Venue Management Statistics 2024 - Everything You Need to Know

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Best Venue Management Statistics

Best Venue Management Statistics

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Venue Management Market Statistics

The global virtual events market size was valued at $77.98 billion in 2019 and is expected to grow at a compound annual growth rate of 23.2% from 2020 to 2027. ^[0]
In North America, internal team meetings/trainings are the most common meeting activity type, with 17% of the market in 2020. ^[0]
Event planners listed social media as the most effective tool for event marketing (74%), followed by email marketing (66%), their website (60%) and event registration site (26%). ^[0]
58% of marketers use social media for marketing before, during and after their events. ^[0]
28% of event marketers spend less than $200 on social media for an average event and 26% spend nothing. ^[0]
Facebook is the most popular channel for event planners to use for event marketing, used by 52%. ^[0]
Other statistics suggest email marketing campaigns within the event industry perform far worse at 9.38%, which puts the event industry in the lower results compared to other sectors. ^[0]
60% of the most successful B2B content marketers have a documented content marketing strategy. ^[0]
45% of B2B content marketers indicate that the pandemic has had a moderate impact on their content marketing strategy, while 25% report a major impact. ^[0]
68% use pre produced video as part of their B2B marketing strategy. ^[0]
66% of event planners are using video as part of their marketing strategy. ^[0]
93% of marketers who use video say that it’s an important part of their marketing strategy. ^[0]
24% of B2B content marketers use media/influencer relations as an organic content distribution channel, a drop from 34% in 2019. ^[0]
92% of marketers consider influencer marketing is an effective form of marketing, and 82% believe that the quality of customers from influencer marketing campaigns is better than from other forms of marketing. ^[0]
25% of event planners are considering investing in influencer marketing. ^[0]
Would you believe that 60% of leadership believe that events are the most critical marketing channel for achieving business goals?. ^[1]
As we prepare for the next wave of inperson events, it’s important to note that although 96% of event marketers don’t believe that virtual events will ever replace in person experiences, they believe this event format still has merit. ^[1]
40% of events in 2024 will be virtual, based on a survey of 8,227 marketers. ^[1]
62% of virtual events are single day events 62.6% of event marketers work with a production services company to help execute virtual events. ^[1]
68% of event marketers reported that a hybrid solution that can manage both virtual and in person events will play a key role in the 2020 and 2021 event strategies. ^[1]
52.5% of event marketers are challenged by the logistics of virtual events and believe virtual events require a different set of skills and resources. ^[1]
35% of events in 2024 will be in person, based on a survey of 8,227 marketers. ^[1]
61% of marketers believe that in person events are the most critical marketing channel — a 20% increase from the previous year. ^[1]
35% of events in 2024 will be hybrid, based on a survey of 8,227 marketers. ^[1]
76.5% of event marketers have never hosted a hybrid event. ^[1]
97% of B2B marketers believe that in person events have a major impact on achieving business outcomes. ^[1]
87% of B2B marketers say in person events are a critical component to their company’s success 82% of B2B marketers. ^[1]
65% of B2B marketers within the professional services industry host one. ^[1]
54% of B2B marketers within the professional services industry host VIP events. ^[1]
51% of B2B marketers within the professional services industry host thought leadership events. ^[1]
72% of respondents project overall B2B marketing budgets will increase, stay the same, or only be cut moderately (by less than 20%). ^[1]
Most organizations spend more than 25% of their marketing budgets on events. ^[1]
92% of marketers believe event software makes it easier to achieve business outcomes. ^[1]
80% of marketers that are currently using event software don’t have trouble proving ROI 89% of marketers who use event software. ^[1]
59.4% of event marketers are looking for a hybrid software solution that will manage both in person and virtual events 62% of marketers. ^[1]
97% of marketers in the tech industry use agenda features in their event app. ^[1]
33% of respondents allocate 21% or more of their marketing budget towards sponsoring or exhibiting at events. ^[1]
marketers say their primary goal for hosting events is brand awareness 39% of event. ^[1]
90% of event marketers believe providing a personalized attendee experience is important. ^[1]
85% of these marketers had held a virtual event last year and 28% said that between 90 100% of their events are now virtual. ^[2]
95% of marketers believe that in person events can help achieve business goals. ^[2]
97% of event marketers believe that the number of hybrid events will increase in 2021 or later and 76% have never hosted a hybrid event before. ^[2]
82% of marketers plan to wait until 2021 or later to resume in. ^[2]
93% of event marketers plan to invest in virtual events in the coming future. ^[2]
68% of B2B marketers say that most lead generation comes from virtual events. ^[2]
45.7% of marketers say that the primary goal of their virtual event is to keep their sales pipeline full. ^[2]
71% of event marketers are already familiar with hybrid events. ^[2]
Asia Pacific is the region where the virtual events industry sees the fastest growth, with a CAGR of 13.3% 54% of B2B event marketers plan to host more events this year and beyond. ^[2]
75% of companies with an event budget between $50 100 million expect more than 51 of an event ROI, 48% of brands expect between 31 and 51, and 44% of marketers experience a 31 from event marketing. ^[2]
83% of brands say that event marketing has consistently increased their sales. ^[2]
74% of attendees say they have a more positive opinion about a company after attending their marketing event. ^[2]
70% of the audience becomes regular customers after attending a marketing event. ^[2]
64% of marketers use events to generate new prospects and business opportunities. ^[2]
70% of marketers say that media exposure is critical in monitoring event ROI. ^[2]
51% of marketers believe that event marketing helps them strengthen their existing customer relationships. ^[2]
51% of marketers say webinars are the most effective video content format that drives the best results. ^[2]
Study shows that over 82% of B2B marketers report attendee engagement as an important KPI for determining an event’s success. ^[2]
41% of event creators say they’ll spend more on marketing in 2018. ^[3]
78% of event creators sayemail marketingis their most effective marketing tactic. ^[3]
65% of event creators are satisfied with their email performance, although 69% admit it’s becoming more difficult to get results from email marketing. ^[3]
63% of event creators use influencer marketing as part of their social strategy. ^[3]
According to American Express’ Global Meetings and Events Forecast, the number of B2B events — like tradeshows, conference, or sales and marketing meetings — are on the rise. ^[3]
Budget is broken down by marketing and promotion (43%), speakers and talent (32%), printed materials (29%), venues (18%). ^[3]
The market size of the Party & Event Planners industry is expected to increase 4% in 2024. ^[4]
The market size of the Party & Event Planners industry in the US has declined 9.8% per year on average between 2017 and 2024. ^[4]
Most marketers (31%). ^[5]
Less than 50% of marketers have a standardized process to measure event sponsorship. ^[5]
79% of US marketers generate sales using event marketing. ^[5]
95% of marketers agree that live events provide attendees with a valuable opportunity to form in person connections in an increasingly digital world. ^[5]
70% of users become regular customers after an experiential marketing event. ^[5]
These numbers will tell you what other event planners have found to be the most effective 75% of content marketers said that in person events are the most effective content marketing strategy. ^[5]
Almost everyone (96%). ^[5]
An overwhelming majority of event marketers (86%). ^[5]
68% of B2B marketers agree that live events help generate the most leads, while case studies help convert and accelerate the most leads. ^[5]
Mainly because experiential marketing stats show that the use of event management software increases attendance by 20%, productivity by 27%, and profit margin by 20. ^[6]
Compared to the total expected growth of 7%, event planners appear to have a bright future ahead of them on the job market. ^[7]
Most marketers (41%). ^[8]
Not only that, but 63% of event creators use influencer marketing as part of their social strategy. ^[8]

