Video Advertising Statistics 2024 – Everything You Need to Know

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Are you looking to add Video Advertising to your arsenal of tools? Maybe for your business or personal use only, whatever it is – it’s always a good idea to know more about the most important Video Advertising statistics of 2024.

My team and I scanned the entire web and collected all the most useful Video Advertising stats on this page. You don’t need to check any other resource on the web for any Video Advertising statistics. All are here only 🙂

How much of an impact will Video Advertising have on your day-to-day? or the day-to-day of your business? Should you invest in Video Advertising? We will answer all your Video Advertising related questions here.

Please read the page carefully and don’t miss any word. 🙂

Best Video Advertising Statistics

☰ Use “CTRL+F” to quickly find statistics. There are total 611 Video Advertising Statistics on this page 🙂

Video Advertising Usage Statistics

  • Most of the percentage data around usage, spend, and consumer opinion are in the 80s and 90s — where they’ve held, consistently, for a number of years. [0]

Video Advertising Market Statistics

  • 86% of businesses use video as a marketing tool — up from 63% over the last three years. [1]
  • 87% of video marketers are satisfied with the ROI of their video marketing efforts on social media whereas 93% of marketers who use video say that it’s an important part of their marketing strategy . [1]
  • Video marketers get 66% more qualified leads per year. [1]
  • 17% of companies use live video as a part of their social marketing strategy . [1]
  • YouTube [88%] is the most popular platform among marketers for sharing videos, followed by Facebook [76%], LinkedIn [66%], and Instagram [65%] . [1]
  • 50% of marketers creating online video content for YouTube . [1]
  • 38% of marketers post video content on LinkedIn and. [1]
  • 12% of marketers use Snapchat as a channel and 50% claim success from using this platform . [1]
  • 54% of people want to see more video content from marketers . [1]
  • 63% of social media marketers believe that live video will become more important in the coming year . [1]
  • 89% of video marketers say video gives them a good ROI,. [1]
  • 83% of video marketers say video helps them with , and 87% of video marketers say video has lead generation 8. [1]
  • 80% of video marketers say video has directly helped increase sales and 95% of video marketers plan to increase or maintain video spend in 2020 . [1]
  • 71% of B2B marketers and 66% of B2C marketers use video marketing. [1]
  • (Wyzowl 12. 80% of marketers create videos that are 3 minutes or less. [1]
  • On average, marketers increase digital video budgets by 25% year on year . [1]
  • 41% of video marketers use webinar a channel – 83% claim success and 37% plan to keep using it as a part of their marketing strategy . [1]
  • 74% of video marketers claim success with using 360 degree videos . [1]
  • 66% of marketers planned to use video as a part of their marketing strategy in 2020. [1]
  • Video marketers get 66% more qualified leads per year . [1]
  • 48% of marketers who used video in their strategy for the first time said they started because they found it easier to convince others of its value through video. [1]
  • 18% of marketers that started using video as a part of their marketing strategy in 2019 did so because they felt clearer about the ROI on video. [1]
  • The percentage of marketers who say video is an important part of their strategy increased from 82% in 2017, 85% in 2018, and 91% in 2019 to 92% in 2020. [1]
  • The most common videos created by marketers are explainer videos [72%], presentation videos [49%], testimonial videos [48%], sales video [42%], and video ads [42%]. [1]
  • 46% of marketers who started using video in their marketing strategy did so because they believe that video is becoming more affordable and 46% of them also believe that it is easier to create videos in. [1]
  • 43% of marketers say that video marketing has reduced the number of support calls they received, an increase since 2015 at 30% . [1]
  • 13% of marketers who don’t use video as a part of their strategy is because they lack the time, 20% marketers say it is too expensive, and 17% marketers don’t know where to start. [1]
  • 93% of marketers who use video said that it is an important part of their strategy which is an increase from 92% in 2o2o and 91% in 2019. [1]
  • 91% of marketers feel that the pandemic has made video important for businesses and brands. [1]
  • 60% of video marketers say that they expect their 2024 to be affected. [1]
  • 70% of these video marketers say that they are expecting an increase in their budget whereas 30% say that it will be cut short . [1]
  • 96% of video marketers plan to maintain or increase their spends on video in 2024. [1]
  • 69% of marketers who haven’t used video as a part of their content strategy plan to incorporate it in 2024 . [1]
  • 51% of marketing professionals worldwide name video as the type of content with the best ROI. [2]
  • 87% of online marketers use video content. [2]
  • Themostpopularvideotypesmadebymarketersin2021includeexplainervideos,presentationvideos(49%),testimonialvideos(48%),andsalesvideosandvideoads(42%each). [2]
  • Twitter video marketing statistics 82% of Twitter users watch video content on Twitter of Twitter video views happen on a mobile device. [2]
  • More video marketing statistics 59% of executives agree that if both text and video are available on the same topic, they are more likely to choose video. [2]
  • 85% of businessesuse video as a marketing tool and 59% of non video marketers expect to start leveraging it in 2021. [3]
  • Further, 92% of marketers who use video report it as an essential part of their strategy. [3]
  • 91% of marketersare satisfied with the ROI of their video marketing efforts on social media. [3]
  • Nearly 61% of companies say that video content is a major part of their marketing plan. [3]
  • About 30% of sellers consider video marketing strategy development more important than their website. [3]
  • As reported byHubspot, 83% of video marketers claimed that they had generated leads with the help of video content. [3]
  • Videos have expanded the understanding of the product or service is claimed by about95% of video marketers. [3]
  • According to Biteable, around 68% of marketers claim a return of the investment of a video is better than from one of Google Ads. [3]
  • HubSpot also discovered that more than half (52%). [3]
  • Per the Vidyard report, marketers claimed to have a 34% increase in the conversion rate if the video content was added to their campaign. [3]
  • Statista report shows that US marketers will spend 41,9% more on video ad campaigns by the year 2024. [3]
  • According to What’s New In Publishing online video marketing statistics, the global streaming market grew to 55% in 2020, compared to 2019. [3]
  • Wyzowl’s report has shown that 99% of marketers are planning to continue using video content in their ad campaigns. [3]
  • 73% of marketersgained a new customer by posting Instagram stories. [3]
  • 41% of marketerssay that Instagram Stories became one of the most important marketing strategies in 2020. [3]
  • In their 2020 report, Wyzowl found 89% of video marketers say video gives them a good ROI. [4]
  • 83% of video marketers say video helps them withlead generation. [4]
  • 87% of video marketers say video hasincreased trafficto their website. [4]
  • 80% of video marketers say video has directly helped increase sales. [4]
  • 95% of video marketers plan to increase or maintain video spend in 2020. [4]
  • Social Video Forecast also suggests that 91% of marketers are satisfied with the ROI of video marketing on social media. [4]
  • Tiger Fitness says video marketing helped them achieve a 60% returning customer rate, which is three times the norm for their industry. [4]
  • Wyzowl says 85% of businesses use video as a marketing tool. [4]
  • According to Animoto, that number is even higher with 96% of marketers having placed ad spend on video. [4]
  • Both its B2B and B2C research for 2020 show that 71% of B2B marketers use video marketing. [4]
  • 66% of B2C marketers use video marketing. [4]
  • Research conducted by BreadNBeyond shows that 81% of businesses use video in their marketing strategy. [4]
  • And Social Media Examiner’s Social Media Marketing Industry Report shows that 57% of marketers used live video in 2019!. [4]
  • According to Social Media Examiner, 80% of marketers are creating videos that are 3 minutes or less. [4]
  • According to IAB, ad spend in digital video continues to increase with marketers increasing the digital video budgets by 25% year over year. [4]
  • leading digital consumer engagement tacticworldwide in mid 2021, with roughly 81 percent of surveyed marketing experts posting such videos as part of their marketing strategies. [5]
  • If brands can strike the right emotional chord with their audience in a video, they could realize as much as a 31% success rate for their marketing campaigns. [6]
  • 54% of people want marketers to produce more video content. [6]
  • 81% of businesses choose Facebook for their video marketing. [6]
