How to Register a Trademark in New Hampshire (2024 Guide)

Register a Trademark in New Hampshire

If you want to start an LLC in New Hampshire, trademarks are necessary when it comes to forming it. A trademark is a symbol, word, phrase, logo, or design that identifies and distinguishes the source of goods or services of one party from those of others. Registering a trademark is essential in protecting your brand and ensuring that your LLC stands out in the marketplace. This article will provide a step-by-step guide on Registering a Trademark in New Hampshire and discuss the importance of trademark protection for your business.

Webinarcare Editorial Team will help you register your trademark. You must be guided by all the factors gathered in this article.

What is a Trademark?

A trademark is a distinctive symbol, logo, word, phrase, or design that identifies and distinguishes the source of goods or services of one business entity, such as a Limited Liability Company (LLC), from those of others. This vital business asset represents the reputation, quality, and brand value of a company in the competitive marketplace. Registering a trademark at the state level grants the owner exclusive rights to use the mark within the state’s jurisdiction and offers legal protection against infringement.

An example of a trademark is the iconic “Nike Swoosh” logo, which is a recognizable symbol representing the Nike Inc. brand. The swoosh, created in 1971 by graphic designer Carolyn Davidson, has since become synonymous with athletic footwear, apparel, and equipment sold by the company globally. Over time, the logo has acquired significant brand recognition and value. As a trademark, the Nike Swoosh legally protects the company from competitors attempting to use similar designs, ensuring the uniqueness and authenticity of Nike products in the market.

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It is better to understand how trademark works. However, it is still suggested that you speak with a legal professional before you begin registering your trademark after starting an LLC in New Hampshire.

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Steps on How to Register a Trademark in New Hampshire

Registering a trademark is important in protecting your brand identity and preventing others from using it without your permission. Here are the steps to follow when registering a trademark:

Step 1: Conduct a Trademark Search

Before you invest time and resources in registering a trademark, ensuring that your desired mark is unique and does not infringe on existing trademarks is essential when starting a business in New Hampshire.

Your trademark should be distinctive and distinct from other trademarks in the market. It should not be generic or merely descriptive of the goods or services it represents—the more unique your trademark, the stronger its protection will offer. The USPTO maintains a database of registered trademarks and pending trademark applications called the Trademark Electronic Search System (TESS). Conduct a thorough search of TESS to determine if any existing trademarks could conflict with your desired mark.

In addition to the USPTO database, checking your state’s trademark database is essential. Visit the New Hampshire Trademark Search to access New Hampshire trademark database and search for potential conflicts.

Step 2: Choose the Appropriate Trademark Class

Trademarks are categorized into different classes based on the type of goods or services they represent. The United States and most other countries use the Nice Classification system, which divides trademarks into 45 classes.

nice classification

Registering your trademark requires identifying the class or classes that best represent your product or service. Remember that if your business, offers multiple goods or services spanning different classes, you may need to register your trademark in each relevant class.

Step 3: Prepare and File a Trademark Application

Once you have conducted a thorough trademark search and identified the appropriate class or classes for your trademark, you can proceed with the trademark application process in New Hampshire.

Gather Required Information and Documentation

Prepare the necessary information and documentation for your New Hampshire trademark application, including:

  • A clear representation of your trademark (e.g., a drawing, logo, or stylized text)
  • A detailed description of the goods or services your trademark represents
  • The date of first use of the trademark in commerce (if applicable)
  • Poof of use of the trademark in commerce (if applicable), such as product packaging, labels, or marketing materials

File a Trademark Application with the USPTO

To register your trademark at the federal level in New Hampshire, you must submit a trademark application to the USPTO. The application can be filed online using the Trademark Electronic Application System (TEAS), which offers three different application forms with varying requirements.

uspto

Choose the form that best suits your needs and complete the required information, including:

  • A description of your trademark and the goods or services it represents
  • A clear image or drawing of your trademark, if applicable
  • The appropriate filing fee

For federal registration with the USPTO, the fees depend on the application form and the number of classes you are registering your trademark. Once your application is submitted, the USPTO will review it and may request additional information or clarification. Respond promptly to any requests to avoid delays in the registration process.

File New Hampshire Trademark Application

To register your trademark at the state level, you must file a separate application with the New Hampshire Secretary of State. In New Hampshire, the state trademark application fee costs around $50. 

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Step 4: Respond to Office Actions and Opposition

During the trademark registration process, you may encounter challenges in the form of office actions or opposition.

Office Actions

An office action is a formal communication from the USPTO or New Hampshire trademark examiner requesting additional information, clarification, or changes to your trademark application. If you receive an office action, you must respond within the specified time frame (usually six months for USPTO office actions) to avoid abandoning your application. Consider consulting a trademark attorney or agent to help you respond effectively to office actions.

Oppositions

After your trademark application is approved by the USPTO or New Hampshire trademark examiner, it will be published in the Official Gazette or a similar publication for a period of public opposition. During this time, third parties may file an opposition against your trademark application if they believe it conflicts with their existing trademark rights. If an opposition is filed, you may need to defend your trademark before the Trademark Trial and Appeal Board (TTAB) or a similar state-level body. It’s advisable to seek legal representation if you face trademark opposition.

