Video CMS Statistics 2024 – Everything You Need to Know

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Are you looking to add Video CMS to your arsenal of tools? Maybe for your business or personal use only, whatever it is – it’s always a good idea to know more about the most important Video CMS statistics of 2024.

My team and I scanned the entire web and collected all the most useful Video CMS stats on this page. You don’t need to check any other resource on the web for any Video CMS statistics. All are here only 🙂

How much of an impact will Video CMS have on your day-to-day? or the day-to-day of your business? Should you invest in Video CMS? We will answer all your Video CMS related questions here.

Please read the page carefully and don’t miss any word. 🙂

Best Video CMS Statistics

☰ Use “CTRL+F” to quickly find statistics. There are total 381 Video CMS Statistics on this page 🙂

Video CMS Usage Statistics

  • Infographics have had the biggest increase in usage among B2B marketers in the last four years now at 67%. [0]

Video CMS Market Statistics

  • Only 17% of marketers use landing page A/B tests to improve conversion rates. [1]
  • 64% of SEO marketers call mobile optimization an effective investment. [1]
  • About 80% of marketing professionals say that video content is becoming more important in the business world. [2]
  • 35% percent of marketers use live video. [2]
  • Animoto’s Social Video Forecast suggests that 76.5% of marketers and small business owners are seeing results with video marketing. [2]
  • 79% of marketers say live video facilitates a more authentic interaction with an audience. [2]
  • 61% of marketers say a benefit of live streaming video is that it creates content that can be viewed or repurposed later. [2]
  • 60% of marketers say a benefit of live video is getting real. [2]
  • The video streaming market is predicted to be worth $247 billion by 2027. [2]
  • 70% of marketers say that video produces more conversions than any other content. [2]
  • Subscription based video on demand revenue is predicted to grow by 10.7% each year to yield a market volume of $85,735 million by 2025. [2]
  • A mere 3% of marketers currently use the live streaming function on LinkedIn. [2]
  • About 17% of digital marketers incorporate Instagram Live in their content strategies. [2]
  • Less than 10% of marketers incorporate YouTube Live in their marketing strategies. [2]
  • 70% of companies invest in content marketing, which could include visual marketing strategies. [0]
  • One fourth of marketers are investing in content marketing related to product promotions while just over 20% of investing in branded storytelling specifically. [0]
  • Design and visual content is the biggest challenge for 23.7% of content marketers. [0]
  • 49% of marketers rate visual marketing as Very Important to their marketing strategy, and 22% consider it Important, and 19% say that their strategy is nothing without visual content. [0]
  • 49% of marketers primarily use visual content on blogs and websites followed by social channels such as Facebook and Instagram. [0]
  • 40% of marketers predict that between 51% and 80% of businesses will heavily rely on visual content into 2021. [0]
  • 57% of marketers used live video in 2019. [0]
  • Infographics have had the biggest increase in usage among B2B marketers in the last four years now at 67%. [0]
  • According to forecasts, Etsy’s revenue is projected to grow at a 67 percent CAGR between 2019 and 2021, making it one of the fastest growing online marketplaces worldwide. [3]
  • Given this, it’s no surprise that 79% of marketers see LinkedIn as a very good source of leads, with 43% of marketers saying they have sourced at least one customer from LinkedIn. [4]
  • That number increases for B2B marketers, who report that 80% of their social media leads come from LinkedIn, with 40% seeing LinkedIn as their most effective channel for driving high quality leads. [4]
  • So, it is no surprise that 98% of content marketers use LinkedIn for content marketing, especially for B2B marketing and lead generation. [4]
  • In fact, LinkedIn Video was named one of the most effective platforms for video marketing, though only 28% of marketers agree. [4]
  • In a 2021 HubSpot Blog poll of 1,000+ global marketing professionals, 79% of marketers report buying paid advertising on social media. [5]
  • According the same poll, 85% of marketers rank shortform videos as the most effective type of social media content in 2021 64% of marketers plan to invest more in short form video in 2024. [5]
  • 82% of marketers repurpose content across various social media channels. [5]
  • 83% of marketers believe the quality of social media posts is more important than the quantity. [5]
  • In a 2021 HubSpot Blog poll, 79% of marketers report buying paid advertising on Facebook. [5]
  • According to the same poll, more than 50% of marketers plan on increasing their investments in Facebook, YouTube, and TikTok in 2024. [5]
  • Facebook ads are used by 70% of marketers, and there were 10 million active advertisers on the platform in Q3 2021. [5]
  • 81% of businesses prefer video marketing on Facebook. [5]
  • In a HubSpot Blog poll of 1,000+ global marketers, 79% of marketers plan to continue investing in Twitter Spaces in 2024. [5]
  • In a 2021 HubSpot Blog poll, 58% of marketers plan to leverage Instagram Reels in 2024. [5]
  • 98% of marketers say Instagram is the most influential platform for influencer marketing, which is 44% higher than Facebook. [5]
  • In a 2021 HubSpot Blog poll of 1,000+ global marketers, 73% of marketers prefer Instagram for influencer marketing. [5]
  • In a 2021 HubSpot Blog poll of 1,000+ global marketers, 44% of marketers plan to leverage YouTube for the first time in 2024. [5]
  • 54% of all people want marketers to put out more video content, and this is an excellent place to begin. [5]
  • In a 2021 HubSpot Blog poll of 1,000+ global marketers, 61% of marketers plan to increase their investment in TikTok marketing in 2024. [5]
  • 73% of marketers believe that their efforts through social media marketing have been “somewhat effective” or “very effective” for their business. [5]
  • Of all the revenue made in the OTT market…51.58% comes from advertising videoondemand 40.16% from subscription videoondemand 5.1% from payperview, known as transactional videoon demand 3.16% from Video Downloads. [6]
  • Even though advertising generates 51% of the total revenue in the OTT market, subscription customers generatenearly twice as muchmoney per user than users who use ad. [6]
  • The SVOD market is expected to grow by 52% by 2025, whilst the total OTT revenue is predicted to jump 53% in the same time, totaling $272 billion. [6]
  • OTT revenue in the US will increase more than 100% between 201723, up to $48 billion, whilst revenues in China will triple to $26 billion, accounting for one fifth of the global market. [6]
  • The most popular mobile operating system across all markets is Android with a 72.2% share of the market, with iOS on 26.66%. [6]
  • In the US and Canada, Apple has a much larger mobile market, with iOS earning 53.94% market share to Android’s 45.71%. [6]
  • Whilst at the other end of the scale, in the South American smartphone market, iOS is only on 10.7% of devices compared to 88.99% that Android is on. [6]
  • Of all the revenue made in the OTT market… From January to April 2020, US households increased their viewing of AVOD services by 9%, compared to just a 5% increase in non AVOD services over the same period. [6]
  • Programmatic impressions of marketing campaigns increased by 207% on connected TVs in the USA. [6]
  • 42% of US agencies and marketing professionals expect to up their advertising spending on OTT platforms in 2021. [6]
  • The second biggest SVOD service for revenue in 2021 is Disney, which will get 25.9% of the market. [6]
  • In Africa, CanalPlus has a huge 54% share of the TV streaming market. [6]
  • The European TV streaming market is more fragmented, with four apps taking double digit market share, namely Samsung TV with 19%, Chromecast at 12%, and Amazon Fire TV and LG TV both with a 10% share. [6]
  • Stat#2 86% of businesses use video as a marketing tool. [7]
  • The number of businesses using video as a marketing tool has increased by 41% since 2016. [7]
  • Stat#8 94% of video marketers say video has helped increase user understanding of their product or service. [7]
  • Stat#16 A new study shows that 89% of video marketers are planning to use YouTube in their 2021 video marketing strategy. [7]
  • 70% of video marketers plan to include Facebook in their 2021 video marketing strategy. [7]
  • 38% of marketers post videos on LinkedIn. [7]
  • 28 percent of marketers agree with this statement. [7]