  • ( Video marketing campaigns on LinkedIn can generate view rates as high as 50%. [6]
  • Of first time video marketers, 48% decided to commit to video because they found it easier to persuade colleagues of its value. [6]
  • 80% of marketers confirmed that video helped increase sales. [6]
  • 80% of marketersfeel positive about the ROI of video ads published on social media. [6]
  • 81% of marketers have used paid media to promote a video on Facebook. [6]
  • 87% of marketers credit video for the boost in website traffic received. [6]
  • 93% of marketers use video marketing. [6]
  • 95% of marketers say video has helped buyers better understand their products and services. [6]
  • As much as 83% of marketers say video helped them generate leads. [6]
  • According to HubSpot, 99% of marketers using video will continue to do so throughout 2020. [6]
  • Social Media Examiner found that 57% of marketers use live video. [6]
  • The latest video marketing statistics show that 86 percent of marketing professionals use video as a marketing tool. [7]
  • If we look at the numbers, 88% of video marketers are satisfied with the ROI of their video marketing efforts on social media. [7]
  • The same report shows us that 80% of marketers also claim to be satisfied by the ROI of video ads that they have posted to social media. [7]
  • According to Optinmonster, video marketers get 66% more qualified leads per year. [7]
  • Optinmonster also concluded that video marketers achieve a 54% increase in brand awareness. [7]
  • Additionally, 93% of marketers say they’ve landed a new customer thanks to a video on social media. [7]
  • Nearly nine out of ten marketers say they plan to do video marketing on YouTube. [7]
  • Just under two thirds of marketers say they will be using video on LinkedIn in 2021. [7]
  • And the power of video marketing is actually felt throughout the entire buyer’s journey – the same study shows that most people turn to videos to learn more about a particular product and/or service. [7]
  • 86% of marketing professionals use video as a marketing tool. [7]
  • 88% of video marketers are satisfied with the ROI of their video marketing efforts on social media. [7]
  • Video marketers get 66% more qualified leads per year. [7]
  • YouTube is the most popular video sharing platform for marketers, with 89 percent of them planning on using it in 2021. [7]
  • In the meantime, here’s what we found to be relevant going into 2024 76% of marketing teams surveyed invested in video production in the last three years. [8]
  • 98% of marketers believe that video will play an important role in marketing over the coming years. [8]
  • 81% of marketers plan to include video content in their marketing strategy over the next several years. [8]
  • 70% of respondents currently share between one and four videos per month across marketing channels. [8]
  • 84% of marketers say video has helped them generate leads. [8]
  • 85% of marketers say that video is an effective way to get attention online. [8]
  • 86% of marketers say video has helped them increase traffic to their website. [8]
  • 83% of marketers say video has increased dwell time on their website. [8]
  • 94% of video marketers say video has helped increase user understanding of their product or service. [8]
  • 78% of marketers say video has directly helped to increase sales. [8]
  • 43% of video marketers say video has reduced the number of support calls they’ve received. [8]
  • ( 77% of marketers have posted a video on IGTV. [8]
  • 99% of marketers claim they will continue to use video in their approach. [8]
  • 88% of marketers are committed to devoting more dollars to video campaigns in the future. [8]
  • 86% of businesses now use video as a marketing tool. [8]
  • 46% of marketers are using live video as a social media tactic. [8]
  • 94% of video marketers consider video an important part of their marketing strategy. [8]
  • 96% of marketers have placed ad spend on video. [8]
  • 16% of marketers who don’t currently use video say it’s because they lack the time. [8]
  • 17% of marketers who don’t currently use video say it’s because it’s too expensive. [8]
  • 17% of marketers who don’t currently use video say it’s because they don’t know where to start. [8]
  • 84% of marketers rank video creation skills important when hiring for a new marketing position. [8]
  • This time around, our survey was taken by a sample of 582 unique respondents (only around 7% of whom were Wyzowl customers). [0]
  • 86% of businesses use video as a marketing tool, holding steady from last year. [0]
  • Also, 92% of marketers who use video say that it’s an important part of their marketing strategy. [0]
  • Perhaps most strikingly, 87% of video marketers reported that video gives them a positive ROI — a world away from the lowly 33% who felt that way in 2015. [0]
  • 86% of video marketers say video has been effective for generating leads, up another 2% from 2021 and up 5% since 2019. [0]
  • 81% of marketers feel that video has a direct, positive impact on sales. [0]
  • 94% of marketers agree that videos have helped increase user understanding of their product or service. [0]
  • On measuring success, most marketers (62%). [0]
  • While only 27% of video marketers consider sales as a measurement of success, 81% report that video marketing has improved their company’s bottom line — meaning that videos will have a positive impact even if the focus remains on other metrics. [0]
  • Well, 64% of marketers say the pandemic has affected their video marketing plans for 2021 and 2024. [0]
  • In last year’s survey we asked marketers whether they expected their 2021 video marketing budget to be affected, and 63% said they thought it would be. [0]
  • More than 99% of current video marketers told us they’ll continue using video in 2021, and two thirds plan to increase or maintain their spend. [0]
  • Unsurprisingly, YouTube is the most widelyused platform among video marketers — used by 88%, with a considerable gap to the next widely. [0]
  • As well as being the most common ‘goal’ of a marketing video, an overwhelming majority of people (96%). [0]
  • 86% of businesses use video as a marketing tool.https//www.wyzowl.com/videomarketingstatistics/#stat1. [9]
  • (92%)continue to value video as an ‘important part’ of their marketing strategy. [9]
  • Tweet this stat 23% of nonvideo marketers don’t use video for marketing as they lack time.https//www.wyzowl.com/videomarketingstatistics/#stat1. [9]
  • 16% of non video marketers don’t use video for marketing as they don’t know where to start with creating video. [9]
  • 13% of non video marketers say they don’t use video for marketing as they don’t feel it’s needed. [9]
  • 10% of non video marketers don’t use video for marketing because it’s too expensive. [9]
  • 7% of non video marketers don’t use video for marketing as they say they’re unclear on the ROI of video. [9]
  • 5% of nonvideo marketers say they don’t use video because they’re unable to convince key decision makers to use it. [9]
  • However, 79% of non video marketers say they expect to start using video as a marketing tool in 2024 . [9]
  • 18% of video marketers said they used video for the first time in 2021. [9]
  • 64% of marketers say their video marketing plans for 2021 and 2024 have been affected by the pandemic.https//www.wyzowl.com/videomarketingstatistics/#stat1. [9]
  • Out of these people, threequarters said the pandemic made it more likely they would create video, and the other quarter said it made it less likely.https//www.wyzowl.com/videomarketingstatistics/#stat1. [9]
  • 50% of marketers expect the pandemic to affect their video marketing budget for 2024 – which is high – but this is compared to 63% last year.https//www.wyzowl.com/videomarketingstatistics/#stat1. [9]
  • 55% of video marketers create all their own videos in. [9]
  • 32% use a mix – creating some videos inhouse while outsourcing others.https//www.wyzowl.com/videomarketingstatistics/#stat2. [9]
  • 62% of people say video marketing success is determined by the engagement their videos get – including shares, likes and comments.https//www.wyzowl.com/videomarketingstatistics/#stat3. [9]
  • 61% of people say the number of views a video gets determines success.https//www.wyzowl.com/videomarketingstatistics/#stat3. [9]
  • 60% of people say leads/clicks are the main determining factor of video marketing success.https//www.wyzowl.com/videomarketingstatistics/#stat3. [9]
  • 44% of people say brand awareness and PR are their criteria for video marketing. [9]
  • 41% of people say customer engagement and retention are their primary measuring sticks for video marketing. [9]
  • 27% of people say pure, bottom line sales are their yardstick for determining whether a video is successful or not.https//www.wyzowl.com/videomarketingstatistics/#stat3. [9]
  • 87% of marketers say video has helped them increase traffic.https//www.wyzowl.com/videomarketingstatistics/#stat3. [9]
  • 49%of marketers say video has helped them reduced support calls. [9]
  • 93%of marketers say video has helped them increased brand awareness. [9]
  • 88% of people say that they’ve been convinced to buy a product or service by watching a brand’s video.https//www.wyzowl.com/videomarketingstatistics/#stat4. [9]
