A Step-by-Step Guide to Launching a Roofing Company in Wisconsin

Steve Bennett
Business Formation Expert  |   Fact Checked by Editorial Team
Last updated: 
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Wisconsin Roofing Company

In the ever-growing Wisconsin Construction Company, the demand for reliable and professional roofing services is constantly rising. Launching a roofing company can be a lucrative and rewarding business venture for aspiring entrepreneurs or those who want to start an LLC. However, starting a successful roofing business requires careful planning, dedication, and a thorough understanding of the industry. This comprehensive guide will outline the key steps and considerations to help you Launch a Roofing Company in Wisconsin.

Webinarcare Editorial Team will help you gain knowledge through thorough research and market study. Before launching your Wisconsin roofing company, all the steps in this article must guide you.

What is a Roofing Company?

A roofing company is a business that specializes in providing roofing services, such as installation, repair, and maintenance of roofs, within Wisconsin. These companies typically have a team of trained and experienced professionals who work on various types of roofing projects for residential, commercial, and industrial clients. They are usually licensed and insured to operate within Wisconsin, ensuring they comply with local building codes and safety regulations.

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How to Launch a Roofing Company in Wisconsin

Launching a roofing company requires careful planning, adherence to local regulations, and a strong commitment to providing quality services. Here are some steps to help you start your own roofing company:

Step 1: Research The Market

Before diving into the roofing business in Wisconsin, it is essential to conduct thorough market research. You must be familiar with your local market demands and the services potential clients seek. Analyze the competition, identify your target audience, and determine the scope of your services. Understanding the regulatory requirements and licensing procedures in Wisconsin is also crucial.

Step 2: Develop a Business Plan

A well-crafted business plan is the foundation of any successful business. It will serve as a roadmap for your Wisconsin roofing company and help you make informed decisions as you progress. Your business plan should include the following elements:

  • Executive Summary: A brief overview of your company, including your mission statement, objectives, and company structure.
  • Market Analysis: A detailed analysis of the local market, competition, target audience, and growth opportunities.
  • Services: A description of the types of roofing services you will offer, such as residential or commercial roofing, roof repairs, or roof replacements.
  • Marketing and Sales Strategy: Your strategy for promoting your business, acquiring clients, and generating revenue.
  • Financial Projections: An estimate of your startup costs, projected revenue, and profit margins.
  • Management and Organization: An outline of your company’s management structure, including key personnel and their roles and responsibilities.

Step 3: Choose a Suitable Business Structure

Wisconsin has a lot to offer, so choosing a suitable business structure for your Wisconsin roofing company is an important decision, as it will impact your taxes, personal liability, and overall operations. Here are some common business structures you may consider:

Sole Proprietorship

This is the simplest and most common business structure for small businesses. As a sole proprietor, you have complete control over your Wisconsin business, but you are also personally responsible for all debts and obligations of the company. This structure is easier to set up and has fewer tax and reporting requirements.

Partnership

A partnership is a business owned by two or more people who share the profits, losses, and responsibilities. Partnerships can be general partnerships, where all partners have equal responsibility and liability, or limited partnerships, where some partners have limited liability. This structure is relatively easy to establish and allows for shared decision-making and resources.

Limited Liability Company (LLC)

An LLC is a hybrid business structure that combines the limited liability protection of a corporation with the tax benefits and simplicity of a partnership or sole proprietorship. This structure is popular among small business owners because it helps protect personal assets while providing flexibility in management and taxation.

Corporation

A corporation is a separate legal entity owned by shareholders. This business structure provides owners with the most liability protection and involves more complex reporting and taxation requirements. There are different types of corporations, such as C-Corporations, Close Corporations, and Wisconsin S-Corporations, each with advantages and disadvantages.

To choose the best business structure for your roofing company in Wisconsin, consider liability protection, taxation, administrative complexity, and potential growth factors. It’s a good idea to consult with a Business Attorney in Wisconsin to help you make an informed decision based on your specific circumstances and state regulations.

Step 4: Register Your Business

You must register your business with the Wisconsin Secretary of State to legally operate your roofing company in Wisconsin. This process typically involves:

Choose a Business Name

In Wisconsin, choosing a name for your roofing company is important in establishing your brand identity and setting your business apart from competitors. There is a complete guide on Wisconsin Business Name Search for you to have a proper Wisconsin roofing company name. However, here are some tips for choosing a name:

  • Please keep it simple and easy to remember.
  • Make sure it reflects the services you offer and the region you serve.
  • Consider incorporating your state or city name to emphasize your local focus.
  • Research to ensure the name is not already in use by another company.
  • Check for the availability of the domain name for your website.