Video CMS Latest Statistics

  • These may include 100 percent prepay review, extrapolation, referral to a Recovery Auditor, or other action. [8]
  • Email collection forms were the most successful at converting viewers, with a 15% conversion rate in 2020. [1]
  • Events placed at the beginning of videos perform the best, with a conversion rate of 12.7%. [1]
  • 3.5% of ecommerce website visits via mobile are converted into purchases, compared to 3.9% on desktop. [1]
  • Email visitors are the most likely to convert on forms — and people coming from search advertisements are the least likely. [1]
  • The highest bounce rates are on social (45%) followed by direct (44%). [1]
  • Almost 25% of companies invest in mobile optimization as a top SEO tactic. [1]
  • One report, for example, shows that “Live video grew by 93%, with an average viewing time of 26.4 minutes per session.”. [2]
  • The online live streaming industry has grown 99% between April 2019 and April 2020. [2]
  • 63% of people ages 1834 are watching live. [2]
  • Approximately 34% of Generation Z have shown a new interest in live streams, especially on social platforms. [2]
  • Professionals anticipate that 82% of internet use will be for streaming video by 2024. [2]
  • Professionals also anticipate that 79% of mobile users will be for streaming video by 2024. [2]
  • Access to exclusive coverage is the reason why 26% of viewers tune into live streams. [2]
  • By 2024, almost 25% of United States Households will cancel their cable subscriptions. [2]
  • 90% of people watch videos over the internet. [2]
  • Live streams fail to start 2.6% of the time. [2]
  • OTT platforms with lower quality videos run the risk of losing about 25% of their revenue. [2]
  • Online videos with a start up time exceeding even two seconds have significantly higher streaming video abandonment rates, with each incremental second propelling another 6% of 23. [2]
  • About 66% of video streaming service providers have difficulty determining how much bandwidth they need for high. [2]
  • H.264 remains the dominant codec, supported by 96.96% of browsers, and makes up 82% of the video processed by encoding.com. [2]
  • 29% of consumers would pay a premium if 5G provided a better quality video on mobile devices and decreased buffering. [2]
  • Access to 5G is predicted to increase revenue from streaming on mobile devices by 85% from 2021 to 2028. [2]
  • 77% of employees have experienced problems like buffering while streaming live video at work. [2]
  • As of 2019, 55% of enterprises are now using live video for their company or division. [2]
  • 53% of enterprises stream or broadcast live video in their organization at least once a week, with 29% using it daily. [2]
  • 65% of enterprises surveyed said they live streamed to multiple locations. [2]
  • The top 3 challenges faced by enterprise live streamers include live streaming to employees working remotely (41%), live streaming from remote locations or conference centers (39%), and managing bandwidth in their facilities (36%). [2]
  • 81% of Enterprise live streamers display their live video streams or broadcasts on employee desktops. [2]
  • 64% display on mobile devices or smartphones, while 31% used a combination of TVs and screens with set. [2]
  • There are reports that support calls have been reduced by 43% thanks to videos. [2]
  • This is a rise of 20% year on year. [2]
  • In 2018, 60% of viewers conduct online searches while watching a live stream. [2]
  • 82% of viewers say they prefer seeing a live stream rather than a brand’s social posts. [2]
  • 80% of people would rather watch a live video from a brand than read their blog. [2]
  • The US saw a 217% spike in live news viewership with the midterm election, and the World Cup lifted overall global traffic up by 29%. [2]
  • 67% of live video viewers are more likely to buy a ticket to a concert or event after watching a live video of that event or a similar one. [2]
  • Breaking news makes up 56% of most. [2]
  • Conferences, speakers, concerts, and festivals are the second most popular type of content at 43%. [2]
  • Sporting events account for 86% of live. [2]
  • Companies that use video features grow revenue 49 percent faster than non. [2]
  • According to a Digital TV Research report, advertising revenue will reach $47 billion by 2024. [2]
  • 45% of live video audiences would pay for live video from a favorite sports team, speaker, or performer. [2]
  • Working with multiple video players and DRM technologies poses a challenge according to 38% of streaming service providers. [2]
  • 62% of people believe that video helps to make teachers’ lectures more effective. [2]
  • 81% of students report that digital learning technology helps them learn. [2]
  • 26% use Facebook, 15% use Snapchat, 13% use Instagram, and 13% use Twitter. [2]
  • Approximately 79% of U.S. households access paid or ad funded streaming services as of June 2020, which is up from 76% 6 months earlier. [2]
  • 39% of sports fans tune into social media live streams to watch their favorite teams and sporting events.. [2]
  • Around 29% of internet users accessed live stream function on their preferred social media platform in May 2020. [2]
  • Live streaming on LinkedIn Live has grown in popularity by 158% from the first to the third quarter of 2020. [2]
  • 28% of Facebook users view a live stream on the platform each month. [2]
  • About 13% of all live stream viewers on social media are on Instagram. [2]
  • “Live” feature grew by 70% in April 2020. [2]
  • Live users are Gen Zers, 47% are single, and 20% are students. [2]
  • Between January and August 2020, the number of live streamed events hosted increased by 1468% 92. [2]
  • Search engines saw a 300 500%increase in searches for live streaming platforms during the middle of March 2020. [2]
  • Live stream watch time has increased by 250%. [2]