Step 5: Finalize the Trademark Registration

Suppose your trademark application passes the opposition period without any challenges. In that case, you will receive a Notice of Allowance (for intent-to-use applications) or a registration certificate (for use-based applications) from the USPTO or New Hampshire trademark office.

Statement of Use or Declaration of Use

If you filed an intent-to-use trademark application, you must submit a Statement of Use to the USPTO within six months of receiving the Notice of Allowance. This demonstrates that you are now using your trademark in commerce. You can request extensions of up to five additional six-month periods if you need more time to commence use.

Use the Trademark Electronic Application System (TEAS) SOU form to file an SOU.

Additional Fees

Additional fees may be associated with finalizing your trademark registration, such as submitting a Statement of Use or requesting extensions of time. Review the USPTO or New Hampshire trademark office fee schedule and submit any required payments.

Step 6: Maintain and Renew Your Trademark

Once you have successfully registered your trademark, it’s crucial to maintain and renew your registration to ensure ongoing protection. Trademark registrations must be maintained by submitting periodic maintenance documents and fees to the USPTO or New Hampshire trademark office. For federal registrations, the first maintenance filing is due between the fifth and sixth year after registration, followed by a second filing between the ninth and tenth year. Subsequent renewals are required every ten years.

Consider seeking professional assistance from New Hampshire Business Attorney if you have queries. Be mindful of the deadlines for maintaining and renewing your trademark registration. Please submit the required documents and fees on time to avoid the cancellation of your registration.

The Importance of Trademark Registration

Registering a trademark in New Hampshire offers several benefits for your business:

  • Legal Protection: A registered trademark grants exclusive rights to use the mark for the goods or services specified in the registration. This can help prevent others from using a similar mark that might confuse consumers.
  • Brand Recognition: Registering a trademark can help establish your brand identity and make it easier for customers to recognize and associate with your goods or services.
  • Deterrence: Registering your trademark can deter potential infringers, signaling your intent to protect intellectual property rights.
  • Right to Sue: Registering a trademark gives you the legal standing to bring a lawsuit against infringers in federal or state court.
  • Nationwide Protection: In the United States, registering a trademark with the United States Patent and Trademark Office (USPTO) provides nationwide protection. Depending on your business needs, you may also register your trademark at the state level.

How Long Does It Take to Register a Trademark?

Depending on the potential issues that may arise, the trademark registration process typically takes between 6 and 12 months. Although some applications are approved in much less time, it is best to expect a longer wait; the USPTO receives hundreds of thousands of trademark applications each year, which increases processing time. In addition, the trademark office may request additional documentation or communication. As a result, applicants should be prepared to provide all requested information as soon as possible to expedite the registration process.