Venue Management Software Statistics

14% of jobs demanded experience with operating an event management software program. ^[0]
The most important consideration in event management software is support (79%), followed by the features (78%) and analytics (69%). ^[0]
92% of marketers believe event software makes it easier to achieve business outcomes. ^[1]
80% of marketers that are currently using event software don’t have trouble proving ROI 89% of marketers who use event software. ^[1]
59.4% of event marketers are looking for a hybrid software solution that will manage both in person and virtual events 62% of marketers. ^[1]
91% of respondents believe event software makes it easier to achieve business outcomes. ^[1]
Learn more here Almost 60% of event management software users are able to measure ROI. ^[5]
Mainly because experiential marketing stats show that the use of event management software increases attendance by 20%, productivity by 27%, and profit margin by 20. ^[6]
Event management software increases attendance by 20%, productivity by 27%, and profit margin by 20. ^[6]
Reports indicate that over performing businesses are 1.5x more likely to use event software that integrates with other core business platforms than underperforming businesses in this sector. ^[8]
Further, the event management software industry is valued at $28 billion and is projected to have a CAGR of 3.3% moving forward. ^[8]

Venue Management Adoption Statistics

App adoption rates overall tended to be high, with nearly 40% of developers stating an adoption rate of over 80%. ^[0]
Another 35% of developers claimed an adoption rate of 60% to 80%. ^[0]
But according to the survey respondents, these technologies are poised for mass adoption in 2019. ^[3]