  • Approximately 44% of Brazilians streamed video content on smart TVs and streaming services during the lockdown. [2]
  • Streaming during business hours surged by 60% at the beginning of COVID 19 lockdowns in Spain. [2]
  • The first quarter of 2020 saw a 40% increase in SVOD viewing in the United States as compared to the months leading up to that. [2]
  • When lockdowns started in March 2020, 68% of Disney Plus viewers in the United States started streaming more. [2]
  • Viewership on Netflix and Hulu increased by 66%. [2]
  • There was a 40% increase in Austria and Spain and a 32% increase in Germany. [2]
  • In the United States, 29% of people showed interest in tuning into livestreamed events and performances during COVID. [2]
  • The fitness industry experienced a major boom, with an increase of over 1300% in minutes live streamed, in the first six months of lockdown. [2]
  • Remote education experienced an increase of over 980% in minutes live streamed between the spring and fall semesters of 2020. [2]
  • Wellness content, specifically related to yoga and meditation, experienced an increase of 392% in minutes live streamed in the second and third quarter of 2020. [2]
  • Church services rose in streaming minutes by 40% in the first six months of lockdown. [2]
  • On Easter Sunday in 2020, church services made up over 30% of the country’s top 100 live streams in the United States, Mexico, and Brazil. [2]
  • When people hear information, they’re likely to remember only 10% of that information three days later. [0]
  • However, if a relevant image is paired with that same information, people retained 65% of the information three days later. [0]
  • projects that global internet traffic from videos will make up 82% of all consumer internet traffic by 2024. [0]
  • 70% of YouTube viewers watch videos for “help with a problem” they’re having in their hobby, studies, or job. [0]
  • Globally, YouTube is consumers’ leading source of video content, at 83% (Facebook is second, at 67%). [0]
  • The livestreaming platform, Twitch, saw yearover year growth of 14.3% in 2020 and boasted up to 1.645 billion watch hours per month. [0]
  • In a 2018 survey, 54% of consumers wanted to see more video content from a brand or business they support. [0]
  • 64% of consumers say VR has the most potential in gaming, while 52% recognize its potential in Film and TV. [0]
  • 90% of all video plays on Twitter take place on mobile devices. [0]
  • 73% of videos are two minutes or less in length. [0]
  • 85% of adults consume content on multiple devices at the same time. [0]
  • According to the Lowes home improvement store, how to videos that were shown in virtual reality had a 36% higher recall by viewers compared to people who only viewed the YouTube video. [0]
  • People following directions with text and illustrations do 323% better than people following directions without illustrations. [0]
  • In a general survey of over 250 consumers, 70% said they watched Facebook Stories more often than Instagram or Snapchat Stories. [0]
  • 58% of people surveyed say they have become more interested in a brand/product after seeing it in Stories.. [0]
  • As of January 2021, the largest demographic of U.S. Instagram users were between 25 and 35, making up 33.1% percent of Instagram’s user base in the U.S. [0]
  • In 2019, Instagram accounted for approximately 31.8% of Facebook advertising revenues, up from 13.2% in 2016. [0]
  • Of the Instagram Story formats people prefer most, 35% say they engage with short narrative styled Stories most often, followed by interactive Stories centered around quizzes and polls. [0]
  • According to Verizon Media, 69% of consumers watch online videos with the sound off. [0]
  • In a poll of over 300 consumers, 56% said they “sometimes” watch social media Stories with the sound on, while 29% said they “always” do this. [0]
  • 72% of teenagers use Instagram and nearly as many (69%). [0]
  • Both have increased by more than 20% since 2015. [0]
  • 15% of all Facebook content is video an increasing percentage. [0]
  • Hootsuite Revenue from shopping ads grew by 100% in 2019. [0]
  • Pins that show a product or service in action are 67% more likely to drive sales. [0]
  • Among mid size businesses, 40% report likewise. [9]
  • Cisco Over 70% of business executives expect to increase their use of one way video such as live webcasting in the coming years —. [9]
  • Cisco Incoming Gen Y employees expect to use video as a means to communicate and share information, with 62% uploading videos to share or store on Internet sites —Cisco. [9]
  • Cisco 85% of companies expect to create more online video content this year than they did last year —Web Video Marketing. [9]
  • Videos for company websites (80.8% of companies produce). [9]
  • Overall, employees are 75 percent more likely to watch a video than to read documents, emails or web articles —Forrester Research Corporations save between 50% and 70% when they replace instructor based training with eLearning —IOMA. [9]
  • 85% of every dollar spent on classroom training is spent delivering it —. [9]
  • The ROI for the period was estimated at 569% —Microsoft. [9]
  • After adopting eLearning, Ernst and Young reduced its costs by 35% and reduced its training time by about 52% —IRRODL. [9]
  • After finding that up to 40% of its classroom training costs were spent on travel and lodging, IBM moved half of its training programs to an eLearning format. [9]
  • Brandon Hall Group On demand learning yields 50% higher net sales per employee —ATD eLearning is proven to increase knowledge retention by 25% to 60% —. [9]
  • Of the 27%, 47% use web conferencing for two way interviews and 37% use informational videos about a specific job, 15% use candidate recordings —. [9]
  • PeopleFluent 55% of webinartype events are viewed afterthe fact as a recording, not live —. [9]