  • 78% of people say they’ve been convinced to buy or download a piece of software or app by watching a video.https//www.wyzowl.com/videomarketingstatistics/#stat4. [9]
  • 88% of video marketers plan to include YouTube in their 2024 video marketing strategy. [9]
  • 68% of video marketers plan to include LinkedIn in their 2024 video marketing strategy. [9]
  • 68% of video marketers plan to include Instagram video in their 2024 video marketing strategy. [9]
  • this stat 65% of video marketers plan to include Facebook in their 2024 video marketing strategy. [9]
  • 46% of video marketers plan to include webinars in their 2024 video marketing strategy. [9]
  • 33% of video marketers plan to include TikTok in their 2024 video marketing strategy. [9]
  • this stat 30% of video marketers plan to include InstagramTV in their 2024 video marketing strategy. [9]
  • this stat 29% of video marketers plan to include Twitter in their 2024 video marketing strategy. [9]
  • this stat 26% of video marketers plan to include Facebook Live in their 2024 video marketing strategy. [9]
  • this stat 17% of video marketers plan to include interactive video in their 2024 video marketing strategy. [9]
  • 14% of video marketers plan to include VR in their 2024 video marketing strategy. [9]
  • this stat 10% of video marketers plan to include 360 degree video in their 2024 video marketing strategy. [9]
  • this stat 6% of video marketers plan to include Snapchat video in their 2024 video marketing strategy. [9]
  • 99%of people who use video for marketing say they’ll continue using video in 2021. [9]
  • Two thirds of marketers (66%). [9]
  • (An increase of 3% from last year.)https//www.wyzowl.com/videomarketingstatistics/#stat5. [9]
  • Only 17% of marketers use landing page A/B tests to improve conversion rates. [10]
  • 64% of SEO marketers call mobile optimization an effective investment. [10]
  • In 2020, 92% of marketers say that video is an important part of their marketing strategy. [11]
  • Well, according to 88% of marketers, video marketing provides them with positive ROI. [11]
  • With the ROI of online videos increasing along with the amount of time consumers are spending watching them, it’s hardly surprising that 99% of the marketers who are currently using videos will continue to do so in 2020. [11]
  • On top of this, 95% of these marketers expect to increase or maintain their current spend on video marketing. [11]
  • In terms of those marketers who aren’t currently using videos, 59% expect to start doing so this year. [11]
  • In fact, 41% of B2B marketers are interested in exploring how videos can be added to their marketing and sales strategies in 2020. [11]
  • 57% of marketers use live video. [11]
  • As a result, 57% of marketers now use live video within their strategies. [11]
  • Over a third (34%). [11]
  • 71% of B2B marketers use video marketing. [12]
  • 79% of video marketers are using Facebook. [12]
  • 85% of video marketers are using YouTube. [12]
  • Stats about video marketing reveal marketers will spend $37.4 billion on video advertising in 2021, noting a 12.5% yearover. [12]
  • Spending on video advertising is projected to have an annual growth rate of 5.1% in the period between 2021 and 2025, which would result in a market volume of $45.5 billion by 2025. [12]
  • 91% of them said they are satisfied with the video marketing ROI, while 93% have gained a new customer because of publishing videos on social media. [12]
  • In fact, according to statistics on video marketing, mobile will account for 73% of the total video ad spending by 2024. [12]
  • With people preferring video over any other content type, it isn’t a surprise that video marketing will be responsible for 82% of the consumer internet traffic by 2024. [12]
  • Also, 92% of those who do so say it’s an important part of their marketing strategy. [12]
  • B2B video marketing trends show that not only there is an increased number of marketers adopting video, but 73% of them are reporting a positive impact on their ROI. [12]
  • There are many late adopters in the industry, as 20% of marketers have only started using video in 2019, mostly because they believe creating a video has become less time. [12]
  • As per video content marketing stats, video is the most preferred content type on social media, with 81% of people prefer this format over other types of content including images, text posts, stories, quizzes, and live streaming. [12]
  • Speaking of mobile video marketing trends, it’s worth knowing that 92% of consumers that watch videos on their mobile would share them with others. [12]
  • Besides explainer videos, presentation videos (49%), testimonial videos (48%), sales videos (42%), and video ads (42%). [12]
  • 70% of B2B marketers find video advertising effective. [12]
  • 88% of marketers have said video gives them a positive ROI, up by 33% from 2015. [12]
  • At the same time, 83% of video marketers say video helps with lead generation, 87% see increased web traffic due to video marketing, and 80% report increased sales. [12]
  • Video marketing stats confirm videos on websites make the users stay on a page longer, thus boosting the dwell time which is one of the reasons why these sites are 53x more likely to rank on the first page on Google. [12]
  • Social media video statistics by marketers, on the other hand, reveal that 83% of them report Facebook video content positively impacts the number of purchases. [12]
  • In fact, 81% of marketers confirm they have seen an increase in the average time visitors spend on a page. [12]
  • What’s more, 84% have been convinced to buy a product/service, whereas 74% of people have decided to download or buy an app or software after watching a brand’s video, as per stats about video marketing. [12]
  • Video is the most difficult content type to create for 64% of marketers. [12]
  • More and more marketers have started to realize that and now close to 80% of video marketers are leveraging Facebook. [12]
  • Based on additional figures that prove Facebook’s effectiveness, 84% of video marketers have started using the platform as one of their main video marketing channels. [12]
  • Video marketing facts reveal that 70% of Facebook advertising experts who are still using photo ads as their primary marketing strategy plan on switching to video, making it clear that video consumption is slowly increasing on Facebook. [12]
  • The majority of video marketers are using YouTube as the main platform to publish videos, and 83% of them are reporting positive experiences. [12]
  • For the second year in a row, mobile beats desktop use by over 10%, as per mobile video marketing statistics. [12]
  • 77% of marketers have already used IGTV to post a video. [12]
  • By comparison, stats about video marketing reveal 80% of traditional TV viewers are not able to recall a commercial they’ve just seen. [12]
  • 64% of marketers have a Snapchat account. [12]
  • With the Snapchat Discover situation making a rapid improvement, 64% of marketers worldwide have decided to join the platform. [12]
  • Only 11% of marketers have used the platform as a video channel with less than half of them reporting success. [12]
  • Additionally, mobile consumers are much more likely to watch a 30 second snippet than scroll through a blog post or marketing copy. [13]
  • 84% of video marketers are using Facebook as one of their main video marketing channels. [14]
  • 24.5% of budgets for video marketing was spent on Facebook by American companies in 2018. [14]
  • 64% of marketers see video as the most difficult content to create. [15]
  • 88% of marketers are satisfied with their social media video marketing ROI. [15]
  • In light of the COVID 19 pandemic, 91% of marketers have found that video content has become much more important for branding. [15]
  • According to video marketing metrics, 60% of video content creators said the pandemic affected their video marketing budget in 2021. [15]
  • What’s worse, data shows that 76% of videos need sound to be understood, so if you’re not careful your marketing efforts could go to waste. [15]
  • 88% of marketers report success from using Instagram videos. [15]
  • 86% of businesses used video as a marketing tool in 2020. [15]
  • This was a big jump compared to 2017, when only 34% of marketers planned to use this type of visual content. [15]
  • Statistics show that 92% of marketers consider video an important part of their marketing strategy. [15]
  • 24% of marketers are using interactive video. [15]
  • 23% of marketers have used interactive video. [15]
  • About 78% of marketers describe this as a very effective business strategy, so it could work for your business. [15]
  • In addition to more leads per year, video marketing also boosts brand awareness by 54%. [15]
  • Video marketing increases organic traffic from search engines by 157%. [15]
  • Of those social media marketers who use video, 93% say it’s a vital component of their strategies. [16]
  • More than half (54% to be exact). [16]
  • 26% of marketers state that Stories are the most valuable type of social content. [16]
  • 25% of marketers say live video is the most valuable type of social content. [16]
  • 79% of marketerspost video on Facebook. [16]