FAQs

What is a trademark?
A trademark is a symbol, word or words legally registered or established by use as representing a company or product.
Why should I register a trademark in New Hampshire?
Registering a trademark in New Hampshire provides legal protection against competitors using a similar mark.
How do I know if my trademark is available in New Hampshire?
You can search the state trademark database to see if your trademark is already registered.
How long does it take to register a trademark in New Hampshire?
The average time for a trademark to get approved in New Hampshire is nine months to one year.
How much does it cost to register a trademark in New Hampshire?
It costs $50 to register an initial trademark application and $25 for each additional filing.
What is the expiration date of a trademark in New Hampshire?
A trademark in New Hampshire is valid for ten years and renewable for additional ten-year periods.
Can a foreign company register a trademark in New Hampshire?
Yes, foreign companies can register a trademark in New Hampshire as long as they intend to use the trademark in commerce.
Can I file a trademark notice as a LLC in New Hampshire?
Yes, LLCs in New Hampshire can file trademark notices.
What is the difference between a state trademark and a federal trademark?
State trademarks offer protection within the state, while federal trademarks are protected nationwide.
What types of marks can I register with the New Hampshire Secretary of State?
You can register a word, symbol, phrase, or design with the New Hampshire Secretary of State.
Is a filing date important for a trademark in New Hampshire?
The filing date determines the priority date for your trademark.
What documentation is required for a trademark registration in New Hampshire?
You will need to submit a completed application and pay the registration fee.
How long does a trademark last in New Hampshire?
A trademark in New Hampshire is valid for ten years.
How can I renew my trademark in New Hampshire?
You can renew your trademark in New Hampshire every ten years by submitting a renewal application.
Should I conduct a trademark search before filing in New Hampshire?
Yes, conducting a trademark search is recommended before filing for a trademark in New Hampshire.
Can I use the ® symbol on my trademark in New Hampshire?
You can use the ® symbol once your trademark is registered in New Hampshire.
What is the procedure for appealing a refusal of my trademark registration in New Hampshire?
You can appeal the decision and request a hearing before the New Hampshire Secretary of State.
Can I transfer ownership of my New Hampshire trademark?
Yes, you can transfer ownership of your New Hampshire trademark.
Can I license the use of my New Hampshire trademark?
Yes, you can license the use of your New Hampshire trademark.
What is the process if my trademark is being infringed in New Hampshire?
You can file a lawsuit and seek damages if your trademark is being infringed in New Hampshire.
Can I register a trademark if I haven’t used it yet in New Hampshire?
No, you must be actively using your trademark in commerce to register it in New Hampshire.
Can I use a trademark if it’s not registered in New Hampshire?
Yes, you can use a trademark without registering it in New Hampshire, but you will not have legal protection.
Can two companies have the same name in New Hampshire?
Two companies can have the same name if the names are not being used in the same class of goods or services.
Can I register a trademark for a slogan in New Hampshire?
Yes, you can register a trademark for a slogan in New Hampshire.
Can I register a trademark for a sound in New Hampshire?
Yes, you can register a trademark for a sound in New Hampshire.
Can I register a trademark for a color in New Hampshire?
Yes, you can register a trademark for a color if it’s unique to your brand.
What is the difference between a trademark and a copyright in New Hampshire?
A trademark protects symbols, logos, and names, while a copyright protects creative works.
Can I register a trade dress in New Hampshire?
Yes, you can register trade dress in New Hampshire if it distinctive and serves as a design identifier for your brand.
What is meant by “likelihood of confusion” in New Hampshire trademark law?
“Likelihood of confusion” is the standard used to determine if one trademark is too similar to another in New Hampshire.
How long does a trademark last?
Trademarks last for 10 years and can be renewed indefinitely.
Can I trademark a name in New Hampshire?
Yes, you can trademark a name in New Hampshire as long as it’s not already taken and meets the requirements for trademark registration.
How do I search for existing trademarks in New Hampshire?
You can search the New Hampshire Secretary of State online database or contact an attorney who specializes in trademark law.
Do I need an attorney to register a trademark in New Hampshire?
No, you can register a trademark yourself. However, it’s recommended that you consult a specialized attorney for legal advice.
What is the difference between a trademark and a copyright?
A trademark protects items such as logos, brand names, and slogans while a copyright protects original works of authorship, like songs and written works.
Can I trademark a logo in New Hampshire?
Yes, you can trademark a logo in New Hampshire as long as it meets the requirements for trademark registration.
Do I need to live in New Hampshire to register a trademark there?
No, you don’t need to live in New Hampshire to register a trademark there.
How often do I need to renew my trademark in New Hampshire?
Trademarks need to be renewed every ten years.
What happens if I don’t renew my trademark in New Hampshire?
If you don’t renew your trademark in New Hampshire, you will lose the right to use the trademark, and it will become available for others to register.
What types of trademarks can I register in New Hampshire?
You can register a word, phrase, symbol, design, sound or smell.
How do I monitor my trademark in New Hampshire?
It is your responsibility to monitor the proper use of your company’s trademark. You can take legal action against infringement or misuse.
What is a Service Mark?
A service mark is like a trademark but identifies and distinguishes the services provided by one person/company from those provided by another.
Do I need trademark protection if I’m operating only in New Hampshire?
Yes, if you want to have exclusive rights to your business and brand, it is important to register for trademark protection.
What is the benefit of registering my trademark in New Hampshire?
You’ll get the exclusive right to use your trademark and protect it from unauthorized use.
Can I register a trademark if it’s similar to an existing one in New Hampshire?
No, you can’t register a trademark that’s similar to an existing one.
Can I change my trademark once it’s registered in New Hampshire?
Yes, you can modify and change your trademark registration, but it must still distinguish your goods and services from those of competitors.
How can I protect my trademark from infringement in New Hampshire?
You can take legal action against anyone who is using your trademark without your permission.
Can I trademark a phrase in New Hampshire?
Yes, as long as it meets the requirements for trademark registration.
Do I have to have a registered trademark before I start using it in New Hampshire?
No, but it’s better to apply for registration as soon as possible once you begin using your trademark to secure your rights.
Can I use my trademark exclusively in New Hampshire?
Yes, you can use your trademark exclusively in New Hampshire if you only operate your business there.
Can I use “TM” if my trademark registration is pending in New Hampshire?
Yes, you can legally use the “TM” symbol even if your trademark is still pending.
How do I file a trademark application in New Hampshire?
You can file your trademark application online or in person by downloading the form from the Secretary of State website.
When should I register my business trademark in New Hampshire?
It’s good to register your trademark as soon as possible to prevent infringement and secure your rights.
Can a copyright notice be used as a trademark symbol in New Hampshire?
No, only the registered trademark symbol – ® should be used to indicate registered trademark status.
Can a federal trademark be enforced in New Hampshire?
Yes, federal trademarks are enforceable nationwide, including in New Hampshire.

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Conclusion

Registering a trademark in New Hampshire is critical in protecting your brand and establishing a strong market presence. Even a Registered Agent should be familiar with the guidelines for making a trademark for your New Hampshire business. Following this guide and staying informed about trademark laws and regulations, you can successfully navigate the registration process and secure your intellectual property rights. With your trademark registration, you can focus on growing your business and building a reputable brand.

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