Based on these tips, here are some example names for a roofing company:

  1. Wisconsin Pro Roofers 
  2. Wisconsin Roofing Solutions 
  3. Wisconsin Elite Roofing Services 
  4. Wisconsin Roof Masters 
  5. Wisconsin Roofing Experts 

In Wisconsin, if you do not wish to file your roofing company right away but want to hold the name that you have decided on, then you can reserve your roofing company name for 120 days. You must file a name reservation application with the Wisconsin Secretary of State to keep the name. 

You can register your business under a different legal name if your preferred name isn’t available. Once you have chosen a name, you can submit an application for Wisconsin DBA (doing business as). However, before filing a DBA, you should know that you need to renew your DBA every ten years, which costs $15.

You can check the availability of your desired business name by searching the Wisconsin Department of Financial Institutions‘s website.

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Hire a Registered Agent

In Wisconsin, hiring a Registered Agent is essential when forming a business entity such as an LLC or corporation for your roofing company. A Registered Agent must have a physical address in the state where your business is registered and be available during regular business hours.

A Registered Agent receives official notices, correspondence, and documentation from the Wisconsin government, such as Annual Reports, tax notices, and other compliance-related information.

You can serve as your Registered Agent, appoint a friend or family member, or hire the Best Wisconsin Registered Agent Services.

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File For Articles of Organization or Articles of Incorporation

If you form an LLC for your roofing company, you must file the Wisconsin Articles of Organization, which costs $130. However, you must file the Articles of Incorporation if you form a Corporation for your roofing company. The Articles of Incorporation filing fee costs $100 for online and by mail filing. It is crucial to provide accurate and complete information on this document, as errors or omissions may result in delays or rejection of your filing.

Obtain an Employer Identification Number

You must first obtain an Employer identification number (EIN) in Wisconsin if you will open a bank account or hire an employee for your Wisconsin roofing company. 

The application of an EIN in Wisconsin can be through the following:

  • Apply Online- The online EIN application is the preferred method for customers to apply for and obtain an EIN.
  • Apply by Fax- Taxpayers can fax the completed Form SS-4 application to the appropriate fax number), after ensuring that the Form SS-4 contains all of the required information.
  • Apply by Mail- The EIN application Form SS-4 can be filed via mail. The processing time frame to receive the mail is four weeks.
  • Apply by Telephone-International Applicants – International applicants may call 267-941-1099 (not a toll-free number) from 6 a.m. to 11 p.m. (Eastern Time) Monday through Friday to obtain their EIN.

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Step 5: Obtain the Required Licenses and Permits

Wisconsin roofing contractors must obtain the necessary licenses and permits to operate their businesses. These requirements vary depending on your location and the scope of your services. Some of the common licenses and permits for roofing companies in Wisconsin include:

  • Roofing Contractor License: A state-issued license demonstrating your business meets the minimum professional conduct and expertise requirements. In Wisconsin, roofing contractors must obtain a Dwelling Contractor Qualifier certification, which costs $65 for the application and $65 for a two-year license.
  • Business License: Wisconsin may require a Business License. The business license fee in Wisconsin ranges from $50 – $300.
  • Building Permits: Required for certain roofing projects, such as new construction or major renovations.

Ensure you research the specific licensing requirements for your area and maintain compliance with all regulations.

Step 6: Obtain Insurance Coverage

Insurance is essential for protecting your roofing company from potential risks and liabilities. In Wisconsin, roofing contractors are typically required to carry the following types of insurance:

  • General Liability Insurance: This coverage protects your business from claims of bodily injury, property damage, and personal injury resulting from your services.
  • Workers’ Compensation Insurance: Required if you have employees, this coverage provides financial protection for work-related injuries and illnesses.
  • Commercial Auto Insurance: If you have company vehicles, this coverage protects against accidents and damages involving those vehicles.

Consult with an insurance professional to determine the appropriate coverage for your Wisconsin roofing company, or you can visit the Best Small Business Insurance in Wisconsin

Step 7: Purchase Equipment and Supplies

Investing in quality equipment and supplies is crucial for the success of your Wisconsin roofing company. Some essential items you will need include:

  1. Roofing tools include hammers, nail guns, pry bars, and utility knives.
  2. Safety equipment, including harnesses, fall protection systems, and hard hats.
  3. Ladders, scaffolding, and other access equipment.
  4. Roofing materials, such as shingles, nails, and underlayment.
  5. Office equipment and software for managing your business operations.