  • Adobe Companies that employ the strongest communication are over 50% more likely to impart below average turnover levels —BusinessPerform Communication also has an impact on employee motivation. [9]
  • A study revealed that 18% of absence rates was due to subpar communication practices —BusinessPerform Video For Marketing, Sales, and Customer Support. [9]
  • Where a web page has video, 60% of visitors will click to watch the video before ever reading a word —. [9]
  • 80% of Internet users report they’ve watching a video ad online in the past 30 days —Video Brewery. [9]
  • Of that 80% who report having watched a video ad online, 46% took some action after viewing the ad. [9]
  • Just including the word “video” in an email subject line has proven to increase clickthru rates by 7. [9]
  • Embedding a video in an email increased the email’s conversion rate by an average of 21 percent over using a static image alone —. [9]
  • Experian Up to 85% of people are more likely to buy a product if they saw an explainer video first —MediaButton. [9]
  • The day after the announcement, the company’s stock price plunged by over 35 percent, marking the largest single day drop ever in percentage terms. [3]
  • In April 2024, an online survey in the United States found that 17 percent of respondents said they had a very favorable impression of tech billionaire Elon Musk, whilst a quarter of respondents reported having a somewhat favorable impression of him. [3]
  • Overall, 11 percent had a very unfavorable view of Musk, and 14 percent had never heard of him. [3]
  • According to the source, approximately 614 thousand Ukrainians left for Russia. [3]
  • In 2021, Etsy, an e commerce website company specialized in craft and vintage items, generated revenues worth 2.3 billion U.S. dollars, up by roughly 35 percent from the previous year. [3]
  • New light vehicles were about 8.8 percent more expensive in 2021 than in 2020. [3]
  • Enter the statistic (e.g., 12K, 3M, 80%, 70,000, 1 in 4, 4/5, Top 10). [10]
  • Recommended formats 125K, 3.5M, 15%, Top 5, 1 of 7, 12/56, 25,000. [10]
  • In fact, search interest for the term “LinkedIn” has increased more than 190 percent in the last 12 years. [4]
  • Of those LinkedIn users who are frequently engaging with the platform, 40% access it on a daily basis, clocking up over 1 billion interactions every month. [4]
  • According to the Pew Research Center 2021 Social Media Use study, LinkedIn remains popular with college students. [4]
  • Further research into these LinkedIn statistics revealed that over 50% of adults who have a bachelor’s or advanced degree in the US are LinkedIn users, while the site engages with only 9% of people whose education doesn’t surpass high school. [4]
  • Additionally, 44% of LinkedIn users take home more than $75,000 per year, which is above the national median in the US. [4]
  • Although the US has the most LinkedIn users at 176 million, over 75% of LinkedIn users are from outside of the US. [4]
  • Along gender lines, LinkedIn is more popular with men, who comprise 57% of its users base. [4]
  • over 60% of LinkedIn’s user base, with 11 million of the 87 million millennials in decision. [4]
  • A total of 39% of LinkedIn users pay for LinkedIn Premium, which has four price tiers. [4]
  • Hubspot found that LinkedIn is 277% more effective at generating leads than Facebook and Twitter. [4]
  • With more than 55 million companies listed on the site and 14 million open jobs, it’s no surprise to find out that 87% of recruiters regularly use LinkedIn. [4]
  • One good LinkedIn stat for recruiters is that employees sourced through the site are 40% less likely to leave the company within the first 6 months. [4]
  • According to LinkedIn, women now represent nearly 42% of the company’s leadership, with those in technical leadership roles growing 79% in the last five years. [4]
  • In 2019, LinkedIn sessions increased 25 percent yearover year, with 358 billion feed updates viewed. [4]
  • This means that only about 1% of LinkedIn’s 260 million monthly users share posts, and those 3 million or so users net the 9 billion impressions. [4]
  • LinkedIn drives 46% of social traffic to B2B sites and is considered the most credible source of content. [4]
  • Supporting the idea that images improve your posts’ popularity is the fact that including photos increases the comment rate by 98 percent. [4]
  • LinkedIn wasn’t about to be left behind, especially because it was discovered that if the content was found in both video and written format, 59% of executives said they would choose to consume it via video. [4]
  • That 28% might seem weak, but given that LinkedIn Video was only rolled out for users in August 2017, it’s actually pretty impressive that so many agree already. [4]
  • With over 53% of the world’s population on social media, it’s critical that your business has an effective social media strategy that helps you reach your intended audience. [5]
  • 54% of social browsers use social media to research products. [5]
  • While 71% of teens claimed to use the platform in 2015, the number has now dropped to 67%. [5]
  • 69% of U.S. adults use Facebook and 76% have visited the platform in the last month. [5]
  • 98.3% of Facebook users access the platform on mobile devices. [5]
  • 16% of all Facebook profiles are fake or duplicates. [5]
  • In 2019, 22% of U.S. adults used Twitter, down from 24% in 2018. [5]
  • Link clicks account for 92% of all user interaction with tweets. [5]
  • Tweets with hashtags get 100% more engagement. [5]
  • Socially responsible ads on twitter perform 12% better than standard ads. [5]
  • 93% of Twitter community members are open to brands getting involved in conversation, such as providing help and support. [5]
  • 67% of Gen Z and 57% of Millennials use the platform,. [5]
  • in comparison to only 38% of Gen X. 64% of Instagram users are under the age of 34. [5]
  • Videos get 21.2% more interactions compared to images and 18.6% more interactions compared to carousels. [5]
