Are you looking to add User Research to your arsenal of tools? Maybe for your business or personal use only, whatever it is – it’s always a good idea to know more about the most important User Research statistics of 2024.
My team and I scanned the entire web and collected all the most useful User Research stats on this page. You don’t need to check any other resource on the web for any User Research statistics. All are here only đ
How much of an impact will User Research have on your day-to-day? or the day-to-day of your business? Should you invest in User Research? We will answer all your User Research related questions here.
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On this page, you’ll learn about the following:
Best User Research Statistics
â° Use “CTRL+F” to quickly find statistics. There are total 109 User Research Statistics on this page đUser Research Market Statistics
- Although 87% of marketers are confident they can meet the level of experience their target market expects, 53% of consumers feel brands fail to meet their standards. [0]
- This stat goes in hand with 85% of marketers using video in their strategies. [1]
User Research Latest Statistics
- In our State of User Research Report, we found that 80% of people who do research feel like they could be doing more research. [2]
- Companies identified as CX leaders were 3x more likely to exceed their top business goals. [2]
- By correcting usability problems during the design phase of their website, American Airlines reduced the cost of those fixes by 60. [2]
- This is an average figure, but itâs a ROI of an impressive 9,900%. [2]
- Jared Spool worked with a major retailer to increase the number of customers purchasing by 45%. [2]
- Developers spend 50% of their time on avoidable rework. [2]
- Companies that make customer experience a priority can charge a premium of up to 16% for their products and services. [2]
- 53% of consumers feel brands fail to meet their experience standards Closing the CX Gap, Acquia Not doing research could leave you behind your competitors. [2]
- 65% of enterprise experience employees said there has been an increase in demand for UX research in the past 12 months. [2]
- 70% of enterprise CEOs see UX & CX as a competitive differentiator The overall state of enterprise UX is strong and growing stronger, and this is helped by the sudden rise in value of user experience and customer experience within the C. [0]
- The percentage of enterprise CEOs who see experience as a competitive differentiator has jumped 18% in the last 12 months. [0]
- 88% report that customer mapping had a positive impact on their ability to deliver personalised CX. [0]
- Increased sales (cited by 41%). [0]
- , 87% also said that it helps them identify the gaps between what customers want and what they’re getting. [0]
- 53% of consumers feel brands fail to meet their experience standards. [0]
- Most damningly, two thirds of UK consumers can’t remember when a brand experience last exceeded their expectations and 76% of respondents will switch to a competitor if they have just one bad experience with a brand they typically like. [0]
- Mobile appears to be the key sticking point here, with 34% of respondents saying they are not effective at uniting data from their websites with data from their mobile sites. [0]
- This rises to 39% for uniting data from websites and mobile apps. [0]
- In fact, this is the only sector to attract the majority of its sales from mobile shoppers (51.39%). [0]
- The overall retail proportion of sales has grown and is now 41.32% while the proportion of travel sales completed on mobile reflects the relative complexity of the travel booking process. [0]
- Fashion sites also have the highest proportion of abandonment on mobile (63.03%). [0]
- 39% of people will stop engaging with a website if images won’t load or take too long. [0]
- According to the Adobe State of Content report , more than 7 out of 10 (73%). [0]
- Images won’t load 46% switch devices; 39% stop engaging. [0]
- It takes too long to load 44% switch devices; 39% stop engaging. [0]
- Content is too long 30% switch devices; 38% stop engaging The content is unattractive in its layout or imagery 35% switch devices; 38% stop engaging 65% of website visitors wouldn’t submit a form if too much personal information was required. [0]
- More than two thirds of respondents (69%). [0]
- 65% would go further by refusing to complete a form if âtoo much personal informationâ was required. [0]
- If the form included an automatic email subscription, 55% said that would put them off too. [0]
- As for the exact personal information buyers would prefer not to give, phone number came top (58%), followed by address (53%), role or title (21%), last name (20%), company (18%), email (16%) and first name (11%). [0]
- Yodlee’s UX âteam of one’ blended qual and quant to increase studies 1900% in 2 years. [0]
- Since 2015 there’s been 1900% increase in studies conducted. [0]