Venue Management Latest Statistics

99% of speaker panels are representative when it comes to the inclusion of female speakers, while the percentage of representative speaker panels in terms of BIPOC and Black speakers is 86% and 67%, respectively. ^[0]
35 40% of events don’t even have one Black speaker. ^[0]
Streaming experiences can reduce total climate pollution from events by 60. ^[0]
58% to 67% of eventprofs are very likely or completely likely to address sustainability in their meeting plans for 2021. ^[0]
Globally, 67% of eventprofs are including explicit language around safety and security in their meetings and events policy. ^[0]
30% of planners wouldn’t attend in person meetings under any circumstances, and an additional 32.7% would attend only if the meetings were both small and local. ^[0]
A mere 14% have no qualms whatsoever. ^[0]
Most eventprofs believe that in person events will return in the second half of 2021 — 30% are betting on Q3, while 27.5% believe they’ll return in Q2. ^[0]
55% cited safety concerns as the biggest obstacle to hosting live events. ^[0]
Access to a vaccine is the biggest game changer for restarting live events, with 51% of planners noting this as the factor that would make them feel most confident in planning live physical events. ^[0]
61% of medical conference attendees would be uncomfortable traveling to the US to attend a medical conference in the first quarter of 2021. ^[0]
A further 20 percent are “unsure.”. ^[0]
21% of eventprofs believe small and simple meetings will be the most common type of meeting held in 2021, in all formats. ^[0]
, followed by internal meetings at 18%. ^[0]
66.5% of eventprofs plan to use hybrid as their goto format once in. ^[0]
65% of visitors and 57% of exhibitors expect that digital event technology will still have utility after the pandemic ends. ^[0]
Almost three quarters of planners (71%). ^[0]
In 2019, 39% of event professionals agree that ‘engaging attendees’ is the most crucial element of a live event. ^[0]
73% of planners have been able to successfully pivot their event to virtual. ^[0]
57% of attendees believe that they can conduct the majority of their event objectives online. ^[0]
34% of planners consider increased attendance the most positive result of pivoting to virtual, followed by lower overhead costs (27%). ^[0]
43% of virtual event registrants attend live, while 13% attend on demand. ^[0]
Updated in September 2020, the projected growth for meeting, convention and event planners is expected to increase 9% in the USA between 2019. ^[0]
Over 50% of UK event job postings emphasized compliance with regulatory policies. ^[0]
As of March 2020, 90% of event professionals saw some or most of their business gone. ^[0]
2.75% were left unemployed and only 5% were minimally impacted. ^[0]
As of November 2020, 52% of eventprofs have lost income as a result of the pandemic, while 11% have been furloughed and 10% have been laid off. ^[0]
Almost three fourths of planners, or 73.6 %, have become more proficient or much more proficient in tech as a result of the pandemic, which will be important as the industry transitions further to virtual and eventually hybrid events in the coming months. ^[0]
professionals are willing to pay up to $5,000 for virtual event tech, while only 19% are willing to pay more than $15,000. ^[0]
Expected meeting spend for 2021 in North Americais down 6% compared to 2020. ^[0]
Given a 10% increase in budget, 33% of eventprofs would prefer to use the extra funds to improve the on site experience, while 31% would increase the use of technology. ^[0]
Internal team meetings/trainings represent 19% for Europe, 16% for Asia Pacific and 19% for Central/South America. ^[0]
In the US, 53% of attendees participate in corporate and business meetings, 18% in conventions, conferences and congresses without an exhibition floor and 16% in trade shows or conferences with an exhibiting component. ^[0]
6% participated in incentive meetings and 6% in other meetings. ^[0]
The average percentage of corporate event budget dedicated to AV is 27%, but the biggest challenge for corporate planners is staying on budget (44%). ^[0]
76% of corporate planners used their own space to host events in 2019, which means that they will have an easier time securing low risk, socially distant spaces for speakers and presenters or simply facilitating these events from home. ^[0]
In 2019, team building events were the most commonly planned internal event, with 49% of corporate planners indicating that they often plan this type of event. ^[0]
76% of current job ads demand that event professionals be capable of establishing the business value of events. ^[0]
91% measure the success of their events on attendee satisfaction. ^[0]
61% measure according to their specific event objectives and 60% determine results based on staying within budget. ^[0]
28% of eventprofs were able to pivot to virtual profitably, while 10.8% were able to exceed their physical event. ^[0]
39% of planners expected to be able to recoup at least 25 percent of their revenue by pivoting to virtual events in 2020. ^[0]
32% of planners do not charge for or do not make revenue from their virtual events, which will need to change in 2021 if virtual events are to stick around. ^[0]
36% of planners consider engagement their biggest challenge when pivoting to virtual. ^[0]
45.9% of planners rely on in house production for the production aspect of their virtual events, while 32.5% are outsourcing this aspect to external production companies and 21.6% rely on their virtual event tech providers. ^[0]
66% also believe that a low barrier to entry and competition in the virtual event space has become a significant concern. ^[0]
37% of event planners report that social media exposure is a key metric of event success. ^[0]
25% spend between $200 and $1,000. ^[0]
52% of events engage on social media several times a day. ^[0]
The next most effective social media channels for promotion are LinkedIn (26%), Twitter (13%) and Instagram (6%). ^[0]
Social media is used for pre event engagement by 89%. ^[0]
49% use it to engage attendees during the event and 13% for interaction with speakers during educational sessions. ^[0]
38% use social media as a feedback mechanism. ^[0]
Social media campaigns are important to 53% of event planners. ^[0]
31% view it as being important and. ^[0]
15% do not see it as important. ^[0]
The best social channels to build a community and for year round engagement are Facebook (57%), LinkedIn (25%), Twitter (7%) and Instagram (7%). ^[0]