  • 90% of people on Instagram follow a business. [5]
  • 83% of people use Instagram to discover new products and services and 87% said they took specific action, like making a purchase, after seeing product information. [5]
  • eMarketer estimated that Instagram added 26.9 million users between 2016 and 2020 — almost double the incremental users expected for Twitter, and far more than any other social platform tracked. [5]
  • As of July 2021, 51% of Instagram users were female and 48% were male. [5]
  • As of Q2 2021, 60% of LinkedIn users were between 25 and 34 years old. [5]
  • In Q1 of 2021, LinkedIn revenue is up 16% in YoY growth. [5]
  • LinkedIn made more than 8.1 billion in revenue in 2020, a 20% increase from 2019. [5]
  • It grew 44 percent yearover year in Q1 of 2019. [5]
  • 82% of B2B markers report finding the greatest success on LinkedIn. [5]
  • Over 46% of all social media traffic to company websites comes from LinkedIn. [5]
  • 18to34year olds use YouTube to view video content on TV, 7.9% more often than basic cable, and 14.5% more often than premium cable. [5]
  • YouTube accounts for more than 25% of total worldwide mobile traffic. [5]
  • 85% of U.S. teens were active on YouTube in 2019. [5]
  • 41% of global TikTok users are between the ages of 16 and 24. [5]
  • 58.8% of U.S. TikTok users are female. [5]
  • In 2020, Reddit had 52 million daily active users, up 44%. [5]
  • Most Reddit users in the U.S. are male, but 15% of U.S. adults say they use the platform. [5]
  • Only 8% of female U.S. adults say they used Reddit in 2019. [5]
  • Answering a complaint on social media can increase customer advocacy by 25%. [5]
  • 79% of consumers expect brands to respond within a day of reaching out over social media, but average brand response rates across all industries is lower than 25%. [5]
  • 54% of social browsers use social media to research products. [5]
  • 54% of Gen Z and 49% of Millenials say social media is their preferred channel for ad influence. [5]
  • 79% of people say that user generated content on social media significantly impacts their purchasing decisions. [5]
  • When streaming video, 65% of the time it’s done on mobile and TV apps, rather than on browsers. [6]
  • The most popular OTT TV device as of Q1 2021, was Roku, with a 37% share of TV viewing time in North America. [6]
  • There was a 115% increase in OTT streaming to TVs between 2020 and 2021. [6]
  • Netflix is the biggest OTT service in the US in terms of revenue, with 30.8% of all subscriptions heading their way. [6]
  • Of the people who watched livestream content at least once a month in the US, the top three categories of content are breaking news at 26%, comedy with 25%, and howto videos are live. [6]
  • Between April 2019 and April 2020, global OTT traffic increased by 198%. [6]
  • 82% of US consumers have a video streaming subscription, with 4 subscriptions being the average, compared to 67% of people having a pay TV subscription in 2021. [6]
  • In the second quarter of 2020, 25% of TV time in USA homes was spent watching streamed content. [6]
  • Across the globe, 770 million people buy a SVOD service; that’s a nearly 40% increase from the year before. [6]
  • Western Europe will see 196.3 million users of OTT services, or 45% of the population, by 2024. [6]
  • The Asia Pacific region will increase OTT TV and movie revenue by 90% to $54bn by 2026. [6]
  • Globally, there are 3.8 million smartphones capable of running apps, with 48.3% of the world’s population owning one. [6]
  • Indian consumers increased their consumption of mobile entertainment by 80% between 2017 to 2019. [6]
  • When streaming video, 65% of the time it’s done on mobile and TV apps, rather than on browsers. [6]
  • The most popular OTT TV app in North America as of Q1 2021,was Roku, with a 37% share of TV viewing time across the continent. [6]
  • 82.5% of OTT streaming hours in the USA were done with just five apps. [6]
  • More than 25% of US homes have access to five OTT apps. [6]
  • OTT video advertising is set to have ad revenues of $119 billion by 2024, which is 51% of all OTT revenues. [6]
  • Advert impressions during streamed content were up 13% in Q1 2021 from the previous quarter. [6]
  • 66% of people who watch OTT services have discovered a new product or company whilst streaming, showing how effective an OTT ad can be. [6]
  • When OTT viewers own a second screen, 65% of them will look up product information on the other screen whilst watching content on their main screen. [6]
  • When watching OTT content, 40% of viewers have paused what they were watching to go online and check out or even purchase what was being advertised to them. [6]
  • Advert recall is strong with OTT viewers; 72% of them could remember a specific ad they were served whilst watching. [6]
  • When looking at the user experience, most viewers prefer to watch adverts rather than pay a subscription, with 25% of OTT viewers happy with up to 10 minutes of advertising if they don’t have to pay. [6]
  • In general, 43% of Americans are okay with advertising in return for free content. [6]
  • When advertising agencies intend to increase OTT streaming spending, that money will be taken out of traditional TV budgets 60% of the time. [6]
  • OTT locally activated advertising is predicted to be worth $1.2 billion by 2021. [6]
  • In 2019, there was a 330% growth in ad transactions through OTT platforms. [6]
  • The average revenue per user for OTT video advertising is expected to hit $52.25 by 2025, an increase of 72% over five years. [6]
  • Streaming on TV, rather than on mobile or desktops, was the source of 40% of all advertising video impressions in 2020. [6]
  • One recent survey shows that almost all US consumers 98% to be precise subscribe to at least one OTT streaming media app. [6]
  • 75% of Americans have two or more subscriptions, a sign of things to come as people hop between services to get the content they want. [6]