Video Advertising Software Statistics

  • 78% of people say they’ve been convinced to purchase an app or piece of software because of a video. [0]
  • 78% of people say they’ve been convinced to buy or download a piece of software or app by watching a video.https//www.wyzowl.com/videomarketingstatistics/#stat4. [9]
  • What’s more, 84% have been convinced to buy a product/service, whereas 74% of people have decided to download or buy an app or software after watching a brand’s video, as per stats about video marketing. [12]

Video Advertising Latest Statistics

  • In 2020, 96% of consumers increased their online video consumption, and 9 out of 10 viewers said that they wanted to see more videos from brands and businesses. [1]
  • In fact, as of 2024, an average person is predicted to spend 100 minutes per day watching online videos. [1]
  • By 2024, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017. [1]
  • As of 2020, 83.3% of internet users in the US accessed digital video content . [1]
  • 78% of people watch online videos every week, and 55% view online videos every day. [1]
  • In fact, that 54% of consumers want to see more video content this year . [1]
  • Studies show that 54% of consumers want to see more video content from a brand or business they support . [1]
  • 72% of customers said they would rather learn about a product or service by way of video. [1]
  • In fact, 84% of people say they’ve been convinced to buy a product or service by watching a brand’s video. [1]
  • Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in the text. [1]
  • Marketers who use video grow revenue 49% faster than non. [1]
  • (WordStream 9. 59% of executives agree that if both text and video are available on the same topic, they are more likely to choose video. [1]
  • In fact,92% of mobile video consumers share videos with others. [1]
  • Including a video on your landing page can boost your conversion rate by up to 80% . [1]
  • By 2024, 82% of the global internet traffic will come from streaming videos and downloads . [1]
  • 85% of the internet audience in the US watches videos online. [1]
  • Users spend 88% more time browsing on websites that have videos . [1]
  • Men spend 40% more time consuming online video content as compared to women . [1]
  • More than 75% of all videos are played on mobile devices . [1]
  • 75% of viewers prefer watching a video horizontally as compared to 25% who prefer watching it vertically. [1]
  • 87% of business related videos are still viewed on a desktop . [1]
  • 52% of viewers watch a video all the way through and only 25% finish watching a video if it’s 20 minutes or more. [1]
  • 92% of consumers watch videos with the sound off and 50% rely on captions making it imperative that you create videos that are optimized for silent viewing. [1]
  • The completion rate of interactive videos are 90% . [1]
  • Personalized videos are 35% more likely to retain viewers as compared to non personalized videos . [1]
  • 65% of viewers skip online video ads . [1]
  • Videos that are lesser than 90 seconds long have a 50% retention rate . [1]
  • Globally, half of all the videos that were produced last year (56%) were less than 2 minutes long . [1]
  • Only the top 5% of video retain 77% of viewers on average till the last second. [1]
  • Video posts on social media get 48% more views . [1]
  • 73% of people want to see “entertaining” videos on social media . [1]
  • 16% of social video viewers use vlogs to research products . [1]
  • 65% of viewers say that YouTube is their favourite channel for consuming video content . [1]
  • 62% of universal searches on Google include a video and 8 out of 10 of those video results come from YouTube . [1]
  • Daily live streams on YouTube grew by 45% in total in 2020. [1]
  • Globally, 40% of shoppers said that they purchased products that they had discovered on YouTube . [1]
  • In the year 2020, 15% of all content on Facebook was video content . [1]
  • Accounts with over 100,000 followers on Facebook have 71% of video content . [1]
  • Only 12% of video posts on Facebook are live streams. [1]
  • 49% of consumers engage with branded video content on Facebook – double than any other social platform . [1]
  • 85% of videos on Facebook are watched without sound . [1]
  • 80% of videos on LinkedIn are viewed with the sound off – which is why 70% of videos are designed for silent viewing are more likely to be watched till completion. [1]
  • 75% of them said it was successful. [1]
  • Instagram has seen an 80% increase in users spending time watching video on the platform since June 2017 . [1]
  • 60% of Instagram videos on Stories are watched with the sound on . [1]
  • Using stickers on Instagram Stories can increase viewership by 83% . [1]
  • 30% of Instagram users say that they have bought a product after discovering it on Instagram. [1]
  • 90% of Twitter video views come from mobile devices and 45% of Twitter users want to see more celebrity videos . [1]
  • Promoted tweets with videos save more than 50% on costper. [1]
  • Video Website Cards on Twitter videos give a 2x higher clickthrough rate as compared to standard video ads and boosts user retention by more than 60% . [1]
  • 68% of people use TikTok to watch someone else’s video and 55% of people upload their own video. [1]
  • Of them, 66% report having been successful . [1]
  • 64% of consumers purchase a product after watching social videos created by brands . [1]
  • 80% of users can recall a video ad they viewed in the past 30 days. [1]
  • 45% of consumers want to see more live videos from brands on their social media. [1]
  • Emails with the word ‘video’ in the subject are opened 7% more than emails without . [1]
  • 43% of businesses plan on using interactive video in the coming year. [1]
  • 14% of businesses have used 360 degree videos . [1]
  • 55% of consumers watch videos before making purchase decisions. [1]
  • (Wyzowl 30. 96% of people have watched an explainer video to better understand or learn about a product or service. [1]
  • 84% of people say that watching online videos of brands has convinced them to buy a product or service. [1]
  • 86% of people say they want to see more video content by brands in 2020. [1]
  • Of these, 36% prefer more educational and explainer videos. [1]
  • 35% of businesses are using intermediate or advanced analytics to track the performance of their videos . [1]
  • Sales teams that use videos in their emails get a 16% higher open rate and a 26% increase in replies . [1]
  • Saas companies that had a video in their proposal got a 41% higher closing rate . [1]
  • Companies that use advanced analytics to measure the performance of their videos are more likely to increase their video budgets this year . [1]
  • Event service companies whose proposals had a video also had a 103% higher closed rate . [1]
  • Businesses and organizations that create more than 51 videos in a year grew from 13% in 2019 to 46% in 2020 . [1]
  • Small and medium sized organizations (57% each) both rely majorly on internal resources when it comes to creating video content . [1]
  • Emails with videos in them improve the clickthrough. [1]
  • 96% of consumers say that the pandemic has increased the amount of video content they have consumed online . [1]
  • However, only 86% of businesses actually leverage video content for their brand. [1]
  • when they watch it in a video compared to 10% when reading it in text. [2]
  • Consumers who end up on an ecommerce site through a user generated video are 184% more likely to purchase, and spend 45% more. [2]
  • Marketers who use video grow revenue 49% faster than non. [2]
  • of ad time on YouTube mobile gets viewer attention, compared to 45% of TV ad time. [2]
  • The average engagement rate for Facebook video posts is (compared to the 0.15% overall engagement rate). [2]
  • Only 25% of businesses use Facebook Live weekly. [2]
  • Video drives a 157% increase in organic traffic Videos up to 2 minutes long get the most engagement. [2]
  • 85% of Facebook videos are watched without sound Video on a landing page can increase conversions by 80% or more. [2]
  • The average CVR for websites using video is 4.8%, compared to 2.9% for those that don’t use video. [2]
  • Having a video on a landing page makes it 53% more likely to show up on page 1 of the SERP. [2]
  • Using the word “video” in the subject line increases open rates by , CTR by 65%, and cuts the number of unsubscribes by 26%. [2]
  • Illustration by Julia Hanke for Explain Ninja Including a video on your landing page can boost your conversion rate byup to 80%. [3]
  • 18% would rather read a text based article, website, or post. [3]
  • According to the Renderforest survey,78% of usersgot more traffic to their website after using videos. [3]
  • 68% of peoplewill watch a full video if it’s a minute long or less. [3]
  • And39% call a vendorafter watching the video. [3]
  • 78% of peoplewatch videos online each week, and55% watchvideos every day. [3]
  • Also,93% of the video viewson the microblogging platform happen on a mobile device. [3]
  • 33% of viewerslose attention and will stop watching a video after 30 seconds, 45% by one minute, and 60% by two minutes. [3]