Subject lines under 21 characters generate a 31% higherthan average open rate, yet shorter subject lines account for less than 5% of all emails sent. ^[0]
Open rates of between 60 87% often include the company name in the title with straightforward and honest subjects such as [company name] newsletter, Invitation from [company name] or Upcoming Events at [company name] 2% of all emails. ^[0]
included personalization in the subject line, however, these emails generated 50% higher open rates than those without personalization. ^[0]
Emails in the event and entertainment niche have a 21.21% open rate on average and a 2.33% click. ^[0]
Only 47% of event planners analyze their email or email invitation data. ^[0]
43% are not sure and 33% are not. ^[0]
53% of eventprofs consider themselves comfortable or savvy with virtual event tech. ^[0]
51.5% of planners say that the inability to match live engagement is the most frustrating thing when it comes to sourcing virtual event tech, and 25.4% say cost is the biggest challenge. ^[0]
Most virtual event tech providers either offer or integrate with live streaming tools or platforms (92%), registration tools (86%), and mobile event apps (80%). ^[0]
When it comes to live streaming, the two most common features available from event tech providers are the ability to facilitate both live and prerecorded sessions (75%). ^[0]
The vast majority (58%). ^[0]
Nearly 32% of the remaining platforms offer web based solutions that can be accessed on a browser, presumably also on mobile devices — meaning that at least 90% of providers allow attendees to participate on any device they choose. ^[0]
The most used event app feature is agenda/sessions, used by 98.3% of eventprofs, followed by the sponsors/exhibitors listing (93%) and the speakers listing (89.3%). ^[0]
86% of apps are using AI in some form, which includes chatbots, facial recognition, smart matchmaking, and sentiment analysis. ^[0]
The availability of AIpowered attendee matchmaking in event apps has increased from 41.5% in 2019 to to 67% for both proximity and non proximity based recommendations in 2020. ^[0]
The availability of chatbots decreased to 16.5% from 22.3% last year. ^[0]
57% of app providers include recommendations of nearby places, events, and experiences to attendees, while 65% include personalized session or content recommendations. ^[0]
Most app companies (41%). ^[0]
the number of companies charging by number of attendees decreased by 9 percentage points in 2020, from 30% in 2019 to about 21% in 2020. ^[0]
The majority of app developers, about 76%, say that demand in the event app space is higher than it was last year. ^[0]
Another 21% say that demand is about the same. ^[0]
Only 1% say that demand is lower this year than it was last year. ^[0]
About 54% of event app providers state that clients interact the most with the agenda on their event apps. ^[0]
Another 49% say that clients interact the most with engagement elements, like gamification, live polls and feedback, etc. ^[0]
Value for money is listed by 67% of event planners and for 58% it is important that they are not limited in terms of the number of events or attendees. ^[0]
18.8% of event planners used different event technology providers rather than an allin one solution in 2019, though the pivot to virtual events in 2020 has likely radically changed this. ^[0]
Sponsorships are the primary source of virtual event revenue for 23% of planners. ^[0]
In terms of sponsorship opportunities, the top three features offered by virtual event tech providers are sponsor/exhibitor profiles (78%), analytics/reporting (77%), and banners in high traffic areas (70%). ^[0]
Across all verticals, combo sponsorship packages dominated in 2019, making up 67% of all event packages and combining awareness and value offerings. ^[0]
Nearly 25% of providers don’t offer any sort of analytics for proving sponsor ROI. ^[0]
6% of eventprofs reported closing their businesses as a result of the pandemic while a full 79.5% lost business. ^[0]
Only 14.5 percent of event planning companies experienced no impact from the pandemic. ^[0]
30.5% of companies lost 75 to 90 percent of their business in 2020. ^[0]
Networking is the most effective strategy for event planners to find new clients (66%), followed by social media (45%). ^[0]
Safety standards are the most important venue selection criterion (noted by 56% of planners), while masks/PPE is the least important (noted by only 8% of planners). ^[0]
Only 11% of eventprofs received an insurance payout from their provider following the cancellation of an event, while 45% are not expecting a payout. ^[0]
Mid tier properties are the most popular venue type for 2021, with eventprofs indicating that 37% of events this year will take place in that property type, followed by nontraditional meeting facilities at 16.8%. ^[0]
In 2019, 10% of negotiated hotel room blocks were 50% more expensive than equivalent accommodations on booking sites. ^[0]
Alternative accommodation options with equal or better amenities and within very short distances were priced 25.39% cheaper than negotiated rooms. ^[0]
37% of planners value safety standards above all else when it comes to choosing a destination for their next event. ^[0]
The same criterion for venues ranked as most important for 56% of planners. ^[0]
In a post Covid era, planners have little interest in what destinations normally have to offer – less than 2% consider attractions to be the most important factor when selecting an event destination. ^[0]
Employment of meeting, convention, and event planners is projected to grow 18 percent from 2020 to 2030, much faster than the average for all occupations. ^[9]
When the pandemic forced everyone into lockdown, 60% of event professionals pivoted to virtual events. ^[1]
Although in Q4 2021, 75% of events on Bizzabo’s platform were virtual, only 30.6% of Q2 2024 events are planning to go virtual. ^[1]
71% of event decision makers say that it’s difficult to make virtual events accurately mimic the IRL experience, with 2 in 3 (67%). ^[1]
58% of virtual sessions are smaller, capping at 300 live attendees. ^[1]
14% of virtual event sessions are a larger keynote format. ^[1]
93% of event professionals plan to invest in virtual events moving forward. ^[1]
80.2% of event organizers were able to reach a wider audience with virtual events. ^[1]
54% of virtual event registrants convert to virtual attendees. ^[1]