Step 8: Develop a Marketing Strategy

You must implement a strategic marketing plan to attract clients and grow your Wisconsin business. You should develop a strong brand identity through a professional logo, consistent messaging, and a cohesive visual identity. Create an informative, user-friendly website showcasing your services, portfolio, and contact information. Utilize paid advertising platforms such as Google Ads, Facebook Ads, or local business directories. And maintain an active presence on social media platforms, engaging with your audience and sharing valuable content.

Step 9: Hire and Train Employees

As your business grows, you may need to hire additional staff to help manage your workload. When hiring employees for your Wisconsin roofing company, prioritize candidates with prior industry experience and a strong work ethic. Ensure your employees receive proper training and know your company’s safety procedures and best practices. In addition, before hiring and training employees for your Wisconsin roofing company, you must obtain an EIN in Wisconsin with the Internal Revenue Service.

Step 10: Monitor and Adjust Your Business Strategy

Launching a successful roofing company in Wisconsin requires ongoing monitoring and evaluation of your business strategy. Track your progress, analyze your financial performance, and identify areas for improvement. Be prepared to adapt your approach as needed to ensure your business’s continued success and growth.

Benefits of Launching a Roofing Company in Wisconsin

Launching a roofing company can benefit entrepreneurs and their communities. Some of the key advantages include the following:

  • High Demand For Services: Roofing is essential for residential and commercial properties, as it helps protect buildings from weather-related damage and maintains their structural integrity. As a result, there is consistent demand for roofing services, providing a steady stream of business opportunities.
  • Growth Potential: With a growing population of 5,955,737 and constant construction of new properties, there is always a need for roofing services in Wisconsin. As your company gains a reputation for quality work, you can expand your service offerings and client base, increasing revenue and growth potential.
  • Job Creation: Launching a roofing company allows you to create employment opportunities for skilled workers in your community. This not only benefits your employees but also contributes to the local economy.
  • Flexibility: Running your own Wisconsin roofing company allows you to schedule and choose the projects you want to take on. This flexibility can lead to a better work-life balance and increased job satisfaction.
  • Profitability: With proper management, a roofing company can be profitable, as the demand for roofing services often leads to higher prices and healthy profit margins.
  • Opportunity to Specialize: As a roofing company owner, you can specialize in specific types of roofing systems, materials, or services that cater to a niche market, setting your business apart from competitors and increasing your market share.
  • Building a Reputation: By providing quality services and excellent customer satisfaction, you can establish a strong reputation in Wisconsin, increasing brand recognition, client loyalty, and referrals.
  • Skill Development: Running a roofing company allows you to continually develop your skills in various aspects of the business, including project management, customer service, and marketing, making you a more well-rounded entrepreneur.
  • Networking Opportunities: Operating a roofing company enables you to connect with other industry professionals, suppliers, and clients, helping you build valuable relationships that can lead to new business opportunities and collaborations.
  • Sense of Accomplishment: Launching and running a successful Wisconsin roofing company can provide a great sense of achievement and personal satisfaction, knowing that you are positively impacting the lives of your clients and employees.