- Only 40% of brands offer personalised recommendations on their websites based on user data. [0]
- while less than a third (31%). [0]
- Statistically, we can say that as many as 20 percent of the entire user population would make the same mistake. [3]
- Case in point Statistics can tell us that an average rating of 2.9 out of 5 on overall user satisfaction could, with 95 percent confidence, range from 1.8 to 4.0 in the âtrueâ population of users. [3]
- For example, with a larger sample, we could be 95 percent confident that the ârealâ average rating lies somewhere between a 2.2 and 3.7. [3]
- A general rule of thumb is that there is good probability of detecting problems that affect 30 percent or more of your user population by testing only seven users. [3]
- Jeff’s 20/20 rule is that if you test 20 participants, your margin of error averages around 20 percent. [3]
- Clients will sometimes ask us, âDoes an 85 percent success rate generalize to the population?â. [3]
- Is there a difference between a 60 percent success rate and an 85 percent success rate ?. [3]
- If the probability of the difference is less than 5% then a claim with high confidence can be made that the observed difference is due to the difference in the independent variables. [4]
- Can we be sure at least 70% of users can complete the task on their first attempt?. [5]
- This probability is usually referred to as “p” and by convention, p should be smaller than 5% to consider a finding significant. [6]
- Sometimes researchers insist on stronger significance and want p to be smaller than 1%, or even 0.1%, before they’ll accept a finding with widereaching consequences, say, for a new blood pressure medication to be taken by millions of patients. [6]
- As a thought experiment, let’s assume that a researcher, Dr. Bob, has established 100 hypotheses, of which 80% are true. [6]
- In other words, only 1.4% of Bob’s papers will be bogus. [6]
- Unfortunately, not all real world researchers are good enough that 80% of their hypotheses will be correct. [6]
- It is a simple fact that 50% of potential research questions require a quantitative methodology and you just wonât be able to handle them. [7]
- If you need a bit of motivation, listen to me I can assure you that you wonât need 80% of statistics that are lectured in university. [7]
- Research by Global WebIndex that we reference in this article shows that globally, 58.4% of the world’s population uses social media. [8]
- Some of the key takeaways from their 2024 global overview are More than half of the world now uses social media (58.4%). [8]
- This chart shows the total number of Internet users showing that whilst 61.8% of the world’s population are internet users, 4.2% are still not active social media users, which suggests opportunities for future growth. [8]
- 2024 analysis of regional use of social media shows the wide variation inactive social media penetration reaching 69% in Eastern Asia, 82% in North America, 79% in Southern America and 85 and 84% in Northern and Western Europe respectively. [8]
- This falls to 45% in Southern Asia, 16% in Western Africa and 8% in Middle Africa. [8]
- Notably, 44% of 811 year olds use social media apps/sites, swiftly increasing to 87% of 12. [8]
- Between October December 2020, digital consumers spent an average of 2 hours and 22 minutes per day on social networks and messaging apps according to Global Web Index. [8]
- Typically, on Facebook, each post has engagement rates below 0.2%. [8]
- According to LinkedIn, Images typically result in a 2x higher comment rate and Video gets 5x more engagement on LinkedIn, Live Video gets 24x more. [8]
- In 2020, the median reach for very long videos was around 9,700, which was 44.8% more than long videos. [8]
- Letâs say youâve carried out A/B tests on two web pages and design B led to a 10% increase in goal completions. [9]
- The ROI on UX investments is 9,900%. [1]
- Improving customer experience can raise KPIs by over 80%. [1]
- A good user interface can increase websitesâ conversion rates by up to 200%. [1]
- 90% of users will leave a site solely due to bad design. [1]
- Mobile users are 5 times more likely to abandon their tasks if theyâre not optimized for mobile. [1]
- Just a one second page response delay can cause a 7% reduction in conversions. [1]
- 70% of online businesses fall through because of bad UX. [1]
- 1. 88.5% of web designers think slow loading websites are the top reason for a visitor to leave a website. [1]
- Nearly 90% of web designers think the main enemy of good UX is a slow. [1]
- That means that the ROI on UX investments is 9,900%, which is definitely something to bear in mind, especially if youâre building a brand website. [1]
- Based solely on bad user experience, 70% of customers will abandon their shopping carts and will not return to the website in question. [1]
- UX stats show that companies that put any effort into improving their websiteâs UX see an increase in their KPIs of up to 83% in conversion lift. [1]