80% of event professionals report measuring event success based on attendee engagement and satisfaction. ^[1]
39.5% of event organizers found it easier to find outstanding speakers for virtual events 80.2% of event organizers have been able to reach a wider audience with virtual events. ^[1]
55% of respondents say customer relations, education, and retention are the main goals for their virtual events. ^[1]
80% of virtual event registrations are free. ^[1]
42% of virtual attendees would join online next time. ^[1]
18% of virtual attendees don’t want to socialize at all. ^[1]
75% of virtual event participants found access to on demand sessions most valuable. ^[1]
In Q4 2021, a mere 16.8% of events on Bizzabo’s platform were in. ^[1]
Compare this to Q2 2024, in which 48.5% of events are scheduled to be in. ^[1]
88% of respondents expect meetings in 2024 will have an inperson component 67% of event professionals believe inperson meetings will return to their pre pandemic numbers within one to two years. ^[1]
81% of events expected to have an inperson element 78% of inperson attendees prefer to network with other in person attendees 58% of virtual attendees are willing to network with anyone. ^[1]
According to Bizzabo data around events on our platform, in fact, 20.9% in Q2 2024 will be hybrid versus a mere 8.10% in Q4 2021. ^[1]
68% of event professionals are looking for hybrid event technology that supports both in person and virtual events. ^[1]
50% of hybrid speakers said that feeling connected is extremely important to them. ^[1]
35% of event organizers say that finding the right venue to host a hybrid event is a challenge 30% of event organizers plan to switch to hybrid for their next event 25% of event. ^[1]
57% of in person attendees report successfully socializing during hybrid events. ^[1]
believe that attendee engagement is an important KPI for event success 94% of B2B event organizers use “pipeline generated” as their key success metric. ^[1]
85% of respondents within the media industry reported that their leadership teams are supportive of their events strategy. ^[1]
64% of event professionals say their overall meeting spend is increasing in 2024. ^[1]
50% of businesses are spending 21% or more of their total events budget on hosting events. ^[1]
33% of businesses are spending 21% or more of their total events budget on sponsoring events. ^[1]
70% of businesses that are outperforming their company goals expect their in person event budgets to increase. ^[1]
89% of businesses using event technology save roughly 200 hours per year, and 20% see 360+ hours saved per year. ^[1]
51% of event decision makers are satisfied with their virtual events platform, but 94% encountered issues with their platform’s setup. ^[1]
98% of event professionals use agenda and session features for their event app. ^[1]
6070% of event app features commonly used across industries are engagement. ^[1]
41% of apps analyzed by EventMB included advanced networking features. ^[1]
100% of verticals analyzed by EventMB named “event agenda” in the top three most important features for an event app. ^[1]
Ultra Branded App saw an 84% increase in audience networking. ^[1]
50.6% of respondents believe that tools to connect sponsors and attendees both virtually and in person will play a key role in their 2021 event strategies. ^[1]
50% of organizers found moderating Q&A with virtual and in person audiences as a challenging aspect of hybrid events 67% of hybrid event speakers found polls a helpful way to connect with audiences. ^[1]
46% of organizers found networking to be a challenging aspect of organizing hybrid events. ^[1]
The average virtual attendee watches 68% of a virtual session that is 20 minutes or longer. ^[1]
63% of respondents believe tools to engage virtual attendees will play a key role in their future event strategies. ^[1]
70% of respondents track attendee engagement and satisfaction as a KPI for event success 54% of event planners are spending more of their time and attention on the attendee experience rather than logistics. ^[1]
The majority (63%). ^[1]
Among respondents who track DE&I, 47% measure progress of diversity and equity goals at least twice per year; 43% measure progress of inclusion goals at least twice per year. ^[1]
33% of event speakers are female. ^[1]
Executive diversity and inclusion job titles have increased 113% since 2015 35 40% of events don’t have a single Black speaker. ^[1]
Nearly 40% of Fortune 500 companies now have executives dedicated to DEI. ^[1]
When comparing the United States, Canada, and the United Kingdom, the U.S. and Canada tied for most diverse with 64% male speakers versus 35% female speakers, respectively. ^[1]
Technology events were found to have 63% male speakers versus 37% female speakers Education management events had 50% female speakers and 50% male speakers. ^[1]
Job search and info sessions had 69% female versus 31% male speakers. ^[1]
Fundraisers and galas had 58% female versus 42% male speakers. ^[1]
85% male versus 15% female speakers Conferences and conventions had 66% male versus 34% female speakers. ^[1]
Women’s participation in virtual STEM conferences increased by as much as 253% compared to in. ^[1]
61% of respondents believe that the events industry has improved, but not enough, when it comes to diversity in speaker lineups. ^[1]
83% of respondents said their organizations take sustainability into account when planning meetings and events. ^[1]
Streaming experiences can reduce total climate pollution from events by 60. ^[1]
53% of planners expect an increased budget for next year, but most project the increase to be between 1% and 5%. ^[10]
Event costs are expected to increase 5% for air travel, 3.9% for room rates, 2.5% for meeting rooms, and 4% for food and beverage or catering in the coming year. ^[10]
50% of event revenue comes from registration, while food and beverage eats up 33% of expenses. ^[10]
Despite lowers numbers last year, the number of group business trips is predicted to rise 1.6% in 2015 and another 2.5% next year. ^[10]
70% of event programmers said the viral nature of an event is extremely or very important , but only 16% feel they are very effective at making an event viral, and 63% don’t call themselves effective at all. ^[10]
44% of attendees use mobile event apps. ^[10]
That number is expected to grow to 56% next year. ^[10]
About half (49%). ^[10]
Almost 60% of planners ranked on site technology as high in importance, with internet connection as the technology most needed for a successful meeting. ^[10]