  • A Cisco whitepaper forecasted that82% of all IP trafficwould be video IP traffic by 2024. [3]
  • For under 45 seconds, mobile is the leading device for video consumption in Australia (at69%). [3]
  • But the non connected living room widescreen is the king of the screens for over 55 seconds (at61%). [3]
  • Indeed, 93% of businesses claim to have landed a customer because of a video on social media. [3]
  • A study of over 777M Facebook posts by Buffer found thatvideos manage 59% moreengagement than other post types. [3]
  • The vast majority, 74%, say that videos have better numbers regarding ROI than simple static images. [3]
  • According toBrightcove,the video gives a 157% organic traffic increase from search engine results pages; The conversion rate for websites that use videos is on average4.8% more, in comparison to 2.9%for the websites that avoid videos. [3]
  • And finally,84% of customersclaim that they’ve been persuaded to purchase a product or service after watching a video posted by a brand. [3]
  • Tubular Insights give us the stats of 73% of B2B companies that claim video content had a positive impact on their ROI numbers. [3]
  • According to CXL, this number has grown by 52% in comparison to the last 2 years. [3]
  • Insivia social media video statistics show that viewers can retain about 95% of the information from the video compared to 10% of information while reading the text. [3]
  • According to Hubspot’s report on animated video statistics, most people (94%). [3]
  • An SEO report from Brightedge has shown that Google search results include video thumbnails in 26% of cases, and users are keener on clicking on video search results. [3]
  • 51% of consumersspend their time on Youtube. [3]
  • A majority (90%). [3]
  • 79% of brandsclaim that they have landed a new customer from their Instagram account. [3]
  • About25%of Instagram advertisements consist of a single video. [3]
  • 45% of consumersare spending their time on Facebook. [3]
  • 93% of brandsare posting at least 1 video on their Facebook account weekly. [3]
  • 64% of companiesclaimed that a video posted on Facebook resulted in a new client for the past 12 months. [3]
  • Almost75% of brandsuse video ads on Facebook. [3]
  • And, 84% of people say they’ve been convinced to buy a product or service by watching a brand’s video. [4]
  • More than 55% of shoppers use online videowhile actually shopping in a store, says Google. [4]
  • Wyzowl says that66% of consumers prefer watching a videoto reading about a product. [4]
  • AndHubspotsays that 54% of consumers want to see more video content this year. [4]
  • In 2017, Wyzowl reported that 75% of consumers decided not to buy a product because the video voiceover annoyed them. [4]
  • An informal and chatty tone is preferred by 83% of consumers. [4]
  • Vidyard’s research shows that the average retention rate for videos across the board is 52%, but the amount of time people will spend watching your videos depends on how long they are. [4]
  • About 68% of people will watch a business video all the way through if it’s under 1 minute. [4]
  • You’re going to reach only 25% of people. [4]
  • According to research by Verizon and Publicis, 92% of consumers view videos with the sound off. [4]
  • This same report found that 50% of consumers rely on captions because they keep the sound off. [4]
  • Consumers love watching video on their mobile devices According to YouTube, more than 70% of all YouTube video consumption is via mobile devices. [4]
  • Wyzowlsays 90% of consumers watch videos on their mobile devices. [4]
  • And93% of Twitter video viewshappen on mobile Key takeaway Mobile is the way to go. [4]
  • Cisco adds that, by then, 82% of all consumer web traffic will be video. [4]
  • Over 70% of visitors who abandon your website will never return!. [4]
  • Data shows that approximately 50 percent of global businesses add videos to their e mail promotion, while the same share includes some form of video on their companies’ landing page. [5]
  • online video ad spendamounted to 49.8 billion U.S. dollars and thereby accounted for almost 30 percent of total display ad spend worldwide. [5]
  • There has been an 800% increase in global watch time of adsupported and purchased feature length movies in the past year. [6]
  • More than 65% of viewers say video content on the platform feels like real life. [6]
  • Mobile video consumption rises by 100% every year. [6]
  • 73% of consumers want to see videos on social media that are “entertaining.”. [6]
  • 86% of videos related to business content are viewed on desktops while mobile phones show 14%. [6]
  • More than 70% of watch time on YouTube comes from mobile devices. [6]
  • People are 1.5 times more likely to turn to mobile phones to watch a video. [6]
  • ( Video is expected to make up 82% of all internet traffic by 2021. [6]
  • As much as 62% of people agreed to being more interested in a product after seeing it in a Facebook Story. [6]
  • As much as 45% of Twitter users want more videos from celebrities. [6]
  • As many as 70% of millennials prefer to use their phones in portrait view when watching videos on mobile. [6]
  • 90% of Twitter video views are experienced on a mobile device. [6]
  • ( Social media video generates as much as 1200% more shares than text and image content combined. [6]
  • ( 49% of consumers have watched at least one video on Instagram TV. [6]
  • 60% of Instagram Stories videos are watched with the sound on. [6]
  • ( 46% of consumers watch more video ads on social media platforms than on TV. [6]
  • ( 85% of Facebook videos are watched without sound. [6]
  • ( As many as 57% of millennial consumers watch more video ads on social media than on television stations. [6]
  • Video campaigns are generating view rates as high as 50%. [6]
  • As much as 35% of businesses are using intermediate or advanced analytics to measure the performance of videos. [6]
  • Personalized videos are 35% more likely to retain viewers than non. [6]
  • Businesses that create over 50 videos a year are 2.5 times more likely to use advanced video analytics. [6]
  • Only 37% of viewers watch videos to the end. [6]
  • 47% of consumers appreciate ads on Instagram Stories. [6]
  • According to CNBC, 65% of viewers skip online video ads. [6]
  • Videos less than 90 seconds long have a 50% retention rate. [6]
  • Incorporating video on a landing page can boost conversions by 80% or more. [6]
  • Almost half (48%). [6]
  • The average conversion rates for websites that use video is 4.8%, compared to 2.9% for those that don’t use video. [6]
  • Video drives can generate an increase of 157% in organic traffic from SERPs. [6]
  • In 2020, the number of people watching digital videos in the US reached 244.4 million — hitting yearover year growth levels that far exceed what experts had predicted. [7]
  • A deeper look shows that a whopping 97.8 percent of US internet users aged between 18 and 24 consider themselves to be digital video viewers. [7]
  • This is followed by users aged 12 to 17, of which 96.2 percent watch videos online. [7]
  • Only 63.8 percent of people in this age group view videos on the internet. [7]
  • Studies show that 54% of consumers want to see more video content from a brand or business they support. [7]
  • The majority of them say videos have directly helped to increase sales, while 86 percent also say that videos increased traffic to their website. [7]
  • Based on the 2018 State of Social Video Marketer Trends report, 73% of consumers claim that they have been influenced by a brand’s social media presence when making a purchasing decision. [7]
  • In 2019, users spent a weekly average of six hours and 48 minutes watching online videos – a 59 percent increase from just three years prior in 2016. [7]
  • It’s estimated that by 2024, 82 percent of the global internet traffic will come from video streaming and downloads. [7]
  • That’s an 88 percent increase in traffic share from the 72.3 percent in 2017. [7]
  • 54% of consumers want to see more video content from a brand or business they support. [7]
  • Facebook is second with 70 percent. [7]
  • In 2024, 82 percent of the global internet traffic will come from video streaming and downloads. [7]
  • Of those, 44% tackled production internally, 28% hired a production company, and 23% hired freelance support. [8]
  • 94% of respondents shared that watching a video has helped them make a purchase decision at least once. [8]
  • Of those, 72% were swayed by a product demonstration video. [8]
  • 99% of respondents enjoy watchingvideo content from brandsonline. [8]
  • Lemonlight 62% of respondents planned to spend under $2,500 on their next video production. [8]
  • On the other extreme, 10% planned to spend over $10,000. [8]
  • 55% of respondents planned to create an explainer or brand video for their next video project. [8]
  • If respondents had to choose one social platform to distribute video content, 26% would choose LinkedIn, 25% would choose Facebook, and 24% would choose YouTube. [8]
  • 99% of respondents enjoy watching video content from brands online. [8]
  • 62% of consumers say they prefer to watch video content on a smartphone or tablet. [8]