  • As the global pandemic took hold in 2020, 36% of consumers say it was a direct driver of them taking out a new OTT subscription. [6]
  • Netflix is the biggest OTT service in the US in terms of revenue, with 30.8% of all subscription revenues heading their way. [6]
  • Subscriptions paid to YouTube will account for 13.2% of all OTT subscription revenue in 2021. [6]
  • Netflix 34%YouTube 20%Hulu 11%Amazon 8%Disney+. [6]
  • with a mix of platforms such as Apple TV taking the other 23%. [6]
  • 37% of people in the US and UK started streaming more online TV and films due to the pandemic, with that number rising to 51% of Gen Zers. [6]
  • In terms of free streaming, the most popular platform is YouTube, with 150 million American adults, or around 70% of that population, actively using the platform. [6]
  • Transactional videoon demand streaming increased from 10.9% to 13.3% of streamed content in the USA between Q2 and Q3 2021, probably because of the increase in movies being released on streaming services over the period. [6]
  • By March 2020, 61% of Americans either paid for or shared a password for a Netflix account. [6]
  • Just shy of 25% of Netflix users on iPhone also used Disney+. [6]
  • 13% of Americans signed up for a subscription during the COVID. [6]
  • According to the site’s viewing stats, the first episode of Cobra Kai was streamed in May 2018 and two years later had been watched 117.7 million times so far. [6]
  • Whether by paying themselves or by sharing a password, 33% of Americans have access to Hulu. [6]
  • Of all advertising revenue on connected TV platforms, Hulu receives 24.2% of spending. [6]
  • 9% of the content on Amazon Prime in the UK was produced there. [6]
  • During the pandemic lockdown, 9% of French people began a subscription to Amazon Prime Video. [6]
  • In the USA, Amazon Prime saw 13% of Americans take out a new subscription during lockdown. [6]
  • The top 25% of content streamed on Amazon Prime is watched by 92.4% of Germans. [6]
  • 10% of Americans newly subscribed to Disney+. [6]
  • during lockdown, as did 15% of Brits, and 8% of Germans. [6]
  • In the first quarter of 2021, live streaming accounted for 24% of global OTT viewing, a 14% growth against the previous quarter. [6]
  • Since the pandemic, 28% of people are watching more live videos around the world. [6]
  • Live streaming on YouTube in the US was up by 250% between March 2019 and March 2020. [6]
  • 15% of American millennials say they watch livestreamed content more than once a day, whilst 8% of 3554year olds do, and of those 55+. [6]
  • , 3% watch live streams this frequently. [6]
  • live stream viewing of health and fitness content was up 1,300%, eLearning was up by 980%, and yoga and meditation jumped 392%. [6]
  • 21% of women and 20% of men want to see more live streams of their favorite musicians. [6]
  • streams from famous sports stars are in demand from 17% of males and 11% of females. [6]
  • 5.7 million people live streamed the Super Bowl in English in 2021, an increase of nearly 70% on the year before. [6]
  • An increase of esports live streams would be welcome for 14% of males and 8% of females. [6]
  • Globally, 12% of people watch live streams of esports events. [6]
  • 32% of Americans were interested in watching award ceremonies like the Oscars and Golden Globes as live streams rather than on TV, when asked in February 2020. [6]
  • 21% of US households have “cut the cord” and got rid of cable boxes and subscriptions in the last five years. [6]
  • Android TV is used on 49% of smart TVs in Asia, with Amazon Fire a distant second with 26%. [6]
  • Samsung TV and LG TV account for 30% and 23% respectively of smart TV operating systems in South America. [6]
  • Of all streamed TV content in the US between March and May 2020, a little over 15% was drama, just more than 10% was action and adventure, whilst the third most popular genre was comedy, with 9.6% of streams. [6]
  • In the same period, the most streamed light TV show was Rick and Morty, with over 12% of all streams. [6]
  • Only 3% of viewers exclusively watch OTT content on their TV in the UK, whilst in Germany, 4% watch exclusively OTT TV content. [6]
  • When creators launch an OTT TV app, their earnings increase on average by 30%. [6]
  • Subscriptions are on the rise 86% said they’ll pay for the same or more subscription services in 12 months as they do today. [6]
  • 45% more people are watching on demand OTT services in Q1 2021 compared to the year before. [6]
  • In the UK and Germany, around 20% of viewing time on TVs is spent watching OTT content when both OTT and linear TV are available in the house. [6]
  • Consumers are downloading more apps, with streamers expected to download 85% more video streaming apps in the US in 2021, whilst in South Korea that number is 80%. [6]
  • Audiences engage with social media accounts of OTT publishers, with an increase in engagement of 24% over the year to Q1 2021. [6]
  • People turned to social media and video during the pandemic, with 14% of people turning to create videos on platforms like TikTok and YouTube, whilst 51% have been spending more time streaming on platforms like Netflix. [6]
  • In the US, 49% of Netflix users also used TikTok. [6]
  • Social media was a source for live streaming for 30% of people worldwide during the pandemic. [6]
  • After big screen OTT viewing, the next most used devices to stream content are mobile and desktop, with 11% of content viewing hours spent on them. [6]
  • Smart TVs have seen the biggest growth in viewing time between 2020 and 2021, whilst tablets are being used 43% more often, desktops 38% more, and mobile phones have seen a 29% increase in use for streaming content. [6]
  • 70% of people around the world say that they’re using their smartphones more often since the pandemic. [6]