83% of attendees checked their email at an in person meeting or presentation. ^[10]
64% of event planners said they found early bird discounts to be the best promotional method for an event. ^[10]
A study conducted by Event MB shows, 55% of event organizers say that Covid19 protocols are the biggest challenges for in. ^[2]
76% of event venues are planning to offer virtual site inspection now or in the next 12 months. ^[2]
30% of virtual event hosts use giveaways to engage their audience. ^[2]
73% of event planners successfully shifted to virtual events. ^[2]
84% of organizations believe virtual events are much more costeffective than in. ^[2]
19% of companies host virtual events to increase their brand awareness and 45% host online events to increase engagement. ^[2]
26% of event attendees say virtual events aren’t fun. ^[2]
A recent energy report shows that virtual events will reduce inperson event related carbon emissions by 99% 85% of companies believe that virtual events will stay in 2021 and beyond. ^[2]
Only 41% of attendees say they would attend a physical event if it were local. ^[2]
71% of event planners say they will continue their digital strategy for virtual events. ^[2]
49% of organizations say they face challenges scheduling events for international audiences. ^[2]
Attendee satisfaction is one of the KPIs of hybrid events for more than 89% of event organizers 86% of B2B organizations get a positive ROI of their hybrid events after 7 months of the event date. ^[2]
More than half (63%). ^[2]
A whopping 72% of event organizations say that virtual event technology will play a crucial role in their event strategy. ^[2]
97% of the event professionals in the tech industry use agenda features in their event app. ^[2]
75% of event tech providers facilitate prerecorded sessions and 70% provide multi. ^[2]
25% of event planners say the biggest challenge for sourcing virtual event tech, and 51% say matching live engagement is the most frustrating. ^[2]
Using event technology can increase attendance by 20% and productivity by 27%. ^[2]
According to a recent study conducted by Research Dive, the global event industry is projected to generate revenue of $1,457.2 million by 2028 and rise at a CAGR of 23.1% from 2021. ^[2]
90% of B2B event organizers say that reaching a new audience and securing sponsors are the two significant challenges they face. ^[2]
The study further says the corporate events and seminar sub segment will be the most profitable, with an estimated revenue of $413.7 million. ^[2]
According to a study conducted by LinkedIn, 45% of future B2B events will be completely virtual. ^[2]
65% of consumers say they better understand a product or service from live events. ^[2]
94% of webinars are made available on demand after the live event ends. ^[2]
83.7% of event planners believe Covid 19 will impact their event budgets in 2021. ^[2]
The average per attendee cost for a large virtual conference is 21% of businesses increased their event budgets during the pandemic. ^[2]
33% of organizations spend 21% or more of their total event budget on sponsoring events. ^[2]
78% of event organizers that use event hosting applications say it contributes to a positive event ROI. ^[2]
14% of virtual sessions are in the large keynote format. ^[2]
58% of virtual events host 300 or fewer 76. ^[2]
57.2% of event attendees are more focused on learning at virtual events. ^[2]
91% of peoplecheck their email every day, and66% of online consumershave made a purchase directly influenced by an email. ^[3]
For those who track it, 45% of event ticket sales can be attributed to email. ^[3]
The average open rate of all event related emails is 28%, but subject lines that create a sense of urgency or exclusivity can boost open rates by 22%. ^[3]
Personalizing a subject line with the recipient’s name or city can boost open rates by as much as 20%. ^[3]
Targeted, relevant emails drive 18x more revenue than general, broad emails, and emails with imagery have a 42% higher clickto open rate than those without. ^[3]
Email and social media are intertwined — 62% of event creators use social media to grow their email lists. ^[3]
25% of traffic to ticketing and registration pages comes from social media. ^[3]
70% of event creators plan to continue their organic social media strategy, while 57% also use paid Facebook ads. ^[3]
96% use social media contests and consider it an effective strategy. ^[3]
87% of event creators plan to use augmented reality in 2018. ^[3]
88% plan to use virtual reality. ^[3]
96% of event creators plan to stream live video this year. ^[3]
Viewers spend 8x longer with live video than with recorded video, and 67% of viewers are more likely to buy a ticket to an event after watching a live video. ^[3]
83% of event creators use an event app. ^[3]
For those who organize B2B events, top challenges today are figuring out how to reach new attendees (90%), secure sponsors (also 90%), and land speakers (89%). ^[3]
More than half (55%). ^[3]
72% work with an annual budget of less than 30,000 and 38% spend less than $1,000 per event. ^[3]
For 48% of events, ticket sales compose 60 to 100% of revenue. ^[3]
For the majority of event creators, merch, food, and drink sales and sponsor revenue comprise less than 20%. ^[3]
60% of conference and corporate event. ^[3]
Only 12% of events have teams of ten or more people. ^[3]
The most common number is 2 to 5 employees (45% of events). ^[3]
54% say they plan to host more events this year. ^[3]
The U.S. Department of Labor Bureau of Labor Statistics, reports demand for event managers is expected to grow 10 percent between 2016 and 2026. ^[11]
$3.2bn Party & Event Planners in the US Market Size in 2024 4% Party & Event Planners in the US Market Size Growth in 2024 9.8% Party & Event Planners in the US Annualized Market Size Growth 2017–2024. ^[4]
The events industry size was valued at $1,135.4 billion in 2019 and is expected to reach $1,552.9 billion by 2028, registering a CAGR of 11.2% from 2021 to 2028. ^[12]
Corporate events and seminar segment held the major share of 27.7% in 2019 Get more information on this report. ^[12]
Sponsorship segment held the major share of 46.1%% in 2019 Get more information on this report. ^[12]
Entertainment segment would exhibit the highest CAGR of 12.4% during 2021. ^[12]
Europe held the major share of 36.9% in 2019. ^[12]
The global events industry is expected to grow at a CAGR of 11.2% from 2021 to 2028. ^[12]