- Statistics show that 25% of mobile apps end up being used only once. [1]
- On the other hand, putting work into a well designed UI can raise conversion rates by up to 200%, while good UX can increase that to up to 400%. [1]
- For all of you impatient browsers, this may not come as a surprise, but 39% of internet users say that they will exit a website if they notice that the images take too much time to load or wonât load at all. [1]
- The fact that 23% of people say that they would tell ten or more people about a positive experience they had on a website just shows that with good UX design, websites can gain a massive audience in no time. [1]
- Additionally, 13% will tell 15 or more people about a negative interaction they had on a website, which explains a huge spike in outsourcing UX tasks to top UX designers. [1]
- One of the sad UX experience stats is that only 1% of online shoppers are satisfied with e commerce websites they interact with. [1]
- This may be the reason why 53% of mobile users say they leave websites that donât meet their expectations in 3 seconds or less. [1]
- According to Toptal, a shocking 88% of people will not return to a site they had a bad experience with, regardless of whether it was poor UX or a bad user interface. [1]
- UX statistics show that an astonishing 80% of consumers worldwide would gladly pay extra if it meant getting good website UX â quick loading time, a user friendly interface, and prompt responses. [1]
- However, user experience statistics show that only 55% of businesses are doing that at the moment. [1]
- According to user experience statistics, 79% of internet users who donât like a siteâs UX and UI will start searching for other sources right away. [1]
- In fact, 73% of people will be persuaded to buy a service or a product if they can watch a video about it. [1]
- Weâve already somewhat discussed the importance of having good mobile UX, but one of the more interesting UX statistics is that 60% of consumers turn to mobile only to make decisions about their future purchases. [1]
- In fact, 83% of people find that consistent and superb web user experience across all devices extremely important. [1]
- According to website load time statistics, something as minor as a one second delay in website response can cost businesses millions of dollars annually by losing 7% of their conversions. [1]
- User experience statistics show that as many as 70% of online businesses fail due to the bad usability websites and apps. [1]
- Good user experience can do wonders for businesses, and the fact that 71% of content publishers say that making their content mobile friendly got them great UX feedback is definitely something to keep in mind in the long run. [1]
- In fact, 94% of internet users will exit a website that seems to be outdated and not keeping up with the latest trends. [1]
- According to respondents, 60% say they have used a Buy Now, Pay Later service. [10]
- Of those, nearly half (46%). [10]
- Overall, 71% of consumers surveyed say that during the pandemic, they have been making more online purchases. [10]
- In fact, roughly two thirds (67%). [10]
- In fact, 51% of consumers say they used Buy. [10]
- Clothing and electronics lead the way as the most common types of purchases at over 40% each, followed by furniture (32%), appliances (29%), housewares (23%), and cosmetics (22%). [10]
- According to respondents, PayPal Credit leads the way as the most popular service among users (57%), with other services trailing behind Afterpay (29%), Affirm (28%), Klarna (23%) and ZipPay (19%). [10]
- Among Buy Now, Pay Later users, 45% use the service frequently ; and when shopping online almost half (47%). [10]
- It is interesting to note that more than half (57%). [10]
- Obviously, when consumers buy an item outside of their budget this can lead to missing payments; about half say they are currently behind on a payment, and almost the same proportion say they are likely to make a late payment within the next 12 months. [10]
- According to 38% of users, Buy Now, Pay Later services will eventually replace their credit cards, and more than half (56%). [10]
- Later services over credit cards are that itâs easier to make payments (45%), and thereâs more flexibility compared to credit cards (44%); the services offer little or no interest (36%) and the approval process is easy (33%). [10]
- 51% were male and 49% were female with an average age of 37. [10]
- $4060K 25%; $6080K 18%; $80 100K 8%; Over $100K 9%. [10]
- Fulltime 72%; part time 13%; unemployed due to. [10]
- COVID19 2%; unemployed not due to COVID 19 7%; other 6%. [10]
I know you want to use User Research Software, thus we made this list of best User Research Software. We also wrote about how to learn User Research Software and how to install User Research Software. Recently we wrote how to uninstall User Research Software for newbie users. Donât forgot to check latest User Research statistics of 2024.