  • 82% of British people own a smartphone, 63% have an internet enabled TV, and 41% own a gaming console connected to the internet. [6]
  • Apple sold an estimated 196.9 million iPhones in 2020 and over 1 billion Apple handsets are estimated to still be in use. [6]
  • 15% of people said that they delayed buying luxury items or technology like smartphones or tablets because of the pandemic. [6]
  • According to Attentiv, the average meeting time is between 31 minutes and 60 minutes. [11]
  • STAT #2 Wall Street Journal reported that 73% of virtual meetings have between two and four people. [11]
  • “The Balance Careers” suggests that you can reduce meeting time can by 80% by following a structured agenda. [11]
  • STAT #6 Microsoft Teams grew by 894% in total from March 20 to June 2020. [11]
  • The combined mobile users meant weekly Microsoft Teams mobile users increased by more than 300% in a single month during early 2020. [11]
  • STAT #1198% of people who responded to a study by Lifesize stated that video conferencing helps with relationship building inside and outside the company. [11]
  • STAT #12 98% of respondents agreed with the sentiment that improved communication and collaboration lead to. [11]
  • #14 90% of respondents say video makes it easier to get their point across. [11]
  • STAT #15 STAT #16 89% of users say video conferencing helps them feel connected STAT. [11]
  • #19 STAT #20 76% of individuals use video collaboration to work remotely, and 75% of those experienced increased productivity and an enhanced work. [11]
  • In fact, TrustRadius says that there was 500% increase in buyer activity of web and video conferencing services since the Covid. [11]
  • #25 STAT #26 77% of users said they use video communication at work for large group meetings or company town halls. [11]
  • For example, one survey suggests 62% of businesses using Cisco equipment also use Microsoft Teams. [11]
  • Furthermore, according to Owl Labs, 89% of companies use more than one video conferencing platform. [11]
  • According to Wall Street Journal, 53% of conference rooms are designed to accommodate seven or more people. [11]
  • Overall, Connecticut issued 2.23% of WOTC Tax Credits in 2021. [12]
  • In 2021 the state of Connecticut issued 46,361 Work Opportunity Tax Credit certifications, or 2.23% overall. [12]
  • Interestingly, this trend is set to continue, with the Ericsson Mobility Report smartphone analytics predicting a 25% increase in mobile traffic by 2025. [13]
  • Percentage of consumers using mobile devices Q3. [13]
  • Notably, more 25% of today’s global smartphone users are in China, with the Asian Pacific making up 55% of global smartphone users. [13]
  • In January 2021, Datareportal recorded 5.22 billion unique mobile users, making up 66.6% of the global population. [13]
  • In fact, the number of social media users has increased by more than 13 percent over the past 12 months. [13]
  • The top categories for mobile access are coupons/incentives, dating, social media, and weather all with above 80% mobile. [13]
  • Ericson Mobility Report 2020 found video currently accounts for 63% of mobile traffic. [13]
  • Online video is predicted to be the leading source of web content by 2024, with 82.5% of all web traffic. [7]
  • Stat#7 It is estimated that the average person will spend 100 minutes every day watching online videos in 2024. [7]
  • More than 55% of shoppers globally say they use online video while actually shopping in. [7]
  • According to a survey 84% of people say that they’ve been convinced to buy a product or service by watching a brand’s video. [7]
  • In a recent survey, 69% of people said they’d prefer to watch a short video on products or services if they want to learn about it. [7]
  • This compares to 18% who’d rather read a text. [7]
  • Saudi Arabia and Turkey topped the list with 95% of their internet users watching video content online on any device during a given month. [7]
  • Data shows that approximately 50 percent of global businesses add videos to their email promotions. [7]
  • In 2020, it was noted that 54 percent of businesses with a landing page had videos for their ads. [7]
  • The United States accounts for the largest percentage of YouTube’s web traffic at 16.4%. [7]
  • Stat#20 68% of Youtube users watched YouTube to help make a purchase decision. [7]
  • 62 percent of YouTube users in the US access the video platform daily. [7]
  • In a recent study, it was found that 9.4 percent of the Facebook users were women between the ages of 18 and 24. [7]
  • Facebook generated 9.58 billion U.S. dollars in video ad revenues in 2021, up from an estimated 674 million U.S. dollars in 2015. [7]
  • Stat#31 Facebook reported that captioning can help increase average video view time by as much as 12%. [7]
  • According to research, members are 20x more likely to share a video on LinkedIn than any other type of post. [7]
  • Of these, 75% found it to be useful. [7]
  • Video views on Twitter increased 62% from 2019 to 2020. [7]
  • Twitter users watch 2 billion videos every day, and 93% of them are viewed on mobile devices. [7]
  • 32% of Twitter users prefer videos over text, and go to Twitter for this. [7]
  • When you start a video on a product, there’s a 24% increase in positive interest and 34% increase in click intent. [7]
  • Videos that show human interactions or desires for a product increase response rates by 40 percent. [7]
  • Stat#48 52% of users say they find new products from ads on Tiktok. [7]
  • 63%+ of all videos with the highest click through rate highlight their key message or product within the first 3 seconds. [7]
  • 64% of all videos with the highest CTR show their main point or product in the first 3 seconds. [7]
  • 89% of the time, ads that draw attention to the CTA button drive more results. [7]
  • Stat#55 40% of Instagram’s 1 billion users are creating videos via stories daily. [7]
  • According to Instagram, 33% of stories are from businesses. [7]