The Asia Pacific is estimated to grow at a CAGR of 13.7% during the forecast period. ^[12]
80% of businesses that are over performing in regards to their company goals will increase their live event budgets next year. ^[5]
An overwhelming majority of C Suite executives (87%). ^[5]
65% of attendees said live events helped them have a better understanding of a product or service. ^[5]
84% of event attendees say that they have a more positive opinion about the company, brand, product or service being promoted after the event. ^[5]
51% of event professionals find the biggest challenge in using social media being how to use it effectively. ^[5]
About 34% of event attendees said they would make a post about an experience on their social media pages. ^[5]
88% of event attendees said that access to meeting or event schedules in an event app is extremely important. ^[5]
event technology adopters consider themselves well positioned for future success, versus 65% of non. ^[5]
75% of companies with event budgets between $50 100 million say they expect an ROI of more than 51 for live event and experiential programs. ^[5]
86% report that attendee satisfaction is their best gauge on event success. ^[5]
industry directly contributes annually to the U.S. GDP #2 10% Projected job growth rate for events industry from 20142024 #3 20. ^[13]
event professionals report that scheduling entertainers helped drive attendance #10 26% Percentage of meetings that will be virtual/hybrid in 2017. ^[13]
Percentage of event pros who will likely use virtual reality technology this year #12 54% Percentage of attendees who download the event app. ^[13]
By empowering speakers to upload their own information, Hubb reduces admin time by 67%. ^[6]
Imagine what you could do at an event if you had 67% of your time back!. ^[6]
According to data from the Bureau of Labor Statistics, job growth for meeting and event planners is expected to grow at a rate of 11% from 2016 to 2026. ^[7]
Every dollar spent on meeting planning and production results in another $1.60 spent downstream—an increase of 160%. ^[7]
Trying to get 98% of people to agree on anything is a feat—I honestly don’t think you’d get 98% of people to agree that golden retriever puppies are cute. ^[7]
Yet 98% of U.S. federal employees agree that in person meetings are important for their agency. ^[7]
Yet 96% of small business owners think in person meetings are worth the investment. ^[7]
You can email and call all you want, but 93% of seniorlevel managers agree that a faceto face meeting improves their ability to close a deal. ^[7]
However, according to Deloitte’s latest report, “Reshaping the Landscape Corporate Travel in 2024 and Beyond,” a recovery to 2019 spending levels remains unlikely this year or next. ^[14]
One third of corporate travel managers surveyed in June 2021 expected to reach half of their 2019 travel spend by the end of 2021; however, only 8 percent achieved this milestone. ^[14]
While 17 percent of travel managers anticipate a full recovery by the end of 2024, this has dipped significantly from the 54 percent who expected the same last summer. ^[14]
Overall, strong growth is expected in 2024, but corporate travel spend is not likely to recover to pre pandemic levels this year or next. ^[14]
Travel spend is expected to reach 36 percent of 2019 levels by the end of Q2 2024, increasing to 55 percent by the end of the year, and 68 percent by the end of 2024. ^[14]
Two thirds of respondents said the Delta and Omicron variants caused them to push back travel timelines; one in seven reported a significant rethink. ^[14]
Travel restrictions and employee unwillingness to travel continue to be the largest deterrents for a full return; however, the influence of each is down 18 percent from 2021. ^[14]
Concerns about increased travel prices remain a persistent concern, yet increasing only slightly compared to summer 2021. ^[14]
More than half of respondents expect international travel to Europe to resume, but remain below pre. ^[14]
leadership meetings and client project work are the top drivers of international corporate travel. ^[14]
Europe leads destinations for U.S.based travelers, with nearly one in four companies saying frequency will approach or exceed pre pandemic levels by the end of 2024, followed by Asia and Latin America. ^[14]
More than half of companies with reasons to visit Africa , the Middle East or Australia/Oceania expect no or very little travel to those regions this year. ^[14]
For companies that are workfromhome dominant in Q2 of 2024, 36 percent expect their corporate travel spend to recover to pre pandemic levels by the end of 2024. ^[14]
Conversely, 71 percent of office dominant companies said their travel spend will recover by the end of 2024. ^[14]
However, nearly one third of companies leave employees to shoulder the cost themselves. ^[14]
Only one in 10 companies include nontraditional lodging in their corporate booking tools, and about half of companies do not reimburse employees for non. ^[14]
One third of travel managers said their companies have pledged to reduce carbon emissions by a specific amount within a certain time period, affecting when and how employees travel. ^[14]
Most respondents expect sustainability to reduce their 2025 travel spend by 10 percent or less. ^[14]
However, nearly three in 10 expect a reduction of 11 to 25 percent. ^[14]
Growth is on the Horizon projected growth for meeting, convention and event planners is expected to increase 11% in the USA between 2016. ^[8]
This trend applies, especially, to the corporate realm with 93% of more than 700 business executives stating their organizations place a priority on hosting events, including 57% who give it a high priority. ^[8]
Even further, 84% of leadership believe in person events are a critical component of their company’s success. ^[8]
This reflects a 32% increase since 2017. ^[8]
Recent reports reveal that 49% of businesses are spending 21% or more of their total events budget on hosting events, while 30% of businesses are spending 21% or more of their total events budget on sponsoring and exhibiting at events. ^[8]
Further, 96% of small business owners think in person meetings are worth the investment. ^[8]
83% of event creators use an event app and 87% of event creators planned to use augmented reality in 2018. ^[8]
If you contact us with less than five business days’ notice, you are entitled to a course credit valued at 50% of the course fee. ^[15]