  • Over 90% of people say they discover new brands or products on YouTube. [8]
  • Viewers claim they retain 95% of a message when obtained via video. [8]
  • ( 84% of people say that they’ve been convinced to buy a product or service by watching a brand’s video. [8]
  • 93% of brands got a new customer because of a video on social media. [8]
  • 93% of consumers find video helpful for post. [8]
  • 87% of people say when shopping or browsing on YouTube, they feel like they can make a decision to purchase or not purchase faster. [8]
  • ( 83% of consumers worldwide prefer YouTube to watch video content. [8]
  • 65% of video viewers say YouTube is their favorite channel for watching user. [8]
  • Over 40% of global shoppers say they have purchased products they discovered on YouTube. [8]
  • ( 58% of people say they have become more interested in a brand or product after seeing it in Stories. [8]
  • ( 50% of people say they have visited a website to buy a product or service as a result of seeing it in Stories. [8]
  • over 100,000 Facebook followers post 71% of all video content. [8]
  • Out of those who’ve tried it out, 66% report having seen success. [8]
  • 63% of all videos with the highest click through rate highlight the key message or product within the first three seconds. [8]
  • TikToks shot vertically have an average 25% higher 6second watch through rate than TikToks shot horizontally. [8]
  • ( Promoted Tweets with videos save more than 50% on costper. [8]
  • LinkedIn users are 20x more likely to share a video than any other type of post. [8]
  • ( Content on LinkedIn designed for silent viewing is 70% more likely to be watched all the way through to the end. [8]
  • Five apps account for 80% of all connected TV viewing. [8]
  • 70% of businesses say they’re creating more videos now compared to the same time last year. [8]
  • 69% of people say they’d most prefer to learn about a new product or service by watching a short video. [8]
  • 85% of people would like to see more video from brands in 2021. [8]
  • 78% of people report watching videos online each week, with 55% of those watching on a daily basis. [8]
  • 88% of people say video helps ease collaboration and improves efficiency in the workplace. [8]
  • Views or plays were a close second (61%). [0]
  • Unfortunately, 2021 was not the end of the pandemic – and it looks like COVID is likely to continue to make its impact felt in 2024. [0]
  • This year’s number – still high, at 50% represents a considerable fall. [0]
  • What’s more, from the people who told us they don’t currently use video, 79% told us they expect to start in 2024. [0]
  • (This is 10% higher than last year’s figure of 69% and 20% higher than the year before that.). [0]
  • Of these, 46% said this was because video had become easier to create in. [9]
  • 46% said it had become easier to convince others in the business on the value of video content. [9]
  • 43% said video was made necessary by new challenges, including the coronavirus pandemic. [9]
  • 38% said it was because it had become quicker and less time consuming to create video. [9]
  • 27% said it was because video had become more affordable. [9]
  • 22% said they had become clearer on the ROI of video and this had given them confidence to invest. [9]
  • 33%primarily use animated videos and 15%mainly use screen recorded videos. [9]
  • Tweet this stat (40%). [9]
  • 12% exclusively hire other people/companies to create video for them. [9]
  • 96%of people have watched an explainer video to learn more about a product or service. [9]
  • 11%who’d rather read a text based article, website or post,. [9]
  • like to view an infographic, 3%who’d rather download an ebook or manual,. [9]
  • 3%who’d rather attend a webinar or pitch, and 3%who’d like a sales call or demo. [9]
  • this stat 88% of people would like to see more video from brands in 2024. [9]
  • Email collection forms were the most successful at converting viewers, with a 15% conversion rate in 2020. [10]
  • Events placed at the beginning of videos perform the best, with a conversion rate of 12.7%. [10]
  • 3.5% of ecommerce website visits via mobile are converted into purchases, compared to 3.9% on desktop. [10]
  • Email visitors are the most likely to convert on forms — and people coming from search advertisements are the least likely. [10]
  • The highest bounce rates are on social (45%) followed by direct (44%). [10]
  • Almost 25% of companies invest in mobile optimization as a top SEO tactic. [10]
  • This has grown from 78% in 2015, showing that the importance of video is only growing. [11]
  • When you consider that only 33% said the same in 2015, it shows that consumer sentiment toward videos is much stronger now. [11]
  • It is estimated that the average person will spend 100 minutes every day watching online videos in 2021. [11]
  • This is a 19% increase compared to daily viewing minutes in 2019, which stood at 84. [11]
  • In terms of the ideal qualities that consumers look for in order for videos to be valuable to their decision making process, 48% want videos to reflect the specific products and services they own or are interested in. [11]
  • A further 43% want interactivity, with the ability to decide what information they want to view and when they want to view it. [11]
  • However, extreme personalization isn’t really sought after, with just 12% saying they want videos to use their name and information within the content. [11]
  • In Q3 of 2019, 66% of video adverts were 30 seconds long, climbing from Q3 2018’s 55%, showing that longer ads are being seen as effective. [11]
  • Just 1% of video ads in the same period were six seconds long, with another 1% being 60. [11]
  • The second most popular ad length during this quarter was 15 seconds, accounting for 32% of ads. [11]
  • It’s also worth noting that 22% of B2B organizations are interested in exploring the opportunities provided by podcasting and live streaming, suggesting that there may be opportunities in these areas too. [11]
  • Online videos are particularly of interest to younger demographics with 66% of teens and 56% of tweens in the US reporting that they watch videos online every day. [11]
  • Instagram is the second most popular option, with 13% creating live videos on the platform. [11]
  • Mobile will account for 73% of video ad spending by 2024. [12]
  • Video will make up about 82% of consumer internet traffic by 2024. [12]
  • nearly 100% of them say they will continue using video in their strategy. [12]
  • 19% of businesses are posting between 5 and 10 videos, 11% are posting more than 10, and 14% aren’t posting videos to social media at all. [12]
  • 43% of people spend less than 30 minutes watching videos. [12]
  • 34% are spending between 30 minutes and one hour watching videos, whereas 23% are devoting more than 1 hour to watching videos. [12]
  • If a brand’s video is under one minute, 68% of consumers will watch it until the end. [12]
  • On the other hand, only 25% will see a video from beginning to end if it’s over 20 minutes. [12]
  • Although video stats confirm shorter is better when it comes to video length, 65% of people would rather watch a long video than read a long article if they could choose. [12]
  • 18% of the respondents said they would do either. [12]
  • Video has the power to engage the audience and 75% will decide to follow a brand on social media if it has video content. [12]
  • Video is also the content type that receives the most engagement (74%). [12]
  • According to a study conducted back in 2015, barely 25% of customers prefer written or photo ads to video ones. [12]
  • 63% of consumers are choosing smartphones to watch videos. [12]
  • For comparison, 30% are playing videos on their desktop or laptop, and only 7% on a tablet. [12]
  • In fact, mobile video consumption sees a 100% increase every year. [12]
  • Nearly 80% of people are watching videos every week. [12]
  • A whopping 55% are watching videos every day. [12]
  • Videos have a retention rate of 52% which is far better than other content types. [12]
  • This is certainly one of the reasons why 70% of businesses are creating more video compared to last year. [12]
  • Informative videos perform the best according to 44% of businesses. [12]
  • Videos with entertaining content come in next with 37% of businesses believing they are the top. [12]
  • Unsurprisingly, videos boost click through rate, driving a 157% increase in organic traffic. [12]
  • Video is engaging, memorable, and popular among the consumers, which is why 70% of businesses believe it’s a great tool for brand awareness boost. [12]
  • In terms of video production, affordability (56%), lack of time (31%), and the effort it requires (13%). [12]
  • Another 16% of businesses have an in house design team, whereas the rest go with one of the top video production agencies or freelancers. [12]
  • 85% of them confirm it’s an effective channel. [12]
  • Stories are a highly engaging format and 62% of US viewers have become more interested in a brand after seeing it in a story on Facebook’s social media family. [12]
  • To put this number into perspective, only 30% of profile pages use YouTube videos. [12]