FAQs

What special permits do I need to start a roofing company in Wisconsin?
You may need a roofing contractor license and State ID Number that needs to be on your shipping papers/ invoices.
How much does it cost to acquire the required roofing contractor’s license in Wisconsin?
The cost of acquiring a roofing contractor’s license in Wisconsin typically ranges from $300 to $1000.
Is Wisconsin a regulated state for roofing contractors?
Yes, Wisconsin is a regulated state for roofing contractors and requires licensing, certification, and building permits.
How do I obtain liability insurance in Wisconsin for my roofing company?
To obtain liability insurance in Wisconsin for your roofing company, you would need to talk to an authorized insurance agent.
What is the surety bond requirement for roofers in Wisconsin?
In Wisconsin, roofing contractors must acquire surety bonds of $15,000 for roofing contractors.
How long does it take to obtain a roofing contractor’s license in Wisconsin?
Typically, it takes about two to three weeks to obtain a roofing contractor’s license in Wisconsin.
Do I need to provide Workers’ Compensation Insurance for my roofing employees in Wisconsin?
If you have employees working on-roof, then you must carry an active workers’ compensation insurance policy.
What safety gear and equipment is required for roofing contractors in Wisconsin?
Roofing contractors require a safety harness, secure working surface, and dust/fall control measures while working on a job.
Can I use drones in my roofing business in Wisconsin?
Yes, using a drone in your roofing company is allowed in Wisconsin, providing all applicable rules have been followed and approved.
What roofing materials are best suited for Wisconsin residents?
Steel roofs and shingles having resistance toward erosion, moisture and seepage of snowmelt can suit Wisconsin weather conditions very well.
How often should I get my roof replaced in Wisconsin?
Roofs need to be replaced every 20 – 25 years in Wisconsin.
How should I advertise my roofing company in Wisconsin?
Advertising a roofing company in Wisconsin would typically involve responsible networking with suppliers, distributors, social media outreach and building contractors.
Do I need a general contractor’s license to start a roofing company in Wisconsin?
You do not need a general contractor’s license to start a roofing company in Wisconsin, but acquiring one will enable you to qualify for larger bids.
How much does it typically cost to start a roofing company in Wisconsin?
Typically, the cost of starting a roofing business in Wisconsin ranges from $1,000 to $10,000.
Is it important to have a separate business address to open a roofing company in Wisconsin?
Yes, it is important to have a separate business address while building your roofing company in Wisconsin.
How can I choose the best roofing materials for my company to set apart from the competition?
Answer:To set your roofing company apart from the competition, you may opt for upscale/superior quality materials and provide excellent service through your team.
Is Wisconsin a favorable state to open a successful roofing business?
Yes, Wisconsin presents a relatively favorable horizon for most roofing companies seeking to establish themselves positively.
Can I operate my roofing business from home in Wisconsin?
Yes, you can operate a roofing business out-grow your home under zoning regulations in effect.
What mistakes should I avoid while starting a successful roofing company in Wisconsin?
Some mistakes that can sometimes spike the growth of your business in Wisconsin include lack of coordination and poor time management.
Can I offer both commercial and residential roofing services in Wisconsin?
Yes, it is possible, and profitable, to offer both commercial and residential roofing services in Wisconsin.
Is the weather change predictable enough to prepare during roofing projects in Wisconsin?
Yes, warming dates, and snow season dates are among other factors to gauge on-ground working ahead of time adequately.
How important are online reviews for the roofing contractors marketing their business in Wisconsin?
Online reviews of your company can greatly help market in a place with as vast proportionate web usage as Wisconsin.
Which software tools can boost my efficiency running a roofing company in Wisconsin?
Roofclix, Joist and QuickBooks are examples of software tools that can boost your roofing company’s efficiency in Wisconsin.
What is the major disadvantage of starting a roofing company in Wisconsin?
The lowest wages for the trade component are among some of the hindering elements you may face.
Are energy-efficient roofs and installations necessary for having an edge in Wisconsin roofing business?
Yes, this would be an excellent offering and a highlighted advantage for the roofing business owner.
How long do I need to intern before becoming a journeyman in Roofing Companies in Wisconsin?
You can apprentice for one year in Wisconsin for a diploma and 3 years of basic practical experience before advancing to become a journeyman.
Can I receive Federal aid for operating a roofing company in Wisconsin?
Eligible roofing companies can receive Federal funds under the SBA initiative in Wisconsin.
What unique design features separate Wisconsin’s famous metal roofs from other regionsl standards?
Seamless steel roofing creates prime functionality adaptations with enhanced quality elegance that differs to the creative touch than conventions achieved in other areas.
What are the requirements to start a roofing company in Wisconsin?
To start a roofing company in Wisconsin, you need to obtain a contractor license, general liability insurance, and workers’ compensation insurance.
How much does it cost to obtain a roofing contractor license in Wisconsin?
The cost of obtaining a roofing contractor license in Wisconsin varies depending on the type of license you need. Typically, it ranges from $75 to $300.
Do I need to pass a test to obtain a roofing contractor license in Wisconsin?