I know you want to use Venue Management Software, thus we made this list of best Venue Management Software. We also wrote about how to learn Venue Management Software and how to install Venue Management Software. Recently we wrote how to uninstall Venue Management Software for newbie users. Don’t forgot to check latest Venue Management statistics of 2024.

Reference

eventmanagerblog – https://www.eventmanagerblog.com/event-statistics.
bizzabo – https://www.bizzabo.com/blog/event-marketing-statistics.
visme – https://visme.co/blog/event-statistics/.
eventbrite – https://www.eventbrite.com/blog/event-statistics-ds00/.
ibisworld – https://www.ibisworld.com/industry-statistics/market-size/party-event-planners-united-states/.
aventri – https://www.aventri.com/blog/23-event-marketing-statistics-you-need-to-know.
socialtables – https://www.socialtables.com/blog/event-technology/event-management-tools/.
convene – https://convene.com/catalyst/meeting-event-planning/meeting-event-statistics/.
hotelnewsresource – https://www.hotelnewsresource.com/article106242.html.
bls – https://www.bls.gov/ooh/business-and-financial/meeting-convention-and-event-planners.htm.
capterra – https://blog.capterra.com/14-event-management-statistics-every-event-planner-needs-to-know/.
iastate – https://aeshm.hs.iastate.edu/find-your-major/event-management/.
alliedmarketresearch – https://www.alliedmarketresearch.com/events-industry-market.
planningpod – https://blog.planningpod.com/2017/02/06/12-event-industry-statistics-that-will-make-you-think-twice-infographic/.
meetingspotlight – https://www.meetingspotlight.com/article/stats-one-third-venues-are-not-ada-compliant.
gwu – https://business.gwu.edu/professional-certificate-event-management.

How Useful is Venue Management

First and foremost, venue management ensures that events run smoothly and efficiently. From coordinating logistics such as seating arrangements, technical equipment setup, and catering services, to ensuring that all necessary permits and licenses are in place, a well-managed venue can make all the difference in the world. By having a dedicated team overseeing every detail, organizers can focus on the content and experience they want to deliver to their guests, without having to worry about the nitty-gritty details of venue operations.

Furthermore, venue management often involves expertise in crowd control and safety regulations. Whether it’s guiding guests to their seats, monitoring entrances and exits, or coordinating with local authorities in case of emergencies, a competent venue management team can ensure that events are executed smoothly and safely. This becomes particularly crucial in large-scale events where the safety and well-being of hundreds, if not thousands, of attendees are at stake.

Moreover, effective venue management can also lead to cost savings for organizers. By having a strategic approach to resource allocation and vendor partnerships, venue managers can negotiate better rates and streamline operations to maximize efficiency. This not only benefits the event organizer’s bottom line but also contributes to a more seamless experience for attendees who can enjoy a well-run event without unnecessary hiccups along the way.

Additionally, venue management plays a key role in maintaining the reputation of the event space. A venue that is well-managed and maintained reflects positively on the organizers and lends credibility to the event itself. Clean facilities, efficient operations, and attentive staff all contribute to creating a positive experience for both guests and organizers, ultimately leaving a lasting impression that can influence future event bookings and collaborations.

On the flip side, poor venue management can lead to a host of issues that can detract from the overall success of an event. From logistical mishaps and communication breakdowns to safety hazards and unsatisfied attendees, the consequences of subpar venue management can be far-reaching. This emphasizes the importance of investing in experienced and professional venue management teams who have the expertise and resources to ensure that events are executed flawlessly from start to finish.

In conclusion, venue management is a crucial component of event planning that can make or break the success of an event. With the right expertise, attention to detail, and strategic thinking, venue managers can help organizers deliver memorable experiences for their attendees while also driving cost savings and maintaining the reputation of the event space. Ultimately, the usefulness of venue management cannot be understated in the grand scheme of event planning and execution.

In Conclusion

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Venue Management Statistics 2024 – Everything You Need to Know