences with pinpoint accuracy. Advanced algorithms analyze users’ online behavior, interests, and demographics to ensure that ads are shown to the most relevant individuals. This targeted approach increases the chances of generating leads and converting them into customers, thereby maximizing ROI for businesses.
Furthermore, social media advertising offers unparalleled opportunities for engagement with customers. Through interactive posts, videos, and direct messaging, brands can build relationships with their target audience in a more personal and meaningful way. This direct communication not only boosts brand loyalty but also provides valuable feedback that can be used to improve products or services.
Another notable benefit of social media advertising is its cost-effectiveness compared to traditional advertising channels. With options to set daily or lifetime budgets, businesses can control their advertising spend and ensure that it aligns with their overall marketing strategy. Additionally, many social media platforms offer analytics tools that allow businesses to track the performance of their ads in real-time and make data-driven decisions to optimize their campaigns.
Moreover, social media advertising enables businesses to stay relevant and competitive in an increasingly digital world. With more consumers turning to online platforms to research products and make purchasing decisions, having a strong presence on social media is essential for staying top of mind and reaching potential customers where they spend a significant amount of their time.
Despite these advantages, social media advertising also comes with its challenges and limitations. One of the most common criticisms is the issue of ad fatigue, where users become immune to seeing repetitive or irrelevant ads. This can result in decreased engagement and ad performance, ultimately impacting the effectiveness of the overall campaign.
Additionally, the ever-evolving landscape of social media platforms means that businesses must constantly adapt their advertising strategies to keep up with new features, algorithm changes, and trends. This requires a significant investment of time and resources to stay ahead of the curve and ensure that ads remain effective in reaching the target audience.
In conclusion, while social media advertising offers numerous benefits for businesses looking to expand their reach and connect with customers, it is crucial to approach it strategically and with a comprehensive understanding of its strengths and limitations. By leveraging targeted advertising, fostering engagement with customers, and staying up-to-date on industry trends, businesses can maximize the potential of social media advertising and see tangible results in their marketing efforts.
In Conclusion
Be it Social Media Advertising benefits statistics, Social Media Advertising usage statistics, Social Media Advertising productivity statistics, Social Media Advertising adoption statistics, Social Media Advertising roi statistics, Social Media Advertising market statistics, statistics on use of Social Media Advertising, Social Media Advertising analytics statistics, statistics of companies that use Social Media Advertising, statistics small businesses using Social Media Advertising, top Social Media Advertising systems usa statistics, Social Media Advertising software market statistics, statistics dissatisfied with Social Media Advertising, statistics of businesses using Social Media Advertising, Social Media Advertising key statistics, Social Media Advertising systems statistics, nonprofit Social Media Advertising statistics, Social Media Advertising failure statistics, top Social Media Advertising statistics, best Social Media Advertising statistics, Social Media Advertising statistics small business, Social Media Advertising statistics 2024, Social Media Advertising statistics 2021, Social Media Advertising statistics 2024 you will find all from this page. đ
We tried our best to provide all the Social Media Advertising statistics on this page. Please comment below and share your opinion if we missed any Social Media Advertising statistics.