Reference
- userzoom – https://www.userzoom.com/ux-library/12-fascinating-ux-and-user-research-stats-to-help-your/.
- truelist – https://truelist.co/blog/ux-statistics/.
- userinterviews – https://www.userinterviews.com/blog/15-user-experience-research-statistics-to-win-over-stakeholders-in-2020.
- gfk – https://www.gfk.com/blog/2012/01/statistical-analysis-for-user-research-when-is-it-meaningful.
- medium – https://neilod86.medium.com/advanced-user-research-techniques-ux-statistics-part-2-780671ebeed2.
- measuringu – https://measuringu.com/book/quantifying-the-user-experience-practical-statistics-for-user-research/.
- nngroup – https://www.nngroup.com/articles/understanding-statistical-significance/.
- uxdesign – https://uxdesign.cc/young-ux-researchers-overcome-your-fear-of-numbers-and-learn-statistics-to-stay-relevant-ff829d4f0aa1.
- smartinsights – https://www.smartinsights.com/social-media-marketing/social-media-strategy/new-global-social-media-research/.
- medium – https://medium.com/usabilitygeek/user-research-is-statistical-significance-9d90b592c275.
- crresearch – https://www.crresearch.com/blog/buy_now_pay_later_statistics.
How Useful is User Research
First and foremost, user research helps companies gain a deep understanding of their target audience. By conducting interviews, surveys, and observational studies, organizations can uncover valuable insights about user needs, pain points, and motivations. This information is invaluable in informing product development strategies, ensuring that companies create solutions that address real user problems.
Moreover, user research also aids in the creation of user-friendly and intuitive interfaces. By observing how users interact with a product or service, designers can identify areas of confusion or frustration and make informed decisions about how to improve the user experience. This not only enhances user satisfaction but also increases the likelihood of repeat business and referrals.
In addition, user research plays a crucial role in identifying opportunities for innovation and differentiation. By understanding user needs and behaviors, companies can uncover unmet needs and pain points, allowing them to develop new products or services that stand out in the market. This competitive advantage can be a key driver of growth and success for businesses, particularly in crowded and fast-paced industries.
Furthermore, user research can inform marketing and communication strategies, enabling companies to develop more effective messaging and branding that resonates with target audiences. By understanding what motivates users to make purchasing decisions, businesses can tailor their marketing efforts to speak directly to customer needs and preferences, maximizing the impact of their campaigns.
Beyond these immediate benefits, user research can also yield long-term advantages for organizations. By establishing a culture of customer-centricity and empathy, companies can build stronger relationships with their target audience, fostering loyalty and trust. This can lead to higher customer retention rates, increased customer lifetime value, and ultimately, improved business performance.
Despite its many benefits, user research is often overlooked or undervalued by companies, particularly those with limited resources or tight timelines. However, investing in user research early in the design process can lead to significant cost savings down the line, as it helps companies avoid costly redesigns and pivot more quickly in response to user feedback.
In conclusion, user research is a critical tool for businesses looking to develop products and services that meet the needs and expectations of their customers. By understanding user needs, preferences, and behaviors, companies can create solutions that are intuitive, user-friendly, and differentiated in the market. With its ability to drive innovation, enhance user satisfaction, and inform marketing strategies, user research is an essential practice for companies looking to gain a competitive edge and thrive in today’s customer-centric economy.
In Conclusion
Be it User Research benefits statistics, User Research usage statistics, User Research productivity statistics, User Research adoption statistics, User Research roi statistics, User Research market statistics, statistics on use of User Research, User Research analytics statistics, statistics of companies that use User Research, statistics small businesses using User Research, top User Research systems usa statistics, User Research software market statistics, statistics dissatisfied with User Research, statistics of businesses using User Research, User Research key statistics, User Research systems statistics, nonprofit User Research statistics, User Research failure statistics, top User Research statistics, best User Research statistics, User Research statistics small business, User Research statistics 2024, User Research statistics 2021, User Research statistics 2024 you will find all from this page. đ
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