  • Facebook native videos are also proven to have 10x more reach than shared YouTube links and are getting 478% more shares than other platforms. [12]
  • If you’ve ever wondered what percentage of video views on YouTube come from mobile, it’s 70%, most of whom are aged between 18 and 49. [12]
  • Video posts on Instagram have a 0.75% engagement rate. [12]
  • It comes only behind photos (1.03%) and carousel posts (0.86%). [12]
  • Video popularity hasn’t shown any signs of slowing down ever since, as users spent 80% more time watching videos in 2017 than they did the year before. [12]
  • It is estimated that half of Instagram users follow their favorite brands, 10% more than Facebook users do. [12]
  • Having recognized the potential of this feature, 50% of businesses have already posted an Instagram story. [12]
  • According to the latest Twitter stats, the platform gets 2 billion video views every day. [12]
  • It’s estimated that 82% of Twitter users, or around 240 million people every month, have some sort of contact with brands, either by seeing their ad or tweeting, retweeting, or favoring tweets that revolve around them. [12]
  • According to the video content statistics available to its shareholders, Twitter live streamed more than 830 events in the third quarter of 2017. [12]
  • Companies who advertise using the video ad feature on Twitter and have their logo appear at some point in the video are 9% more likely to induce an intent to buy. [12]
  • For example, the number of Facebook ads that are viewed with sound on is just 15%. [12]
  • For example Tweets with video see 10x more engagement than those without and Promoted Tweets with videos save more than 50% on. [17]
  • When it comes to either watching a video or reading text to learn about a product or service, 72% of people prefer video. [13]
  • YouTube advertising revenues reached over $15 billion in 2019 versus the estimated $3.4 billion in 2018. [13]
  • 74% of all Facebook users (and 71% of American adults). [14]
  • Currently, native videos are used on 90% of Facebook profiles. [14]
  • 87% of social video advertising spending in the USA is controlled by Facebook. [14]
  • 94% of Facebook advertising earning comes from mobile devices, and half of this sum comes from mobile. [14]
  • 52% of American adults use Facebook to discover the latest news. [14]
  • 47% of consumers watch video ads mainly on Facebook. [14]
  • And by the way, 74% of all Facebook users have above average income. [14]
  • According to this source, 500 million viewers watch 100 million hours of video content on Facebook daily. [14]
  • 65% of all these views come from mobile. [14]
  • 85% of all videos displayed on Facebook are watched on mute. [14]
  • What’s more, 80% of Facebook users feel annoyed because of the auto playing video ad in their news feed. [14]
  • 62% of users noted that they become more interested in a product or service after discovering it in Stories. [14]
  • Young users spend 75% of their Facebook time on video ads compared to 65+ year old visitors. [14]
  • 71% of shoppers find Facebook video ads shown to them to be relevant. [14]
  • However, 51% of adult and older users don’t understand how their feed works and why certain posts are shown to them. [14]
  • Live stream video engagement is 26% higher on Facebook compared to other platforms. [14]
  • Users also like square videos – they are watched 35% more frequently than landscape ones. [14]
  • They also get 13.8% more visibility. [14]
  • The first three seconds of a Facebook video ad are responsible for 47% oftotal campaign value. [14]
  • That is why 65% of users who watched the first three seconds of a video are likely to watch it up to 10 seconds. [14]
  • comparedto shared YouTube links, as well as getting 478% more shares compared to other platforms. [14]
  • Facebook video posts have an average engagement rate of 6.01%. [14]
  • – they are able to boost viewing time by 12%. [14]
  • Mobile first Facebook video increases brand awareness by up to 67%. [14]
  • The cost of a Facebook video ad is just 10% of a carousel or single image ad cost. [14]
  • the middle of the video has the highest conversion rate (16.95%). [14]
  • Using video on landing pages can increase conversion by 86%. [15]
  • 85% of Facebook videos are watched without sound. [15]
  • 45% of people watch more than an hour of videos on Facebook or YouTube per week. [15]
  • 69% of people prefer video over text when learning about a product or service. [15]
  • 68% of consumers said the COVID 19 pandemic has affected the amount of video content they watch online. [15]
  • Using video on landing pages could potentially increase conversion by up to 86%. [15]
  • For a company called Tutorvista, this strategy resulted in an 86% increase in conversions. [15]
  • About 68% of consumers said the pandemic has directly impacted the amount of video content they’ve been watching online. [15]
  • The same survey revealed that the overwhelming majority of those who answered in the affirmative to the first question (96%). [15]
  • Approximately 62% of video views are from mobile users. [15]
  • 45% of people watch more than an hour of Facebook or YouTube videos a week. [15]
  • Images still account for 75–90% of Facebook ads. [15]
  • 62% of YouTube users in the United States accessed the video platform at least once per day in 2020. [15]
  • Close to 50% of online users search for product videos before they make a purchase. [15]
  • 85% of all internet users in the United States watch online video content at least monthly on any device. [15]
  • Viewers retain 95% of the information after watching a video. [15]
  • Only 10% of the information is retained after reading a text once, and videos are shared 1,200% more than written content. [15]
  • 60% of people prefer online platforms to TV. [15]
  • 60% of people would rather buy a product recommended by a YouTuber than one recommended by a movie or TV star. [15]
  • The average user spends 88% more time on a website with video. [15]
  • 75% of consumers have decided against buying a product because the voiceover annoyed them. [15]
  • Apparently, 83% of people say they prefer an informal, chatty voice over anything else. [15]
  • More than 50% of people do a search after seeing a mobile ad. [15]
  • According to HubSpot, 99% of them are satisfied with the results and plan to keep using video in the year ahead. [15]
  • Of those who weren’t currently using video, 74% said they planned to start in 2019. [15]
  • The average ROI of video content on social media is 63%, followed by photography/graphics at 56%, and blog posts at 25%. [15]
  • Up to 73% of visitors who watch a video on an eCommerce site are more likely to make a purchase. [15]
  • Studies show that 54% of consumers want to see more video content from a brand or business they support. [15]
  • Marketers who use video get 83% more qualified leads annually. [15]
  • 70% of B2B customers watch videos on their path to purchase. [15]
  • The video infographic from Infographic Journal projected that 82% of all online traffic will come from videos by 2024, so you can understand the importance of optimizing your website accordingly. [15]
  • Yet video is also the most underutilized format across Facebook, Instagram and Twitter, comprising 14%, 11% and 5% of each network’s content respectively. [16]
  • 93% of companie haveacquired new cutomervia ocial media video. [16]
  • 85% of social mediausers want more videosfrom brands. [16]
  • 58% of viewers will watch the entirety of a business. [16]
  • Videos get 35% more views on Facebook when they are square .Square videos also outperform landscapevideos in Likes and engagement. [16]
  • 62% of people reportincreased interest in a productafter viewing a related Facebook video. [16]
  • Posted by Pages with more than 100,000 followerswere responsible for nearly 18% of all videos on Facebook in 2020. [16]
  • A mere 12% of businessesshare Facebook Live videos. [16]
  • Live video on Facebookattracts a higher average engagement rate (1.59%) than pre recorded video on the platform (0.92%). [16]
  • 91% of userswatch videos on Instagram weekly. [16]
  • 43% of social media userswatch Instagram Storiesmore than other types of video content on the network. [16]
  • 39% of peoplereport increased interest in a brand or productafter viewing it in an Instagram story. [16]
  • 73% of businesses reportacquiring new customers from an Instagram Story. [16]
  • Twitter videos that open with a productproduce a 24% increase in positive interest and a 34% increase in click intent. [16]
  • Videos on Twitter thatshowcase positive human interactions or desire for a productincrease overall response by 40%. [16]
  • Videos that convey their core message in the first three seconds of an ad see a 13% increase in overall breakthrough metrics. [16]
  • gain 28% more view time and 1.8 times the return on investment. [16]
  • 70% of users report thatYouTube makes them more aware of new brands. [16]
  • 53% of people saywatching live streams helped them feel more connectedto other people. [16]
  • 47% of social media usersfollow brands on YouTube. [16]
  • 41% of social media users want brands to post on YouTube more often. [16]