Yes, you need to pass a test to obtain a roofing contractor license in Wisconsin. The exam covers various topics such as roofing materials, installation procedures, and safety protocols.
Is it required to have a specific amount of work experience to obtain a roofing contractor license in Wisconsin?
No, there is no specific requirement for work experience to obtain a roofing contractor license in Wisconsin. However, you do need to provide proof of insurance and pass the required test.
How long does it take to obtain a roofing contractor license in Wisconsin?
The time it takes to obtain a roofing contractor license in Wisconsin can vary but may take up to 60 days.
Can I apply for a roofing contractor license in Wisconsin online?
Yes, you can apply for a roofing contractor license in Wisconsin online through the state’s licensing website.
Are there any restrictions on the type of roofing materials I can use in Wisconsin?
No, there are no state restrictions on the type of roofing materials you can use in Wisconsin. However, it is important to follow local building codes and regulations.
Do I need to obtain any special permits to install roofing in Wisconsin?
Yes, you need to obtain a building permit before you start your roofing installation. Your city or county may have specific requirements for obtaining a permit.
How often do I need to renew my roofing contractor license in Wisconsin?
Roofing contractor licenses in Wisconsin are valid for two years. You need to renew your license every two years to keep it active.
Do I need to register my roofing company with the state of Wisconsin?
Yes, all businesses that operate in Wisconsin need to register with the Department of Financial Institutions.
How do I register my roofing company with the state of Wisconsin?
You can register your roofing company with the state of Wisconsin online through the Department of Financial Institutions’ website.
Is there a fee to register my roofing company with the state of Wisconsin?
Yes, there is a fee to register your roofing company with the state of Wisconsin. The fee varies depending on the type of business entity you have.
Are there any training or education requirements to start a roofing company in Wisconsin?
No, there are no specific training or education requirements to start a roofing company in Wisconsin. However, it is recommended that you have some experience in the roofing industry.
What are the average start-up costs for a roofing company in Wisconsin?
The average start-up costs for a roofing company in Wisconsin can vary, but it can range from $10,000 to $50,000.
Can I operate my roofing company from home in Wisconsin?
Yes, you can operate your roofing company from home in Wisconsin. However, it is important to check with your local zoning regulations first.
Do I need to collect sales tax on my roofing services in Wisconsin?
Yes, you need to collect sales tax on your roofing services in Wisconsin. The state sales tax rate is currently 5%.
How can I find roofing suppliers in Wisconsin?
You can find roofing suppliers in Wisconsin through online directories, trade shows, or industry associations.
Are there any government grants available for starting a roofing company in Wisconsin?
Yes, there are government grants available for starting a roofing company in Wisconsin. You can check with the Wisconsin Economic Development Corporation for more information.
How is the roofing industry in Wisconsin affected by weather conditions?
The roofing industry in Wisconsin is highly affected by weather conditions, especially during winter months due to heavy snow and ice.
Are there any special considerations when roofing flat roofs in Wisconsin?
Yes, flat roofs in Wisconsin require special considerations due to the heavy snow load. It is important to use materials that can withstand the weight of snow.
What are the insurance requirements for roofing companies in Wisconsin?
Roofing companies in Wisconsin are required to have general liability insurance and workers’ compensation insurance.
How much does general liability insurance for a roofing company in Wisconsin typically cost?
General liability insurance for a roofing company in Wisconsin typically costs between $500 and $3000 per year, depending on the amount of coverage.
How much does workers’ compensation insurance for a roofing company in Wisconsin typically cost?
Workers’ compensation insurance for a roofing company in Wisconsin typically costs between $2000 and $5000 per year, depending on the number of employees.
Can I hire subcontractors for my roofing company in Wisconsin?
Yes, you can hire subcontractors for your roofing company in Wisconsin. However, it is important to make sure they have the necessary licenses and insurance.
What should I consider when hiring employees for my roofing company in Wisconsin?
When hiring employees for your roofing company in Wisconsin, you should consider their experience, training, references, and background checks.
How can I market my roofing company in Wisconsin?
You can market your roofing company in Wisconsin through local advertising, search engine optimization, social media, online directories, and referral programs.
Is it necessary to have a website for my roofing company in Wisconsin?
Yes, it is recommended that you have a website for your roofing company in Wisconsin to showcase your services and provide contact details.
How can I set my roofing company apart from competitors in Wisconsin?
You can set your roofing company apart from competitors in Wisconsin by offering personalized services, using high-quality materials and technology, emphasizing safety, and providing excellent customer service.

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Conclusion

Starting a roofing company in Wisconsin can be a rewarding and profitable venture with the right planning and execution. By following this comprehensive guide, you will be well-equipped to navigate the challenges of launching your business and set yourself up for long-term success in the roofing industry.

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