I know you want to use Video CMS Software, thus we made this list of best Video CMS Software. We also wrote about how to learn Video CMS Software and how to install Video CMS Software. Recently we wrote how to uninstall Video CMS Software for newbie users. Don’t forgot to check latest Video CMS statistics of 2024.

Reference

  1. hubspot – https://blog.hubspot.com/marketing/visual-content-marketing-strategy.
  2. hubspot – https://www.hubspot.com/marketing-statistics.
  3. dacast – https://www.dacast.com/blog/66-must-know-live-streaming-statistics/.
  4. statista – https://www.statista.com/.
  5. kinsta – https://kinsta.com/blog/linkedin-statistics/.
  6. hubspot – https://blog.hubspot.com/blog/tabid/6307/bid/23865/13-mind-bending-social-media-marketing-statistics.aspx.
  7. uscreen – https://www.uscreen.tv/blog/ott-statistics/.
  8. popupsmart – https://popupsmart.com/blog/video-marketing-statistics.
  9. cms – https://www.cms.gov/Research-Statistics-Data-and-Systems/Monitoring-Programs/Medicare-FFS-Compliance-Programs/Medical-Review/Targeted-Probe-and-EducateTPE.
  10. panopto – https://www.panopto.com/blog/50-facts-stats-and-trends-someone-at-your-company-should-know-about-business-video/.
  11. ku – https://cms.ku.edu/body-6.
  12. modalitysystems – https://www.modalitysystems.com/hub/blog/virtual-meeting-statistics.
  13. cmswotc – https://www.cmswotc.com/work-opportunity-tax-credit-statistics-for-connecticut/.
  14. smartinsights – https://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/.

How Useful is Video Cms

One of the primary advantages of using a video CMS is the ability to centralize all video content in one place. This not only helps in organizing and categorizing videos but also makes it easier to search for specific content. By utilizing metadata and tags, video CMS platforms make the process of content discovery seamless and convenient. This centralized approach also ensures consistency in branding and helps in maintaining a cohesive video library.

Furthermore, video CMS platforms offer various customization options that allow users to tailor their video content according to their preferences. From adding watermarks and logos to integrating subtitles and closed captions, video CMS platforms provide a range of tools to enhance the viewing experience. This level of customization not only boosts engagement but also helps in conveying key messages effectively.

Additionally, video CMS platforms come equipped with analytical tools that provide valuable insights into video performance. By tracking metrics such as views, engagement rates, and watch time, content creators can gain a deeper understanding of their audience. These insights can then be used to refine content strategy, identify trends, and optimize video distribution channels.

In today’s digital landscape, where competition for audience attention is fierce, the role of SEO cannot be overstated. Video CMS platforms allow users to optimize their video content for search engines by incorporating relevant keywords, descriptions, and tags. By improving search visibility, video CMS platforms can help in attracting a larger audience and increasing engagement.

Another key benefit of video CMS platforms is the ability to distribute content across multiple channels seamlessly. Whether it’s embedding videos on websites, sharing on social media platforms, or integrating with email campaigns, video CMS platforms provide a centralized hub for content distribution. This multi-channel approach not only expands the reach of video content but also ensures consistent branding across different platforms.

Moreover, in today’s mobile-first world, video CMS platforms offer responsive design options that make video content accessible on a variety of devices. Whether it’s a smartphone, tablet, or desktop, users can enjoy an optimized viewing experience without any compromise on quality. This adaptability is crucial in catering to the diverse viewing habits of audiences and fostering engagement.

In conclusion, video CMS platforms play a crucial role in streamlining video content management, enhancing viewer experience, and optimizing content distribution. With their robust features, customization options, analytical tools, and multi-channel distribution capabilities, video CMS platforms have proven to be invaluable tools for content creators and marketers alike. As video consumption continues to rise, investing in a reliable video CMS platform can pave the way for success in the digital landscape.

In Conclusion

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We tried our best to provide all the Video CMS statistics on this page. Please comment below and share your opinion if we missed any Video CMS statistics.




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