I know you want to use Video Advertising Software, thus we made this list of best Video Advertising Software. We also wrote about how to learn Video Advertising Software and how to install Video Advertising Software. Recently we wrote how to uninstall Video Advertising Software for newbie users. Don’t forgot to check latest Video Advertising statistics of 2024.

Reference

  1. hubspot – https://blog.hubspot.com/marketing/state-of-video-marketing-new-data.
  2. invideo – https://invideo.io/blog/video-marketing-statistics/.
  3. wordstream – https://www.wordstream.com/blog/ws/2017/03/08/video-marketing-statistics.
  4. explain – https://explain.ninja/blog/20-video-marketing-statistics-2020/.
  5. optinmonster – https://optinmonster.com/video-marketing-statistics-what-you-must-know/.
  6. statista – https://www.statista.com/topics/5960/digital-video-advertising/.
  7. influencermarketinghub – https://influencermarketinghub.com/video-marketing-statistics/.
  8. oberlo – https://www.oberlo.com/blog/video-marketing-statistics.
  9. lemonlight – https://www.lemonlight.com/blog/67-video-marketing-stats-you-need-to-know-for-2024/.
  10. wyzowl – https://www.wyzowl.com/video-marketing-statistics/.
  11. hubspot – https://www.hubspot.com/marketing-statistics.
  12. smartinsights – https://www.smartinsights.com/digital-marketing-platforms/video-marketing/video-marketing-statistics-to-know/.
  13. 99firms – https://99firms.com/blog/video-marketing-statistics/.
  14. colormatics – https://www.colormatics.com/article/short-form-video-statistics-and-2020-marketing-trends/.
  15. yansmedia – https://www.yansmedia.com/blog/facebook-video-statistics.
  16. smallbizgenius – https://www.smallbizgenius.net/by-the-numbers/video-marketing-statistics/.
  17. sproutsocial – https://sproutsocial.com/insights/social-media-video-statistics/.
  18. socialmediatoday – https://www.socialmediatoday.com/news/video-marketing-statistics-for-2020-infographic/566099/.

How Useful is Video Advertising

One of the key benefits of video advertising is its ability to convey information in a dynamic and engaging way. With the combination of visuals, sound, and sometimes even text, video advertisements can effectively communicate the message of a brand or product in a way that is both informative and entertaining. Unlike traditional print or radio advertising, video ads have the advantage of capturing the attention of viewers with eye-catching graphics and compelling storytelling.

Furthermore, video advertising allows brands to showcase their products in action, providing consumers with a more immersive and interactive experience. By demonstrating how a product works or highlighting its unique features, video ads can help potential customers better understand and appreciate what is being offered. This can be particularly effective for industries such as fashion, beauty, and travel, where visuals play a crucial role in the purchasing decision.

In addition to its impact on consumers, video advertising also offers benefits to businesses in terms of flexibility and reach. With the ability to tailor video ads to specific target audiences, companies can create personalized and relevant content that resonates with potential customers. Whether it’s through social media targeting or programmatic advertising, video ads can be customized to meet the unique needs and interests of different demographic groups.

Moreover, video advertising has the advantage of being easily shareable across various platforms, allowing brands to extend their reach and increase brand awareness. With the potential to go viral, video ads have the power to reach millions of viewers in a short amount of time, generating buzz and engaging potential customers in ways that traditional advertising methods cannot.

Despite its many benefits, video advertising does have its limitations and challenges. For one, producing high-quality video content can be costly and time-consuming, especially for small businesses with limited resources. In addition, capturing the attention of viewers in today’s saturated digital landscape can be a daunting task, as consumers are constantly bombarded with ads vying for their attention.

Overall, video advertising can be a valuable tool for businesses looking to promote their products and services in a visually compelling and impactful way. By leveraging the power of visuals, sound, and storytelling, video ads have the potential to engage audiences, drive brand awareness, and ultimately drive conversions. However, it is essential for businesses to approach video advertising strategically, taking into account their target audience, messaging, and budget limitations in order to maximize its effectiveness.

In Conclusion

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We tried our best to provide all the Video Advertising statistics on this page. Please comment below and share your opinion if we missed any Video Advertising statistics.




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